Author: Neel Achary

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16, Jan 2026
Abhishek Gupta takes charge as CTO at Stashfin to accelerate AI-Driven Growth, redefining the next phase of scale and transformation

Stashfin, India’s leading digital lending and full-stack financial services platform, has announced the appointment of Abhishek Gupta as its Chief Technology Officer (CTO). In his new role, Abhishek will lead the company’s end-to-end technology strategy and execution, cloud infrastructure, data and AI capabilities, cybersecurity, and product-led innovation, as Stashfin accelerates its next phase of scale and transformation.

Abhishek (1)

Abhishek brings with him several years of experience in building and scaling large, consumer-facing technology platforms across high-growth digital businesses. Prior to joining Stashfin, he also held senior technology leadership roles including Vice President at Zupee, CTO at Creditas Solutions, Associate Director of Technology at the ibibo Group, and Manager – Technology at Times Internet. His career spans building resilient platforms, driving AI adoption, and leading high-performing engineering organisations at scale. His mandate includes advancing cloud-native architecture, strengthening platform reliability, improving performance, and driving cost efficiency across the technology stack, ensuring that Stashfin’s systems scale seamlessly with growing customer and transaction volumes.

A central pillar of his role is leading AI-led transformation across engineering, product and business operations. Under his leadership, AI is being embedded deeply into how products are built and how teams operate, moving beyond experimentation to deliver measurable, real-world impact. This includes AI-assisted and automated code generation, reviews, and quality checks to improve developer productivity and accelerate time-to-market; automated CRM and customer communication workflows that enable intelligent routing, personalised engagement, and faster issue resolution; and AI-powered collections and operations enablement, where data-driven insights optimise outreach timing, channels, and customer interactions.

Commenting on his appointment, Abhishek Gupta, Chief Technology Officer, Stashfin, said,

 “At Stashfin, the focus is on leveraging advanced technology at scale securely alongside the business while improving efficiency and customer experience. We are investing in cloud-native systems, strong data foundations, and applied AI across engineering and operations, from AI-assisted development and automated CRM workflows to intelligent operations such as smart collections. By combining AI-led innovation with a security-first approach, we aim to accelerate time-to-market, reduce manual effort, and deliver reliable, trusted, and personalized digital experiences at scale.”

Tushar Aggarwal, Founder & CEO, Stashfin, further highlighted, 

“As Stashfin continues to grow, technology, data, and AI are central to how we scale responsibly and sustainably. Abhishek brings a strong combination of platform thinking, execution excellence, and AI-first leadership. His experience in building large, resilient digital systems will be critical as we strengthen our technology foundations, accelerate innovation, and deliver long-term value to our customers and stakeholders.”

Abhishek’s role and focus also spans across application security, cloud security, data protection, and governance, ensuring that Stashfin’s technology platforms remain secure, compliant, and resilient as the business grows. In parallel, he also works closely with product, business, and operations leaders to drive product-led innovation, aligning technology execution directly with business outcomes. By building strong data foundations and scalable AI, enabling faster decision-making and consistent customer experiences at scale.

16, Jan 2026
Trends that Amazon Ads thinks will shape the advertising industry in 2026 
The advertising landscape is entering a transformative era where artificial intelligence, authentic creator collaborations, and customer-centric creativity converge to redefine what’s possible. From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands that embrace innovation while staying rooted in genuine customer insights. These emerging trends signal a shift towards meaningful connections that drive measurable business outcomes.
“The future of advertising is not just about reaching more people. It is about reaching the right people with messages that truly resonate. By combining AI capabilities with deep customer insights basis trillions of shopping, browsing and streaming signals, Amazon Ads helps brands move from simply sharing campaign messaging to engaging in meaningful conversations and reach audiences wherever they spend time, across the Amazon store plus thousands of apps and websites,” says Girish Prabhu, Head and Vice President, Amazon Ads India. 
As we step into 2026, here are some trends that Amazon Ads believes will shape the advertising industry this year.
Insights and audience understanding become the creative spark for full-funnel retail media
Media strategies and creative development often operate in silos. However, the most impactful campaigns emerge when customer insights actively shape creative thinking from the start, rather than simply confirming decisions after. When marketers design campaigns based solely on internal preferences, they risk creating content that resonates with a narrow subset rather than their intended audience. Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. Today, the focus has shifted from a narrow emphasis on search-driven online shopping to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions. The strongest work emerges when teams use audience insights and customer feedback to identify unmet needs and emotional drivers that might otherwise go unnoticed. By pairing creative decisions with insights, advertisers can connect with the right audience with the right message at the right time.
Agentic AI democratizes creative excellence for businesses of all sizes
Agentic AI is transforming advertising by making sophisticated creative capabilities accessible to businesses of every size. What once required weeks of production time and substantial resources can now be accomplished in hours through AI-powered systems working alongside human creativity. This breakthrough removes creative barriers that have traditionally limited smaller businesses. Brands adopting this technology early gain competitive advantages through creative operations that are faster, more flexible, and easier to scale. This AI-powered democratization means businesses of all sizes can now compete with professional-grade creative, driving meaningful outcomes and scaling their advertising presence with enhanced reach and engagement
AI will unlock advanced analytics and optimization and drive performance
The most significant advertising impact of AI will occur behind the scenes, finding the right audiences, improving campaign performance, and continuously optimizing to deliver measurable business outcomes. AI tools will help analyze the large number of insights from campaigns and recommend opportunities that would otherwise require extensive time to spot manually or those that might go undetected entirely. This will make advanced analytics accessible to more marketers through natural language and enable them to conduct complex campaign analysis faster.
Streaming TV (STV) advertising enters its performance era
As per Ormax OTT Audience Report 2025, the total video streaming audience in India has now crossed 600 million users alongside a surge in Connected TV viewership reaching 129.2 million active users in 2025. In 2026, advertisers are projected to increase their streaming ad investments, utilizing this channel for both brand storytelling and driving consideration thus enabling full-funnel outcomes. Advertisers will go beyond traditional metrics (like reach, frequency and brand favorability) to measure the success of their streaming TV campaigns and will evaluate business outcomes with sales, sign-ups, and bookings. Industry measurement focus is expected to evolve from basic metrics like reach and engagement to more sophisticated indicators of consideration and full-funnel impact.
Deeper storytelling with contextual advertising and creator collaborations
Advertising will move beyond transactional touchpoints to create immersive, contextually aware brand experiences powered by technological innovation and human authenticity. Creators will evolve from content partners to strategic business catalysts, with brands weaving them into the core fabric of their operations as powerful catalysts for innovation and authentic customer connection. Simultaneously, contextual advertising will reinvent itself through scene-specific streaming TV ads. Imagine pausing an action thriller during a tropical island chase sequence and receiving real-time flight offers to that exact destination, complete with prices and times from your local airport. Together, these trends represent advertising’s shift toward narrative depth: where creator-led storytelling builds long-term community trust and loyalty, while hyper-relevant contextual moments deliver precision and immediacy. The most resonant brands of 2026 will be those that adopt this for impactful storytelling, while leveraging technological sophistication to deliver the right message at precisely the right story moment.
As these trends converge in 2026, the advertising industry stands at the threshold of an era where technology amplifies human creativity. Brands that successfully balance AI-driven efficiency with authentic customer connections will not only draw attention but build lasting relationships with engaging storytelling.
16, Jan 2026
Innovartan Technologies Launches Classview.AI to Bring Data-Led Visibility Inside Classrooms
Innovartan Technologies announced the launch of Classview.AI, an AI-driven Classroom Intelligence Engine aimed at addressing one of education’s most persistent blind spots- limited, unreliable visibility into what actually happens inside classrooms.
While schools have invested heavily in teacher training, assessments, and external audits, classroom teaching itself has largely remained unmeasured, episodic, and subjective. Classview.AI seeks to change this by enabling continuous, objective analysis of every lecture, converting classroom activity into structured academic and pedagogical insights for teachers and school leadership.
The platform uses a classroom camera and proprietary AI models to analyse lectures across a five-pillar framework: academic coverage and correctness, lesson introduction, communication quality, application of concepts, and effectiveness of doubt resolution. Teachers receive personalised, non-judgmental feedback to strengthen instructional delivery and enable adaptive teachers’ training, while school leaders gain data-backed visibility into teaching quality across grades, subjects, and campuses.
Prashant Sharma, Co-Founder & CEO, Innovartan Technologies, said,
 “Education systems globally have tried to improve outcomes without truly understanding classroom reality. Teaching has been treated as an art that is difficult to measure, which has limited large-scale improvement. Classview.AI changes that assumption. Today, there are 15 lakhs schools in India, where over 1 Crore teachers educate students every day. Every classroom has different needs; a standardised solution won’t be effective everywhere. By analysing every class, every day, we are turning teaching into a measurable, improvable process without surveillance, without manual effort, and without judgement.  The goal is to customise and fulfil the requirements of each class and empower them with objective insights that help them teach better, faster, and more confidently. Even when there are marginal improvements on a daily basis, educational accountability and precision compound over time. ”
Ravi Sharma, Co-Founder & CTO, Innovartan  Technologies, and an alumnus of IIT Kharagpur, said,
“Classview.AI has been built with a strong emphasis on engineering rigor, statistical validation, and real-world reliability. Every model has been tested in live classroom environments to ensure consistency across subjects, languages, and teaching styles. Our priority has been to create a system institutions can rely on, without introducing friction or additional workload for teachers”
Since October, Classview.AI has been deployed across 100+ classrooms as pilot projects in 25 schools, and has recorded a 60%+ conversion rate from demonstrations to adoption. The company reports strong teacher acceptance driven by its feedback-first design, and has initiated pilot programs with various State Governments. The AI models have been trained across multiple Indian languages, subjects, and boards, enabling scalability across diverse institutional environments.
According to Innovartan, participating schools have reported improvements in lesson clarity, classroom engagement, and student comprehension within weeks of deployment. Post-class recordings also allow students to revisit lessons at their own pace, reinforcing learning outcomes beyond classroom hours.
Looking ahead, Innovartan plans to extend Classview.AI into an AI-powered personal learning companion for students, using classroom-derived insights to deliver customised practice, targeted explanations, and adaptive doubt support, creating a continuous feedback loop between teaching and learning
15, Jan 2026
KEZAD Group Signs 50-Year Land Lease with Jotun Abu Dhabi to Set Up AED 450M Facility

Abu Dhabi, UAE – Jan 15: Khalifa Economic Zones Abu Dhabi – KEZAD Group, one of the largest operators of integrated and purpose-built economic zones in the region, and Jotun Abu Dhabi have signed a 50-year land lease agreement for the establishment of a new manufacturing facility in ICAD – KEZAD Musaffah.

KEZAD Group Signs 50-Year Land Lease with Jotun Abu Dhabi to Set Up AED 450M Facility

Jotun Abu Dhabi, part of Jotun, one of the world’s leading paints and coatings manufacturers, will invest AED 450 million in the 83,177 square metre state-of-the-art manufacturing facility. With this investment, Jotun Abu Dhabi is embarking on a major expansion, relocating from their existing 22,000 square metre facility. The investment is set to create approximately 200 jobs in KEZAD.

Abdullah Al Hameli, CEO Economic Cities & Free Zones, AD Ports Group, said: “We are pleased to see Jotun Abu Dhabi expand its presence within KEZAD’s rapidly evolving industrial landscape. KEZAD Group continues to enhance world-class infrastructure that supports the advancement of the regional construction industry. Guided by the vision of our wise leadership and our role as a global manufacturing hub, we remain dedicated to supporting the UAE’s construction sector in the Emirate of Abu Dhabi.”

Svein Johan Stub, General Manager of Jotun Abu Dhabi, said: “The expansion marks a major milestone in the manufacturing journey of Jotun Paints in Abu Dhabi and reinforces our commitment to strengthening our presence in the emirate. We remain confident that by being part of KEZAD’s industrial ecosystem will enable us to deliver tailored solutions that meet market demands, and support the growth of the region’s construction, real estate and energy industries.”

The region’s paints and coatings industry is undergoing rapid development, driven by strong construction momentum in the UAE, and is poised to attract further investment expanding the scope for its future growth and contribution to the nation’s non-oil economy. Jotun Abu Dhabi’s expansion in KEZAD is a significant step forward in this direction, further accelerating the growth of the sector in this region.

15, Jan 2026
Leeford Ortho Promotes Ortho Care as an Active Lifestyle Choice with Tiger Shroff

Leeford Ortho Repositions Orthopedic Support as a Lifestyle Choice with ‘Fit Raho, Hit Raho’ Campaign Featuring Tiger Shroff

Leeford Ortho has launched its high-energy ‘Fit Raho, Hit Raho’ campaign, transforming orthopedic support from a medical necessity into an aspirational lifestyle enabler. The initiative features action superstar Tiger Shroff and actor Varun Sharma across three hero films that celebrate continuous momentum for ambitious, fitness-driven consumers.

The campaign signals a fundamental shift in the way orthopedic care is perceived. Instead of focusing solely on treatment and recovery, Leeford Ortho positions fitness as a way of life, appealing to consumers who view staying active, ambitious, and ahead as an integral part of their daily routine. This strategic repositioning moves the category away from its conventional, medicalized perception, making daily health and pain management seamlessly integrated into everyday living.

Schbang led Leeford’s complete communication journey, defining brand positioning, creative expression, and the memorable tagline “Fit Raho, Hit Raho”, capturing the spirit of continuous activity. The three films, produced by Hogarth, leverage situations authentic to both Tiger Shroff and Varun Sharma, ensuring strong product recall while maintaining high relatability with mass audiences.

What sets this strategy apart is its focus on lifestyle over ailment. The campaign speaks to consumers who treat fitness as an identity rather than an occasional activity, while Leeford Ortho’s fast-acting relief supports their active routines. By making orthopedic support easy to use and integrate into daily life, the brand positions itself as a catalyst for sustained movement rather than a temporary solution.

The campaign also balances Leeford’s strong healthcare legacy with a youth-relevant, energetic voice, connecting with modern, fitness-conscious audiences. It demonstrates that effective brand repositioning happens when product benefits align with how consumers actually want to live.

Sidhant Gupta, Director, Leeford Healthcare Ltd., said:

“With ‘Fit Raho, Hit Raho’, we target people who see fitness as a way of life, not just a solution. Schbang helped us translate that vision into a campaign that feels energetic, relatable, and true to who our consumers are today.”

Hariharan Subramanian, Creative Director, Schbang, added:

“Leeford gave us a unique opportunity—not just to shape the brand’s voice in advertising, but to break the category out of its clinical mould. Instead of sounding medicinal, we chose to speak to people before they became patients, connecting with them in their everyday lives.”

Through ‘Fit Raho, Hit Raho’, Leeford Ortho establishes itself as a brand that understands modern fitness culture, proving that orthopedic care can be both effective and aspirational, enabling consumers to maintain momentum, confidence, and an active lifestyle.

15, Jan 2026
How India Swiggy’d 2025: A Feast for the Fast, the Foodie, and the Future

In 2025, India transformed every meal into a celebration of flavor, convenience, and connection. Amid packed workdays, late-night scrolls, and festive gatherings, food continued to anchor daily life. Ordering a meal was no longer just about indulgence it became instinctive: a pause between meetings, a reward after long hours, a reason to gather, or simply a moment of comfort delivered right on time.

India chose what it trusted: familiar flavors, dependable favorites, and meals that seamlessly fit into daily routines.

Welcome to the 10th edition of How India Swiggy’d, a snapshot of India’s love affair with food and a recap of the year’s delicious highlights.

Big Year, Big Bites

Biryani reigned supreme once again. With 93 million biryanis ordered in 2025—that’s 194 orders per minute or 3.25 biryanis every second—this aromatic masterpiece proved that India’s love for it remains unwavering. Chicken Biryani (57.7 million orders) was the most loved, with the highest number of repeat orders.

Other favorites included:

  • Burgers: 44.2 million orders

  • Pizzas: 40.1 million orders

  • Veg Dosa: 26.2 million orders

Snack time (3–7 PM) dominated with comfort food:

  • Chicken Burgers: 6.3 million orders

  • Veg Burgers: 4.2 million orders

  • Chicken Rolls: 4.1 million orders

  • Veg Pizza: 3.6 million orders

  • Chicken Nuggets: 2.9 million orders

The iconic Chai-Samosa ritual continued with 3.42 million samosas and 2.9 million adrak chai served during snack hours.

Desserts and indulgence saw classics like:

  • White Chocolate Cake: 6.9 million orders

  • Chocolate Cake: 5.4 million orders

  • Gulab Jamun: 4.5 million orders

  • Kaju Barfi: 2 million orders

  • Besan Ladoo: 1.9 million orders

Chocolate ruled ice creams, with 3.3 million Dark Chocolate and 2.6 million Chocolate Sundaes sold.

Global flavors made their mark:

  • Mexican: 16 million orders

  • Tibetan: 12 million+ orders

  • Korean: 4.7 million orders

  • Matcha emerged as the most searched global cuisine.

Hyperlocal flavors gained momentum, with Pahari cuisine growing 9x and Malabari, Rajasthani, and Malvani cuisines almost doubling in orders.

Dinner remains king, with orders nearly 32% higher than lunch.

Big Heart, Bigger Celebrations

  • In Hyderabad, a single customer spent ₹47,106 on 65 Dry Fruit Cookie Gift Packs to kickstart festivities.

  • A Mumbai foodie placed 3,196 orders in 2025—almost 9 orders a day—the highest in the country.

Bolt deliveries ensured instant gratification:

  • Highest deliveries in Bengaluru, followed by Hyderabad and Mumbai.

  • Emerging markets: Ahmedabad, Jaipur, Vizag, Kochi.

  • Top desserts on Bolt: Chocolate Cakes and Gulab Jamun.

99Store highlights:

  • Bengaluru led orders, followed by Hyderabad and Mumbai.

  • Popular items: Chocolate Pastries (2.3 lakh orders), Chocolate Cakes (1.3 lakh), Chicken Biryani, Paneer Pizzas, Corn Garlic Bread, Chicken Fry.

  • Legendary order in Mumbai: 15 Dum Chicken Biryani, 10 Chicken Meatball Kebabs, 5 Falafel-E-Khaas & Pepper Paneer Biryani, and 100 Gulab Jamuns—a true feast!

Delivery partners clocked 1.24 billion km, equivalent to Kashmir to Kanyakumari 340,000 times.

  • Bengaluru’s Mohammad Razique delivered 11,718 orders

  • Chennai’s Poongodi led female partners with 8,169 orders

Breakfast Staples to Midnight Binges

Breakfast favorites:

  • Idli: 11 million orders

  • Veg Dosa: 9.6 million

  • Veg Vada & Medhu Vada: Top 3

  • Veg Puri: 1.26 million

  • Aloo Parantha: 1.25 million

Late-night cravings (12 AM–2 AM):

  • Chicken Burgers topped with 2.3 million orders

  • Chicken Biryani, Veg Burgers, Veg Pizzas followed

  • Chocolate Waffles, Chocolate Cakes, and White Chocolate Cake dominated desserts

Festive Mania

Food celebrated faith and festivity:

  • Ganesh Chaturthi: 2.28 lakh modaks delivered

  • Navratri: 99,200 Sabudana Khichdi, 1 lakh Vrat Thalis, 70,000 Sabudana Vada

  • Ashtami: 2.2 lakh orders in 60 minutes, order value 17% higher than last year

  • Independence Day: Chicken Biryani led; Kannur had a record order of 50 Special Faloodas

  • Rakhi: 4,650 orders per minute during dinner

  • Diwali: 1.7 million kgs of sweets, dry fruits, and desserts delivered

Convenience Meets Cravings

Swiggy’s innovative features shaped urban dining:

  • High-protein foods: 23 million orders, led by Bengaluru

  • Incognito Mode: 69.32% YoY growth, popular in Bengaluru, Hyderabad, Mumbai, Jaipur, Ahmedabad, Chandigarh, Nagpur

  • Preferred incognito slots: 1 PM and 8 PM

Dining Out Evolves

Dining out became a social lifestyle experience:

  • 23.7 million diners seated, led by Bengaluru (4.5M), Delhi (3.9M), Hyderabad (3.7M)

  • Emerging markets: Jaipur, Chandigarh, Kochi, Dehradun, Vadodara, Mangalore

  • Savings through Swiggy Dineout: ₹774 crore nationwide

  • Single highest saving: ₹150,800 in Bengaluru

  • Highest single bills: ₹3 lakh (Bengaluru & Mumbai), ₹1.73 lakh (Pune)

  • Group bookings: Bengaluru (7.49 lakh), Delhi (6.29 lakh), Hyderabad (5.7 lakh)

  • Buffet bookings: 219,320 (78% growth), with Delhi leading

  • Premium dining: 1.6 million bookings (123.7% growth)

  • DineCash popular in Bengaluru, Delhi, Ahmedabad, Jaipur

2025: A Year of Food, Culture, and Connection

From breakfast rituals to midnight indulgences, from festive feasts to impromptu bites, India’s relationship with food evolved in 2025. Each order, each meal, each bite painted a vibrant picture of the country’s culinary soul.

Whether dining in the shadows of the night or celebrating under restaurant lights, food continues to turn every moment into a lasting memory.

15, Jan 2026
Shree Cement commissions Ras Unit 11 in Jaitaran, adding to One of Asia’s Largest Single-location cement plants

Shree Cement Limited announced the commissioning of RAS Unit-11 at its integrated manufacturing facility in Jaitaran, Rajasthan. The new unit adds 3.65 MTPA of clinker capacity and 3.0 MTPA of cement capacity, further strengthening Shree Cement’s largest and most advanced manufacturing complex and one of Asia’s largest single-location cement facilities.

Ras Unit_04

Designed as a fully integrated unit, RAS Unit-11 reinforces the plant’s clinkerisation and grinding capabilities at a single site, supporting efficient and reliable supply to key North Indian markets. With this addition, Shree Cement’s total cement production capacity in India increases to 65.8 MTPA, consolidating the company’s position as a benchmark for large-scale cement manufacturing.

RAS Unit-11 is supported by advanced automation and modern plant infrastructure, including Pfeiffer raw and coal mills, an FLSmidth kiln with a 6-stage preheater and DeNOx system, and an FLSmidth Cross-Bar® cooler with an intermediate HRB (Heavy-Duty Roller Breaker). Energy efficiency is strengthened through a 22 MW waste heat recovery system and the use of alternative fuels, aligning with Shree Cement Limited’s sustainability backbone. 

Commenting on the milestone, Neeraj Akhoury, Managing Director, Shree Cement Limited, said:

“RAS Unit-11 reflects our continued focus on disciplined capacity expansion and responsible resource use. Additionally, the adoption of advanced technologies across our operations and logistics has further enhanced efficiency and cost optimisation.”

Backed by long-term mining security, NABL-accredited quality systems, a highly skilled workplace and enhanced capacity, Shree Cement is well-placed to support infrastructure growth and deliver value to customers across North India.

15, Jan 2026
SaintG Partners with Francorp to Drive Franchise Expansion in India

New Delhi, Jan 15 : SaintG Leather Studio Pvt. Ltd., a premium leather lifestyle brand, has partnered with Francorp, the franchise consulting arm of Franchise India Brands Limited, to expand its presence across metros, Tier 1, and Tier 2 cities via a structured franchise model. Known for luxury leather footwear, bags, apparel, and accessories, SaintG currently operates a Delhi Exclusive Brand Outlet (EBO), robust D2C channels, and Multi-Brand Outlets (MBOs), and is now scaling its physical presence nationwide.

IMAGE Launch

Market Insights

India’s leather goods market reached USD 14 billion in 2025 and is projected to grow at a 10.1% CAGR through 2031, driven by rising incomes, urbanization, and increasing demand for branded footwear and accessories. Branded segments in metros account for over 25% market share, while Tier 2 cities are growing 20%+ YoY, fueled by e-commerce and premium retail adoption.

Franchise Expansion Strategy

“SaintG’s global design edge and premium leathers position us perfectly for India’s aspirational consumers. Partnering with Francorp accelerates our franchise rollout to 25 stores by 2027, ensuring both quality and scale,” said Ayushman Khanna, Founder & CEO, SaintG.

“Francorp is excited to propel SaintG’s expansion in the booming leather sector, attracting investors for sustainable, high-return franchise stores in top malls across the country,” added Gaurav Marya, Founder & Chairman, Franchise India Brands Limited.

15, Jan 2026
Habuild Achieves 8th World Record for Global Yoga Viewership, Announces Construction of A School Initiative

 Mumbai, Jan 15: Habuild, India’s first habit building platform, has officially made a world record for the Most Yoga Viewership in a Day, as validated by the World Records Union. The record was achieved through six live online yoga sessions conducted throughout the day, with participation counted cumulatively across all sessions. The initiative witnessed global participation, with 9.3Lakh people joining in. Marking the milestone, the platform also announced the construction of a school, with every new participant’s presence contributing a brick towards the building of the school.

The record was created as a part of Habuild’s Har Ghar Yoga initiative. The theme for this year is designed around promises for new beginnings.  Every New Year begins with promises like better health, more movement, calmer minds. Yet by mid-January, most resolutions fade away. In fact, the second Friday of January is often referred to as Quitter’s Day, when motivation dips and people are most likely to give up. This World Record is Habuild’s response to this moment.

Instead of pushing people to do more, the initiative invited them to start softer. Instead of chasing perfection, it celebrated showing up. And instead of framing quitting as failure, it reminded people that beginning again is always allowed. The day symbolised renewal, self-belief, and conscious action  making it a meaningful day to collectively begin, or begin again.

Women aged 45 and above formed a significant part of the participation, reflecting the community that continues to shape Habuild’s daily practice. The scale of engagement highlighted how shared routines and gentle accountability help habits take root.

Commenting on the milestone, Saurabh Bothra, Co founder & Yoga Teacher, Habuild, said,

“This day felt less about a record and more about people finding their way back. When participation feels welcoming, consistency follows. Har Ghar Yoga was created to hold that space and the response showed how powerful that can be. Our community has always believed in servitude. Hence we have also announced construction of a school in my ancestral village. For every person who joins us through our community, we are donating a brick towards the construction of this school. ”

For Habuild, the day marks a continuation of its focus on everyday practice and larger good towards the society. The work ahead remains centred on supporting people as they carry this rhythm into daily life, one session at a time.

15, Jan 2026
SBL Energy Sees Union Budget 2026 as Catalyst for Infrastructure, Mining, and Green Growth

By:- Sanjay Choudhari, Chairman, SBL Energy:

‘The forthcoming Union Budget 2026 calls for a transformative opportunity to substantially boost India’s infrastructure and mining sectors. We strongly anticipate strong initiatives that indicate significant capital investment into large-scale projects, incentivise the adoption of innovative green technology, and rationalise duties on critical materials to reduce cost constraints. Besides this, streamlined regulatory frameworks, like single-window approvals, are critical for promoting ease of doing business and unlocking private investment. Such forward-thinking changes would spur innovation, boost global competitiveness, and establish India as a leader in long-term industrial growth. A visionary budget would not only stimulate economic growth, but will also strengthen the country’s commitment to resilience, self-reliance, and environmental care.’