18, Sep 2025
EY India Techathon 6.0 engages with young innovators to shape the AI leaders of tomorrow
New Delhi, 18 September 2025: EY India, the leading professional services organization, today announced the launch of the sixth edition of its flagship campus innovation challenge — Techathon 6.0; Building Tomorrow’s Solutions for Today’s India. Techathon 6.0 is focused on developing real-world solutions for India’s unique challenges, and by harnessing the creativity of young innovators, it aims to nurture the next generation of AI leaders.
Themed Agentic AI — autonomous systems that can adapt, take initiative, and make proactive decisions, Techathon 6.0 challenges students to design scalable, real-world AI solutions for businesses, communities, and citizens across sectors including pharma, BFSI, auto, FMCG, retail, and Startups.
For the first time, leading organizations such as Aditya Birla Fashion & Retail (ABFRL), Mahindra & Mahindra, Hero MotoCorp, Asian Paints, Tata Capital, and Firstsource will collaborate with EY leaders in mentoring rounds, offering students unparalleled industry exposure and the opportunity to co-create solutions with real-world business applications.
Mahesh Makhija, Partner and Technology Consulting Leader, EY India, said, “Techathon 6.0 is about building real solutions for Indian’s unique problems. By pairing young India’s creativity with responsible innovation, we are preparing tomorrow’s AI leaders.”
Techathon has seen 100x growth since inception, the competition has engaged more than 1.25 lakh students across 95%+ of India’s premier institutes over the years, making it one of the largest platforms for nurturing AI talent in the country.
Over the years, Techathon has produced solutions that have been recognized by industry leaders, with winners and runners-up from institutions such as IIT Kharagpur, IIM Lucknow, RV College of Engineering, Bengaluru, and KIIT Bhubaneswar.
This year’s edition introduces a multi-stage evaluation powered by EY’s proprietary AI-enabled tools, followed by expert reviews, mentoring sessions, and semi-final presentations. Finalists will showcase their innovations at the grand finale before an eminent jury of industry leaders. Winners will receive cash prizes, mentorship, and potential opportunities to work on real-world client challenges.
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- By Neel Achary
18, Sep 2025
EvoluteIQ Secures 53 Million Funding from Baird Capital to Boost Global Growth and India R&D
National, 18th September 2025 – EvoluteIQ, the enterprise-grade, AI-native automation platform, today announced the successful close of a $53 million minority growth capital round. This investment is led by Baird Capital, a leading global private investment firm. This strategic infusion of capital will enable EvoluteIQ to supercharge its global expansion, deepen investments in its Bengaluru R&D Centre, and cement its leadership in the agentic AI–powered automation space across varied industries.
Founded in 2019, by a group of tech visionaries – Sameet Gupte, Sanjay Koppikar, Deepak Kinger, Arun Hiremath, and Naveen Prabhu, EvoluteIQ redefines automation of complex business processes through its breakthrough platform (EIQ), underpinned by its proprietary Agentic Mesh Architecture {aMa} and the AI Workbench. The platform delivers measurable outcomes across mission-critical operations in Banking & Financial services, Insurance, Healthcare, Telecommunications, and Manufacturing by orchestrating complete end-to-end business workflows.
EvoluteIQ’s differentiated approach addresses the enterprise market’s most pressing need: moving beyond fragmented AI tools to comprehensive, autonomous business process management. The EIQ platform sets the standard for agentic automation, enabling Fortune 500 enterprises to build autonomous, resilient, and future-ready systems that drive lasting growth.
Strategic Investment for Global Expansion
With support from Baird Capital’s global platform, EvoluteIQ plans to scale its established business internationally while maintaining its strong Indian foundation. Baird Capital’s Daina Spedding and Mark Donnelly will join the EvoluteIQ Board of Directors.
“The investment demonstrates our excitement for AI and reshaping automation,” said Daina Spedding, Director in Baird Capital’s Global Private Equity team. “EvoluteIQ has earned its place alongside other automation trailblazers, bringing deep expertise and addressing a critical AI need across the enterprises they serve. We are delighted to welcome EvoluteIQ into Baird Capital’s portfolio.”
Strong India Focus Drives Global Growth
India continues to be at the core of EvoluteIQ’s growth strategy, housing the company’s largest R&D centre in Bengaluru. The funding will enable significant expansion of the Indian operations, with plans to hire top talent and scale the team as the company builds next-generation technology for AI-led transformation.
“India has been instrumental in our journey, providing the technological backbone of innovation for our global success,” said Sameet Gupte, Co-Founder & Chief Executive at EvoluteIQ. “We are privileged to partner with Baird Capital for EvoluteIQ’s next phase as a company. The Agentic AI market represents a fundamental shift from reactive automation to proactive, intelligent orchestration. Baird Capital’s expertise in scaling technology companies, network, and global resources will help us accelerate our journey, as we focus on driving transformative growth through outcome driven agentic models.”
Major Industry Recognition and Market Leadership
EvoluteIQ’s innovative approach has garnered significant industry recognition across multiple leading analysts across the industry, a few amongst them are:
- Gartner Recognition in the BOAT (Business Orchestration and Automation Technologies) market segment
- Gartner MQ in 2025 for RPA
- Everest PEAK Matrix for Low-Code Platforms as a “Major Contender”
- Everest Group’s ‘Innovation Watch’ for Agentic AI Products
- Featured in Celent’s Report on Generative AI in Insurance
- Recognized in Everest Group’s Agentic AI in HR study
- Included in IDC’s Unified AI and Agentic AI Platforms in Asia report
Strategic Fund Utilization
The investment will be strategically deployed across three key areas:
- Global Expansion: Hiring sales and marketing teams globally to accelerate growth and scale operations
- R&D Innovation: Continued investment in research and development to maintain leadership in the Agentic AI space
- Strategic Acquisitions: Identifying and acquiring complementary technologies and capabilities
Future Vision
EvoluteIQ’s long-term vision centres on enabling organizations to automate their processes through the EIQ agentic AI platform at scale. The company believes the future lies in AI ecosystems where customers purchase outcomes through integrated platforms, with intellectual property encompassing not just technology but comprehensive enablement capabilities.
18, Sep 2025
Bhajanlal Commercial Pvt. Ltd. Gears Up for Apple Puja Mahotsav Launch
Kolkata, September 18, 2025: With Puja festivities around the corner, Bhajanlal Commercial Pvt. Ltd., Eastern India’s most trusted premium retail name, is set to host the much-awaited Apple Puja Mahotsav Launch on September 19 at 8:00am across all Bhajanlal showrooms and its online platform www.bhajanlal.in. Customers will be among the first in India to order Apple’s latest iPhone 17 lineup, Watch series, and AirPods Pro 3 — with exclusive launch-day offers, no-cost EMIs, and instant cashback benefits.
Bhajanlal: Beyond Retail, Into Lifestyle
For over three decades, Bhajanlal has redefined the consumer experience — not just selling electronics, but creating a culture of trust, service, and aspiration. Today, the brand represents more than premium gadgets; it has become an ecosystem of technology and lifestyle retail.
Under the leadership of Mr. Mohan Bajoria, Director, Bhajanlal has steadily grown into a household name, recognised for its forward-looking approach and unwavering reliability. With Mr. Jayant Bajoria, CEO driving the digital transformation, Bhajanlal’s phygital presence — blending high-street flagship outlets with a powerful online store — has become a benchmark in Indian retail.
Why Bhajanlal Remains the Gold Standard
Bhajanlal’s offering extends beyond devices to a complete lifestyle proposition. Its portfolio spans smartphones, wearables, TVs, home appliances, audio, cooling solutions, computing and hand-picked lifestyle brands such as Mia by Tanishq, CaratLane and Titan Eye+. The company strengthens purchase confidence with comprehensive services—gadget insurance, buyback & upgrade programmes, doorstep repairs, and extended warranties. Financial partners including Bajaj Finance, HDFC, SBI, Axis, ICICI, IDFC First, TVS Credit enable attractive buying options such as zero-cost EMIs up to 36 months, cashback and device-financing plans.
In a bold step of diversification, Bhajanlal is now expanding into apparel, with its first exclusive Jockey showroom set to open soon — signalling the brand’s evolution into a full-fledged lifestyle destination.
18, Sep 2025
Stryker expands its R&D footprint in India with new facility in Bangalore
Bengaluru, India, September 18, 2025 – Stryker (NYSE: SYK), a global leader in medical technologies, announced the expansion of its R&D presence in India with the opening of a new facility in Whitefield, Bengaluru. Building on its existing 220,000 square-foot R&D campus in Gurgaon, the new 140,000 square-foot facility further strengthens Stryker’s footprint in the country.
The new state-of-the-art facility brings together cross-functional teams and industry-leading lab infrastructure, uniquely blending next-generation capabilities in robotics, artificial intelligence (AI), digital innovation and product security.
Complementing this innovation hub, a medical experience center will deepen collaboration with healthcare professionals by showcasing solutions that help save lives and improve patient care, including ICU beds, stretchers, ambulance cots, and hospital and public-access AEDs (automated external defibrillators).
“We’re growing with purpose – expanding our capabilities to innovate, collaborate and deliver solutions that address the needs of our customers and patients worldwide,” said Ram Rangarajan, Vice President, Stryker Global Technology Center. “The advanced labs will allow us to work closely with healthcare professionals, unlock valuable insights, and accelerate innovation. With a strong focus on Digital and AI technologies, our new, state-of-the-art facility is designed to attract top talent, foster excellence, and drive sustained growth – all while remaining true to our mission of making healthcare better”.
The launch of the new facility in Bangalore builds on Stryker’s existing presence and reflects its continued commitment towards India’s dynamic ecosystem of research excellence, medical technology innovation and deep talent expertise.
18, Sep 2025
Nikon supports Youth India Programme to empower Future Creators
Mumbai/ New Delhi, 18 September 2025 — In a significant move to nurture creativity and build future-ready skills among students, Nikon India has announced its support for the Youth India Programme as an official equipment partner. The initiative is led by Arya Chitra, General Manager of the Youth Global Program.
By providing structured exposure to the world of visual media, the programme aims to equip students with industry-relevant skills that foster creativity, confidence, and career preparedness. Through this activity we are planning to reach out to 20 different schools/colleges within this financial year.
Programme Highlights
- Skill Development: Training in photography, filmmaking, storytelling, and responsible media use.
- Experiential Learning: Access to Nikon-led workshops, curated projects, and guided excursions.
- Media Labs in Schools: Dedicated creative spaces supported by Nikon with mirrorless cameras, media kits, and mentorship.
- Career Exposure: Early exposure to fields such as journalism, communications, media, and content creation.
“At Nikon India, we firmly believe that early skilling is critical to preparing a future-ready generation. We support initiative of knowledge sharing with students from Schools and Colleges, which encourages creativity, experiential learning, and career preparedness. Through the Youth India Programme, we are enabling students to gain industry-relevant skills,” said Mr. Sajjan Kumar, Managing Director, Nikon India.
As part of its phased rollout, the programme has been introduced in partnership with leading educational institutions, beginning with the Global Indian International School (GIIS) network under the Global Schools Group.
“The Youth Programme is more than just photography/videography—it’s a movement of youth empowerment through creativity and purpose. Through storytelling, visual expression, and digital media, young Indians are finding their voice—and that voice is powerful.” Said Arya Chitra General Manager, Youth Global Program.”
18, Sep 2025
Pushpanjali Medicon 2025 Concludes with 2,500+ Global Medical Experts in Attendance
New Delhi,18 september 2025 : Pushpanjali Medicon 2025, one of the most awaited gatherings in the field of healthcare excellence, concluded successfully today. The event brought together leading doctors, specialists, and healthcare professionals from across India and abroad, ranging more than 2500, establishing itself as a landmark academic and skill-building platform.
The event commenced on 6th September with an intensive ACLS-BLS workshop, where over 200 participants underwent hands-on training in advanced cardiac life support and basic life support. The workshop equipped doctors, nurses, and paramedics with critical lifesaving skills, with all participants receiving certifications upon successful completion, further enhancing their professional expertise.
On 7th September, Pushpanjali Medicon 2025 hosted its flagship scientific program, which drew an overwhelming participation of more than 2500 delegates. The day-long sessions featured thought-provoking presentations and panel discussions by eminent speakers from India and abroad, who shared insights on the latest advances in healthcare, innovative treatment protocols, and emerging trends in medicine. The scientific program not only reinforced academic rigor but also emphasized practical learning, making it a truly enriching experience for the medical fraternity.
Prominent medical luminaries such as Dr. Amitava Gupta, a leading hand surgeon from the USA, widely respected for his advancements in microsurgical reconstruction, Dr. Terrance Khastgir, a distinguished leader in the field of electrophysiology, known for his pioneering work in cardiac rhythm management, Dr. Shekhar Sheshadri, an acclaimed psychiatrist and mental health advocate, who emphasized the importance of holistic well-being alongside clinical excellence.
Dr. Randeep Guleria, renowned pulmonologist and former Director of AIIMS, Dr. Deepak Talwar, a pioneer in respiratory and critical care, and Dr. Vijay Aggarwal, an eminent voice in healthcare quality and policy, shared their expertise at the event. The conference also featured insights from Dr. R.V. Asokan, Dr. J.A. Jayalal, and Dr. Satyender Tyagi, their collective presence highlighted the academic depth and international stature of Pushpanjali Medicon 2025.
Reflecting on the success of the event, Dr. Vinay Aggarwal, Chief Patron of Pushpanjali Medicon 2025, said “Pushpanjali Medicon has always been a platform to celebrate excellence, share knowledge, and inspire the medical fraternity to reach greater heights. The overwhelming response to this year’s event is a testament to its growing impact, and I am confident it will contribute immensely to advancing healthcare and patient well-being.”
With its perfect blend of skill-based training and scientific exchange, Pushpanjali Medicon 2025 has once again reaffirmed its place as a milestone event in medical education and healthcare advancement.
18, Sep 2025
NODWIN Gaming Returns with DreamHack India at Hyderabad Comic Con This October
New Delhi, September 18, 2025: NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, has announced that DreamHack India 2025, India’s largest digital festival, will return to Hyderabad this year as part of Hyderabad Comic Con 2025, one of the nation’s biggest pop culture celebration. The mega three-day event will take place from October 31 to November 2, 2025, giving fans the ultimate festival of gaming, comics, cosplay, and fandom culture under one roof.
Adding to the excitement, DreamHack India celebrates its 6th anniversary this year, marking a milestone moment for India’s gaming community. DreamHack has become a staple of India’s esports and gaming calendar, featuring electrifying LAN tournaments, cosplay contests, tech expos, retro zones, meet & greets with leading streamers and creators, and its fan-favourite Bring Your Own Device (BYOD) zones.
The BYOD zone remains one of DreamHack’s most iconic experiences. Here, attendees can bring their own PC, console, or mobile setup to game together across three days, surrounded by friends, creators, and fellow enthusiasts. For working professionals and college students, BYOD offers the perfect weekend gaming getaway, an immersive break from routine where you and your crew can compete, connect, and play nonstop in a true festival atmosphere. This year, fans will also have the option to rent a high-performance PC on site, making it easier than ever to jump straight into the action without carrying heavy equipment.
Together, DreamHack x Hyderabad Comic Con 2025 will host an unparalleled lineup of activities, including:
- PAN FEST (BGMI) – An open-for-all BGMI competition with daily lobbies, giving every fan a chance to drop in solo or squad up with friends and battle it out live at the festival.
- KO Fight Night – DreamHack’s legendary fighting games tournament returns, featuring Tekken 8, Super Smash Bros, and Street Fighter VI. Expect intense 1v1 duels, dramatic comebacks, and electrifying rivalries.
- Chess at DreamHack – A battle of minds featuring Rapid and Blitz formats, where classic strategy meets DreamHack’s competitive stage, drawing in both seasoned players and curious fans.
- BYOD Tournaments – The heart of DreamHack, where fans can bring their own PCs, consoles, or mobiles (or rent one on-site) to game non-stop across three days with friends, communities, and creators.
- Retro & Board Games Zone – A nostalgia-packed zone featuring classics like Contra, Pac-Man, and Tetris alongside all-time board game favourites like Monopoly, Carrom, and Ludo for fans looking for a fun, casual break.
Speaking on the announcement, Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming, said: “Over the past six years, our partnership with DreamHack has built some of India’s most iconic gaming moments, and blending it with Comic Con has created a one-of-a-kind celebration where gaming meets pop culture. Hyderabad’s fans have always brought unmatched energy, and last year’s three-day format proved just how powerful this fusion can be. This October, we’re coming back bigger and bolder than ever with everything from comic book launches, spectacular cosplay showcases, music and comedy performances, and geeky shopping to esports tournaments, chess, retro, and tabletop games, all under one roof.”
Shefali Johnson, CEO, Comic Con India, added: “What makes Hyderabad Comic Con truly magical is how it brings every kind of fan under one roof, from cosplay enthusiasts and comic collectors to gamers and creators. Last year, over 40,000 fans cheered as Wagh Suyog was crowned champion in both the Blitz and Rapid Chess formats, a perfect example of how competition, creativity, and community thrive together here. This year, by joining forces with DreamHack once again, we’re taking that spirit to the next level. Fans can look forward to three unforgettable days where pop culture, gaming, and fandom collide like never before.”
Comic Con India has been the nation’s definitive pop culture destination for over a decade, bringing together comics, anime, movies, television, and cosplay in five major cities. This year, Hyderabad Comic Con returns earlier than ever with more experiences, more fandom, and more entertainment than before.
18, Sep 2025
Housing.com Launches India’s Biggest Online Property Fest Across 30+ Cities
National: 18thSep , 2025 – Housing.com, the country’s leading real estate technology platform, has announced the launch of its much-anticipated annual event, Mega Home Utsav 2025. Now in its ninth edition, the flagship property festival will run from September 10 to October 15, 2025, coinciding with the festive season to provide homebuyers with a unique and extended opportunity to explore exclusive property deals across the country.
Coinciding with the period of high-value festive purchases, Housing.com will present an extensive collection of residential properties and investment opportunities through this all-digital event. With participation from over 3,800 developers and channel partners, the event will cover more than 30 cities, including Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Hyderabad, Ahmedabad, and Kolkata, among others.
Last year, Mega Home Utsav engaged over 53 million users, while Housing New Home 2025 surpassed this benchmark with equally impressive participation. This year, Mega Home Utsav 2025 is expected to cross a record 55 million reach, reaffirming Housing.com’s leadership as the country’s most trusted real estate platform.
This year, Housing.com is enhancing the homebuying experience with new features. Homebuyers can easily find their ideal property using personalized recommendations and smart search tools. Interactive formats like Housing Shorts and immersive audio walkthroughs make exploring listings more engaging.
“At Housing.com, we believe finding a home should be exciting, seamless, and empowering. With Mega Home Utsav 2025, we’re bringing unmatched choices, exclusive offers, and verified listings—all backed by our commitment to transparency and trust—so home seekers can explore opportunities with confidence and ease at every step of their journey. This event is more than just a Housing.com initiative; it’s a collective effort driven by our trusted network of developers, brokers, and channel partners. Their unwavering commitment over the years has been instrumental in shaping the home buying journey for millions across the country. Together, we are creating a platform that combines scale, expertise, and integrity to help home seekers make informed decisions and move closer to their dream homes.” said Mr. Amit Masaldan, Chief Revenue Officer, Housing.com.
Some of the leading developers showcasing their properties include Casagrand Builder Private Limited, Hiranandani Developers Pvt Ltd, Sattva Group, Provident Housing Ltd (Puravankara Group), Raheja Group, Assetz Property Group, Ashiana Housing Limited, Gera Developments, Kalpataru Group, Prestige Group, Sobha Limited, Adarsh Realty, Ruparel Realty, Vasavi Group, Cybercity Builders and Developers Pvt Ltd, Arvind Smartspaces Ltd and Pride Group, among others.
To make homeownership even more accessible during this festival, several developers are offering attractive deals. For instance, Assetz Property Group is offering a 36-month Pre-EMI holiday on select 3 & 4 BHK homes, while TG Developers is providing a 12-month EMI holiday. GRC Infra Pvt Ltd is extending Pre-EMI relief until handovers begin, and Brigade Group is allowing buyers to pay only 20% now and the rest by March 2026—with special launch benefits for the first 100 units. Additionally, Casa is presenting its limited-time ‘96 Hours Offer,’ giving home seekers even more reasons to explore and secure their dream home during this festival.
To ensure maximum reach and impact, Housing.com will roll out a comprehensive omni-channel marketing campaign leveraging OTT, YouTube, Meta platforms, digital networks, PR initiatives, podcasts, and thought leadership articles—creating a seamless and engaging experience for home seekers across multiple touchpoints.
With its proven legacy of trust and innovation, Mega Home Utsav 2025 promises to once again redefine festive property buying in India, connecting motivated buyers with verified properties through smarter tools, immersive content, and unmatched reach.
18, Sep 2025
The GTM Evolution: From Linear Funnels to Full Circle Customer Engagement
By – Abhijeet Mukherjee, Head of Marketing Crayon Software Experts India
For decades, go-to-market (GTM) strategies followed a predictable, linear progression: awareness, consideration, purchase. In today’s hyper-connected, digitally dominant business environment, this model is no longer sufficient. Buying journeys are now fluid, multi-directional, and heavily influenced by a network of stakeholders and touch points.
Gartner reports that a typical B2B buying group comprises 6-10 decision-makers, each consulting 4-5 information sources to inform their view. This is a dynamic that renders the old funnel inadequate in capturing the complexity of modern buying behavior.
The Collapse of the Traditional Funnel
- Buyer Autonomy: According to Gartner, 75% of B2B buyers prefer a rep-free experience, and by 2025, 80% of B2B sales interactions will occur through digital channels.
- Non-Linear Journeys: Forrester finds that 86% of B2B purchases stall mid-process, with 81% of buyers dissatisfied post-purchase, highlighting a disconnect between buyer expectations and seller execution.
- Omni-Channel Expectations: McKinsey’s latest B2B survey shows that high-growth organizations are those enabling buyers to switch seamlessly between e-commerce, remote, and in-person interactions without disruption.
The Shift to a Full-Circle Engagement Model
The modern GTM framework is best conceptualized as a continuous value loop, where the customer relationship is nurtured before, during, and long after the initial sale. This loop includes eight interconnected motions:
- Attract – Position around outcomes, not products.
- Engage – Address the needs of the entire buying committee, tailoring messaging to role-specific priorities.
- Enable – Equip buyers with interactive tools, ROI calculators, and benchmarking resources; buyers using such tools achieve 1.8× higher deal conversion rates.
- Convert – Align offers precisely with stated buyer outcomes rather than generic calls to action.
- Onboard – Reduce time-to-first-value as a critical metric.
- Adopt – Build shared success cadences across customer success, product, and marketing functions.
- Expand – Leverage account-level intent and adoption signals for targeted cross-sell and upsell.
- Advocate – Convert satisfied customers into reference able champions, creating a self-reinforcing demand engine.
Data, AI, and Trust as Strategic Levers
Salesforce’s 2024 State of the Connected Customer report reveals that 73% of customers now feel treated as individuals (up from 39% in 2023), yet 71% remain highly protective of personal data. This creates a dual imperative: personalization must be precise, and privacy protections must be transparent and uncompromising
Key execution principles include:
Establishing a unified data architecture spanning all customer touch points.
Deploying AI to identify the next-best action, predict needs, and deliver hyper-relevant offers while ensuring explicit consent and compliance.
Measuring experience consistency across all channels, as 69% of customers expect seamless interactions regardless of the team or medium.
Redefining the Ideal Customer Profile
The GTM target is no longer the individual lead, but the buying committee itself. Effective engagement requires consensus-building content such as ROI models, risk assessments, and reference architectures that are designed to equip internal champions to navigate internal decision politics.
Omni-channel as a Non-Negotiable
McKinsey’s insights confirm that e-commerce has evolved into a leading B2B purchasing channel, complementing remote and in-person sales. The strategic advantage lies in orchestrating these channels so that buyers can transition fluidly between them, maintaining momentum and confidence throughout the journey.
The Strategic Imperative of Post-Sale Engagement
Customer-obsessed organizations grow revenue 28% faster than peers, according to Forrester, with higher profitability and retention rates. This reinforces the necessity of marketing and engagement efforts extending beyond the point of sale to ensure adoption, measurable outcomes, and advocacy.
A New GTM Measurement Framework
Traditional lead volume metrics are insufficient. Organizations should track a balanced scorecard including:
- Pipeline Quality: Opportunities engaging at least four distinct personas within the buying committee.
- Buyer Enablement Rate: The proportion of deals utilizing interactive tools, targeting the 1.8x conversion uplifts benchmark.
- Time-to-First-Value (TTFV): Contract start to verified outcome delivery.
- Net Revenue Retention (NRR): With a focus on marketing-sourced expansion.
- Experience Consistency Index: Evaluating alignment across all buyer touch points.
In conclusion, the GTM function is no longer a one-directional acquisition engine rather it is an orchestrator of end-to-end customer value. Success in the modern marketplace depends on recognizing the buying journey as a continuous, multi-threaded process driven by data, trust, and collaborative enablement. Organizations that operationalize full-circle customer engagement will not only grow faster but will also achieve greater predictability and resilience in an era where customer relationships are the most valuable currency.
18, Sep 2025
India Poised for Capital Inflows as Fed Signals Rate Cuts and Global Liquidity Eases
By, Nachiketa Sawrikar, Fund Manager, Artha Bharat Global Multiplier Fund
