26, Jul 2025
India Launches National Cyber Security Research Council & Hosts Hackathon X – A Milestone for Cyber Defense
July 26, 2025: In a landmark move to strengthen India’s national security architecture, the National Cyber Security Research Council (NCSRC) has been officially launched to counter the rapidly evolving threats in cyberspace. With a broad and ambitious vision to safeguard the nation’s digital infrastructure, the Council will drive cutting-edge research, develop protective technologies, and foster strategic collaboration with state and central government agencies.
The formation of the NCSRC comes at a crucial time, as India—one of the most connected nations globally—faces growing and complex cyber threats across governmental, military, and civilian networks. The Council will work in close coordination with agencies to identify vulnerabilities, conduct threat assessments, and implement robust defense strategies.
Under the visionary leadership of Dr. E. Khaliraj, Director of the NCSRC, the Council has already made remarkable strides in building national awareness and capacity. Dr. Khaliraj, a veteran cybersecurity strategist and educator, has led the Council in executing over 150 awareness and social impact programs across India. He is widely regarded for his commitment to democratizing cybersecurity knowledge and his efforts in bringing cyber literacy to grassroots communities. A strong advocate for ethical hacking, youth engagement, and technological innovation, Dr. Khaliraj has been instrumental in establishing more than 300 Cyber Resource Centres across the country. His long-term vision is to transform India into a global hub for cyber excellence, research, and resilience.
As part of this nationwide mission, the Council has launched Hackathon X, India’s largest and most prestigious Capture the Flag (CTF) competition in partnership with various government stakeholders. Held from July 25–27 in Bengaluru, Hackathon X invites young cybersecurity enthusiasts aged 18–35 to demonstrate their skills, solve real-world security challenges, and contribute to India’s cyber resilience.
The competition offers cash prizes of ₹1,00,000, ₹50,000, and ₹25,000, and is open to students pursuing computer science, cybersecurity, or related fields. Registration is open at https://hackathonx.in.
The event was graced by Dr. A. K. Anil Kumar, Director, ISRO, who will deliver the keynote address, and Dr. Pranab Mohanty, IPS, Director General of Police, Cyber Command, Government of Karnataka, who will attend as the special guest.
“Cybersecurity is no longer a siloed concern—it is central to national security, scientific advancement, and our daily digital lives. The establishment of the National Cyber Security Research Council is a giant step toward protecting India’s digital future.” He went on to say, “With world becoming one place now the responsible leaned lot but look at Space security & cyber security closely in sync with national & financial security. With record digital transactions taking place in India data security will play a huge role going forward.”
— Dr. A. K. Anil Kumar, Director, ISRO“The rising sophistication of cybercrime demands an equally strategic and technological counterforce. Hackathon X is not just a competition—it is a mission-critical platform to identify, empower and elevate India’s cybersecurity warriors.”
— Dr. Pranab Mohanty, IPS, Director General of Police, Cyber Command, Government of Karnataka
As India takes a bold step forward in cyber defense, the National Cyber Security Research Council and Hackathon X embody a united vision: to secure the nation’s digital frontier and inspire the next generation of cyber defenders. The event also had active participation from DR M N Thippesawmy Principal AIT, Sh S Mariswamy IPS, DR M Mahadeva & A R Krishnamurthy (both from PVP Trust) & Jayaram Shivanasadra Govindaiah Head NCSRC KN.
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- By Neel Achary
26, Jul 2025
IVPA concludes 2-day Global Roundtable 4.0; reinforces two key demands of edible oil industry
New Delhi, July 25, 2025: The Indian Vegetable Oil Producers’ Association (IVPA), marking its Golden Jubilee year, concluded its flagship event Global Roundtable 4.0 on July 24–25 in New Delhi. The two-day summit, themed “Navigating Tectonic Global Shifts,” convened all stakeholders including global industry experts, policymakers, academics, and senior leadership from the vegetable oil value chain.
At the culmination of deliberations, IVPA reinforced two pressing policy priorities that directly affect India’s farmers, consumers, and industry viability:
1. Duty-Free Imports via Nepal continue to be a problem for the local industry due to zero duty imports of refined oils.
The Association highlighted that Nepal continues to flood Indian markets in north and northeast eastern parts of India. This not only undercuts domestic processors and refiners but also suppresses farmgate prices for oilseeds and contributes to underutilisation of processing capacities. IVPA called for immediate policy review and enforcement mechanisms. One of the potential solutions could be to canalise such zero duty imports through Government Agencies like Nafed and potentially other state agencies.
2. Reinstatement of Standardised Pack Sizes for Edible Oils:
IVPA urged the government to reintroduce standard packs for edible oils. This move is required to remove potential confusion regarding the prices in the context of plethora of pack options in the markets.
In a special message commemorating IVPA’s five-decade journey, Hon’ble Prime Minister Shri Narendra Modi lauded the Association’s role and contribution towards strengthening this sector. IVPA has evolved into a leading voice in policy advocacy, championing sustainability, nurturing innovation and advancing the vision of self-reliance in the edible oil and oilseeds sector.
The Roundtable sessions spanned key themes such as global supply disruptions, food security, sustainable sourcing, and India’s roadmap toward self-reliance and value addition in the oils and oilseeds economy. Expert panels engaged in forward-looking discussions on global trade shifts, climate imperatives, and policy frameworks that will define the sector’s next decade.
Conclusions from the Roundtable
Palm remains consolidated around this price and discount to soya likely to remain so. Indian mustard price rally should cool off with the Government’s intent to release some stocks. Globally sunflower oil prices might ease as the new crop in Black Sea region, likely to bounce back to normalcy. Given the increasing global mandates for bio fuels, it’s imperative that, India should continue the pursuit of higher domestic production at the incentivised minimum support price for oilseeds.
The event was steered by IVPA President Mr. Sudhakar Desai, with strategic leadership from Vice Presidents Mr. V.K. Jain, Mr. Amrendra Mishra, Ms. Bhavna Shah, Mr. Dhritiman Biswas, and Secretary General Mr. S.P. Kamrah.
IVPA remains committed to fostering resilient supply chains, informed policy dialogue, and inclusive growth in India’s edible oil sector.
26, Jul 2025
Galgotias University Celebrates Its Achievement in QS World University Rankings 2026
Greater Noida, 25th July 2025: Galgotias University marked a momentous occasion with a grand celebration commemorating its outstanding performance in the QS World University Rankings 2026. The event highlighted the university’s continued rise in the global academic landscape and its unwavering commitment to excellence. The celebration was graced by Hon’ble Shri Nand Gopal Gupta ‘Nandi’, Cabinet Minister for Industrial Development, Export Promotion, NRI and Investment Promotion, Government of Uttar Pradesh, as the Chief Guest.
Galgotias University on Friday celebrated its performance in the QS World University Rankings 2026. It has been ranked 15th among private universities in India and 43rd overall among all Indian institutions (public and private). The university’s global ranking in the 1201–1400 band is also a point of pride, affirming its growing international presence and academic reputation. The event began with the unveiling of the QS Rankings 2026 banner, followed by the arrival of esteemed dignitaries and the presentation of saplings as a symbol of growth and sustainability.
CEO Dr. Dhruv Galgotia delivered the welcome address, reflecting on the university’s strategic vision, academic accomplishments, and global collaborations. This was followed by an inspiring speech from Chancellor Shri Suneel Galgotia, who emphasized the institution’s transformative journey and future aspirations.
Chief Guest Hon’ble Shri Nand Gopal Gupta ‘Nandi’ praised Galgotias University’s achievements and its vision for higher education. In his address, he stated, “Galgotias University has emerged as a beacon of quality education, innovation, and global standards. Its inclusion in the QS World University Rankings is a proud moment for Uttar Pradesh and reflects the academic progress being driven by institutions in the state. The university’s contribution to skill development and global competitiveness is truly commendable. I extend my heartfelt wishes to Dr. Dhruv Galgotia for this achievement.”
Dr. Ashwin Fernandes, QS Executive Director for Middle East, Africa, and South Asia, addressed the gathering and highlighted India’s expanding presence in global rankings. He appreciated Galgotias University’s commitment to quality benchmarks and global academic standards.
Mr. Ajay Shekhar Sharma, Chief Business Officer of Paytm (One97 Communications) and a proud alumnus of Galgotias University, shared his perspective on innovation and the growing importance of industry-academia collaboration. He fondly recalled his student years and credited the university for shaping his early foundation.
Following the formal ceremony, Shri Nandi visited Galgotias University’s advanced Centres of Excellence, including the TATA Technologies Lab, HP AI Lab, Wipro Cybersecurity Lab, Cisco Lab, and the iOS Development Centre established in collaboration with Apple and Infosys. He appreciated the cutting-edge infrastructure and the university’s focus on building industry-aligned skills for the future.
Galgotias University’s recognition in the QS World University Rankings 2026 reinforces its stature as a world-class institution advancing academic excellence, research innovation, and industry readiness on a global scale.
25, Jul 2025
5 Must-Have Gadgets for the Ultimate Home Entertainment Setup
July 25, 2025: Tired of travelling for hours to catch the latest flicks at faraway theatres? This hassle needs to be the case anymore, as setting up a home entertainment setup to replicate the experience of silver screens is just as accessible!
Setting up a home entertainment setup is easy, but finalizing the devices can often be difficult. A home entertainment setup consists of a number of very distinct devices, and understanding which ones provide the best value-for-money outlook often becomes the trick. Let’s take a look at some of the best options to create the ultimate home entertainment setup below, based on attractive specifications, competitive pricing and much more!
1. OTEK Smart FHD Projectors
One of the most innovative new-age consumer electronics brands in India, OTEK is rapidly expanding its market share in several categories in the country. The Pune-based company offers several best-in-class products that are transforming the respective markets.
One of India’s most innovative firms in the consumer electronics space, OTEK has a number of Smart FHD Projectors that can become ideal additions to your home entertainment setups. It has three different Smart FHD Projectors — Epic, Play and Galaxy, and each of them offers value-for-money specifications and features to go with them.
For instance, the Epic Smart FHD Projector comes equipped with a native resolution of 1080P with an aspect ratio of 16:9. It has an LCD projection of 4”, which is further supplemented by 50,000 hours of LED bulb life, highlighting the durability aspects. The Smart FHD Projector has a brightness of 6000 lumens, with a maximum projection size of 210-inches. For connectivity purposes, it comes equipped with 2 HDMI slots, 1 USB 2.0 slot, 1 MicroSD card, 3.5 mm Earphone plug, AV IN and Bluetooth 5.3. While the Epic projector has a manual image correction, it can be adjusted Vertically +/- 15 degrees and 0 degrees horizontal — a segment best feature. It has a 5W built in speaker, and consumes a meagre 72W power which highlights the energy efficiency. Despite its feature-rich outlook, it weighs only 1.2 KG, supplementing its portability at will.
The second offering of the lineup, the OTEK Play Smart FHD Projector comes equipped with a native resolution of 1080p, along with an aspect ratio of 16:9. This device has a projection type of 4.45” LTPS LCD, and an LED bulb life of 50,000 hours, reducing the maintenance costs to a minimum. With 7,500 lumens of brightness, it also has a maximum projection size of 250 inches, and heightened connectivity via 2 HDMI ports, 2 USB ports, a 3.5 mm earphone port, AV IN and LAN port. Powered with an Amlogic 950s processor, this projector is equipped with Android 13, and has 2 GB of RAM and 32 GB of ROM. It uses WiFi Version 6 (2.4 GHz / 5 GHz), along with Bluetooth 5.0, showcasing its technological superiority. Its feature-rich outlook is further enhanced with an Auto Keystone & Auto Focus image correction, a best-in-class 5W built-in speaker, and a power efficient consumption of 120W. This device weighs only 2 KGs, and is available in two distinct colour variants — Black and White.
At the final showdown, the OTEK Galaxy Smart FHD Projector highlights the best of the lineup. Continuing its predecessors, the Galaxy projector is also equipped with a native resolution of 1080p, along with an aspect ratio of 16:9. Its 5.7” LTPS LCD projection type is further enhanced with highly durable LED bulbs that have an operational life of over 50,000 hours. With a segment-best brightness of 10,000 lumens, with a maximum projection size of 250 inches — offering the segment best viewing experience. The OTEK Galaxy Smart FHD projector comes equipped with 2 HDMI ports, 2 USB ports, a 3.5 mm earphone port, AV IN and Lan Port. Powered with an Amlogic 950S processor and running on Android 13, it also has 2 GB RAM and 32 GB ROM, with WiFi Version 6 (2.4 GHz / 5GHz) and Bluetooth 5.0 enhancing its futuristic outlook. This product also consists of Auto Keystone and Auto Focus for image corrections, and has a 5W built in speaker that enhances the overall viewing experience. Despite its feature rich outlook, the Galaxy projector consumes only 150W power, and has a weight of 2.5 KG, adding to its portability.
2. Fort Q120 Soundbar
With a projector pinned in, the next step is to finalize a sound system for the home entertainment system. The Mivi Fort Q120 Soundbar has 2 built-in subwoofers, 120W Surround Sound with Bluetooth v5.1. It is a perfect addition with a home projector that will make you feel you are in a theater. You can access this with a remote while it has Multiple EQ and Input Modes.
3. CrossBeats Blaze B50 Soundbar
CrossBeats Blaze B50 Soundbar can also be an option that you may check. It has Gaming RGB light, party light, Karaoke light with FM Radio AUX, SD Card, and USB connections. It has 10 hrs battery life with 4000 mAh battery life that gives you full entertainment without break. It is more convenient to use within the mic for accessing phone calls while you are enjoying music at your home. Whether you want to enjoy a movie or a game, this sound bar can fit for all, no matter what it is used for.
4. AVSOL 110 inch Projector Screen
Let’s move on with the Projector screen that gives you a big screen experience at your convenient place. SAVSOL 110 inch Projector Screen has a 4K quality screen with a 16:9 Portable Eyelet feature. It is a premium Video Foldable Projector screen for HD Home Theater Cinema. It is suitable for long term uses as it has no odor, no wrinkles, and no deformation.
5. Inlight® Universal Manual Wall Autolock Projector Screen
This Inlight® Universal Manual Wall Autolock Projector is a height of 6 ft and supports full HD 1080P, 80 Degree Viewing Angle, and UHD-3D-4K technology. However, it has a 4.3 ratio of picture format that offers high resolution picture quality. It can be a good addition for residential and commercial use with other home entertainment products.
25, Jul 2025
Karur Vysya Bank Reports Q1 FY26 Financial Results
July 25, 2025:
Highlights:
- Total Business up by 15.27% YOY and 5.07% for the quarter.
- Deposits up by 15.49% YOY and 4.48% for the quarter.
- Loan Book grew at 15.01% YOY and 5.78% for the quarter.
- Loans book under RAM grew at 19.52% YOY and 5.68 % for the quarter.
- CASA up by 4.50% YOY, 5.29% QOQ, CASA ratio stood at 27.48%.
- PPOP up by 7.91% YOY down by 3.59% QOQ
- NIM at 3.86%, down by 28 bps YOY, down by 19 bps QOQ.
- Other Income up by 16.10% YOY.
- Cost to Income Ratio for the period is at 47.24%.
- ROA at 1.73% for the quarter.
Mr. Ramesh Babu B, Managing Director & CEO, The Karur Vysya Bank said, “We are pleased to report that our performance indicators align with our previously issued guidance. Notably, we successfully front-loaded growth in the first quarter of this financial year, consistent with our approach over recent years. Our sustained and inclusive results across all three key metrics—growth, profitability, and asset quality—demonstrate the ongoing strength of our performance since the beginning of the year. The bank’s total business reached Rs 1,96,024 crore, reflecting our sustained growth momentum in the first quarter, with an overall business increase of 5% (QOQ) and a year- on-year growth of 15%. Advances rose to Rs 89,374 crore, representing a growth of 6% (QOQ), while deposits increased to Rs 1,06,650 crore, achieving a (QOQ) growth rate of 4%. Building on its strong performance, the Bank recorded its highest profit of Rs.521 crore.”
BALANCE SHEET:
Balance sheet size as of June 30, 2025 was ₹ 1,25,371 crore as against ₹ 108,766 crore as of June 30, 2024, a growth of 15.27%.
Total business as on 30th June 2025 stands at ₹ 1,96,024 crore, registering a Y-o-Y growth of 15.27% i.e. up by ₹ 25,965 crore from ₹ 1,70,059 crore as on 30.06.2024.
Total deposits as on 30th June 2025 crossed rupees one lakh crore and stands at ₹ 1,06,650 crore, registering a Y-o-Y growth of 15.49% i.e. up by ₹ 14,301 crore from ₹ 92,349 crore as on 30.06.2024.
Total advances as on 30th June 2025 stands at ₹ 89,374 crore, registering a Y-o-Y growth of 15.01% i.e. up by ₹ 11,664 crore from ₹ 77,710 crore as on 30.06.2024.
FINANCIAL PERFORMANCE – Q1 FY 2026 vs. Q1 FY 2025:
Net profit for the quarter registered a growth of 13.51% and stood at ₹ 521 crore from
₹ 459 crore during corresponding quarter of previous year.
PPOP for the quarter increased by 7.91% is at ₹ 805 crore, as compared to ₹ 746 crore for corresponding quarter of the previous year.
Net interest income increased by 5.16% to ₹ 1,080 crore vis-à-vis ₹ 1027 crore for corresponding quarter of previous year.
Net interest margin stands at 3.86% as compared to 4.14 % for the corresponding quarter of the previous year.
Cost of deposits has increased by 29 bps and stands at 5.77% as compared to 5.48% for the corresponding quarter of previous year.
Yield on advances has been decreased by 12 bps to 10% from 10.12% for the corresponding quarter of the previous year.
Commission and fee based income has improved by 5.02% on Q-o-Q basis to ₹ 251 crore from ₹ 239 crore for corresponding quarter of the previous year.
Operating expenses for the quarter was ₹ 721 crore as compared to ₹ 667 crore during the corresponding quarter of previous year.
Cost to income ratio stands at 47.24% (47.20% for Q1 of previous year).
CAPITAL ADEQUACY:
Capital Adequacy Ratio (CRAR) as per Basel III guidelines was at 17.36% as on on June 30, 2025 (16.47% as on June 30, 2024) as against a regulatory requirement of 11.50%. Tier
1 was at 16.33% as of June 30, 2025 compared to 15.58% as of June 30, 2024. Risk-weighted
Assets were at ₹ 69,441 crore as on June 30, 2025 (₹ 62,352 crore as at June 30, 2024).
ASSET QUALITY:
Gross non-performing assets (GNPA) has improved by 66 bps and stands at 0.66% of gross advances as on June 30, 2025 (₹ 593 crore) vis a vis 1.32% as on June 30, 2024
(₹ 1,025 crore).
Net non-performing assets (NNPA) is below 1% and stands at 0.19% of net advances as on June 30, 2025 (₹ 170 crore), against 0.38% as on June 30, 2024 (₹ 294 crore).
Provision Coverage Ratio (PCR) was at 96.76% as at June 30, 2025, as against 94.91% as at June 30, 2024.
NETWORK:
As of June 30, 2025, the Bank’s distribution network stands at 888 branches and 1 Digital Banking Unit and 2,226 ATMs / Cash Recyclers as against 840 branches and 2,253 ATMs
/ Cash Recyclers as of June 30, 2024. 55% of our branches are in semi-urban and rural areas. In addition, we have 374 business correspondents.
BONUS SHARES
Board of directors approved issuance of Bonus equity shares in the proportion of 1:5 i.e. one equity share of ₹ 2/- each for every five fully paid-up equity share of ₹ 2/- each held by the Members of the Bank subject to approval of shareholders.
25, Jul 2025
After Facing 3 Years of Menstrual Issues And PCOS, A Woman Aged 17 Found Relief Through Cell-Based Therapy
Navi Mumbai: A 17-year-old young girl who had been silently battling painful menstrual problems, PCOS, and facial acne for 3 years finally found relief and renewed hope at StemRx Hospital, Navi Mumbai. Under the care of Dr Pradeep Mahajan, Regenerative Medicine Researcher and Founder of StemRx Hospital & Research Centre, the patient underwent a customized regenerative therapy that addressed not only the symptoms but also the root causes of her health challenges. Today, her life has taken a positive turn, with improved physical health and emotional well-being.
For years, Ms Sadhvi, a young girl, resident of Navi Mumbai, endured distressing monthly cycles, PCOS,and facial acne, where physical pain was accompanied by deep emotional strain. She also struggled with facial acne, and no weight loss made daily life more difficult. She visited multiple hospitals and doctors, but most treatments offered only short-term relief. Different medications and diagnoses left her confused and frustrated, and the painful and continuous monthly cycles drained her energy and confidence. Hence, she was unable to do her daily activities with ease and struggled each day. When hope was fading, she turned to StemRx Hospital in search of a different path to healing.
Dr Pradeep Mahajan, Regenerative Medicine Researcher & Founder of StemRx Hospital, said, “Women’s health issues, especially those related to menstruation and PCOS, are often misunderstood or not treated at their core. Our regenerative approach goes beyond symptom management. A multi-specialty evaluation looked into her hormonal imbalance, nutritional levels, cardiovascular health, and emotional stress. Instead of a quick fix, the team focused on identifying the root causes behind her persistent symptoms. We work at the cellular level to repair and restore. In her case, stem cell therapy helped control inflammation, improved hormonal balance, and supported healing in the reproductive system. The idea is to give the body the tools it needs to recover from within. When paired with emotional support and proper nutrition, the outcome can be life-changing.”
Dr Pradeep Mahajan further added, “What made her case special was how determined she was to understand her health and take part in the recovery process. After a detailed assessment, a cell-based therapy was advised, with full transparency and discussion with her. The regenerative treatment included stem cells and MDI treatment to heal damaged tissues and support her body’s recovery and regain energy. Our mission is to blend regenerative medicine with compassionate care to restore health, hope, and quality of life, especially for women facing gynecological and chronic health challenges. Today, she feels a renewed sense of peace and confidence. Her menstrual cycles are back to normal, her energy levels have improved, and she has lost weight drastically. Most importantly, she feels emotionally strong and supported.”
“There were days I couldn’t get out of bed without pain due to menses. Every month, I braced myself for the discomfort that never seemed to end. I was constantly tired, mentally drained, and the mood swings only made things worse. It felt like I was silently suffering, and no one understood what I was going through. Coming to StemRx changed that. For the first time, I felt truly heard, cared for, and supported. I thank Dr Mahajan and his team for giving me a second lease of life,” concluded the patient, Ms Sadhvi.
25, Jul 2025
Shobha Kapoor Honoured with Ramanand Sagar Lifetime Achievement Award, says, ‘I had never thought that I will reach so far’
Shobha Kapoor’s name is synonymous with Indian television. A visionary, a powerhouse, and the silent architect behind some of the most iconic shows on Indian screens, she has shaped narratives that defined generations and connected deeply with millions of households. At the Indian Telly Awards 2025, this extraordinary contribution was honoured with the Editor’s Choice: Ramanand Sagar Lifetime Achievement Award, a tribute to her enduring impact on the industry.
For over two decades, Shobha Kapoor has been the driving force behind Indian television’s most defining moments. As Managing Director of Balaji Telefilms, she has masterfully balanced creativity and commerce, leading the creation of era-defining shows like Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasamh Se, Pavitra Rishta, Bade Achhe Lagte Hain, Naagin, and many more. With sharp business acumen, emotional insight, and a deep commitment to storytelling, she has helped shape the daily viewing habits of millions, building not just a content empire but a cultural legacy.
Reflecting on the recognition, Shobha Kapoor said, “Thank you so much, Indian Telly Awards, for honouring me with this Lifetime Achievement Award. Honestly speaking, I had never thought that I would reach so far. It was Ekta’s dream to tell stories, and I, just being her mother, decided to support her because she was so young at that time. And slowly, slowly, her dream became my passion too — my strength too. Balaji Telefilms gave me my own identity. So, thanks to Ekta for reinventing my life as well.
She further added, “And a special thanks to my husband Jeetu and my son Tushar. If they had not encouraged me and supported me, I would have never achieved this. Thanks to all the channels who trusted us and gave us the freedom to express ourselves. And last but not the least, thanks to our audience — it’s all because of their love. Ye award sabse zyada unka hai. Jai Mata Di!”
This prestigious honour, named after the legendary Ramanand Sagar, celebrates individuals who have left a lasting imprint on Indian television, and few embody that spirit more profoundly than Shobha Kapoor. While this is a moment of reflection and recognition, her journey of storytelling continues.
25, Jul 2025
DaMENSCH Spotlights Real-Life Men in New Campaign – ‘The Most Comfortable Man wears DaMENSCH’
India, 25th July 2025: DaMENSCH, India’s leading premium men’s innerwear brand, has launched its latest campaign titled ‘The Most Comfortable Man wears DaMENSCH’. The campaign celebrates individuals who move through life with a deep sense of ease, purpose, and confidence. At a time when men are constantly adapting to new roles and expectations, DaMENSCH shifts the focus to those who are at their most powerful when they are truly at ease.
Bringing together a powerful mix of personalities, the campaign features achievers from across the country who are redefining what it means to be comfortable in their craft and confident in their identity. The line-up includes Vispy Kharadi, the Steel Man of India and a 16-time Guinness World Record holder; rapper Yelhomie, who gives voice to Manipur through his bilingual conscious rap; and Rishi Solanki, a fitness and lifestyle entrepreneur known for his disciplined approach to well-being. Joining them are DJ Danesh Doctor, who commands every dance floor with ease; Sharmaji ka beta fame, RJ, and comedian Vidit Sharma, who delivers honest laughter; and fashion model Amit Eapan, who embodies comfort through style and presence.
DaMENSCH has featured real men who have excelled in their respective fields, each bringing a unique story of passion and purpose. Their journeys reflect a more personal and authentic idea of success that values substance over appearance and embraces comfort as a core need. As the idea of masculinity evolves, the brand sees comfort as the foundation for individuality, self-expression, and quiet confidence.
Speaking about the campaign, Anurag Saboo, Co-Founder and Director at DaMENSCH, said, “At DaMENSCH, we believe that comfort goes beyond fabric and fit. Our brand DNA is built on confidence, innovation, and the freedom to be yourself, and this campaign truly brings that to life. We genuinely believe that everyone is at their best when they are comfortable, and this campaign reflects exactly that. We’ve brought together six men who embody this philosophy in their everyday lives. Each talent featured in the film represents a unique expression of modern masculinity, grounded in self-belief, ease, and purpose. This is the essence of what DaMENSCH stands for.
With its authentic storytelling and diverse cast, The Most Comfortable Man marks a decisive step in DaMENSCH’s journey to redefine comfort for the modern man. The campaign reinforces the brand’s commitment to creating meaningful conversations around identity, confidence, and self-expression. By placing real individuals at the forefront, DaMENSCH invites men everywhere to embrace comfort not just as a choice, but as a way of life.
25, Jul 2025
Elista Unveils the Future of Smart Living at Consumer Electronics World Expo 2025 in Delhi
Sharing his thoughts on Elista’s participation, Mr. Saket Gaurav, CMD of Elista, said, “We are thrilled to be part of CEWE 2025, where we’re bringing our full product range under one roof. This platform allows us to demonstrate how Elista is redefining smart living through technology designed for India and built for the world. Beyond that, we’re excited to engage with global leaders and showcase Elista’s product prowess.”
25, Jul 2025
It All Began with a Reel…Bingo! Tedhe Medhe’s Latest Snack Anthem
Bangalore, 25th July, 2025: What started as an unassuming Instagram reel quickly spiraled into a full-blown internet movement. Bingo! Tedhe Medhe’s latest campaign, #SabkaJawaabTedheMedhe, brilliantly transformed a viral reel into India’s catchiest snack anthem, redefining how brands can engage with internet culture.
The spark? A spontaneous reel by creator Deepankar Koshta (@deepankarmaxx)
Link: http://instagram.com/reel/DHYu8XFILQ8/?igsh=MWJ1N3ZhNXE0bXhibg%3D%3D
where he uttered the now-iconic phrase, “Tedhe Medhe bhi acche lagte hain.” With over 3 million organic views, the moment resonated deeply with audiences for its relatable tone and humorous authenticity.
Recognizing the cultural potential, Bingo! Tedhe Medhe responded with a heartfelt Tedhe Medhe hamper and personalized letter to Deepankar, in a gesture that inspired 7+ organic follow-up reels, racking up 1.5 million+ views.
To scale the organic momentum of the viral reel, Bingo! partnered with renowned music producer Anshuman Sharma, known for turning everyday moments into internet gold. Together, they transformed Deepankar’s catchy line into a full-blown anthem — quirky, upbeat, and irresistibly hummable. The anthem didn’t just entertain; it exploded online, garnering over 68 million views and 122k shares, making it the second most shared piece of content in Bingo!’s history. Even more impressively, it delivered 3.5 times higher engagement than the brand’s usual content, proving the power of cultural timing and musical creativity.
Riding on the song’s virality, Bingo! brought in creator Parveen Sharma, celebrated for his signature meme-dance routines, to choreograph a fun, meme-worthy dance video set to the anthem. The internet embraced it instantly, the video amassed over 44 million views and clocked 225k shares, setting a new record for Bingo!’s most shared content ever. What made it even more special? The entire response was driven purely by audience love and content relatability.
To further amplify the moment, Bingo! launched the #SabkaJawaabTedheMedhe contest, with Satish Ray, one of India’s most relatable comedy creators. The challenge invited audiences to respond to tricky questions using Deepankar’s reel audio as the ultimate punchline.
The #SabkaJawaabTedheMedhe contest became a playground for internet creativity, sparking over 1.7 million views and 14K shares, with hundreds of witty user-generated remixes flooding the platform. Backed by a steady stream of additional daily meme-style content each post pulling in between 1.4 to 5 million views—the campaign took off organically. Influencers like Purav Jha and even brands like Swiggy jumped in, fueling deeper engagement. The cultural ripple effect was undeniable: over 112 million views, 21 million in reach, and nearly 1 million engagements. It was clear this wasn’t just a campaign; it was a viral sensation.
