Myntra Celebrates 18th Year with Myntra Birthday Blast, Offering Shoppers Special ‘Return Gifts’

Myntra Celebrates 18th Year with Myntra Birthday Blast, Offering Shoppers Special ‘Return Gifts’

To commemorate its 18th birthday, Myntra has announced the second edition of the Myntra Birthday Blast (MBB). The shopping event, happening from March 1-10 brings together over 4 million styles from 7000+ international, domestic and Made-in-India brands across fashion, beauty and lifestyle.

The categories that are expected to garner traction from consumers during MBB include Men’s Casual Wear, Men’s and Women’s Ethnic wear, Women’s Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Sportswear and Home and Living. Several popular brands that are expected to witness heightened traction include Puma, Lakme, H&M, Tommy Hilfiger, CK, BOSS, Estee Lauder, H&M, MANGO, Libas, Skybags, Safari, Adidas, MAC, and Blackberrys among others.

Speaking on the second edition of Myntra Birthday Blast, Bharath Kumar BS, Head of Revenue and Growth, Myntra said, “As Myntra celebrates 18 incredible years, we are grateful for the love and trust of our customers, brand partners, and employees who have shaped this journey. From redefining fashion e-commerce to setting new trends, our commitment to innovation and customer delight remains stronger than ever. To celebrate this milestone, Myntra Birthday Blast brings together some of the most exciting offers for eligible shoppers, while also surprising them with return gifts.”

Exciting new launches for MBB

This edition of Myntra Birthday Blast will showcase an exciting lineup of brand launches and new collections across fashion, beauty, and home categories. YSL, one of the most loved fashion & beauty brands globally has launched its perfume collection on Myntra for the first time. Other new brand launches across categories include Corsica, Under Armour Kids, Duroflex, Sleepy Head, The Sleep Company, Sleepy Cat, and WakeFit. Customers will also be able to explore new collection drops like the Biba X Kriti Sanon collection, The Rare Rabbit Denim collection, and USPA x Vijaya Shree Collection amongst a host of other new line-ups from brands like H&M, Crocs, Enamor, MANGO, Blackberrys and Taneira.

Adding to the excitement, the event will also see Myntra giving back to its shoppers, with customers getting assured return gifts as per the applicable terms, including iPhones, AirPods, and other exciting surprises. This mega event presents a one-of-its-kind opportunity for brands to engage with millions of customers, including first-time shoppers, eager to discover unique and trendy fashion and beauty solutions. The shopping event includes several exciting deals, including B’day Blast deals, Midnight Steals, Brand of the Day and Grab or Gone deals. With over 12k styles, customers in Bengaluru can get their select brands, available on M-Now, delivered to them starting in 30 minutes.

Myntra is further enhancing the shopping experience with AI-led features like MyFashionGPT and My Stylist along with other features like multi-product virtual try-ons, and the Ultimate Glam Clan program, a shopper-led creator program designed to help shoppers make informed decisions with reviews. Top influencers from across the country, will also create exclusive looks to inspire fashion, lifestyle and beauty enthusiasts. Myntra Birthday Blast is set to deliver an immersive, seamless, and rewarding shopping experience for every customer.