17, Sep 2025
Amazon Great Indian Festival, Flipkart Big Billion Days and Meesho Sale: 5 New Options to Power Your Festive Shopping

With the festive shopping season approaching, the excitement is higher than ever. Meesho’s Mega Blockbuster Sale begins on September 19, followed closely by Amazon’s Great Indian Festival and Flipkart’s Big Billion Days from September 23. These sales are expected to bring significant discounts across categories, ranging from smartphones, laptops and smart televisions to fashion, beauty, furniture, home décor, kitchen appliances and more.

However, great deals often arrive before payday, leaving many buyers worried about missing out. Quick loan apps are increasingly becoming the bridge that allows shoppers to access funds instantly and make timely purchases during such high-demand sales. Below are five apps that can help you be sale-ready without financial delays. 

BharatLoan

BharatLoan is designed with a simple three-step loan process that makes borrowing quick and efficient. The app ensures rapid approvals and fast disbursals, ideal for shoppers who want to act quickly during limited-period sales. With its streamlined system, users can rely on it for both big-ticket items and everyday purchases. From premium smartphones to festive gifting, BharatLoan enables buyers to shop without delaying their plans. Its convenience makes it especially appealing during high-demand events like Amazon, Flipkart and Meesho sales.

Rupee112

Rupee112 provides a completely digital loan journey, removing paperwork and unnecessary delays. Once users apply through the app, funds are credited swiftly after eligibility is confirmed. This speed becomes an advantage during lightning deals or flash sales that require immediate checkout. Rupee112 can support a wide range of purchases, from electronics and home appliances to fashion and lifestyle products. For those who want instant access to money when shopping opportunities arise, Rupee112 is a dependable option.

Lendingplate

Lendingplate positions itself as a flexible and modern loan platform that gives borrowers more control. Its application process is straightforward, with quick approvals and timely credit into bank accounts. The platform works well for higher-value purchases such as laptops, televisions and furniture that often feature in festive sales. By offering smooth digital services, Lendingplate appeals to busy professionals who do not want to spend time on lengthy procedures. It ensures that shopping plans during big sales are not restricted by monthly cash flow limits.

KreditBee

KreditBee is among the most widely used quick loan apps, particularly trusted by younger professionals. The app offers loans up to three lakh rupees, making it suitable for both small and large festive purchases. Its intuitive interface allows borrowers to apply, track and manage loans with ease. KreditBee’s speed of disbursal ensures that customers can seize attractive offers before stocks run out. For those aiming to shop across categories during Amazon, Flipkart and Meesho sales, KreditBee provides the flexibility they need.

CASHe

CASHe stands out with its use of AI-powered systems to process applications quickly and reduce waiting times. The platform has built its reputation on delivering funds on the same day, which is critical during festival discounts. It caters to both small-ticket and mid-size loans, covering everything from gadgets to lifestyle shopping. CASHe’s user-friendly app design makes the borrowing process simple for working professionals. With its focus on speed and convenience, CASHe is well-positioned for the demands of the upcoming festive season sales.

During festive sales, deals often disappear within minutes. By keeping these loan apps installed and ready, you’ll always have a backup plan to shop electronics, fashion, home essentials, lifestyle products and more without stressing about cash in hand.

17, Sep 2025
Metro Line 2B Phase 1 Nears Completion – Set to Transform Mumbai’s Realty Landscape

Mumbai,17 september 2025:Mumbai’s eastern suburbs are poised for a major real estate boost as Phase 1 of Metro Line 2B moves closer to commercial operations. The Mumbai Metropolitan Region Development Authority (MMRDA) has confirmed that all mandatory rectifications have been completed, and the Commissioner of Metro Railway Safety (CMRS) has carried out critical inspections.

Metro Line 2B Phase 1 Nears Completion

Phase 1 of Line 2B covers a 5.39-km stretch between Mandale and Diamond Garden, with five stations. The segment is part of the larger DN Nagar–Mandale Metro corridor, a crucial east-west link designed to decongest Mumbai’s road network and improve suburban connectivity. Once CMRS certification is received, passenger operations are expected to begin by December 2025, with the full corridor slated for completion in 2027.

Industry experts believe the new metro line will act as a catalyst for real estate growth across Chembur, Mankhurd, Wadala, and other eastern suburb nodes.

“Transit infrastructure is one of the most powerful triggers for real estate appreciation. With Metro Line 2B Phase 1 going live, we foresee increased demand for homes and commercial spaces near stations, better rental yields, and renewed interest from developers for transit-oriented projects,” said a senior industry analyst.

Adding to this, a spokesperson for Chandak Group said: “Chembur and its surrounding micro-markets continue to witness healthy demand for quality housing. The upcoming operationalization of Metro Line 2B is expected to significantly improve connectivity to key employment hubs, which in turn will enhance buyer sentiment, trigger fresh launches, and support faster inventory absorption across segments. Since the launch of Chandak Highscape City in Chembur (E), we have observed strong traction from both end-users and investors, and anticipate this demand to further strengthen as infrastructure upgrades take shape.”

Properties around the five Phase 1 stations are expected to command higher prices due to enhanced accessibility and reduced commute times. Adjoining localities could see heightened interest as improved connectivity widens the catchment for homebuyers and tenants. Developers are likely to explore mixed-use projects and capitalize on potential Floor Area Ratio (FAR) relaxations near metro corridors. Improved connectivity typically drives rental appreciation, benefitting both investors and end-users. Ancillary upgrades such as feeder bus services, road improvements, and last-mile connectivity solutions are expected to enhance the overall livability of neighborhoods along the line.

While real estate experts anticipate a positive price trajectory, they caution that the full benefits will be realized over the next few years as operations stabilize and supporting infrastructure matures.

With the final safety checks completing, Mumbai’s real estate sector is watching closely — as the Mandale-Diamond Garden stretch prepares to open, the city’s housing and commercial markets may be entering a new phase of growth, reshaping the realty map of the eastern suburbs.

17, Sep 2025
The Original Bijuria Duo Is Back and are Giving some iconic Bijuria vibes

India,17 september 2025:The Bijuria fever refuses to slow down, and this time, it felt like a full-circle moment. The original Bijuria couple, Sonu Nigam and Ishitta Arun, set the internet on fire by amalgamating the OG vibes with the new Bijuria tadka. When Ishitta Arun dropped a new reel with her OG Bijuria captioning it “26 years later and the answer is still the same – of course we can do it ???????? #Bijuria”

The audiences went into absolute frenzy as the OG Bijuria couple lit up the internet once again. Sonu Nigam, brimming with infectious energy, broke into moves alongside Ishitta Arun, who dazzled with her timeless grace and unmatched charm. The moment they slipped into the iconic Bijuria hook step, a wave of nostalgia electrified the audience’s hearts racing memories. But just when it felt like the magic couldn’t get any bigger, the duo stunned everyone by seamlessly switching into the new hook step. In that instant, past and present collided in perfect harmony, proving that true legends don’t just make a comeback, they redefine the moment and raise the bar for generations to come.

Watching Sonu Nigam and Ishitta Arun dance together effortlessly combining old-school charm with today’s viral energy turned the venue into a vibrant Bijuria celebration, creating yet another iconic moment for 2025.

17, Sep 2025
CII PaperTech 2025: Driving Sustainability and Innovation in Paper Sector

Hyderabad (17 September 2025) — The 19th edition of CII PaperTech, a flagship conference advancing energy efficiency in India’s pulp & paper sector, will be held on 16th & 17th September 2025 at the Hyderabad International Convention Centre (HICC). Themed “Make Indian Pulp & Paper Industry World Class”, the event brings together industry leaders, innovators, and stakeholders to discuss strategies for elevating the sector to international standards.

Papertech 2025

Mr. Pawan Agarwal, President, Indian Paper Manufacturers Association (IPMA) and MD, Naini Papers Ltd., highlighted: ” The Indian pulp and paper industry can become world-class with a simple shift in mindset. Small steps, such as scaling operations, ensuring export consistency, and creating unique value propositions, can make a significant difference. By moving beyond just commodities and focusing on value-added products, we can create a thriving ecosystem for engineered solutions.”

Mr. Sushil Kumar Khetan, Vice President of the Indian Newsprint Manufacturers Association (INMA) & Chief Executive Officer, Emami Paper Ltd., shared: ” CII’s PaperTech has become a powerful platform for ideas, innovations, and change. The paper industry has rapidly embraced technology, with recycling at its very core. Our next big step must be to make paper mills efficient without coal, moving decisively from intent to action.”

Mr. Pramod Agarwal, President, Indian Agro & Recycled Paper Mills Association ( IARPMA) & Chairman & Managing Director, Rama Paper Mills Ltd. remarked: “Paper is not just a product—it is an integral part of our economy. The growth of this industry is directly linked to the progress of the nation. As the largest contributor to recycling, the paper industry perfectly aligns with the Swachh Bharat Mission envisioned by our Hon’ble Prime Minister.”

In addition to insightful discussions and keynote addresses, PaperTech 2025 featured the release of the “Best Practices Manual in Paper Sector (Volume 13),” showcasing advancements and innovations within the industry. The conference also honored N Gopalratnam, Chairman, Seshasayee Paper & Boards Ltd. with the Distinguished Personality award, recognizing his outstanding contributions to the pulp and paper sector.

PaperTech 2025 is being organized alongside the 24th CII Energy Efficiency Summit and the 26th CII National Energy Awards for Excellence in Energy Management, where leading paper mills and other industries will be awarded after evaluation of their achievements in energy efficiency.

16, Sep 2025
Marriott Bonvoy Offers the Experience of a Lifetime: Meet Rising Star Kimi Antonelli for Just 1 Point

Bengaluru, 16 September 2025Marriott Bonvoy, Marriott International’s award-winning travel platform, is once again poised to offer its members thrilling, once-in-a-lifetime experiences at the highly anticipated race in Singapore. Ahead of Singapore’s marquee sporting event of the year, Marriott Bonvoy and The Ritz-Carlton invite members to experience the thrill of a race weekend through its strategic partnership with the Mercedes-AMG PETRONAS F1 Team.

Meet Rising Star Kimi Antonelli for Just 1 Point 

In a first for the region, Marriott Bonvoy unveiled 1– Point Drop packages – giving members the chance to a once-in-a-lifetime Meet & Greet experience with Mercedes-AMG PETRONAS F1 Team Driver Kimi Antonelli by redeeming just one Marriott Bonvoy Point. 

This exclusive 1-Point Drop members packages also includes a 1-night stay at The Ritz-Carlton, Millenia Singapore.

That’s right – one point, earned through travel or everyday activities like credit card purchases, dining out or airlines, could be your ticket to meeting one of the sport’s most exciting young drivers, up close and personal.

Ten exclusive 1-Point Drop packages offer members access to this rare experience, will go live on 17 September 2025 at 8:00 PM Singapore time. These will be available on a first-come, first-served basis, so mark your calendars.

If you miss out on the 1-Point Drop packages, don’t worry! On the same day, Marriott Bonvoy Moments will also launch four exclusive Meet & Greet auction packages. These packages will be available through points-based bidding, starting at 15,000 points, with bidding closing on 22 September 2025

For those looking to elevate their race weekend even further, discover Marriott Bonvoy’s portfolio of hotels in Singapore, offering exceptional comfort, world-class amenities, and a prime location to soak in the excitement. 

In 2019, Marriott Bonvoy became the “Official Hotel Loyalty Program” for the Mercedes-AMG PETRONAS F1 Team, and The Ritz-Carlton the team’s first ever “Official Hotel Partner“. The collaboration has resulted in the delivery of stand-out experiences for Marriott Bonvoy members in Melbourne, Montreal, Budapest and around the globe.  

16, Sep 2025
Celebrate the Season of Lights with Avon’s Pre-Festive Glow Collection

The festive season with Avon’s exclusive pre-festive glow essentials designed to give your skin a radiant, luminous finish. Infused with nourishing ingredients and innovative formulas, Avon helps you achieve a healthy, natural glow that’s perfect for every celebration. With Avon, glowing skin is always in style this festive season.

Avon Naturals Lip Balm - Cherry

Avon Anew Platinum Lift & Tighten Lifting Serum:

Avon unveils the Anew Platinum Lift & Tighten Lifting Serum, co-created with dermatologists and scientists for visibly firmer, smoother, and more contoured skin. Infused with Biopolymers for an instant lift and Protinol™ Technology for a dual collagen boost, it restores skin’s resilience and elasticity. Cruelty-free and suitable for all skin types, this creamy, fast-absorbing serum redefines at-home anti-aging.

Avon Anew Skin Renewal Power Cream:

Avon introduces the Anew Skin Renewal Power Cream, a high-performance anti-aging moisturizer powered by 10X Protinol™ and Niacinamide. Clinically designed to boost collagen, it helps reduce fine lines, improve firmness, and deeply hydrate for radiant, youthful-looking skin. With visible results from the very first use, this daily essential ensures a revitalized pre-festive glow.

Avon Radiance Maximising Tonic with Vitamin C & Glycolic Acid:

Avon presents the Anew Radiance Maximising Tonic, powered by Vitamin C and Glycolic Acid to refresh, renew and instantly brighten skin. This high-performance formula gently exfoliates, boosts radiance and helps smooth uneven texture for a luminous glow. A daily essential, it preps and energizes your skin making it festival-ready with every use.

Avon Naturals Lip Balm – Cherry:

Avon Naturals Lip Balm in Cherry, a nourishing balm that keeps lips soft, smooth and hydrated all day. With its delightful cherry flavor and easy-to-apply stick format, it adds a hint of freshness while locking in moisture. A pocket-friendly festive must-have it ensures your smile stays radiant through every celebration.

16, Sep 2025
Union Bank of India Bags Kirti Puraskar for the Financial Year 2024-25

New Delhi – September 16, 2025: Union Bank of India received the Kirti Puraskar for the financial year 2024-25 conferred by the Ministry of Home Affairs, Government of India. The bank bagged this prestigious award in two different categories – Excellent Implementation of Official Language & Best House Magazine – Union Srijan.

kirti puraskar

Shri Amit Shah, Hon’ble Union Minister of Home Affairs & Co-operation presented the Kirti Puraskar award to the Bank for first prize in House Magazine – Union Srijan. The Award was received by Shri Nitesh Ranjan, Executive Director of the Bank at the 5th All India Official Language Conference held at Gandhinagar, Gujarat on 14.09.2025.

Shri Arjun Ram Meghwal, Hon’ble Union Minister of State for Law & Justice and Shri Dinesh Sharma, Hon’ble Member of Parliament, Rajya Sabha presented the Kirti Puraskar Award to the Bank for Excellent Official Language Implementation during the year 2024-25. The Award was received by Shri Suresh Chandra Teli, Chief General Manager, Human Resources (HR) of the Bank.

Rajbhasha Kirti Puraskar is the highest award given by the Ministry of Home Affairs, Government of India to Ministries, Departments, Public Sector Undertakings, Banks, Corporations and Journals for effective implementation and promotion of Hindi language.

During the program, the book Union Bhasha Vaibhav published by the bank and the role of banks in the concept of @2047 developed India was released by the dignitaries present on the stage.

On the second day of the All-India Official Language Conference, a prayer song prepared by Union Bank of India in collaboration with all 12 Public sector banks was presented. Also, 11 Town Official Language Implementation Committees (TOLICs) operating under the convenorship of Union Bank of India were honoured for excellent performance by the Department of Official Language

16, Sep 2025
Kantar Insights and Bharti Airtel Ltd Announced as Winner at MRSI’s 33rd Annual Market Research

 Mumbai, India,September 16, 2025: The Market Research Society of India (MRSI) announces Kantar Insights and Bharti Airtel Ltd as the winner for their original research paper titled, ‘Reconstructing Bharat: A Scientific Approach to Estimating India’s Population Demographics at a District Level’ at its 33rd Annual Market Research Seminar. Knowledge Excel’s ‘Guardians of the Survey: Fighting Fraud to Protect Research Integrity and Data Quality Benchmarking’ and Zee Entertainment Enterprises and Third Eye Integrated Services’ ‘Streaming the Paradox – Gen Z and the Intergenerational Remix’ were announced as the runner-up at the seminar. The Seminar spotlighted ‘The Power of And’ with 22 shortlists from over 100 submissions, who presented their original research papers.

Dr. Saurabh Garg at MRSI Seminar

The Seminar kickstarted with a keynote address by Dr. Saurabh Garg, Secretary-Ministry of Statistics and Programme Implementation, Government of India. He began his address by expressing his delight at witnessing the market research industry coming together at such a large scale. Dr. Saurabh Garg emphasised the critical role of data in shaping India’s development journey. He underlined the government’s focus on data-driven decision-making for Viksit Bharat, aiming for a $30 trillion economy and higher per capita income over the next 25 years. Stressing the importance of collaboration with private enterprises, academia, and global practices, he pointed to innovations in AI, ML, geospatial, and alternative data that are strengthening insights for policymaking with initiatives like district-level estimates and improved data portals.

A knowledge panel comprising Dr. Ashish Bajaj, Group Chief Marketing Officer at Narayana Health, K. Ramakrishnan, Managing Director – South Asia, Worldpanel by Numerator, and Vishnu Shankar, Chief Cluster Officer – &TV FTA & Music, Zee Entertainment Enterprises Ltd., witnessed perspectives on how brands can authentically thrive across India’s diverse cultural, social, and economic realities. Aradhana Lal, Senior Vice President – Sustainability & ESG, Lemon Tree Hotels; Karthik Nagarajan, CEO of Hogarth India; Vijay Raj, Head of Global CMI, were also among the other guest speakers who addressed the Research and Insights industry.

An engaging panel discussion on ‘Joys and Dilemmas of Insight in the age of Technology’ added depth to the proceedings. The panel which was moderated by Chandan Mukherji – Director & Executive Vice President, Strategy, Marketing & Communication, Nestlé India featured leaders including Dixit Chanana – Managing Director, Toluna India; Oslando Desouza – Vice President, Consumer Insight, HUL; Sharmila Das – Chairwoman, Purple Audacity; Siddhartha Nangia – Co-Founder, Smytten; Subhranshu Rout – Head, Consumer Insights & Intelligence, Bharti Airtel and Soumya Mohanty, Managing Director, Chief Client & Solution Officer for Kantar.

Nitin Kamat, Chief Growth & Partnerships Officer, TAM Media Research and President at Market Research Society of India, emphasised the industry’s responsibility to embrace collaboration and innovation, saying, “The Seminar has always been the beacon of insight leadership in India. This year, with the theme ‘The Power of And,’ we are proud to see the industry embracing integration—between technology and creativity, data and human stories, clients and agencies—to shape the future of market research.”

Adding further, Seminar Committee Chairperson,  Rituparna Dasgupta, Executive Vice President – Network Research & Consumer Insights at Zee Entertainment Enterprises Limited, said, “This year’s Seminar has been an incredible platform for dialogue, debate, and discovery. What stood out this year was the diversity of ideas — from breakthrough academic research to real-world brand case studies. It reflects the growing maturity and ambition of the Indian insights industry.”

“The seminar showcased how far the industry has come in embracing innovation and collaboration. The richness of discussions and the active participation from across sectors reinforced MRSI’s role as the hub for advancing research excellence in India.” Seminar Committee Co-chair, Roosevelt Dsouza, APAC Head of Customer Success at NielsenIQ India, concluded.

As an independent industry body, MRSI continues to drive advocacy through various initiatives and close conversations with various Ministries. The industry also embraced a Self-Governance Framework for Ethical Conduct Across the Entire Market Research Industry, laid down by The Professional Standards Committee set up by MRSI. This ensures the industry abides by the Code in the Conduct of their business to achieve the highest professional standards.

With Lead Partner SmyttenPulse AI, the 33rd Annual Market Research Seminar was supported by Associate Partners Toluna and Zee Entertainment Enterprises Limited, as well as Premium Session Partners Kantar, Nestlé, ITC, and Hindustan Unilever Limited.

16, Sep 2025
Don’t Let Arthritis Take Over: Smart Ways to Fight Joint Pain

INDIA, 16 septembder 2025: Everyday movements, like climbing stairs or squatting, are often accompanied by a nagging stiffness that many brushes off as ageing. But such persistent joint discomfort is not something to ignore. In India, where daily routines often involve activities like squatting during household chores or prolonged standing in bustling markets, joint pain has become a common concern affecting people across age groups. Arthritis, an umbrella term for conditions causing inflammation in the joints, can disrupt mobility and quality of life if left unaddressed. With rising awareness through initiatives from the Ministry of Health and Family Welfare, understanding this condition is key to taking control. The question isn’t just how to treat arthritis, but how to outsmart it before it takes hold.

Understanding Arthritis and Its Key Symptoms

Arthritis refers to inflammation of one or more joints, leading to pain and limited movement. Common types include osteoarthritis, which stems from wear and tear of joint cartilage, and rheumatoid arthritis, an autoimmune disorder where the body’s immune system attacks joint tissues. Other forms like gout arise from crystal deposits in joints, while rheumatic arthritis can follow infections.

Key symptoms often start subtly but worsen over time. Persistent pain in joints, especially during movement or after rest, is a hallmark sign. Stiffness, particularly in the morning or after inactivity, can last for hours. Swelling around affected areas, accompanied by warmth and redness, indicates inflammation. Many experience a grinding sensation or crepitation during joint use, along with reduced flexibility that hampers daily activities. According to the Community-oriented Program for Control of Rheumatic Diseases (COPCORD) Bhigwan study, these symptoms are prevalent in rural and urban Indian populations, highlighting the need for early recognition to prevent progression.

Causes and Risk Factors

Several factors contribute to arthritis development, often intertwined with everyday Indian lifestyles. Osteoarthritis commonly results from aging, where joint cartilage degenerates due to repeated stress. Injuries from falls or sports, irregular sleeping patterns, and exposure to cold, damp weather, common in monsoon seasons, can accelerate this process. Rheumatoid arthritis involves genetic predispositions and environmental triggers like infections, while gout is linked to high uric acid levels from dietary habits.

Risk factors abound in modern Indian life. Obesity places extra strain on weight-bearing joints like knees and hips, a concern noted in reports from the Indian Council of Medical Research on non-communicable diseases. Sedentary jobs, prevalent in urban settings, combined with poor posture during long hours at desks, heighten vulnerability. Unhealthy diets low in nutrients but high in processed foods, along with habits like suppressing natural urges or irregular meals, exacerbate issues. Activities such as prolonged kneeling in traditional occupations or twisting movements in sports further elevate risks. 

Prevention Strategies

Preventing arthritis begins with proactive lifestyle choices tailored to Indian contexts. Maintaining an optimal weight through balanced nutrition reduces joint stress, incorporate anti-inflammatory foods like ginger, garlic, and turmeric, staples in Indian cuisine. Regular physical activity, such as yoga or brisk walking, strengthens muscles around joints and improves flexibility without overstraining them.

Avoid excessive repetitive motions; for instance, alternate between sitting and standing during work or use supportive cushions for squatting. Hydration is crucial, as adequate water intake lubricates joints. Quitting smoking and limiting alcohol, as recommended, can mitigate risks. Early screening for comorbidities like diabetes, often co-occurring in India, allows timely intervention. 

Lifestyle Habits That Help Protect Your Joints

Exercise, the Smart Way – Gentle, targeted movements, like quadriceps strengthening and low-impact activities such as walking, swimming, or cycling, support joint strength and relieve pain. Avoiding high-impact exercises such as running, deep squats, or jumping can help reduce strain and inflammation. 

Maintain a Healthy Weight – Excess weight increases pressure on joints, especially knees and hips, accelerating wear and amplifying pain. Even modest weight loss makes a real difference, easing mechanical stress and slowing arthritis progression.  

Anti-Inflammatory Diet for Joint Wellness – Food can be medicine. An Indian-style anti-inflammatory diet rich in leafy greens, berries, turmeric, ginger, nuts, seeds, and omega-3-rich fatty fish helps reduce inflammation and supports joint health. Maintaining a balanced vegetarian plan focused on whole foods can also help manage symptoms effectively 

Conclusion: Take Control Before Arthritis Does

Arthritis might be common, but it does not have to define your life. By embracing wellness habits, from mindful movement and weight management to healing diets and early action, you hold the power to preserve your joints. The path forward is twofold: nurture your body with consistency, and act at the earliest sign of discomfort. Wisdom and prevention today can transform tomorrow’s mobility, and let living stay free of joint pain.

16, Sep 2025
PerformAce Unveils Tools to Drive Precision, Scale, and Safety in Advertising

16 Sept 2025, New Delhi – PerformAce, an innovator in advertising technology and brand engagement, has today announced the addition of five new solutions to its AdTech suite- NativeHub, AudienceX, VisionTV, InSightX, and ConnectX. These solutions make it easy for brands to execute smarter, safer, and more scalable campaigns in both digital and experiential environments.

5new tools (1)

“With this expanded suite, PerformAce is bringing precision, scale, and creativity under one roof-helping brands engage audiences seamlessly across touchpoints, while ensuring campaigns remain effective and future-ready,” said Saurabh Gaur, CEO PerformAce.

NativeHub
NativeHub allows advertisers to run native-style ads across a wide network of websites and apps by aggregating capabilities from multiple SSPs into one streamlined platform. Simply put, it’s one tool to run native ads automatically across channels; without managing them one by one.

AudienceX
AudienceX offers precise, privacy-first targeting by using curated audience data powered by behavioral and interest-based signals, instead of personally identifiable information. It helps advertisers reach the right people, at the right time, without relying on sensitive personal data.

VisionTV
VisionTV takes advertising to the Connected TV (CTV) ecosystem with AI-powered segmentation, brand safety, and scale.

Key features include:
• Unique Reach Planning: Keep track of reach across premium CTV inventory
• Discrete Frequency Capping: Minimize ad fatigue and spend
• Household Sync: Augment brand storytelling across CTV and mobile
• Prime Time Scheduling: Maximize retention and brand effectiveness during prime time periods 

InSightX
InSightX is a sophisticated audience planning tool that enables marketers to blend behavioral, geo, and psycho demographics to gain an understanding of who an audience is, where they are and what they care about… enabling marketers to be smarter and more contextually relevant in their campaigns 

ConnectX
ConnectX represents PerformAce’s entry into physidigital experiential marketing – physical activation and measurable digital participation.

Through ConnectX brands can:
• Conduct high-impact on-ground activations with measurable outcomes
• Develop scalable IPs in entertainment, sports, lifestyle (eg, Indian Sneaker Festival, Indian Furr Festival)
• Engage communities at scale through cultural festivals, society events and purpose driven initiatives.