26, Feb 2026
Sinch expands its platform with agentic conversations for AI-powered customer engagement
Stockholm, Sweden, Feb 26 – Sinch (publ) today announced agentic conversations, a new set of capabilities designed to operationalize AI agents across global communication channels, enabling enterprises to deploy intelligent agents across messaging, voice, and email at scale.
As generative AI and conversational channels like voice, RCS and messaging apps become central to customer engagement, enterprises are shifting toward agent-driven models. To scale, AI agents must do more than converse. They need secure integration with enterprise systems to execute actions across channels.
With agentic conversations, Sinch simplifies this transition by providing a flexible, secure and open platform that enables businesses to operationalize AI agents at their own pace and according to their technical maturity. Customers are not locked into a single agent model, proprietary data layer, or closed ecosystem. Whether they choose to build their own solutions, use Sinch’s AI capabilities, bring their own agents, or integrate through Sinch’s ecosystem of partners, Sinch provides the infrastructure and orchestration required to support deployment at scale, built on Sinch’s global messaging, voice, and email APIs.
“Our philosophy is simple: enterprises should be free to build with us or bring their own AI,” said Daniel Morris, Chief Product Officer at Sinch. “We do not believe in locking customers into a single agent model, proprietary data layer, or closed ecosystem. Whether businesses use Sinch’s AI capabilities, deploy their own agents, or work with trusted partners, we provide the communications and orchestration infrastructure that makes those agents operational across messaging, email, and voice.”
Agentic conversations is a suite of capabilities, including Sinch Agent Builder, developer and agent tools such as Sinch Functions and Sinch Skills, as well as a broad set of integrations, designed to help enterprises build, deploy and manage AI agents across channels. The transition toward agent-driven engagement is expected to drive substantial growth in conversational traffic across messaging, voice and email. Managing this increase in volume, while maintaining trust, reliability and compliance, will require infrastructure purpose-built for scale.
“Unlike standalone AI agent frameworks, Sinch provides the trusted communications layer that agents depend on to operate reliably across channels and markets. Sinch has long experience in carrier-grade routing, global number provisioning, regulatory compliance, identity verification, branded calling, deliverability optimization and fraud protection. That experience ensures agent-driven communications are secure, scalable, and ready for real-world deployment.” Daniel Morris said.
As AI agents take on a more active role in customer engagement, enterprises are redefining how they manage trust, relevance, and conversational scale across channels. The next phase of customer communications will be shaped not only by smarter AI, but by the infrastructure that provides agents with the context, data access and intelligence needed to operate securely, reliably, and at volume. With agentic conversations, Sinch positions itself at the center of that shift.
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- By Neel Achary
26, Feb 2026
Sintex Unveils New TVC Highlighting a 50-Year Warranty to Foster Generational Trust
Feb 26: Sintex, part of Welspun World and India’s leading and trusted manufacturer of quality water storage solutions, has partnered with Sideways to unveil a new television campaign announcing the launch of Sintex Eterno, an industry-first water storage tank with a 50-year warranty. The film will be aired on CTV (connected TV) during the ongoing ICC Men’s T20 World Cup 2026. The 20 seconds TVC showcases the legacy brand’s latest flagship offering, built around the brand promise, “Sintex Sabse Safe Hamesha.” As Sintex celebrates 50 years, the brand commemorates this milestone with a 50-year warranty promise that reflects longevity and generational trust.
Designed to endure across decades, Sintex Eterno symbolises a philosophy of long-term thinking and the brand’s enduring commitment to safety, hygiene, durability and trust across generations. Known for redefining standards in the water management category through continuous innovation, Sintex brings a bold and refreshing perspective to category communication with this film.
The campaign was developed in collaboration with Sideways. With a 50-year warranty at the heart of the proposition, the creative agency chose to interpret longevity through a generational lens rather than focusing solely on product features – delivering the message through a witty and engaging storyline. Set inside a retail store, the 20-second TVC captures a light-hearted yet impactful moment where the shopkeeper unexpectedly addresses an 8-year-old kid as the primary customer instead of the father. The narrative gradually reveals the logic behind this quirky interaction, a water tank backed by a 50-year warranty is not merely a purchase for today, but a long-term buying decision that also safeguards the next generation. The film cleverly emphasizes Sintex’s decades-long legacy of durability, reliability and generational trust.
With its sharp and unconventional storytelling, the campaign moves beyond traditional product advertising to spark a larger conversation around long-term value and future-ready investments. By combining the tangible assurance of a 50-year warranty with an emotionally resonant narrative rooted in family decision-making, the campaign positions Sintex Eterno as more than just a water tank it is a hygienic, safe and future-proof solution designed to outlast expectations. In many ways, the 50-year warranty becomes symbolic, reflecting a brand that has itself earned trust for nearly 50 years and continues to build for the next 50.
Commenting on the launch, Mr. Yashovardhan Agarwal, Director, Sintex and Managing Director, Welspun BAPL said,
“At Sintex, we believe true innovation lies in building solutions that are not only reliable today but also resilient for decades to come. With Sintex Eterno’s industry-leading 50-year warranty, we are setting a new benchmark in the water storage category and reinforcing our long-standing commitment to safety, hygiene and durability. As we celebrate 50 years of serving Indian households, it was only fitting to introduce a product that carries forward that same longevity in its promise. The 50-year warranty isn’t just a feature it’s a promise that neither you nor your children will ever have to worry about your water tank. A reflection of the trust Sintex has built over decades, and our commitment to safeguarding generations to come. A water tank is a long-term infrastructure decision for any household, and its impact extends far beyond the present generation. Through this campaign, we wanted to move beyond functional communication and highlight a powerful insight that when you choose a product built to last, you are safeguarding your family’s future as well. This film reflects Sintex’s legacy of trust across Indian homes and our promise of ‘Sabse Safe hamesha.’
Abhijit Avasthi, Founder, Sideways, said:
“When a product carries a 50-year warranty, the story must carry the same horizon. Our approach was to interpret longevity not as a statistic, but as a promise that spans generations. The campaign presents Eterno as an enduring presence in homes, one that reflects stability, foresight and responsibility. It positions Sintex as a brand thinking not just about today’s need, but the legacy it leaves behind.”
26, Feb 2026
3 Trends in Education Financing in India for 2026
India’s education ecosystem is at an inflection point. With rising enrolments, tighter regulations, and growing expectations around learning outcomes, education financing is evolving beyond traditional lending. By 2026, three clear trends are set to define how capital flows into the sector, particularly for affordable private schools and education entrepreneurs.
1. Rise of Purpose-Driven Education Finance
Education financing is increasingly being shaped by social impact objectives alongside financial returns. Lenders and investors are focusing on institutions that serve low-income and emerging middle-class communities, where access to quality education remains uneven. This shift has led to the growth of specialised education-focused NBFCs that understand school-level challenges such as cash-flow seasonality, infrastructure gaps, and regulatory compliance. Players like Varthana have emerged in this space by offering customised financing solutions for affordable private schools, aligning capital deployment with measurable education outcomes rather than asset-heavy collateral models.
2. Data-Led Credit Assessment and Digital Lending
By 2026, data-driven underwriting is expected to become mainstream in education finance. Traditional balance-sheet-based assessments are being supplemented with alternative data, student enrolment trends, fee collection patterns, geographic demand, and school performance indicators. Digital platforms are enabling faster loan disbursements and ongoing monitoring, reducing turnaround times for schools that often operate with limited buffers. This approach not only lowers risk for lenders but also expands formal credit access for first-generation school founders.
3. Financing Linked to Quality and Compliance Upgrades
Regulatory norms around infrastructure, teacher qualifications, and safety standards are tightening across states. Financing is therefore shifting towards supporting compliance-led upgrades, classroom expansion, digital learning tools, sanitation, and energy-efficient infrastructure. Lenders are increasingly structuring loans that enable schools to meet these requirements while continuing operations uninterrupted, recognising that compliance is now directly linked to long-term viability.
Together, these trends signal a more mature, impact-aligned education financing ecosystem, one that prioritises sustainability, access, and learning outcomes alongside growth.
26, Feb 2026
Toray Develops Bio-Based Polyamide 4 Production Technology for Cosmetics Microparticle Market
Tokyo, Japan, Feb 26 – Toray Industries, Inc., announced that it has developed a proprietary technology to produce bio-based 2-pyrrolidone, a raw material in its polyamide 4, which delivers excellent biodegradability (see note 1) in marine and other environments and helps address microplastic issues. The company will use this technology to verify the scale-up of bio-based polyamide 4, with a view to offering it by the fiscal year ending March 2029, mainly for microparticles in foundation, eyeshadow, and other cosmetics.
In recent years, ocean discharges of microplastics (note 2) from cosmetics and facial cleansers have become a key environmental issue, prompting various countries (note 3) to restrict their use. Toray set about developing and launching polyamide 4 in response to this situation.
The conventional feedstock for 2-pyrrolidone, the raw material in polyamide 4, is petroleum-based. Toray embarked on R&D into synthesis approaches with sugars and other biomass sources, resulting in its bio-based version. The sizes and shapes of polyamide 4 microparticles from polymerizing and processing 2-pyrrolidone with this technique are comparable to those of conventional offerings. This bio-based feedstock conversion does not affect end products.
It is also worth noting that reactions are milder than those of regular petrochemical processes. Toray’s breakthrough should help lower carbon dioxide emissions across the value chain, from raw materials through polyamide 4 microparticle production.
The applications of 2-pyrrolidone made with Toray’s technology extend well beyond polyamide 4. It is also a feedstock for N-methylpyrrolidone, used extensively in manufacturing semiconductor materials and engineering plastics (note 4), and for N- vinylpyrrolidone (note 6), a monomer for high-performance polymers in pharmaceuticals and other applications. This opens the door to bio-based production across diverse materials supporting next-generation industries.
Toray is pushing ahead with initiatives to transition to a circular economy and conserve natural resources as part of its sustainability efforts. The company will accordingly keep pursuing R&D in keeping with its commitment to delivering new value and contributing to social progress.
Results from the Ministry of Environment-funded Projects to Promote the Construction of Decarbonized Circular Economy Systems (FY2023 and FY2024) contributed to Toray’s technological breakthrough.
Notes
1. With biodegradation, bacteria, fungi, and other microorganisms break down organic compounds into simpler inorganic substances, including water and carbon dioxide. Biodegradation is generally slower in the sea, where microorganisms are less abundant than in the soil.
2. Microplastic particles are smaller than 5 mm. They include primary microplastic microbeads in products like facial cleansers and secondary microplastic fragments from the degradation and fragmentation of items like plastic bottles and shopping bags owing to ultraviolet radiation and waves. There are concerns about the adverse effects of microplastics on ecosystems and human health across the food chain.
3. Strengthening of Microplastic Regulations Worldwide
Europe amended its Registration, Evaluation, Authorization and Restriction of Chemicals regulation in 2023 to prohibit the use of cosmetics and other products intentionally incorporating microplastics after a transition of six to 12 years. The regulation exempts plastics meeting specific biodegradability test standards. Toray’s polyamide 4 microparticles meet the OECD 301F ready biodegradability standard and are thus not subject to this regulation.
4. Engineering plastics offer high mechanical strength and heat resistance. Their light weight and high performance make them common substitutes for metals, including in automotive parts.
5. N-methylpyrrolidone is a liquid compound in which a methyl group replaces the hydrogen on the nitrogen atom of 2-pyrrolidone. It has a high boiling point, excellent chemical stability, and strong solvency for diverse compounds, and is a common cleaning agent, paint stripper, and solvent.
6. N-vinylpyrrolidone is a liquid compound in which a vinyl group replaces the hydrogen on the nitrogen atom of 2-pyrrolidone. Polymerization from the vinyl group yields polyvinylpyrrolidone. It serves as a thickener in cosmetics, a binder in pharmaceutical tablets, and a clarifying agent in alcoholic beverages.
26, Feb 2026
India’s Rooftop Solar Capacity Soars 123 Percent in 2025, Reaching 7.1 GW
Mumbai, Feb 26: India’s rooftop solar market witnessed record growth in 2025, with installations reaching 7.1 GW, a 123% increase over 3.2 GW installed in 2024, according to the Q4 & Annual 2025 India Rooftop Solar Market Report by Mercom India Research. The surge was primarily driven by the PM–Surya Ghar: Muft Bijli Yojana program, which facilitated widespread adoption among residential consumers.
Residential rooftops dominated the segment, contributing nearly 76% of the total installations. The industrial, commercial, and government sectors accounted for over 18%, 5%, and 1% respectively. Installations under the CAPEX model represented 85% of the total, with the OPEX/RESCO model making up the remaining 15%.
“Rooftop solar reached an all-time high of 7.1 GW in 2025, more than doubling year-over-year, driven largely by the PM Surya Ghar program, streamlined subsidy disbursals, and digital approvals,” said Raj Prabhu, CEO of Mercom Capital Group. “We expect further growth in 2026, led by residential systems, while ensuring smooth execution amidst rising module prices and regulatory compliance requirements.”
State-Wise Growth:
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Maharashtra, Gujarat, and Uttar Pradesh led rooftop solar capacity additions, contributing 16%, nearly 16%, and 15% respectively.
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By December 2025, cumulative rooftop installations reached 20.8 GW, with Gujarat, Maharashtra, and Uttar Pradesh accounting for 25%, 15%, and 8% respectively.
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The top 10 states now represent over 80% of India’s cumulative rooftop capacity.
Quarterly Performance (Q4 2025):
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2.2 GW of rooftop solar added, a 68% YoY increase from 1.3 GW in Q4 2024.
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Residential segment continued to dominate with 78% of installations.
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Rooftop solar tenders announced totaled 780 MW, reflecting a 46% QoQ decline from 1.5 GW in Q3 2025.
Market Outlook:
Rooftop solar accounted for over 19% of total solar installations in 2025. Residential adoption, supportive policy frameworks, and government programs like PM Surya Ghar have accelerated rooftop deployment. However, sustained growth will depend on cost competitiveness, regulatory compliance, and timely project execution.
The report also provides detailed analysis of net metering policies across all Indian states and Union Territories, offering insights for stakeholders aiming to expand in this rapidly evolving market.
Key Highlights – 2025 Rooftop Solar in India:
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Total rooftop installations: 7.1 GW, up 123% YoY
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Residential share: 76%
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Rooftop solar tenders issued: 3.8 GW, up 32% YoY
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Leading states: Maharashtra, Gujarat, Uttar Pradesh
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Cumulative rooftop solar installations: 20.8 GW
Mercom India Research’s report underscores India’s accelerating transition toward distributed solar generation and the critical role of government programs and state-level policies in driving adoption.
26, Feb 2026
Africa, Venezuela Advance Practical Trade and Investment Cooperation
Venezuela Advance Practical Trade and Investment CooperationThe African Energy Chamber’s delegation to Caracas advanced cooperation with Venezuelan authorities on expanding trade beyond energy, addressing regulatory bottlenecks and promoting reciprocal investment across the Global South
CARACAS, Venezuela, Feb 26:A high-level working visit to Caracas by the African Energy Chamber (AEC) (https://EnergyChamber.org) this February marked a significant step in strengthening Africa–Venezuela cooperation, moving engagement beyond hydrocarbons toward broader South–South trade and investment opportunities. The discussions focused on removing longstanding transactional bottlenecks and boosting bilateral trade in goods, services and industrial collaboration.
Leading discussions with Coromoto Godoy Calderón, Minister of Foreign Trade of the Bolivarian Republic of Venezuela, the AEC delegation explored strategies to expand African markets for Venezuelan goods while facilitating reciprocal African investment in Venezuela. The visit emphasized creating a comprehensive framework for trade that extends beyond oil and gas, promoting manufactured goods, services and skills exchange.
“Together with the Minister, we discussed opening up African markets on a Global South–South strategy,” said NJ Ayuk, Executive Chairman of the AEC. “A priority is working on Venezuelan goods in Africa – not just energy. We are committed to removing bottlenecks, improving regulations and building a framework that accelerates trade and development between our regions.”
The visit also addressed potential alignment with the African Continental Free Trade Area, signaling new pathways for Venezuelan products to access African markets under continental trade frameworks. This reflects a growing interest in integrated commercial engagement that leverages shared resources and strengthens economic ties between African nations and Venezuela.
Institutional cooperation was another key focus. The AEC and Venezuelan authorities agreed on the importance of sharing best practices to position Venezuela as an attractive partner for African investors. Programs are being developed to promote Venezuelan products in African markets while encouraging investment in Venezuela’s broader non-oil economy.
Financial collaboration is central to this strategy. The delegation met with the Venezuelan Export–Import Bank to explore partnerships with African regional development banks and export finance institutions. These initiatives aim to facilitate trade finance, streamline payments and reduce transaction risks, providing a clearer, bankable framework for industrial and commercial projects.
Both sides pledged to showcase Venezuela in key African trade platforms, including the Intra-African Trade Fair organized by Afreximbank, and African Energy Week 2026, where Venezuelan products and expertise can be highlighted. Capacity-building workshops are planned to strengthen skills and technical exchange, reinforcing long-term trade and industrial collaboration.
The working visit marks a shift from energy-centered engagement to a broader, market-oriented partnership. By addressing regulatory challenges, expanding institutional cooperation and promoting trade-enabling frameworks, Africa and Venezuela are laying the foundations for reciprocal investment, industrial growth and deeper integration across the Global South.
“Our focus is on enabling trade that drives development. By working together to break down bottlenecks and expand commercial exchange, we are helping to shape a future in which African and Venezuelan economies grow stronger through partnership – not just in energy, but across the full spectrum of goods, services and investment,” Ayuk added.
26, Feb 2026
AVer M11WB and TR615 Honored with Tech & Learning Awards of Excellence
Taipei, Taiwan, Feb 26: AVer Information Inc., an award-winning provider of AI audio-video solutions, announces the M11WB Wireless Document Camera and TR615 Broadcast AI Auto Tracking PTZ Camera have been named winners in the Tech & Learning Awards of Excellence: Best of 2025, within the Primary Education and Higher Education categories, respectively.
The Best of 2025 Awards celebrate educational technology from the past 12 months that has excelled in supporting teachers, students and education professionals in the classroom, for professional development, or in the management of education resources and learning. Judged by a panel of industry experts, earning an Award of Excellence is more than recognition from Tech & Learning’s editors — it highlights products that are truly going above and beyond to contribute to the education sector.
“We are honored to have both the M11WB and TR615 recognized by Tech & Learning,” said Katie Sullivan, Senior Product Manager for AVer Information Inc. USA. “At AVer, our mission is to develop technology that empowers educators and institutions with tools that are intuitive, reliable and impactful. These awards showcase our commitment to delivering innovative solutions that enhance engagement, improve learning outcomes, and support the evolving needs of modern education.”
AVer’s M11WB is a powerful wireless document camera designed for modern classrooms. The M11WB captures intricate details in stunning 4K and zooms up to 29X, allowing educators to showcase student work, art projects, or complex diagrams with crystal clarity. Whether teaching in person or remotely, the M11WB’s built-in microphone, LED lighting, and educator-friendly design ensure content is always clear and engaging. A flexible mechanical arm and removable, rechargeable power bank support mobile teaching, while intuitive quick-access buttons keep lessons flowing. Secure WPA3™ encryption enables safe wireless streaming, and seamless integration with AVerTouch software enhances interactivity.
AVer’s TR615 is a next generation 4K AI Auto Tracking PTZ camera engineered for professional broadcasting, live streaming, and event production. Equipped with a large 1-inch Sony Exmor RS CMOS sensor, the TR615 delivers cinematic image quality with rich color, excellent low-light performance, and lifelike depth. Supporting 4K at 60fps, along with 19X optical and 12X digital zoom, the TR615 ensures stunning close-ups and detail even in large venues. With advanced AI-powered tracking, including Presenter Tracking, Zone Tracking, and Hybrid Tracking modes, the TR615 automatically keeps subjects perfectly framed. From fast-paced performances to academic lectures, it provides smooth, professional-grade footage without manual control. Designed for seamless integration, the TR615 supports multiple output formats, including dual 12G-SDI, HDMI, USB, and 3G-SDI, with Genlock for multi-camera synchronization and XLR input for professional audio. It also features NDI®|HX3, Free-D, and Dante AV-H, ensuring compatibility with IP streaming and virtual production workflows.
The Tech & Learning editorial team shared, “The awards brought a huge number of high-quality entries. Our panel of industry experts judged the winning products to be those that were most impactful in helping schools improve teaching and learning during 2025. Every winner should be really proud of their accomplishments — a well-deserved congratulations from the entire awards team.”
26, Feb 2026
Pan IIT Urges Strategic Expansion to Make India a Global Education Hub
By:- Prabhat Kumar, Chairman (IRS), Pan IIT Alumni India
Pan IIT welcomes the Knight Frank – Deloitte report identifying India as the world’s most strategic higher education growth market, driven by its 155 million-strong youth cohort. To harness this potential, we advocate for a dual strategy: vertical expansion through world-class research and specialisation, and horizontal expansion via accessible education hubs across India. These hubs will integrate academia, industry, and innovation, positioning India as a leader in the Global South for educational collaboration and opportunity.
Enabled by 100% automatic-route FDI and supportive budget provisions for research and skill development, we urge the adoption of further streamlined policies to attract private and foreign university investment. Our focus must be on scaling technical and vocational education while deeply integrating Indian Knowledge Systems. Pan IIT is committed to partnering with all stakeholders to transform India into a global knowledge exporter and destination.
26, Feb 2026
KEZAD Group Signs 50-Year Land Lease with Galadari Brothers’ Heavy Equipment Division to Establish AED 75 Million Facility
The 150,000 sqm facility will establish operations for storage and distribution of heavy machinery and industrial equipment in KEZAD – Abu Dhabi
Abu Dhabi, United Arab Emirates – Feb 26: Khalifa Economic Zones Abu Dhabi – KEZAD Group, one of the largest operators of integrated and purpose-built economic zones in the region and Galadari Brothers’ Heavy Equipment Division have signed a 50-year land lease agreement for the establishment of a state-of-the-art facility in KEZAD A (KEZAD Al Ma’mourah).
Galadari is investing AED 75 million in the proposed 150,000 sqm facility that will establish operations for storage and distribution of heavy machinery and industrial equipment in the region. The group’s Heavy Equipment Division is a leading dealer and distributor of commercial vehicles and specialised construction machinery from international brands in the UAE. Headquartered in Dubai, Galadari Brothers is a diversified conglomerate with a legacy spanning more than 60 years and a presence across multiple sectors and international markets.
Since its inception more than four decades ago, the Heavy Equipment Division of Galadari has grown from being a single-product distributor to steadily build an expansive product portfolio constituting a wide range of construction equipment. The move to KEZAD comes as part of Galadari’s strategic plans to expand its business in the region, and its commitment to delivering excellence in services by joining a thriving economic zone with dedicated industrial clusters and practices.
Mohamed Al Khadar Al Ahmed, CEO, Khalifa Economic Zones Abu Dhabi – KEZAD Group said: “We welcome Galadari Brothers to KEZAD, and look forward to a fruitful partnership, as we support them in expanding their foothold in the region with our tailored services. By being in KEZAD, Galadari organically becomes an integral part of a cohesive industrial structure, designed for innovation, collaboration and delivery of outstanding services.
“As we continue on our growth path, we are hopeful that this association will be mutually beneficial for business – contributing to the growth of Galadari as well as the economic development of Abu Dhabi.”
Mohammed Galadari, Co-Chairman and Group CEO of Galadari Brothers said: “The establishment of this facility marks a significant step in advancing Galadari Brothers’ Heavy Equipment capabilities and scaling our operational infrastructure in the UAE. Located within KEZAD’s integrated industrial ecosystem, the facility enhances our ability to support large-scale projects while strengthening the logistics and supply chain networks that underpin regional growth. This investment reflects our long-term confidence in the UAE’s vision for economic diversification and industrial advancement while reinforcing our commitment to delivering the capacity, reliability, and expertise required to serve a rapidly evolving industrial landscape.”
26, Feb 2026
Keturah Ardh sells out first phase for AED1 billion
All 558 townhouse plots snapped up in six months, underscoring strong demand for luxury residential land in Dubai
Dubai, UAE, Feb 26: The first phase of Keturah Ardh, Dubai’s first heritage-wellness integrated luxury community, has sold out, with all 558 luxury townhouse plots acquired in just six months for AED1 billion.
fäm Properties, the exclusive master agency for master developer MAG Group, today confirmed the milestone, which reflects solid demand for premium residential land in Dubai, particularly freehold townhouse plots, one of the most limited and sought-after asset classes in the city’s luxury market.
“The sellout speaks for itself,” said Firas Al Msaddi, CEO of fäm Properties. “Residential plots with approvals for luxury townhouses are among the scarcest product types in Dubai, and buyers and investors responded accordingly.”
“True heritage-wellness communities are rare, and over the past four years, this segment has consistently led the market in both performance and investor interest.”
Located in the Al Rowaiyah First District, Keturah Ardh brings together traditional Arabic architectural principles with a fully integrated modern wellness approach. The 558 luxury townhouse plots are spread across 93 meticulously planned clusters, and phase one was brought to market with attractive payment plans.
The broader master plan blends Arabic heritage with advanced wellness concepts to create a self-contained lifestyle community. The name ‘Ardh,’ meaning ‘earth’ or ‘land’ in Arabic, reflects its ties to culture and nature.
The project reflects MAG Group’s 45-year dedication to quality and innovation, with amenities including spa and sauna facilities, yoga and pilates areas, running and cycling tracks, and extensive green spaces. Mature landscaping includes trees sourced from Italy, Spain, Thailand, and Africa.
Infrastructure is being delivered in Q1 2026, with construction starting in Q4 2026, and full completion expected by 2030.
Keturah Ardh is the fourth major project in the Keturah luxury portfolio, following Keturah Reserve, Keturah Resort: The Ritz-Carlton Residences at Al Jaddaf, and Keturah Bahar.
