30, Sep 2026
Peavey Commercial Audio sees strong interest in networked solutions at InfoComm India 2026

Peavey Commercial Audio sees strong interest in networked solutions at InfoComm India 2026

Exhibiting alongside distribution partner ProFX in Mumbai, Peavey Commercial Audio showcased its latest MediaMatrix SCION DSP platform and Crest Audio loudspeaker ranges, resulting in its most productive InfoComm India to date

 

 Mumbai, India – Sept 30 – Peavey Commercial Audio re-established its presence at InfoComm India 2026 this month, describing the event as its most productive to date, with strong interest in its latest professional audio portfolio, particularly its networked management capabilities, from the show’s 13,275 attendees.  

 According to forecasts, the India professional audio market is projected to grow from $1.9 billion to $3.4 billion by 2031, perfectly positioning Peavey to capitalise on new business opportunities and support growing demand across the Indian market.

 Exhibiting alongside Indian distribution partner ProFX at the Jio World Convention Centre, the company left the show with positive leads, ranging from hospitality to transport sectors.

 At the centre of the ProFX booth was the latest MediaMatrix SCION digital signal processing platform. Building on MediaMatrix’s history in networked audio, SCION offers a flexible foundation for designing and managing professional audio systems. It supports AES67 MediaMatrix sNET protocols, along with Dante, and combines modern processing capabilities with the backwards compatibility needed when upgrading established MediaMatrix installations.

 Conversations at the show reflected growing interest in how IP audio can simplify the management of systems across buildings, venues and larger estates. SCION’s modular architecture allows integrators to configure processing and management around the requirements of each project, from an individual site to a multi-site deployment.

Peavey Commercial Audio sees strong interest in networked solutions at InfoComm India 2026

 

 ProFX has been instrumental in developing Peavey Commercial Audio’s presence in India. Its local product knowledge, system design expertise and technical support have helped consultants, integrators and customers specify and deploy Peavey technologies across the region. The partners’ joint presence at InfoComm India gave visitors access to both the technology and the local expertise needed to take projects forward.

 Raja VN, Sales Manager SAARC at Peavey Electronics commented: “It was truly a testament to Peavey Commercial Audio in terms of the excitement from visitors at our booth who were delighted to see a 60 year legacy make a comeback to India at InfoComm Mumbai. We sensed genuine appreciation towards our comprehensive solution capabilities as well as our wide product range across Peavey, Crest Audio and Media Matrix.”

 Show also explored Crest Audio’s CiP range of networked loudspeakers. The range uses IP infrastructure to carry audio, power and control, helping to reduce cabling and the need for locally installed amplification. Dante connectivity and PoE++ power support make CiP suitable for networked

AV projects across corporate, education, hospitality and public-space applications.

 Peavey also presented the Crest Audio CPL+ series, a passive loudspeaker range for installed and portable sound reinforcement. Its two-way loudspeakers and subwoofer options provide a choice of configurations for venues requiring clear reproduction, consistent coverage and higher output. Rotatable high-frequency horns offer flexibility for vertical and horizontal installation, while EASE and CLF data support system planning.

 Shayne Thomas, GM Peavey Commercial Audio and Peavey APAC Director Akshay Vaidya, both attended the show and entertained question from a non-stop foot fall at the booth and were both extremely excited about the opportunities that are developing in India.

 “The booth was busy throughout the show, and it was encouraging to see such strong interest in the breadth of our portfolio,” said Thomas. “IP audio management prompted particularly valuable conversations. It was, without doubt, the busiest InfoComm India I’ve witnessed.”

 He added: “Thank you to all that spent time with our staff and the great people at ProFX. Working alongside ProFX gives us the chance to discuss these opportunities in detail with the people delivering projects on the ground. The conversations we had at InfoComm India have given us a strong launchpad for more exciting work ahead.”

30, Sep 2026
The Dylan Amsterdam Introduces Fall Within: An Invitation to Look Closer

Discovering the stories, perspectives, and places hidden beyond Amsterdam’s façades

The Dylan Amsterdam Introduces Fall Within: An Invitation to Look Closer

 

AMSTERDAM, the Netherlands — September 30, 2026 — Every city has a version of itself that most visitors never see. Not because it is hidden, but because it requires a different way of looking. Beyond Amsterdam’s iconic canals, gabled houses, and well-known cultural landmarks lies another layer of the city, one found within tucked-away courtyards, historic interiors, private collections, and centuries-old stories waiting to be uncovered. As the energy of summer gives way to a more reflective atmosphere, attention naturally shifts from what is immediately visible to what lies beyond the façade.

Inspired by this idea, The Dylan Amsterdam introduces Fall Within, a new autumn experience that invites guests to explore Amsterdam through its history, architecture, creative community, and cultural spaces, revealing aspects of the city often overshadowed by its most recognizable attractions.

Situated along the Keizersgracht in Amsterdam’s historic canal district, The Dylan Amsterdam has long embodied a more intimate perspective of the city. Occupying the site of Amsterdam’s first stone theatre, the hotel unfolds gradually, opening from the canal into an inner courtyard that offers a sense of seclusion amid the energy of the canal district. The experience draws inspiration from that same sense of discovery, encouraging guests to engage with the craftsmanship, traditions, and cultural character that have become integral to Amsterdam’s identity.

While many visitors experience Amsterdam through its landmarks, Fall Within focuses on the histories, architecture, and local traditions woven throughout the canal district. Through a personally curated heritage walk, guests explore the neighborhood beyond the major sights, gaining insight into the people, places, and influences that have helped define Amsterdam’s character over time.

The experience also explores the history of The Dylan Amsterdam itself. An audio storytelling journey traces the evolution of the site from Amsterdam’s first theatre to the hotel it is today, while insights from the concierge team offer a connection to the neighborhood and the people who know it best.

Among the local creatives who reflect the spirit of Fall Within is Amsterdam-based gallerist and mirror restorer Anouk Beerents. Located just moments from The Dylan Amsterdam, her gallery is dedicated to antique mirrors that reveal centuries of craftsmanship through reflection, light, and texture. Through introductions to local artisans, ateliers, and cultural spaces, guests encounter a side of Amsterdam beyond its most familiar sights. One of Beerents’ restored mirrors hangs above the fireplace in Bar Brasserie OCCO, offering guests another opportunity to encounter her work during their stay.

That same sense of perspective can be found within some of Amsterdam’s most remarkable cultural interiors. At the Cuypers Library within the Rijksmuseum, soaring bookcases, intricate architectural details, and generations of collected knowledge reveal a side of the city often overlooked by visitors focused on its better-known highlights. These spaces offer insight into the artistic, architectural, and intellectual traditions that continue to influence Amsterdam today.

“Some of the most memorable travel experiences are the ones that aren’t planned,” says Emma Schrijver, Marketing Manager at The Dylan Amsterdam. “They often begin with a conversation, an unexpected place, or a detail that might otherwise go unnoticed. With Fall Within, we wanted to create an experience that encourages curiosity and offers guests a more nuanced understanding of Amsterdam, its history, and the people who continue to shape it.”

Returning to The Dylan Amsterdam, the spirit of Fall Within continues throughout the property. Guests can gather beside the fireplace at Bar Brasserie OCCO, linger in the courtyard, or dine at two-Michelin-starred Restaurant Vinkeles, housed within a restored 18th-century bakery, where the hotel’s connection to Amsterdam’s past remains evident today.

Available from September 21 through December 20, Fall Within includes a minimum two-night stay, daily breakfast at Bar Brasserie OCCO, a personally curated heritage walk through the surrounding canal district, admission to the Museum of the Canals, and an audio history experience exploring the story of The Dylan Amsterdam. Rates begin at €1,275 for two nights.

Ultimately, Fall Within is not about seeing more of Amsterdam, but about taking the time to see it differently. Through lesser-known stories, remarkable interiors, and unexpected encounters, the experience reveals facets of the city often overshadowed by its most familiar attractions.

30, Sep 2026
VISION 2026 Sets the Stage for AAEON to Demonstrate AI in Action

VISION 2026 Sets the Stage for AAEON to Demonstrate AI in Action

 

Taipei, Taiwan – Sept 30 AAEON (Stock Code: 6579), a leading provider of Edge AI and machine vision solutions, will present a range of live application demonstrations and static product introductions at Booth #8C19 of VISION 2026, held from October 6 to October 8, 2026.

 

Date: October 6 – October 8, 2026

Booth: #8C19

Venue: Messe Stuttgart, Germany

AAEON, which will be among a record number of exhibitors at this year’s show, will open its live demonstrations with a collaboration with partner Awentia, whose AVT Physical AI Core will be used with AAEON’s modular MEX-BTS System Box. The demonstration will show how machine vision is moving beyond smart cameras and into the realm of physical AI as a means of contextualizing the physics of materials inspected within AI-driven quality control systems.

AAEON will also present a scalable Al video management and analytics platform powered by Network Optix Nx Meta on the AION-S34-Q670A-A10-2L AI Workstation, built on the MAX-Q670A Micro-ATX motherboard. Using real-world video scenarios, this demonstration will illustrate how Al-powered analytics can enhance situational awareness, security monitoring, and operational efficiency across distributed environments.

From AAEON’s line of Compact Fanless Embedded AI Systems featuring NVIDIA Jetson Orin series modules, the BOXER-8652AI will be used to run Isarsoft Perception, an Al-powered video analytics solution for real-time road traffic measurement. Meanwhile, rounding off AAEON’s live demonstrations will be a contactless heart rate monitor comprised of the Intel Core Ultra-powered UP Xtreme i14 and a MIPI camera, which combines remote photoplethysmography (rPPG) with Edge Vision Al to measure visitors’ real-time heart rates without physical contact or a wearable device.

Throughout the show, AAEON will host a static lineup of products from across its single-board computer, embedded AI system, and developer board ranges, with a particularly notable inclusion being the MIX-PTLWV1, the company’s first Mini-ITX motherboard featuring Intel Core Ultra Series 3 Processors. Another AAEON first featuring the Panther Lake series will be the COM-PTHB6 COM Express Type 6 module, expected to enter mass production in H1, 2027.

Visitors are encouraged to join AAEON at Booth #8C19, where representatives will be available to discuss AAEON’s product roadmap and provide details of the demonstrations on display.

For more information about VISION 2026, or to register to attend, please visit the official exhibition website.

30, Sep 2026
IIT Bombay Batchmates – Epigamia Co-Founder and Former Housing.com CXO Launch Kokasa, a Deep-tech Company Building Critical Systems and Autonomous Technologies

IIT Bombay Batchmates - Epigamia Co-Founder and Former Housing.com CXO Launch Kokasa, a Deep-tech Company Building Critical Systems and Autonomous Technologies

New Delhi, 30 September, 2026: Former leaders from Epigamia, Housing.com and Hindustan Aeronautics Limited (HAL) launch Kokasa, a deep-tech start-up focused on building the critical systems and autonomous technologies that will power the next generation of defence, aerospace, space and other high-performance platforms. The company also aims to strengthen India’s domestic technology and supply capabilities.

The company’s vision is to build Collaborative Autonomous Systems where multiple autonomous and semi-autonomous platforms, sensors and effectors operate together through a common software architecture to achieve a shared mission objective. Kokasa is building toward this vision from the deep physical-system engineering layers, with a common software architecture designed to work across platforms.

The name ‘Kokasa’ is inspired by the legendary architect associated with the Kailasa Temple at Ellora – the world’s largest monolithic temple, carved top-down from a single rock. The name reflects a legacy of engineering excellence, precision and unconventional problem-solving that Kokasa aims to carry into a new generation of critical systems and autonomous technologies.

Today, Kokasa designs and develops mission-critical electromechanical and electrohydraulic systems spanning actuation, motion control, sensing, instrumentation and embedded control, giving it deep ownership of how advanced platforms sense, move and act. Building on this foundation, the company is developing autonomy and mission-system capabilities across perception, sensor fusion, decision-making, guidance and control, and real-time multi-system coordination.

By bringing engineering, software, product development and advanced manufacturing together under one roof, Kokasa aims to bridge a gap increasingly critical to modern platforms: connecting intelligence and decision-making directly to reliable physical action.

Commenting on the launch, Rahul Jain, Co-Founder at Kokasa, said, “Our vision is to build advanced technologies in India for sectors that are critical to the country’s future. India today has the engineering talent, manufacturing capability and policy momentum needed to build globally competitive systems locally. Kokasa aims to contribute to the next phase of India’s deep-tech capability.”

Kokasa is already executing indigenisation programmes across major defence platforms, including the Su-30MKI, MiG-29 and T-72 building systems where reliability, performance and supply assurance are mission-critical.

Speaking about Kokasa’s long-term vision, Snehil Gautam, Co-Founder, Kokasa, said, “Building mission-critical systems requires deep understanding and ownership of the technology layers within them. That is why we are building capabilities from the physical layer upward, alongside a modular software architecture that can work across systems and platforms. It is exciting to see experienced scientists, researchers and engineers joining us to solve these complex problems.”

Bringing an aerospace engineering perspective to Kokasa’s mission, Vikalp Bagdi, Co-Founder, Kokasa, who has formerly worked with HAL and Textron, said, “In mission-critical engineering, getting a prototype to work is only the beginning. The real challenge is making a system perform consistently across demanding environments, qualifying it rigorously and supporting it reliably through its lifecycle. That engineering discipline is what we are building into Kokasa from day one.”

India has already built significant capability in manufacturing individual platforms and components. The next opportunity lies in building the critical systems, autonomy and system-level intellectual property that sit within and across those platforms. Kokasa’s stated ambition is to build globally competitive critical systems and autonomous technologies – engineered in India, for India and the world.

30, Sep 2026
Childhood family environment and number of siblings may affect heart and brain health in middle age

Doctoral dissertation research investigated how the family environment in childhood affects health in midlife. The study showed that only children have a more unfavourable profile of risk factors for cardiovascular disease throughout their lives. Furthermore, exposure to parental smoking had a negative impact on cardiovascular health and cognitive performance even in middle age.

Childhood family environment and number of siblings may affect heart and brain health in middle age

 

 

Cardiovascular disease and cognitive decline remain leading causes of morbidity and mortality worldwide. Several risk factors have been identified for these diseases, but they do not fully explain the disease burden.

MD Jukka Pihlman, specialist in internal medicine and a doctoral researcher at the University of Turku in Finland, investigated in his doctoral dissertation whether family-related factors experienced in childhood affect health even decades later.

The research data were derived from the population-based Cardiovascular Risk in Young Finns Study, which has followed the participants from childhood for over 30 years.

The participants’ health was studied by examining cardiovascular risk factors, the structure and function of the heart using ultrasound, early signs of atherosclerosis, i.e. hardening of the arteries, and cognitive performance in middle age using standardised tests.

Passive smoking has an impact even in middle age—as does being an only child

The key research findings showed that exposure to parental smoking during childhood was linked to changes in heart structure and poorer cognitive performance in middle age.  In particular, episodic memory, i.e. autobiographical memory, as well as working memory and learning were weaker in individuals who had been exposed to tobacco smoke during childhood.

Furthermore, the study found that the number of siblings was associated with risk factors for cardiovascular and metabolic diseases throughout the course of life. Only children had a less favourable profile of risk factors for cardiovascular disease even in childhood, such as a higher body mass index and lower levels of physical activity. Furthermore, they were found to have higher rates of obesity and high blood pressure in adulthood.

The research provides new information about how the effects of family environment may extend considerably further than previously understood:

“Although the harmful effects of passive smoking during childhood are well known, the results of our study suggest that these effects may still be evident in the structure of the heart and cognitive function in middle age. Furthermore, the study shows that family size and the number of siblings may be associated with later cardiovascular and metabolic health, regardless of several other known socio-economic and lifestyle factors,” Pihlman states.

The findings highlight the importance of protecting children and young people from exposure to second-hand smoke. They also suggest that factors relating to family structure could be utilised in identifying children and young people who may be at a higher risk of developing health problems later in life.

The study reinforces the view that the foundations of people’s health are laid in early childhood and that preventive measures targeting early-life circumstances may potentially reduce the risk of cardiovascular disease and cognitive decline later in life.

Inquiries: MD Jukka Pihlman, jttpih@utu.fi, +358405659506

30, Sep 2026
Urban Square Mall’s ‘Urban Weekender’ Brings Food, Family & Fun to Udaipur

Urban Square Mall’s ‘Urban Weekender’ Brings Food, Family & Fun to Udaipur

Udaipur, Sep 30: Urban Square Mall, Udaipur, hosted its latest ‘Urban Weekender’ experience, bringing together food, family, entertainment and community engagement under one roof. The weekend IP is designed to offer visitors engaging experiences beyond shopping and create opportunities for families to spend quality time together.

Speaking on the initiative, Nandini Taneja as CEO, Bhumika Enterprises, said, “With Urban Weekender, our aim is to create experiences that bring people together and give families more reasons to spend their weekends with us. The encouraging response to our culinary event reflects the growing interest in experiential engagements. We look forward to introducing more unique and interactive formats that make Urban Square Mall a destination for shopping, entertainment and memorable experiences.”

As part of the initiative, the mall hosted ‘Sweet & Savoury Festive Bites’, a family chef competition organised by Tarika Bhanupratap, Owner, She Circle India, and Nirmala Soni and Karan Madhwani of Tastemakers India. The event witnessed participation from over 100 contestants, who showcased their culinary creativity through a variety of homemade dishes.

The event was graced by Manveer Kapoor, General Manager, Wyndham Garden, as Chief Guest, along with Vinit Chobisa, General Manager, Radisson, and Vikram Madhwani, Ashoka Group, who joined as special guests and shared their industry expertise.

With ‘Urban Weekender’, Urban Square Mall continues to curate diverse experiences including food events, family games, movie screenings, Tambola evenings and other community-led activities, reinforcing its positioning as an experiential destination for Udaipur.

30, Sep 2026
Getnet and Nayax Announce Global Strategic Partnership to Accelerate Integrated Payments and Commerce Solutions Across Latin America and Iberia

The agreement will enable operators of vending machines, electric-vehicle chargers, self-service kiosks and other automated self-service businesses to benefit from Nayax’s payment technologies and Getnet’s local acquiring network. Nayax will roll out across Getnet’s acquiring network in Chile first, followed by Spain, Portugal, Brazil, Mexico, and Argentina.

Madrid (Spain) and Herzliya (Israel), Sept 30. Getnet, the global merchant payments platform and the leading payment solutions provider in Latin America and Iberia, and Nayax Ltd (NASDAQ: NYAX, TASE: NYAX), a global commerce enablement, payments, and loyalty platform helping merchants scale their business, announced its partnership aimed at accelerating integrated payment acceptance and commerce services across key markets in Europe and Latin America.

The agreement will enable operators of vending machines, electric-vehicle chargers, self-service kiosks and other automated self-service commerce businesses to access an integrated payment solution combining Nayax technology with the Getnet acquiring platform in Latin America and Iberia. Operators will gain a single, reliable way to accept cashless payments across their unattended machines, and their customers will gain a smoother, more familiar checkout process wherever they pay.

The partnership will open key new Latin American markets for Nayax and strengthen its regional presence. Getnet, in turn, will broaden its product portfolio into the unattended space and increase processing volumes. The rollout will begin in Chile within the coming weeks and expand progressively across Spain, Portugal, Brazil, Mexico and Argentina, offering Nayax a scalable route into the region and a foundation for sustained growth.

“This partnership is an important milestone for Nayax, opening new markets across Latin America while strengthening our offering in the countries where we already operate,” said Oren Tepper, Nayax’s Chief Commercial Officer. “Together with Getnet, we can provide merchants a stronger, more integrated way to accept payments.”

“This agreement represents another important step in our strategy to become the preferred payments partner for technology companies, ISVs and commerce platforms around the world,” said Fabrice Mendez, Global Head of Partnerships at Getnet. “Nayax is a recognized global leader in unattended commerce, and together we will help merchants benefit from integrated payment experiences that combine global innovation with local acquiring expertise.”

 

30, Sep 2026
National Seminar Sets Out Road Safety Priorities for Indian Cities: Context-Based Speeds, Safer Design and Stronger Enforcement

National Seminar Sets Out Road Safety Priorities for Indian Cities: Context-Based Speeds, Safer Design and Stronger Enforcement

New Delhi, September 29: Speed management in Indian cities needs to move beyond the setting of speed limits and focus on the interaction between road design, enforcement, local conditions and the behaviour of road users, experts said at the National Seminar on “Rethinking Urban Speed: Speed Management for Safer, More Livable and Inclusive Cities”, held today at the Constitution Club of India, New Delhi.

Organised by the Road Safety Network (RSN) in collaboration with IIT Delhi’s Transportation Research and Injury Prevention Centre (TRIP Centre) and IIT Kharagpur, the seminar brought together policymakers, researchers, public health experts and road safety practitioners to examine how speed management can contribute to safer and more inclusive urban mobility.

The seminar featured participation from several leading experts and institutions, including Dr Nitin R. Gokarn, Chairman, National Road Safety Board; Mahmood Ahmed, Additional Secretary, Ministry of Road Transport and Highways; Prof. Geetam Tiwari, Emeritus Professor, Transportation Research and Injury Prevention Centre (TRIPC), IIT Delhi; Prof. Bhargab Maitra, Professor, Department of Civil Engineering, IIT Kharagpur and Member, Road Safety Network; Dr. Gautham M. Sukumar, Professor, Department of Epidemiology and Head, WHO Collaborating Centre for Injury Prevention and Safety Promotion, NIMHANS, Bengaluru; Dr. Mohammed Asheel B, National Professional Officer, Injury & Disability Prevention, WHO India; Ranjit Gadgil – Program Director, Parisar; Dr. Reenu Aneja, transport Specialist, World Bank; Ashim Sanyal, Managing Trustee, Consumer Voice and other road safety and urban mobility experts.

The discussions highlighted the need to ensure consistency among design speed, posted speed, and actual operating speed, while taking into account the function of a road, surrounding land use, and the presence of vulnerable road users. Experts also emphasised that speed management needs to be supported by appropriate engineering and enforcement rather than relying solely on awareness or speed-limit signage.

Mahmood Ahmed, Additional Secretary, Ministry of Road Transport and Highways, noted that speed management needs to be communicated alongside broader development priorities and supported through effective enforcement and locally relevant interventions. “One of the biggest challenges in speed management is convincing people that higher speeds do not necessarily reduce travel time, but can increase the risk and severity of fatalities. There is also considerable pressure to increase speeds on highways and expressways in the interest of economic growth and competitiveness. In urban areas, however, the multiplicity of authorities makes implementation more complex, and interventions have to be local and suited to the road environment. Stronger enforcement, including electronic enforcement, and greater certainty of punishment will be critical to making these measures effective.”

Dr Nitin R. Gokarn, Chairman, National Road Safety Board (NRSB), highlighted the need to address the gap between vehicle capabilities and the environments in which they operate. “Road safety requires us to look at the entire road environment and not vehicles in isolation. Vulnerable road users, particularly pedestrians and two-wheeler users, remain highly exposed to the consequences of unsafe speeds. We need better data on two-wheeler crashes, stronger attention to pedestrian infrastructure and effective implementation of safety measures. The National Road Safety Board looks forward to working with stakeholders such as the Road Safety Network to take these recommendations forward.”

The seminar also discussed the Safe System Approach, which recognises that road users can make mistakes and that road environments must be designed to prevent such mistakes from resulting in death or serious injury. Participants highlighted safe speeds, safe streets, safe vehicles, safe behaviour and effective post-crash response as key pillars of this approach.

The vulnerability of pedestrians and two-wheeler users emerged as a key concern. Experts noted that mixed-traffic environments and large differences in vehicle speeds can increase risks for two-wheeler users. The discussions called for greater attention to pedestrian infrastructure, accessible footpaths, safe crossings, traffic-calming measures and complete streets.

Prof. Bhargab Maitra, IIT Kharagpur and Member, Road Safety Network, emphasised that speed management provides an immediate opportunity to improve road safety. “Speed management is doable, implementable and workable in the short term. It is not merely about reducing speed limits; it requires the right combination of engineering, enforcement and context-based speed regulation. Aligning road design, speed limits and operating speeds, while prioritising pedestrians, cyclists and two-wheeler users, can help make our urban roads safer and more inclusive.”

The seminar also examined safer school zones, the need for better crash and speed data, and the importance of integrating road safety with urban planning and public transport. Experts stressed that infrastructure designed primarily around vehicle movement can marginalise pedestrians and cyclists, and called for greater adoption of people-centred and context-sensitive road design.

The seminar concluded with a call for data-driven, locally relevant and people-centred speed management, with engineering, enforcement and policy working together to create safer urban environments. Participants emphasised that managing speed is not only a road safety intervention but also an important component of building cities that are safer, more accessible and more inclusive for all road users.

30, Sep 2026
“Boring” B2B Videos Beat Almost Every B2C Ad With 28.7% Hook Rate

Marketers assumed B2B products were too dry for social video. Billo’s analysis of 88,000+ Meta ads shows the category outperformed nearly every consumer group.

September 30, 2026. A new analysis by social media marketing company Billo shows that B2B ads are often more watched than B2C ones. In an analysis of more than 88K Meta video ads, B2B posted a 28.7% hook rate (the share of viewers who kept watching past an ad’s opening seconds). The only category that showed better results was Toys & Games (28.8% hook rate).

Furthermore, in March, the B2B category hit 33%, the highest monthly hook rate any category recorded.

“B2B being too dry for social video is one of the most expensive assumptions in marketing, and the data just doesn’t back it up. B2B ads held attention better than almost every consumer category we tracked this year. It just takes a longer time for B2B videos to convert. B2B clients watch ads and come back weeks later once the budget clears, or a team signs off. And brands that misread this as a failure are missing their opportunities to earn,” said Donatas Smailys, co-founder and CEO of Billo.

Most visual categories fell behind

The product types traditionally seen as most suited to video were not the ones that held attention best. Apparel & Accessories and Electronics, two of the most visual categories in the dataset, stayed below the cross-industry average (25.44%) in all six months, at 22.9% and 22.2%.

Categories with little to put on screen moved the other way. B2B stayed above the cross-industry average every month, and in March it reached 33%, the highest any category reached in any month.

“Being easy to film isn’t the same as being worth watching. When every ad in a category opens on the same product shot, viewers scroll past all of them. B2B brands can’t lean on the product, so they have to open on the problem or the person, and this year that paid off,” said Smailys.

What B2B businesses can do

Treat video as a format that can earn attention, not one to skip. A few practical starting points:

  • Show a real person, not only the product. B2B video requires less unboxing and demonstrating than consumer video, so the presenter often leads.
  • A good hook still needs a good hold. The hook rate shows who stops scrolling, whereas the hold rate shows who continues watching after the video starts, a better indicator of whether the message is actually getting through.
  • Skip the internal jargon. If the hook is built on an inside term or acronym, anyone outside the category loses interest within three seconds.
  • Speak to more than one buyer. A B2B purchase usually needs sign-off from several people, so the video has to hold up even when it’s forwarded to someone who never saw the original pitch. 
  • Keep the message consistent from hook to landing page. Having a strong opening gets attention, but if the offer or message changes once someone clicks through, the trust built in those first seconds is quickly destroyed.

Methodology

The findings are drawn from 88,329 sales-objective Meta video ads that ran between January and June 2026, each with more than 1,000 impressions. The dataset spans $122 million in ad spend and $212 million in purchase value across 14 categories defined by advertiser product type. More: https://billo.app/blog/h1-2026-video-ad-benchmarks/

29, Sep 2026
Railways Approves Rs 122-Crore Doubling Of Barbil-Bolanikhadan Section In Odisha

Keonjhar, Sept. 29 (UDN): Indian Railways has approved the doubling of the 6-km Barbil-Bolanikhadan railway section in Odisha at an estimated cost of Rs 122 crore, aimed at expanding freight capacity on one of the state’s key mineral transportation routes.

Railways Approves Rs 122-Crore Doubling Of Barbil-Bolanikhadan Section In Odisha

 Representational Image 

The project, under the South Eastern Railway, is expected to facilitate an additional 8.9 million tonnes per annum (MTPA) of freight movement once commissioned and help reduce delays in the operation of freight trains.

Single-Line Route Handles Heavy Mineral Traffic

The Barbil-Bolanikhadan stretch is currently a single-line section carrying around 9 MTPA of freight.

The route handles nearly six loaded rakes of iron ore every day, with high-grade iron ore and pellets forming a major share of the freight traffic.

The material is transported from SAIL’s Bolani mines and private sidings, including those operated by Rungta and Khatau Narbheram, to steel plants and ports.

Capacity Expansion To Support Industry

The section has been identified under Indian Railways’ Energy, Mineral and Cement Corridor, making the doubling project significant for mineral and industrial freight movement in the region.

Railway authorities expect the additional track to ease congestion and improve the movement of freight trains, particularly as mining activities and industrial capacity expand.

The project is also expected to strengthen rail connectivity between mineral-producing areas, industrial units and ports, supporting the movement of raw materials and finished products.

Additional 8.9 MTPA Freight Capacity

With the second line in place, the railway section is projected to handle an additional 8.9 MTPA of freight.

The capacity enhancement is expected to help address anticipated pressure on the existing single-line route arising from planned expansion of mining operations, steel production and port-related activities.

The doubling of the short but strategically important stretch is thus expected to provide additional rail capacity for Odisha’s mineral-rich Keonjhar region and facilitate more efficient freight transportation.