8, Oct 2026
TVS MOTOR COMPANY TAKES ITS GLOBAL MOTORCYCLE JOURNEY TO EUROPE WITH TRIC DEBUT AT MISANO

 Chandigarh, October 8, 2026:TVS Motor Company (TVSM), the world’s third-largest two-wheeler manufacturer and a global leader in three-wheeler manufacturing, strengthened its global motorcycle ambition with the European debut of 2026 TVS Racing International Championship (TRIC) at the iconic Misano World Circuit in Misano Adriatico, Italy. Held from October 2-4, 2026, the Italy round marked a significant new chapter in TVS Motor’s International journey, bringing its racing heritage, engineering capabilities and performance-led philosophy to one of the world’s established motorcycle ecosystems.

The Italy round featured 14 fastest racers representing 12 nationalities across 4 continents, competing on the TRIC race-spec TVS Apache RR 310. The European debut of TRIC marks another significant step in this journey, reflecting the growing importance of Europe in TVS Motor’s global expansion. With a growing presence across 90+ international markets, TVS Motor Company is strengthening its position as a global motorcycle brand by steadily expanding its product innovation, premiumisation, advanced engineering and global expertise.

TRIC has progressively evolved and held across key international markets including Malaysia, Thailand, Japan and Indonesia, spanning 4 countries and 5 rounds. With the addition of Italy, TRIC now extends its racing footprint into Europe, bringing together global racing talent on a common platform. The championship provided the riders an opportunity to compete against diverse international racers, challenging their skills and showcasing their racing capabilities.

Speaking at the occasion, Mr. Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “The European debut of the TVS Racing International Championship is a defining milestone in our global racing journey. What began in 2022 as an Asia-focused championship with riders from nine countries has now evolved into a truly global platform with riders from 16 countries. Taking an Indian-origin championship to Europe reflects the strength of our racing pedigree, engineering and our ambition to compete on the world stage. This is ‘Track to Road’ in action taking our racing expertise from India to the world.”

 

Mr. Ron Hogg, Promotions Director of Two Wheels Motor Racing (TWMR),said, “The expansion of TRIC into Europe marks an exciting development for the championship and reflects the growing international role of the platform. It brings together racers from diverse nationalities, creating a strong competitive environment for riders to challenge themselves against different racing styles, techniques and approaches to championships. This platform gives the racers an opportunity to push their limits, learn from their competition and elevate their performance on an international stage. Our partnership with TVS Racing has always been driven by the ambition to create meaningful racing experiences for riders while taking the championship to new territories and continuously raising the level of competition. We are sure the experience the riders and the team members gathered here in Misano World Circuit will be invaluable for their future also for FIM Asia Road Racing Championship.”

Mr. Simone Folgori, Sporting Director of the Federazione Motociclistica Italiana (FMI), said, “We are pleased to welcome the TVS Racing International Championship to Italy and to see an Indian-origin racing championship make its European debut at Misano. Italy has a strong connection with motorcycle racing, and hosting an international field of racers adds an exciting international dimension to the event. We are delighted to see Misano host this new section for TRIC, allowing participants to compete in a new and highly competitive ecosystem. We look forward to witnessing the energy and competitiveness that this international circuit will bring to the event.”

The globalisation of TVS Racing is part of the broader international growth of TVS Motor’s two-wheeler portfolio. As TVS Racing extends TRIC into new markets, this international growth is mirrored by the expanding footprint of the TVS Apache series, which has surpassed 7 million customers worldwide. Further strengthening this ecosystem is the TVS Apache Owners Group (AOG), a community of more than 500,000 members united by their passion for performance, adventure and camaraderie. The Italy round builds on this momentum, bringing TVS Motor Company’s racing heritage to one of Europe’s most established motorsport regions.

TRIC Race-Optimized TVS Apache RR 310

In 2023, the race-spec TVS Apache RR 310 set a top-speed record of 215.9 kmph and a lap record of 1:49:74 at Thailand’s Chang International Circuit. In 2024, it raised the bar further, achieving a top speed of 216 kmph and setting a new lap record of 1:48:44 at the same circuit, along with a lap time of 2:20:80 at Malaysia’s Sepang International Circuit. The race-spec bike features enhanced aero package, increased power, and refined riding dynamics, bringing its latest performance, technology and design enhancements to riders and strengthening the experience that has defined the brand for more than 20 years.

 

8, Oct 2026
Tetris debuts in North American cars at NY Comic Con 2026 with VW, AirConsole

 Tetris® makes its North American in-car debut at New York Comic Con with AirConsole and Volkswagen

  • New York Comic Con visitors can step inside the new 2027 Volkswagen Atlas and experience AirConsole in-car gaming firsthand at the Pop Insider booth, number 1935
  • Fans can play multiplayer Tetris® on the vehicle’s infotainment display, using their smartphones as controllers
  • The all-new 2027 Atlas becomes part of the game as its ambient lighting reacts to Tetris gameplay in real time
  • The activation runs October 8–11 at the Javits Center, giving more than 250,000 expected NYCC visitors the opportunity to experience AirConsole

New York, US – October 8, 2026; AirConsole, the in-car gaming platform by N-Dream, is teaming up with Volkswagen of America and The Tetris Company to showcase their new collaboration at New York Comic Con 2026. At the center of the activation is the all-new 2027 Volkswagen Atlas hosting a Tetris® experience, built around AirConsole’s signature light integration. Giving fans a hands-on look at how AirConsole transforms everyday drives into shared gaming experiences.

“Bringing AirConsole and Tetris to the new Volkswagen Atlas at the New York Comic Con is a perfect match.” said Anthony Cliquot, CEO of N-Dream, the company behind AirConsole. “The event brings together exactly the kind of fans who will love what AirConsole does. It’s a place where people come to celebrate the stories and games that shaped them, while always looking forward to what’s next. Having a timeless and globally recognized title like Tetris here makes it the perfect setting to showcase how we’re bringing entertainment to the car—an environment where people are spending more and more of their time.”

“New York Comic Con brings together communities built around shared passions and experiences,” said Rachael Zaluzec, Chief Marketing Officer, Volkswagen of America. “That makes it the perfect place to showcase how AirConsole can help turn time spent in a vehicle into something social, engaging, and fun. We’re excited to give fans a chance to experience Tetris in the Atlas and see firsthand how Volkswagen is creating new ways for people to connect.”

The showcase builds on AirConsole’s recent expansion with Volkswagen, which introduced AirConsole in-vehicle gaming to select model year 2027 Volkswagen vehicles in the U.S. — including the Atlas, Atlas Cross Sport, Tiguan, Golf GTI, Golf R, and ID. Buzz — making Volkswagen the first volume automotive brand in the U.S. to offer the platform.

TETRIS MULTIPLAYER AND IMMERSIVE

With Tetris, one of the most recognizable video games of all time comes to the car. Players can enjoy the timeless puzzle gameplay across multiple modes with up to 4 players and experience the action with immersive vehicle integration when parked.

Game features include:

  • Sprint – Race to clear 40 lines as quickly as possible, either solo or against other players, and compete for the best time.
  • Marathon – Enjoy the classic Tetris experience and chase the highest score, now available for both solo and multiplayer play.
  • Battle – Go head-to-head with other players, clearing lines to put pressure on your opponents and gain the upper hand.
  • Online Battle – Compete against other Tetris car players from around the world or create a private room to battle your friends.
  • Immersive ambient lighting – As players clear lines, the vehicle’s ambient lighting responds in real time — syncing to the color of the cleared line for an arcade-like experience that extends beyond the infotainment screen and into the cabin itself.

“Tetris is one of the most recognized and iconic video game brands in the world, and this is the latest step in how it keeps evolving alongside new players and new technology,” said Maya Rogers, CEO of The Tetris Company. “Bringing Tetris into Volkswagen vehicles with AirConsole turns the Atlas into a multiplayer arcade for fans to enjoy. We can’t wait for fans at New York Comic Con to try it for themselves.”

HOW IT WORKS

AirConsole is included in Volkswagen’s In-Vehicle Premium plan, a connected services package enabled by an active myVW+ subscription. Three months of In-Vehicle Premium is included with the purchase of select new 2027 models. Here’s how new owners can start playing:

1. Make sure the vehicle has been enrolled in the myVW app and it has an active In-Vehicle Premium plan.

2. Once enrolled, the AirConsole app should be visible in the infotainment system’s app menu. To launch the app, tap the AirConsole icon. (vehicle must be parked, some models may require the parking brake to be engaged).

3. Users will then follow the on-screen prompts and scan QR code with their smartphone to connect it as a controller.

4. Once connected, they can use their smartphone to choose a game and start playing.

This intuitive experience makes AirConsole the easiest way to enjoy quick, social games inside the car—whether it’s with passengers, family, or solo during a charging break.

 

8, Oct 2026
Scality launches AI Inference Factory to bring enterprise AI on-premises

SAN FRANCISCO, October 8, 2026 – Scality, a global leader in data infrastructure software for AI storage at scale, today announced the availability of Scality AI Inference Factory, an open-code software stack for deploying and operating AI inference on enterprise-owned infrastructure. The solution gives enterprises, government agencies and neo-cloud providers a supported alternative to cloud-based AI services, without having to assemble, integrate and maintain the entire software stack themselves.

As AI moves from experimentation into production, organizations are looking for more predictable costs, greater control over model lifecycles and increased data sovereignty. For most organizations, the answer will be hybrid, with the most critical AI processes running on-premises. Running inference locally can address these requirements while keeping sensitive data within infrastructure that organizations own and operate.

Scality AI Inference Factory brings together validated open-weight models, a disaggregated inference-serving layer, a control plane for authentication, metering, routing and scheduling, and Scality AI Data Infrastructure (ADI), which uses policy-governed autonomous operations to manage massive datasets across the AI lifecycle. Scality validates, ships and maintains the integrated stack.

“With AI moving into mission-critical production environments, organizations need greater control over where inference runs, how their models are managed and what happens to their data,” said Jérôme Lecat, CEO at Scality. “For 15 years, Scality has built data infrastructure that thousands of customers around the globe rely on to operate 24/7. AI Inference Factory brings that experience to on-premises AI, giving organizations the reliability and sovereignty they need to run critical AI workloads on their own terms.”

Cloud AI challenges drive interest in on-premises inference 

Enterprises scaling AI in production are confronting challenges with the cloud-based inference model. With per-token pricing, the more useful an AI workflow becomes, the more it costs, producing bills that are difficult to forecast and impossible to cap. Model versions and quantization can change at the provider’s discretion, affecting the workflows built on them. Organizations with sensitive or regulated data face sovereignty concerns over where their prompts, documents and proprietary code are processed, under which jurisdiction, and who can restrict access to them.

Scality AI Inference Factory is designed for organizations that want to run critical AI workloads on infrastructure they control while retaining flexibility across models, hardware and software. The stack supports specialized chatbots, AI-assisted software development, agentic applications and other inference-intensive workloads.

Scality AI Inference Factory combines:

  • Validated open-weight models maintained as part of the supported stack;
  • Disaggregated inference serving that separates prefill from decode so each can scale independently;
  • A control plane that authenticates and meters requests, routes them to the appropriate GPUs holding the relevant context and schedules workloads against SLA targets; and
  • Scality ADI, which provides high-performance object storage for models, enterprise data and inference state.

Scality validates and maintains the complete stack as a supported solution, helping organizations keep pace with rapidly changing models, serving technologies and security requirements without having to integrate and maintain the individual components themselves.

“As AI adoption expands and AI agents become more prevalent, organizations are evaluating which IT environments are best suited to run inference. On-premises deployments are coming into focus for a variety of reasons, including cost optimization, data security and privacy, and regulatory requirements. IDC research shows that running inference on-premises is a credible option for a growing set of enterprise and public sector workloads, provided the infrastructure can hold and serve model state efficiently at scale. Scality is among the vendors addressing that requirement across the inference and storage layers.” — Nataliya Yezhkova, Vice President, Storage and Data Management, Enterprise Infrastructure, IDC

Scality ADI extends AI inference beyond GPU memory constraints

Scality ADI serves as the shared storage layer for AI Inference Factory, extending key-value (KV) cache beyond limited GPU high-bandwidth memory (HBM). This allows inference infrastructure to preserve and retrieve model context instead of requiring GPUs to recompute it, improving GPU utilization and reducing inference costs.

This is particularly important for reasoning models and agentic workloads, where KV cache can quickly exceed available GPU memory. Scality ADI provides a shared, multi-petabyte cache that GPUs read at latency the same order of magnitude as GPU memory, allowing them to retrieve existing context and remain focused on inference.

Scality testing demonstrated that ADI can reduce GPU consumption while maintaining the same level of performance:

  • 1.9-second load time for Gemma-3 27B, almost 10x faster than local NVMe, with the model streamed in parallel across the cluster over RDMA;
  • 166 ms warm time-to-first-token on a 14K-token context restore from ADI, only 83 ms behind HBM;
  • 14x faster KV cache retrieval than recomputation on a 14K-token context and up to 72x faster on a 439K-token context;
  • A KV cache more than 80x larger than a single GPU’s memory, keeping up to 1,000 concurrent sessions resumable without recomputation;
  • No measurable impact on token generation, as context is restored before the first token; and
  • 97% of network line rate for data transfer between GPUs and storage.

The architecture separates prefill from decode, with ADI acting as the shared cache between GPU pools. This allows available decode GPUs to access existing context without tying it to a specific GPU server. Separating prefill from decode has documented gains: DistServe (OSDI 2024) measured up to 7.4 times more requests served within the same latency targets. Adding a shared KV cache pool on top, Moonshot AI’s Mooncake reported 75 percent more requests on Kimi’s production traffic.

As Giorgio Regni, Scality CTO, puts it: “The KV cache on Scality ADI is fast enough to sit in the serving path. Restoring a context from ADI is the same order of magnitude as GPU memory, and 14 times faster than recomputing it, with the GPUs staying busy the whole time. Storage is no longer the reason to keep the KV cache inside the GPU server.”

Regni continues: “That opens the door to disaggregated serving. One pool of GPUs handles prefill, processing the prompt and writing the KV cache to ADI. A second pool handles decode, reading the cache back and generating tokens. With Scality ADI as the shared cache, any decode GPU can pick up any context, and there is essentially no size limit. Prefill no longer interrupts decode, and both pools run at full load.”

For a technical deep dive into the AI Inference Factory architecture and test results, visit Scality’s companion blog.

Open architecture provides flexibility across models, frameworks and hardware

Scality AI Inference Factory is designed to preserve customer choice across the AI infrastructure stack. It is compatible with open-source harnesses and agentic frameworks such as OpenCode, Hermes, Goose, LangGraph and Pydantic AI, and runs validated open-weight models such as Mistral, Gemma, gpt-oss, Qwen, Kimi, GLM, and DeepSeek. The software deploys on standard servers from Dell, HPE, Lenovo and Supermicro.

Every software component Scality ships is delivered as open code, enabling customers to inspect how inference state is stored and moved, and to submit contributions for Scality review. For organizations running sensitive, regulated or sovereign AI workloads, this provides transparency into the software handling their models and data rather than requiring them to rely on a closed external service. 

Scality ADI integrates with standard AI stacks and deploys at multi-petabyte scale on NVMe, with RDMA access to HDD for virtually unlimited KV cache capacity. A single namespace automatically tiers data across TLC, HDD and, optionally, tape, allowing organizations to align storage performance and economics with different stages of the AI data lifecycle.

Availability

Scality AI Inference Factory is available now as a software license or as a fully managed service. Scality is demonstrating the solution and its reference architecture at Scality Day on October 8 in Paris. To learn more, visit the Scality AI Inference Factory web page and detailed companion blog.

8, Oct 2026
CM Majhi Felicitates ‘Silver Gandhi’ Mohan Mohapatra for Nationwide Awareness Campaign

Bhubaneswar, Oct 8 (UDN): Odisha Chief Minister Mohan Charan Majhi felicitated Mohan Mohapatra, popularly known as ‘Silver Gandhi’, at an event held at the BJP state headquarters in Bhubaneswar on Wednesday.

CM Majhi Felicitates ‘Silver Gandhi’ Mohan Mohapatra for Nationwide Awareness Campaign

Mohapatra, who is associated with the Swachh Bharat Mission, was honoured for his nationwide padayatras aimed at spreading awareness about Prime Minister Narendra Modi’s initiatives and vision.

Felicitation Held During ‘Viksit Bharat @2047’ Exhibition

The felicitation was organised alongside the ‘Viksit Bharat @2047’ exhibition hosted by the Bharatiya Janata Party to mark 25 years of Narendra Modi’s public service.

The exhibition highlighted what organisers described as key milestones in Modi’s political journey and his contributions to governance and nation-building.

BJP State Co-in-charge Dr Swadesh Singh, Khordha MLA Prashant Jagdev and members of the Swachh Bharat Group associated with Silver Gandhi were present at the programme.

Organisers said the ‘Viksit Bharat @2047’ initiative represents a collective commitment towards achieving the country’s long-term development goals through the participation of citizens.

Silver Gandhi’s Nationwide Padyatra

Speaking about his campaign, Mohan Mohapatra said his nationwide walk has focused on promoting messages associated with initiatives such as Swachh Bharat, Ek Ped Maa Ke Naam and Har Ghar Tiranga.

He said he has dedicated his long-distance journey to Prime Minister Modi and described himself as one of his strong supporters.

Congratulating Modi on completing 25 years of public service, Mohapatra said the Prime Minister’s journey—from serving as Gujarat Chief Minister to becoming the country’s Prime Minister—reflected his commitment to public service and nation-building.

He also praised Modi’s leadership and efforts to enhance India’s standing globally.

8, Oct 2026
Odisha Bandh: Over 100 Detained as 32 Police Platoons Deployed in Bhubaneswar, Cuttack

Bhubaneswar, Oct 8 (UDN): More than 100 protesters were detained as the 12-hour Odisha bandh called by the INDIA bloc disrupted normal activities across the state on Thursday, prompting heightened security in the Twin City of Bhubaneswar and Cuttack.

Odisha Bandh: Over 100 Detained as 32 Police Platoons Deployed in Bhubaneswar, Cuttack

Bhubaneswar-Cuttack Police Commissioner S Debadatta Singh said 32 platoons of police personnel were deployed across the two cities to maintain law and order during the bandh.

Of the total force, 18 platoons were deployed in Bhubaneswar and 14 in Cuttack, while more than 200 police officers were stationed at key locations to monitor the situation.

Police Step Up Security

The Commissioner said strict action would be taken against anyone involved in violence or unlawful activities during the bandh.

Police personnel were deployed at important junctions and other sensitive locations, with particular focus on ensuring that emergency services and essential public movement were not affected.

Special arrangements were also made to facilitate the movement of patients and people requiring urgent medical assistance.

Security teams were deployed to keep train services and traffic on national highways moving, officials said.

Protesters Take to Streets

Congress and other INDIA bloc workers staged demonstrations and picketing at several locations from the morning.

Shops and commercial establishments were reportedly forced to shut at some places, while protesters also blocked roads and highways. In some areas, tyres were allegedly set ablaze during road blockades.

The bandh also affected bus services across Odisha, leaving passengers stranded at several locations and disrupting regular travel.

Opposition Lists Key Demands

The INDIA bloc has called the statewide bandh over several demands, including opposition to the MMDR Amendment Bill and a demand for the resignation of Chief Election Commissioner Gyanesh Kumar.

With police maintaining a heavy presence across Bhubaneswar and Cuttack, authorities said the focus remained on preventing violence while ensuring that emergency and essential services continued during the shutdown.

8, Oct 2026
India’s Wind Energy Sector Set for Strong Growth, Capacity Additions Seen Rising to 13.2 GW by FY31

New Delhi, Oct 8: India’s wind energy sector is poised for a strong expansion over the next five years, with annual capacity additions projected to reach around 8 GW in FY2026-27 and rise steadily to 13.2 GW by FY2030-31.

The expected acceleration reflects the country’s growing focus on renewable energy, rising electricity demand and efforts to build a more secure and sustainable power system. Wind power is increasingly emerging as a key complement to solar energy, helping India diversify its renewable-energy mix.

India’s wind industry has already entered a higher-growth phase. The country added a record 6.05 GW of wind capacity during FY2025-26, taking total installed wind capacity to more than 59 GW.

Wind Power Gains Strategic Importance

The growing pace of wind installations is significant for India’s energy transition. While solar power is largely dependent on daylight hours, wind generation can complement solar output by producing electricity at different times.

This makes wind-solar hybrid projects increasingly attractive and could help improve the reliability and utilisation of renewable power infrastructure.

India is targeting 100 GW of installed wind capacity by 2030, making sustained growth in annual installations important for achieving its long-term renewable-energy ambitions.

Strong Project Pipeline Supports Outlook

The sector has a sizeable pipeline of projects that could support the expected increase in capacity additions. More than 28 GW of wind projects were under implementation, providing a foundation for future growth.

Faster project execution, improved transmission availability and rising demand for clean electricity are expected to remain important drivers.

Policy support for renewable-energy procurement and continued investment in clean-power infrastructure are also creating a more favourable environment for wind developers and equipment manufacturers.

Growth Could Boost Manufacturing and Jobs

The expansion of wind power is expected to generate opportunities well beyond electricity generation.

Higher installations will increase demand for wind turbines, blades, towers, generators, gearboxes, electrical equipment and engineering services. Construction, transportation, project development and operations and maintenance activities are also likely to benefit.

India’s established domestic wind-manufacturing capabilities provide an additional advantage. As demand increases, strengthening local supply chains could support manufacturing investment, skilled employment and potentially greater export opportunities.

The wind sector could therefore become an important contributor to both India’s clean-energy transition and industrial growth.

Gujarat, Tamil Nadu and Karnataka Continue to Lead

Wind development remains concentrated in states with strong wind resources and established renewable-energy ecosystems.

Gujarat, Tamil Nadu and Karnataka continue to be among the country’s leading wind-power markets. Their experience in project development, grid connectivity and renewable-energy infrastructure provides a strong base for further expansion.

At the same time, the industry is exploring opportunities in other states and in emerging areas such as offshore wind, which could eventually provide another source of large-scale renewable electricity.

Transmission and Storage Key to Future Growth

The rapid expansion of renewable power also highlights the importance of transmission infrastructure.

Wind and solar projects are often located far from major electricity-consuming centres. Strengthening transmission networks will therefore be essential to move renewable electricity efficiently from generation sites to areas of high demand.

Energy storage will also become increasingly important as the share of variable renewable power rises. Battery storage and other technologies can help balance fluctuations in generation and provide electricity when renewable output is lower.

Wind Energy to Play a Bigger Role in India’s Future

The projected rise in annual wind additions from around 8 GW in FY2026-27 to 13.2 GW by FY2030-31 marks a significant opportunity for India’s renewable-energy industry.

Realising this potential will require continued investment, timely project approvals, adequate transmission capacity, access to finance and a reliable domestic supply chain.

The opportunity, however, goes beyond installing more turbines. A stronger wind industry can contribute to energy security, lower dependence on fossil fuels, industrial investment, employment and India’s long-term decarbonisation goals.

As India works towards a larger non-fossil-fuel power base, wind energy is expected to become an increasingly important part of the country’s electricity system.

The coming years could mark a decisive phase for India’s wind industry — turning rising renewable-energy demand into new investment, manufacturing activity and a stronger foundation for the country’s clean-energy future.

8, Oct 2026
IndiGo to Launch Daily Direct Bhubaneswar-Pune Flight From October 25

Bhubaneswar, Oct 8 (UDN): Air connectivity between Odisha’s capital and Maharashtra is set to get a boost with IndiGo preparing to launch a new daily non-stop flight between Bhubaneswar and Pune from October 25.

IndiGo to Launch Daily Direct Bhubaneswar-Pune Flight From October 25

 Representational Image 

The new service will operate from Biju Patnaik International Airport using an Airbus A320 aircraft, providing passengers with an additional direct travel option between the two cities.

Pune to Get Second Direct Flight

The launch of IndiGo’s service will give air travellers two direct flight options between Bhubaneswar and Pune.

The existing direct service on the route is operated by Air India Express, while the new IndiGo flight is expected to offer passengers another choice for travelling between Odisha and Maharashtra.

According to airport sources, the Pune service is currently the key addition in the winter flight schedule. Several domestic routes that were discontinued during the summer schedule are yet to resume.

Bhubaneswar Air Connectivity Expands

The new Pune connection will also expand IndiGo’s network from Bhubaneswar, with the airline set to connect the Odisha capital to 15 destinations.

Bhubaneswar’s overall air connectivity had declined during the summer schedule, with the number of destinations falling from around 30 to 19.

With services to Jharsuguda and Dubai having resumed, the airport now has connectivity to 21 destinations, including one international destination, according to airport sources.

The addition of the daily Pune flight is expected to further strengthen Bhubaneswar’s connectivity with major Indian cities and provide more options for passengers travelling for business, education and other purposes.

8, Oct 2026
Birla Opus Paints Celebrates the Family Bonds That Bring Us Home This Durga Pujo

Birla Opus Paints Celebrates the Family Bonds That Bring Us Home This Durga Pujo

Mumbai, 8th October 2026: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has unveiled its new Durga Pujo campaign. Inspired by the brand’s philosophy of Duniya Ko Rang Do, the film beautifully portrays how festive traditions foster a sense of belonging towards family and culture and thereby tie us back to our roots. 

The film revolves around a young girl visiting India after a long time, who is reluctant to join in her family’s Pujo celebrations. As the house comes alive with preparations, her family gently draws her into the festivities, encouraging her to create alpona, taste homemade nadu, play with her cousins and experience the traditions around her. What begins as an unfamiliar celebration gradually becomes one filled with laughter, connection and new memories, rediscovering the warmth of home and family, leaving her already looking forward to returning the following year.

Through her journey, the film captures how festivities and celebrations can turn unfamiliar faces into familiar ones and shared traditions into cherished memories. It reinforces Birla Opus Paints’ belief that while colours can transform spaces, it is the people and memories within them that truly make a house feel like home.

Inderpreet Singh, Head – Marketing, Birla Opus Paints, said, “Through this festive campaign, we wanted to capture how celebrations bring people closer and create a sense of belonging across generations. The film celebrates that emotion, reminding us that while homes may evolve over time, the memories, traditions, and relationships that colour them remain timeless.”

Sachin Kamble, Chief Creative Officer, Leo India, said, “Durga Pujo is an emotion, not just a festival, and deserves to be celebrated beyond familiar rituals and imagery. Through our film, we wanted to capture the beauty of passing on our roots through little gestures that make traditions their own. Because culture truly lives on when the next generation embraces it and carries it forward in their own way, with colour becoming a beautiful expression of that belonging.”

Conceptualised by Leo India, the campaign celebrates the emotional significance of Durga Pujo and the role of homes in bringing families together. The film will be available across digital and social media platforms.

Link of the video: Birla Opus Paints | Togetherness Is the True Colour of Pujo | Durga Pujo | Bengali

Client: Birla Opus Paints
Creative Agency: Leo India
Production House: SVF Entertainment Private Limited

8, Oct 2026
Babeijoda: Odisha’s Colourful Tribal Village That Turns Into an Open-Air Art Gallery

Mayurbhanj, Oct 8 (UDN): Tucked away in Bisoi block of Odisha’s Mayurbhanj district, Babeijoda offers a striking blend of tribal heritage, folk art and community-driven cleanliness.

Babeijoda: Odisha’s Colourful Tribal Village That Turns Into an Open-Air Art Gallery

 Representational Image 

At first glance, what catches the eye is the colourful artwork adorning the walls of houses along the village roads. Traditional patterns and vibrant designs transform ordinary mud houses into eye-catching canvases, giving Babeijoda the feel of an open-air art gallery.

Where Village Walls Tell Stories

The artwork is more than decoration for the residents. It reflects a strong connection with local traditions and the natural surroundings.

The community has also embraced cleanliness as a collective responsibility. Dustbins have been placed at several locations, while residents make efforts to keep roads and public spaces free of litter. Household toilets have further helped the village move away from open defecation.

Pata Parba Adds More Colour

Babeijoda becomes particularly vibrant during its annual Pata Parba, a traditional celebration that brings together art, culture and community participation.

Preparations begin weeks ahead of the festival. Women and young girls collect different shades of soil from nearby forests and river areas and process them into natural colours. These locally sourced colours are then used to create intricate designs on the mud walls of their homes.

The festival also showcases traditional dance. Men and women dressed in customary saris and dhotis participate in dance competitions, turning the celebration into an important occasion for preserving and passing on tribal cultural practices.

A Living Cultural Canvas

For Babeijoda’s residents, the painted walls and traditional performances represent much more than visual attractions. They are an expression of identity, heritage and community life.

The village’s distinctive combination of colourful homes, natural artwork, cleanliness and traditional celebrations is increasingly drawing visitors interested in Odisha’s rural and tribal culture.

Babeijoda thus stands out not simply as a picturesque village, but as a living cultural canvas where art and tradition remain part of everyday life.

8, Oct 2026
Puri Students Pay Emotional Tribute to Nana Patekar Through Sand Art

Bhubaneswar, Oct 8 (UDN): The passing of veteran actor Nana Patekar has evoked tributes from across Odisha, with students in Puri choosing an artistic medium to honour the celebrated actor’s contribution to Indian cinema.

Puri Students Pay Emotional Tribute to Nana Patekar Through Sand Art

Students of the Sudarsan Sand Art Institute in Puri created a special sand-art animation as a tribute to Nana Patekar, portraying his journey and lasting impact on audiences.

The artwork was created by students Rashmita Maharana, Sonali Aluk and Monalisa Maharana, who reportedly completed the tribute in around 15 minutes.

Sand Art Becomes a Tribute

Through the animation, the young artists sought to capture Nana Patekar’s memorable screen presence, powerful performances and contribution to Indian cinema.

The students described the artwork as a humble expression of their admiration for the actor and a way of remembering his work through Odisha’s distinctive sand-art tradition.

“Through this sand-art animation, we pay our heartfelt tribute to Nana Patekar Ji. His unforgettable performances and immense contribution to Indian cinema will always remain in the hearts of millions,” a student said.

Remembering a Celebrated Actor

Known for his versatility and intense performances, Nana Patekar carved out a distinctive place in Indian cinema through a career spanning several decades.

For the Puri students, the sand artwork became a symbolic farewell—using creativity and craftsmanship to celebrate the legacy of an actor whose performances touched generations of viewers.

“Nana Patekar Ji will always be remembered through his remarkable films, powerful performances and the unforgettable characters he brought to life,” another student said.

The tribute from Puri adds an artistic touch to the widespread expressions of grief and respect following the veteran actor’s demise.