9, May 2025
The Father of Indian Pulp Fiction – Ved Prakash Sharma’s Iconic Thrillers Set for Big-Screen Revival
India’s most iconic pulp fiction author finds a new cinematic life as Almighty Motion Picture adapts eight of his most celebrated novels.
In a landmark collaboration, Almighty Motion Picture has acquired the audio-visual rights to eight blockbuster novels by Ved Prakash Sharma—the legendary author hailed as the father of Indian pulp fiction. With a readership that spans generations and a publishing record of crores of copies sold, Sharma’s stories have captivated millions with their irresistible blend of thrill, drama, and mass appeal.
The titles acquired include Superstar, Paintra, Dahej Mai Revolver, Jadu Bhara Jaal, and the cult trilogy— Qatil Ho To Aisa, Shakahari Khanjar, Madari—along with Naseeb Mera Dushman. These books, revered for their gripping plots and unforgettable characters, are now set to find new life on screen through high-octane cinematic adaptations.
“This is not just an acquisition—it’s a tribute. Ved Prakash Sharma ji is one of the most iconic storytellers India has ever seen. His stories have shaped popular literature in our country. To bring them to screen is both a dream and a deep responsibility. We are grateful to Shagun Sharma and Madhu Sharma ji for trusting us with this legacy,” said Prabhleen Sandhu, Founder, Almighty Motion Picture.
“It’s an emotional moment for our family and for fans of my father’s work. Watching his stories find new form through cinema is a celebration of his legacy. Teaming up with Almighty Motion Picture ensures these adaptations will be handled with creativity and care,” said Shagun Sharma, Co-Founder, Tulsi Paper Books.
With this ambitious slate, Almighty Motion Picture aims to reintroduce Sharma’s timeless stories to a new generation—bridging the nostalgia of India’s pulp era with the power of modern storytelling. The screen is now set for gritty action, layered drama, and enduring characters born from the golden age of Indian popular fiction.
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- By Neel Achary
9, May 2025
5 Thoughtful Kitchen Upgrades to Gift Mom This Mother’s Day
Mother’s Day isn’t only about flowers and cards. It’s also about showing up with something that truly makes her life easier, more joyful, and full of little comforts she rarely asks for. While we often focus on pampering moms with a day off or a fancy meal, how about going a step further this year? Give her the gift of time, ease, and a little indulgence where she spends so much of her day: the kitchen. And no, we’re not talking about reinforcing stereotypes. We’re talking about bringing more comfort, convenience, and delight to a space that she has always used selflessly. Here are five thoughtful kitchen upgrades that can help do exactly that.
1. Black Fontana Coffee Machine
Every mom deserves a slow, uninterrupted cup of coffee made just the way she likes it. The Black Fontana Coffee Machine is more than just a stylish kitchen addition. It’s that comforting pause in her day. With its sleek design and precision features, it delivers rich, barista-quality coffee from ground beans at home. No matter what she enjoys – right from a bold espresso or a foamy cappuccino, she won’t need to wait for the café run. One button, a quiet moment, and her favourite brew! This could be her new morning ritual. Brands like KAFF are renowned among mothers and families for their quality.
2. Air Fryer For Healthy Meals
Moms are always looking out for everyone’s health, so why not look out for hers this time? KAFF KFR8 Air Fryer is a smart way to support her love for delicious food without the guilt of excess oil. From crispy samosas to golden fries, it can whip up snacks with significantly less fat. Plus, the easy-to-use controls and stylish design fit beautifully into a modern kitchen. It’s a subtle way of saying: “You can have your treats and eat them too.” Plus, it’s good for the whole family.
3. Dishwasher
If there’s one task most moms wish they could skip, it’s doing the dishes. KAFF DW SITG dishwasher is like an extra pair of hands: ones that don’t complain, don’t get tired, and never miss a spot. With its smart washing programs, large capacity, and quiet operation, it transforms the post-meal clean-up into a hassle-free affair. Imagine her finishing dinner and walking away from the sink, guilt-free. Now that’s a real gift.
4. Airframe Chimney For Clean Air
Cooking can be therapeutic but not when it’s accompanied by smoke, grease, and a lingering smell that overstays its welcome. The Airframe Chimney changes that. With powerful suction, smart auto-clean technology, and elegant design, it keeps the kitchen fresh and smoke-free. It means she can spend more time in the kitchen without the discomfort, allowing her to focus on the flavours, not the fumes. A gift that lets her cook in peace. Now that’s what we call thoughtful.
5. Cooktops (CTH75 38AI)
Your mom’s recipes may be timeless, but her cooktop doesn’t have to be. The H Line CTH75 38AI by KAFF brings style, safety, and functionality into one seamless upgrade. With high-efficiency uniquely designed brass burners, toughened glass & a sleek, premium finish, it’s built for performance and designed for modern kitchens. This isn’t only a new appliance. Instead, it’s a statement that says she deserves the best tools for her magic.
9, May 2025
Zydus receives final approval from USFDA for Glatiramer Acetate Injection, the generic version of Copaxone 20 mg/ml, 40 mg/ml, Single-Dose Prefilled Syringes
Ahmedabad, India, 09 May, 2025
Zydus Lifesciences Limited (including its subsidiaries/ affiliates, hereafter referred to as “Zydus”) has received final approval from the United States Food and Drug Administration (USFDA) for Glatiramer Acetate Injection, 20 mg/mL and 40 mg/mL, single-dose prefilled syringes.
Zydus’ generic Glatiramer Acetate Injection is an FDA-approved, AP-rated substitutable generics of Copaxone® 20 mg/ml, 40 mg/ml and indicated for the treatment of relapsing forms of Multiple Sclerosis (MS), to include clinically isolated syndrome, relapsing-remitting disease, and active secondary progressive disease, in adults. Zydus’ generic Glatiramer Acetate Injection, developed in collaboration with Chemi S.p.A., will be manufactured entirely in Europe.
“Zydus, together with Chemi, is proud to receive FDA approval for a substitutable generic version for this important therapy,” said Dr Sharvil Patel, Managing Director, Zydus Lifesciences. “This approval underscores Zydus’ leadership in bringing complex, differentiated generics to market, reinforcing our commitment to providing a comprehensive range of therapeutic choices for patients.”
Dr. Francesco De Santis, Chairman of Italfarmaco Group said, “Together with our partner Zydus, we are proud to expand the availability of a cost-effective, high-quality generic treatment option for patients with relapsing-forms of Multiple Sclerosis.”
Punit Patel, President & CEO Zydus Pharmaceuticals USA Inc., speaking on the development said, “The approval of Glatiramer Injection showcases our expertise in developing complex medications and reinforces our dedication to providing accessible, high-quality healthcare solutions.”
Glatiramer Acetate Injection had annual sales of US$ 719mn in the United States (IQVIA MAT Mar-2025). The group now has 426 approvals and has so far filed 492* ANDAs since the commencement of the filing process in FY 2003-04.
9, May 2025
Rilox EV and Hala Mobility Ink Multi-Year Deal to Deploy 400 EVs Monthly Across India
India, 9th May 25 –In a major step toward transforming India’s electric mobility landscape, Rilox EV a sustainable and credible player in the B2B and B2C EV space has announced a multi-year OEM partnership with Hala Mobility, a leading multi-modal electric mobility platform driving smart and accessible transport solutions. This partnership is aligned in creating long-term value through strategic collaboration rather than transactional engagement.
The strategic alliance will see the deployment of close to 20,000 electric 2W starting with low-speed models also extending to high-speed variants. Around 400 vehicles will be rolled out every month, focusing on premium, fleet-optimized models tailored for high-usage environments.
Rilox Ev will deploy its peerless model Spark Elite 2W, known for its unmatched durability, safety, and performance at a reasonable price. Ideal choice for gig workers, urban commuters and fleet operators.
Srikanth Reddy, Founder & CEO of Hala Mobility shared, ‘In a space with many EV players, we were looking for more than just a vehicle but a partner aligned with our vision and values. Rilox EV stood out with its strong engineering capabilities, reliable services, and commitment to core operating principles. Their fleet-ready vehicles are not only cost-efficient and scalable but also built with a deep understanding of what it takes to serve India’s dynamic urban mobility needs. This partnership is a perfect fit to power our consistent and sustainable growth across the country.’
Avesh Memon, Founder & CEO of Rilox EV said, “This marks one of the most significant partnerships in the EV industry. Rilox’s success is powered by its strong dealer network, driving real impact on the ground. Rilox EV believes in inclusive growth and compounding entrepreneurial value. “
Rilox EV CEO further added , “We’re also actively in discussions with other companies for collaborations on our loader vehicle range, as we continue to expand our footprint and impact in the electric mobility space.”
More than a product agreement, this OEM deal represents a shared vision for a smarter, cleaner, and more connected mobility ecosystem. With Rilox EV’s unmatched engineering & service capabilities along with Hala Mobility’s operational and technological prowess, the collaboration lays a strong, scalable foundation for India’s electric future
9, May 2025
Rilox EV and Hala Mobility Ink Multi-Year Deal to Deploy 400 EVs Monthly Across India
India, 9th May 25 –In a major step toward transforming India’s electric mobility landscape, Rilox EV a sustainable and credible player in the B2B and B2C EV space has announced a multi-year OEM partnership with Hala Mobility, a leading multi-modal electric mobility platform driving smart and accessible transport solutions. This partnership is aligned in creating long-term value through strategic collaboration rather than transactional engagement.
The strategic alliance will see the deployment of close to 20,000 electric 2W starting with low-speed models also extending to high-speed variants. Around 400 vehicles will be rolled out every month, focusing on premium, fleet-optimized models tailored for high-usage environments.
Rilox Ev will deploy its peerless model Spark Elite 2W, known for its unmatched durability, safety, and performance at a reasonable price. Ideal choice for gig workers, urban commuters and fleet operators.
Srikanth Reddy, Founder & CEO of Hala Mobility shared, ‘In a space with many EV players, we were looking for more than just a vehicle but a partner aligned with our vision and values. Rilox EV stood out with its strong engineering capabilities, reliable services, and commitment to core operating principles. Their fleet-ready vehicles are not only cost-efficient and scalable but also built with a deep understanding of what it takes to serve India’s dynamic urban mobility needs. This partnership is a perfect fit to power our consistent and sustainable growth across the country.’
Avesh Memon, Founder & CEO of Rilox EV said, “This marks one of the most significant partnerships in the EV industry. Rilox’s success is powered by its strong dealer network, driving real impact on the ground. Rilox EV believes in inclusive growth and compounding entrepreneurial value. “
Rilox EV CEO further added , “We’re also actively in discussions with other companies for collaborations on our loader vehicle range, as we continue to expand our footprint and impact in the electric mobility space.”
More than a product agreement, this OEM deal represents a shared vision for a smarter, cleaner, and more connected mobility ecosystem. With Rilox EV’s unmatched engineering & service capabilities along with Hala Mobility’s operational and technological prowess, the collaboration lays a strong, scalable foundation for India’s electric future
9, May 2025
Canara Robeco Mutual Fund Launches a Rap Based Campaign Ahead of the launch of Canara Robeco Multi Asset Allocation Fund
Mumbai, 9th May 2025: Canara Robeco Mutual Fund, India’s second oldest asset manager, has launched a new rap song to mark the launch of Canara Robeco Multi Asset Allocation Fund (MAAF). The rap song showcases how MAAF strategy can help investors diversify their portfolio and build wealth over long term.
Furthermore, the rap song emphasizes the need for diversification through a well-balanced portfolio, combining Equities, Debt, and even Gold and Silver Exchange Traded Funds (ETFs). This approach is at the core of Canara Robeco’s Multi Asset Allocation Fund (MAAF), which aims to provide strength, have relatively lower volatility, and assist investors in growing their wealth over long time.
“Equity, Debt, and Gold and Silver ETFs can be three pillars of your portfolio – the launch of the rap song underlines this message. The rap song aims to inculcate the habit of disciplined investing among investors while emphasizing the importance of a diversified portfolio,” Gaurav Goyal, Head – Sales & Marketing, Canara Robeco Asset Management Company Limited. “We believe music has a universal charm—it breaks down barriers, evokes emotions, and creates lasting connections with audiences. In an era filled with overwhelming content across multiple platforms, music can act as a unique element that helps a brand or message stand out. With an informative rap song, we are confident this initiative will strike a chord with the audiences to be persistent with investments and think long-term.’’
Canara Robeco Multi Asset Allocation Fund is an open-ended scheme, which invest in equity & equity related instruments, debt & money market instruments, Gold ETFs, and Silver ETFs. This Scheme will focus on periodically optimizing asset classes to respond to evolving economic factors, earning momentum, market valuation, and equity risk premium, facilitating portfolio alignment.
As a part of the marketing campaign, the rap song will run on digital channels such as YouTube and Instagram. The rap song highlights Canara Robeco’s ongoing commitment towards empowering investors with information and confidence, making investing a habit and not a reaction.
9, May 2025
Canara Robeco Mutual Fund Launches a Rap Based Campaign Ahead of the launch of Canara Robeco Multi Asset Allocation Fund
Mumbai, 9th May 2025: Canara Robeco Mutual Fund, India’s second oldest asset manager, has launched a new rap song to mark the launch of Canara Robeco Multi Asset Allocation Fund (MAAF). The rap song showcases how MAAF strategy can help investors diversify their portfolio and build wealth over long term.
Furthermore, the rap song emphasizes the need for diversification through a well-balanced portfolio, combining Equities, Debt, and even Gold and Silver Exchange Traded Funds (ETFs). This approach is at the core of Canara Robeco’s Multi Asset Allocation Fund (MAAF), which aims to provide strength, have relatively lower volatility, and assist investors in growing their wealth over long time.
“Equity, Debt, and Gold and Silver ETFs can be three pillars of your portfolio – the launch of the rap song underlines this message. The rap song aims to inculcate the habit of disciplined investing among investors while emphasizing the importance of a diversified portfolio,” Gaurav Goyal, Head – Sales & Marketing, Canara Robeco Asset Management Company Limited. “We believe music has a universal charm—it breaks down barriers, evokes emotions, and creates lasting connections with audiences. In an era filled with overwhelming content across multiple platforms, music can act as a unique element that helps a brand or message stand out. With an informative rap song, we are confident this initiative will strike a chord with the audiences to be persistent with investments and think long-term.’’
Canara Robeco Multi Asset Allocation Fund is an open-ended scheme, which invest in equity & equity related instruments, debt & money market instruments, Gold ETFs, and Silver ETFs. This Scheme will focus on periodically optimizing asset classes to respond to evolving economic factors, earning momentum, market valuation, and equity risk premium, facilitating portfolio alignment.
As a part of the marketing campaign, the rap song will run on digital channels such as YouTube and Instagram. The rap song highlights Canara Robeco’s ongoing commitment towards empowering investors with information and confidence, making investing a habit and not a reaction.
9, May 2025
Six Senses Fort Barwara Gears Up to Celebrate Global Wellness Day 2025 with ReconnectMagenta
Rajasthan – May 2025 – This June, the ancient walls of Six Senses Fort Barwara will once again come alive with energy, intention, and community spirit as the property prepares to celebrate Global Wellness Day 2025—a global movement dedicated to living well, together.
Each year, Six Senses properties around the world come together to celebrate Global Wellness Day, uniting guests, hosts, and local communities in a shared journey toward holistic wellbeing. The day is marked by a vibrant lineup of yoga, fitness, and wellness experiences designed to inspire mindful living. At Six Senses Fort Barwara, the past two years have seen hosts lead with infectious enthusiasm, taking part in joyful activities such as group yoga sessions and aqua Zumba, creating lasting memories through movement, laughter, and connection.
In line with this year’s powerful theme, #ReconnectMagenta, the upcoming two-night celebration will invite guests, hosts, and our local community to pause, reflect, and rediscover the essential bonds that nurture our wellbeing. From mindful movement and tree plantation to group yoga session with the community, the weekend promises joyful ways to reconnect with nature, ourselves, and one another.
#ReconnectMagenta stands for more than color; it symbolizes a renewed commitment to connection in a world that moves too fast. As the fort looks forward to welcoming guests, they’re curating immersive experiences that spark authentic interactions, encourage reflection, and celebrate the healing power of togetherness.
At Six Senses Fort Barwara, Global Wellness Day is not just an event but a heartfelt celebration. The hosts are already enthusiastic, preparing to lead sessions that blend playfulness with purpose, and wellness with wonder.
The fort invites guests on this transformative journey to celebrate a global day of wellness, connection, and vibrant living, where every moment is an opportunity to reconnect, heal, and thrive.
9, May 2025
The Silent Struggle and Strength Behind Thalassemia’s Smallest Warriors”
By-Dr Nadipalli Sravani, Consultant Oncologist and Haematologist, Ankura Hospital for Women and Children
A routine evening took a serious turn for a young couple in their 20s when their three-month-old baby was noticed to have mild abdominal distension and persistent crying—initially assumed to be a case of infantile colic. However, upon further evaluation, the child was diagnosed with Thalassemia Major, a severe inherited blood disorder that requires lifelong monthly blood transfusions to sustain life.
The family was informed that although the time commitment involved in transfusions may seem limited—approximately four hours once a month—the implications of the disease are far-reaching. Terms such as genetic disorder, lifelong transfusions, and iron chelation therapy were introduced, leaving the parents overwhelmed. When the father inquired about a permanent solution, bone marrow transplantation was presented as the only potential cure—albeit one associated with complex procedures, significant costs, and a prolonged recovery timeline.
World Thalassemia Day, observed annually on May 8, is marked to raise awareness about this chronic hematological condition and to express solidarity with patients and families affected by it. In Thalassemia Major, the production of healthy hemoglobin is impaired, resulting in severe anemia. Without regular treatment, life-threatening complications are inevitable. Thousands of children in India are diagnosed with this condition each year, making early detection and consistent management essential.
It is often asked by parents whether any action of theirs contributed to the diagnosis. It must be emphasized that no fault lies with the parents, as Thalassemia is a genetic disorder inherited through carrier status from both parents. Unfortunately, due to low awareness and insufficient screening, the diagnosis is frequently made only after symptoms develop.
In such cases, pediatric hematologists play a critical role. Comprehensive counselling is provided, followed by the formulation of a tailored treatment plan based on clinical guidelines. While blood transfusion forms the cornerstone of initial management, the introduction of iron chelation therapy is vital to prevent secondary complications such as cardiac failure, liver dysfunction, and delayed growth. The long-term objective remains to facilitate a healthy transition into adolescence and adulthood.
It must be stressed that, with optimal management, children with Thalassemia can experience a normal and fulfilling childhood. Regular monitoring, adherence to medical protocols, and a supportive environment are essential components of this process.
This year’s theme, “Uniting Communities,” serves as a reminder that comprehensive care must extend beyond hospitals. The role of communities, support groups, educational institutions, and policymakers is critical in ensuring that patients have access to safe and affordable transfusions, psychosocial support, and inclusive opportunities. Awareness and early screening, particularly premarital and antenatal, should be promoted as essential public health measures to prevent the birth of affected children.
On this World Thalassemia Day, a renewed call is being made for collaborative action—so that no family is left to navigate this journey alone and every child with Thalassemia is empowered to lead a life free of limitations.
9, May 2025
Advertising That Travels: Greenply Launches High-Impact Transit Media Campaign Across India’s Power Cities
Mumbai, National, 9th May 2025: Greenply Industries Ltd., India’s leading interior infrastructure brand is embarking on an innovative transit media campaign that integrates the brand into the bustling public transport systems of India’s power cities. The campaign includes renaming the Lower Oshiwara Metro Station in Mumbai to “Greenply Lower Oshiwara”, strategically placing the brand at a prominent urban touchpoint. In addition, Greenply has unveiled striking bus wraps across Bangalore, a full metro train wrap in Chennai, and prominent bus queue shelter branding in Mumbai & Kolkata, creating immersive brand experiences in some of the country’s most dynamic cities. This marks a significant step in the brand’s commitment to creating long-lasting associations with consumers and ensuring its presence where people live, work, and move.
“At Greenply, we’ve always believed in meeting our audience where they are, both physically and emotionally. With this transit media strategy, we’re not just advertising; we’re becoming a part of people’s everyday journeys. Whether someone sees our brand on buses, bus shelters, a metro station, or on full trains, the goal is to seamlessly blend into the rhythm of urban life while reinforcing our core values of quality and innovation,” said Yatnesh Pandey, Vice President – Marketing, Greenply Industries Ltd.
According to industry studies, transit media captivates audiences in dwell-time environments where attention is more readily available. Additionally, leading urban mobility studies show that commuters preferring public transport range from 95% in Chennai, 55% in Mumbai and nearly 60% in Bengaluru. Hence, as a mode of transport for millions of daily commuters, metro stations serve as powerful hubs for brand exposure, where passengers often have time to engage with and absorb messaging. The Lower Oshiwara Metro Station renaming initiative is a strategic move that goes beyond traditional advertising, embedding Greenply directly into the city’s transit lexicon. This creates a constant, familiar touchpoint for commuters, reinforcing the brand’s presence and deepening its association with Mumbai’s urban pulse. By transforming a routine commute into a brand experience, Greenply ensures that the brand name is imprinted in the minds of millions of commuters daily. Similarly, with metro trains in Chennai and buses in Bangalore also carrying the brand, Greenply’s presence is now seamlessly woven into the daily commute across key cities.
This transit media strategy further strengthens Greenply’s legacy of pioneering innovative outdoor advertising. In the past, the brand introduced the ‘Zero Emission’ bus shelters in Delhi, crafted from its eco-friendly E-0 plywood, and featuring air-purifying plants and real-time AQI displays. These shelters not only showcased the product’s environmental benefits but also provided functional value to the public. With this transit media latest initiative, Greenply continues to push the envelope in creating innovative and impactful OOH campaigns that deliver both functional and brand value, reinforcing its position as a market leader focused on forward-thinking solutions.
At the core of this expansive effort is Greenply’s brand promise— “Har Zarurat Ka Reply”—a statement that reflects the company’s commitment to being the reliable answer to every interior furniture need. This powerful message is integrated into every aspect of the campaign, making it a constant presence in the daily lives of commuters.
Greenply’s products typically fall under a long decision-making purchase process, where building materials are chosen with careful consideration over months, if not years. This makes it crucial for the brand to remain consistently visible at the right moments, ensuring it stays top-of-mind when potential customers finally decide to make their purchases. Though it’s strategic initiatives Greenply establishes a lasting impression, so when homeowners are ready to build or renovate, Greenply is the first name they recall.
