9, Aug 2025
Amaha Mental Health Hospital Inaugurated in Bengaluru
India’s Mental Healthcare Milestone: Amaha Hospital Inaugurated in Bengaluru by Karnataka Health Minister Shri Dinesh Gundu Rao
9th August 2025 , Bangalore, India: Amaha, a pioneer in India’s mental health services and the largest private mental health provider in India for adult and child mental health care, today announced the launch of its first super specialty mental health hospital in Thanisandra, Bangalore. Expanding on its presence across multiple outpatient centres in Bangalore, Mumbai, and Delhi and having served over 40,000 clients across 600 cities in 18 languages, this purpose-built facility with 27 beds marks a significant step forward in offering acute, high-quality interventions for individuals experiencing severe psychiatric conditions and acute distress.
This hospital reflects Amaha’s commitment to global, evidence-based best-case practices, supported by the clinical excellence of a multidisciplinary team of clinicians, dedicated to delivering the highest standards of care and an exceptional patient experience.
Dr. Amit Malik, Founder and CEO of Amaha, stated, “Over the last nine years, Amaha has grown into India’s foremost and largest super specialty mental healthcare service, driven by a commitment to clinical excellence and best quality care experience. This journey has been both professional and deeply personal for me, not just as a psychiatrist trained in the United Kingdom who has helped set up and run services across global systems, but also as a carer. I know first-hand what families go through during periods of acute psychiatric distress, and what’s truly needed in a hospital environment that supports both recovery and hope.”
Dr. Divya G Nallur, Clinical Director at Amaha; who is an NHS returned psychiatrist, Fellow of the Royal College of Psychiatrists, and part of the founding team of one of India’s first private mental health hospitals; said: “Our multidisciplinary clinical team with over 200 psychiatrists, psychologists, and care professionals supporting families 24/7 is committed to clinical excellence, while placing each client’s comfort and safety first. Our holistic approach ensures that therapeutic interventions are supported by wellness activities, nutritional meal plans, and thoughtfully designed spaces that promote healing. This hospital represents our shared belief that mental healthcare should uphold dignity, compassion, and science in equal measure.”
Speaking at the inaugural event, Shri Dinesh Gundu Rao, Minister for Health and Family Welfare, Government of Karnataka, said: “Mental health is becoming a priority in our public health agenda. Today, it’s not just the elderly, but young people too are increasingly affected. Rapid societal shifts, academic and career pressures, substance use, digital addiction, and poor sleep are all major contributors. Every school must have access to counselling, and I’m glad the Supreme Court has recognised this need. Specialised care is crucial. Mental health treatment isn’t just clinical; it involves emotion, deep analysis, and responsible intervention. Facilities like Amaha’s hospital offer intensive, trauma-informed, multidisciplinary care that can truly make a difference.
I’m also pleased to share that psychiatric assessments are now part of the 14 core health parameters under Karnataka’s public healthcare services.”
Smt. Meenakshi Krishna Byre Gowda (wife of Sri Krishna Byre Gowda, Hon’ble Revenue Minister, Government of Karnataka), also shared: “We’re at a point where this is the need of the hour, perhaps even overdue. Nearly 200 million Indians are affected by mental health conditions, and that demands urgent attention. Amaha is a great start, but it’s just the beginning. We need many more care centres and stronger government sensitisation around mental health and caregiving. This work is two-pronged: caregiving and destigmatisation. That shift is finally beginning, as more people experience the real benefits of care. The journey from hopelessness to recovery is transformative. When someone becomes functional and productive again for themselves, society, and the nation, that’s incredibly powerful. This awareness must reach our education system. People need to understand what effective mental health care can truly offer.”
Dr. Prabha Chandra, Dean of Behaviour Science, and former Head of Department of Psychiatry at NIMHANS: “This is truly a momentous occasion what began as a small idea has now taken shape as a full-fledged facility offering quality inpatient care with continuity across Amaha’s centres. What stands out is Amaha’s commitment to a rights-based approach, legal compliance, and placing patients and families at the centre of care. The environment here reflects deep thought and compassion. It’s beautifully designed with the needs of patients in mind, which is so important in an inpatient setting. I’m confident that with the clinical expertise and trained professionals at Amaha, this hospital will be a valuable support system for individuals and families seeking mental health care. I wish the entire team every success.”
With this facility, Amaha is setting a new benchmark for mental healthcare in India, one that delivers intensive, inpatient support for complex and lifelong conditions such as schizophrenia, bipolar disorder, suicidality, and severe anxiety or depression, all in a setting built to global standards but tailored for our cultural realities. This hospital represents a critical extension of Amaha’s continuum of care, with our outpatient centre and 24/7 digital access to provide ongoing support at every stage of an individual’s mental health journey. Many Amaha colleagues have their own lived experiences and are committed to delivering the highest standards of clinical care and client experience across all Amaha’s services.
Neha Kirpal, Co-Founder of Amaha and a global mental health ambassador, said: “As someone who has been a carer to a parent with schizophrenia and a suicide loss survivor, I recognise the importance of care continuity with a set of experts who can handhold the entire family through acute crisis and lifelong conditions care.”
With this launch, Amaha reaffirms its vision of elevating mental healthcare in India, delivering globally benchmarked, evidence-based treatment in environments built for safety, comfort, and lasting recovery.
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- By Neel Achary
9, Aug 2025
Rakshabandhan 2025: 5 Unique Ways to Celebrate with Your Siblings
Family, nostalgia, fun – these are the very first words that come to mind whenever Rakshabandhan is mentioned. The festival, an eternal marker of the strong bond shared by siblings, falls on August 9 this year. To celebrate the spirit of sibling love, we bring you 5 unconventional ways to celebrate this Rakshabandhan with your siblings and extended family, irrespective of whether you’re together in the same city or miles apart. After all, it’s a special day to slow down, have fun, and remind each other how much you care.
1. Fun Game Night with Zupee Ludo
Play the online skill-based ludo and turn your festive hangout into a lively mix of skill, strategy, and laughter. Whether you’re in the same room or catching up over a video call, Zupee lets everyone play their matches at the same time.
Each game wraps up in under 8-10 minutes, so you can squeeze in multiple games without missing out on all the festive fun. Share your skills, go-to strategies, cheer each other on, and celebrate every little win together – it’s all part of the vibe.
The best part? It’s not just about winning rewards; it’s about creating memories. From those hilarious game moments to epic comebacks, capture it all and relive the fun later. It’s the perfect way to bond with your siblings – full of energy and connection.
2.Shopping Session
Turn your regular gift exchange into a fun shopping adventure. Instead of just buying something quickly, make the entire shopping experience part of your celebration. Head out to the local markets together, browse through different stores, and help each other pick out the perfect gifts. Take your time exploring different sections and asking for each other’s opinions. Siblings who live far apart can try virtual shopping. You can even surprise each other by ordering something during the call and having it delivered on Rakhi day.
3.Movie Marathon
What better way to spend Rakshabandhan than having a movie day featuring films that celebrate sibling relationships? Bollywood has some amazing movies that perfectly capture what it’s like to have a brother or sister. You can spend the day watching them together. Some great options include Dil Dhadakne Do, Iqbal, Fiza, Josh, and Hum Sath Sath Hain.
4.Cozy Day Out
Plan a relaxed outdoor picnic or organize a cozy potluck at home. This will give you plenty of time to chat, enjoy good food, and just hang out without any pressure or time constraints. For a picnic, choose a nice park or even set up in your backyard. Pack some outdoor games like ring toss or bring a ball to throw around. If the weather doesn’t cooperate or you prefer staying indoors, you can transform your living room into a picnic spot with floor seating and casual vibes. Use this relaxed time to share childhood memories, catch up on each other’s lives, and just enjoy being together.
5.Virtual Hangout via Video Calls
Distance doesn’t have to ruin your Rakshabandhan celebration. A well-planned virtual hangout can be just as special and memorable as being together in person. Start by coordinating your schedules and time zones well in advance. Dress up in traditional clothes and decorate your respective spaces to create the festive mood. Prepare your rakhi thalis, light some diyas, and have sweets ready for the virtual ceremony.
To make it even more special, you can create a shared photo slideshow of childhood memories to go through together, or try cooking the same recipe simultaneously while staying on the call. Alternatively, you can have a trivia session about each other, or simply share your favorite playlists and sing along together. The key is planning and being creative.
Making It Count
Each of these ideas offers a different way to strengthen your sibling bond while keeping the spirit of Rakshabandhan alive. The important thing is picking something that fits your relationship and personality as siblings. So, this Rakshabandhan, make sure your celebration reflects what makes your sibling relationship special.
9, Aug 2025
CrowdStrike Launches New Services to Secure AI Systems and Operationalize AI in the SOC
CrowdStrike announced two new expert-led offerings as part of its expanding AI Security Services portfolio: AI Systems Security Assessment and AI for SecOps Readiness. Expanding on CrowdStrike’s AI Red Team Services introduced in 2024, these services help organizations secure the AI systems powering modern business and safely integrate AI into security operations.
As organizations adopt LLMs, copilots, and agentic tools, they face a rapidly expanding attack surface with new risks such as shadow AI, misconfigurations, and autonomous agents acting as non-human identities operating with privileged access. At the same time, adversaries are using AI to automate reconnaissance, generate highly effective phishing content, and bypass traditional defenses. CrowdStrike’s new AI Security Services deliver expert-led guidance for operating securely in the AI era, helping organizations both secure AI and use AI to accelerate detection, response, and decision making across the SOC.
“Security teams are under pressure on both sides, to protect rapidly evolving AI systems and to bring AI into the SOC without introducing new risk,” said Tom Etheridge, chief global services officer, CrowdStrike. “These services are purpose-built to meet that dual challenge head-on, combining the power of the Falcon platform, threat intelligence, and expert guidance to help organizations reduce risk, improve resilience, and move faster with confidence.”
AI Systems Security Assessment
The AI Systems Security Assessment provides organizations with a clear understanding of how AI is being used across their environment, where risk exists, and how to strengthen governance and protections. Built on the foundation of CrowdStrike’s AI Red Team Services and Falcon® platform capabilities such as Falcon® Shield, Falcon Cloud Security AI-SPM, and AI Model Scanning, this new service brings technical depth and real-world insight into securing AI systems. Key capabilities include:
● AI Risk Discovery Powered by Falcon: Provides real-time visibility into AI usage across SaaS, cloud, and endpoint environments – surfacing shadow AI, misconfigurations, and hidden exposure, including autonomous agents with privileged access, through Falcon-native telemetry.
● Threat-informed AI Testing: Assesses model and system risk using internal benchmarking tools that emulate real-world adversary tactics.
● Actionable AI Governance and Architecture Guidance: Delivers strategic recommendations to improve governance and secure the architecture for LLMs and agent-based systems – reducing risk and complexity across AI deployments.
AI for SecOps Readiness
The AI for SecOps Readiness service helps security teams safely and effectively use AI to operate at machine speed across detection, investigation, and response workflows. As adversaries accelerate with AI, defenders must modernize their operations to keep pace. This service helps organizations assess AI readiness, prioritize use cases, and develop a secure path to AI adoption.
Key capabilities include:
● SOC Readiness Assessment: Evaluates staffing, tooling, workflows, and governance to assess AI readiness across detection, investigation, and response.
● Use Case Identification and Design: Pinpoints high-impact opportunities to apply AI – from alert triage to investigation – tailored to organizational maturity and operating environment.
● Strategic Guidance and Architecture Planning: Includes reference architectures, integration strategies, and “build vs. buy” recommendations to support responsible, scalable AI adoption.
● Actionable Roadmap for AI in the SOC: Delivers a prioritized integration plan for both Falcon-native and third-party AI tools – with clear guidance to reduce risk, streamline adoption, and drive operational outcomes.
9, Aug 2025
Sandisk Showcases UltraQLCTM Technology Platform with Milestone Enterprise SSD Capacity at FMS 2025
New Delhi, India – August 9, 2025 – Sandisk today demonstrated a high-capacity 256TB1 NVMeTM enterprise SSD, a breakthrough in storage capacity, performance and power efficiency, made possible by Sandisk’s new enterprise-grade UltraQLCTM platform. Offering extraordinary capacity, the UltraQLCTM platform marks a significant achievement in NAND architecture, built with a combination of BiCS8 QLC CBA NAND, custom controllers and advanced system optimizations.
As workloads and business requirements evolve in the AI era, flash storage must become more customizable to match complex workloads. The new SANDISK® 256TB1 NVMeTM SSD, built on the UltraQLCTM platform, is designed for AI-driven, data-intensive workloads like data ingest, preparation, and fast AI data lakes with high-performance speeds and power efficiency, while improving TCO for high-capacity applications in hyperscale cloud.
“As we move into the next phase of the AI era, flash storage is becoming a critical enabler of intelligent, high-performance workloads,” said Khurram Ismail, Chief Product Officer at Sandisk. “Our UltraQLCTM platform is the culmination of years of work and learnings to build a flexible and robust architecture that achieves extraordinary capacities and maximum performance while maintaining efficiency. This enables us to further expand our portfolio to meet AI demands at scale and helps our customers move faster, process more and turn data into real innovation.”
The SANDISK® UltraQLCTM 256TB1 NVMeTM SSD sets a new benchmark for hyperscale flash storage, purpose-built for the fast, intelligent data lakes powering AI at scale. With lower latency, higher bandwidth, and greater reliability, it delivers the performance needed for today’s most demanding AI workloads. Key innovations include:
- Direct Write QLC, which eliminates SLC buffering by enabling power-loss safe writes on the first pass
- BiCS8 2Tb QLC die that doubles storage density while maintaining compact die sizes
- UltraQLCTM power optimization, which uses Dynamic Frequency Scaling for up to 10% higher performance for a given power level2 (projected)
- Scalable multi-core controller that helps ensure high throughput and endurance at extreme capacities
- Data Retention (DR) profile that reduces DR recycles by up to 33 percent3 (projected), improving drive reliability, resilience and continuous access to data while decreasing power consumption
- The SANDISK® SN670 128TB1 NVMeTM SSD and SANDISK® UltraQLCTM 256TB1 NVMeTM SSD will be available in U.2 form factor in the first half of 2026, with additional form factors available later in the year.Sandisk will host a keynote at FMS 2025 on Wednesday, August 6, at 11:40 AM, to highlight its UltraQLCTM platform and will demo its milestone 256TB1 NVMeTM SSD, alongside additional innovative storage solutions, at FMS Booth #607.
9, Aug 2025
Bhagavad Gita For All (BGFA) unveils the World’s First Video based Bhagavad Gita with Actor Suniel Shetty
Mumbai, India | August 8, 2025 — Bhagavad Gita For All (BGFA), a unique initiative founded by 29-year-old entrepreneur, CEO Prithviraaj Shetty, is blending Bhagavad Gita with modern digital tools to help them discover their path to true success in their personal, family and professional lives.
BGFA is a faith-tech platform that combines a beautifully illustrated book with QR codes leading to an immersive app experience. The App contains detailed videos for all Bhagavad Gita shlokas along with video lessons for how to apply the teachings for your Personal, Family & Professional life. Developed alongside CMO Siddhanth Shetty, the platform is designed to make Shri Krishna’s wisdom relatable for today’s generation.
Prithviraaj Shetty, Founder & CEO says. ““I’ve always felt, there’s a quiet kind of suffering in the world. People feel lost, and inherently know that there’s something missing. I’m building this to help people in their daily life and to take important life decisions – nudging them everyday towards a solution that isn’t temporary. A spiritual system for achievement and meaning in life.”
Collaboration with Suniel Shetty
As part of its launch, BGFA is proud to announce its collaboration with actor Suniel Shetty. Known for his longstanding commitment to holistic health, Shetty introduces BGFA as tool for mental strength with a powerful quote from Chapter 6, Shloka 6 of the Bhagavad Gita:
“The mind is the best friend of the one who has conquered it, but the greatest enemy of one who has failed to conquer it.”
Highlights of the BGFA Platform
A New Category: Faith-Tech:
Just as health-tech transformed how we track our bodies, BGFA is redefining how we discover our true selves.
By using immersive storytelling, BGFA is making ancient wisdom appealing, accessible and highly engaging for modern seekers – opening up a new avenue for spiritual growth and mental resilience for this generation of people.
Growing Digital Presence: 300K+ followers on Instagram in under 18 months.
Widespread Adoption: Users from over 100+ cities across India.
World-Class Animations: Animation developed in partnership with M2 Animations, an award-winning international studio.
Availability & Access: The BGFA Book + App experience is now available to order across India. Users can scan QR codes within the book to access a library of videos covering every verse in the Gita.
8, Aug 2025
GoDrivo.com launches 100% Loan Facility and Buyback Guarantee in India’s Used Car Market
New Delhi, 08/08/2025: India’s used car market is being revolutionized by increasing demand for affordable mobility, greater acceptance of pre-owned vehicles, and the adoption of digital platforms in the car purchasing process.
Aligning with this change, GoDrivo.com, a digital platform for certified pre-owned vehicles, has launched 100% loan approvals and a buyback guarantee to make car ownership more convenient, cost-flexible, and transparent for Indian buyers.
Industry reports have stated that the used car market in India is slated to surpass new car sales in the next few years, driven by first-time buyers in growth cities, higher vehicle replacement cycles, and better financing options. But issues such as trust, quality guarantee, and resale risk continue to repel several prospective buyers.
GoDrivo.com’s new product overcomes these issues through a combination:
Finance Access – 100% loan sanction with no down payment, facilitating buyers from all income segments to purchase cars without a heavy upfront burden.
Resale Security – A buyback guarantee with a structured format that guarantees customers a fixed resale value during a specified time horizon.
Quality Confidence – Every listed car is carefully inspected and certified to provide buyers with authentic vehicles.
“The used car industry is no longer about affordability anymore; it’s about providing the same level of convenience, transparency, and assurance that buyers get from buying a new car. By solving finance and resale issues, we hope to enhance consumer confidence and drive growth in this segment, “ said Abhay Verma, Founder of GoDrivo.com.
With online discovery, price transparency, and doorstep delivery, GoDrivo.com’s business is the mirror image of the new trend towards digitally-enabled, trust-based used car buying. The company is expanding its services to several Indian cities and attempting to take the gap between urban and semi-urban buyers closer to zero.
8, Aug 2025
Data Patterns reports Q1FY26 Results
Chennai, August 08, 2025: The Board of Directors at Data Patterns (India) Limited , a strategic Defense and Aerospace Electronics Systems provider, approved the limited review financial results for the quarter ended June 30, 2025.
Performance Highlights
INR in Cr.
| Particulars | Q1 FY 25-26 | Q1 FY 24-25 |
| Total Income | 109.9 | 116.4 |
| Revenue from Operations | 99.3 | 104.1 |
| Operational EBIDTA | 32.1 | 37.2 |
| Profit Before Tax (PBT) | 34.0 | 43.5 |
| Profit After Tax (PAT) | 25.5 | 32.8 |
Q1 (2025 – 2026) Highlights
- Total Revenue for Q1 was Rs. 110 Cr in the quarter ended June 30, 2025 as against Rs. 116 Cr in quarter ended June 30, 2024, a reduction of 5.6%.
- Revenue from operations was Rs. 99.33 Cr in Q1 FY26 as compared to Rs. 104.1 Cr in Q1 FY25, a decline of 4.6%.
- The Company’s Earnings before Interest, Tax, Depreciation and Amortization (Operational EBITDA) in Q1 FY26 was Rs. 32.1 Cr as against Rs. 37.2 Cr in the corresponding quarter last financial year.
- Profit Before Tax (PBT) for Q1FY26 was Rs. 34 Cr as against Rs. 43.5 Cr in Q1FY25.
- Profit After Tax (PAT) for Q1FY26 was 25.7% of the operating revenue, of Rs. 25.5 Cr as against Rs. 32.8 Cr in Q1FY25.
- Order book position
- Including orders received and negotiated as on date – INR 1,079 Cr
- Order Book as on June 30, 2025 – INR 814 Cr
- Order book as on March 31, 2025 – INR 730 Cr
From the CMD’s Desk
Mr. Srinivasagopalan Rangarajan, Chairman & Managing Director, Data Patterns (India) Limited commenting on the company’s performance said, “The quarter has met our expectations. Order inflow has been encouraging since the start of the financial year, with over Rs. 320 Cr in orders received so far, and more in the pipeline. While revenue for the quarter was modest, primarily due to temporary delays in customer approvals, these are expected to normalize in the coming quarters. We remain confident of delivering our year’s targets.
Our continuous focus on new product developments have yielded products of international quality. We are optimistic that these products will soon be tested and potentially lead to bigger contracts.
We are excited about the opportunities ahead and remain committed to driving continued growth and value for our stakeholders.”
8, Aug 2025
INR 50L–1Cr Homes Dominate from 2022–2024, Decision Cycles Rising -ANAROCK AI Data
Mumbai, 8 August 2025: The application of artificial intelligence (AI) to real estate customer profiling has fundamentally transformed how leading property brokerages leverage technology to understand and serve their customers. ANAROCK has analysed some of its customer intelligence data from 2020 to 2024 to reveal significant shifts in buyer demographics and preferences.
Aayush Puri, Head – ANAROCK Channel Partner & ANACITY, says, “Thanks to AI, it has become possible to create sophisticated ecosystems to analyse customer behaviour, predict purchasing patterns, and optimize sales strategies with unprecedented precision. Data from our proprietary AI tool ASTRA, which analyses consumer behaviour data from 2.8 million qualified leads via 74 different models, provides several interesting insights. For instance, there has been a gradual increase in homebuyers over 36 years of age, and a reduction in the 25-35 age group – with 36-40 years constituting the largest age group in 2024. We have also tracked budget range and unit configuration preferences, and conversion or days-to-booking timelines.”
The use of such AI platforms represents a paradigm shift from traditional, intuition-based real estate practices to data-driven decision making. They deliver measurable improvements in lead conversion rates, customer targeting, and overall business efficiency.
The real estate industry has historically struggled with customer profiling due to the complex, multifaceted nature of property purchasing decisions. Traditional forecasting methods often fall short in capturing the intricate relationships between property attributes, market conditions, and customer preferences. Manual lead scoring processes, heavily reliant on human judgment and fixed criteria, are prone to inconsistencies and lack the flexibility needed to adapt to rapidly changing market dynamics.
Evolving Buyer Age Distribution
The data shows a consistent shift toward older homebuyers, with the proportion of buyers under 35 decreasing significantly. In 2024, buyers aged 36-40 represented the largest segment, while the under-25 demographic fell to just 4% from 8% in 2020.
Budget Preference Changes
“Our data shows that there has been a substantial increase in preference for homes above INR 1 crore, rising from 18% in 2023 to 32% in 2024,” says Aayush Puri. “This trend toward premium properties is particularly pronounced among buyers over 41 years of age, who are driving demand for homes in the INR 2+ crore category.”
Conversion (Days-to-booking) Timelines
ANAROCK’s AI-enabled tracking and prediction of customer conversion timelines shows that the average days to booking increased from 25 days in 2022 to 28 days in 2024. Interestingly, luxury properties above INR 3 crores showed a reduction in conversion time to 16 days in 2024, indicating that high-value customers make decisions more quickly once engaged.
Other Findings
Buying Channels – The data shows a gradual decline in digital source (developer and property aggregator website) bookings over the last three years. On the other hand, bookings via channel partners – brokers and brokerages retained by developers to market their projects – gained higher prominence. In 2024, channel partners became particularly significant in the INR 50L-1Cr and above INR 3Cr segments.
Configuration Preferences – The analysis shows a growing preference for 3BHK units, which increased to 45% in 2024 from 38% in 2022, while 1BHK preferences declined significantly. This shift reflects changing lifestyle needs and the impact of remote work trends.
Current AI Trends in Real Estate Brokering
The real estate industry is undergoing an unprecedented technological transformation, with AI and machine learning at the forefront. Even as AI-powered predictive analytics now drive market forecasting, property valuations, and investment risk assessment, AI chatbots interact with customers, provide them with personalized property recommendations, and take them on virtual tours.
Property marketplaces enhanced with AI can match buyers to properties with 95% accuracy based on their preferences. Traditional rule-based lead scoring is being replaced by AI-driven systems that can analyse complex behavioural patterns and demographic data. AI-based lead scoring systems can improve conversion rates by 30% through personalized property recommendations.
8, Aug 2025
Kalyan Jewellers Collaborates with Instamart for Raksha Bandhan Gifting Campaign
August 08, 2025: This Raksha Bandhan, Kalyan Jewellers is bringing heartfelt tradition and modern-day convenience together in a celebration designed to delight. The brand has launched a special festive campaign titled “Gehna to Your Behna” in collaboration with Instamart, India’s pioneering quick commerce platform. It will be delivering ₹2,100 gift vouchers free with every Rakhi purchase on Instamart.
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver Rakhis on Instamart. These Rakhis reflect the brand’s legacy of design and emotion and will be delivered in 10 minutes through Instamart. Created to blend convenience with meaningful gifting, the initiative is aimed at helping siblings celebrate the festival – even when distance or packed schedules get in the way.
To bring the campaign to life, Kalyan Jewellers has launched a warm and visually engaging TVC featuring actress Sreeleela. The film walks viewers through the simple process from ordering the Rakhi to redeeming the jewellery voucher capturing how even a small gesture can become a lasting memory.
While the service is available across 100 cities in India, the voucher can be redeemed on gold or silver jewellery purchases at any of Kalyan Jewellers showrooms nationwide, over and above prevailing in-store offers. This value-added offering is a strategic move by the brand to connect with Gen Z consumers, a segment that values meaningful experiences, digital convenience, and accessible luxury. In keeping with the needs of today’s on-the-go consumer, a QR code included in each Rakhi pack allows users to extend the voucher’s validity until October 31st, 2025 – offering added flexibility and convenience.
Speaking on the collaboration, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, shared: “At Kalyan Jewellers, we’re constantly exploring meaningful ways to stay connected with evolving consumer lifestyles. Our partnership with Instamart is not just about delivering Rakhi gifts – it’s about creating new touchpoints with younger audiences who value speed, convenience, and thoughtfulness. Through this initiative, we hope to build lasting relationships with a new generation of customers, while continuing to honour the sentiments that make our festivals so special.”
Sharing insights on this special offering, Manender Kaushik, AVP & Category Head – Instamart, said: “Festivals carry deep sentimental value across India, and gifts are a way to express emotions – whether love, care, or appreciation for those closest to us. Despite the bickering and teasing all year round, this day is filled with banter but, at its core, heartfelt gratitude toward one another. At Instamart, we understand this, and that’s why we’ve teamed up with Kalyan Jewellers to bring something truly meaningful to our users – a gift that will last a lifetime. With just a few taps on Instamart, you can get the perfect Rakhi delivered within 10 minutes, alongside a Kalyan Jewellers voucher to help you go all out with your gift.”
Last Raksha Bandhan, Instamart saw an incredible surge, with nearly 700 Rakhi orders placed every minute and overall sales soaring fivefold. The most popular gifts included toys, chocolates, flowers, and make-up. This year, silver rakhis have quickly become a favourite among customers across cities on the platform.
Kalyan Jewellers has also announced exclusive in-store festive offers for Raksha Bandhan. Shoppers can avail 25% off on making charges, with an additional 25% off on purchases above ₹2 lakhs. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all company showrooms, will also be applicable for a limited period.
Rooted in tradition and driven by innovation, Kalyan Jewellers continues to make every celebration more meaningful. Through thoughtful designs, strategic collaborations, and value-led offerings, the brand is redefining the joy of gifting for every generation. This Raksha Bandhan, Kalyan reaffirms its promise to make cherished moments shine brighter with a little extra sparkle and thoughtfulness.
Instamart is now live across 127 cities, offering lightning-fast 10-minute delivery and an expanded assortment of up to 35,000 items. The platform recently introduced Maxxsaver—a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.
8, Aug 2025
Starbucks India Brings Back the Anniversary Blend with Bold Flavours, Aged to Perfection
India, 8th August 2025: TATA Starbucks India announces the return of its iconic Anniversary Blend in India, a full-bodied roast that pays homage to decades of craft, care, and coffee mastery. The blend has been a seasonal favourite since its debut in 1996 and continues to remain a celebration of craft, heritage, and the signature Starbucks coffee experience. Returning just in time for Raksha Bandhan, it makes for a meaningful gift rich in tradition, and even richer in flavour.
More than just a blend, it is a story brewed over the years drawing from the lush, volcanic soils of Sumatra, West Java, and Sulawesi. The arabica beans are aged for up to five years to unlock a flavour that’s rich, layered, and quietly powerful with warm cedary spice, a whisper of allspice, and a hint of fresh tarragon, like a memory that lingers.
This season, celebrate Raksha Bandhan with a blend as timeless as a bond that speaks of warmth and memories.
Vibhor Mishra, Coffee Ambassador, APAC and China, Starbucks, said, “The Anniversary Blend is a celebration of everything we stand for at Starbucks. Each year, it brings us back to our roots that has defined our journey with coffee lovers across the country.”
Available for a limited time 250 grams, the Anniversary Blend can be enjoyed as the espresso of choice in handcrafted beverages across Starbucks India stores nationwide. It is also available in packaged whole bean format for those who wish to bring the celebration home.
