25, Jun 2025
Special Career Growth Seminar by Dr. Arjun Vaidya in Bengaluru on the occasion of the Silver Jubilee Year of Symbiosis Centre for Distance Learning (SCDL)
Bengaluru: 25 Jun 2025 – On the occasion of the Silver Jubilee Year of Symbiosis Centre for Distance Learning (SCDL), a special Career Growth Seminar is being organized in Bengaluru featuring renowned entrepreneur, investor, and youth mentor Dr. Arjun Vaidya as the keynote speaker. This seminar is free and open to all, early and midcareer working professionals, but registration is mandatory.
Dr. Vaidya will guide the audience on the theme “Reinventing Yourself for India’s Evolving Job Market.” The session will be held on Saturday, 28th June 2025 at 10:30 AM at Pride Hotel, 93, Richmond Road, Bengaluru, Karnataka – 560025.
In this inspiring session, Dr. Vaidya will shed light on the following key topics:
- How to future-proof your career in a rapidly changing professional landscape
- Embracing an entrepreneurial mindset while being in a job
- Importance of upskilling and cross-skilling
- Transitioning from employee to brand builder
- Understanding when and how to pivot your career
With industries evolving and business models transforming, Dr. Vaidya will discuss how to stay relevant in the changing job environment, adopt an entrepreneurial mindset within employment rolls and leverage the power of upskilling. He will also guide attendees on how to transition from being just an employee to becoming a brand builder, and how to identify the right time and way to reinvent one’s career path.
Symbiosis Centre for Distance Learning (SCDL) is celebrating its 25th Anniversary— Silver Jubilee year. As one of India’s premier autonomous distance learning institutes, proudly empowered over 10 lakh learners with quality education and currently support an active student base of 80,000+ students across the country. SCDL offers a wide range of postgraduate programs tailored for both graduate students and working professionals.
To mark this remarkable milestone, SCDL is organizing a series of Career Growth Seminars. This seminar is part of SCDL’s 25-year milestone celebrations and offers a valuable free learning opportunity for students and young professionals across India.
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- By Neel Achary
24, Jun 2025
Protean eGov Technologies Appoints Ranbheer Singh Dhariwal as Group Head – Social Security and Welfare
Mumbai, June 24, 2025: Protean eGov Technologies Ltd. (formerly NSDL e-Governance Infrastructure Ltd.), a pioneer in building Digital Public Infrastructure (DPI) and delivering population-scale e-Governance solutions, has appointed Mr. Ranbheer Singh Dhariwal as Group Head – Social Security & Welfare (GH-SSW).
Ranbheer Singh Dhariwal
In his new role, Mr. Dhariwal will lead Protean’s Central Recordkeeping Agency (CRA) under Social Security & Welfare vertical, serving as CRA Head & Principal Officer under PFRDA regulations. He will be responsible for driving strategic growth, enhancing product development for NPS, APY & UPS, strengthening operational efficiency, and ensuring regulatory compliance.
Speaking on the appointment, Mr. Suresh Sethi, MD & CEO of Protean eGov Technologies, said, “We are thrilled to welcome Ranbheer to our team. With his extensive experience in pension fund management and operations, Ranbheer is well-positioned to drive Protean’s mission towards creating a pensioned society and ensuring a secure future for all Indians. Ranbheer’s expertise will be instrumental in leveraging technology to enhance pension coverage, improve user experience, and foster financial security for millions.”
Adding to it, Mr. Ranbheer Singh Dhariwal said, “Retirement planning is critical to financial resilience. I’m honoured to join Protean eGov, an organisation with a legacy of enabling transformative digital infrastructure in India. I look forward to advancing inclusive, scalable pension solutions for millions across the country.”
Mr. Dhariwal was most recently the CEO of Max Life Pension Fund and brings over twenty five years of experience across pension funds, insurance, and BPO services. Protean currently commands a dominant 98% market share in the CRA segment for NPS, APY & UPS.
With India’s pension penetration at just ~3% of GDP, the potential for impact and growth remains significant.
24, Jun 2025
5 Exciting Ways to Use Balsamic Vinegar in Indian Meals This Week
Indian food is all about bold spices, vibrant colours, and unforgettable flavours. But sometimes, a little twist can take your favourite dishes to a whole new level. Enter balsamic vinegar— a kitchen stapes in Italy, but a bit of hidden gem in Indian kitchens. It’s sweet-tangy flavour works surprisingly well with our spices and ingredients, adding a modern touch to classic recipes.
Ready to shake things up? Here are five easy and exciting ways to use balsamic vinegar in your Indian meals this week:
- Balsamic Chaat Salad
Give your regular chaat a gourmet makeover! Toss together boiled chickpeas, chopped onions, tomatoes, cucumber, coriander, and pomegranate seeds. Add a splash of balsamic vinegar, a squeeze of lemon, chaat masala, and a pinch of black salt.
The balsamic vinegar adds a rich, tangy kick that makes the whole salad pop with flavour. - Balsamic Paneer Tikka
Take your paneer tikka game up a notch. Marinate paneer cubes in yogurt, ginger-garlic paste, red chilli powder, garam masala, and just a hint of balsamic vinegar. Grill or bake until golden and slightly charred.
The vinegar helps tenderize the paneer and adds a subtle sweetness that perfectly balances the spices. - Roasted Veggies with Balsamic Glaze
Roast your favourite Indian veggies – think carrots, cauliflower, and bell peppers – with olive oil, salt, pepper, and a drizzle of balsamic vinegar. Roast until caramelised and golden. The Balsamic brings out the natural sweetness of veggies and gives your everyday sabzi a restaurant-style upgrade. - Balsamic Fruit Raita
For a raita with a twist, mix diced apples, bananas, and pomegranate with thick curd. Stir in a little balsamic vinegar, roasted cumin powder, and a touch of honey. The vinegar cuts through the richness of the curd, making the raita bright and refreshing – perfect alongside spicy mains. - Balsamic Drizzle on Tandoori Pizza
Make a homemade pizza with a base of tandoori chicken or paneer, onions, and capsicum. Once it’s out of the oven, finish with a drizzle of balsamic vinegar reduction (just simmer balsamic vinegar till thick).
This tangy-sweet glaze pairs beautifully with the smoky, spicy toppings and takes your pizza to the next level.
You can find good-quality balsamic vinegar at most gourmet or online stores in India. Try brands like Colavita for that authentic Italian touch. Start with a little, taste as you go, and see how this versatile ingredient can become your new secret weapon in the kitchen. Give these ideas a try, and you might just find yourself reaching for the balsamic bottle more often than you’d expect!
24, Jun 2025
Parents explore new-age parenting at Jasudben ML School’s interactive workshop
Mumbai, June 24, 2025: In a bid to strengthen the parent-school partnership and align with the National Education Policy (NEP) 2020’s vision of holistic development, Jasudben ML School (JML) launches JML-SPARK (School Parent Alliance for Raising Kids), a new space for dialogue, learning, and connection with the parent community. The inaugural talk, ‘Creating Safe Spaces for Our Teens’, conducted by Piya Marker was organised exclusively for parents of students from Classes 6 to 8. It focused on promoting trust and emotional resilience between parents and their adolescent children.
The session was facilitated by Piya Marker, an educator with over 26 years of experience, a Master’s in Special Education, and an internationally certified parent coach. Speaking to a full house of engaged parents, she shed light on the evolving world of adolescents today. A world marked by social media, peer dynamics, academic pressure, shifting identities, and a constant need for validation. She helped parents explore how they can intentionally create safe spaces at home and in their relationship with their children by being more aware, responsive, and emotionally available.
Marker’s depth of understanding comes not only from her professional experience but also as the founding Principal of a school for children with learning disabilities. She shared, “Today’s adolescents face a world that’s easier in comfort but harder in complexity. As parents, we must be vigilant, compassionate, and willing to evolve to truly understand the shifting ground they stand on, their safety depends on it!”
The session went beyond general advice and offered concrete strategies for building trust and open communication, such as active listening, setting boundaries with empathy, acknowledging adolescent stressors, and reframing parental responses in challenging moments, among others.
Principal Shilpa Gandhi remarked, “Parenting today comes with new-age challenges. At Jasudben ML School, we believe education cannot be limited to the classroom. It must also include equipping our families to understand the emotional lives of children. Mrs. Marker’s session gave our parents not just insight, but confidence. Because when school and home come together, the child thrives, not just academically, but as a whole person.”
Through the JML-SPARK initiative, the school aims to prioritise emotional intelligence, safe school-home dialogue, and holistic child development, core pillars of NEP 2020. The school recognises that academic success is deeply tied to emotional safety, and that parenting, much like education, must evolve with time.
24, Jun 2025
Vodafone and Cyient Launch VISMON AI Powered Network Configuration for Smarter Data Driven Operations
Vodafone and Cyient unveil AI-Powered Network Configuration Management Solution to deliver Data driven, Smarter Network Operations
National, June 24th, 2025: In a landmark collaboration, Vodafone, a leading technology communications company and Cyient, a global Intelligent Engineering solutions company, have launched an AI-powered Global Network Configuration Management solution supported by data-driven, intelligent configuration analytics.
This innovation represents a major milestone in transforming network engineering and operations, delivering unprecedented visibility and efficiency across Vodafone’s teams and markets.
This cutting-edge solution is the result of a close collaboration between Vodafone and Cyient teams. It leverages AI to unify configuration data, as well as logical and physical inventory, enhancing network management efficiency across multiple Vodafone local markets
The platform provides Vodafone teams with unified network visibility across markets, enabling them to benchmark configurations, detect anomalies, and track deployments. It supports mobility strategy analysis and spectrum utilization, driving efficiency, alignment, and faster data-driven decisions
“VISMON provides the strategic foundation to oversee configuration data across all markets, enabling us to harmonize practices, identify best-performing setups, and optimize our networks more effectively than ever,” said Mostafa Noureldien, Manager, Network Development Digital Strategy, Vodafone.
VISMON, an AI-powered solution, has already delivered transformational benefits in large-scale deployments, including a 70% reduction in time spent compiling cross-market reports, three times faster decision-making, and an expected 50% decrease in errors caused by inconsistent configuration.
“At Cyient, we are proud to partner with Vodafone in their journey toward smarter, faster, and more intelligent network operations,” said Joaquim Croca, Vice President and Regional Head of Sales, Cyient. “This AI-driven platform exemplifies how intelligent automation and data-led insights can drive real impact—delivering agility, consistency, and strategic clarity at scale.”
24, Jun 2025
Yara India reaffirms its ongoing commitment to ESG stewardship
June 24th, 2025: Yara India, a part of Norwegian multinational Yara International – the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions, today announced the release of its 3rd Sustainability Report 2024, titled “Greener Pathways – Fostering a Nature-Positive Food Future.”
The report highlights Yara India’s ongoing commitment to environmental stewardship, inclusive growth, and agricultural transformation through innovative and sustainable practices. This is Yara India’s third sustainability report, developed in alignment with the Global Reporting Initiative (GRI) Universal Standards 2021 and externally assured by TÜV SÜD South Asia (BIS 14489:1998 and ISO 14001:2015 certified). The report captures the company’s Environmental, Social, and Governance (ESG) performance across its operations in India and especially manufacturing plant in Babrala, Uttar Pradesh, and community initiatives under Kiran – A Yara India Community Initiative.
Key Highlights from the Report:
· Farmer Engagement: Over 650,000 farmers reached through agronomy sessions and digital platforms like FarmCare and YaraConnect.
· Sustainable Logistics: Shift to rail transport reduced carbon emissions and saved over $205,000 in logistics costs.
· Environmental Performance: Reused 967 million litres of water, afforested 7.4 acres, and targeted a 70,000 tCO₂e reduction in emissions by 2026.
· Gender Inclusion: Targeting 30% senior women leadership by 2025 and empowering women farmers through tailored interventions.
· Yara Leadership Academy: Empowered 699 youth- and women-led MSMEs across Uttar Pradesh and Bihar through a 15-week accredited capacity-building program, equipping them with leadership and business skills to drive sustainable growth.
· Community Impact: Reached 20,000+ students, provided healthcare to 6,389 patients, and supported 379 women’s self-help groups.
· Zero Corruption: Maintained zero confirmed incidents of corruption with 100% of operations assessed for corruption risks, supported by robust policies including Code of Conduct, Anti-Bribery, Whistleblower, and POSH.
· Sustainable Logistics: Shift to rail transport reduced carbon emissions by 27% and saved over $205,000 in logistics costs.
Speaking on the release of the report, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “Sustainability is not just an initiative, but how we operate at Yara. From building resilient farming communities to transforming how food is grown and delivered, Yara India is committed to creating lasting value. This year’s report reflects our focus on empowering smallholder farmers, advancing women in agriculture, and scaling innovations that support a nature-positive food future. The third edition of our Sustainability Report highlights our collective effort to nurture a regenerative agricultural future, empower farmers, and build resilient rural communities. The challenges are real, but so is our resolve to address them with solutions that are inclusive, science-led, and locally rooted.”
Sharing her thoughts on the release of Greener Pathways, May-Elin Stener, Ambassador of Norway to India, Sri Lanka and Bhutan, said, “Sustainability is a key priority for Norway across all sectors. It is encouraging to see this commitment reflected in the work of Norwegian companies like Yara in India. I congratulate Yara India on the release of its Sustainability Report 2024. This is a testament to Norway’s strong commitment to responsible business and climate action.”
The report also outlines Yara India’s forward-looking initiatives, including expanding regenerative agriculture, adopting vessel-based shipping to further reduce its carbon footprint, and accelerating the adoption of biostimulants and digital technologies.
As India’s agricultural landscape evolves, Yara India reaffirms its role as a catalyst for sustainable transformation, partnering with farmers, communities, and policymakers to create a food system that is climate-smart, inclusive, and resilient.
24, Jun 2025
Malabar Gold and Diamonds Launches NUWA by Mine Diamonds Campaign with Kareena Kapoor Khan
Malabar Gold & Diamonds unveils ‘NUWA by Mine Diamonds’, Rolls Out Campaign with Bollywood Icon Kareena Kapoor Khan
Mumbai, 24th June 2025: Malabar Gold & Diamonds the Responsible Jeweller and one of the world’s largest and most trusted gold and diamond jewellery retailers, has launched its latest exquisite natural diamond jewellery collection ‘NUWA by Mine Diamonds’. The collection, inspired by abstract patterns and modern forms, now brings a range of stunning designs that show minimalist luxury. With abstract silhouettes striking contemporary edges, every piece is a nod to fearless expression.
With the launch of the special campaign for the latest NUWA collection featuring Bollywood icon and brand ambassador Kareena Kapoor Khan, Malabar Gold & Diamonds celebrates the elegance, bold individuality, versatility, power and grace of modern-day women. The campaign encourages women to #ShineOutLoud with this stunning collection.
Inspired by modern silhouettes, abstract designs with a contemporary edge, the latest NUWA collection boasts of innovative designs such as 2-in-1 rings, zipper-inspired necklaces, modern earring styles, rotating bangles, etc. The collection also has intricately designed Italian chains, adding timeless elegance. At accessible price points, the collection is available at all 250+ Malabar Gold & Diamonds showrooms across India and in international locations.
Commenting on the launch of the collection, MP Ahammad, Chairman, Malabar Group said, “Further building on the theme of abstract and contemporary forms and the resilience of modern women, our latest NUWA collection redefines versatility to match every mood, occasion, and ensemble, while also redefining luxury — grand in design, yet light in feel.”
The latest collection is a perfect blend of modern-day style, smart design, and wearability with designs painstakingly curated to resonate with the regional tastes and preferences. We invite all jewellery enthusiasts to experience the latest NUWA collection at our showrooms.
Each piece in the Nuwa collection is thoughtfully conceived and meticulously crafted at Malabar’s state-of-the-art diamond design studio in Mumbai. Every natural diamond above 0.30 ct used in NUWA and each piece of jewellery undergo a two-way certification process, ensuring that Malabar Gold & Diamonds delivers the highest quality to its customers.
With a global footprint of over 400 showrooms across 13 countries—including India, the Middle East, the Far East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 25,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide.
Renowned for its unwavering commitment to customer satisfaction, Malabar upholds its signature Malabar Promises—a suite of customer-first benefits including transparent pricing with detailed cost breakdowns, lifetime free maintenance across all global showrooms, and 100% exchange value for old gold and diamonds.
Every piece of jewellery is 100% HUID-compliant, ensuring full transparency and authenticity. Certified diamonds undergo a rigorous 28-point quality check, and each purchase is protected with one year of complimentary insurance.
As a responsible jeweller, Malabar Gold & Diamonds leads with integrity. The brand guarantees ethically sourced gold and diamonds through verified, authorised channels. Backed by international certifications and strict quality control, Malabar ensures every creation meets the highest standards of craftsmanship and conscience.
Beyond business, the Malabar Group is deeply rooted in giving back—contributing 5% of its profits towards CSR initiatives focused on education, healthcare, housing, environmental sustainability, hunger eradication, and women empowerment.
24, Jun 2025
Rising Cases of Fatty Liver Among Youth: ILS Hospital Expert Warns on Lifestyle Risks and Urges Early Intervention
By – Dr. Sarbajit Ray,Consultant Physician,ILS Hospitals, Salt Lake
Recently it’s observed that an increasing number of young people are reporting fatty liver. Fatty liver typically can be caused by Non Alcoholic Fatty Liver Disease or Alcohol related fatty liver.
The increase in NAFLD in the young population is worrisome.
NAFLD could be due to lifestyle factors, particularly poor diet and sedentary behavior. Increased consumption of sugary drinks and processed foods, combined with a lack of physical activity, leads to fat accumulation in the liver.
Metabolic syndrome, including obesity, diabetes, high blood pressure, and high cholesterol are major risk factors for NAFLD. Genetic factors and insulin resistance increase the risk manifold.
1. Lifestyle Factors:
Poor Diet:
Processed food and fast foods are high-fat, high-sugar diets, especially high in refined carbohydrates and saturated fats. These foods overwhelm the liver’s ability to process and break down fats.
Sedentary Lifestyle:
Lack of physical activity contributes to weight gain and fat accumulation, including in the liver.
Obesity:
Excess body weight, particularly abdominal fat is strongly associated with NAFLD.
2. Metabolic Factors:
Metabolic Syndrome:
This condition, characterized by obesity, high blood pressure, high cholesterol, and high blood sugar, is a major risk factor for NAFLD.
Insulin Resistance:
When the body’s cells don’t respond properly to insulin, it can lead to elevated blood sugar and fat levels, increasing the risk of fatty liver. Indians are particularly prone to have insulin resistance which increases the risks.
3. Other Factors:
Genetic Factors: Some individuals may have a genetic predisposition to developing NAFLD.
Rapid Weight Loss: Rapid weight loss also can trigger fat release into the bloodstream, potentially leading to fatty liver.
Excessive Alcohol Consumption: While usually associated with alcoholic liver disease, excessive alcohol intake also contributes to fatty liver.
The bottom line is prevention . Adoption of Lifestyle modifications, Regular exercise coupled with a healthy diet will help in reversing the damage. And of course consult your physician.
24, Jun 2025
Valdai Roundtable at St. Petersburg International Economic Forum Highlights Digital Security as Key to Sovereignty
24 June 2025, New Delhi: As part of the St. Petersburg International Economic Forum (SPIEF) 2025, the Valdai Discussion Club hosted a roundtable titled “Sustainability in a World of Uncertainty: Universal Security Through Stronger States.” The session brought together global experts and leaders to discuss the future of state sovereignty, national security, and sustainability amid geopolitical and technological shifts.
This second roundtable in the series explored how countries can stay resilient and secure in a rapidly evolving world. It focused on redefining sovereignty in the 21st century, addressing cyber threats, algorithmic governance, and the need for robust digital infrastructure.
The session, moderated by Fyodor Lukyanov and opened by Chairman Andrey Bystritsky, emphasized the role of universal security and stronger states in ensuring global stability. It emphasized essential elements for development, the overlap of internal and external processes, and technology’s role in shaping economies. Environmental issues, social cohesion, and cultural shifts were also discussed, with insights from speakers like Ranil Wickremesinghe, Founder, Geopolitical Cartographer and Former President of the Democratic Socialist Republic of Sri Lanka; Feng Wei, Vice-Chairman, China Institute for Innovation and Development Strategy; Roger Köppel, Editor-in-Chief, Die Weltwoche; Binod Kumar Chaudhary, Chairman, Chaudhary Group; and Roman Chekushov, State Secretary – Deputy Minister of Industry and Trade of the Russian Federation.
Representing India at the session, Vineet Kumar, Founder and Global President of CyberPeace Foundation, addressed the rising global dependency on cyberspace and noted, “every institution and economy depends on digital infrastructure, yet we remain vulnerable to cyberattacks, algorithmic manipulation, and online abuse.”
He highlighted the urgent need to prioritize cyber resilience as a key pillar of national security. Calling for global norms on cybercrime, responsible AI, and hybrid warfare, he stressed the need for international cooperation, especially among nations of the Global South. “Cybersafety is not just the absence of cyber conflict,” he said, “but the presence of digital trust, dignity, and diplomacy.”
24, Jun 2025
TCL Celebrates International Olympic Day with Donors’ Wall Unveiling at Olympic Museum
24 June, 2025: As part of its first global celebration of Olympic Day as a Worldwide Olympic Partner, TCL was honoured in a ceremony on June 22 by being added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. Recognized for its contribution of smart devices and display solutions, including LED displays, smart interactive tablets and other products, TCL’s donation will help to empower the development of sports and culture through innovative technology.
The ceremony was attended by representatives from the International Olympic Committee (IOC) including President Thomas Bach, President-elect Kirsty Coventry, and Angelita Teo, Olympic Museum Director, as well as Kevin Wang, Chief Operating Officer of TCL Technology. A commemorative marble stone, engraved with TCL’s logo, was unveiled as a permanent addition to the wall, which honours organisations that have made outstanding contributions to the Olympic Museum.
Speaking at the unveiling, Kevin Wang said, “This donation reflects alignment between the Olympic spirit of ‘Faster, Higher, Stronger—Together’ and TCL’s own commitment to ‘Inspire Greatness’. Together, we strive to motivate people around the world, encouraging them to dare to be extraordinary. By enhancing the Olympic Museum’s technology capabilities, we aspire to enrich the experience for visitors and immerse them in the rich legacy of the Olympic Games.”
The unveiling follows TCL becoming the latest Worldwide Olympic Partner, with celebrations for Olympic Day further demonstrating its dedication to sporting culture, sustainable development and technological innovation within the Olympic Movement. As a relevant partner in the IOC’s Olympic AI Agenda, TCL is set to enhance the action both on-site and at-home, including “Athlete Moments” that support athletes by connecting them with loved ones during competitions. TCL’s products will also elevate the experience for both fans and athletes, from digital displays at the Olympic Games to household appliances in the Olympic Village.
IOC President Thomas Bach said: “To our friends from TCL, our partnership has begun so well. Our founder, Pierre de Coubertin, said Olympism is a way of life, blending sport and culture. Today you are joining the Olympic Museum. You are supporting museums around the world; and with today’s commemorative stone unveiling, you are in great company. Thank you to our friends from TCL and we are looking forward to a great partnership. Thanks for joining the Olympic Museum and the TOP Programme – all the best to you, TCL, and all the best for our cooperation.”
Inauguration of new IOC President is a new Olympic milestone
Further extending this collaboration, TCL was invited to witness the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, with Bach becoming IOC Honorary Life President. Coventry’s groundbreaking leadership as the first female and first African IOC President marks a new chapter for the Olympic Movement. It also resonates with TCL’s ‘TCLforHer’ initiative, a platform advocating for women’s global visibility and empowerment in every aspect of their lives through technology and culture.
IOC President-elect Kirsty Coventry said: “It’s truly an honour to be here with you all today. To the TCL family, thank you so much for this incredible donation. You told me that moving fast is something in the TCL spirit, and that is definitely something in the DNA of the Olympic Movement. We look forward to moving even faster with you in the future – as President Bach said, ‘the sky is the limit’”.
Celebrating Olympic Values with the Heart of India
To further back its commitment to celebrate sports and global unity, TCL India has also launched a multi-touchpoint campaign around Olympic Day. The initiative features a vibrant Trivia/Quiz Contest for its customers with a chance to win exciting prizes including a TCL washing machine. It has also partnered with prominent Indian athletes such as Lakshay Sen, Bajrang Punia and Sangeeta Phogat to leverage their influence to amplify the brand’s Olympic association and build buzz around cricket’s much-awaited Olympic debut.
The campaign also includes a programmatic and rich media push to ensure high-impact digital visibility across platforms. Additionally, it will feature its brand ambassador and the cricket icon Rohit Sharma will be featured in an exclusive Olympic themed content snippet to energize fans and reinforce TCL’s connection to global sporting excellence.
Global Campaign Ignites Shared Spirit of ‘Inspiring Greatness’ Through Dance
To bring the celebrations to audiences worldwide, TCL also launched its first global campaign marking Olympic Day, inspired by the IOC’s Let’s Move initiative encouraging people everywhere to get active and move together. Featuring a range of social media activations, the campaign includes a dynamic film bridging two future host cities of the Olympic Games and Olympic Winter Games through the power of TCL display technology. Wearing TCL RayNeo AR Glasses, a simultaneous flash mob performance by the acclaimed Urban Theory Dance Crew at Milan Cathedral and the TCL Chinese Theatre in Hollywood, Los Angeles, connects audiences in Europe and America through innovative street dance and expressive storytelling. As an extension of the brand’s ‘TCLArt’ initiative celebrating the power of artists to evoke emotion and shape the future, this unique activation blurs the lines of the real and virtual worlds, inspiring people to come together and embrace the joy of physical activity.
