3, Jun 2025
Pee Safe Launches Latest Campaign ‘Zero Period’ for Menstrual Hygiene Day
Along with the DVC, a Month-Long On-Ground Campaign, Pee Safe Joins Hands with Athletes Divya Kumari and Dr. Ankita Pathak to Educate Young Girls in Schools and Communities.
To mark Menstrual Hygiene Day, Pee Safe, India’s leading personal and intimate hygiene brand, unveiled its new campaign, ‘#Zero Period,’ with the launch of a deeply moving digital video commercial (DVC). The film tells the story of an 8-year-old footballer who experiences her first period on the field, highlighting the confusion, fear, and eventual strength that define so many young girls’ journeys through menstruation. The DVC offers an emotional and honest portrayal of what periods feel like at that age. First periods may feel intimidating: Zero Period is Pee Safe’s attempt to make first periods easier.
At the heart of this campaign is Pee Safe’s Disposable Period Panty, an innovative product tailored for first-time menstruators. Made with ultra-absorbent, breathable material and designed to feel like regular underwear, the panty offers leak-proof protection. It helps young girls manage their periods confidently and comfortably, whether they’re at school, on the field, or simply doing their day-to-day activities.
According to Mr. Vikas Bagaria (Founder), “Zero Period is about making space for honest conversations around menstruation—especially the first one. For many young girls, that experience can be confusing and isolating. Our intent with this campaign is to challenge the idea that periods are a disruption or something to be hidden. We want girls to feel equipped, reassured, and uninterrupted in whatever they choose to do.”
According to Mr. Rithish Kumar (Co-Founder), “We notice young girls stepping away from activities they love because of the fear or stigma attached to menstruation. With Zero Period, we want to change that by fostering understanding and support, particularly in environments like schools and sports. Our goal is simple: to help make periods easier, not just physically, but emotionally and socially too.”
As part of the campaign, Pee Safe is spotlighting real-life advocates for menstrual health, such as Divya Kumari, a national-level kabaddi player turned referee, and Dr. Ankita Pathak, a former kho-kho player and current nutrition coach for the National Games 2025.
In collaboration with the SRF Foundation and Akhandjyoti Foundation, Pee Safe is also conducting on-ground menstrual hygiene awareness sessions for people from underprivileged backgrounds. Sessions are also being conducted across leading schools, including KR Mangalam, GD Goenka, Bal Bharati, and Delhi Public School, to educate young girls. These sessions aim to provide adolescent girls with accurate information, emotional reassurance, and access to essential hygiene products, enabling them to manage their periods with confidence and dignity.
- 0
- By Neel Achary
2, Jun 2025
RCB vs KXIP – The Ultimate Clash on the Big Screen: PVR INOX to Screen TATA IPL 2025 Final Live Across India
National, June 2, 2025: PVR INOX, India’s largest and most premium cinema exhibitor, is all set to bring the electrifying IPL 2025 Final to the big screen, offering fans the chance to experience the most anticipated match of the season like never before. Royal Challengers Bangalore will take on Kings XI Punjab in a high-octane clash on June 3, and cricket lovers can witness the action unfold LIVE in the cinematic glory of PVR INOX cinemas across 30+ cities.
Part of the brand’s ongoing Alternative Content initiative, this live screening underscores PVR INOX’s commitment to transforming cinemas into multi-dimensional entertainment destinations—where audiences come not just for movies, but for music concerts, gaming events, and live sports like the IPL.
Cricket lovers can enjoy the final in a stadium-like atmosphere, complete with high-definition visuals, Dolby surround sound, plush seating, and curated match-day food & beverage combos. Fan zones, themed offerings, and in-cinema excitement are all part of the experience, making this screening the perfect way to celebrate the culmination of IPL 2025.
The IPL T20 2025 Final between RCB and PBKS will be screened live across major cities like Mumbai, Delhi-NCR, Ahmedabad, Bengaluru, Kolkata, Pune, Hyderabad, Jaipur, Lucknow, and more—at select PVR INOX cinemas nationwide.
Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd, said, “The IPL final is more than a match – it’s a moment of collective passion for millions of Indians. As part of our vision to go beyond cinema, the IPL final screening is a testament to how entertainment is evolving. The sheer passion fans have for cricket deserves a setting that amplifies every cheer, every moment. With our Alternative Content initiative, we’re creating shared experiences that go beyond watching—we’re making memories in real time, on the big screen.”
From die-hard fans to casual viewers, this is your chance to be part of the most awaited match of the year in surround sound and stadium-style energy.
2, Jun 2025
Breaking the Cycle of Stunting: How Early Detection and Proper Nutrition Can Empower Children’s Health and Nation’s Growth
Malnutrition is a staggering crisis, stripping millions of children of their health, dreams, and the chance to build a better future. This crisis stems from inadequate intake of calories, proteins, vitamins, and minerals, or the body’s inability to absorb them effectively. Though it impacts people of all ages, its effects on children particularly, are devastating, hindering physical growth, weakening immune systems, and making them more prone to diseases. One of the most severe consequences of malnutrition is stunting—a condition that impairs growth and development, leaving long-term impacts on a child’s health and future.
Stunting in children is a significant global health issue, particularly in India, where it affects millions. According to the National Family Health Survey (NFHS-5), approximately 35% of children under five years [i]are stunted, a condition that reflects chronic malnutrition and can lead to long-term physical and cognitive impairments.[ii]
Dr Vivekanand Kustagi, MBBS MD BNB FIAA, Consultant Pediatrician and Neonatologist Special interest in pediatric nutrition highlights “Stunting not only affects a child’s physical height and weight but also hinders cognitive development, immunity, and overall well-being, leading to lifelong consequences. To combat this, regular screening and monitoring of children’s growth and development are vital. This practice enables the early detection of malnutrition and developmental delays, allowing timely interventions to address the underlying issues. Furthermore, emphasizing the importance of screening to identify nutritional gaps is crucial in fostering healthier futures for our children. Adding nutrient-rich foods like fruits, vegetables, whole grains, and proteins can help address these nutritional gaps and support overall growth.”
Proper nutrition is critical to help children grow and reach their full potential, yet worldwide there are approximately 149 million stunted children below the age of five—and one-third, or 40.6 million, are in India. Therefore, parents and caregivers play a pivotal role in monitoring their children’s growth and development.
Let’s deep dive into why screening is important and how to identify signs of stunting:
Recognizing the Signs of Stunting
Stunting often goes unnoticed in its early stages, but there are key signs that caregivers and healthcare professionals can look for to intervene before the condition worsens. These include:
- Height-for-Age Ratio: Children who are significantly shorter than their peers may be stunted. The World Health Organization (WHO) defines stunting as a height-for-age Z-score of less than -2 standard deviations from the median. A child’s height consistently falling below the expected growth standards for their age[iii]
- Inadequate Weight: Poor or stagnant weight gain over time, despite age progression, can be an early indicator of stunting
- Physical Appearance: Look for visible signs such as loose skin around the upper arms or thighs, visible ribs, or a noticeable lack of muscle mass may indicate stunting
- Delayed Developmental Milestones: Stunted children may exhibit delays in reaching critical developmental milestones, such as walking or speaking, delayed developmental milestones, such as walking or speaking[iv]
- Frequent Illnesses: A weakened immune system resulting in recurring infections or illnesses can also be a sign of stunting
Stunting is a critical challenge, but with consistent screening, awareness, and nutritional interventions, parents and caregivers can combat this silent threat to children’s growth and potential.
Why Regular Health Screenings Matter?
Prioritizing proactive health management is essential in fostering a healthier and more resilient population. Regular screening helps with the below:
- Early Detection: Identifying stunting early allows for interventions that can significantly improve a child’s nutritional status and overall health
- Informed Decision-Making Parenting: Screening educates parents about their child’s growth patterns, enabling them to make informed decisions regarding nutrition and health
- Access to Resources: Early identification often leads to access to nutritional programs and resources designed to combat malnutrition[v]
Role of Nutrition in Preventing Stunting and Strategies for Fussy Eaters
Proper nutrition plays a critical role in preventing stunting by ensuring children receive the essential nutrients needed for optimal growth and development. A balanced diet rich in proteins, vitamins, minerals, and healthy fats supports physical growth, strengthens the immune system, and aids in cognitive development. Early nutritional interventions, particularly during the first 1,000 days of life, can significantly reduce the risk of stunting and set a strong foundation for a healthier future. Encouraging healthy eating in fussy children is challenging but vital to prevent stunting and support growth. Here are strategies to ensure they get the nutrients they need:
- Introduce Variety Gradually: One of the best ways to expand a child’s diet is by offering new foods alongside familiar favorites. This approach helps ease children into trying different flavors and textures, making them more likely to accept new foods over time. For instance, adding fruits and vegetables, which are rich in vitamins and minerals, can provide essential nutrients for overall health
- Make Meals Fun: Engaging children in meal preparation or using creative presentations can spark interest in food. This approach not only makes eating enjoyable but also encourages the consumption of nutritious foods like proteins from eggs, dairy products, and lean meats, essential for their growth and development
- Set Regular Mealtimes: Establishing consistent meal routines helps children develop healthy eating habits. Offering balanced meals at set times ensures that children receive a variety of whole grains (like whole grain bread or cereals) and healthy fats (such as nuts and canola/mustard/soybean oil), both of which support energy levels and brain development
Screening is key for early detection, empowering parents to act against stunting. A balanced diet boosts nutrient absorption and growth, crucial for fussy eaters. Regular screenings and proper nutrition support children’s health, addressing immediate needs and building healthier futures across India.
2, Jun 2025
Mahindra’s Farm Equipment Business Sells 38914 Tractor Units in India during May 2025
Chandigarh, June 02, 2025: Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB), part of the Mahindra Group, today announced its tractor sales numbers for May 2025.
Domestic sales in May 2025 were at 38914 units, as against 35237 units during May 2024.
Total tractor sales (Domestic + Exports) during May 2025 were at 40643 units, as against 37109 units for the same period last year. Exports for the month stood at 1729 units.
Commenting on the performance, Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra Ltd. said, “We have sold 38914 tractors in the domestic market during May’25, a growth of 10% over last year. Early advancement of above normal Southwest monsoon should bode well for kharif sowing. Land preparation activities are progressing well for paddy sowing. Approval of hike in MSP for Paddy and other kharif crops will bring positive sentiments among farmers. Better reservoir levels , Government announcement of record foodgrain production and introduction of various schemes will help farmers aim higher productivity going forward and in turn augur well for tractor demand. In the exports market, we have sold 1729 tractors.”
| Farm Equipment Business Summary | ||||||
| May | YTD May | |||||
| F26 | F25 | % Change | F26 | F25 | % Change | |
| Domestic | 38914 | 35237 | 10% | 77430 | 71042 | 9% |
| Exports | 1729 | 1872 | -8% | 3267 | 3106 | 5% |
| Total | 40643 | 37109 | 10% | 80697 | 74148 | 9% |
2, Jun 2025
Honeywell and NTPC Green plan to jointly propel India’s sustainable aviation fuel ambitions
Mumbai, India, June 2, 2025 – Honeywell has signed a Memorandum of Understanding (MoU) with NTPC Green to explore the production of sustainable aviation fuel (SAF) in India. The companies will explore the use of Honeywell’s proprietary eFining™ technology to produce SAF from carbon dioxide (CO2) feedstock captured from NTPC’s power plants and green hydrogen.
The collaboration aims to help decarbonization goals and support airlines in their effort to meet carbon reduction targets. The agreement further supports India’s energy security objectives and underscore’s Honeywell’s alignment to the energy megatrend.
“SAF production forms the sizeable part of the ambitious Green Hydrogen Hub of NTPC Green in Pudimadaka, Andhra Pradesh. We believe that the mandate in the aviation sector for blending SAF in jet fuel will drive many early mover projects in green hydrogen,” said DMR Panda, Executive Director (Green Hydrogen), NTPC Ltd.
The collaboration brings together Honeywell UOP’s expertise in SAF production and NTPC’s leadership in green hydrogen projects development. SAF is seen as a critical tool to help decarbonize the aviation sector.
“We are excited to work with NTPC Green on this initiative to advance India’s transition towards cleaner aviation fuels and goal of working toward carbon neutrality,” said Ranjit Kulkarni, Vice President and General Manager, Energy and Sustainability Solutions, Honeywell India. “Our collaboration with NTPC Green will leverage Honeywell’s expertise in SAF solutions to efficiently treat emissions from thermal energy, foster green hydrogen adoption, diversify feedstocks for SAF production and help India’s aviation sector meet its long-term environmental goals.”
The study, expected to be completed by mid-2025, will support India’s dual mission of positioning itself as a SAF hub and achieving its emissions reduction goals by building a pathway toward promoting the production and export of SAF to other regions.
2, Jun 2025
Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Panico TV Espanol
New Delhi, India, June 2nd, 2025: Cape May Studios, a next-gen media company building streaming brands for deeply engaged fan communities, has announced a strategic partnership with Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV providers. , to launch and distribute two Free Ad-Supported Streaming TV (FAST) Channels: Panic TV and Pánico TV Español.
Under this collaboration, Amagi will manage the creation, playout, and global distribution of both channels. Amagi aims to enable Cape May Studios to deliver its signature curation of thriller, horror, sci-fi, crime, action, and suspense content to global audiences in both English and Spanish.
Panic TV is a curated destination for fans of “recreational fear.” It offers award-winning and genre-defying films and series content from today’s boldest young storytellers in multiple genres, such as Action, Thriller, Mystery, Crime, Paranormal, Sci-Fi, Horror, and Creature Features. Built for Millennials and Gen Z (18–40), it meets the demand for bold, authentic, and thought-provoking content that resonates with the digital-native generation.
Pánico TV Español expands this vision with original and dubbed content catering to the rapidly growing Spanish-speaking audience worldwide.
Amagi aims to provide a suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names.
“The convergence of genre storytelling and digital streaming has never been more potent,” said Sachin Gokhale, Founder & CEO of Cape May Studios. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms – meeting audiences where they are, with the stories they crave.”
“Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world.”
Both Panic TV & Pánico TV Español will debut across multiple FAST platforms in North America, Latin America, Europe, and other markets over the coming weeks. This marks a major milestone for Cape May Studios as it builds its footprint in the global streaming ecosystem.
This partnership underscores how Independent Content Studios are leveraging FAST and cloud-native solutions to reach global audiences without the overhead of traditional broadcasting models. With bilingual offerings and a growing slate of original content, Cape May Studios is primed to engage genre fans across regions and languages.
2, Jun 2025
99 Pancakes Unveils All-New Waffle Cake Range with 7 Irresistible Flavours
Mumbai, June 2, 2025: 99 Pancakes, India’s leading quick-service restaurant (QSR) chain famous for its innovative dessert offerings and quality products, has introduced a new and exciting addition to its menu: the Waffle Cake. Available in two options, Single Layer and Double Layer, these cakes are offered in seven delightful flavours sure to captivate dessert lovers across the country.
From gooey and rich Choco Loco to nostalgic Boojee Banoffee, from indulgently playful Kit N Kat to whimsically sensual Velvet Crush, the Waffle Cake assortment has something for every taste. There are more mouthwatering flavours to note in the Love & Nutella, Oh-So Oreo, and rather cleverly titled Mr Pan’s Favourite. The Waffle Cakes begin at ₹359 and can be purchased through both online sites and offline outlets in Mumbai, Thane, Surat, Bengaluru, Hyderabad, Pune, Ahmedabad, Jabalpur, etc.
The seven flavors to choose from are: Love & Nutella Waffle Cake, Kit N Kat Waffle Cake, Boojee Banoffee Waffle Cake, Mr Pan’s Favourite Waffle Cake, Velvet Crush Waffle Cake, Choco Loco Waffle Cake, and Oh-So Oreo Waffle Cake. Whether you’re into chocolate or something different, there’s a flavor to suit every taste bud. Whether indulged alone, savored with friends and family, or shared as a gift on special occasions, the Waffle Cake is poised to become a new dessert favorite among Indians.
The new range is available for purchase both in-store and online via Swiggy, Zomato, and the official website, giving consumers easy access to the Waffle Cake treat.
Vikesh Shah, Founder of 99 Pancakes, said: At 99 Pancakes, the mission has always been to spread joy through food. We’ve innovated Indian taste buds over the years with exciting formats. With the Waffle Cake, we wished to break conventions and offer something that’s stunning to look at, texturally satisfying, and absolutely delectable. It’s not a dessert — it’s an experience.”
This newest product extension solidifies 99Pancakes’ position within the QSR dessert category. Expanding across several cities and boasting a fan base that crosses all age groups, the brand continues to innovate, setting new benchmarks in creativity, quality, and customer experience.
2, Jun 2025
P4s Go Phygital with EQUIPPP & SMAAX
Hyderabad, 2nd June 2025: EQUIPPP (Expression of Equity Interest in Public and Private Partnerships) facilitates the evolution of Public-Private-People Partnerships (P4s), as the name suggests, between governments, organizations, local bodies, social impact investors, CSR foundations, and others by offering suitable and customized solutions powered by technology and finance.
SMAAX Digitech Pvt. Ltd. (“SMAAX”) is a high-impact IP-led media-tech company and the exclusive operator of South Indian International Movie Awards (SIIMA), Celebrity Cricket League (CCL), and several upcoming initiatives, including INCA and the Streaming Academy Awards.
EQUIPPP and SMAAX have partnered to combine their respective strengths to foster and evolve Public-Private-People Partnerships (P4s) in the domains of entertainment, sports, and the rural creator economy, further augmenting EQUIPPP’s ongoing efforts in the social impact ecosystem.
To strengthen this relationship—approved in principle by EQUIPPP’s Board at its meeting held on 30th May 2025—EQUIPPP will acquire a 51% equity stake in SMAAX and initiate a strategic infusion of ₹15 crore. This will help consolidate ownership and establish strategic control over SMAAX’s growing media-tech portfolio, which includes SIIMA, CCL, INCA (Indian National Cine Academy), and the Streaming Academy Awards. The enterprise value of SMAAX postconsolidation is capped at ₹150 crore, ensuring a structured and aligned growth roadmap for both entities.
EQUIPPP is now synonymous with P4, a framework that is gaining national momentum. Both the Telugu states, which boast a successful diaspora across the globe, are adopting the P4 approach to advance their holistic development goals. This is evident from Telangana’s recent “by the industry, for the industry” BFSI skill development program implemented in P4 mode and shaped by EQUIPPP, as well as initiatives like leveraging philanthropic and CSR capital through T-Fiber to connect 26,000 schools with internet access.
The Government of Andhra Pradesh has adopted P4 as a policy to alleviate poverty, while the Government of Madhya Pradesh is actively pursuing outcome-based funding models.
This partnership will initially focus on co-developing P4s across sectors such as entertainment, sports, and the rural creator economy through a Phygital model.
Vindhya Dronamraju, Wholetime Director, EQUIPPP, said: “EQUIPPP was registered as a trademark with GOI in 2015 as an online platform connecting people to intercommunicate and post interests and intentions regarding equity participation, grants, or donations for common social causes. Further, in 2019, we collaborated with Columbia University Press’s Social Value Investing Framework authors and launched their book in India, which explains the cross-sector collaboration approach.”
Further she noted that “I am happy to see that, after 10 years, there is finally light for this collaboration framework of P4 which is synonymous to EQUIPPP in thought and spirit. We are excited to join hands with SMAAX, as the verticals of sports and entertainment will bring greater visibility to P4s and make them truly Phygital.”
Vishnu Vardhan Induri, Director, SMAAX, said: “This partnership with EQUIPPP enables us to turn powerful ideas into tangible impact using the P4 model. We will jointly launch Balloon Theatres under the P4 framework where the cinema spaces will be operated in collaboration with local entrepreneurs and CSR partners, offering revenue-sharing models and community ownership.”
He further said that “In parallel, we will use the P4 approach to establish Rural Sports Leagues, in sports such as Kabaddi, Cricket, Volleyball, and Athletics. These leagues will be co-owned by private partners, supported by local governments, and managed by rural entrepreneurs.
Together, EQUIPPP and SMAAX aim to build the new operating system for P4s—powered by creativity, collaboration, and cultural capital—enabling sector-wise and geography-wise participation through truly Phygital formats.”
2, Jun 2025
KIIT World School Hosts CBSE Pre-Subroto Cup Football Tournament
Gurugram: KIIT World School, Sohna Road, hosted the CBSE Pre-Subroto Cup Central Zone Football Tournament for Under-15 and Under-17 Boys and Under-17 Girls categories. The event witnessed the enthusiastic participation of young athletes from various schools. The event was graced Sagar Raikwar from CBSE Bhopal and Adil and Rahul from the Haryana Football Association.
The tournament saw seven teams comprising around 108 students compete in different categories. Participating schools included Navy Children School, KIIT World School (Pitampura), New Era Public School (Dwarka), among others. Navy Children School secured the first position in all three categories – Under-15 Boys, Under-17 Boys, and Under-17 Girls. KIIT World School (Pitampura) also performed remarkably and finished as the first runner-up in all categories. The winning teams will now advance to the finals of the tournament.
Speaking on the occasion, KIIT World School, Principal Neelima Kamrah said, “Such events not only provide a platform for students to showcase their sports talent but also help them build confidence, discipline, and team spirit. It is a matter of pride and inspiration for us to host this tournament. These competitions play an important role in the holistic development of students.”
2, Jun 2025
NXP Reaffirms Sustainability Commitment on World Environment Day, Aligns with India’s Net Zero Vision
By-Mr. Hitesh Garg, Vice President and India Managing Director at NXP Semiconductors
“At NXP, caring for our environment and our workforce are deeply interconnected. This World Environment Day, we reaffirm our commitment to building a sustainable future through measurable action — from reducing Scope 1, 2, and 3 emissions and scaling renewable electricity, to recycling over 89% of our waste and 55% of our wastewater. Supported by global certifications, strong oversight, and continuous workforce training, our efforts are rooted in accountability and action. These steps not only reflect our global ESG goals but also align closely with India’s Net Zero ambitions — a national mission to achieve carbon neutrality by 2070. Together, we’re turning environmental ambition into action, and action into long-term impact.”
