Author: Neel Achary

Advertising That Travels: Greenply Launches High-Impact Transit Media Campaign Across India’s Power Cities

Mumbai, National, 9th May 2025: Greenply Industries Ltd., India’s leading interior infrastructure brand is embarking on an innovative transit media campaign that integrates the brand into the bustling public transport systems of India’s power cities. The campaign includes renaming the Lower Oshiwara Metro Station in Mumbai to “Greenply Lower Oshiwara”, strategically placing the brand at a prominent urban touchpoint. In addition, Greenply has unveiled striking bus wraps across Bangalore, a full metro train wrap in Chennai, and prominent bus queue shelter branding in Mumbai & Kolkata, creating immersive brand experiences in some of the country’s most dynamic cities. This marks a significant step in the brand’s commitment to creating long-lasting associations with consumers and ensuring its presence where people live, work, and move.

“At Greenply, we’ve always believed in meeting our audience where they are, both physically and emotionally. With this transit media strategy, we’re not just advertising; we’re becoming a part of people’s everyday journeys. Whether someone sees our brand on buses, bus shelters, a metro station, or on full trains, the goal is to seamlessly blend into the rhythm of urban life while reinforcing our core values of quality and innovation,” said Yatnesh Pandey, Vice President – Marketing, Greenply Industries Ltd.

According to industry studies, transit media captivates audiences in dwell-time environments where attention is more readily available. Additionally, leading urban mobility studies show that commuters preferring public transport range from 95% in Chennai, 55% in Mumbai and nearly 60% in Bengaluru. Hence, as a mode of transport for millions of daily commuters, metro stations serve as powerful hubs for brand exposure, where passengers often have time to engage with and absorb messaging. The Lower Oshiwara Metro Station renaming initiative is a strategic move that goes beyond traditional advertising, embedding Greenply directly into the city’s transit lexicon. This creates a constant, familiar touchpoint for commuters, reinforcing the brand’s presence and deepening its association with Mumbai’s urban pulse. By transforming a routine commute into a brand experience, Greenply ensures that the brand name is imprinted in the minds of millions of commuters daily. Similarly, with metro trains in Chennai and buses in Bangalore also carrying the brand, Greenply’s presence is now seamlessly woven into the daily commute across key cities.

This transit media strategy further strengthens Greenply’s legacy of pioneering innovative outdoor advertising. In the past, the brand introduced the ‘Zero Emission’ bus shelters in Delhi, crafted from its eco-friendly E-0 plywood, and featuring air-purifying plants and real-time AQI displays. These shelters not only showcased the product’s environmental benefits but also provided functional value to the public. With this transit media latest initiative, Greenply continues to push the envelope in creating innovative and impactful OOH campaigns that deliver both functional and brand value, reinforcing its position as a market leader focused on forward-thinking solutions.

At the core of this expansive effort is Greenply’s brand promise— “Har Zarurat Ka Reply”—a statement that reflects the company’s commitment to being the reliable answer to every interior furniture need. This powerful message is integrated into every aspect of the campaign, making it a constant presence in the daily lives of commuters.

Greenply’s products typically fall under a long decision-making purchase process, where building materials are chosen with careful consideration over months, if not years. This makes it crucial for the brand to remain consistently visible at the right moments, ensuring it stays top-of-mind when potential customers finally decide to make their purchases. Though it’s strategic initiatives Greenply establishes a lasting impression, so when homeowners are ready to build or renovate, Greenply is the first name they recall.

Kalyan Jewellers India Limited recorded revenue in excess of 25,000 Cr and PAT of Rs 714 crore FY25

Chandigarh, 9 May 2025: The company recorded consolidated revenue of Rs 25,045 crore in FY25 as against Rs 18,516 crore in the previous financial year, a growth of 35%. Consolidated PAT for FY25 was Rs 714 crore as against a PAT of Rs 596 crore in the previous financial year.

Consolidated revenue and PAT for Q4 FY25 was Rs 6,182 Cr and Rs 188 Cr respectively, a growth of 37% and 36% respectively.

Standalone revenue (India) and PAT for Q4 FY25 was Rs 5,350 Cr and Rs 185 Cr respectively, a growth of 38% and 41% respectively.

Middle East revenue and PAT for Q4 FY25 was Rs 784 Cr and Rs 12 Cr respectively, a growth of 26% and 22% respectively.

Our lifestyle jewellery platform Candere, recorded a revenue of 28 Crs and net loss of 12 Crs for Q4 FY25.

Mr Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited said, “We had an excellent start to the current financial year despite continuing volatility in gold prices carrying forward the momentum in business from the previous financial year. We witnessed robust growth in our Akshaya Tritiya sale this year and we continue to see encouraging momentum in consumer demand, especially around the wedding purchases during the current quarter.”

Lux Cozi steps boldly into Women’s Wear with Pynk – A new chapter in comfort and confidence from Lux Industries

Mumbai, National, 9th May 2025: Lux Industries Limited, a trusted name in Indian hosiery for over five decades, proudly announced today, its foray into women’s wear with the launch of Pynk—a brand that reflects the dynamic rhythm of today’s woman. Drawing from its legacy of quality craftsmanship, Lux Cozi now brings that same promise to the evolving world of women’s apparel. Inspired by the idea of fluid femininity, Pynk is not just a brand – it is a mindset. At its heart lies a powerful belief: that every woman deserves to move freely through life, seamlessly blending ambition, love, and self-expression. With products that are thoughtfully designed and meticulously crafted, Pynk celebrates the art of balance—between work and play, strength and softness, ambition and emotion. To this effect, the brand has launched a new TVC and taken on board Actor Shraddha Kapoor as the brand ambassador and launched a 360-degree campaign titled Work. Pynk. Play. which has been created by Rediffusion Brand Solutions Pvt. Ltd. and directed by Abhishek Varman.

Mr. Ashok Kumar Todi, Chairman, Lux Industries, stated, “At Lux Industries, we have always believed in anticipating market shifts and evolving with consumer aspirations. The launch of Pynk marks a significant milestone in our growth journey – bringing our trusted legacy into the fast-growing women’s wear category. With Pynk, we aim to establish a powerful new vertical within the Lux Cozi portfolio. It reflects our strategic intent to build meaningful brands for a new India.”

Speaking on the association & the launch of the new range from Pynk, Mr. Saket Todi, Executive Director, Lux Industries said “With Pynk, we are building more than just another product line, it is an ultimate mix of core and fashion, which makes our product range a benchmark in the industry. Backed by our five-decade legacy in hosiery and deep market insights, we see Pynk as a strategic growth engine that will help us unlock new consumer segments and drive ₹800 crore in revenue over the next five years. We have 20 varieties of products under Pynk currently and within 5 months we have a target of 100 varieties. We are creating a movement rooted in comfort, confidence, and contemporary design for the modern Indian woman. The design language, the advertisements are an industry first. Pynk will echo the emotions of every girl and their bond with their mothers in different stages of life. With every stitch, every silhouette, we have tried to echo her journey. Pynk is about celebrating her choices, her confidence, and most importantly, her comfort. It is a bold yet natural extension of our journey, and a reflection of Lux Cozi’s ability to evolve with the aspirations of India.”

Brand ambassador, Shraddha Kapoor on her association with Lux Cozi Pynk, “I am thrilled to be a part of the Lux Cozi Pynk journey. Whether I am heading to a shoot or just spending time with myself or my friends, I want to feel good about what I wear—and that is what Pynk is all about. It is comfort that moves with you, style that speaks for you. I love how it blends everyday ease with a sharp, modern vibe. It is more than fashion—it is a statement.”

With a marketing investment attuned to INR 27 crores, Pynk will hit around 1600 movie screens across the country. Followed by television commercials, digital, innovative hoardings, airports life size Shraddha Kapoor glow screens. Besides engaging around 600 social media influencers to promote the brand.

Thought behind the campaign:

A future-forward brand that moves ahead of the curve, just like the women it celebrates. Today’s woman juggles ambition, emotion, and responsibility with effortless grace. She takes one step towards her dreams and another towards her loved ones — always moving, always balancing. Through the lens of Shraddha Kapoor, the brand ambassador, our narrative reflects the everyday strength and elegance of Indian women. Pynk is Lux Cozi’s tribute to their journey, their resilience, and their pride, wanting every woman to look at Pynk and say, “That’s me.”

The Storyline of the Ad:

The film tells the story of a young woman torn between two paths — her passion for dance and her mother’s dream of a successful corporate career. Instead of choosing one, she decides to pursue both. By day, she excels at work; by night, she embraces her love for dance. It is a celebration of modern women who does not compromise — they create their own path, balancing ambition and emotion with grace. It is a tribute to every woman who takes one step toward her dreams and another toward the ones she loves. That’s the spirit of Pynk.

Design brief around the logo and products:

Objective:

To create a visual identity that captures the essence of PYNK. The logo and product design reflects her energy, grace, and emotional strength.

Brand Essence:

PYNK embodies the vibrant, unstoppable spirit of today’s young women — fearless, passionate, and purpose-driven. She is as ambitious as she is grounded, leading with both heart and strength.

Logo Direction:

• The logo features a fluid, free-flowing form to represent movement, freedom, and adaptability — core attributes of the PYNK woman
• The design is modern, expressive, and confident, avoiding clichés or over-feminization

This Pynk logo is a tribute to feminine energy. Soft pink tones evoke grace and femininity, while the rounded, flowing font reflects the elegance and ease of the product itself. A heart shape, unique element inspired by the anatomy of legs, symbolizes product reflection. The stitch-inspired line in the letter ‘P’ subtly nods to craftsmanship and attention to detail.

Product Design Considerations:

• Products reflect comfort in motion, without compromising on style
• The visual language across leggings and packaging aligns with the brand’s empowering and contemporary tone.
• Use of bold yet elegant design cues — nothing overly ornamental, but every element intentional and meaningful

Pramod Sharma, National Creative Director, Rediffusion Brand Solutions Pvt Ltd, stated, “Pynk” is a future looking women wear brand. It is a step forward than other leggings brands.  It is an ode to the woman of today, who handle their career, their dreams, and their family’s aspirations together. That too, proudly. Their one step moves towards their aspirations and the second takes care of their loved ones too. The film through Shradha Kapoor is a story of women of India. It is our tribute to their journey, their strength, and their grace. We want every woman to see herself in Pynk.”

Titomic Signs Strategic Collaboration Agreement with DNV to Achieve Global Maritime and Oil & Gas Industry Certification

Titomic Limited (ASX: TTT) (‘Titomic’ or ‘Company’), a global leader in Titomic Kinetic Fusion™, a cold spray additive manufacturing process, is pleased to announce a strategic collaboration agreement with DNV, one of the world’s foremost assurance and risk management providers. This partnership will advance Titomic’s efforts to obtain certifications for its advanced coating and repair technologies across the Oil & Gas and Maritime sectors.

A primary objective of the collaboration is to achieve qualification under the NORSOK M-501 standard, a globally respected benchmark for surface preparation and protective coating of offshore installations developed by the Norwegian petroleum industry. This certification—alongside engagement with other leading classification societies such as Lloyd’s Register, ABS, and Bureau Veritas—will validate the Titomic Kinetic FusionTM cold spray additive manufacturing technology for high-performance, corrosion-resistant applications in harsh marine and offshore environments.

Klaas Rozema, President of Titomic EMEA, commented:
“This agreement with DNV marks a significant step forward for Titomic as we expand into the global energy and maritime markets. NORSOK M-501 and related maritime certifications will enable Titomic Kinetic Fusion™ to be recognized for Thermal Spray Aluminum (TSA) repairs, surface protection of field welds, and restoration of marine hulls, ballast tanks, subsea infrastructure, and pipeline systems. Working with DNV ensures our technology is held to the highest international standards.”

With rising global demand for asset integrity, corrosion mitigation, and extended lifecycle solutions, Titomic’s non-thermal, portable Kinetic Fusion cold spray process offers significant operational advantages over traditional welding or heat-based coating methods. These include reduction in repair downtime, on-site applicability, and enhanced safety—critical for the remote conditions often encountered in oil rigs, ships, ports, and subsea installations.

Jim Simpson, CEO and Managing Director of Titomic, added:

“This collaboration reinforces Titomic’s commitment to delivering practical, efficient, and reliable repair solutions for mission-critical infrastructure. Our Titomic Kinetic Fusion™ technology is not only easy to deploy on-site, but it also allows for rapid repairs, minimal downtime, and extended operational life of high-value assets. The process is highly material-efficient, using only the required powder with minimal waste, and offers a cost-effective alternative to traditional methods—especially in remote or offshore environments where speed and precision are essential.”

This initiative supports Titomic’s broader strategy to offer certified, sustainable solutions for the repair, refurbishment, and protection of critical infrastructure—further strengthening the company’s presence across global shipbuilding, offshore energy, and industrial asset management markets.

Samsung Set to Unveil Galaxy S25 Edge Globally on May 13

Bengaluru, India – May 8, 2025: Over the last decade, smartphones have undergone a remarkable transformation — becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so have our expectations for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone — but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, the Galaxy S25 Edge embodies the ultimate camera experience — and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, the Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

Viswam.AI launches Summer of AI, an internship program to train 1 lakh AI Engineers and create world’s first Telugu LLM

Hyderabad, 8th May 2025: Sata Sahasra Yagam, the flagship internship by Viswam.AI, aims to empower 1 lakh engineering students with AI skills across Telangana and Andhra Pradesh while developing the world’s first Telugu Large Language Model (LLM). The month-long program, structured in collaboration with IIIT Hyderabad, Swecha, Meta, HySEA, Ozonetel and others, begins on May 15, 2025. Over four weeks, participants will gain expertise in AI/ML fundamentals, data preparation, model building, and deployment, culminating in contributions to a community-driven Telugu LLM.

The hybrid curriculum is structured to bridge theoretical learning with real-world AI solution development. Focuses on foundational AI skills, AI and ML concepts, LLM models and GenAI development, and understanding distributed computing techniques to train the LLMs- Telugu language model here. Participants will understand the full AI LLM development lifecycle from data collection, data curation, building Indic (Telugu) datasets, and there from actually build an AI model from the data thus collected.

The internship is part of the Telugu LLM initiative, and the interns will work on digital-first data gathering- including folk literature, historical texts, and regional news archives, help curate this data and eventually be part of the team that builds the Telugu LLM. Top performers may earn follow on deeper internships with tech majors and also research institutions like IIITH. The internship concludes with a Grand Finale featuring a live music concert by Ram Miryala, with more singers expected to join.

A core pillar of Summer of AI is its community-centric approach. The program’s hybrid model blends online learning with in-person collaboration at seven centers across Telangana, including Warangal, Hyderabad, and Karimnagar. Students will attend weekend workshops for hands-on projects. By involving students in the entire AI lifecycle—from data collection to model deployment—Sata Sahasra Yagam fosters a workforce capable of designing hyperlocal AI solutions. The internship’s outcomes will directly contribute to open-source repositories and Viswam.AI’s research on low-resource language AI, ensuring Telugu communities retain ownership of their digital future.

The Telugu LLM initiative is attempting to evolve a new approach for LLM development, by bridging AI education with grassroots cultural preservation, as a community sourced effort. The program addresses two critical gaps: India’s AI talent shortage and Telugu’s underrepresentation in digital ecosystems—fewer than 0.1% of online resources currently support Telugu.

Celebrate Mother’s Day with Love, Laughter & Lavish Delights at Hyatt Regency Pune

Pune, May 2025 – This Mother’s Day, Hyatt Regency Pune invites families to honour the most special women in their lives with an indulgent Mother’s Day Brunch on Sunday, 11th May at Pune 14, the hotel’s vibrant all-day dining restaurant.

 Mothers will be treated to an exclusive 50% discount on the brunch experience as a heartfelt gesture of appreciation. The event promises a joyous celebration filled with love, gratitude, and gourmet indulgence. Guests can enjoy a lavish spread of Indian and international delicacies, interactive live counters, and exquisite desserts crafted to perfection by the hotel’s culinary team.

 To make the day even more memorable, a dedicated kids’ zone will offer fun activities and DIY experiences to keep the little ones entertained while parents unwind and dine in style.
Whether you’re celebrating your mother, grandmother, or a cherished mother figure, join us in creating unforgettable memories over a feast that’s as warm and comforting as her love.