Author: Neel Achary

Hafele Expands South India Presence with New Design Studio in Tirupati In collaboration with WDA Design Studio Private Limited

Hafele, a global leader in interior solutions, has further strengthened its footprint in South India with the launch of a new franchise showroom in Tirupati, Andhra Pradesh. Partnering with WDA Design Studio, this showroom is strategically located at 18-54/7, CIUN, Upparpalli Main Road, Tirupati – 517508, offering a comprehensive range of Hafele’s premium interior solutions.

The inauguration was graced by Ms. Padma Gupta, Director – HR & Customer Experience at Hafele South Asia, along with Mr. Vinod Agarwal and Mrs. Mahima Agarwal, Director at WDA Design Studio Private Limited. Designed as a one-stop destination for complete interior solutions, the showroom features an automation-compliant layout that offers an interactive and immersive experience. Customers can explore products in realistic, futuristic, and functional settings, including Hafele’s full range of kitchen and wardrobe hardware, appliances, surface solutions, lighting solutions, and digital locks.

“Tirupati’s rapid urban development has created a growing demand for modern, efficient interior solutions. With this new showroom, we aim to provide homeowners, architects, and designers with innovative products that cater to their evolving needs, enhancing the way they experience and design their living spaces,” said Ms. Padma Gupta, Director – HR & Customer Experience, Hafele South Asia.

The showroom’s unique design elements, including light-inviting spaces, enhance a four-dimensional experience that shapes how visitors perceive and engage with their surroundings. This launch marks a significant step in Hafele’s commitment to bringing world-class interior solutions closer to customers in India.

JPFL Films Private Limited, material subsidiary, to invest above INR 700 Crore for setting up of New Film lines

New Delhi, 13^th May, 2025: JPFL Films Private Limited (‘JPFL Films’), a subsidiary of flexible packaging giant Jindal Poly Films Limited, has announced a capacity expansion with new BOPP, PET and CPP lines in Nashik, Maharashtra. The new lines, expected to be commissioned in next 2-3 years’ time, will see a capex commitment of above INR 700 Crore.

This Capacity expansion is in addition to its ongoing new BOPP Line (Line 9) which was announced in the month of August, 2024 and is part of the company’s strategic play in the flexible packaging segment and in line with the company’s aim to increase market share amidst challenging demand-supply imbalances leading to ongoing pricing pressures in the sector. The expansion comes with the YoY growth of around 43% in Net Revenue from Operations in 9 months’ period FY 24-25 and to maintain its market leadership despite business headwinds. Flexible packaging, or packaging in general, is regarded as one of the most lucrative industries due to its wide applicability in the food and beverage, personal care, and pharmaceutical industries.

These new lines will be the most advanced in the market, boasting superior width and output capabilities, along with exceptional reliability, equipment quality, and process efficiency.

The commissioning of these new lines will further strengthen Company’s growth story. It highlights the JPFL Films’ dedication to technological advancement, quality enhancement and customer satisfaction. As the flexible packaging market continues to evolve, the JPFL Films is better equipped than ever to meet the challenges and opportunities that lie ahead, reinforcing its status as an industry pioneer and reliable partner for businesses worldwide.

Sharing his views on the strategic expansion, Mr. Vinod Kumar Gupta, Chief Executive Officer, JPFL Films put it in perspective, “With this expansion, we are enhancing our ability to meet and exceed customer expectations with a diverse range of high-performance films with focus of majority of the products made on the line towards sustainability and creation of a greener future. Moreover, this move aligns perfectly with our goals of improving operational efficiency and sets us up well to leverage business upturns as we continue to maintain market leadership. This will further strengthen our capacity to serve our customers with enhanced confidence and commitment.”

ace turtle launches Wrangler stores in Bareilly, Uttar Pradesh and Purnea, Bihar

Bengaluru, May 13, 2025 — ace turtle, India’s leading technology-driven retail company, today announced the launch of two new Wrangler® stores—one in Bareilly, Uttar Pradesh, and the other in Purnea, Bihar—marking a significant milestone in the brand’s continued expansion across emerging Indian markets.

 The new stores are located at Phoenix United Mall in Bareilly and in New Market in Purnea. These back-to-back launches underscore Wrangler®’s commitment to making high-quality, trend-forward denim and apparel more accessible to consumers in fast-growing Tier 2 and Tier 3 cities in India.

 Both stores are tech-enabled and omnichannel-ready, designed to offer a seamless shopping experience. They will not only serve walk-in customers but also function as local fulfillment hubs for online orders, enhancing last-mile efficiency and customer convenience.
“We’re excited to bring Wrangler® to Purnea and Bareilly—two cities that represent the rising aspirations of a new India,” said Nitin Chhabra, CEO of ace turtle. “This expansion reflects our commitment to taking Wrangler® beyond metro cities and delivering a world-class shopping experience powered by technology, style, and innovation.”

 These launches reinforce Wrangler®’s focus on redefining the retail experience in India through digital innovation, personalized engagement, and a diverse product range tailored to the evolving tastes of Indian consumers.

ADbhoot Unveils ‘Holiday Vibes’ – CottonKing’s Bold Leap into Holiday Wear

Mumbai 13th May 2025: The Indian menswear market has been witnessing a significant shift, with consumers increasingly seeking versatile clothing that blends style with comfort. While CottonKing has long been a trusted name in premium cotton formalwear, the growing demand for relaxed, travel-friendly apparel presents a new opportunity. With more men prioritizing leisure and travel experiences, the need for high-quality, breathable, and stylish holiday wear has surged. Recognizing this evolving consumer preference, CottonKing has partnered with Brand Strategist ADbhoot to launch the ‘Holiday Vibes’ campaign, the brand’s first-ever holiday wear collection. This marks a strategic expansion beyond its established formalwear, offering men a sophisticated yet effortless vacation wardrobe.

To celebrate this milestone, ADbhoot has crafted a campaign that’s bursting with energy and holiday vibes—just like a trip with your best friends. It’s fun, carefree, and all about making unforgettable memories, perfectly capturing the spirit of holidays. Inspired by the grand sound of opera, the ad film amplifies the excitement of ‘Holiday Vibes’ with energetic music and the powerful hook, ‘Vibe Hai,’ adding a fun twist to holiday fashion.

Vaibhav Pandit, Founder and Creative Director of ADbhoot, shared his enthusiasm: “This campaign is all about making a statement. CottonKing’s move into holiday wear is a big leap, and we wanted to match that energy with a concept that’s bold, grand, and wildly fun. Opera meets fashion in our crazy, unforgettable campaign.”

Vaibhav Pandit, Founder and Creative Director of ADbhoot, shared his enthusiasm: “With ‘Holiday Vibes,’ we’re not just launching a collection—we’re shaping fresh brand characteristics for CottonKing. This marks a progress from boardroom formals to carefree holiday fashion, where style meets spontaneity. We wanted the campaign to capture that feeling—like a vacation with your closest friends, filled with laughter, energy, and unforgettable moments. It’s about the thrill of breaking free, embracing the vibe, and truly living in the moment. We’re grateful to CottonKing for trusting us with this milestone, giving us the opportunity to bring this vibrant new chapter to life.”

Koushik Marathe, Director of CottonKing, shared his thoughts: “For years, CottonKing has been the go-to brand for men who seek uncompromising comfort in their everyday formals. But as lifestyles evolve, so do wardrobe needs. Today’s men are not just working hard—they’re traveling, unwinding, and embracing experiences with a distinct sense of style. ‘Holiday Vibes’ is our answer to this shift, bringing the same 100% cotton promise to a more relaxed, effortless aesthetic. Stepping into this new category is a milestone for us, and with ADbhoot’s creative brilliance, we’re ensuring the launch carries the excitement, energy, and impact that define both the collection and our brand’s journey forward.”

The campaign is set to make a powerful impact with a strategically designed 360-degree media plan, leveraging IPL on the connected TV, television placements across GEC and news channels, and a strong digital presence on social media. Complementing this, OOH and print will reinforce the brand message across key markets, creating a seamless, multi-platform presence that amplifies ‘Holiday Vibes’ at every touchpoint.

India’s Mother’s Day 2025 Brand Campaigns from Kotak Life, Blue Tribe Foods, Wondrlab, Mahindra Tractors, Morepen, and BML Lead

From Kotak Life’s Viraasat and Wondrlab’s Mom, the Original Influencer to Morepen’s Glow On, Mom!, Blue Tribe’s Plant-Powered Mothers, Mahindra Tractors’ Maa Kehti Hai, and BML Munjal University’s She Taught Me First, these campaigns spotlight the strength, wisdom, and legacy of Indian mothers in 2025

In Mumbai, Kotak Life Insurance partnered with Wondrlab to create a film titled Ma Ki Di Hui Viraasat. The campaign quietly observes what mothers leave behind through routine acts, not grand gestures. It highlights how unspoken lessons shape identity. Ashish Nair, CMO at Kotak Life, described the campaign as a reflection of values passed from one generation to the next. Creators Rahul Chandwani and Bhavesh Kosambia called it a nostalgic process that reconnected them with their own childhoods.

In Mumbai again, Blue Tribe Foods hosted a Mother’s Day event in partnership with AVI Smart Park. The experience was led by Nikki Arora Singh, Co-founder of the plant-based food brand. Children and their mothers explored sustainable eating through puppet shows, live tastings, and educational games. Instead of preaching sustainability, the brand demonstrated how simple changes in diet can help both people and the planet. The guests sampled soya chaap, sweet potato fries, nuggets, and plant-based kebabs while learning how conscious eating fits naturally into family life.

In Gurugram, BML Munjal University released a self-shot film titled She Taught Me First. The video featured students and faculty sharing personal messages about the earliest lessons they received from their mothers. Shadan Raza Ahmed, Head of People and Culture at the university, said the initiative reflected the university’s commitment to values-based education. The film was built around authenticity, reminding viewers that learning begins at home, long before any classroom.

In Bengaluru, Mahindra Tractors launched Ashwamedh, a flagship project within its national campaign Rag Rag Laal Hai. The initiative involved a convoy of six red Mahindra tractors starting from Nagpur and travelling across India. They stopped at over 500 dealerships and farming communities, thanking the people who keep India’s fields alive. Hemant Sikka, President of the Farm Equipment Sector, described it as a campaign rooted in emotion, celebrating not just machines but the families and mothers who support farmers every day.

Morepen Laboratories contributed a wellness-focused tribute. The company spotlighted key products including Omega capsules, multivitamins, biotin, and marine collagen. Nitika Saini, from the communications team, explained that the campaign was about nurturing mothers through science-backed support. It was not a commercial pitch. It was a message that health is an expression of care and that mothers must also be cared for with intention.

These five campaigns offered different expressions of the same truth. That motherhood is legacy, nurturing, resilience, nourishment, and vision. And that honoring it is not about clichés. It is about commitment.

Realistic Realtors Strengthens Its Leadership Team with the Appointment of Industry Veteran Parminder Singh as Group CTO & COO

Realistic Realtors, a prominent name in India’s commercial real estate advisory sector, has appointed Mr. Parminder Singh as its Group Chief Technology Officer and Chief Operations Officer (CTO & COO). With over 30 years of experience in digital transformation, enterprise technology, and strategic operations, Mr. Singh brings deep expertise that will drive the company’s next phase of growth.

He has held senior leadership roles at global organizations, leading initiatives to improve operational efficiency, build scalable systems, and align digital strategies with business goals. His experience spans automation, innovation, and ecosystem development—skills that will support Realistic Realtors’ expansion and modernization efforts.

As Group CTO & COO, Mr. Parminder Singh will focus on streamlining operations, strengthening digital infrastructure, and enhancing customer experiences through technology and data-driven solutions.

Mr. Parminder Singh, Group CTO & COO, Realistic Realtors, said, “It is an absolute excitement for me to join Realistic Realtors. At a time when the real estate industry is rapidly evolving, my focus will be on integrating advanced technologies to build resilient, agile, and customer-centric systems that support scalable and sustainable growth.”

Mr. Parminder’s appointment highlights Realistic Realtors’ commitment to digital innovation and positions the company for expanded reach, improved services, and sustainable growth in a competitive market.