Author: Neel Achary

POCO Growth Spurt: Brand Achieves Astounding 68% YoY Growth Powered by Multiple Launches

Bangalore, [13th June 2023] – POCO India, a leading smartphone brand, has emerged as the fastest-growing brand in the online channel with an exceptional performance by securing a remarkable 68% year-on-year growth in a market that experienced a significant decline of 10% growth as validated by the Canalys, one of India’s leading analyst firms. This outstanding achievement reflects POCO India’s unwavering commitment to providing innovative and affordable smartphones that exceed consumer expectations.

POCO India’s strategically implemented several initiatives, a consumer-focused approach and dedication to delivering exceptional value products resulted in an impressive 60% repeat purchase rate among its loyal customer base. POCO India also introduced enticing loyalty programs that have received great traction amongst youth, establishing strong brand loyalty.

Capitalizing on the immense potential of the online space, POCO India has also achieved the status of the number-one brand in the online channel and on Flipkart for the first quarter of 2023. This achievement further solidifies POCO India’s position as a trusted and preferred brand among Indian consumers. Meanwhile, POCO X5 Pro continues to emerge as the highest-selling model on the platform, reflecting its exceptional popularity and appeal to smartphone enthusiasts.

Adopting a data-driven marketing approach, POCO India accomplished a significant milestone by partnering with renowned cricketer Hardik Pandya as its first brand ambassador. This strategic collaboration enabled POCO to extend its reach to a wider audience, amplify brand visibility, and generate compelling and authentic content that deeply connected with consumers.

Looking ahead, POCO India is dedicated to further expanding its market presence and offering a diverse range of products that cater to the evolving needs of Indian consumers. By leveraging strategic online and offline partnerships, providing exceptional customer experiences, and embracing innovative technologies, POCO India aims to consolidate its position as a trailblazer in the Indian smartphone market.

TSG Foundation conducts Mock Test for aspirants studying in Ograbraj Coaching Centre

With students already undergoing free coaching classes for MTS and other Group C examinations at Ograbraj Coaching Centre, the TSG Foundation on Monday evening conducted a mock test for students.

The purpose of this Mock test was to develop competitive ability in the students. Moreover, through this test, students can also know their ranking and will get a chance to know how much preparation they have done for their exam so far.

The mock test was conducted in the same way as MTS exams are conducted by using OMR sheets.

Teachers of the Coaching Centre expressed faith that students will put up a better show in the MTS and other Group C exams to be held on July 11th.

“This initiative will prove to be very encouraging for the students preparing for competitive exams. We will evaluate and hand over the results and answer keys to the students. Such mock tests will help alleviate fear among students when going for the exam,” said Mr. TSG Bhasker, Chairman, TSG Foundation.

SPH Engineering and WG Drones Share Secrets to Building Successful Drone Show Businesses with Ready-to-Fly Drones

June 13, 2023 – Riga, Latvia – SPH Engineering’s Drone Show Technologies, a leading provider of drone show solutions, is pleased to announce a live webinar in collaboration with WG Drones, a renowned manufacturer of Ready-to-Fly drones. The webinar aims to explore the potential and advantages of utilizing Ready-to-Fly drones in building successful businesses, particularly in the drone show industry. Join the event on June 15th, 5 pm (GMT+3).

The webinar will feature an esteemed lineup of industry experts who will share their knowledge and insights on various topics related to Ready-to-Fly drones and drone show businesses. Attendees will gain valuable insights into the latest trends, visions, and steps to launching a successful drone show business.

The webinar will be hosted by esteemed speakers who bring a wealth of expertise to the event:

– Antonio Aguilera: Founder and Chief Technology Officer (CTO) at Watergush and WG Drones, Antonio has 20 years of experience in electronic design, automation, embedded systems, and full-stack programming. His deep understanding of these fields allows him to spearhead innovative and cutting-edge projects.

– Gerard Paez: Operations Manager at WG Drones, Gerard is responsible for ensuring efficient operations and managing the supply chain. His academic background in Mechanical Engineering, Industrial Engineering, and Aeronautical Design and Manufacturing equips him with valuable expertise in advanced manufacturing processes.

– IlzeMozalevska: Lead Sales Manager of Drone Show Technologies at SPH Engineering, Ilze is a knowledgeable professional with extensive experience in providing clients with top-notch drone-based solutions. She brings exceptional leadership abilities and expertise in managing sales processes.

– Aleksander Levandovskiy: Head of Drone Show Technologies at SPH Engineering, Aleksander is a visionary leader who has played an integral role in building the Drone Show Software brand. With his wealth of knowledge and experience, he has taken part in launching some of the largest drone shows worldwide.

This webinar is a must-attend event for anyone interested in exploring the limitless potential of drone show technology. To secure your spot, please register for the webinar.

CODE New Delhi Wraps Up with Resounding Success, Unleashing Entrepreneurial Potential in India

13, June 2023: Expand My Business, a leading platform for entrepreneurial growth, is elated to announce the successful completion of Day 2 of the Convention of Digital Entrepreneurs (CODE) New Delhi. The two-day event, which concluded on June 11, 2023, witnessed an exceptional gathering of industry leaders, innovative startups, and investors, fostering collaboration and knowledge sharing in the digital landscape.

“CODE 2023 has been an extraordinary event that has exceeded our expectations. We are delighted to witness the incredible energy, enthusiasm, and passion demonstrated by the attendees. This convention has not only facilitated knowledge sharing and networking but has also paved the way for new partnerships and growth opportunities for entrepreneurs across India,” said Nishant Behl, Founder of Expand My Business.

The second day of CODE New Delhi kicked off with the highly anticipated Founders’ Conference, where founders from renowned brands shared their insights on building companies that make a lasting impact. Speakers such as Aastha Grover (Head, Startup India), Manish Amin (Co-Founder & CIO, Yatra.com), Gaurav Porwal (SVP E-Commerce, Tata Digital) and Pradeep Kumar ‘Prady’ (India CEO, Neil Patel Digital India) captivated the audience with their inspiring journeys and valuable advice.

While addressing the conference and highlighting the pace at which the Indian startup ecosystem is growing, Aastha Grover pointed out that over 99,000 startups have become a part of Startup India, 49% of which are based in Tier 2 & 3 locations. Speakers at the conference also emphasised the importance of making the approach at the right time to grab maximum eyeballs from the investors in the B2B space.

Continuing from Day 1, Investor Summit provided early-stage founders with unparalleled funding opportunities. The Showcase provided an exceptional platform for startups to pitch their ideas and vision to a wider audience. Entrepreneurs were able to present their innovative concepts and gain exposure to potential customers, partners, and investors. This interactive session demonstrated the immense talent and creativity present in the startup community.

CODE 2023 witnessed participation from 200 exhibitors, 50 speakers and 8k footfall. It also hosted India’s largest Digital Services Expo, which enabled tech service providers from all over the country showcased their cutting-edge products and services. This gathering of industry leaders and exhibitors provided a unique opportunity for attendees to explore the latest digital advancements and forge valuable business relationships.

With an impressive lineup of speakers, including Aastha Grover (Head, Startup India), Gaurav Porwal (SVP E-Commerce, Tata Digital), Jaideep Singh Kalra (Director & Head Business Banking North India, HSBC), and many others, CODE New Delhi delivered a comprehensive learning experience for attendees. The event covered a diverse range of topics, from digital marketing strategies to technological innovations, providing valuable insights to empower entrepreneurs on their journey to success.

Expand My Business extends its heartfelt appreciation to all the speakers, sponsors, exhibitors, and attendees who contributed to the success of CODE New Delhi. The overwhelming response and positive feedback received have further reinforced the commitment to nurturing the entrepreneurial ecosystem in India.

greytHR Academy’s New Courses aim to Empower 100,000+ Participants for Enhanced Employability

Bengaluru: 13 June 2023: greytHR Academy today announced the launch of new courses with an aim to certify over 1,00,000 young professionals and students. The greytHR Academy was launched in 2019 with the aim of imparting practical HR and payroll knowledge. Its well-curated range of courses and training programmes caters to the HR and Payroll domain.

Established by the country’s leading cloud-based HRMS provider, Greytip Software, greytHR Academy is aiming to achieve this milestone via its dedicated online LMS platform, Udemy, and by leveraging partnerships with academic institutions. Comprising industry-relevant courses across domains such as HR Operations, Payroll Statutory Compliance, New Labour Codes, TDS for Indian payroll and many more, greytHR Academy also facilitates entry-level staff training on the usage of greytHR’s technology platform, along with blended learning programmes that combine both elements.

In a bid to expand its course offerings and cater to approximately 4.3 million students who are enrolled for B.Com. and BBA courses across various universities in India, greytHR Academy has introduced a Career Education Programme. This programme is designed specifically to enhance the skill sets of students in the Commerce and Business streams. This HR Tech-based course will be launched in the Massive Open Online Course (MOOC) format and will cover topics, such as Payroll Processing, which are often excluded from the course curriculum at most educational institutions. On completion of the online course, students will be given the opportunity to practice payroll processing using greytHR software and participate in monthly or bimonthly live training sessions to familiarise themselves with the greytHR software. The greytHR Academy Career Education Programme will empower students with the ability to take up payroll processing-related jobs. It also eliminates the need to undergo an additional training or apprenticeship programme when they join their first organisation in the same domain.

Speaking on this occasion, Girish Rowjee, Co-founder and CEO, greytHR said, “I am filled with immense pride and delight to be a part of the transformative impact of greytHR Academy. It started as a sincere endeavour to provide HR training but has now evolved into a pivotal educational initiative. I firmly believe that empowerment leads to positive change, and our academy is poised to positively impact how students and HR professionals prepare for industry-specific job roles.

The introduction of our Career Education Programme for B.Com. and BBA students holds immense significance. We are unwavering in our commitment to expanding our range of courses and supporting participants on their career journeys. My hope is that this initiative will truly make a difference in the lives of our participants, empowering them to unlock their full potential and seize promising employment opportunities.”

In addition to the Career Education Programme, greytHR Academy offers the Digital HR Certification Programme for graduates and professionals. Certified participants of this programme will stand out among the pool of HR professionals. Eligible participants can also benefit from the placement assistance offered by the Academy team.

RevSure.AI Closes $10 Million Seed Round Co-Led by Neotribe Ventures & Innovation Endeavors

India, June 13th, 2023 – RevSure, the AI-fueled Pipeline Acceleration company that provides unprecedented insight into pipeline health and how to prioritize marketing and sales investments, today announced it has expanded its seed funding to $10M with an additional $6M round. Neotribe Ventures and Innovation Endeavors co-led the seed round, with participation from Operator Collective and Correlation Ventures. Neotribe Partner Alex Salazar, who is the former founder and CEO of Stormpath (acquired by Okta), will join RevSure’s board of directors.

Today’s marketing leaders are under a tremendous amount of pressure during a stressful time of economic uncertainty. Scrutiny on predictable revenue growth and pipeline health has intensified and marketing teams are increasingly measured on their pipeline influence. Marketing teams are being asked to do more with less, but recent research found that 66% of marketing leaders don’t know where funnel leakage and conversion bottlenecks are happening in their pipelines, and 71% say they lack confidence in their ability to convert leads into sales.

RevSure has helped customers like BigID, Zeotap, and SnapLogic simply and accurately predict, generate, and accelerate their pipelines. Real-time, AI-powered insights identify bottlenecks and offer recommendations on where to prioritize efforts to maximize ROI, providing leaders with pipeline clarity unlike what they’ve ever had before.

“RevSure uncovers what’s happening in the marketing and sales funnel so companies know exactly what’s working, how much leakage is occurring, and where to focus resources to win more deals,” said Alex Salazar, Partner at Neotribe Ventures. “We’re thrilled to be leading the expansion of RevSure’s seed round as their ability to accurately predict pipeline value from all the leads marketing generates is creating an opportunity for them to become the de facto system of engagement for demand gen teams.”

The additional funding will allow RevSure to continue its mission of advancing the effectiveness of pipeline generation for B2B companies. Its key priorities are to deepen investments in product, engineering, and AI technology and resources, further scale customer acquisition, and double down on the company’s go-to-market strategy.

“Since its launch less than a year ago, we have been continuously impressed with RevSure’s team and its strong execution,” said Harpinder “Harpi” Singh, Partner at Innovation Endeavors. “RevSure’s strong engagement metrics indicate that it is becoming a must-have tool for CMOs and their marketing teams for predictive pipeline visibility.”

“The question that is top of mind for every marketing leader right now is: ‘Am I meeting my pipeline generation goals, and if not, what should I do about it?’ What sets RevSure apart is the unique combination of data normalization and predictive AI that allows CMOs and their teams to answer those questions faster than ever using a simple, action-oriented user interface,” said Haley Daiber Brannan, Investing Partner at Operator Collective. “It’s working, and the growing customer love RevSure has earned in such a short time speaks for itself.”

“Pipeline health needs to be on every go-to-market leader’s, CEO’s, and Board’s agenda – it’s the missing link in driving predictable & profitable revenue growth which is critical in the current economic climate,” said Deepinder Singh Dhingra, founder and CEO of RevSure. “Adding AI-based predictive insights into pipeline effectiveness and health will allow companies to focus on predictability for outcomes, acceleration to revenue and effectiveness or quality and efficiency.”

Calling All Gamers: Acer’s Gaming Mania Sale – Unmissable Deals and Incredible Giveaways only at Acer Exclusive Stores

Mumbai, 13 2023: Acer has announced mega gaming sale event across India, catering to gaming enthusiasts from June 14th to 18th. The sale guarantees a wide range of exclusive offers, exciting giveaways, and the opportunity to win the coveted Predator Helios Neo i7 gaming laptop. Take advantage of enticing deals on gaming laptops and enjoy additional bonuses like mouse, headset, and Acer backpack bundles. Buyers can also win game codes of AAA titles, making the offer even more sweeter.

The event includes walk-in giveaways where lucky visitors can win a fantastic bundle of a mouse, headset, and stylish gaming bag. With ten giveaways daily, the atmosphere will be filled with anticipation. There is also a grand lucky draw for the Predator Helios Neo i7 gaming laptop, which guarantees an immersive gaming experience.

In addition to the giveaways and lucky draw, Acer has special offers for buyers during the event. Lucky buyers can enter a daily lucky draw to win Acer monitors, enhancing their gaming experience.

To make the gaming event even more enticing, Acer has introduced irresistible deals on an extensive selection of gaming laptops.

Click here to find your nearest store https://www.shopacer.co.in/

CREDAI NCR Organises Mega Health Camp At EROS Sampoornam In Greater Noida West

CREDAI NCR has undertaken a health check-up camp and Eye check-up camp for National Capital Region (NCR) construction workers. It is part of its proactive Corporate Social Responsibility (CSR). The health camp was held on June 12th at Eros Sampoornam, Greater Noida West. More than 200 attended the camp.

The construction workers underwent thorough examination by a physician including blood pressure, sugar, height-weight check-ups etc. Construction Workers consulted certain routine problems which were duly responded by the physician. Similarly, Eyes were tested in Eye check-up camp. CREDAI NCR has partnered with Felix Hospital, a leading healthcare service provider, for this purpose.

“At CREDAI NCR, we firmly believe in making a meaningful impact on people’s lives and strive to foster sustainable growth in the real estate sector while ensuring the well-being of all stakeholders. This is an ongoing effort on our part. Recently, we donated oxygen cylinders to leading charitable hospitals. This healthcare initiative for construction workers aligns with our core values and demonstrates our commitment to their well-being,” Manoj Gaur, President of CREDAI NCR, stated.

CREDAI NCR has consistently been at the forefront of corporate initiatives to impact society positively. By extending support to the healthcare needs of construction workers, the organization aims to enhance the overall quality of life and ensure the welfare of the community it serves.