Author: Rabindra

Oleev Kitchen by Modi Naturals Redefines Pasta with Multi-grains and No Maida

India, 19th September 2024: Modi Naturals Ltd, India’s trusted name in multisource cooking oils and olive oils is expanding its portfolio with the launch of its new pasta range under the Oleev Kitchen brand. By tapping into the multi-grain pasta category, Oleev Kitchen aims to capture the market with healthier alternatives, with a mission to deliver high-protein and fiber rich pasta, without compromising on the taste. Brand has roped in Bollywood Actress Chitrangda Singh for the launch campaign.

Pasta being a staple now in most households across the country, the new multigrain pasta strengthens the brand’s foothold in the health-conscious and nutritious food products category. Combining the goodness of 4 grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.

Commenting on the launch, Akshay Modi, MD at Modi Naturals Ltd. said, “Oleev Kitchen has always been committed to providing healthy and flavorful food choices.” He further added, “There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”

Oleev has roped in Bollywood actress, Chitrangda Singh for the digital campaign that focuses on healthy eating. The admired actress, known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her inspiring journey and influence, Chitrangda’s partnership with Oleev Kitchen is poised to elevate the brand’s mission of providing clean & healthy eating. Further endearing their innovative products, like the new Multigrain Pasta, to those seeking a healthier lifestyle.

It is currently available on Amazon and the brand’s D2C website (www.modiretail.com) under 2 SKUs – Multigrain Macaroni 400gms and Multigrain Penne 400gms. The brand also has other variants as part of their “Zero Maida” pasta portfolio such as penne, fusilli, spaghetti and macaroni.

Oleev Kitchen has always been committed to providing healthy and tasty food options, but with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level.

This partnership between Oleev Kitchen Multigrain Pasta and Chitrangda is a step towards reassuring individuals to make healthier cooking choices without compromising on taste.

Journey Into the Heart of Nature: Discover the Magic of Kabini with New Book

In a time where most of us are disconnected from nature, “Kabini on My Mind” provides a refreshing outlook with its rich description of one of India’s most captivating wildlife sanctuaries. Written by Vikram Nanjappa, this new book immerses readers in the heart of the Kabini Forest Reserve, situated in Karnataka, showcasing a deep connection between nature and humans.

“Kabini on My Mind” takes readers on an emotional journey through the untouched landscapes of Kabini, celebrated for its stunning biodiversity and serene beauty. With poetic language and sincere storytelling, Vikram Nanjappa offers a great vision to the wonderful world of this natural paradise, intertwining personal thoughts with detailed observations of the environment.

Every page unfurls the sacred bond between the author and Kabini’s thick lush forest, serving as a meditative reflection of the interwoven complexity of life and being. From the roar of a tiger to the soft rustle of leaves in the wind, and even the swishing sound of the river, “Kabini on My Mind” beautifully illustrates how the rhythms of nature resonate within us.

“It has been quite a privilege to write this book,” says Vikram Nanjappa. “Kabini is not just any place but a sanctuary where one can find serenity and wonder; I want the readers to not only appreciate the stories but also feel motivated to reconnect with the natural world.”

The launch of “Kabini on My Mind” comes at a timely juncture where environmental conservation and awareness has never been more important. This book shares the personal and poetic snippets into the world of Kabini in a way that people learn to value the balance in nature far more, hopefully to be inspired in its protection.

Kotak Mahindra Bank to offer an exciting Cash-back on the all-new iPhone 16 lineup in India

Bengaluru, 19 September 2024: Kotak Mahindra Bank Limited (“KMBL/Kotak”) is offering exciting deals on the new iPhone 16 line up, featuring larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life — powered by the fast, efficient A18 Pro chip and built for Apple Intelligence.

Through this special offer Kotak’s credit card customers will enjoy an instant cash-back of Rs 5000 on the purchase of the new iPhone 16 series using Kotak Credit Card and Credit Card EMI. The offer is also valid on Apple Watch Series 10, Apple Watch Ultra 2, AirPods 4 and AirPods 4 with ANC.

The purchases becomes even more affordable with the Credit Card EMI, where the bill amount is split into affordable monthly payments with 6 month No Cost EMI.

LA Empire expands its global property portfolio, adds listing in Cambridge

India, 19 September, 2024: LA Empire, the Boston-based rental and leasing company, founded by entrepreneur, Ankit Lodha has expanded its property portfolio to Cambridge, Massachusetts.

Having presence in Boston, New York, Princeton and Philadelphia, the company now looks to host people in other areas of the United States. This new listing is a fully furnished, 3B1B apartment with all utilities included.

It is an MTR (mid-term rental) in the Kendall Square neighbourhood in Cambridge, a business district with home of a premier research hub and Cambridge Innovation Centre which supports many corporations including Amazon, Google, Microsoft and Facebook. A highly connected area to Boston downtown and airport.

Speaking on the expansion, Ankit Lodha, Founder of LA Empire said, “We are very excited with this new listing in Cambridge. Our initial listings have received great responses and customer feedback, prompting us to push ourselves and grow. We have hosted many notable celebrities and athletes in our vacation rentals who prefer our properties as they are designed with luxury and privacy in mind. All our homes are designed in a way where there is a separate section for them to host and do their operations without disturbing the VIP guests.”

“We want to focus our strengths on introducing more mid-term rental property as they provided flexible leases ranging from 1 to 11 months and create a unique vacation experience for the guests”, he further added.

Ewing’s Sarcoma: What You Need to Know About this Rare Peadiatric Bone Cancer

 By-Dr. Kapil Raut, Consultant- Medical Oncology, HCG Cancer Centre, Nagpur

 Certain medical conditions begin with abnormal cell growth in bones or soft tissues, affecting both children and adults. These conditions often arise without a clear cause, driven by random genetic mutations. They can manifest in various parts of the body and may lead to symptoms like pain, swelling, or the development of lumps. Early diagnosis and treatment are crucial for managing these conditions and improving outcomes.

 Ewing sarcoma is a rare type of cancer that originates in the bones or surrounding soft tissues. Although it predominantly affects children and young adults, it can develop at any age. Ewing sarcoma most commonly develops in the bones of the legs and pelvis, but it can also appear in other bones or soft tissues such as the chest, abdomen, or arms.

 The exact cause of Ewing sarcoma remains unclear, but it is linked to random genetic changes in cells, not inherited from parents. These mutations occur spontaneously and lead to the development of cancerous growths.

 Symptoms
Ewing sarcoma symptoms typically manifest around the affected bone and may include:
• A lump or swelling in the arm, leg, chest, or pelvis
• Persistent bone pain
• Fractures occurring without significant trauma
• Pain, swelling, or tenderness near the tumor site
• Fever
• Unexplained weight loss/Fatigue

 Diagnosis
To diagnose Ewing sarcoma, healthcare providers will assess your child’s medical history and symptoms, conduct a physical examination, and may refer your child to a specialist, such as an orthopedic oncologist. Diagnostic tests may include:
• X-ray: Using radiation to capture detailed images of bones and tissues for accurate diagnosis
• Blood tests: Help assess overall health and detect signs of sarcoma
• CT scan: Produces detailed images of the body through a series of X-rays
• MRI: Uses magnets and radio waves to create detailed body images
• Bone scan: A radioactive tracer highlights areas of bone that may have cancer
• PET scan: Detects cancer cells by highlighting areas where radioactive sugar accumulates
• Bone marrow aspiration/biopsy: Tests whether cancer has spread to the bone marrow
• Tumor biopsy: A sample of the tumor is tested for cancer cells and genetic markers

 Treatment Options
Treatment for Ewing sarcoma depends on its stage and other factors and may include:
• Surgery: Removes the tumor and surrounding tissue, often preserving the affected limb. This is also referred to as limb-salvage or a limb-sparing surgery.
• Chemotherapy: Uses powerful drugs to kill cancer cells, often before or after surgery. Chemotherapy is administered in cycles with intervals of rest. It’s common for multiple chemotherapy drugs to be used in combination.
• Radiation therapy: Employs high-energy X-rays to destroy cancer cells, particularly when surgery isn’t sufficient.
• High-dose chemotherapy with stem cell transplant: Used in cases with a high risk of recurrence, this treatment involves replacing damaged bone marrow with healthy stem cells.

 Key Points to Remember
• Although a rare scenario, Ewing sarcoma usually presents in the bones or soft tissues
• A biopsy is necessary to confirm a diagnosis
• Treatment typically involves chemotherapy, surgery, or radiation, and may include high-dose chemotherapy with stem cell transplants
• Long-term follow-up care is crucial to monitor for complications from the disease and its treatment

ASORT Unveils “Solasta”: Premium Accessories Tailored for Entrepreneurs in Tier 2 and Tier 3 Cities

New Delhi, India – September 12, 2024: ASORT is proud to introduce “Solasta,” a new product line meticulously designed to address the unique needs of entrepreneurs and professionals in Tier 2 and Tier 3 cities. Solasta blends sophisticated design, durability, and versatility to offer a premium range of accessories that meet both formal and casual requirements.

Solasta’s offerings are characterised by their minimalist and sleek design, exuding a premium look and feel. Crafted from high-quality PU material, these products are built for longevity while maintaining an elegant aesthetic. The range includes versatile accessories such as belts and socks, which are tailored to meet the demands of both professional environments and everyday comfort. These products ensure that users experience the perfect balance of style and functionality.

“Our mission with Solasta is to create accessories that not only look good but also serve the practical needs of our customers,” said Roshan Singh Bisht, Co-Founder & CEO of ASORT.com. “We understand the specific requirements of young adults and professionals in smaller cities, and Solasta is our answer to those needs, offering premium quality at an accessible price point.”

Solasta is primarily targeted at men aged 15 to 55, focusing on those who seek elegance and functionality in their everyday accessories. However, ASORT plans to expand the range to include products for women, ensuring that everyone can benefit from Solasta’s quality-first approach. The product line will start with essential accessories like belts and cardholders for formal settings, as well as socks designed for comfort during long workdays or casual outings.

Key features of Solasta include the use of premium PU material, sleek and minimalist design, and a commitment to comfort and durability. The range is versatile, catering to a variety of needs, and is positioned as a premium yet affordable option in the market.

Solasta is available now through ASORT’s website and app, with products expected to sell out quickly due to high demand. ASORT’s direct sales approach ensures customers have early access to these sought-after products.

ICICI Bank in collaboration with PFRDA launches NPS Vatsalya, a pension account for minors

Mumbai: ICICI Bank today announced the launch of NPS Vatsalya, a pension scheme aimed at securing the financial future of children, at its service centre at BKC in Mumbai, Maharashtra.

The new pension scheme, which will run under the aegis of Pension Fund Regulatory and Development Authority (PFRDA), was proposed in the Union Budget 2024 -2025. It allows contribution by parents/guardians for the minor until they turn adults. On attaining the age of 18, the individual can convert it into a normal NPS account.

ICICI Bank’s announcement of this scheme is a part of the government’s formal launch across the country by Honourable Finance Minister Smt. Nirmala Sitharaman in New Delhi today.

Mr. Sriram H., Head – Deposit Products, ICICI Bank said, “We are delighted to be part of the NPS Vatsalya launch scheme with the Government of India and PFRDA. We have begun this journey by opening our first set of NPS Vatsalya accounts today. We have equipped all ICICI Bank business centres across the country to open the NPS Vatsalya account for customers. This account helps in long-term wealth creation, ensuring that by the time the minor becomes an adult, there is a financial corpus in place for them.”

ICICI Bank inaugurated the commencement of the scheme by registering accounts of a few children under NPS Vatsalya. They also received a symbolic Permanent Retirement Account Number (PRAN) card for their NPS Vatsalya account.

Key attributes of the Vatsalya NPS account:

· Eligibility criteria: Any minor, having PAN card and Aadhar card, who is under the age of 18 is eligible

· Minimum contribution: A minimum of ₹1,000 per year can be contributed with no limit on maximum contribution

· Contributors to the scheme: Parents/guardians can contribute on behalf of their children

· Transition after the age of 18: The minor’s NPS account will transition to a standard NPS account, post the submission of required KYC documents

Avtr Meta Labs Collaborates with Ministry of Information & Broadcasting to Launch India’s First AI Avatar Creator Contest

Avtr Meta Labs, a leader in AI-driven virtual influencer technology, is excited to announce its partnership with the Ministry of Information & Broadcasting (MIB) for the introduction of India’s First AI Avatar Creator Contest. This unique contest will be a key feature of the upcoming World Audio Visual & Entertainment Summit (WAVES) 2025, scheduled to take place from February 5th to 9th, 2025 at Bharat Mandapam, New Delhi.

As part of this grand summit, the Minister of Information & Broadcasting, Ashwini Vaishnaw, has officially launched the “Create in India Challenge – Season 1”, a series of 25 distinctive contests across multiple domains. Among them is the highly anticipated AI Avatar Creator Contest, which offers creators, technologists, and marketers the opportunity to showcase their skills in developing AI-driven virtual avatars.

AI Avatar Creator Contest: Pioneering Digital Innovation
The AI Avatar Creator Contest is a landmark initiative aimed at driving innovation in the rapidly expanding field of AI influencers and digital content creation. Contest participants will have access to cutting-edge AI tools, both open-source and licensed, to build and design their own virtual avatars. The challenge will allow creators to push the limits of artificial intelligence, digital storytelling, and character design.

KLH Nurtures Innovation with Seed Funding for Student-Led Startups

Hyderabad, 19th September 2024 – KLH Aziz Nagar Campus proudly announces that seven student-led startups have received seed funding to further develop their innovative products, addressing real-world challenges across various sectors. These projects, supported through the Atal Community Innovation Centre (ACIC) – KL Startups Foundation Incubation, aim to translate visionary ideas into practical solutions for societal needs, with a focus on cutting-edge technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT).

The seed funding empowers students to advance their projects, encouraging them to harness technology to solve pressing issues in today’s world. From combating poaching with AI to improving agricultural efficiency, these initiatives reflect the spirit of innovation encouraged at KLH Campuses across Bachupally and Aziz nagar.

Among the standout projects which received funding between 10-12k is Linga Sai Naresh Chowdary’s “Animal Protection and Poaching Using YOLO,” which uses AI to monitor and protect wildlife from poaching. G. Nandini’s “Anti-Theft Floor” employs smart sensors to enhance security by detecting unauthorized access. V. Sai Sathvika’s “Automated Public Lighting” improves energy efficiency by adjusting lighting based on environmental conditions. P. Harishith Chowdary’s “E-Clinic” provides remote healthcare access, making medical services more available. S. Sai Kiran’s “IoT-Based Plant Health Monitoring System” aids farmers in optimizing crop management through real-time monitoring. Maroju Manju Bhargavi’s “Omni-Directional Cooler” delivers uniform cooling while reducing energy use. Lastly, N. Rohith Kumar’s “Soil Moisture Monitoring System” helps farmers with water conservation and better irrigation practices.

Commenting on this achievement, Dr. G. Pardha Saradhi Varma, Vice Chancellor of KLH Deemed to be University, stated, “These initiatives are designed to promote a culture of creativity and entrepreneurship across our campuses. We inspire students to address pressing societal issues through innovative solutions. Such initiatives and events push students to think outside the box and develop solutions that benefit the community. We support them with crucial funding and resources. The seed funding provided facilitate these students in prototyping and testing their ideas, bringing them closer to developing market-ready products.”

KLH continues to play a significant role in promoting innovation and entrepreneurship among students, providing them with the necessary resources and mentorship to turn their ideas into successful ventures. Under the leadership of Dr. A. Ramakrishna, Principal of KLH Aziz Nagar, and Dr. Kartheek Thatikonda, Head of KLH Innovation & Entrepreneurship, along with dedicated faculty members, students are provided with ample opportunities to explore, innovate, and grow.

These projects present the university’s commitment to creating a brighter, more sustainable future through technological advancements and creative problem-solving. By nurturing the next generation of innovators, KLH is driving meaningful change and contributing to the development of solutions that positively impact society.

New Hitachi EverFlex Transforms IT Operations with Scalable, Cost-Efficient Hybrid Cloud and Infrastructure-as-a-Service Solutions

India – Sept. 19, 2024 – Hitachi Vantara, the data storage, infrastructure, and hybrid cloud management subsidiary of Hitachi, Ltd., is reinforcing its commitment to enhancing IT operations with its new generation of the Hitachi EverFlex infrastructure-as-a-service (IaaS) portfolio. Hitachi EverFlex is designed to simplify and optimize IT capacity and operations by managing diverse and distributed infrastructure through advanced heterogeneous automation and flexible service options, meeting the evolving needs of enterprises seeking scalable, adaptable, and economical IT infrastructure for business outcomes.

As enterprises increasingly turn to hybrid cloud environments to meet their diverse IT needs, there is a notable shift towards consumption-based models that offer greater agility, lower total cost of ownership (TCO), and simplified operations management. According to Fortune Business Insights, the global IaaS market is expected to grow from $156.93 billion in 2024 to $738.11 billion by 2032, driven by the demand for scalable, cost-effective IT solutions and the surge in cloud adoption. Hitachi EverFlex addresses these needs with adaptable IaaS solutions that leverage AI to enhance efficiency and rapid decision-making.

The portfolio of services helps organizations tackle key IT challenges with a consumption-based model that aligns costs with actual business usage. This approach not only reduces initial capital expenditures but also ensures IT expenses are directly tied to business needs. By leveraging hyperautomation and AI-driven insights, companies also gain the agility to quickly diagnose and fix IT problems before they escalate, streamlining processes and boosting overall productivity. Additionally, the portfolio’s advanced services improve security and address skills gaps, enabling organizations to focus on strategic initiatives while benefiting from Hitachi Vantara’s trusted expertise and dependable support.

“Hitachi EverFlex provides organizations with the ability to scale resources and achieve the efficiency that modern businesses need,” said Jeb Horton, senior vice president of global services at Hitachi Vantara. “What sets the portfolio apart is its ability to seamlessly integrate with existing IT environments regardless of vendor, providing a smoother transition to hybrid cloud operating models and ensuring that organizations can innovate without being held back by outdated infrastructure.”

Hitachi EverFlex’s key capabilities include:

• EverFlex Control: At the heart of Hitachi EverFlex, this software-as-a-service (SaaS) portal provides services management, extensive integration, advanced observability, process automation, real-time insights, and intelligent alerting. It enables administrators and operations users to dynamically scale their IT resources and manage their infrastructure efficiently, whether they choose a self-service model or a fully managed solution.
•  EverFlex Service Catalog: Hitachi EverFlex offers a comprehensive Service Catalog with modular options such as storage-as-a-service (STaaS), data protection-as-a-service (DPaaS), compute-as-a-service (CaaS), converged infrastructure-as-a-service (CIaaS) and financial operations (FinOps). These options are designed to meet specific business needs, helping organizations control costs, streamline operations, and handle the complexities of modern IT environments.
•  EverFlex Services Solutions: Additional professional services, blueprints, orchestration workflows, project resources, and management are available with TCO Consulting Services. Solutions include support for common use cases like virtual machine (VM)-to-container conversions, container and VM management, SAP, Oracle, AI workload enablement, private cloud, and data management requirements.

“Hitachi EverFlex has been a game-changer for us. Its flexible, consumption-based model aligns perfectly with our approach — providing clients with adaptability and cost efficiency,” said Steen Jensen, chief executive officer of Netic. “Just as we tailor our services to each customer’s needs, Hitachi EverFlex allows us to scale resources and manage IT operations with remarkable agility. The advanced automation and AI-driven insights complement our commitment to high-performance, reliable services, enhancing our ability to support clients and adapt to their evolving requirements.”

 Hitachi Vantara’s partner ecosystem, including strategic collaborations with industry leaders like Cisco, extends the capabilities of Hitachi EverFlex, providing customers with scalable, resilient, and cost-effective infrastructure options. The collaboration with Cisco on the joint Hitachi EverFlex with Cisco Powered Hybrid Cloud offering strengthens hybrid cloud expertise by providing integrated networking, computing, and storage solutions with adaptable consumption models.

 “The Hitachi EverFlex portfolio offers a practical solution for infrastructure consumption services, helping businesses manage hybrid cloud environments amidst evolving technology demands,” said Scott Sinclair, practice director for cloud, infrastructure and DevOps at Enterprise Strategy Group. “As organizations navigate the complexities of hybrid cloud environments and face IT staffing challenges, Hitachi EverFlex’s flexible model and extensive services provide key advantages. Its comprehensive approach enhances agility and supports digital transformation, making it essential for adapting to rapidly changing market demands.”