29, Oct 2025
DCM Shriram to acquire four salt works to boost Chemicals Business security
DCM Shriram Limited announces strategic acquisition of four salt works to strengthen raw material security for Chemicals Business
New Delhi, October 29, 2025: DCM Shriram Ltd., a leading diversified conglomerate with businesses across Chemicals, Vinyl, Agri, and Building Materials, today announced that its Board has approved the signing of a definitive agreement to acquire 100% stake in four companies engaged in the production of industrial salt for a total purchase consideration of ₹175 crore.
Two of these entities — M/s Manek Salt Works and M/s Shree Raj Salt & Chemical Works — are located in Dahej, (about 70 km from the Company’s Jhagadia (Bharuch) Chlor-Alkali complex), while M/s Devjagan Salt Farm Pvt. Ltd. and M/s Maruti Salt Farm Pvt. Ltd. are situated in Jambusar, approximately 110 km from the Jhagadia Complex. Together, these salt works span over 1,077 acres and have a combined capacity of 2.1 lakh MT of washed industrial salt per annum, equivalent to around 13% of the Company’s annual salt requirement.
This acquisition will mark an important step toward backward integration, strengthening the raw material supply chain for DCM Shriram’s Chemicals Business — a key driver of the Company’s growth and profitability.
Mr. Ajay Shriram, Chairman & Senior Managing Director, and Mr Vikram Shriram, Vice Chairman & Managing Director, said:“Salt is a critical raw material for our Chemicals Business, and this acquisition will address a long-standing strategic vulnerability in our supply chain. With rising demand for industrial salt across multiple end-use industries and increasing competition for coastal land from other sectors such as renewables, securing access to these salt works at Dahej and Jambusar will be a timely and forward-looking step. The acquisition will ensure raw material security, optimize logistics costs, and further strengthen our integrated chemical value chain.”
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- By Neel Achary
28, Oct 2025
Under Armour’s UA Echo makes a bold statement with India launch
New Delhi, 28th October, 2025: Under Armour, known for its relentless pursuit of performance innovation and for creating gear that helps athletes push limits and break barriers, is now stepping into culture and making a bold statement with the launch of UA ECHO.
UA ECHO represents a deeper connection with the next generation of athletes and culture drivers, especially Gen Z, who see style as an extension of movement and self-expression. Under Armour is stepping beyond the court and field, expanding its influence into sportswear and street culture.
“UA ECHO IS OUR FIRST STEP IN DEFINING SPORTSWEAR AT UNDER ARMOUR.”
“Innovation has always been our driving force, and with UA ECHO, we’re elevating itfusing performance, design, and technology to set a new standard. This is more than just a launch—it’s the foundation of what sportswear means for Under Armour.”
Yassine Saidi, Chief Product Officer and General Manager, Under Armour
Designed with a bold, sculpted silhouette, innovative materials, and an unapologetic streetwear aesthetic, UA ECHO is built for those who don’t just move through the world but make an impact. It’s a shoe that speaks the language of a generation that refuses to be defined by a single identity.
A shoe engineered to disrupt and define:
UA ECHO makes an impression before you move, turning performance tech into design innovation for every moment of your day.
The multi-layered monofilament mesh upper delivers both structure and breathability, giving it a sleek yet durable feel. At the heel, SlipSpeed™ Convertible Heel brings true versatility—Under Armour’s signature 2-mode heel that can be flipped up or down for seamless performance or casual wear. Built for fast transitions and even faster lifestyles.
The asymmetrical speed-lace system is designed for a secure, adaptive fit that moves with you, syncing effortlessly with the rhythm of the street. Translucent overlays and aggressive geometric lines complete the look—bold, futuristic, and made for those who move fast in sport, in culture, and in ambition.
A balance of fashion and function:
While UA ECHO is a style-driven shoe, it is elevated through innovation. Beneath its striking exterior, Under Armour’s signature full-length HOVR® cushioning provides the comfort, impact absorption, and energy return needed for an on-the-go lifestyle.
The lightweight, flexible outsole ensures effortless movement, making it a shoe that seamlessly transitions from streets to social spaces, from day to night. UA ECHO was designed to adapt—just like the people who wear it.
This launch paves the way for a wave of innovation, collaborations, and cultural moments that will reshape how Under Armour is perceived in footwear culture. The brand isn’t just stepping into a new space it’s making sure its presence is felt.
The streets aren’t waiting for just another shoe. They’re waiting for something different. And with UA ECHO, Under Armour just delivered sport-inspired, performance driven, built for life beyond the game.
Pricing and availability:
Priced at Rs 16,999 The UA Echo has dropped in four exciting colours Rebel Pink, Expedition Green, Black and White and is available at underarmour.in and at all Under Armour brand houses stores in 30 cities across India.
28, Oct 2025
Digitide Secures AWS Advanced Tier Partner Status
Bengaluru, India , 28, October 2025: Digitide, announced it has achieved Advanced Tier Services Partner status and Authorized Commercial Reseller recognition in the Amazon Web Services (AWS) Partner Network (APN). This milestone underscores Digitide’s technical excellence and strengthens its ability to deliver next-generation cloud and AI solutions for enterprises worldwide.
In today’s rapidly evolving digital landscape, enterprises are moving beyond cloud migration to pursue AI-powered transformation that drives measurable business value. Digitide’s elevation to Advanced Tier validates its expertise in delivering this shift, giving it deeper access to AWS technical resources, funding programs, and early access to innovations such as AI/ML beta technologies.
“Becoming an AWS Advanced Tier Partner is a leap forward – it not only validates our technical excellence and domain expertise but also empowers us to deliver even more value to our clients at speed and scale,” said Gurmeet Chahal, CEO of Digitide. “With AWS, we’re helping enterprises reimagine cloud as a foundation for growth, resilience, and customer experience transformation.”
“Digitide’s commitment to innovation and customer success aligns with our mission to help enterprises unlock the full potential of cloud and AI,” said Pradeep Bhardwaj, Head of ITES, AWS. “We are excited to support Digitide as they leverage AWS capabilities to deliver faster, more secure, and transformative outcomes for clients globally.”
For clients, this partnership ensures:
• Certified Expertise – solutions built and delivered by AWS-trained professionals.
• Faster, Innovative Outcomes – access to the latest AWS technologies, including early-stage AI/ML capabilities.
• Reduced Risk – proven methodologies that accelerate cloud adoption while minimizing disruption.
With Advanced Tier status, Digitide also gains access to AWS co-sell programs, marketing and technical funding, and strategic collaboration opportunities—further strengthening its ability to deliver differentiated cloud and AI-led solutions.
28, Oct 2025
NCPA Presents Aamchi Mumbai The City Through Gulzar’s Verses
NCPA to present ‘Aamchi Mumbai’ A version of the city through Gulzar’s verses
India, 28th October, 2025: This October, the NCPA turns its spotlight on the city that never stops moving with Aamchi Mumbai, a special evening built around the words and music of legendary poet and lyricist Gulzar. Curated and co-presented by theatre-maker Salim Arif, the programme blends readings, live music and conversation to explore how Mumbai has shaped — and been shaped by one of India’s most distinctive literary voices. The event takes off with Gulzar in conversation with Arif on how he has seen the city change over the last 60 years. This will be interspersed with a presentation of songs based on select poems of Gulzar set to music. In a rousing finale, the celebrated poet will himself recite a few poems creating a wholesome experience for the audience.
In a career spanning over 50 years, Gulzar has written timeless poems in Urdu, Hindi, and Punjabi, often translating works from Bangla, and capturing the ever-changing life of the city with rare sensitivity. In conversation with curator Salim Arif, Gulzar will reflect on how the city has shaped his work and how it continues to surprise him. Between these exchanges, his poems take on new life as composer Amod Bhatt will set them to music for Vibhavari Apte-Joshi and Hrishikesh Ranade, two celebrated singers known for their ability to turn words into song. A live ensemble creates the soundscape, and in a fitting finale, Gulzar himself recites a selection of poems — an unmissable chance to hear the master’s voice alongside the music it inspires.
With poetry, music and memories woven together, Aamchi Mumbai offers a rare chance to see Gulzar interpret his own work alongside some of India’s most accomplished performers. Join us to be part of this one-of-a-kind evening that celebrates Mumbai’s ever-changing story through the eyes of one of its most cherished chroniclers.
28, Oct 2025
Why True Happpiness Begins With Self-Realization
By: AiR Atman in ravi , Happiness Ambassador and Spiritual Leader
What is True Happpiness?
True Happpiness is a simple yet profound concept. It begins when we move beyond material pleasures beyond success, achievements, name, and fame. From childhood, we are conditioned to believe that happiness is found in these external milestones. However, on the path of Spirituality, I discovered that the happiness derived from worldly success is temporary and fleeting. It fades as quickly as it appears, often leaving us feeling empty and restless once it’s gone.
Through introspection, I realized that True Happpiness lies within, not outside. It is not something to be pursued but something to be experienced a state of being rather than becoming.
Interestingly, I also discovered that we’ve been spelling Happiness incorrectly all this while. It should have three Ps instead of two representing the three peaks of Happpiness. To experience True, Everlasting, and Eternal Happpiness, one must climb and embrace all three peaks.
AiR Happpiness Secret
Attaining True Happpiness is not really a secret the world already knows how to be happy. Yet, in our fast-paced lives, amidst endless responsibilities, noise, and distractions, we often forget to live consciously. Even when we know the way, we miss the path.
To make this wisdom more accessible, I compiled the essence of spiritual understanding into a simple and memorable acronym: AiR HAPPPINESS SECRET a 19-step guide to experiencing True Happpiness.
A – Always in Consciousness
Live in awareness. When we are conscious, our intellect awakens and helps us overcome the mind — the source of misery, anxiety, and pain.
i – Intelligence over Ignorance
Human beings are blessed with intelligence. Using it wisely instead of living in ignorance leads us closer to True Happpiness.
R – Rejoice Life
Celebrate every moment. Life is a precious gift. Rejoice even in small victories and live each day with gratitude and joy.
H – Having Enthusiasm
Enthusiasm infuses energy into everything we do. This excitement for life naturally creates a surge of True Happpiness.
A – Acceptance
Accept the Divine Will. Embrace every circumstance — pleasant or not — without resistance. Do your best and surrender the results. Acceptance is the foundation of lasting peace and Happpiness.
P – Pleasure (First Peak)
Pleasure arises from success, fame, and material achievements. Though temporary, it’s an important stage to understand that external joys are not permanent.
P – Peace (Second Peak)
Peace comes from contentment and fulfillment. It is the foundation of True Happpiness — a calm state where nothing external disturbs our inner stillness.
P – Purpose (Third Peak)
Purpose is the highest peak — achieved through Enlightenment or Self-Realization. It’s when we truly understand “Who am I, and why am I here?”
I – In the Now
Happpiness lives in the present moment. Free yourself from guilt about the past and anxiety about the future. Live Now — for the Now is all there is.
N – NEP to PEP (Negative to Positive)
Consciously replace negative thoughts with positive ones. Transformation begins in the mind.
E – Ecstasy of Divine Love
Seek Divine Love — pure, unconditional, and eternal. The ecstasy of such love brings boundless joy and True Happpiness.
S – Surrender
Surrendering to the Divine Will dissolves resistance. In surrender, we find serenity — and in serenity, we discover True Happpiness.
S – SatChitAnanda
Sat means Truth, Chit means Consciousness, and Ananda means Eternal Bliss.
When we live in Truth Consciousness, understanding life, death, and karma, we experience the fountain of Eternal Bliss — the essence of True Happpiness.
S – Smile, All the While
A smile is a simple yet profound act of transformation. Smile through every situation — it changes your energy and your world.
E – Eliminate the Mind
We are not the body, mind, or ego. The mind is merely a bundle of thoughts — mostly negative and repetitive. When we transcend the mind and live in Consciousness, the intellect filters thoughts, retaining only the positive ones. In this clarity, we experience peace and Happpiness.
C – Choose to Be Happpy
Happpiness is a choice, not a condition. Choose to be happpy — no matter what — for it is an inner state of being independent of external events.
R – Respond, Don’t React
Pause before responding. When we respond through intellect rather than react impulsively, we resolve conflict, restore peace, and preserve Happpiness.
E – Enlighten the Ego
Realize that the ego is an illusion — a creation of the mind. When the ego is enlightened through Self-Realization, it dissolves, allowing illumination and unification with the Divine.
T – Transcend Bhoga, Live in Yoga
Move beyond Bhoga (worldly indulgence) towards Yoga (union with the Divine). In this state of union, we discover the deepest and most enduring Happpiness.
The Essence of True Happpiness
These 19 steps may appear simple, but living them consistently requires Spiritual Awakening and Self-Realization.
True Happpiness begins when we realize who we truly are — beyond the body, mind, and ego. When we connect with our inner Self, we stop seeking validation from others and find peace within. This inner alignment leads to a joy that is unshakable and everlasting, unaffected by circumstances or people.
Thus, Self-Realization is the foundation of True, Eternal Happpiness — the Happpiness with three Ps: Pleasure, Peace, and Purpose.
28, Oct 2025
KLH Hyderabad Partners with GDG to Foster Next-Gen AI Innovators
KLH Hyderabad Partners with Google Developer Groups to Build the Next Generation of AI Innovators
Hyderabad, 28th October 2025: KLH Aziz Nagar, Hyderabad, successfully hosted a hands-on workshop titled “Build with AI using Google Cloud” in collaboration with Google Developer Groups (GDG) recently. Organized by the Department of Computer Science and Engineering, the event received special support from Mr. Aarshad Devani, Senior Software Engineer & GDG Hyderabad Lead, and Mr. Siv Ram Shastri Jonnalagadda, GDG Cloud Organizer. The workshop witnessed active participation from students and faculty, offering a unique platform to explore AI-driven technologies and real-world applications.
Participants gained practical exposure to integrating external data with Google Gemini using advanced frameworks such as Model Context Protocol (MCP), Retrieval-Augmented Generation (RAG), and Intelligent Data Collection (IDC). The sessions focused on real-time data integration, intelligent retrieval system development, and scalable AI solutions powered by Google Cloud. Through interactive modules and project-based learning, participants developed context-aware applications capable of solving complex industry challenges.
The event featured distinguished GDG speakers, including Mr. Jay Thakkar, Team Lead & Product Manager AI, who demonstrated MCP integration and developed custom VM authentication for secure AI data interactions.
Highlighting the transformative impact of AI education, Er. Koneru Lakshman Havish, Vice-President, KL Deemed to be University, stated, “This collaboration nurtures creativity, innovation, and technological excellence among our students — empowering them to transform ideas into intelligent solutions for the real world.” The collaboration marks the beginning of a long-term partnership with GDG, paving the way for continuous technical enrichment, mentorship programs, and deeper integration of Google Cloud tools in student-led innovation and research initiatives.
The success of the event was made possible by the efforts of Dr. A. Ramakrishna (Principal), Dr. Arpita Gupta (HOD – CSE), and Dr. N. Rama Rao (Convenor GDG Workshop). With such forward-looking initiatives, KLH Aziz Nagar, Hyderabad continues to strengthen its position as a center of excellence in technology education, fostering innovation, research, and the development of future-ready global leaders.
28, Oct 2025
MCOPS, MAHE Manipal Hosts Enterprize & Innovate 2025 with Record Participation
MCOPS, MAHE Manipal successfully hosts Enterprize & Innovate 2025 with record participation and entrepreneurial excellence
Manipal, 28th October, 2025: Manipal Academy of Higher Education (MAHE), an Institution of Eminence Deemed to be University, through its constituent unit Manipal College of Pharmaceutical Sciences (MCOPS), successfully concluded the 4th edition of Enterprize & Innovate 2025. The three-day entrepreneurship fest, held from October 24-26, 2025, in a hybrid format (offline at MAHE Campus and virtual), focused on nurturing and celebrating the spirit of entrepreneurship by bringing together creative, management, and pharmacy minds on a common platform.
The fest achieved remarkable success with 200+ registered participants from various institutions across India, including both MAHE and non-MAHE colleges, participating at undergraduate, postgraduate, and doctoral levels. The event provided students with valuable opportunities to exhibit their business skills, creativity, and strategic thinking through a variety of interactive competitions and activities.
The event was organized by the Innovation & Entrepreneurship Committee (IEC) of MAPS, MCOPS, under the guidance of Faculty Coordinator Dr. Namdev Dhas and Co-coordinator Dr. Vignesh M. The inauguration ceremony on October 24, 2025, at the KMC Interact Hall, Manipal, was graced by Chief Guest Dr. Manesh Thomas, CEO of Manipal GoK Bioincubator, and Guest of Honour Mr. S. Varadharajan, Deputy Director of Intellectual Property Rights and Technology Transfer Office (IPTTO), MAHE, along with Dr. Srinivas Mutalik, Principal of MCOPS.
Dr. Srinivas Mutalik, Principal, MCOPS Manipal remarked, “Enterprize & Innovate 2025 represents MAHE’s commitment to developing entrepreneurial mindsets among pharmaceutical professionals. By bridging innovation with practical business intelligence, we are empowering our students to become not just skilled pharmacists, but also future leaders who can transform healthcare through entrepreneurial ventures and innovative solutions.”
The fest featured eight diverse competitive events designed to test multiple dimensions of entrepreneurship, including business case solving, marketing strategies, debating, pitching, and creative decision-making. The events included Quiz (testing entrepreneurial and business knowledge), Corporate Conundrum (business case study competition), Word Dealers (debate on contemporary business and ethical issues), Price is Right (market valuation challenge), Pitch Tank (flagship pitching event for innovative business ideas), Brand Race (brand strategy and marketing competition), Ad-Wit (creative advertising challenge), and Logo Bingo (visual branding and recognition game).
The fest offered substantial rewards and opportunities for participants, including a total cash prize pool worth Rs. 30,000, exciting prizes and trophies for winners across all events, and pre-incubation support from Manipal Government of Karnataka Bioincubator for top performers from Pitch Tank. All participants received comprehensive registration kits containing a laptop sleeve, customized cap with IEC logo, notebook and pen, participation certificates, and lunch on the final day. Virtual participants received their registration kits via courier, ensuring an inclusive experience for all attendees. Dr Mohammed Zubair, Chief Innvotaion Office, MAHE supported the Cash prizes through Innovation Centre, MAHE and was the Chief Guest in the valedictory function.
The resounding success of Enterprize & Innovate 2025 reinforces MCOPS’s commitment to developing well-rounded pharmaceutical professionals equipped with entrepreneurial skills. By encouraging innovation, strategic thinking, and exposure to real-world business challenges, the fest continues to play a vital role in shaping future healthcare entrepreneurs and leaders, contributing to MAHE’s mission of fostering innovation that creates meaningful impact in the pharmaceutical and healthcare sectors.
28, Oct 2025
Bessemer Venture Partners unveils AI Services Roadmap – projects IT sector to reach $400B by 2030
Bangalore, 28th Oct 2025: Bessemer Venture Partners revealed an AI services roadmap today – their thesis on how AI native companies will disrupt India’s $264 billion IT services sector.
India’s IT services exports form the backbone of global technology and is a powerhouse driving digital transformation worldwide. Today, the industry stands at a generational crossroads. As large language models (LLMs) and AI disrupt traditional, people-heavy outsourcing methods, both global enterprises and nimble startups are disrupting traditional delivery models.
Before the current wave of AI-native disruption, India’s IT services giants had perfected a powerful operating playbook-built on three pillars:
(a) a vast and skilled talent pool,
(b) strong cost arbitrage, and
(c) the ‘follow-the-sun delivery’ model.
Despite fears of displacement after the rise of ChatGPT and other LLMs, Indian IT services revenues and margins remain resilient. Enterprises still rely on these firms for complex projects, where embedded engineers and subject matter experts provide business-specific context that AI alone can’t capture.
Yet, seamless transformation into an AI native world is hindered by billable-hour models, standardized entry-level workforces, and low R&D spend (under 2% versus over 20% for global product firms). In essence, the growth of large, traditional IT and outsourcing firms remains driven by headcount rather than productivity gains.
AI-first startups and platforms are already proving their ability to deliver outcomes that are better, faster, and more cost-efficient. They benefit from:
Exceptionally skilled founding teams with deep domain expertise
AI-driven, product/platform-first mindsets
Rapid time-to-value and measurable ROI
Usage or outcome-based pricing
Bessemer has identified three fast-emerging categories of AI-first challengers poised to disrupt existing service models:
Pure software plays: intelligent platforms that fully automate tasks end-to-end-delivering high-speed, scalable outputs with minimal human input. Eg: Graph AI , Leena AI
AI enabled services – hybrid models blend AI automation with human‑in‑the‑loop (HITL) oversight. Example: Crescendo and Shopdeck
Services for AI – These firms supply the data, model operations infrastructure, and evaluation capabilities needed to build net new AI solutions. Eg: Scale, Turing
Bessemer highlights seven key factors that determine a challenger’s ability to truly disrupt incumbents: team quality, platform stickiness, time-to-value, margins, distribution, pricing strategy, and market focus.
India’s IT services industry is projected to exceed $400B by 2030, as AI fundamentally reshapes how enterprises source and deliver technology. While AI-driven efficiencies will compress pricing in the short term, the exponential growth in AI capabilities will dramatically expand both the propensity and ability of global enterprises to outsource complex workflows. This next wave of outsourcing will fuel the sector’s growth, with AI-first products and startups poised to capture outsized value by delivering smarter, faster, and more adaptive solutions.
27, Oct 2025
Comfort First, Care Always: Krvvy Urges Women to Rethink Lingerie as Part of Breast Well-Being
New Delhi, 27th October, 2025: As India marks Breast Cancer Awareness Month this October, India’s first functional D2C lingerie brand Krvvy (pronounced Curvy) is inviting women to rethink something often overlooked in conversations around breast health and their everyday innerwear choices.
According to a new survey conducted by Krvvy, 93% of women rate comfort as an important factor when buying lingerie, and an overwhelming 99% say fit is the most crucial aspect. Yet, 34% still pick their bra sizes through trial and error, and only 44% rely on self-measurement or digital sizing tools. Krvvy surveyed over 1,000 women users.
“Women are becoming increasingly aware of how comfort, fit, and fabric influence their confidence but not many realize that these factors also play a role in overall breast well-being,” said Yash Goyal, Co-founder and CEO of Krvvy.
This subtle but meaningful shift in conversation aligns with Krvvy’s mission to redefine the innerwear experience for Indian women through products built on comfort, inclusivity, and function. The brand founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj has rapidly grown into one of India’s most talked-about new-age lingerie startups.
Yash further added that “We want women to see lingerie not as a beauty or vanity product, but as something that supports how they feel and care for their bodies, every single day.”
Earlier this year, Krvvy raised ₹6.1 crore in pre-seed funding from Titan Capital and All In Capital, with participation from several angel investors. The funds are being deployed toward R&D, digital sizing innovation, and retail expansion to make functional, well-fitted lingerie accessible to more women across India.
While breast cancer awareness campaigns traditionally focus on detection and medical intervention, Krvvy is sparking a gentler, lifestyle-centric conversation. With a recent collaboration with Indian Cancer Society, Bangalore, the brand aims to create a larger mission towards self awareness, self check and self care. With just conversations around, it can become far easy to take care of each other. The brand emphasizes that something as simple as a well-fitted, breathable bra can make daily comfort and body awareness easier, which is a smaller but consistent steps toward well being.
“We are not medical experts and not advocating anything but as a brand that directly engages with thousands of women, we see how small changes in what they wear closest to their skin can inspire a more mindful relationship with their bodies. Awareness begins with attention and comfort is the first form of care,” added Goyal.
Krvvy’s approach of blending data, design, and empathy mirrors a growing shift in India’s women’s innerwear market, now valued at ₹80,000 crore, where conversations are gradually moving from appearance to wellness and self-expression.
As October draws attention to breast health, Krvvy’s message is clear that everyday comfort is not a luxury but a foundation of care.
27, Oct 2025
From Burnout to Breakthroughs: Agentforce Redefines Life Sciences Customer Engagement
India, 27th October, 2025: Salesforce has announced the launch of Agentforce Life Sciences for Customer Engagement, a new agent-first solution designed to revolutionize how life sciences companies engage with healthcare professionals (HCPs). Expanding the Agentforce Life Sciences portfolio, the new module addresses one of the industry’s most pressing challenges rising physician burnout and information overload by enabling more personalized, efficient, and compliant interactions.
Today, physicians face 75% more data per drug than a decade ago, yet only a third feel their engagement needs are being met. With Agentforce, Salesforce leverages AI-powered digital labor to help life sciences organizations cut through communication noise, create meaningful engagement, and bridge gaps in patient care.
Built natively on Salesforce’s unified platform, Agentforce Life Sciences for Customer Engagement goes beyond traditional CRM tools. It delivers a consumer-grade conversational interface and enterprise-grade security, empowering sales, marketing, and medical teams to spend less time on administration and more on patient-focused collaboration.
“India’s life sciences sector is scaling at an incredible pace, and engagement with doctors must evolve alongside it,” said Mankiran Chowhan, Managing Director Sales, Salesforce India. “With Agentforce Life Sciences, we’re moving from high-volume, low-impact communication to intelligent, trusted collaboration. This empowers doctors with better insights for patient care and bridges the gap between innovation and access.”
Customer Perspectives
B. Murali Krishna Reddy, Director India and Emerging Markets, Hetero, added:
“At Hetero, scale and trust are key to our success. Agentforce Life Sciences gives us the digital foundation to engage responsibly and efficiently with global customers. With Salesforce, AI now enhances every interaction, helping us manage complex pipelines and streamline operations across markets.”
Innovation Highlights
Agent-First Mobile Experience:
Agentforce introduces an intuitive, conversational interface with voice-activated account prep, podcast-style recaps, and hands-free summaries accessible on both web and mobile. Representatives can access vital information, log notes through speech, and dynamically adjust schedules even without internet connectivity.
AI-Enabled Compliance:
Hosted on Salesforce Hyperforce, the platform integrates Trust Layer security and zero-copy data architecture, ensuring adherence to global standards like HIPAA, GxP, and GDPR. Features include AI-assisted Medical, Legal, and Regulatory (MLR) reviews, e-signature consent tracking, and automated validation workflows — drastically reducing manual compliance effort.
Actionable Insights and Data-Driven Engagement:
With Data Cloud and MuleSoft integration, Agentforce provides a unified view of customer interactions and recommends next-best actions. Reps can educate HCPs using curated, MLR-approved multimedia presentations, while leaders gain real-time visibility through interactive Tableau dashboards to identify delays, supply chain issues, or reimbursement bottlenecks.
Seamless Mobile Experience on iPad:
Available exclusively on Apple iPad, the app offers portability and a smooth interface for on-the-go interactions — helping reps engage HCPs through voice, visuals, and personalized recommendations.
Always-On, Personalized Service:
By using retrieval-augmented generation (RAG), Agentforce quickly retrieves validated data to answer complex medical queries and facilitate real-time collaboration via Slack. Integrated with partners like athenahealth and Viz.ai, the system allows HCPs to enroll patients in assistance programs directly from their Electronic Health Records (EHRs).
Connecting the Entire Life Sciences Ecosystem
Agentforce Life Sciences for Customer Engagement unites teams across the full product lifecycle — from R&D and regulatory approvals to sales and patient support streamlining collaboration by up to 30%.
Supported by a network of global system integrators, data providers, and implementation partners, Salesforce provides a seamless path for organizations transitioning from legacy systems. The result: faster diagnostics, efficient therapy deployment, and a more connected, patient-centric healthcare ecosystem.
With Agentforce, Salesforce reaffirms its commitment to advancing the life sciences industry enabling smarter engagement, stronger compliance, and a healthier, more connected world.
