1, Mar 2025
Kia India Recognized for Excellence in Workplace Culture with ‘Great Place to Work’ Award
New Delhi, 1 March 2025 – Country of Chief Mass, a premium car manufacturing company, received the iconic “Great Place to Work” certification for the period from February 2025 to February 2026. This recognition highlights the company’s unbreakable commitment to creating a faith-based, inclusive, and high-performance workplace culture, where employees feel valued, powerful, and inspired.
With over 92% of employees from nationwide corporate, regional, and plant offices participating, this achievement reflects India’s employee-friendly policies, which prioritize the all-round professional development of its employees.
Commenting on this achievement, Shri Guanggu, Managing Director and CEO of Kia India, said, “Receiving the ‘Great Place to Work’ recognition is a proud moment for all of us. Our customer-focused, people-centric approach, combined with a team culture that is rooted in collaboration and trust, is what makes our working style unique. This certification is proof of our continuous journey. We are committed to listening to our people, learning from their insights, and investing in their development, which has helped make Kia India one of the most inspirational workplaces. Our mission is clear: to redefine mobility through innovation and development, and build a workplace culture that remains unshakable.”
The authentication process followed the Great Place to Work® model, which evaluates five key dimensions of workplace culture: trustworthiness, respect, fairness, pride, and camaraderie. Kia India excelled in all these areas, demonstrating a strong commitment to employee participation, welfare, and excellence. Kia India is now one of the select few automobile manufacturers to receive this prestigious recognition.
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1, Mar 2025
Private Hospitals Set to Boost Bed Capacity by 10,000 in the Upcoming Fiscal Periods
1 March 2025
Healthy cash accruals to fund expansion plans; credit profiles to remain stable
Private hospitals in India will increase their capacity by over ~4,000 beds next fiscal, at an investment of ~Rs 11,500 crore, after an aggressive addition of around ~6,000 beds this fiscal. The bed addition in just these two fiscals will equal those added between fiscals 2020 and 2024.
A Crisil Ratings analysis of 91 private hospitals, with a combined revenue of about ~Rs 64,000 crore last fiscal, indicates as much.
For the record, private hospitals account for ~63% of the sectoral revenue in India. Over fiscals 2020-2024, private hospitals clocked a compound annual growth rate of ~18% in revenue and healthy operating profitability of ~18%, ensuring strong cash flow. Their strong performance and the relatively low bed capacity per person in India vis-a-vis developed and developing nations has spurred substantial investments through private equity and initial public offerings (IPOs). This has strengthened balance sheets and enabled hospitals to pursue ambitious bed additions without materially impacting their credit profiles.
Says Anuj Sethi, Senior Director, Crisil Ratings, “With occupancy close to the peak of 65-70% and continued demand for quality healthcare, private hospitals are investing ~Rs 25,000 crore this fiscal and the next, nearly 80% higher than the average annual investment in the previous four fiscals. Three-fourths of the capex will be funded through internal accruals. Plus, healthy return metrics have attracted a substantial investment of Rs 55,000-60,000 crore from private equity and equity markets since fiscal 2022.”
Half of the new beds will come from greenfield expansions, highlighting significant investment in new healthcare infrastructure. About 40% will comprise brownfield development, focusing on modernising and optimising existing facilities. The remaining 10% will result from large players taking over under-construction hospitals and small and mid-sized hospitals, reinforcing organic growth efforts.
Says Naren Kartic.K, Associate Director, Crisil Ratings, “The large proportion of greenfield expansion poses risks related to timely completion and ramp-up in occupancies. However, given that ~70% of these projects are in metropolitan/Tier 1 cities, where hospitals reach optimal occupancy and breakeven in 12-15 months, the pressure on profitability and associated return metrics is likely to be limited. Moreover, recent equity raises have strengthened balance sheets, allowing for absorption of capex debt without materially impacting debt protection metrics.”
Interest coverage ratio and total debt to Ebitda1, both key debt protection metrics, are expected to stay healthy at ~8.0 times and ~1.2 times, respectively, mirroring last year’s performance and lending stability to credit profiles.
While healthy demand for quality healthcare should keep occupancy high despite the bed addition, the ability of hospitals to sustain operating profitability and regulatory changes will remain monitorable in the road ahead.
1, Mar 2025
Oven Story Pizza Expands Presence in Uttar Pradesh with New Moradabad Store
1 March, 2025: Oven Story, from the house of Rebel Foods, the world’s largest Internet restaurant company, has announced the launch of its flagship store at Pili Kothi, Moradabad, UP. This is the third such flagship outlet after its launches in Patna and Anand last year.
Attributed to the city’s growing enthusiasm for new food missions, coupled with a growing appetite for pizza, Oven Story’s Moradabad outlet covers an area of 1,600 square feet, designed to provide an inviting dine-in experience, with takeaway and delivery services too built in. This launch marks a milestone for Oven Story, bringing its delicious and innovative pizza offerings to one of the fastest-growing markets in India.
Commenting on the launch of the outlet, Raghav Joshi, Co-Founder, Rebel Foods, stated, “We are delighted to open our third flagship store in Moradabad after Patna and Anand. Our vision is to create spaces where Indians come together to enjoy our unique topping pizzas and make Oven Story the go-to place for gatherings. This store marks further growth of our expansion plan, and we look forward to bringing Oven Story to over 200 stores across India soon.”
The Moradabad Oven Story store has many exciting offers, such as free garlic bread and a free cheese burst upgrade for dine-in customers. Staying true to its commitment of quality and freshness, customers of this outlet too will witness pizzas being served hot in a pan. With its commitment to growth strategy and aim to open over 200 stores over the next two years, Rebel Foods’ focus is sharp on Tier I & Tier II cities. The ambitious expansion plan reflects the firm’s dedication to making its delectable pizzas accessible to more consumers across India. With this launch, Oven Story also plans to bring an enhanced customer service experience with diverse topping options such as Dragonfire, Feta, Pesto, Veggie Fantasy and an extra burst of cheese.
1, Mar 2025
Finolex and TVF Create Waves with a Clever and Impactful Ad Campaign
Pune, India – March 1, 2025 – Finolex Pipes & Fittings has joined forces with The Viral Fever (TVF) for an innovative brand integration campaign that seamlessly blends humour with storytelling, showcasing the durability and reliability of its products. This collaboration brings together beloved characters from TVF’s widely acclaimed series set in Phulera, delivering a refreshing mix of entertainment and brand messaging.
The campaign launched with a light hearted reel featuring fan-favourite characters Banrakas (Durgesh Kumar) and Binod (Ashok Pathak). In this amusing clip, Binod proudly gives a “grand tour” of his dream home, where Finolex CPVC Pipes stand out as the trusted choice for long-lasting durability. The second reel, starring Chandan Roy as Vikas, continues the comedic tone, depicting a humorous encounter during Damaad Ji’s visit to his in-laws, subtly reinforcing the reliability of Finolex CPVC Pipes.
Shared on TVF’s official Instagram and Facebook pages, the reels have already garnered enthusiastic engagement from viewers. Building on this success, Finolex is rolling out a total of seven engaging videos. The second installment premiered on 24th February 2025, with the third set to release on 28th February 2025, followed by additional episodes in the coming weeks.
Renowned for its durability and dependability, Finolex Pipes & Fittings continues to uphold its legacy of excellence. “Partnering with TVF allows us to present our brand in an engaging, relatable manner,” said Sumit Bhatia, Vice President – Marketing and Communications at Finolex Pipes & Fittings. “The show’s authenticity aligns perfectly with our commitment to quality, making this collaboration an ideal platform to highlight the strength and longevity of our products.”
By seamlessly integrating Finolex Pipes & Fittings into everyday narratives, the campaign enhances brand visibility while reinforcing Finolex as a trusted choice for plumbing solutions. These reels creatively showcase the superior quality and long-lasting performance of Finolex products, positioning them as reliable solutions for both household and agricultural applications.
With TVF’s reputation as one of India’s most successful OTT content creators, this partnership offers an exceptional opportunity to connect with a broad audience and communicate the brand’s values in an engaging, memorable way.
28, Feb 2025
Selling the Future: Landmark Shopping Complexes in Sonipat Lead the Real Estate Revolution
The historic city of Sonipat, Haryana’s fast-growing urban hub, is poised for a significant transformation in its retail landscape, driven by the far-reaching initiatives of the Haryana State Industrial and Infrastructure Development Corporation (HSIIDC).
Boasting a strategic location and seamless connectivity to the National Capital Region (NCR), Sonipat is evolving into a bustling commercial and residential hotspot. The development of new shopping complexes, including the iconic Khari Baoli Market, Bhagirath Palace, and Ganaur Market, is set to elevate the retail experience for consumers while boosting the region’s economic prospects.
A Visionary Leap
The HSIIDC’s ambitious proposals aim to create a harmonious blend of tradition and modernity. Among these, the Khari Baoli Market promises to echo the vitality of Delhi’s renowned spice market, offering an eclectic mix of wholesale goods and retail delights. Meanwhile, Bhagirath Palace, inspired by its namesake in Chandni Chowk, will serve as a haven for electronics and consumer goods, catering to the rising demand for quality products in the region.
Ganaur Market, on the other hand, is projected to become a hub for local artisans and vendors, providing them with a platform to showcase their offerings to a wider audience. Together, these developments are expected to enhance the shopping experience for residents and visitors, ensuring centralized access to a diverse range of products.
Transforming Buyer Experiences
The upcoming markets are designed to emphasize convenience, accessibility, and an enriched shopping ambiance. State-of-the-art infrastructure, ample parking spaces, and organized layouts are just some of the features aimed at ensuring a seamless experience for buyers. The integration of digital payment systems and smart retail solutions further aligns these complexes with modern consumer expectations.
For families and casual shoppers, these spaces will not only serve as shopping destinations but also offer recreational facilities, food courts, and entertainment zones, making them community-centric hubs.
Mr. Rahul Singla, Director of Mapsko Group said, “Sonipat is on the brink of a real estate revolution. The city’s evolving infrastructure, coupled with its strategic location near Delhi, makes it a hotbed for investors looking for substantial returns on investment. The burgeoning demand for quality residential and commercial properties in Sonipat is fueled by a combination of affordability, spacious layouts, and a better quality of life compared to the crowded metropolitan areas. With the rise of remote working models is encouraging more people to move away from traditional city centers. Every month, Sonipat is attracting not only locals but also people from Delhi and other metros who are looking for a peaceful yet connected place to settle. Sonipat’s emergence as a prime destination for real estate investment is attributed in large part to the city’s burgeoning plotted developments, which offer homebuyers spacious layouts and the opportunity to customize their dream homes. These plotted developments cater to the preferences of modern homebuyers, who prioritize both affordability and lifestyle quality. The well-planned plotted development in Sonipat is reshaping the real estate landscape, making the city the preferred choice for individuals seeking to invest in or settle down in a peaceful yet connected environment.”
Catalysing Regional Growth
The retail sector in Sonipat is poised for exponential growth, driven by these developments. The creation of these shopping complexes is expected to generate employment opportunities, attract investments, and boost local businesses. Moreover, these projects will enhance Sonipat’s appeal as a real estate destination, drawing attention from homebuyers and commercial developers alike.
The strategic placement of these complexes near major highways and residential areas ensures their role as pivotal landmarks in the city’s growth story. Their presence is likely to encourage further urbanization and improve the quality of life for residents.
Stimulating Real Estate Demand
The upcoming shopping complexes will not only influence the retail sector but also play a significant role in shaping Sonipat’s real estate dynamics. With enhanced commercial activity, the demand for residential properties in proximity to these markets is naturally expected to rise. Developers are likely to leverage this opportunity by introducing projects that cater to a range of buyer preferences, from affordable housing to premium apartments.
Evidently, Sonipat’s journey toward becoming a modern urban center is marked by the visionary initiatives of HSIIDC. The development of shopping complexes like Khari Baoli Market, Bhagirath Palace, and Ganaur Market is a testament to the city’s potential as a retail and real estate powerhouse. These projects not only promise to elevate the shopping experience but also contribute significantly to the region’s economic and infrastructural growth.
28, Feb 2025
Royal Enfield Expands Reach with New Spares Warehouse in Western India
Pune (India)|February 28, 2025: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), has inaugurated a new warehouse in Bhiwandi (Thane) to ensure faster availability of genuine parts and enhance service efficiency across western and central India. The strategically located facility will significantly reduce transit time for Spare parts, Oil and Lubes for Royal Enfield’s customers in Maharashtra, Gujarat, Madhya Pradesh and Goa.
Spread across 50,000 square feet, the new warehouse will stock 3,500+ SKUs to efficiently cater to demand for genuine parts and Royal Enfield essentials from 310+ channel partners. The new facility, located at Bhiwandi, Thane is about 45-KM from the Mumbai Airport and streamlines logistics and reduces aftersales service TAT to the RE network in the region.
Speaking at the inauguration of the new parts warehouse, Yadvinder Singh Guleria, Chief Commercial Officer – Royal Enfield, said, “At Royal Enfield, we are dedicated to ensuring a seamless and hassle-free ownership experience for our customers. Our new warehouse in Bhiwandi is a key step toward enhancing service efficiency across Western and Central India. With the Western Ghats and Central India being popular riding destinations for the Royal Enfield community, faster access to Spare parts, Oil and Lubes will help riders enjoy uninterrupted journeys with greater confidence and ease.”
Reinforcing its commitment to sustainability, Royal Enfield has integrated eco-friendly practices at the warehouse, including, a digitised system to minimise paper usage, skylights and motion-sensor lights to optimize energy consumption, natural ventilation systems with louvers and ridge monitors, rainwater harvesting for zero rainwater discharge.
This new facility is part of Royal Enfield’s continuous efforts to enhance customer satisfaction while driving operational and environmental efficiency.
28, Feb 2025
A Complete Guide to the Best NEET SS Pediatrics Courses for Medical Aspirants in India
Medical professionals aspiring to specialize in Pediatrics face a complex journey that demands comprehensive knowledge, practical expertise, and systematic preparation. The field encompasses diverse areas from General Pediatrics to specialized domains like Neonatology, Pediatric Neurology, and Critical Care. For medical students, NEET SS aspirants, and practicing pediatricians seeking to enhance their expertise, structured courses serve as vital stepping stones toward mastery of this discipline. India offers a range of specialized Pediatrics preparation courses through various institutions and platforms, combining innovative teaching methodologies with practical training. These programs integrate video-based learning, interactive case studies, assessment modules, and expert mentorship to create well-rounded medical professionals. Here’s an analysis of the leading Pediatrics preparation courses available across India:
1. DocTutorials’ NEET SS Pediatrics Online Coaching
DocTutorials is one of India’s top online coaching platforms for NEET SS preparation, offering a Pediatrics course that covers General Pediatrics, Pediatric Critical Care, and Pediatric Genetics in depth. The course is structured with high-quality video lectures by renowned pediatricians, ensuring students gain both theoretical clarity and practical insights. A key highlight of this program is the Quick Revision Module, which allows students to review core concepts efficiently before exams. Additionally, DocTutorials provides a comprehensive question bank with detailed explanations, mock tests, and personalized mentorship to enhance learning. The live and recorded sessions ensure that students can learn at their convenience while also engaging in real-time discussions with faculty members.
2. DigiNerve’s Pediatrics MD (Residency + NEET SS) Course
DigiNerve’s Pediatrics MD (Residency + NEET SS) course is designed for medical graduates pursuing a residency in Pediatrics as well as those preparing for NEET SS Pediatrics. Backed by Jaypee Brothers Medical Publishers, this program offers a structured, concept-based learning experience that ensures residents build both theoretical knowledge and clinical expertise. The course consists of 200+ hours of expert-led video lectures, focusing on key topics like General Pediatrics, Pediatric Infectious Diseases, and Pediatric Neurology. A unique feature of this course is the Diagnosis & Treatment (DxTx) modules, which provide real-world case studies to enhance decision-making skills. The course also includes 4,400+ high-yield practice questions, 200+ OSCE scenarios, and AI-powered learning through Dr. Wise Chatbot for instant query resolution. With flexible duration options ranging from 6 to 36 months, DigiNerve ensures that medical professionals can tailor their learning experience based on their schedules.
3. PrepLadder’s NEET SS Pediatrics Online Course
PrepLadder is a trusted platform for medical entrance exam coaching, and its NEET SS Pediatrics course is designed to offer a comprehensive, structured approach to exam preparation. The course includes 300+ hours of expert-led video lectures covering all sub-specialties of Pediatrics, including Neonatology, Pediatric Endocrinology, and Pediatric Rheumatology. One of the standout features of PrepLadder’s course is its 4,000+ MCQ question bank, which helps students strengthen their problem-solving skills through real-world clinical scenarios. The program also provides high-yield mock exams, topic-wise tests, and interactive doubt-clearing sessions with subject matter experts. With a focus on conceptual clarity, strategic revision, and practical application, PrepLadder’s course is an excellent choice for NEET SS aspirants.
4. Marrow’s SS Pediatrics Course
Marrow’s NEET SS Pediatrics course is one of the most sought-after programs in India, known for its high-quality content and structured learning methodology. This course offers 250+ hours of video lectures, with over 60 hours dedicated to General Pediatrics and the rest covering specialized topics like Neonatology, Pediatric Cardiology, and Pediatric Neurology. The course includes a comprehensive question bank, grand tests, and periodic assessments that help students evaluate their progress. Additionally, Marrow provides image-based learning modules to help students understand clinical scenarios better. One of the key advantages of this course is its integrated approach, ensuring that students not only prepare for exams but also develop strong clinical reasoning skills.
5. SPEED’s NEET SS Pediatrics Preparation
SPEED is a well-known platform in India for medical entrance and super-specialty exam coaching, and its NEET SS Pediatrics course is no exception. This program is structured to provide a 360-degree learning experience, combining live online classes, recorded lectures, and interactive learning sessions. SPEED’s course is led by top pediatricians from reputed Indian medical institutes, ensuring students receive expert guidance and up-to-date clinical insights. The course also includes a vast collection of study materials, high-yield notes, and thousands of practice questions to help students reinforce their understanding. One of the key highlights is the mock exam series and last-minute revision programs, which enable students to assess their preparedness effectively. The SPEED Learning App also provides easy access to course materials, allowing students to study on the go.
28, Feb 2025
NLB Services Strengthens Role in Tech Innovation as Exclusive Talent Partner for Mumbai Tech Week 2025
Mumbai, February 28, 2025: The much awaited second edition of Mumbai Tech Week (MTW), the largest AI event in Asia returns to the Jio World Convention Centre, BKC, Mumbai February 28 – March 1, 2025. Presented by the Government of Maharashtra and the Tech Entrepreneurs Association of Mumbai (TEAM), this landmark event is set to amplify Mumbai’s position as the ‘AI Use Case Capital for Asia’ and showcase MumbAI as a city where AI intersects with industry, civil society and the arts & media at unprecedented scale. Building on its successful launch last year, MTW 2025 will facilitate dialogue and future-focused discussions on the development and rapid evolution of core AI foundations and models. The event features founders building global AI companies, leaders scaling solutions, and policymakers shaping the national AI framework.
In addition to in-depth conversations and networking avenues, the event will also include an AI-powered Job Fair powered by NLB Services. A host of India’s leading technology companies will be part of the job fair, promising over 200+ job opportunities for candidates with expertise in niche technology domains like Artificial Intelligence (AI), Machine Learning (ML), Blockchain, Data Science, and Full Stack Development. Prominent recruiters include brands such as National Payments Corporation of India, Shaadi.Com, Dream11, Quantiphi and many others.
Commenting on the event, Vivek Khemani, member of Governing Council, Tech Entrepreneurs Association of Mumbai (TEAM), and Co-founder, Quantiphi said, “With the ongoing AI revolution significantly influencing the future of both business and society, the Mumbai Tech Week 2025 is expanding its scope this year to feature more attendees, exhibitors, and speakers. As Mumbai solidifies its unique position as a leading innovation and adoption hub for AI, talent acquisition and upskilling remain at the forefront of key business priorities. The event, besides playing the role of a point of convergence for tech and leadership, will also open new doors for skilled technology professionals.
Speaking on the event and emphasizing the importance of talent accessibility in today’s evolving digital landscape Varun Sachdeva, SVP & APAC Head at NLB Services said “In a tech-driven era defined by innovations in AI and other related fields, Mumbai Tech Week 2025 promises the exchange of ideas, inspiration and impact. To meet future business demands, industries must focus on bridging the skill gaps across digital domains. At NLB Services, we are committed to leveraging AI-driven recruitment solutions that connect the right candidates with the right opportunities. The Job Fair at Mumbai Tech Week 2025 Job Fair 2025 reinforces our vision, and we are excited to curate a platform that benefits job seekers and employers alike.”
28, Feb 2025
M3M Foundation Empowers PTR with Thermal Drone to Monitor from the Skies
Pilibhit, Uttar Pradesh: In an event held on 24th Feb at Mustafabad Tourism Centre of Pilibhit Tiger Reserve, a thermal drone was provided to Pilibhit Tiger Reserve by the M3M Foundation under the VanJeevan Program.
VanJeevan is a collaborative effort of the M3M Foundation, YFLO Delhi Chapter, with an aim to prevent human-wildlife conflict. Thermal drone will support the collection of data from inaccessible landscape, measure waterbody levels and help in creation of maps that will enhance biodiversity documentation.
The thermal imaging capabilities of the drone will enable the forest field staff to detect signs of ground fires early, enhance rescue and wildlife tracking capability, reduce forest offences, and ensure the safety of forest field staff and the local community.
During the event, Dr. Aishwarya Mahajan, Managing Trustee and President, M3M Foundation, not only provided drone but also donated 275 forest-life kits containing bags, t-shirts, lowers, caps, raincoats and water bottles for the Baghmitra and watchtower guards of Pilibhit Tiger Reserve.
Dr. Payal Kanodia, Chairperson YFLO Delhi Chapter, while talking about the wildlife program, said, “We stand strongly for biodiversity and protection of wildlife and mitigating human-wildlife conflict. Earlier, we had installed solar lights on watchtowers and posts in Pilibhit Tiger Reserve and now going a step further, thermal drone is also being provided. In the future, we will continue to contribute to the conservation of wildlife in collaboration with the department.”
Dr. Aishwarya Mahajan, Managing Trustee and President of M3M Foundation, while talking about the importance of thermal drones, said “This thermal drone worth lakhs of rupees is capable of keeping an eye on every nook and corner of the forest. This will definitely help the Tiger Reserve in ensuring the safety of wild animals.”
On behalf of Pilibhit Tiger Reserve, Deputy Director Manish Singh thanked M3M Foundation for it’s initiatives and said “These efforts are certainly commendable. The solar lights installed by M3M Foundation have shown a significant reduction in the attacks on the guards of the Watchtower by wildlife. The usefulness of thermal drones in the extreme conditions of the forest is axiomatic.
Dr. Aishwarya Mahajan, Mandeep, Ashish Mehra, Ashish from M3M Foundation and Deputy Director Shri Manish Singh, Baghmitra and other members from Pilibhit Tiger Reserve were present at the event.
28, Feb 2025
Myntra Celebrates 18th Year with Myntra Birthday Blast, Offering Shoppers Special ‘Return Gifts’
To commemorate its 18th birthday, Myntra has announced the second edition of the Myntra Birthday Blast (MBB). The shopping event, happening from March 1-10 brings together over 4 million styles from 7000+ international, domestic and Made-in-India brands across fashion, beauty and lifestyle.
The categories that are expected to garner traction from consumers during MBB include Men’s Casual Wear, Men’s and Women’s Ethnic wear, Women’s Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Sportswear and Home and Living. Several popular brands that are expected to witness heightened traction include Puma, Lakme, H&M, Tommy Hilfiger, CK, BOSS, Estee Lauder, H&M, MANGO, Libas, Skybags, Safari, Adidas, MAC, and Blackberrys among others.
Speaking on the second edition of Myntra Birthday Blast, Bharath Kumar BS, Head of Revenue and Growth, Myntra said, “As Myntra celebrates 18 incredible years, we are grateful for the love and trust of our customers, brand partners, and employees who have shaped this journey. From redefining fashion e-commerce to setting new trends, our commitment to innovation and customer delight remains stronger than ever. To celebrate this milestone, Myntra Birthday Blast brings together some of the most exciting offers for eligible shoppers, while also surprising them with return gifts.”
Exciting new launches for MBB
This edition of Myntra Birthday Blast will showcase an exciting lineup of brand launches and new collections across fashion, beauty, and home categories. YSL, one of the most loved fashion & beauty brands globally has launched its perfume collection on Myntra for the first time. Other new brand launches across categories include Corsica, Under Armour Kids, Duroflex, Sleepy Head, The Sleep Company, Sleepy Cat, and WakeFit. Customers will also be able to explore new collection drops like the Biba X Kriti Sanon collection, The Rare Rabbit Denim collection, and USPA x Vijaya Shree Collection amongst a host of other new line-ups from brands like H&M, Crocs, Enamor, MANGO, Blackberrys and Taneira.
Adding to the excitement, the event will also see Myntra giving back to its shoppers, with customers getting assured return gifts as per the applicable terms, including iPhones, AirPods, and other exciting surprises. This mega event presents a one-of-its-kind opportunity for brands to engage with millions of customers, including first-time shoppers, eager to discover unique and trendy fashion and beauty solutions. The shopping event includes several exciting deals, including B’day Blast deals, Midnight Steals, Brand of the Day and Grab or Gone deals. With over 12k styles, customers in Bengaluru can get their select brands, available on M-Now, delivered to them starting in 30 minutes.
Myntra is further enhancing the shopping experience with AI-led features like MyFashionGPT and My Stylist along with other features like multi-product virtual try-ons, and the Ultimate Glam Clan program, a shopper-led creator program designed to help shoppers make informed decisions with reviews. Top influencers from across the country, will also create exclusive looks to inspire fashion, lifestyle and beauty enthusiasts. Myntra Birthday Blast is set to deliver an immersive, seamless, and rewarding shopping experience for every customer.
