Author: Neel Achary

The Body Shop India Brings ‘More Love for Less’ with Disruptive Pricing Strategy and New Brand Films as a part of the series

Mumbai, May 12th, 2025: The Body Shop India unveiled its Disruptive Pricing strategy in India across 12 of its most-loved product formats. With prices starting at new, more inviting entry points, this move is designed to welcome even more customers into the world of The Body Shop. The new strategy reflects the brand’s commitment to delighting and responding to the Indian consumer preferences and staying ahead in the beauty landscape.

The “More Love for Less” campaign spotlights the love, joy and excitement of customers across age-groups to the newly accessible, fresh price points. With a Digital 1st approach, the central theme of “More Love for Less”, is shot with the creative direction that reflects the diversity of the Indian consumers. The campaign celebrates the unfiltered joy of customers. It reflects how consumers are embracing the change: catching trends, stocking up, gifting generously, and rediscovering rituals they love. The storytelling is emotionally resonant, with protagonists across age-groups joining the narrative.

Harmeet Singh, Chief Brand Officer, The Body Shop – Asia South, commented, “This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for what we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratize ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume.”

She further added, “These digital films are a celebration of genuine customer enthusiasm. They offer a truly raw and unfiltered look at the delight our EPP initiative is bringing. It’s incredibly rewarding to see the authentic joy as people rediscover their favorite products and embrace the idea of ‘more love for less’. It underscores our belief that ethical beauty should be within reach for everyone, and these films are a powerful testament to that commitment.”

The “More Love for Less” campaign and the accompanying digital films represent a key part of The Body Shop India’s broader strategy to expand its reach and solidify its position in the Indian beauty market. With this strategic shift, The Body Shop is unlocking meaningful access to products that customers already love and trust. This is not a seasonal or reactive move—it is a long-term recalibration of The Body Shop’s approach at omni-channel level. By focusing on accessibility and customer delight, the brand is strengthening its connection with existing customers and attracting a new generation who value both ethical beauty and affordability.

realme Sets New Benchmark with 7000mAh + 120W Battery Combo in GT 7 Series

New Delhi, May 12, 2025: realme, the most popular smartphone brand among Indian youth, announced a major leap in smartphone battery technology with the release of its white paper, “The Future of Battery Tech,” developed in collaboration with TÜV Rheinland, a global leader in independent testing and certification. Reinforcing its position as a Battery Tech Pioneer, realme also confirmed the launch of its much-anticipated GT 7 series, the 2025 flagship killer on May 27, both globally and in India. The series will debut the industry’s strongest battery combo yet—7000mAh + 120W fast charging.

India’s smartphone users—especially digital natives, gamers, and on-the-go professionals—demand longer battery life and faster charging. The white paper explores how conventional lithium-ion batteries have struggled to meet these rising expectations due to energy density limitations and faster material degradation. It highlights realme’s role in overcoming these challenges through next-generation battery architecture and intelligent management systems.

realme has introduced breakthrough technologies such as 320W fast charging using magnetic-coupling DCX step-down tech, capable of fully charging a device in just 4 minutes and 30 seconds. By integrating multi-cell battery configurations, AI-driven battery management systems (BMS), and advanced heat dissipation, realme ensures a significantly longer battery life while meeting top-tier safety standards—both at the cell and device levels.

The highlight of the announcement is the upcoming realme GT 7 series, which brings the first-ever 7000mAh battery with 120W ultra-fast charging—a challenge long thought unachievable in the industry. Traditionally, high-capacity batteries were limited to slower charging speeds (typically below 80W) due to safety concerns. The GT 7 series overcomes this barrier, setting a new standard in battery innovation without compromising on speed, endurance, or safety.

This innovation is especially significant for Indian users, who often rely on their smartphones for extended periods of entertainment, work, and content creation.

Hikvision India Introduces Smart Swing Barriers and Turnstiles with ‘All-in-One’ Flexible Solutions

Hikvision India has introduced the latest Smart Swing Barriers and Turnstiles for flexible entrance solutions for faster access. These entrance solutions offer advanced features and integrate many functions seamlessly as an All-in-One solution. Empowered by Hikvision’s self-developed motor control algorithms, access control technology, and intercom technologies, Hikvision speed gates and turnstiles offer a diversified product portfolio with impeccable quality, stability and durability, catering to the needs of various scenarios.

 These Smart Turnstiles and Smart Swing Barriers are crafted with modern and sleek industrial design. Future-proof design delivers safer and more comfortable user experience with faster access and aesthetic pleasure, perfectly integrating into diverse application scenarios. They offer flexible solutions for any scenario. A variety of products offers flexible combination of multiple authentication methods. When combined with built-in access controllers, users will enjoy one-stop entrance solution.

Easy set of passenger passing mode: The capability of customizing single or dual-way passing mode for different periods, as well as flexible set of easy/strict mode satisfies varied security level in different scenarios.

 Enhanced ease-of-use from installation to configuration: Installation is simplified, requiring only one network cable and one power cable. The user-friendly configuration allows quick adjustments via a LAN interface or NFC tags on Android mobile devices.

 Impeccable stability and durability: Empowered by industry-leading motor control algorithms, Hikvision’s Swing Barriers and turnstiles offer the best-in-class quality with extended lifespan. All products will undergo a number of tests at the Hikvision Test Center, including rain test, packaging vibration test, high and low temperature test and salt mist corrosion test.

 Third-party integration & great extensibility: Featuring easy integration with third-party software and hardware such as access controller, users can flexibly realize visitor and flow management.

 Product Highlights:

 Hikvision’s Smart Swing Barrier DS –K6B360 TX Series is equipped with smart security solutions and sleek design. It has single-sided dToF sensor and high lifetime servo motor. It is compatible with multiple authentication methods.
Hikvision’s Smart Turnstile DS- K3B 961TX Series has a sleek and slender design to suit any interior. It is compatible with multiple authentication methods. The other features include easy installation and touch free access.

 Application scenarios: While Swing Barriers offer a fluid walk-through experience and flexible access control. Turnstiles act as a powerful deterrent against tailgating and unauthorized entry. The key application scenarios for speed gates and turnstile across verticals include corporate office buildings, schools and education institutions, manufacturing facilities and factories, banks and financial institutions, airports, seaports, metro rail and other railway stations.

Not just Air Conditioners—now, even mattresses help you stay cool

Hyderabad, May 2025: As temperatures soar this summer, Hyderabad residents are pulling out all the stops to stay cool—air conditioners, chilled beverages, and breezy outfits. But one crucial comfort zone often goes unnoticed: your bed.

Now, there’s a game-changer.

Decor World Select, Khajaguda’s newest premium furnishings destination, has launched the Serta Antarctic Mattress—hailed as India’s coolest mattress, designed specifically to offer summer sleep relief with 15x better cooling than traditional mattresses.

“If you’ve cooled your room and your drink, why not your mattress?” asks Ankit Goyal, a steel-industry professional-turned-furnishing expert with over a decade of experience in home interiors. “This mattress is engineered for tropical nights—so you fall asleep faster and stay cool longer.”

The Serta Antarctic is powered by the brand’s exclusive Cooltex™ System, a multi-layered cooling technology where each layer is designed to outperform the previous one in drawing heat away from the body. The result? All-night comfort, without overreliance on air conditioning.

With prices ranging from ₹2.78 lakh to ₹4 lakh, the Antarctic is a premium wellness investment—ideal for discerning customers who value sleep quality, luxury, and long-term health.

“The launch of the Serta range marks a new era in sleep innovation for Hyderabad,” said Mr. Uday Dubey, Sales Head, Serta India. “People spend a third of their lives on a mattress. It should work as hard as you do to support your health and energy.”

Ankit Goyal, known for introducing storytelling curtains and redefining lifestyle furnishings in Hyderabad, is now focused on ‘cool sleep solutions’. He adds, “Today’s mattresses are not just about softness or bounce—they’re about regulating temperature, improving posture, and supporting well-being.”

Why Good Sleep Matters:

• Well-rested individuals are 2x more productive and make 50% fewer mistakes at work.
• Good sleep regulates blood pressure, supports mental clarity, and reduces inflammation.
• Post-pandemic, people spend more time at home—and often work from bed—making mattress quality even more essential.

 As homes evolve into wellness sanctuaries, top-tier mattresses are joining luxury cars and designer kitchens as aspirational lifestyle choices, especially among millennials and working professionals.

Customers can now experience the Serta cooling difference in person. Decor World Select offers personalised sleep consultations in a premium showroom setting.

“Sleep is not a luxury—it’s a necessity,” says Mr. Dubey. “And the right mattress directly impacts your health, happiness, and performance.”

MBA and MLT Students Gain Industry Exposure at Orianaa Decor Pack Pvt. Ltd.

Delhi, May, 2025 – In a pioneering effort towards fostering experiential learning, ITM Vocational University’s Training and Placement Department, coordinated by TPO Manager Mr. Deerghaou Sharma, conducted two motivating industrial visits for the students of the MBA and Medical Laboratory Technology (MLT) courses successfully.

On 2nd May, 2025, 20 MBA students made a tour of Orianaa Decor Pack Pvt. Ltd., a prominent name in packing. The visit provided an all-round insight of core business practices such as Human Resources, Marketing, and Finance. A first-hand tour of the Production Department gave students firsthand knowledge of the industrial processes and workflows, strategies, and integration of functions from department to department.

Earlier, on 30th April 2025, 25 MLT students were conducted on a tour of BAPS Hospital and Grace Laboratory. This interactive session provided them with an exposure to specific units including Microbiology, Histopathology, and Biochemistry. The students also met with professionals in the medical field and were educated about contemporary diagnostic equipment, testing automation, and sophisticated laboratory equipment.

“These visits reflect ITM Vocational University’s commitment to aligning education with industry demands,” said Dr. Anil M. Bisen, Provost, ITM Vocational University. “We commend the Training and Placement Department for fostering such impactful experiences that prepare students for real-world challenges.”

Both visits were greeted with keen enthusiasm and have immensely helped in reinforcing the students’ knowledge of their respective domains, giving them the ability and confidence required to perform well in the competitive scenario of the present day.

India and Maldives Strengthen Healthcare Partnership Through Supply of Medicines by HLL Under PMBJP Scheme

Thiruvananthapuram: In a crucial association, India has committed its support to the Maldives by ensuring the supply of essential medicines through HLL Lifecare Limited – a Government of India enterprise under the Ministry of Health & Family Welfare – solidifying the growing healthcare collaboration between the two nations.

 In line with this initiative, the State Trading Organization Plc (STO) – a Government of Maldives enterprise responsible for the import and distribution of essential goods – has signed a strategic agreement with HLL under India’s Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), a government initiative aimed at providing affordable, high-quality medicines to the public. This partnership ensures a continuous and affordable supply of essential medicines to every corner of the Maldives.

 Over the past year, the Maldives’ health system has faced challenges with frequent stock-outs of vital pharmaceuticals, disrupting patient care and placing significant strain on Aasandha, the national health insurance scheme. Emergency imports restored 99 percent of the availability of essential medicines by April, but short-term solutions alone cannot ensure sustainable access. This agreement with HLL turns emergency relief into a permanent supply solution.

 HLL has proven to be a dependable partner during past crises. During the COVID-19 pandemic, HLL supplied critical medical supplies to the Maldives, demonstrating its capacity to quickly and efficiently manage large-scale exports. This history of collaboration gives STO confidence that HLL can meet both current and future needs.

 By linking with HLL’s extensive Janaushadhi network, which provides over 2,000 quality-assured generics and 300 surgical items, the Maldives taps into one of the world’s most efficient pharmaceutical supply chains.