25, Sep 2025
VT Markets Rallies Behind Punjab Flood Relief With Initiative to Support 100 Families

India, 25 September 2025 :VT Markets, a global trading platform, has launched a dedicated Corporate Social Responsibility (CSR) initiative to support families impacted by the recent floods in Punjab. In collaboration with Mission Deep Education Trust, the company is distributing 100 comprehensive relief kits to households across severely affected villages and relief camps.

Punjab CSR PIC 1

This initiative underscores VT Markets’ commitment to community support during times of crisis, reflecting a responsibility that goes beyond business. The relief drive aims to provide both immediate and sustainable support for vulnerable families navigating the aftermath of the disaster.

What’s in the Relief Kits

The 100 relief kits have been thoughtfully structured to address the urgent and ongoing needs of impacted families:

  • 50 Food Kits
    Include essential nutritional items such as flour, rice, pulses, tea, sugar, and dry milk, designed to support health and well-being in the short term.

  • 50 Daily Essentials Kits
    Comprise blankets, basic medicines, soaps, sanitary pads, clothing, and slippers, offering dignity, comfort, and hygiene to those who have lost everyday necessities.

On-the-Ground Distribution with Local Partners

Volunteer teams from Mission Deep Education Trust will lead the on-ground distribution, ensuring the kits reach the most affected communities directly and efficiently. To promote transparency and engage the wider public, the activity will be documented through photos and videos, capturing real stories and impact.

A Broader Vision of Corporate Citizenship

This flood relief initiative is part of VT Markets’ wider CSR agenda, which prioritizes community resilience, educational advancement, and humanitarian response. The company believes in localized, meaningful partnerships to deliver lasting change, especially during moments of crisis.

“Supporting communities in need is not just an obligation—it’s an integral part of who we are,” said a spokesperson from VT Markets. “We’re proud to stand with families in Punjab during this difficult time and will continue to find ways to contribute meaningfully where it matters most.”

25, Sep 2025
Media Maniacs Group Turns Three, Celebrating Creativity and Growth

Delhi NCR, 25th september 2025: Media Maniacs Group celebrated third anniversary of its success. Media Maniacs is a renowned PR and Digital Marketing Agency that provides a full suite of services, from PR, digital marketing, and Influencer Marketing to Web Development, Graphic design,and content Marketing services.Media Maniacs Group is a well-organised team of experienced public relations professionals and digital media experts who create ideas, strategies and action plans to produce results that keep the clients ahead of competitors.

Media Maniacs Group Turns Three

The group caters to diverse industries spanning from real estate, IT, Education, art & culture to agriculture, sports, lifestyle, hospitality and healthcare.

Carving a niche for themselves, Media Maniacs successfully handled all media activities for its clients, including strategic media planning, brand building, PR activities, product launches, press events and other outreach activities.

The third anniversary marked an evening full of fun, laughter and memories as the Media Maniacs team charted another milestone together. The team celebrated the power of unity and creativity, carving new memories along the way.

Media Maniac’s success formula is its dedicated team members. Team members at all levels are encouraged to share their opinions and ideas on different projects. Building a sense of ownership in their services and enabling them to provide top-notch services and maintain a coherent relationship with the clients.

Surabhi Trivedi, Founder of Media Maniacs Group, shared her excitement and gratitude on this significant milestone. “This achievement is a true reflection of the hard work and creativity of our dedicated team, along with the continued trust and support of our esteemed clients. Media Maniacs began as a vision, and thanks to the passion and collaboration of our talented team and partners, we’ve been able to transform that vision into a thriving reality. As we move forward, our focus remains on improving efficiency and delivering highly personalized solutions that meet the unique needs of our clients and their audiences. This success inspires us to keep pushing boundaries and setting new standards.”

25, Sep 2025
Zydus and Pinkathon join hands to drive awareness on breast cancer across India

Zydus Lifesciences and Pinkathon Announce 10th Edition of Mumbai Pinkathon to Champion Women’s Health and Breast Cancer Awareness

Mumbai, September 25, 2025 —Zydus Lifesciences Ltd., a global innovation-driven healthcare company, in collaboration with Pinkathon, India’s largest women’s run, today announced the 10th edition of the Mumbai Pinkathon, to be held on 21st December 2025 at MMRDA Grounds, BKC. This marks the beginning of a six-city initiative across 2025–26 under the banner of Zydus Pinkathon, aimed at raising awareness on breast cancer and women’s health.

Zydus x Pinkathon Spreading breast cancer awareness across India

Uniting Fitness and Awareness

The announcement was made in the presence of:

  • Dr. Sharvil Patel, Managing Director, Zydus Lifesciences Ltd.

  • Meha Patel, Vice-Chairperson, Zydus Foundation

  • Milind Soman, Actor, Fitness Icon & Founder of Pinkathon

  • Ankita Konwar, Founder of Invincible Women

Together, they underlined the significance of regular self-breast exams and the role Zydus Pinkathon plays in encouraging early detection and proactive healthcare among women.

Dr. Sharvil Patel remarked,“With the Easiest Exam campaign, we want to empower women with the knowledge that a simple 3-minute self-exam each month can be life-saving. Through our partnership with Pinkathon, we aim to reach more women, raise awareness, and drive meaningful action in the fight against breast cancer.”

Milind Soman, Founder of Pinkathon, added,“Pinkathon has always championed women’s health, strength, and inclusivity. With Zydus as our Title Partner, we are taking this mission nationwide—encouraging every woman to prioritise her health and fitness.”

Meha Patel, Vice-Chairperson, Zydus Foundation, stated,“A woman’s wellbeing is central to the happiness of her family. Promoting regular self-breast exams is a small but vital step in addressing the alarming rise in breast cancer cases. As we say: ‘Swasth Nari, Sashakt Parivaar.’”

Event Details: Mumbai to Kick Off National Series

The Mumbai edition of Zydus Pinkathon will feature multiple run categories for varying fitness levels:

  • 3 km, 5 km, and 10 km

  • Ultra-distances of 50 km, 75 km, 100 km, and 100 km relay under the Invincible Women initiative

Registrations are now open across all categories.

Following Mumbai, Zydus Pinkathon will travel to Delhi, Bengaluru, Hyderabad, Kolkata, and Chennai, engaging over 30,000 women nationwide over the next nine months.

The Easiest Exam Campaign Returns in October

Coinciding with Breast Cancer Awareness Month, Zydus will launch the second edition of its impactful campaign — The Easiest Exam — encouraging women to perform a simple three-minute self-breast exam.

With the powerful message — “Do haath, teen minute aur ek easy exam” — the campaign will include:

  • Nationwide awareness drives

  • Podcasts and expert-led conversations

  • Stories from breast cancer warriors

  • On-ground community events

The goal: combat stigma, dispel myths, and empower women with life-saving knowledge.

Why It Matters

Breast cancer continues to be one of the most prevalent cancers among women in India. Over 2 lakh women are diagnosed every year, and tragically, a woman dies from breast cancer every 8 minutes—often due to late diagnosis. Early detection through regular self-checks can significantly improve survival rates.

25, Sep 2025
Experience Bollywood music and dance with Festival of India

New Delhi, 25th September 2025: Following two highly successful editions, TV9 Festival of India is back with its 3rd edition of Friends & Family Fest, taking place from September 28 to October 2, 2025, at the Major Dhyan Chand National Stadium, New Delhi. The five-day festival is supported by Hero Splendor as the Mobility Partner, HMD Human Mobile Devices as the Mobile Partner, Lyra Women’s Wear, Philips Home Appliances and Macho as Special Partners, GAIL as the Green Energy Partner, Everest as the Spice Partner and Sarvodaya Healthcare as the Healthcare Partner. The Associate Sponsors of the Event include Hamdard Foods India, Polo Elevators, Eveready, SBI, Adani Ambuja Cement, Smart Bazaar, Sudhakar Gasoleen, I Ads & Events and Royal Enfield.

Image - TV9 Festival of India - 25th Sept

This year’s edition of TV9 Festival of India will offer enhanced and accessible experiences for all visitors. The festival will feature live performances by Bollywood’s celebrated artists, Shaan and Sachet-Parampara, along with three nights of high-energy Dandiya Dance fusion with Bollywood-Garba and EDM beats. DJ Sahil Gulati will set the floor on fire on 29th September, DJ D’Ark will perform on 30th September, and an international DJ from Ukraine DJ Viola will be giving a special performance along with celebrity DJ Japs on 2nd October. Over the five days, audiences can enjoy a variety of live music acts, lifestyle exhibitions, culinary delights, art corners, workshops, games, and immersive cultural activities, including Delhi’s tallest and most intricately designed Durga Puja pandal, blending India’s rich heritage with modern vibrancy under one roof.

Speaking on the significance of sponsorship, K Vikram, Chief Operating Officer, TV9 Network, said, “Our partners and sponsors play a key role in making the TV9 Festival of India happen. Their support helps us mix tradition, modern entertainment, and fun, giving everyone a memorable experience. With their collaboration, we can offer bigger stages, more exciting performances, and a wider range of activities for all visitors. It’s their support that makes this festival a true celebration of India’s culture and vibrancy.”

TV9 Festival of India is set to be a landmark celebration of culture, music, and festivity, offering something for all ages. Attendees can look forward to five days of immersive experiences that capture the vibrancy and spirit of India.

Save the Dates!

  • Dates: September 28 – October 2, 2025
  • Venue: Major Dhyan Chand National Stadium, New Delhi
  • Timings: 10:00 AM – 10:00 PM
  • Sachet – Parampara LIVE in Concert: 28th September | 7 PM Onwards
  • Shaan LIVE in Convert: 1 st October | 7 PM Onwards

Dandiya Nights: 29th (DJ Sahil Gulati), 30th September (DJ D’Ark) and 2nd Oct (DJ Viola & DJ

25, Sep 2025
Winpe Welcomes Sheffield Haworth as Knowledge Partner for ProClub Mentorship Program

New Delhi, 25 September 2025: Winpe, a leading platform advocating gender diversity in investing, has announced Sheffield Haworth as the Knowledge Partner for its flagship Winpe ProClub Mentorship Program, aiming to help expand the careers of high-potential women in private equity, venture capital, and their portfolio companies.

Winpe ProClub is a year-long, one-on-one mentorship initiative that pairs women professionals with senior leaders from top private equity and venture capital firms. With five cohorts completed and the sixth underway, Winpe ProClub has mentored 59 women professionals through 29 senior leaders across 46 leading firms. Nearly 76% of participants have reported tangible career progression, underscoring the program’s ability to create impact across the investing ecosystem.

Nupur Garg, Founder, Winpe, said, “At Winpe, our mission has always been to create real, lasting pathways for women to lead. We are pleased to welcome Sheffield Haworth as a strategic partner in our journey to transform the investing landscape as we position more women for roles of influence in private equity and venture capital. We look forward to working together in developing an ecosystem where diversity is intrinsic, anticipated, and celebrated.”

“At Sheffield Haworth, we are deeply committed to advancing diversity and inclusion in the investing industry. Partnering with Winpe allows us to bring our expertise and advisory experience to a program that is truly shaping the future. Together, we will create pathways for talented women to thrive as leaders,” said Avaneesh Raghuvanshi, Head, Financial Services and Private Equity Practice – India, Sheffield Haworth. Through this partnership, Sheffield Haworth brings its global reach and leadership expertise to help guide the next generation of women leaders in finance.

ProClub stands out as a mentorship platform that builds lasting trust and adapts to the changing careers of its mentees. The program offers valuable insights into growth strategies, helps enhance influence in key decision-making groups, and boosts confidence to tackle challenging career shifts. Since its inception in October 2020, Winpe ProClub has built a strong ecosystem of women founders and investment professionals and secured mentorship from senior partners, board directors, CXOs, and heads of investments at leading Indian and global firms. The initiative redefines support for women aiming at leadership roles across the investment ecosystem through high-impact, long-term mentorship, strategic partnerships, and ecosystem integration. Notable women leaders like Anshul Jain, (Managing Director, Lighthouse Advisors), Gurnoor Kaur (SVP, TA Associates) and Vineeta Singh (CEO, SUGAR Cosmetics) are from past cohorts and have benefited from the program at crucial points in their careers.

25, Sep 2025
Q3 2025 – Housing Sales Volume Declines Year-on-Year in Top 7 Cities, While Total Sales Value Shows Significant Growth

 Mumbai, 25 September 2025: Despite global economic uncertainties and geopolitical tensions, residential demand in India has remained reasonably resilient, supported by rising incomes, urbanisation, and aspirational homeownership sentiment. However, the sector faces headwinds in affordability, costs, and uneven demand across markets.

Q3 2025

Anuj Puri, Chairman – ANAROCK Group, says, “ANAROCK data shows as 9% annual housing sales decline in the top 7 cities, clocking in at approx. 97,080 units in Q3 2025 against 1,07,060 units in Q3 2024. However, sales continued to outstrip new supply in the quarter, reflecting continued market health.”

Notably, despite a dip in overall sales volume, the total sales value in the period rose by 14% – from approx. INR 1.33 lakh Cr in Q3 2024 to approx. INR 1.52 lakh Cr in Q3 2025. This suggests high volume sales in the luxury and ultra-luxury segments.

“Among the top 7 cities, MMR recorded the highest sales of approx. 30,260 units, followed by Pune with approx. 16,620 units,” says Puri. “Cumulatively, the two western cities accounted for 48% of the total sales in the top 7 cities in Q3 2025. All top cities individually recorded a dip in yearly housing sales – except Chennai and Kolkata, which witnessed 33% and 4% yearly jumps, respectively.”

These cities saw a marginal 3% increase in new housing supply, with approx. 96,690 units launched in Q3 2025 against 93,750 units in the corresponding period in 2024. Nevertheless, the fact that sales remained higher than launches indicates that the demand-supply equation remains robust.

City-wise, MMR topped new supply with approx. 29,565 units launched in the quarter, followed by Pune with approx. 19,375 units. Interestingly, while the other cities saw new supply decline annually, Pune, Kolkata and Chennai saw it increase by a whopping 56% and 38%, respectively.

In terms of budget segments, the >INR 1.5 Cr luxury housing category witnessed the highest new supply of 38%, followed by the premium (INR 80 lakh – INR 1.5 Cr) segment with a 24% share. The mid-segment (INR 40–80 lakh) contributed a 23% share of the total new supply in the quarter, while the affordable segment’s share was the lowest at 16%.

Available housing inventory saw only a marginal yearly decline in the top 7 cities – from approx. 5,64,415 lakh units by Q3 2024-end to approx. 5,61,756 lakh units by Q3 2025-end.

Average residential prices in these cities collectively saw single-digit growth of 9% in Q3 2025 against Q3 2024. At 24%, NCR recorded the highest annual growth, followed by Bengaluru with a 10% increase.

Interestingly, despite the monsoons and the perceived inauspicious ‘shraad’ period, housing sales in Q3 rose 1% quarterly. Overall, the housing market is so far reasonably steady in 2025, with expectations for a festive boost ahead for which developers have several projects lined up.

“The impact, if any, of the new H1-B visa norms announced by the US on Indian residential market bears close monitoring. While housing affordability remains a challenge across cities for many buyers, price growth has tapered down moderately compared to the previous few years, when we saw double-digit yearly growth in the top 7 cities,” says Puri.

New Supply Overview

The top 7 cities saw approx. 96,690 units launched in Q3 2025, against 93,750 units in Q3 2024 – a 3% annual increase. On a quarterly basis, there was a 2% drop. In Q2 2025, approx. 98,630 units were launched across the top 7 cities.

The key cities contributing to new supply in Q3 2025 were MMR (Mumbai Metropolitan Region), Pune, Bengaluru and NCR (National Capital Region) which together accounted for 78% of the total addition.

  • MMR saw approx. 29,565 units launched in Q3 2025 – similar on a yearly basis and a 5% quarterly increase. Over 35% of the new supply during the quarter was added in the affordable segment priced <INR 40 lakh.
  • Pune added approx. 19,375 units in Q3 2025, witnessing a huge yearly jump of 56% and a 36% quarterly supply increase. Over 74% of the new supply was added in the mid and upper-mid-segment (INR 40 lakh – INR 1.5 Cr)
  • Bengaluru added approx. 15,190 units in Q3 2025 – a yearly decline of 5% and a 1% quarterly drop. Approx. 79% of the new supply was added in the INR 80 lakh – INR 2.5 Cr budget segment.
  • NCR saw a 11% yearly drop in new launches, with approx. 12,645 units added in Q3 2025. On a quarterly basis, the market saw a 33% decline compared to Q2 2025. A massive 70% of the new supply in the quarter was added in the luxury segment (>INR 1.5 Cr)
  • Hyderabad added approx. 8,630 units in Q3 2025 compared to 13,890 units in Q3 2024 – a 38% yearly decline and a 22% quarterly drop in new launches. A whopping 87% of the new supply was added in the premium, luxury, and ultra-luxury segments (priced upward of INR 80 lakh)
  • Chennai added approx. 6,395 units in Q3 2025, seeing an 38% yearly rise decline but a 25% quarterly decline. Over 93% of the new supply was added in the mid, upper-mid and luxury segment priced within INR 40 lakh – INR 2.5 Cr.
  • Kolkata added approx. 4,890 units in Q3 2025, a whopping 56% annual increase and a significant 95% rise over the previous quarter. Approx. 75% of the new supply was added in the mid and upper mid segments priced within INR 40 lakh to INR 1.5 Cr.

Housing Sales Overview

 Approx. 97,080 units were sold in Q3 2025 – a yearly decline of 9% and a quarterly increase of 1%.  NCR, MMR, Bengaluru, and Pune together accounted for 78% of the sales in the quarter.

  • MMR recorded the highest sales among the top 7 cities in Q3 2025, with approx. 30,260 units sold – a quarterly decrease of 3% and a 16% yearly drop
  • Pune saw approx. 16,620 units sold in Q3 2025, a decrease of 13% over Q3 2024 and an 8% quarterly increase over Q2 2025
  • NCR saw approx. 13,920 units sold in Q3 2025, a decline of 11% over last year and of 2% on a quarterly basis
  • Bengaluru sold approx. 14,835 units in Q3 2025, a quarterly and yearly decline of 2% and 1%, respectively
  • Hyderabad saw approx. 11,305 units sold in Q3 2025, decreasing by 11% over Q3 2024 and increasing marginally by 2% over Q2 2025
  • Kolkata saw approx. 4,130 units sold in Q3 2025, increasing by 17% over the previous quarter and by 4% over the corresponding quarter in 2024
  • Chennai saw approx. 6,010 units sold during the quarter – increasing by 6% quarterly and by significant 33% annually

Unsold Inventory

 Unsold inventory across the top 7 cities collectively saw only a marginal annual decline, standing at approx. 5,61,756 units by Q3 2025-end. In the previous quarter, inventory remained steady at approx. 5,62,148 units.

25, Sep 2025
India’s First CXO Pickleball League in Mumbai

Mumbai, September 25, 2025: Gravate Sports (grv8), co-founded by RJ Anmol and Puneet Goyal, has announced the launch of India’s first-ever CXO Pickleball League, set to take place on September 27, 2025, at the exclusive sea-facing courts of Taj Lands End, Mumbai. The league aims to bring together top executives and corporate leaders for a unique fusion of executive wellness, networking, and competitive sport.

First CXO Pickleball League in Mumbai

Pickleball, one of the fastest-growing sports globally, is quickly gaining traction in India. The market is expected to expand from INR 500 crore in 2027 to INR1,500 crore by 2031. This sport is rapidly embraced in corporate circles for being easy to learn, low-impact, and a powerful platform for fitness and networking. For CXOs juggling demanding schedules, pickleball offers the ideal blend of recreation and relationship-building—often compared to golf for business networking but far more accessible and inclusive.

The CXO Pickleball League invites corporates across sectors—including finance, fintech, technology, media, lifestyle, and consumer brands—to nominate teams of up to three members, including at least one senior leader. Participants have been trained by AIPA-certified coaches through flexible clinics ahead of a spirited tournament at Taj Lands End.

Adding star power to the launch, Olympic medalist Saina Nehwal will headline the event with a special exhibition match against renowned business leader Dr. Niranjan Hiranandani.

“It’s wonderful to see sports becoming an integral part of corporate life. Pickleball is an excellent way for people to stay active and connected. I’m excited to be part of this unique initiative and encourage more professionals to embrace a healthier, sport-driven lifestyle,” said Saina Nehwal.

RJ Anmol, Co-Founder of Gravate Sports, shared, “Gravate Sports is dedicated to creating premium sporting experiences that bring leaders together beyond boardrooms. Pickleball fits perfectly with India’s CXO community—promoting wellness, camaraderie, and strategic networking. Having Saina Nehwal join us for the launch sets the tone for a thriving corporate sports culture in India.”

The event will conclude with a curated sundowner and gourmet dining experience, designed to foster meaningful networking among participating CXOs and industry peers.

With the launch of the CXO Pickleball League, Gravate Sports aims to pioneer a new era of corporate sporting leagues in India—building a vibrant ecosystem where sport fuels professional success and personal growth.

The CXO Pickleball League debuts on September 27, 2025, at 10 a.m. at Taj Lands End, Mumbai.

25, Sep 2025
Japan IT Week Autumn 2025 to Feature MEET Korea and Global IT Exhibitors

TOKYO, JAPAN, 25th september 2025: — Japan IT Week Autumn 2025, the country’s leading exhibition for IT and Digital Transformation (DX), is set to open its doors from October 22 to 24, at Makuhari Messe, Japan. The three-day event, organised by RX Japan, will bring together a global audience of industry professionals to explore the latest in IT, digital transformation, digital marketing, and e-commerce solutions.

Japan IT Week_1

Building on the Momentum of Spring 2025

The upcoming Autumn edition builds on the strong results of Japan IT Week Spring 2025, which welcomed 57,802 visitors and hosted 1,033 exhibitors, including 296 international companies from 38 countries. These figures underscore the event’s role as a global hub for IT innovation and cross-border partnerships.

Special Initiative: MEET KOREA

A highlight of the Autumn 2025 edition will be MEET KOREA, a special initiative commemorating the 60th anniversary of Japan–Korea diplomatic relations. Through a series of sub-events, MEET KOREA aims to support Korean companies entering the Japanese market and foster deeper collaboration in IT between the two countries.

“We’re excited to introduce MEET Korea this year,” stated Mr. Kenji Okabe, Japan IT Week Show Director. “It’s a great opportunity for Japanese and Korean companies to connect, share ideas, and build partnerships that drive the future of IT. We believe it will add tremendous value to the show and the industry as a whole.”

MEET Korea will feature a variety of engaging programs and opportunities, including networking programs that connect Japanese and Korean businesses; showcases of Korean IT solutions for the Japanese market; special conferences that highlight Korea’s latest IT trends; matchmaking counters inside the venue for direct business connections; and a stamp rally and other engaging programs that allow visitors to experience Korea’s advanced technologies and services firsthand.

A World-Class Exhibitor Lineup

Japan IT Week Autumn 2025 will feature a diverse range of exhibitors, from established tech giants to emerging innovators. While the final list will be announced closer to the event, attendees can expect to see leading names such as Fujitsu, SAP Japan, KEYENCE, NEC, Nikon, Uber Japan, and more.

Four Specialised Shows Under One Roof

Japan IT Week Autumn 2025 will once again be part of four co-located trade shows, offering visitors a comprehensive overview of digital transformation trends and solutions:

  • Japan IT Week – System development, IoT, cybersecurity, and IT talent solutions 
  • Japan DX Week – Digital transformation, AI, and business automation 
  • Sales & Digital Marketing Week – Marketing and sales technology innovations 
  • E-commerce & Store Week – Solutions for e-commerce, logistics, and retail operations

In addition to this comprehensive showcase, these concurrent events will also be hosting a series of conference sessions and lecture programs—accessible to both exhibitors and visitors across the four shows and their respective specialised sub-shows.

Be Part of Japan’s Leading IT and DX (digital transformation) Event

Japan IT Week Autumn 2025 invites both industry professionals to take part in the three-day exhibition. Exhibitors can connect with decision-makers, explore new markets, and showcase their innovations on a global stage, while visitors will gain firsthand access to the latest technologies, expert insights, and valuable networking opportunities.

25, Sep 2025
Kareena Kapoor Khan Joins Hands with KT Kids for a Never-Seen-Before Kids’ Haircare Revolution

Mumbai,25th September 2025: In a landmark move set to shake up the Indian kids’ care segment, KT Kids, the children’s haircare care brand, has signed Kareena Kapoor Khan as its brand ambassador. The association promises to be a blockbuster collaboration, blending the glamour and credibility of one of India’s most admired icons with the playfulness of SpongeBob SquarePants in a category that is both much-needed and never before seen in India. 

Kareena Kapoor Khan Joins Hands with KT Kids for Haircare Revolution

KT Kids has rapidly established itself as a trusted name for safe, clinically-tested haircare solutions & more designed specifically for children. The brand brings premium quality into kids’ daily routines while making the experience fun and engaging. Its standout SpongeBob SquarePants line of shampoos, serums, protein creams add an element of joy, colour, and international character appeal to personal care, creating a category unlike anything parents and kids have seen before.  

Sharing her excitement, Kareena Kapoor Khan said, “I am delighted to be associated with KT Kids, a brand that truly understands the needs of children and parents today. As a mother, I know how important, safe and effective products are for kids, and KT Kids’ haircare range delivers just that – with a fun twist that kids absolutely love with the haircare range being age specific for boys and girls. I am excited to be part of this journey. “

This unique partnership brings together the global charm of SpongeBob SquarePants with the influence, style, and relatability of Kareena Kapoor Khan, making KT Kids the first brand in India to combine global entertainment icons with Bollywood star power in the children’s haircare space. The campaign is designed to resonate with both parents and children, turning everyday routines into moments of joy and confidence.

Speaking on the association, Dhruv Sayani, Founder, KT Kids said, “With Kareena Kapoor Khan as our brand ambassador, KT Kids is taking a bold leap towards redefining the future of kids’ hair care in India. Together with our SpongeBob SquarePants line, we are building a movement that goes beyond grooming – it’s about creating trust, fun, and aspiration for every child.” 

With this never-before-seen collaboration, KT Kids is set to revolutionize kids’ haircare in India, blending safety, science, and star power to create a new benchmark in the industry. You can get your KT Kids product on www.ktkids.in and you can follow the page on ktkids_official on Instagram and get your kids care solution today!

25, Sep 2025
Ace Blend Brings Ancient Energy Into the Fast Lane with TruBlk Shilajit Sticks

Mumbai, 25th September 2025: Ace Blend, India’s next-gen nutrition brand backed by Fireside Ventures, today announced the launch of TruBlk™ Shilajit Sticks, a portable vitality booster that reimagines one of the world’s oldest performance tonics through the lens of modern science. Long celebrated as the “Destroyer of Weakness” for its ability to enhance stamina, energy and resilience, Shilajit today comes with problems: it can be impure, inconsistent, contaminated, and low in essential trace minerals.

Ace Blend Shilajit Sticks 2 But at the core of each 8-gram stick is 400mg of a pure and patented form, TruBlk™ Shilajit Resin, standardized for fulvic acid and trace minerals to support energy production, testosterone and cellular repair. This formula goes further with 120 mg Cordyceps Militaris Extract, clinically proven to improve stamina and energy levels, and 7.48 g Organic Honey, which provides quick, snackable energy and improved nutrient absorption. Together, they form a natural, non-caffeine performance edge that fuels endurance, energy and resilience on-the-go.

What differentiates TruBlk™ is its Patented TruBlk™ Extraction Technology, which enhances absorption, ensures purity and removes contaminants for unmatched consistency and safety. This helps Shilajit Sticks stand apart as a standardized format in a saturated market. Additionally, the choice of single, pre-measured daily servings eliminates any guesswork and mess of resins or powders. Currently undergoing clinical trials, this formulation underscores Ace Blend’s commitment to validated, safe and long-term performance nutrition.

“Consumers today are looking for more than just quick energy or stimulants. They crave science-backed nutrition that naturally fuels real results,” said Shivam Hingorani, Founder of Ace Blend. “With TruBlk™ Shilajit Sticks, we’ve combined centuries-old wisdom with modern science to create a formulation that delivers measurable endurance, sustained energy, and resilience, all in a convenient, on-the-go stick. Every ingredient from the patented Shilajit, to our Cordyceps extract and organic honey from Indian forests, has been carefully selected for its efficacy and absorption. Our goal is to help people perform at their best and maintain vitality throughout the day. These sticks make it simple while juggling the demands of modern life.”

Users can rip, slurp, and fuel higher energy, endurance and resilience with just 1 stick a day.

With this launch, Ace Blend further cements its position as a science-forward, lifestyle-driven brand reshaping India’s wellness and nutraceutical market with precise formulations built for real results.