19, Nov 2025
Brewing Trust, One Cup at a Time: Amruta Tea Blends Tradition with Innovation
Mumbai, Nov 19: In a market dominated by long-established players, Amruta Tea has emerged as a refreshing homegrown brand that’s redefining how India enjoys its favourite beverage. Rooted in authenticity and driven by innovation, the company’s philosophy revolves around trust, quality, and a deep understanding of local tastes.
“At Amruta Tea, we’ve always believed that a strong tea brand operates on trust and sincerity; says Ishita Malpani, Managing Director, Amruta Tea. “Our strength lies in adaptability and creativity. We’ve combined traditional tea knowledge with modern brand thinking to deliver high-quality, emotionally resonant products.”
Consumer preferences, Malpani notes, have changed significantly post-pandemic. People are more conscious of ingredients and are seeking blends that support wellness. “We’ve seen two key trends: nostalgia and purposeful experimentation. Consumers want comfort in familiar flavours while exploring new ones. Health and transparency are now as important as taste,” she adds. Amruta Tea has been quick to respond with functional blends designed for both pleasure and purpose. The company is investing in R&D to create teas infused with natural herbs and botanicals that aid digestion, relieve stress, and support immunity.
Behind every cup lies a strong commitment to quality and sustainability. Amruta Tea works closely with growers to ensure ethical sourcing, fair trade, and consistency in quality. The brand is also leveraging technology from automated blending and packaging to AI-led taste analysis ensuring that each batch meets exacting standards. Expanding rapidly across India, the company is now eyeing global markets with a growing Indian diaspora. “We’re exploring exports and private-label collaborations with like-minded brands. Our goal is to make Amruta Tea synonymous with trust and taste both at home and abroad,” says Malpani.
Sustainability also extends to its packaging. The brand is transitioning to recyclable and biodegradable materials and exploring minimal-plastic alternatives.
Looking ahead, Malpani envisions Amruta Tea among India’s most loved homegrown names. “Five years from now, we see ourselves as a brand that’s trusted for quality, celebrated for innovation, and respected for our commitment to people and the planet,” she concludes.
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- By Neel Achary
19, Nov 2025
Sinch Releases 2026 Predictions: AI to Redefine How Brands Connect
New Delhi, Nov 19: Artificial intelligence is rewriting the rules of digital communication. According to Sinch (Sinch AB (publ), XSTO: SINCH) 2026 predictions, AI agents, voice technology, and conversational messaging will converge to drive a fivefold increase in customer interactions, with smarter systems, data flows, and security layers redefining on brands connect with consumers worldwide.
The convergence of conversational messaging and generative AI is creating an explosion in communication volume. Sinch predicts that AI agents for both businesses and consumers will create entirely new categories of interaction, redefining engagement models and forcing companies to redesign their communication frameworks for scale, context, and trust.
“India is at the forefront of the new era of intelligent communication. With the most diverse and digitally engaged population in the world, we see AI, voice, and conversational technologies coming together to reimagine the way businesses connect with customers. From multilingual voice agents to AI-driven customer journeys, India is fast turning into the proving ground for innovation at scale. At Sinch, our focus is on embedding intelligence into every interaction-helping enterprises move from efficiency to empathy, from automation to truly human digital experiences.”, said Ankur Agrawal, Chief Business Officer at Sinch India.
Sinch’s top eight tech predictions for 2026:
- AI agents will spark an explosion in conversation volume and opportunity
Global message traffic is expected to rise three to five times across industries. As conversational AI enables businesses to handle exponentially more interactions, new data and workflow architectures will be required to manage billions of parallel, context-aware exchanges. With AI agents now able to communicate directly with each other, Sinch expects total conversation volumes to surge up to fivefold across industries. - AI agents will evolve from simple cost savers to true growth engines
AI will no longer be about deflection but expansion. Every customer interaction becomes a source of insight and potential revenue. Forward-thinking companies already see up to 30% higher order value from post-resolution upsells handled by AI. - Voice AI will become the preferred channel for complex conversations
New Voice AI systems now respond in around 800 milliseconds, nearly as fast as human conversation. Real-time intent recognition and contextual memory deliver a more human experience that consumers will prefer for complex issue resolution. - Conversational messaging will redefine customer expectations
SMS will remain critical for reach and verification, but rich channels like RCS and WhatsApp, will transform single interactions into two-way conversational experiences. Brands that integrate these channels into one AI-driven journey layer will lead the market. - Connected customer journeys will unlock loyalty and long-term value
Connected customer journeys will unlock loyalty and long-term value.
In 2026, customers will expect seamless transitions between devices and channels, with context carried across every touchpoint. Businesses that fail to synchronize data across voice, chat, and email will lose relevance. - Regionalized communication strategies will separate global leaders from followers
In markets like Brazil and India, WhatsApp accounts for over 90% of business-to-consumer messaging traffic. RCS adoption accelerates in North America, and super apps drive Asia’s ecosystem. Global organizations must accommodate regional differences without sacrificing compliance or performance. - Verified and secure communications will define the future of brand trust
As deepfake and voice spoofing accelerate, verified senders, branded visuals, and frictionless authentication will define digital trust. Unverified or irrelevant content will be filtered out before it reaches the user. - Tomorrow’s intelligent inboxes will reinvent email as a precision channel
42% of consumers expect personalized promotions via email, but 33% percent say they are frustrated when these messages are irrelevant. Intelligent inboxes will penalize generic content and prioritize verified, contextually relevant messages. The penalty for irrelevance will be absolute: if you are not trusted or personalized, you will be invisible.
19, Nov 2025
HCLTech opens office in Calgary, expanding its presence in Canada
CALGARY, Alberta and NOIDA, India, Nov 19:– HCLTech, a leading global technology company, today announced the opening of its office in Calgary, Alberta, following the signing of a memorandum of understanding with Invest Alberta to advance technology collaboration and innovation in the province. The expansion reinforces the company’s commitment to growth in Alberta and across Canada.
Located at The Ampersand, one of downtown Calgary’s premier office complexes; the new facility is designed as a collaboration-first environment and will serve as a client co-innovation and delivery center. The space enables HCLTech to work closely with clients and ecosystem partners to drive innovation, inspire creativity and deliver transformative technology solutions across industries. HCLTech operates delivery and innovation centers in Mississauga, Moncton and Vancouver, supporting more than 50 major Canadian enterprises.
HCLTech is inaugurating the new office today at its Annual Year-End Reception in Calgary; where clients, partners and industry leaders are joining HCLTech executive leadership to mark this milestone. The office reflects HCLTech’s long-term vision to create local jobs, contribute to Alberta’s economy and strengthen Canada’s technology ecosystem. The company has also formed a strategic partnership with Invest Alberta to deepen its presence in the province and collaborate with local enterprises, educational institutions and government stakeholders.
“This is the fifth Indian IT company that IAC has helped land in Calgary;We are very proud of this milestone, as it demonstrates Alberta’s growing appeal in the global tech sector. We celebrate this achievement, the result of collaboration and true teamwork,” said Rick Christiaanse, CEO of Invest Alberta.
“The opening of our Calgary office marks an important step in expanding our presence in Western Canada and advancing the digital transformation journeys of our clients,” said Dave Chopra, Executive Vice President and Canada Country Head, HCLTech. “As we deepen our collaboration with Invest Alberta and accelerate our focus on AI, cybersecurity and data, we see tremendous opportunity to co-innovate with the region’s growing technology community.”
19, Nov 2025
beroi Stresses Farmer Empowerment as Key to Atmanirbhar Bharat
National Institute of Food Technology Entrepreneurship and Management, Kundli (NIFTEM-K), proudly announces the expansion of its 20th Village Adoption Programme (VAP), reaffirming its commitment to transforming rural livelihoods through technology-driven and sustainable interventions. Scheduled from November 19–27, 2025, the initiative will mobilize 21 teams comprising 257 students and 36 faculty mentors to work across 21 villages in 17 districts spanning 13 states of India.
Through its previous outreach efforts across the country, Team NIFTEM-K has implemented impactful interventions in nearly 95 villages across 22 states. To date, 19 rounds of the Village Adoption Programme have been successfully completed, consistently contributing to rural development and capacity building.NIFTEM-K’s efforts have been widely recognized. The institute was honoured with the prestigious Agriculture Leadership Award for this flagship initiative and played a key role in the Smart Gram Pilot Project of Rashtrapati Bhawan, further underscoring its dedication to national development.
Under the visionary leadership of Dr. Harinder Singh Oberoi, Director, NIFTEM-K, this initiative aims to bridge the gap between scientific innovation and grassroots application, ensuring that farmers and rural entrepreneurs gain access to modern food processing solutions that enhance productivity, improve quality, and increase income generation opportunities.
Speaking about the programme, Dr. Oberoi emphasized, “Empowering farmers with knowledge, skills, and technology is essential to achieve the vision of Atmanirbhar Bharat (Self-Reliant India). Through capacity building, rural entrepreneurship promotion, and local-level value addition, NIFTEM-K is striving to create self-reliant and resilient villages that can thrive sustainably.”
The Village Adoption Programme is an experiential learning initiative designed to provide hands-on exposure to students while enabling direct interaction with rural communities. The teams will work on developing innovative food products, improving post-harvest handling, and supporting local food enterprises. The programme also focuses on promoting community-level entrepreneurship, skill development, and technology transfer for sustainable rural growth.
By combining scientific knowledge with local wisdom, NIFTEM-K aims to create a model where “science meets soil,” transforming challenges into opportunities for growth.
Together with its students, mentors, and rural partners, NIFTEM-K continues to build a stronger, smarter, and self-sufficient rural India—one where innovation reaches every farmer and every village becomes a hub of prosperity.
19, Nov 2025
Choice International Expands Infrastructure Advisory Capabilities with acquisition of Ayoleeza Consultants
Mumbai, November 19, 2025: Choice International Limited, one of India’s leading diversified financial services and consulting group, announced that its subsidiary, Choice Consultancy Services Private Limited (CCSPL), has acquired 100% shareholding in Ayoleeza Consultants Private Limited.
Ayoleeza Consultants Private Limited is a two decades old reputed consultancy firm engaged in providing specialized advisory consultancy services in areas such as Railways & Metros, Road & Highways, Bridges, Tunnels and Urban Infrastructure in India and neighbouring countries.
The company currently manages live orders exceeding ₹200 Crores alongwith their Partners. Notably, about 69% of these projects are time-based payment contracts, ensuring consistent monthly revenue. Ayoleeza has recently secured several key assignments in the railway sector, driven by its strong technical capabilities and deep understanding of India’s transport infrastructure landscape. Additionally, the firm has bid for consultancy tenders worth ₹350+ Crores in Railway projects and ₹150+ Crores in Roads & Highways, which are presently under evaluation—indicating strong potential for future order wins.
Backed by a team of over 200+ qualified engineers, planners, and consultants, Ayoleeza Consultants brings strong technical expertise and multidisciplinary project experience under the leadership of Mr. Abhishek Kumar, Founder of Ayoleeza Consultants. The team’s capabilities span across detailed project reports (DPRs), design and supervision, project management consultancy (PMC), and quality assurance for both public and private sector clients. Their experience across national and state-level assignments further complements CCSPL’s growing infrastructure consulting portfolio.
This acquisition is strategically aligned with Choice Group’s vision to expand its Public Sector Consulting vertical and strengthen its capabilities across project advisory, design, supervision, and implementation monitoring services in Infrastructure domain. The integration of Ayoleeza’s strong technical expertise, diversified client base, and proven execution track record will enhance CCSPL’s ability to deliver large-scale infrastructure mandates across India.
Mr. Arun Poddar, Group CEO of Choice International Limited, added:
“We are delighted to welcome Ayoleeza Consultants into the Choice family. This acquisition reflects our continued commitment to scale our Public Sector Consulting business, create long-term value, and contribute to the nation’s growth through participation in key public sector development projects globally.”
With this transaction, CCSPL further consolidates its position as a comprehensive Public Sector consulting and advisory platform, leveraging a strong pipeline of ongoing and upcoming projects across transport segment specially Railways & Metro.
18, Nov 2025
VARU by Atmosphere Elevates Island Dining with Two New Overwater Venues
Maldives, Nov 18: Celebrating the spirit of modern Maldivian hospitality, VARU by Atmosphere has expanded its culinary landscape with the launch of two exceptional overwater dining venues – Teppanyaki Over Water and Cellar at NÜ. A favourite among Indian travellers and couples seeking a blend of romance, relaxation, and refined gastronomy, VARU by Atmosphere continues to evolve its offerings while staying true to its “Naturally Maldivian” essence.
The new additions further enhance the resort’s reputation for immersive dining experiences, already highlighted by its signature restaurant Kaagé, a winner of the Tripadvisor Travellers’ Choice Award 2025 for the fifth consecutive year.
“At VARU, our cuisine, design, and service are intuitive and thoughtfully curated. With Teppanyaki Over Water and Cellar at NÜ, we have created dining journeys that are both enriching and true to the island’s generous spirit – giving our guests new reasons to return, season after season,” said Maurice Van Den Bosch, General Manager, VARU by Atmosphere.
At Teppanyaki Over Water, the vibrant spirit of Japanese cuisine unfolds through the artistry of Teppan grilling. Guests are invited to a lively dining journey over the lagoon, where premium seafood, A5 Wagyu, and sushi are prepared with precision and flair. Enhanced by sake cocktails and the open-air, lantern-lit setting, every seating captures the essence of Japanese hospitality with a Maldivian touch.
As the sun sets over the Indian Ocean, Cellar at NÜ invites guests into an elegant overwater wine degustation lounge, perfect for intimate evenings. The experience celebrates the craft of pairing through rare vintages and bold New World selections, complemented by artisanal chocolate, cheese, and charcuterie platters. The highlight – a six-course Royal Wine Pairing Dinner – transforms each evening into a refined celebration of flavour and finesse.
Located in the North Malé Atoll, VARU by Atmosphere continues to earn global recognition, ranking among the top 1% of listings worldwide in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2025. With these new dining additions, the resort invites guests to discover elevated culinary experiences that blend sophistication, creativity, and island soul.
18, Nov 2025
A Decade of Tata Steel Kalinganagar: Forging India’s Self-reliance
Chandigarh, Nov,18: Tata Steel Kalinganagar (TSK) completes a decade of operations, marking a significant milestone in its journey of industrial leadership and community development. Commissioned in 2015, TSK has not only emerged as a formidable force in steel manufacturing but has also set new benchmarks in operational efficiency, technological advancement, safety, and sustainable practices, while deeply integrating with its surrounding communities.
From an initial capacity of 3 million tonnes per annum (MTPA), TSK has now expanded to 8 MTPA production capacity with a cumulative investment of over ₹50,000 crore — the largest organic capacity expansion in Tata Steel’s history. A key highlight of this expansion was the commissioning of India’s largest blast furnace. Today, TSK plays a crucial role in India’s Atmanirbhar Bharat story by producing over 100 different types of high-quality steel, significantly reducing the nation’s import dependence.
T. V. Narendran, CEO & Managing Director, Tata Steel, said: “For all of us at Tata Steel, Kalinganagar holds a very special place in our hearts. It represents a new era — one where we combined a century of experience with a vision for the future, creating a living blueprint for Indian manufacturing. Kalinganagar tested our resilience, teamwork, and faith, and each time, our people rose to the occasion. Over the past decade, Kalinganagar has demonstrated how growth, technology, and sustainability can work in harmony to build lasting value. Today, as we celebrate this 10-year milestone, I extend my heartfelt gratitude to everyone who has been part of this journey – community, Odisha government, our employees past and present, customers, suppliers & vendor partners – for their unwavering support and belief in our vision.”
The establishment of TSK holds a unique place in the history of Tata Steel; For many years, the rich mineral resources of Odisha primarily served as raw material sources for the Jamshedpur plant. TSK fundamentally altered this dynamic by bringing large-scale steel production directly into Odisha. Odisha has emerged as the largest investment destination in India for Tata Steel, with a total cumulative investment of over ₹100,000 crore in the last 10 years.
TSK’s leadership in leveraging digital and smart manufacturing earned it global recognition from the World Economic Forum, making it the first manufacturing plant in India (and the second worldwide) to be designated as an Advanced 4th Industrial Revolution Lighthouse.
Sustainable growth is at the heart of TSK’s philosophy; The plant minimises its environmental impact through efficient supply chain management and reduced carbon emissions. Notably, 33% of its area is dedicated to green cover. TSK also operates as a Zero Effluent Discharge (ZED) site and ensures 100% solid waste utilisation, highlighting its commitment to environmental stewardship. In 2024, TSK achieved the prestigious ResponsibleSteelTM certification, which validates its commitment to ethical sourcing and responsible production practices.
TSK is also a frontrunner in fostering a diverse and inclusive workplace; The plant proudly reports that 30% of its workforce comprises women, Persons with Disabilities (PwDs), LGBTIQA+ individuals, and members from Affirmative Action communities.
The positive impact of TSK extends well beyond its industrial operations into the local communities. Through robust collaborations with the Tata Steel Foundation, the plant has touched more than 14 lakh lives in the past 10 years. Community benefits include access to quality education through institutions like the Loyola School and advanced medical care at the 100-bed multispecialty Tata Steel Medica Hospital. TSK also supports local empowerment initiatives, such as the Navjeevan Cooperative Ltd., a self-help group of women artisans from Kalinganagar, which provides sustainable livelihoods to over 100 individuals.
The future holds even greater promise for Tata Steel Kalinganagar as it is poised to become a 16 MTPA complex – continuing to innovate, grow, and uplift the lives of countless individuals.
18, Nov 2025
New Wedding Collection || Indian Silk House Agencies
Mumbai, Nov,18:- Indian Silk House Agencies ushers in the wedding season with two curated collections- ‘Brides of India’ and ‘Weddings of India’. The edit reimagines India’s most iconic weaves for a new generation of brides and families who value meaning just as much as magnificence. As wedding trousseaus become increasingly rooted in craftsmanship, the focus shifts towards silks that are heirloom-worthy yet styled with a contemporary sensibility. For Indian Silk House Agencies, it is a commitment to celebrating India’s weaving legacies while offering designs that effortlessly transition from ceremony to celebration, making every drape a lasting part of her story.
Brides of India — The Bride’s Story;
A love letter to India’s extraordinary bridal collection, “Brides of India” captures the soul of every region with cultural finesse. Traditional reds and maroons remain iconic, but there’s a growing appetite for jewel tones like emerald, sapphire, and antique gold, alongside ethereal blushes and ivories for pre-wedding ceremonies. Crafted across Banarasi, Kanjivaram, Tissue, Organza, and Raw Silk weaves, the collections balance tradition with contemporary ease, responding to the modern bride’s desire for comfort, emotion, and enduring value. Indian Silk House Agencies places its vision at the heart of design, empowering every bride to find a saree that reflects her story, her rituals, her palette, her identity. Crafted with pure handwoven Zari, Jangla, Parsi embroidery, Zardosi and other weaving techniques, this collection is where lineage meets modernity. Each saree feels intimate and iconic, designed for the bride who seeks meaning woven into every thread.
Weddings of India — The Celebration Around Her;
Weddings of India is designed for the women who complete the bride’s celebration, mothers in understated Tussars, grandmothers in regal Kanjivarams, sisters in organza pastels, and bridesmaids shimmering in georgettes and tissue. Every ritual finds its aesthetic at Indian Silk House Agencies. Haldi in sunlit yellows, Mehendi in layered greens, Sangeet in luminous shimmer, Reception in statement silks. With Banarasis, Georgettes, Gadwals, Ikats, Brocades, Pure Silks, dual-tone drapes and open-border sarees, the brand ensures every woman finds her perfect celebration drape. Anchored in handcrafted excellence, these sarees are statement of timeless artistry that transitions effortlessly from wedding to festive wear.
18, Nov 2025
TVS Motor Company Champions Road Safety with TVS RONIN’s ‘The Art of Protection’ Campaign on Children’s Day
Chandigarh, Nov,18:- TVS Motor Company (TVSM), a global leader in the two and three-wheeler segment, reinforced its commitment to road safety this Children’s Day, with TVS RONIN’s “The Art of Protection,” initiative at KidZania, Noida, between November 14–16, 2025. Designed to inspire future riders, TVS Motor has consistently been at the forefront of placing safety at the heart of its rider engagement and community initiatives.This event offered immersive, hands-on activities that empowered children to understand road safety through a fun, culturally rooted lens.
Since its launch in 2023, the TVS Racing x KidZania India experience centres have empowered over 258K young participants and their parents with early awareness, and values rooted in safe and responsible riding. On Children’s Day, TVS RONIN hosted an engaging, first-of-its-kind workshop at the Kidzania, Noida premises which empowered more than 10,000 children and their parents. A major highlight of the event being the vibrant TVS RONIN Art Gallery, showcasing helmets adorned with Indian folk-art styles from across the country, each transforming a symbol of safety into a canvas of culture and creativity.
Children also stepped into the role of young creators through a dedicated helmet-painting competition, where they designed their own “The Art of Protection” masterpieces using specially crafted kid-friendly helmets. The experience was further elevated through a series of immersive engagements, including a World of TVS RONIN display, a collaborative canvas-wall activity, interactive games like spin the wheel and thematic quizzes for kids and parents, along with a special ‘TVS RONIN Little Artists’ social media contest. Together, these activities brought safety, expression, and excitement to life in a memorable, hands-on format.
Speaking at the event, Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said; “At TVS Motor, we firmly believe that awareness is the foundation of true road safety, and with this initiative, our goal is to inspire a new generation that sees protection, responsibility, and empathy as essential values both on and off the road. Through ‘The Art of Protection’ campaign, we are proud to strengthen our partnership with KidZania while celebrating the little artist within every child – reflecting TVS RONIN’s commitment to nurturing creativity, self-expression, and responsible riding among future generations.”
In 2023, TVS Motor Company partnered with KidZania to launch a first-of-its-kind Road Safety Experience Zone, offering children a safe and engaging environment to learn the fundamentals of responsible motorcycling. This collaboration aims to inculcate the values of road safety from an early age, fostering discipline, responsibility, and awareness among future riders.
18, Nov 2025
Phurr Becomes the Internet’s New Party Favourite as Honey Singh and Kapil Sharma Team Up
For the first time ever, Honey Singh and Kapil Sharma have come together on screen, and their collaboration has created instant magic for the audience. Their latest track Phurr has taken social media by storm, with fans celebrating the duo’s refreshing and high-energy pairing. Viewers are showering love on their effortless camaraderie, infectious vibe and the fun spirit they bring to the screen.
Phurr has already crossed over 25+ million reach across platforms, emerging as one of the most talked-about songs this season. The track is being widely hailed as the party anthem of the year as listeners continue to groove to its upbeat sound and the duo’s crackling presence. The excitement further grew when Mika Singh and Kiku Sharda shared the song on their Instagram stories, adding to the buzz and amplifying its visibility online.
The anticipation around Kis Kisko Pyaar Karoon 2 is only rising with this hit track. The film features Kapil Sharma in the lead along with Manjot Singh, Ayesha Khan, Tridha Choudhury, Hira Warina and Parul Gulati. With Phurr already winning hearts, the film’s momentum is stronger than ever ahead of its theatrical release.
