16, Sep 2025
PerformAce Unveils Tools to Drive Precision, Scale, and Safety in Advertising
16 Sept 2025, New Delhi – PerformAce, an innovator in advertising technology and brand engagement, has today announced the addition of five new solutions to its AdTech suite- NativeHub, AudienceX, VisionTV, InSightX, and ConnectX. These solutions make it easy for brands to execute smarter, safer, and more scalable campaigns in both digital and experiential environments.
“With this expanded suite, PerformAce is bringing precision, scale, and creativity under one roof-helping brands engage audiences seamlessly across touchpoints, while ensuring campaigns remain effective and future-ready,” said Saurabh Gaur, CEO PerformAce.
NativeHub
NativeHub allows advertisers to run native-style ads across a wide network of websites and apps by aggregating capabilities from multiple SSPs into one streamlined platform. Simply put, it’s one tool to run native ads automatically across channels; without managing them one by one.
AudienceX
AudienceX offers precise, privacy-first targeting by using curated audience data powered by behavioral and interest-based signals, instead of personally identifiable information. It helps advertisers reach the right people, at the right time, without relying on sensitive personal data.
VisionTV
VisionTV takes advertising to the Connected TV (CTV) ecosystem with AI-powered segmentation, brand safety, and scale.
Key features include:
• Unique Reach Planning: Keep track of reach across premium CTV inventory
• Discrete Frequency Capping: Minimize ad fatigue and spend
• Household Sync: Augment brand storytelling across CTV and mobile
• Prime Time Scheduling: Maximize retention and brand effectiveness during prime time periods
InSightX
InSightX is a sophisticated audience planning tool that enables marketers to blend behavioral, geo, and psycho demographics to gain an understanding of who an audience is, where they are and what they care about… enabling marketers to be smarter and more contextually relevant in their campaigns
ConnectX
ConnectX represents PerformAce’s entry into physidigital experiential marketing – physical activation and measurable digital participation.
Through ConnectX brands can:
• Conduct high-impact on-ground activations with measurable outcomes
• Develop scalable IPs in entertainment, sports, lifestyle (eg, Indian Sneaker Festival, Indian Furr Festival)
• Engage communities at scale through cultural festivals, society events and purpose driven initiatives.
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- By Neel Achary
16, Sep 2025
Capture the Full Picture with the Widest Canon Cine-Servo Lens
New Delhi 16 September 2025 – Canon announced the expansion of its cinema lens range with the launch of its widest-ever Cine-Servo lens. With its ultra-wide 11mm focal length and expansive 100-degree angle of view, the Canon CN5X11 IAS T R1/P1 is a flexible choice for confined studio setups and dynamic live events, where framing both the subject and setting is essential. Available in either RF or PL mount, the new lens features the latest e-Xs V Digital Drive Unit for superior control and functionality.
At approximately 3kg, the CN5X11 IAS T R1/P1 is the most lightweight lens in Canon’s Cine-Servo lineup – ideal for gimbals, cranes, robotics and wire cams. Camera operators shooting shoulder-mounted will also appreciate its reduced weight.
Thanks to its removable servo unit, the CN5X11 IAS T R1/P1 can be easily configured for live sports and events or cinema. It is the second Cine-Servo lens to be equipped with Canon’s next-generation e-Xs V Digital Drive Unit, which offers more precise and ergonomic servo control, a more responsive iris and USB-C connectivity.
The CN5X11 IAS T R1/P1 is available in RF or PL mount, further enhancing its versatility. In PL mount, the lens supports Cooke /i Technology™ and ZEISS eXtended Data™ for real-time output of metadata, while the RF mount variant brings additional capabilities – including Dual Pixel CMOS AF support for fast and smooth autofocus, plus advanced lens correction data.
Key features of the CN5X11 IAS T R1/P1:
- Widest Canon Cine-Servo lens, with an 11-55 mm focal length and 100-degree angle of view
- Super 35mm lens with Full Frame support (via built-in 1.5x extender)
- Approx. 3kg in weight, providing comfortable on-the-shoulder shooting and extensive rigging flexibility
- Premium 8K HDR optical quality with 11-blade iris
- Removable, latest generation e-Xs V digital drive unit, featuring a high resolution 16-bit absolute value encoder with advanced servo control, focus breathing correction and improved ergonomics
- RF or PL mount communication with real-time metadata output, supporting virtual production systems and VFX workflows; RF mount also supports lens distortion correction and Canon’s advanced Dual Pixel CMOS AF system
- Versatile design for diverse broadcast and cinematic production
16, Sep 2025
Reaviva Appoints Dr. Sunita Banerji as Aesthetic & Lifestyle Medicine Specialist
Mumbai, 16 September 2025 — Reaviva Holistic Health, Mumbai’s first truly holistic, science-backed wellness destination, today announced the appointment of Dr. Sunita Banerji, an anti-aging, lifestyle, hormone and aesthetics practitioner. With over three decades of experience in family medicine, aesthetics, and anti-aging therapies, Dr. Banerji’s addition marks a significant step in Reaviva’s mission to redefine wellness through integrative, evidence-based care.
Dr. Banerji brings with her an illustrious career that spans family medicine practice in Mumbai since 1989, advanced training in aesthetics in London, and global recognition as a speaker at international anti-aging conferences across Bangkok, Malaysia, Dubai, and India. She is also the founder of Healthesthetics, a clinic dedicated to lifestyle, beauty, health, and aging. Her expertise includes anti-aging medicine, bioidentical hormone replacement therapy (BHRT), nutrition, and obesity management—areas that resonate deeply with Reaviva’s holistic approach.
India’s wellness landscape is at a critical inflection point. A 2025 FICCI-PwC wellness industry outlook estimates the Indian wellness market at over USD 20 billion, with preventive healthcare and holistic medicine segments growing at 15–20% CAGR. At the same time, demand for women’s health and hormone therapies has surged, with studies showing that nearly 80% of Indian women experience untreated symptoms of hormonal imbalance during peri-menopause and menopause (ICMR, 2024). By strengthening its expertise in this critical domain, Reaviva is addressing a significant gap in urban India’s healthcare and lifestyle space.
“At Reaviva, our vision has always been to integrate clinical precision with holistic wellness, creating a 360° ecosystem of care,” said Shalini Shivdasani, Founder & CEO, Reaviva. “Dr. Banerji’s expertise in aesthetics, anti-aging, and hormonal health perfectly complements our mission. Her appointment strengthens our ability to empower women and men alike with personalized, science-driven solutions for longevity, vitality, and overall well-being.”
Dr. Banerji expressed her excitement on joining Reaviva: “For over three decades, I have witnessed the growing need for integrated care that bridges aesthetics, wellness, and medical science. Reaviva embodies this philosophy by creating a luxury wellness space that is both cutting-edge and compassionate. I am thrilled to bring my experience in anti-aging and hormone medicine to this platform, helping clients not just look younger but truly feel healthier and more vibrant at every stage of life.”
Spread across 5,000+ sq. ft. in the heart of Mumbai, Reaviva combines clinical aesthetics, advanced nutrition, personalized fitness, functional medicine, genetic testing, and mind-body therapies to deliver holistic results for its clientele, which includes HNIs, celebrities, and wellness-focused individuals. In just its first year, Reaviva has treated 750+ unique clients with a 70% retention rate, becoming one of Mumbai’s most trusted wellness destinations.
The appointment of Dr. Banerji underscores Reaviva’s commitment to sustainability, innovation, and personalized care a philosophy that resonates with India’s rapidly evolving consumer expectations around health and well-being.
16, Sep 2025
Spectrum@Metro Mall Hosts Energetic Zumba and Dance Sessions with Enthusiastic Participation
Noida, 16th September 2025: Spectrum@Metro Mall came alive with energy and excitement, as it hosted a lively Zumba Dance Workshop in association with Trikaal Art Studio. The free-for-all session drew enthusiastic participation from visitors of all age groups, who gathered to enjoy an evening filled with music, movement, and fun.
Certified Zumba instructors Nisha Chauhan and Shwet led the session, captivating the crowd with high-energy beats and easy-to-follow routines. In addition to the Zumba segment, a dynamic dance session was also conducted, giving participants the opportunity to explore different dance styles and express themselves freely. Both sessions turned the evening into an unforgettable celebration of rhythm and fitness.
The initiative was part of Spectrum@Metro’s ongoing efforts to promote health and wellness in an engaging and inclusive manner. By combining dance and fitness, the mall aims to inspire visitors to stay active while enjoying a vibrant social experience that goes beyond traditional workouts.
Ajendra Singh, VP, Sales and Marketing, Spectrum@Metro, shared, “The response to our Zumba Dance Workshop has been truly overwhelming. Spectrum@Metro has always strived to offer more than just shopping—it is a lifestyle destination where our community can come together to celebrate fitness, culture, and joy. We look forward to bringing more such exciting experiences for our visitors.”
16, Sep 2025
Aster Medcity Performs Kerala’s First Robotic-Assisted Cardiac Bypass, Ushering in New Era of Cardiac Care
Bangalore, September 15, 2025: Aster Medcity, one of the best multispecialty hospitals in the country, trusted for its clinical expertise and use of cutting-edge technology, has successfully performed the state’s first-ever robotic-assisted Coronary Artery Bypass Grafting (CABG) surgery, marking a significant advancement in cardiac surgical care. This pioneering procedure was performed on a 42-year-old woman, Ms. Nisha Purushothaman. The patient, hailing from Guruvayur, Thrissur Dist. experienced a rapid recovery and was discharged just four days after the surgery.
Ms. Purushothaman, who was diagnosed with severe triple vessel disease, consulted doctors at Aster Medcity after conventional angioplasty was deemed not a viable option. Fearing a traditional open-heart surgery, which involves a large incision and longer recovery time, the surgical team recommended a robotic-assisted MIDCAB (Minimally Invasive Direct Coronary Artery Bypass) procedure, offering her a superior and safer alternative. While minimally invasive cardiac surgery (MICS) has been a significant advancement, robotic assistance takes it to the next level. The robotic system provides surgeons with enhanced precision, control, and visualization during complex operations.
Commenting on this, Mr. Ramesh Kumar, COO, Aster DM Healthcare, said, “At Aster, our mission has always been to bring the most advanced healthcare solutions closer to the people of India. The successful completion of Kerala’s first robotic-assisted cardiac bypass surgery is a proud milestone for us and a transformative step for cardiac care in the region. This breakthrough not only reflects the expertise and dedication of our medical teams but also our commitment to adopting cutting-edge technology that ensures better outcomes and faster recovery for patients. We believe such innovations will redefine the future of surgery, making complex procedures safer, less invasive, and more patient friendly.”
The surgical team from the Department of Cardiothoracic Surgery, under the leadership of Senior Consultant Dr. M.M. Yusuf, performed the complex procedure with precision. Other key members of the team included senior consultants, Dr. Manoj P. Nair and Dr. George Varghese Kurien, and Associate Consultants, Dr. Sabin Sam, and Dr. Jishnu Palliyani.
“Initially I was a little anxious and had some reservations, but when the doctors explained the entire process and how safe robotic-assisted procedure is, it gave me the confidence to go ahead,” said the patient, Ms. Nisha Purushothaman.
The surgical team at Aster Medcity followed the Enhanced Recovery After Surgery (ERAS) protocol, a patient-centered approach designed to help patients recover quickly from major surgery. The robotic-assisted procedure perfectly complemented this protocol by minimizing surgical stress on the body. Robotic-assisted surgery offers significant advantages for patients. It provides a more cosmetically pleasing result with much smaller incisions, which often leads to less visible scarring. It also contributes to a faster recovery, allowing patients to return to their normal daily activities much sooner. Additionally, this advanced technique reduces the risk of post-surgical complications and pain.
Dr. M. M Yusuf, Senior Consultant in Cardiothoracic Surgery who spearheaded the procedure said, “This is a major leap forward in cardiac surgery. The robotic system allows us to navigate complex anatomical areas with enhanced control and visualization, leading to superior surgical outcomes and reduced trauma for the patient.” said. Dr. George Varghese Kurien, Senior Consultant in Cardiothoracic Surgery, explained that the robotic arms can maneuver in tight spaces not easily accessible with conventional tools, leading to more accurate surgical steps and minimal blood loss.
Dr. Nalanda Jayadev, Chief Executive Officer, Aster Medcity, Dr. Shuhaib Kader, Chief Operating Officer, Aster Medcity, Dr. Dilip Paniker, Chief of Medical Services, Aster Medcity, Patient Nisha Purushothaman, Senior Consultants from cardiothoracic surgery Dr. M.M. Yusuf, Dr. Manoj P. Nair and Dr. George Varghese Kurien, Associate Consultants, Dr. Sabin Sam, and Dr. Jishnu Palliyani attended the press conference held at Aster Medcity, Kochi.
16, Sep 2025
TechnoSport Targets Eastern India for Growth; Opens Brand Outlets in Kolkata & Asansol
National, 16 September 2025: TechnoSport, India’s fastest growing activewear brand, has announced its strategic focus on Eastern India as the next engine of growth, with the launch of two Exclusive Brand Outlets (EBOs) in the region, at Mani Square Mall, Kolkata, and Sentrum Mall, Asansol.
The openings mark a decisive step in TechnoSport’s retail expansion journey, taking its EBO count to 21 stores nationwide. Backed by strong momentum, with EBO revenues doubling year-on-year and stores recording an 83% conversion rate on footfalls, the brand is on track to achieve its ₹600 crore revenue target for FY 2025-26.
The Kolkata launch was graced by Indian footballer Pritam Kotal, underscoring the brand’s deep association with sports and athletes. Spanning 1714 sq. ft., the Kolkata outlet delivers a modern, stylish retail experience and houses TechnoSport’s complete range of high-performance activewear designed specifically for Indian conditions. The launch was marked by a ribbon-cutting ceremony, followed by a lively Zumba session, creating an energetic and festive atmosphere.
Speaking on the launch, Puspen Maity, CEO, TechnoSport, said, “The timing of this launch couldn’t be better, as we step into the auspicious period of Durga Puja and the festive season. The East is a strategically important market for us, and customer insights have guided our plans to open more demand-led outlets in the region. We are cheerful and confident about replicating our success here. Our newly opened Kolkata outlet is designed to bring a fresh shopping experience that allows people to truly connect with the brand, explore our latest innovations, and experience the quality of products that support their active lifestyles. It will also serve as a vibrant hub for fitness enthusiasts, young consumers, and lifestyle-conscious customers in the city.”
Along with expansion, the brand is also creating jobs in the region and boosting the local economy. The decision to expand into East India also leverages the region’s abundant skilled workforce, reinforcing the company’s mission of creating both economic and social impact. Earlier, TechnoSport signed a landmark MoU with the Government of Odisha, announcing a ₹100 Cr investment in a state-of-the-art activewear manufacturing facility. This initiative is expected to generate employment for over 1,000 workers and will be part of a world-class industrial estate.
These outlets offer a sleek, contemporary retail experience and features TechnoSport’s full range of high-performance activewear engineered for Indian conditions. The collection showcases cutting-edge in-house fabric innovations like Cotflex, known for its 4-way stretch and memory function, Techno Dry for quick-drying performance, and Matpiq, which combines a soft hand feel with a subtle matte texture. Technologies such as TECHNOCOOL+, TechnoGuard for antimicrobial protection, and UPF 50+ sun protection further enhance comfort, hygiene, and durability, making each apparel ready for both intense workouts and everyday wear.
15, Sep 2025
EKA Mobility Showcases India’s Widest EV Portfolio at IEC GM 2025 – 4 Vehicles, 3 Segments, 1 Vision
New Delhi, 15th September 2025 – EKA Mobility, a leading electric vehicle and technology company, showcases the highest number of electric vehicles by any OEM in the country at the International Electric Convention & Green Mobility 2025 (IEC GM 2025) to be held from 15 to 19 September 2025 in New Delhi.
Under its theme “Sustainability with Profitability,” EKA presented its Born Electric Range across three distinct commercial mobility segments:
- EKA 55T – Heavy-duty electric truck with up to 43,000 kg payload and 200 km range
- EKA 12M – Premium 12-meter electric bus with 250+ km range and ADAS safety
- EKA 3W Cargo – Zero-emission 3-wheeler cargo with 200 km range and 750 kg payload
- EKA 6S – India’s first passenger 3-wheeler EV with a steering wheel and D+6 seating
This makes EKA the only OEM in India to display a 360° EV portfolio 3Ws, buses, and heavy-duty trucks at one platform.
Alongside its vehicles, EKA showcased EKA Connect, its AI-powered digital fleet management platform offering predictive diagnostics, modular battery architecture, and real-time efficiency tracking to lower TCO and maximize uptime.
EKA by the Numbers:
- 3,300+ confirmed orders across India & South Africa
- 2,000+ electric buses secured under the PM e-Bus Sewa Scheme
- Global expertise with strategic partners Mitsui (Japan) & VDL Groep (Netherlands)
Dr. Sudhir Mehta, Founder & Chairman, EKA Mobility, said: “EKA is the first and only OEM in India to showcase such a diverse EV portfolio—from 3-wheelers to heavy-duty trucks. Our focus is clear: making clean mobility both sustainable and profitable. Every product is designed, engineered, and manufactured in India, supporting Atmanirbhar Bharat while addressing global needs.”
EKA Mobility, aligned with the Government of India’s vision for Atmanirbhar Bharat and Make in India, designs and manufactures its complete range of vehicles in-house in India, powered by indigenous software and engineering capabilities- driving true self-reliance in mobility. At the core of this transformation is a 500+ strong R&D team, with a majority of women employees, whose dedication and passion are shaping the future of sustainable mobility in India.
With its largest-ever showcase, proven deployments, and robust order book, EKA Mobility is firmly positioned at the forefront of India’s transition to clean, cost-efficient, and globally benchmarked mobility solutions.
15, Sep 2025
Avaada Commissions 11 Solar Plants in Yavatmal Under MSKVY 2.0
Avaada Group rolls out 11 solar plants in Yavatmal district under MSKVY 2.0; empowers farmers with reliable & green energy
Mumbai, September 15, 2025: Avaada Group, a diversified energy conglomerate, has marked the beginning of a new era in its quest to redefine sustainable innovation with the commencement of 11 solar power projects in Yavatmal district of Maharashtra. The projects, which come under the purview of Mukhyamantri Saur Krushi Vahini Yojana (MSKVY), will enable the company to bring reliable, green energy directly to the fields.
The projects inaugurated include a 4 MW plant in Kinhi village, 3 MW in Baldi, another 3 MW in Dongarkharda, 2 MW in Bansi, 2 MW in Patan, 5 MW in Mhasola, 2 MW in Galwa, 4 MW in Pathrad, 4 MW in Parjana, 3 MW at Sawargaon, and 3 MW at Sarfali. A total of around 14,893 farmers will benefit from these solar projects for their agriculture activities across nearly167 villages.
This initiative echoes the themes from the evocative documentary Sun to Soil | Avaada’s Story of Light, Land & Lives, which vividly brings to life the transformation powered by solar energy in rural Maharashtra.
Mr. Vineet Mittal, Chairman of Avaada Group, said: “We are honoured to partner with the Government of Maharashtra in this transformative journey. The Mukhyamantri Saur Krushi Vahini Yojana 2.0 is a model for how clean energy can directly uplift rural communities. This project is a testimony to Hon’ble CM’s visionary leadership, bringing reliable solar power to farmers and contributing to both rural development and India’s green energy mission.”
As a part of the expanded vision to provide sustainable agriculture in Maharashtra, Avaada Group is executing over 1,132 MW of solar power projects across key districts including Nashik, Pune, Sangli, Yavatmal, Ahmednagar, and Beed. These deployments illustrate the depth of Avaada’s commitment to MSKVY 2.0 and rural energy transformation.
Building on the original scheme launched in 2017, the upgraded MSKVY 2.0 aims to solarise 30% of agricultural feeders by undertaking 7,000 MW of decentralised solar projects (0.5–25 MW) strategically located near high-agriculture-load substations.
The MSKVY 2.0 scheme boasts of several benefits not just to farmers but for overall economy and rural administration besides benefitting the environment.
Benefits to Farmers:
The scheme ensures reliable, uninterrupted electricity supply to farmers during the day for irrigation pumps thereby eliminating the need for night-time irrigation, which is inconvenient and often unreliable due to load shedding. The switch to solar energy significantly reduces their electricity bills and fuel & maintenance costs from small local diesel generators leading to lower operational expenses thereby increasing their overall financial stability.
Consistent daytime power enables efficient irrigation and the use of modern farming tools, which in turn help farmers with better crop planning leading to higher yields. Moreover, farmers can earn an additional income by leasing their barren land for the installation of solar project. By eliminating night-time irrigation, the scheme reduces the physical hardship and safety hazards farmers face, such as accidents or encounters with wildlife.
Benefits to Economy & Administration:
The shift to solar power for agriculture helps reduce the subsidy burden on distribution companies (DISCOMs) and the state government. It also reduces the burden on DISCOMs by providing cheaper solar power during day time which helps in balancing peak demand, lowering procurement costs and reducing reliance on costly power purchases from conventional sources translating into better financial sustainability for the utilities and more affordable electricity for consumers.
Decentralised solar projects installed near agricultural substations minimise the energy lost during transmission over long distances besides stimulating the local economy.
Benefits for the Environment:
By replacing conventional fossil fuel-based power sources with solar energy, the program is expected to reduce Maharashtra’s carbon footprint and help meet climate goals. Farmers benefit indirectly as the shift to solar energy promotes clean energy, reduces pollution and supports long-term environmental sustainability, which is crucial for agriculture. The scheme also encourages more efficient water and energy use among farmers
15, Sep 2025
Global Saraswati Sanman 2025 Successfully Concludes in Ahmedabad
Ahmedabad, 15th September 2025: The First-Ever Global Saraswati Sanman 2025, organized by Shree Lohana Mahaparishad, concluded with resounding success at the AUDA Auditorium, Karnavati Club Road, Shela, Ahmedabad. The full-day event witnessed an overwhelming participation of students, professionals, educators, and dignitaries, making it a landmark celebration of academic excellence within the Lohana community.
A Gathering of Eminent Guests
The event was inaugurated by the Hon’ble Minister of Education & Tribal Development, Government of Gujarat Dr. Kuberbhai Dindor & Pujya Dr. Gyanvatsal Swami, Spiritual Leader, BAPS Swaminarayan Mandir, as Chief Guest. The grand ceremony was further enriched by the august presence of Dr. Harshad Patel, Hon’ble MLA, Sabarmati, Ahmedabad
Honoring 192 Achievers Across Diverse Fields
In its maiden edition, the Global Saraswati Sanman recognized:
– 178 outstanding students excelling in board examinations, university gold medals, Ph.D., professional degrees, and civil services
– 10 exemplary teachers who have dedicated their careers to nurturing young minds
– 4 leading Lohana-run institutions (including two universities and two schools) for their contribution to education
The awardees represented multiple states including Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Odisha, and West Bengal, truly making it a national celebration of Lohana talent and dedication to knowledge.
Sponsored & Supported By
The initiative was made possible with the generous support of:
• Khimji Bhagwandas Charity Trust
• Shri Pramodbhai Karia Family and Ravin Group of Companies
• Shri Bimalbhai & Shri Baijubhai Kantaria Family (Elgon Kenya Group)
Supported by:
• Smt. Smitaben & Shri Janakbhai Thacker
Purpose and Impact
The event highlighted the timeless values of knowledge, service, and dedication, aiming to inspire the next generation of learners while strengthening the academic spirit of the community.
Speaking on the occasion, Shri Satish Vithlani, President & Managing Trustee of Shree Lohana Mahaparishad, said:
“The Global Saraswati Sanman 2025 marks a new chapter in our mission to recognize and encourage academic brilliance. Our community’s strength lies in education, and this event is a tribute to every achiever who makes us proud.”
Organized with Visionary Leadership
The event was successfully executed under the guidance of:
– Shri Satish Vithlani, President & Managing Trustee, Shree Lohana Mahaparishad
– Dr. Nirav Thakkar, Chairman, Education Committee
15, Sep 2025
After making waves with “Okay,” Ishan steps up with the anthemic “2 Thangz
National, 15th September, 2025: No filters. No fronts. Just raw confidence. Canadian-based singer-songwriter Ishan is back with a new fire drop, 2 Thangz, and it’s a flex anthem like no other. Cutting through ego, silencing self-doubt, the track puts honour and loyalty in the spotlight, making a bold and powerful statement. 2 Thangz is for everyone who believes in living life with pride, purpose, and an unshakable sense of self.
Packed with irresistible energy, addictive beats, and razor-sharp lyricism, 2 Thangz hits the sweet spot between soul and swagger. It reflects on today’s material driven world while celebrating the strength of unwavering loyalty and real friendships. This track belongs on your late-night playlists and speaks to anyone who’s chasing that unapologetic confidence boost.
Speaking about the track, Ishan shared, “2 Thangz is very personal to me. As an artist, it’s important to own your truth, stay true to your art, and strike that balance between pride and humility. Never losing sight of loyalty and real friendships is what will keep you grounded, and that’s what this track is all about. I hope the listeners connect with it and find the balance they are looking for.”
Ever since making waves with his debut track Okay alongside the hitmaker The Kidd, Ishan has been carving his own lane and proving why he’s one of the most exciting new voices in the Punjabi music scene. Known for his melodic flow, versatility, and lyrics that strike straight to the heart, he moves effortlessly between hard-hitting hip-hop and soulful ballads. With every release, Ishan continues to refine his sound while staying true to his signature style. 2 Thangz is another step in his evolution, setting the tone for a way of life, a strong mindset, and a reminder that loyalty and respect will always be the real flex.
