Author: Neel Achary

Airtel Reaches 650 Million Customers, Solidifying Global Telco Standing

New Delhi, April 2: Bharti Airtel, the world’s second largest telecom operator by customer base and one of India’s leading telecommunications service providers, has achieved another milestone – crossing 650 million customers.

According to GSMA Intelligence, Bharti Airtel is ranked second globally by mobile customer base, with operations spread across India and Africa.

Commenting on this milestone, Gopal Vittal, Executive Vice Chairman, Bharti Airtel, said: “Achieving the milestone of 650 million customers to be the second largest operator globally is a great responsibility for us to serve our customers better every day.

This is why we invest in state-of-the-art technologies to not only provide connectivity but to also deliver a safe network.

Our purpose is clear: as we deepen and expand our presence, we will strive to raise the bar on innovation, reliability, and experience so that every customer interaction is an opportunity to earn trust and deliver value connection.”

Airtel’s rank as the second-largest telecom operator by mobile customer base underscores a sustained improvement in its global standing.

The company’s operations span India and Africa, supported by a growing portfolio of digital services and infrastructure capabilities across its markets of operation:

• India

• Serving over 368 million mobile customers, Airtel was the first to launch 5G Plus services, which now anchor a converged ecosystem including Xstream AirFiber (FWA) and an integrated IPTV service. Airtel now serves over 13 million homes with high-speed internet services and over 15 million through our Digital TV offering. This “customer-obsessed” innovation is supported by the world’s first network-based AI spam protection solution.
• Airtel Business offers mission-critical solutions to enterprise customers. These span across Airtel IQ, cybersecurity, SD-WAN, cloud, managed services, and IoT in addition to secure connectivity. These offerings are powered by an expansive network of over 400,000 route kms of subsea fiber and Nxtra’s green data centers, which sustainably support the nation’s rising AI and digital workloads.
• Furthering its digital services, Airtel has recently announced its foray into the NBFC (Non-Banking Financial Company) space, leveraging its data insights to offer personalized credit and financial products through the Airtel app.
• Airtel Africa
• With a base of over 179 million customers across 14 countries, Airtel Africa provides a vital digital lifeline through integrated mobile voice, high-speed data, and international roaming services. The core of its regional strategy is Airtel Money, a transformative mobile financial platform with over 52 million customers, which drives financial inclusion by providing banking and instant payments to millions of previously unbanked users across the continent.
• Global Space & Connectivity
• Beyond its regional hubs, Airtel is bridging the digital divide through strategic partnership with Eutelsat OneWeb and SpaceX, utilizing a constellation of Low Earth Orbit (LEO) satellites to deliver high-speed, low-latency broadband to the most remote maritime, aviation, and rural areas.

Duolingo English Test shows Gen Z how to turn passion into profession at Red Bull Moto Jam

New Delhi, Apr 02:  The Duolingo English Test (DET) partnered with Red Bull India’s Moto Jam, one of the country’s largest motorsport festivals, for a youth-first integrated campaign designed to engage Gen Z audiences, particularly STEM and engineering students aspiring to study abroad. Held in Greater Noida, Red Bull Moto Jam 2026 brought together around 10,000 fans and featured global motorsport talent, including F1’s only rookie for the 2026 season, Arvid Lindblad. For India’s rapidly growing Formula 1 fanbase, the event represented more than just motorsport, it was a cultural moment and DET positioned itself at the centre of it.

Tara Kapur, Marketing Head, Duolingo English Test said “Red Bull Moto Jam was a defining cultural moment for young India and we wanted DET to play a meaningful role in it. Young people today do not view career paths the way earlier generations did. They are increasingly looking to bring their passions and professions closer together. With India seeing one of the fastest-growing motorsports fandoms in the world, especially among Gen Z, we saw an opportunity to use this campaign to expand how they think about their future within the sport they love. Every element of the campaign was designed to connect with ambitious young Indians, particularly STEM aspirants towards a future abroad. The energy and enthusiasm we saw from students were incredible, and it reaffirmed that this is exactly the space DET should be in.”

The campaign was built on a simple cultural insight: whether it’s a racer pushing limits on the track or a student preparing to move countries, both journeys require determination, preparation and self-belief. This became the foundation of the campaign, positioning DET not just as a test provider but as a brand embedded in ambition and global aspirations. It also introduced students to career pathways in motorsport, highlighting relevant international courses and colleges for those looking to turn their passion into a profession.

From campus classrooms to pit lanes and creator collaborations

Conceptualised by Kulfi Collective, the campaign connected India’s massive base of engineering and STEM students with the world of global motorsport, showing how passion can translate into international careers and positioning the Duolingo English Test as the first step in that journey.

At the heart of the campaign was the nationwide ‘DETermined to Drive’ contest, which invited engineering students to submit their car modification idea in 100 words or less. Amplified through creator collaborations, the contest generated around 1000 entries from students across India, with winners being flown to New Delhi for an all-expenses-paid Red Bull Moto Jam experience, where they not only  an up-close look at the engineering and precision behind a racing car but got a once in a lifetime opportunity to meet Arvid in person.

DET’s iconic mascot Duo also became a central content engine for the campaign, attending Moto Jam as a creator, gaining garage access and interacting with Arvid Lindblad. One of the most talked-about moments included the Thiccshaw, a custom F1-inspired hybrid rickshaw, developed by the Wrap2Earn team, that blended motorsport culture with a local twist, generating significant social buzz and shareable content. Influencer collaborations with Mahir Malhotra and The Sidepod also amplified the campaign’s reach with niche, but highly targeted audiences. The campaign also extended to campuses through the “Pen to Pitlane” activation at IIT Delhi, where DET set up interactive booths connecting education, global opportunities and motorsport engineering. The campus activation included engagement zones, study abroad information and a Moto Jam ticket giveaway, helping bridge the gap between aspiration and access. 

Pourush Turel, Senior Account Director, Kulfi Collective said “Motorsports is fast becoming a strong cultural space for young India, especially among engineering and STEM students. Our focus was to translate that energy into something participative and tangible, while connecting students with real engineering and career pathways. We moved beyond a traditional campaign to create an experience that students could actively engage with from ideation through the contest to experiencing Moto Jam up close. Bringing that journey to life across creators, campus and on-ground at the event helped make the idea both immersive, relevant and positioned DET as a very natural first step in the journey from Indian campus to global education.”

Edmond Wong takes helm as the President of Orange Business Asia-Pacific from retiring predecessor Nick Lambert

“I wish to sincerely thank Nick for his guidance, support, and valuable advice to me from his time as the President of APAC until this transition period before his retirement. We share a special bond, and I hope to continue his work legacy and build on from his outstanding achievements,” said Edmond.

Driving the Future of Cleaning: Kärcher India Takes Center Stage at KPHA 2026

New Delhi, Apr 2: Kärcher India was a Sapphire Sponsor at the Kerala Professional Housekeepers Association (KPHA) convention held on 25th March. Kärcher further strengthened its foothold in the professional cleaning space by setting up a dedicated stall at the convention centre, showcasing its wide range of technologically advanced cleaning solutions such as scrubber dryers, vacuum cleaners, steam cleaners, sweepers, and high-pressure washers.

As part of the event, Varun Handa, Strategic Head of Kärcher India, was a featured speaker at the convention, where he addressed attendees on the topic of “Hospitality Solutions at Kärcher.” The session highlighted Kärcher’s approach to enabling efficient, scalable, and sustainable cleaning solutions tailored for the hospitality industry.

The discussion also covered Kärcher’s broader sustainability vision, including green energy adoption, reduction of CO₂ emissions, circular economy practices, and the development of sustainable products.

“As Kärcher, we believe the future of cleaning lies at the intersection of sustainability, innovation, and responsibility. Whether it is adopting green energy sources, reducing CO₂ emissions, or embracing the circular economy, our aim is to create a long-term impact. Through platforms like KPHA, we are able to demonstrate the value of structured cleaning methodologies like PDIR in enhancing hygiene standards and operational efficiency, especially within the hospitality segment,” said Varun Handa, Strategic Head, Kärcher India.

The session also emphasized the importance of hygiene and structured cleaning methodologies such as PDIR (Preventive, Daily, Intensive, Restorative), along with best practices for efficiency and maintenance.