29, May 2025
Pack the Fun: 5 Toys That Make Picnics a Blast for your little ones

Sun’s out, snacks are packed, and the kiddos are ready to run wild — it’s picnic time! And no picnic is complete without a dash of fun and games to keep the laughter rolling. We’ve rounded up five timeless toys that never go out of style — guaranteed to spark joy, fuel imaginations, and keep the little ones happily buzzing. These playful picks are perfect for turning your picnic blanket into the happiest hangout spot around. Let’s dive in!

Skoodle

1. Skoodle Stackrr Tube Stacking Tumbling Tower Game
The Skoodle Stackrr Tube Tumbling Tower is more than just a game , it’s a full-on laugh-out-loud, hold-your-breath, don’t-let-it-fall experience. As kids take turns removing blocks with one hand, they’re not just having fun , they’re also building hand-eye coordination, strategic thinking, and even a bit of self-control (because not toppling the tower takes serious patience!)
Easy to carry, quick to set up, and endlessly replayable , it’s a classic with a fun twist that never gets old.

2.Hasbro Gaming Connect 4 Grab & Go Game
Connect 4 Grab and Go is the perfect picnic game for kids and families! Each player gets 21 counters and battles to get 4 in a row—while blocking their opponent’s moves. It’s a fun game of strategy that keeps everyone thinking and laughing. Compact and easy to pack, it folds up neatly for outdoor play and travel. Bring it along to your next picnic for quick, competitive fun in the sun!

3. Funskool Travel Snakes and Ladders

Portable Snakes and Ladders is a classic game that’s perfect for picnics and family outings! Just roll the dice and race to the top, climbing ladders and dodging sneaky snakes along the way. It’s simple, fun, and great for all ages.

4. Mattel Pictionary Card Game

Pictionary Card Game is a fast-paced and hilarious game that’s perfect for family picnics! It combines the fun of Pictionary with charades, no drawing needed! Just use picture cards to act out clues while your team tries to guess. Easy to learn and super portable, it’s great for outdoor play, game nights, or taking fun on the go!

5. Skoodle Quest Marbellious
The kind of game that fits right into those slow, laid-back afternoons with family and friends. This 2-in-1 set keeps things fun and relaxed while quietly boosting creativity, focus, and problem-solving, perfect for when you’re just hanging out and want something to bring everyone together.

29, May 2025
Birlasoft Reports Resilient FY25 Performance with Steady Growth, Strong Deal Wins, and Strategic AI Investments Amid Macro Headwinds

New Delhi (India), May 28, 2025: Birlasoft, a leading IT services and solutions provider, today reported its audited consolidated financial results for the fourth quarter and year ended March 31, 2025. Birlasoft is part of the multibillion-dollar CKA Birla Group.

Mr. Angan Guha, Chief Executive Officer and Managing Director, Birlasoft, said, “We are pleased to report a steady year in the face of a soft demand environment owing to sustained macro-economic challenges, with revenue during FY2025 growing 1.8% over the preceding year. We continue to generate consistently strong cashflows. We also saw a noticeable uptick in our deal wins during the second-half of the year under review, with a sequential increase in TCV of deals won during the quarter under review to $236 million led by higher new deals, demonstrating the strength of our pipeline and our ability to pursue deal closures. While our near-term outlook is likely to reflect the impact of shifts in customer priorities, we continue to invest in our capabilities such as Generative AI where we have been early adopters.”

Our consolidated revenue during FY’25 have grown 1.8% over the preceding year to Rs 53,752 million. Our EBITDA margin performance for the year reflects the investments we have been making in our business as well as higher furloughs, consolidation deals, and growth in the Infra business. For the quarter under review, revenue stood at $152.2 million and EBITDA margin expanded 119 basis points sequentially to 13.2%. Cash flow from operations during the year and the quarter were 88.3% and 88.1%, respectively, of EBITDA led by sustained focus on collections. We have ended the year with a robust balance sheet and believe that we are well-positioned to successfully navigate through the prevalent macroeconomic environment,” said Ms. Kamini Shah, Chief Financial Officer, Birlasoft.

Key Financial highlights for Q4 & FY25

Q4 FY25

  • Revenue:

o  ₹ 13,169 M, down 3.4% QoQ and YoY respectively

o  $152.2 M, down 5.4% QoQ and down 7.2% YoY

o  In constant currency terms, revenue down 5.3% QoQ

  • EBITDA margin at 13.2%, PAT up 4.4% QoQ at ₹ 1,221 M
  • Cash and cash equivalents increase 27.1% YoY to ₹22,177 M

Full year FY25

  • Revenue:

o ₹ 53,752 M, up 1.8% YoY

o $635.4 M, down 0.3% YoY

o   In constant currency terms, revenue down 0.1% YoY

  • EBITDA margin at 13.0%, PAT at ₹ 5,168 M translating to basic EPS of ₹18.64

Other operating highlights

  • Revenue performance during Q4FY25 was led by E&U among verticals and by Infrastructure among service lines.
    • E&U up 1.8% QoQ while the others registered a sequential decline among verticals.
    • Infrastructure up 4.1% QoQ.
    • Revenue contribution from Top 5 and Top 20 customers remained stable QoQ.
  • Signed deals of TCV $ 236 M during the quarter, up 4% QoQ, with new deal wins TCV of $ 112 M and renewals of $ 124 M.
  • Active Client Count at 254 in Q4FY25 (compared to 265 in Q3FY25 and 259 in Q4FY24), reflecting some rationalisation of the ‘tail’.
  • Cash & Cash equivalents rise to $259.5 M by end of Q4FY25 versus $240.1 M at end of Q3FY25. In rupee terms, cash and cash equivalents increased to ₹22,177 M at the end of Q4FY25 from ₹20,552 M at the end of the preceding quarter.
  • Q4FY25 DSO at 54 days versus 53 days in Q3FY25.
  • Workforce strength stood at 11,930 as on 31st March 2025 and attrition was 12.8% during Q4FY25.

Key deal wins for the quarter…

  • Secured a large multi-year deal in Europe with a new customer, a global communications major, where Birlasoft will deploy advanced AI-powered capabilities, including Agentic AI and Intelligent Diagnostics AI, to deliver a next-gen IT service model designed to transform the customer’s global technology operations through the integration of AI-driven innovation across the Americas, EMEA, and APAC regions.
  • Partnered with a large global agricultural machinery company to support their North America operations SAP environment over a multi-year contract.
  • Engaged with a new leading upstream services company in the E&U vertical to perform end to end IT Infrastructure and Systems separation and enable IT operations.

…Key deal wins for the quarter

  • Strengthening our wealth management portfolio within the BFSI vertical, became an exclusive vendor partner for a leading asset management group to provide services across Application, Infrastructure, and Data.
  • Partnered with a US based industrial services company that provides a wide range of services to industries like chemical, refining, power generation, and agriculture for their green field Oracle Cloud ERP implementation.
  • Won a multi-year ERP and Cloud Infrastructure maintenance and support contract for a global petrochemical trading company.

Awards & Recognitions

  • Birlasoft recognized as ‘Star Performer’ and a ‘Major Contender’ in the Everest Group Capital Markets IT Services PEAK Matrix® Assessment
  • Birlasoft recognized as ‘Leader’ in the ‘SAP Ecosystem Partners 2025 ISG Provider Lens™ Study’ – APAC, Germany, U.S.
  • Birlasoft identified as ‘Innovator’ in the Avasant High-Tech Industry Digital Services 2024-2025 RadarView™
  • Birlasoft identified as ‘Disruptor’ in the Avasant Life Sciences Digital Services 2025 RadarView™
  • Birlasoft recognized as ‘Market Challenger’ and ‘Product Challenger’ in the ‘Digital Engineering Services 2025 ISG Provider Lens™ Study’ – Europe, U.S.
  • Birlasoft identified as ‘Challenger’ in the Avasant’s Oracle Cloud ERP Services 2024-2025 RadarView™
  • Birlasoft identified as ‘Rising Star’ and ‘Major Contender’ in the Everest group’s SAP Business Application Services PEAK Matrix® Assessment 2025
  • Birlasoft positioned in ‘Horizon 2’ as an ‘Enterprise Innovator’ in the HFS Generative Enterprise Services 2025 Horizons Report
  • Birlasoft achieved the Advanced Specialization in Microsoft Low Code Application Development
  • Birlasoft has achieved Oracle Cloud Solutions Provider Expertise
  • Birlasoft recognized as one of India’s Top 50 Best Workplaces in IT & IT-BPM 2024 by Great Place to Work®
  • Birlasoft recognized as a Great Place to Work for the fourth consecutive year
29, May 2025
Conference League Glory: How Chelsea FC Embodied Strategic Resilience and Leadership Transformation – Dr (HC) Prachetan Potadar

On May 29, 2025, Chelsea Football Club achieved a historic milestone by defeating Real Betis 4–1 in the UEFA Conference League final at Stadion Wrocław. This victory not only marked their first title in the competition but also completed their collection of all major UEFA trophies, a feat unmatched by any other club .

Trailing 0–1 at halftime, Chelsea’s resurgence in the second half exemplified strategic adaptability and the depth of their squad. Goals from Enzo Fernández, Nicolas Jackson, Jadon Sancho, and Moisés Caicedo, orchestrated by Cole Palmer’s pivotal assists, underscored the team’s resilience and tactical acumen .

glory

The Context: From Turbulence to Triumph

The 2024–25 season presented Chelsea with numerous challenges, including managerial changes and inconsistent performances. Under the guidance of manager Enzo Maresca, the team focused on rebuilding and fostering a culture of accountability and unity. The Conference League campaign became a platform for redemption, culminating in a performance that highlighted the club’s transformation .

1. Strategic Vision and Cultural Recalibration

Maresca’s emphasis on long-term development over immediate results allowed for a recalibration of the team’s culture. By instilling values of humility and collective responsibility, he laid the groundwork for sustained success.

Leadership Insight: Effective leaders prioritize cultural alignment and long-term vision, recognizing that foundational values drive performance.

2. Empowering Emerging Leaders

The appointment of Reece James as captain symbolized a commitment to nurturing homegrown talent and fostering leadership from within. His journey from the academy to leading the team in a European final exemplifies the potential of internal development.

Organizational Insight: Cultivating leadership internally can reinforce organizational identity and inspire collective commitment.

3. Tactical Flexibility and In-Game Adaptation

Chelsea’s second-half turnaround was a testament to tactical flexibility. Adjustments in formation and player roles disrupted Betis’s rhythm, allowing Chelsea to capitalize on emerging opportunities.

Management Takeaway: Adaptability in strategy is crucial for navigating dynamic environments and seizing critical moments.

4. Depth and Distributed Responsibility

The contributions from various players, including substitutes, highlighted the depth of Chelsea’s squad. This distributed approach to responsibility ensured resilience and sustained performance under pressure.

Organizational Insight: Empowering individuals across all levels fosters a resilient and responsive organization capable of weathering challenges.

5. Leveraging Adversity as Motivation

Facing skepticism and setbacks throughout the season, Chelsea utilized these challenges as motivation to galvanize the team. The final’s comeback narrative epitomized their ability to transform adversity into opportunity.

Resilience Strategy: Reframing challenges as catalysts for growth can strengthen organizational resolve and cohesion.

6. Celebrating Milestones with a Forward-Looking Perspective

While the Conference League victory is a significant achievement, Chelsea’s leadership emphasizes continued growth and future aspirations, maintaining momentum beyond the immediate success.

Growth Mindset: Acknowledging achievements while maintaining focus on future goals sustains progress and innovation.

Cole Palmer: The Catalyst of Change

Cole Palmer’s performance in the final, providing two crucial assists, demonstrated the impact of individual excellence within a team framework. His ability to influence the game’s outcome highlights the importance of nurturing talent that aligns with organizational values and objectives.

Message to Emerging Professionals: Individual contributions, when aligned with collective goals, can drive significant impact and foster a culture of excellence.

Broader Implications for Organizational Leadership

Chelsea’s journey offers valuable insights for organizations navigating transformation:

Cultural Alignment: Establishing and nurturing a shared set of values is foundational for cohesive performance.

Leadership Development: Investing in internal talent cultivates leaders who embody the organization’s ethos.

Strategic Agility: Flexibility in approach enables responsiveness to evolving challenges and opportunities.

Empowerment: Distributing responsibility fosters engagement and resilience across the organization.

Resilience: Transforming adversity into motivation strengthens organizational fortitude.

Continuous Improvement: Balancing celebration with a focus on future objectives ensures sustained advancement.

29, May 2025
Conference League Glory: How Chelsea FC Embodied Strategic Resilience and Leadership Transformation – Dr (HC) Prachetan Potadar

On May 29, 2025, Chelsea Football Club achieved a historic milestone by defeating Real Betis 4–1 in the UEFA Conference League final at Stadion Wrocław. This victory not only marked their first title in the competition but also completed their collection of all major UEFA trophies, a feat unmatched by any other club .

Trailing 0–1 at halftime, Chelsea’s resurgence in the second half exemplified strategic adaptability and the depth of their squad. Goals from Enzo Fernández, Nicolas Jackson, Jadon Sancho, and Moisés Caicedo, orchestrated by Cole Palmer’s pivotal assists, underscored the team’s resilience and tactical acumen .

glory

The Context: From Turbulence to Triumph

The 2024–25 season presented Chelsea with numerous challenges, including managerial changes and inconsistent performances. Under the guidance of manager Enzo Maresca, the team focused on rebuilding and fostering a culture of accountability and unity. The Conference League campaign became a platform for redemption, culminating in a performance that highlighted the club’s transformation .

1. Strategic Vision and Cultural Recalibration

Maresca’s emphasis on long-term development over immediate results allowed for a recalibration of the team’s culture. By instilling values of humility and collective responsibility, he laid the groundwork for sustained success.

Leadership Insight: Effective leaders prioritize cultural alignment and long-term vision, recognizing that foundational values drive performance.

2. Empowering Emerging Leaders

The appointment of Reece James as captain symbolized a commitment to nurturing homegrown talent and fostering leadership from within. His journey from the academy to leading the team in a European final exemplifies the potential of internal development.

Organizational Insight: Cultivating leadership internally can reinforce organizational identity and inspire collective commitment.

3. Tactical Flexibility and In-Game Adaptation

Chelsea’s second-half turnaround was a testament to tactical flexibility. Adjustments in formation and player roles disrupted Betis’s rhythm, allowing Chelsea to capitalize on emerging opportunities.

Management Takeaway: Adaptability in strategy is crucial for navigating dynamic environments and seizing critical moments.

4. Depth and Distributed Responsibility

The contributions from various players, including substitutes, highlighted the depth of Chelsea’s squad. This distributed approach to responsibility ensured resilience and sustained performance under pressure.

Organizational Insight: Empowering individuals across all levels fosters a resilient and responsive organization capable of weathering challenges.

5. Leveraging Adversity as Motivation

Facing skepticism and setbacks throughout the season, Chelsea utilized these challenges as motivation to galvanize the team. The final’s comeback narrative epitomized their ability to transform adversity into opportunity.

Resilience Strategy: Reframing challenges as catalysts for growth can strengthen organizational resolve and cohesion.

6. Celebrating Milestones with a Forward-Looking Perspective

While the Conference League victory is a significant achievement, Chelsea’s leadership emphasizes continued growth and future aspirations, maintaining momentum beyond the immediate success.

Growth Mindset: Acknowledging achievements while maintaining focus on future goals sustains progress and innovation.

Cole Palmer: The Catalyst of Change

Cole Palmer’s performance in the final, providing two crucial assists, demonstrated the impact of individual excellence within a team framework. His ability to influence the game’s outcome highlights the importance of nurturing talent that aligns with organizational values and objectives.

Message to Emerging Professionals: Individual contributions, when aligned with collective goals, can drive significant impact and foster a culture of excellence.

Broader Implications for Organizational Leadership

Chelsea’s journey offers valuable insights for organizations navigating transformation:

Cultural Alignment: Establishing and nurturing a shared set of values is foundational for cohesive performance.

Leadership Development: Investing in internal talent cultivates leaders who embody the organization’s ethos.

Strategic Agility: Flexibility in approach enables responsiveness to evolving challenges and opportunities.

Empowerment: Distributing responsibility fosters engagement and resilience across the organization.

Resilience: Transforming adversity into motivation strengthens organizational fortitude.

Continuous Improvement: Balancing celebration with a focus on future objectives ensures sustained advancement.

29, May 2025
Astro Motors unveils flagship EV products in the L5 cargo and passenger segment called Navya and Nova

Pune, May 29, 2025: Astro Motors, a manufacturer of commercial electric vehicles, has launched two of its flagship products in the L5 cargo and passenger segment called Navya and Nova respectively, underscoring its focus on user-centric game changing innovations which create operational and experiential value delivering delight. The latest advancements were presented at the EV Expo in Pune.

Astro Navya is India’s first geared electric commercial three-wheeler designed keeping in mind challenges that drivers and fleet owners face in running their vehicles and businesses efficiently and smoothly. A unique combination of a high-performance motor, battery and a gearbox has helped it unlock performance in all key impact areas like payload, battery usage and life, vehicle performance on bad roads, stop-go traffic and mountainous terrain. Their launch campaign “Gear hai to sahi hai” captures the benefits of a geared electric cargo vehicle in an evocative and simple manner. Tailored to capture the minds and hearts of its intended audiences, this campaign has gone live on the brands social handles.

astro

The brand’s other popular launch, the Astro Nova is a passenger auto rickshaw designed to deliver unmatched comfort and space for the driver and the passengers. In a world of share-an-auto and premium Uber auto experiences, this is an opportunity to elevate the overall experience of an auto which has largely remained unchanged for decades. “Duniya badal gayi lekin Auto Rickshaw nahin badli”. The Astro Nova is a large-hearted way of looking at the category in a world where space and comfort is premium. The launch campaign for the Nova “Auto ka SUV” is designed to evoke the product’s unique benefits in a memorable manner.

Vitan Jagada, Founder & CEO, Astro Motors said, “Astro’s first commercial product, a geared electric L5 cargo vehicle, is ready for rollout, with deliveries set to begin soon. Our L5 passenger variant is undergoing homologation for a July 2025 launch, followed by L3 cargo and passenger vehicles in October 2025.

By early FY 2026, we plan to unveil a four-wheeler modular skateboard chassis, capable of supporting diverse vehicle types. The IP is fully owned by Astro, offering opportunities to license the platform and powertrain tech to other OEMs, extending its influence across the EV ecosystem.

Targeting both B2B and B2C markets, we envisage rapid domestic scaling via fleet partnerships and a wide distribution network. We are also looking at expansion into emerging global markets like Africa, Southeast Asia, and Latin America, before entering mature economies.

Guided by Industry 4.0 principle, we aim to build a global EV brand anchored in innovation, customer-centricity, and sustainable, lean operations.”

In a launch ceremony attended by special invitees and partners, Astro Motors officially launched the Navya and Nova amidst high interest and expectations. The company has already laid the foundation for the business with strategic dealer sign-ups, financial partnerships and an after-sales service ecosystem to facilitate a hassle-free and fulfilling user experience. In the coming months, the company plans to aggressively scale its reach and operations.

Key Partnerships: The company is already making headway in its market-readiness with key dealer sign-ups and financial partnerships in key markets. The company has already signed up 3 dealers in Pune, Bhavnagar and Jammu with 5 more being signed on across key centres in UP, Delhi NCR and Maharashtra. Astro Motors commercial vehicles are currently available in the following 3 dealerships:

1. Ampere EV, Jammu (J&K)

2. Hunddekkari Motors, Pune (MH)

3. JJ Patel, Bhavnagar (GUJ)

Its strategic financial partnerships include MUFIN Greenfinance, RiseWise Capital and Perpetuity Capital which have its operations across the country.

Currently, Astro Motors is looking to further extend its footprint across the country with more strategic dealer and financial partnerships.

29, May 2025
A Spiritual Legacy Woven Anew, a Cultural Collaboration between Ramraj Cotton and Dushyanth Sridhar

India, 29th May 2025 – In a timely convergence of tradition and vision, Ramraj Cotton launches a significant initiative in association with venerated scholar and cultural exponent Dushyanth Sridhar to popularize the Acharya Panchakacham Veshti—a symbol of spiritual heritage and Indian identity.

This tie-up is not an endorsement of the conventional kind. It is a union of two powers united by a mutual admiration for Sanatana Dharma, cultural tradition, and the timelessness of classical dress. Ramraj Cotton, synonymous with the dignity of the veshtis for so long, finds in Dushyanth Sridhar not a spokesperson but a kindred spirit—a man who breathes and lives the values the company hopes to nurture and honour.

ram raj

The Acharya Panchakacham Veshti is a garment made with a single-minded intention—to pay tribute to spiritual lineages and become a ceremonial garment for the wearer who follows the path of wisdom and dharma. Made with detail and purity, the veshti is no mere article of wearing apparel, but a declaration of purpose—a sign of one’s affiliation with ageless tradition.

With a profound knowledge and extensive command of Santayana Dharma and his gift for translating ancient wisdom into contemporary relevance, Dushyanth Sridhar inspires and engages audiences across generations through insightful discourses on Indian epics and scriptures, position him as a distinguished voice in the realm of cultural preservation. His involvement is not incidental. It reflects a shared commitment with Ramraj Cotton to uphold and celebrate India’s sacred traditions while thoughtfully bringing them into the contemporary consciousness.

The Acharya Panchakacham Veshti stands as a testament to this ethos. Meticulously designed for spiritual observances, religious ceremonies, and culturally significant gatherings, the veshti transcends its material form to become a symbol of devotion, discipline, and identity. For those who seek authenticity in ceremonial attire not just as an expression of custom, but as a continuation of dharma, this collection occupies a revered place. It is where heritage finds its voice through fabric, and faith is worn with pride.

Speaking about the association, Mr. K.R. Nagarajan, Founder & Culturepreneur, Ramraj Cotton, said, “Ramraj Cotton is synonymous with veshti. We manufacture and sell over 4,000 varieties of veshtis across India. Among these, the Panchakacham veshti is specially made for gurus and Acharyas. When we aimed to take this product beyond Andhra Pradesh and South India to the global stage, Dushyanth Sridhar was the natural choice. His dedication to spreading Indian tradition worldwide makes him an ideal brand ambassador for the prestigious Acharya Panchakacham Veshti. His commitment to preserving Indian culture and Dharma, combined with his ability to connect ancient wisdom with modern life, perfectly represents our brand.” He added, “The Acharya Panchakacham Veshti is more than just traditional wear; it is a symbol of our heritage, worn on sacred and festive occasions. I invite every Indian to honour their roots not only in spirit but also in their attire.”

Dushyanth Sridhar added, “When Goddess Parvati asked Lord Shiva about the essence of the thousand names, He simply replied that ‘Rama’ was the core. In that spirit, Ramraj Cotton is a brand uniquely blessed to carry the sacred name ‘Rama’. Over time, we have had many Acharyas who walked this land. Adi Shankara, Ramanuja, Vedanta Desika, Madhvacharya, and more recently, the revered Kanchi Mahaperiyava have all walked this path and shown us the way. It is indeed a matter of pride that Ramraj Cotton honours such a lineage through their Acharya Veshtis. I believe that to nurture and encourage our culture, today’s youth must embrace such traditional attire and uphold the values our ancestors lived by.”

29, May 2025
PUMA India’s ‘RCB Shotline’ Is the Ultimate Crossover Campaign — Featuring Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish & More

May 2025: What do you get when global sporting icons and cricket royalty share the same hotline? Pure entertainment. PUMA India’s latest campaign, RCB Shotline, brings together a power-packed lineup including Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish, Rajat Patidar, Gurpreet Singh Sandhu, and Krunal Pandya — all in one high-energy Instagram campaign that’s already taken the internet by storm.

In the campaign, RCB stars Virat, Rajat, and Krunal man the PUMA “Shotline,” fielding calls from excited fans — and some rather legendary ones. The fun begins with Virat picking up a call from none other than Usain Bolt. “How can I help the fastest man in the world?” he asks, only for Bolt to hang up in record time. “Typical! I guess he does everything in record time,” Virat quips.

Screenshot

From there, the campaign is packed with playful banter: Jack Grealish calling in and mistaking Virat for Ben Stokes; PV Sindhu cheekily asking whether her smash is tougher than a fast bowler — to which Virat replies, “Definitely your smash. As you know, we do have helmets in cricket”; and Rajat and Krunal fielding fan calls about VIP match passes and more.

Set in a fictional, fun-filled PUMA-verse, RCB Shotline is a light-hearted peek into what happens when the worlds of cricket, football, track, and badminton collide. With swagger, humor, and unmistakable star power, the campaign showcases the effortless blend of sport and street that PUMA India is known for.

The high-energy campaign shows Royal Challengers Bengaluru (RCB) stars like never before — off the pitch, on a hotline, answering wildly entertaining calls. From fans begging for VIP tickets, to excuses for skipping work to attend a match, and even surprise questions from Bolt and Sindhu themselves — the video is a laugh-out-loud glimpse into a fictional PUMA-verse where top athletes share one hotline, one vibe, and one massive fanbase.

With a mix of swagger, banter, and squad chemistry, the RCB Shotline campaign captures what makes PUMA India stand apart — a bold blend of performance and play, of sport and street. It’s not just a video; it’s a celebration of iconic personalities, shared love for the game, and the spirit of entertainment that fans crave.

29, May 2025
Malabar Group Allocates INR 150 crore to scale up its CSR Initiatives in 2025-26

Delhi, May 28th, 2025: Malabar Group, India’s leading business conglomerate and the parent company of Malabar Gold & Diamonds, has allocated INR 150 crore in 2025-26 for scaling up its CSR initiatives focused on healthcare, education, hunger & poverty alleviation, women empowerment, environment protection and housing for less privileged.

Under its flagship CSR initiative ‘The Hunger Free World’, the Group has committed to distribute 70,000 meals daily in India and Zambia to the under-privileged, totalling 2.50 crore meals in 2025-26. This represents a significant leap from its cumulative achievement of 2.5 crore meals served over the past 3 years and signals a deepened commitment to the cause of food security for underserved communities. The initiative is aligned with the United Nations’ Sustainable Development Goal 2 – Zero Hunger.

MALBAR

At an event held at the Dr. Ambedkar International Centre, Janpath, New Delhi on May 28, 2025 which also marks the World Hunger Day, Dr. Amitabh Kant, former CEO of NITI Aayog & G-20 Sherpa launched the next phase of the Group’s CSR programmes. Other dignitaries included M.P. Ahammed, Chairman of Malabar Group; KP Abdul Salam, Vice Chairman; O Asher, Managing Director of India Operations; Group Executive Directors Nishad A K and K P Veerankutty, Group Director PA Abdulla Ibrahim, Dr. Idrees V, Chairman, THANAL Daya Rehabilitation Trust, Jishad N K, Zonal Head – North and other management officiates.

 Commenting on the initiative, MP Ahammed, Chairman of Malabar Group said, “At Malabar Group, CSR is an integral part of our culture and we believe in giving back to society. We dedicate May 28 as our annual CSR day; we reaffirm our pledge to stand with the underserved through sustained and impactful action. Our CSR initiatives are a reflection of that enduring commitment. While we are doing our utmost, a greater impact can be achieved if more organisations join this mission. With 295 million people globally facing acute hunger (as per UN data), immediate action is non-negotiable. This urgency drives our meal distribution efforts under the Hunger Free World initiative. Having said that, along with food distribution, the need of the hour is concerted efforts to boost production, creating jobs, and fostering economic growth to bring in sustainable change.”

 The Hunger Free World project currently distributes 70,000 meal packets daily across India and Zambia. In India, over 60,000 nutrient-rich meals are provided daily through 167 centres spanning 20 states. In Zambia, the group collaborates with the Zambian government to serve daily meals to 10,000 students across three schools. The Hunger Free World project operates state-of-the-art kitchens equipped with modern facilities and staffed by trained culinary experts and hygiene-conscious personnel.

 Under its educational and social welfare initiative, Malabar Group has established 716 micro-learning centres across India, providing primary education and nutrition to street children. Over 32,000 children have enrolled, with 9,000 already integrated into formal schools. This project is being run in collaboration with Thanal. In addition, scholarships have been awarded to 1,14,000 girls to support their education.

 The Group has also launched an initiative called Grandma Homes under which shelters have been built to offer free accommodation and care for destitute women. Currently operational in Bengaluru, Kerala and Hyderabad. Plans are underway to expand the initiative to Chennai, Kolkata, Delhi, and Mumbai.

 On the healthcare and disaster relief front, the Group has plans to set up non-profit medical stores in all 140 locations in Kerala, offering medicines at subsidised rates. Such stores are already operational in 27 locations in the state.

 Malabar Group has also launched the Uyirppu Project which supports higher education for children affected by last year’s landslide in Wayanad, providing financial aid to 134 students. Since its inception, Malabar Gold and Diamonds has been allocating 5% of its profits to social welfare.

28, May 2025
BigBears Advertising and Branding shines at Goafest 2025

Hyderabad, 28th May 2025: Hyderabad-based BigBears Advertising and Branding, a leading full-service agency known for its 360° branding and promotional expertise, made a powerful impression at Goafest 2025, attending with one of the largest delegations from the city.

big bears

The BigBears team featured department heads from Account Management, Digital Marketing, UI/UX & 3D, Art Direction, and Video Production, each fully immersed in curated sessions across their areas of expertise. From the latest in AI-powered performance marketing and Meta strategies to YouTube storytelling and avant-garde art direction, the learning experience was both rich and forward-looking.

“Goafest truly lived up to its promise — a vibrant confluence of creativity, insight, and inspiration under the sun,” shared Bankupalli Ganesh Shastry, Creative Head and Managing Director, BigBears.

A personal highlight for Mr. Shastry was reuniting with Mr. Senthil Kumar, Chief Creative Officer at VML, rekindling memories of his formative years at JWT along with him — a nostalgic moment that reminded him just how far the journey has come.

Mr. Shastry remarked, “Looking at the 2025 ABBY entries and winners, it’s clear that films and interactive print are setting new benchmarks. With visionary clients like Café Niloufer, whose brand identity and ongoing campaigns are crafted by BigBears, Monarch, MSR, NSL, and other esteemed partners, I’m confident we’ll soon be bringing ABBYs home to Hyderabad.”

28, May 2025
Gujarat Govt Honours Woman Kho Kho Player with Rs10 Lakh

New Delhi, 28 May 2025: In a bid to promote indigenous games, the Gujarat government has given Rs 10 Lakh as a prize to Ms. Opina Bhilar, who was part of the Indian Women’s Kho Kho team that won a Gold Medal at the 1st ever Kho Kho World Cup 2025 held in New Delhi from January 13-19, in which both the Indian men’s and women’s teams emerged victorious. Twenty-three countries across six continents participated in the World Cup making it a truly historic event.

Bhilar hails from Biliamba village in Dang district of Gujarat, and her father Devjibhai is a farmer.

“I thank the Gujarat government for this support which is a great help. I am also thankful to KKFI which has been very supportive of the players and helped us at every stage. I would continue to play Kho Kho and contribute to the game to the best of my abilities,” said Opina Bhilar.

“Many Kho Kho players come from humble backgrounds, and support—whether financial or through government job opportunities—goes a long way in uplifting both the athletes and their families. Such assistance not only empowers these talented sportspersons to continue their journey in Kho Kho, but also strengthens the sport itself, as they contribute immensely through their dedication and performance,” said Sudhanshu Mittal, President, Kho Kho Federation of India.

Kho-Kho, a traditional Indian game with deep-rooted cultural and sporting significance, has witnessed a resurgence in recent years, both domestically and internationally.