18, Sep 2024
Introducing the Epitome of Sporty Elegance: The Launch of U.S. Polo Assn. x His Highness Sawai Padmanabh Singh Collection
Jaipur, September 18th, 2024 — U.S. Polo Assn., the official brand of the United States Polo Association, is proud to announce an exclusive collaboration with His Highness Sawai Padmanabh Singh of Jaipur (Pacho). This partnership has led to the creation of the U.S. Polo Assn. x His Highness Sawai Padmanabh Singh Collection, a premium capsule line that beautifully merges Jaipur’s royal heritage with the refined elegance of sports fashion.

Inspired by the rich history and cultural essence of Jaipur, this collection embodies the heritage, royal family, and polo traditions that define the city. Each piece is meticulously crafted, drawing from the architectural marvels and majestic motifs of the City Palace, while incorporating the elegance and regal charm of Jaipur’s iconic Panchranga flag. The result is a collection that exudes timeless appeal and effortless sophistication, perfect for those looking to elevate their wardrobe with a touch of royal heritage.
“As our newest Global Ambassador, Pacho is an excellent representative of our sport inspired brand, demonstrating perfectly where sport meets fashion as an outstanding polo player, philanthropist and fashion icon in his country,” said J. Michael Prince, Global President & CEO of U.S. Polo Assn. “This Collection is an exceptional addition to the U.S. Polo Assn. global brand’s offerings, and we anticipate that it will be a hit with the India market for its craftmanship, historic influence and enduring style.
The capsule collection, set to debut in the Autumn-Winter 2024 season, presents a refined line featuring rich fabrics, intricate Zardosi crest detailing, and a design language that beautifully captures the essence of both U.S. Polo Assn. and the vibrant city of Jaipur. His Highness Sawai Padmanabh Singh’s personal style shines through in every element, from the thoughtfully selected colors to the luxurious textures, infusing each piece with a unique blend of Jaipur’s heritage and contemporary elegance.
“U S Polo Assn. has been the biggest promoter of polo, around the world.With this association, the brand and I hope to bring the story of polo in India to the forefront. The collection and the campaign, both reflect not only my personal style but also my passion for polo and horses, including the indigenous Marwari horse of Rajasthan. Together, we hope to take the sport to new heights.” commented His Highness Sawai Padmanabh Singh.
Amitabh Suri, Chief Executive Officer, USPA (Arvind Brands Ltd.), emphasized the collection’s significance in the Indian market: “This collaboration with His Highness Sawai Padmanabh Singh marks an important milestone for U.S. Polo Assn. in India. By blending Jaipur’s royal heritage with our brand’s signature sport-inspired fashion, we’ve created a collection that reflects both a rich cultural legacy and modern sophistication, offering consumers a unique opportunity to experience the grandeur of Jaipur’s history while embracing the sport of polo.”
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- By Rabindra
18, Sep 2024
Prodigy Finance Scholarship for Aspiring International Students: Announces dollar5000 for Spring 2025 Intake
Prodigy Finance is thrilled to introduce its seasonal scholarship, offering a $5,000 award to those pursuing higher education abroad for the Spring 2025 intake. This scholarship is open to students from all Prodigy-supported regions.

One high-potential student who demonstrates academic excellence and commitment to use their education to make a positive change in their community will be awarded the scholarship. If you’re ready to take the next step in your academic journey and contribute to a brighter future, this scholarship could be the perfect opportunity for you. Applications to open from September 2024. Make sure to submit your application by the deadline of September 30, 2024, at 8:00 AM EST. The selected recipient will be announced on 15 October 2024.
Commenting on the launch of the scholarship, Sonal Kapoor, the Global Chief Commercial Officer of Prodigy Finance, said, “Our scholarships are more than just financial support; they are a vote of confidence in the future of our recipients. The scholarship programmes are our investment in their potential to make a meaningful impact. By awarding this $5000 scholarship, we proudly support students who will go above and beyond to overcome financial barriers and are dedicated to using their education for the greater good.
The scholarship program is one of several ways Prodigy Finance supports international students in their higher education journey. By offering scholarships and international education loans, the company has helped thousands of students from over 150 countries attend top universities across the globe.
To be eligible, applicants must be accepted into a Prodigy Finance-supported program for the Spring 2025 academic intake. To complete the application, candidates have to answer essay-type questions that discuss the student’s vision for creating positive change in their community and how they plan to achieve this goal. The winner will be selected after the evaluation of the responses by a panel of judges.
18, Sep 2024
Recognizing and Supporting Students with Learning Disabilities

School is a second home for children, where teachers take on the role of parents. In many cases, teachers are more aware of a child’s development during school hours than their parents. This makes them uniquely positioned to identify and address learning challenges early on. Teachers play a critical role in recognizing learning disabilities and helping children overcome them.
A learning disability is a significant difficulty in mastering skills that are essential for learning like reading, writing, and math. Children with learning disabilities may struggle with reading comprehension, writing, reading, or calculating. Since these activities primarily occur during school, teachers are often the first to detect any issues. Early detection is crucial as it allows for timely intervention with the help of professionals, leading to better outcomes. Unfortunately, many parents only become concerned about learning disabilities when their children reach high school, delaying necessary support.
Learning disabilities are related to brain development, and while they aren’t something that can be treated with medication, they can be managed effectively with the right support. Children with learning disabilities, despite having average or above-average intelligence, face specific learning challenges. However, with appropriate guidance from family, teachers, and professionals, they can succeed both in school and later in life.
Differentiating Learning Disabilities from Other Factors
It’s essential to note that not all learning difficulties stem from learning disabilities. Other factors such as hearing, vision, or motor skill disorders can also hinder learning. Additionally, intelligence problems, psychological issues, environmental factors, and socioeconomic disparities can influence a child’s academic performance. Therefore, if a student is struggling, it’s crucial to seek professional evaluation to determine the underlying cause.
Understanding Learning Disabilities
Learning disabilities are neurodevelopmental conditions that affect a child’s ability to learn despite having average or above-average intelligence. They are not diseases that can be cured with medication. However, with appropriate support and accommodations, students with learning disabilities can achieve success in school and beyond.
Key Indicators of Learning Disabilities
Teachers can play a vital role in identifying students who may have learning disabilities by observing their behaviour and academic performance. Some common indicators include:
• Mirror Images of letters or numbers
• Omission or commission of words or letters while reading or writing
• Difficulty following instructions
• Struggles with reading and writing
• Inconsistent handwriting
• Difficulty in completing the notes
• Problems with organization and time management
• Challenges with math concepts
• Difficulty in carrying out steps of mathematical problems or abstract mathematical problems
• Reluctance to participate in class
Teachers as Saviours
Once a learning disability is identified, teachers can implement various strategies to support the student’s learning. These may include:
• Providing extra time for assignments and tests
• Offering assistive technology, such as text-to-speech software or speech-to-text software
• Breaking down tasks into smaller, more manageable steps
• Using visual aids and manipulatives
• Encouraging the use of graphic organizers
• Providing frequent feedback and positive reinforcement
• Collaboration with Parents and Professionals
Teachers play a vital role in supporting students with learning disabilities. Instead of focusing on their mistakes, teachers should encourage their successes. Extra time should be given to help these children with tasks like organizing their school materials and completing assignments. A checklist can help them track their progress. Teachers can also provide assistance during exams, simplify communication, and offer extra time for classwork. Open communication with parents is key, as the teacher’s support and encouragement can make a significant difference in the child’s success.
With the care and attention of their teachers, children with learning disabilities can overcome their challenges and reach their full potential.
18, Sep 2024
Raymond Lifestyle eyes Kolkata as key market for expansion with 40-50 stores across West Bengal in the next 3 years
Kolkata, 18 September, 2024 – Raymond CMD Gautam Singhania, today, celebrated the brand embarking upon its centenary year by addressing a conference in ITC Royal Bengal on Wednesday. Raymond Lifestyle Ltd. (RLL) is looking to expand its footprint beyond the 85-strong ‘The Raymond Shop’ network across West Bengal by adding 40-50 more shops in the next three years.

To celebrate a century of dressing Indian weddings, Raymond Lifestyle Ltd. (RLL) is embarking on a massive retail expansion initiative across India. As part of its centenary celebrations and ambitious growth strategy, RLL aims to open 900 new outlets pan-India over the next three years. This will position the company to capture a dominant 7% market share in the rapidly growing men’s wear wedding market by 2027, targeting a 15% CAGR.
“As we enter our centenary year, we are thrilled to be expanding our presence in Kolkata, a city known for its rich heritage and discerning taste,” said Raymond CMD Gautam Singhania. “We see a significant opportunity to connect with Kolkata’s fashion-forward consumers, offering them our unique blend of traditional craftsmanship and modern designs. We are confident our new stores will resonate with the city’s sophisticated style.”
Also, in a significant milestone for 2024, Raymond Ltd. entered the league of the top 10 strongest brands in India, as per the latest Brand Finance report, world’s leading international brand valuation consultancy. This achievement underscores Raymond’s consistent performance and robust brand equity in the competitive Indian market.
The company’s focus on strengthening its core branded textile business, accelerating apparel garmenting growth, and building new categories like ethnic wear, inner wear, and sleepwear, is expected to drive significant growth in the coming years.
18, Sep 2024
Zinc College: IZA Predicts Surge in India’s Zinc Demand for Renewable Energy and Battery Tech by 2030
Udaipur, September 18, 2024: The International Zinc Association (IZA) forecasts a significant rise in zinc demand in India by 2030, driven by emerging sectors like renewable energy and battery technology, alongside growing demand in existing industries such as infrastructure, steel expansion, and automotive. Globally, zinc demand is expected to grow by 43% in solar power applications, with the wind energy sector set to double by 2030. Energy storage solutions are projected to see a sevenfold increase over the next five years. India, as the world’s fastest-growing economy, is witnessing a similar surge in zinc consumption across these critical sectors.

This comes as India is hosting Zinc College 2024, an international event organized by the International Zinc Association and hosted by Hindustan Zinc, India’s largest and the world’s second-largest integrated zinc producer. Held in Zinc City, Udaipur, this exclusive 5-day event brings together nearly 100 delegates from over 20 countries, featuring global leaders and innovators discussing zinc’s crucial role in creating a sustainable, low-carbon future and driving best practices for the zinc industry worldwide.
India’s record-breaking steel production, coupled with rapid infrastructure growth, presents a pivotal opportunity for zinc. Incorporating zinc into infrastructure projects can significantly reduce the annual corrosion costs, which amount to nearly 5% of India’s GDP. The automotive industry, another key sector, is following global trends, with a forecasted rise in demand for galvanized steel by 2030, driven by the growing middle-class aspirations.
One of the key discussions at Zinc College is focused on innovations to reduce carbon emissions and promote low carbon ‘green’ zinc products, with IZA members Hindustan Zinc, Boliden, Teck, and Nyrstar taking the lead. The event also fortifies the role of zinc in the energy storage solutions worldwide as zinc-based batteries are a stronger alternative to lithium-based batteries. Zinc in energy storage is forecasted to grow sevenfold over five years.
Speaking at the event, Mr. Arun Misra, Chairman of the International Zinc Association and CEO Hindustan Zinc Limited, said, “We are at a critical juncture where zinc will play a decisive role in reducing carbon emissions, supporting renewable energy infrastructure, and ensuring sustainability for future generations. Zinc is essential for everything around us—from buildings to batteries, solar panels, wind turbines, and automobiles. India’s demand for zinc is set to grow rapidly, driven by urbanization and the need for durable infrastructure. Zinc College 2024 is a landmark event, laying the foundation for a more sustainable and innovative zinc ecosystem.”
Andrew Green, Executive Director of the International Zinc Association, echoed this sentiment, stating, “India’s demand for zinc is ahead of the worldwide consumption patterns. Combined with the rise in emerging applications, we at International Zinc Association are optimistic about the prediction on zinc demand in India to double in under 10 years. Zinc College in India is a milestone for the entire industry and signifies India’s prominence in the zinc manufacturing sector. The collaborations and discussions here will shape zinc’s role in the global economy, especially in supporting zinc’s critical role in decarbonizing industries like wind, solar, automotive, and infrastructure is more relevant than ever.”
The IZA has been steadfast in promoting zinc’s use across industries, and this year’s focus is on developing a comprehensive decarbonization plan for the entire zinc value chain. This provides zinc producers with an opportunity to lead the industry’s sustainability efforts.
Zinc College 2024 is particularly relevant for professionals across the zinc value chain, offering valuable insights for both seasoned industry veterans and newcomers. Attendees explored the latest trends and advancements in zinc while visiting Hindustan Zinc’s state-of-the-art mining and smelting facilities across Rajasthan. The event also featured engaging sessions, workshops, and networking opportunities, fostering collaborations and knowledge-sharing among global zinc industry leaders.
18, Sep 2024
Here’s why Multi-Source Edible Oils considered a Superior Option to Single-Seed Oils
Cooking oils are an essential part of everyday meals, playing a vital role in providing the necessary fats for energy and overall health. However, with numerous oil varieties on the market, choosing between Multi-Source Edible Oils (MSEO) and single-seed refined oils can be challenging. According to TheHealthSite.com, which is also one of the digital assets of IndiaDotcom Digital Private Limited, MSEO is emerging as the preferred choice due to its balanced nutritional profile, offering more health benefits than single-seed oils. Let’s explore why MSEO is gaining popularity in the kitchen.

MSEO vs. Single-Seed Oils: Key Differences
When comparing MSEO and single-seed oils, it’s important to consider the nutritional makeup of each. Single-seed oils are derived from just one ingredient, like mustard, sunflower, or groundnut, and may offer a limited range of essential fatty acids. In contrast, TheHealthSite.com points out that MSEOs are scientifically formulated by blending different oils such as rice bran, soybean, and sunflower oil. This blending creates a balanced profile of Monounsaturated Fatty Acids (MUFA) and Polyunsaturated Fatty Acids (PUFA), supporting better heart health and delivering a more comprehensive nutrient mix than single-seed oils.
Why MSEOs Are Growing in Popularity
MSEOs have gained traction among health-conscious consumers due to their fortification with essential vitamins like A and D. These vitamins are vital for bone health and immunity, and TheHealthSite.com emphasizes that MSEOs offer a nutritional advantage by incorporating these into the oil blend. Additionally, MSEOs contain antioxidants and unique compounds such as Oryzanol, which help reduce bad cholesterol levels, improving cardiovascular health. Furthermore, many MSEOs come with advanced LOSORB technology, reducing oil absorption during cooking and making meals lighter and easier to digest—a clear benefit over single-seed oils.
Heart Health and Versatility in Cooking
Another significant advantage of MSEO is its ability to offer a healthier balance of fats. TheHealthSite.com highlights that MSEOs provide a balanced ratio of good fats (MUFA and PUFA) that help reduce the risk of heart disease, which is often linked to diets high in saturated fats. In addition to supporting heart health, MSEOs also have a higher smoke point than many single-seed oils, making them more suitable for a variety of cooking techniques like frying, baking, and sautéing. This versatility, coupled with the health benefits, makes MSEO a preferred choice for both home cooks and professional chefs.
While single-seed oils may offer limited nutritional benefits, Multi-Source Edible Oils deliver a more balanced and fortified option, supporting heart health and overall wellness. As TheHealthSite.com rightly highlights, the combination of multiple oils in MSEO ensures that you get a broader range of essential nutrients, making it a superior choice for everyday cooking.
Disclaimer:
The publication is not responsible for the accuracy or content of this press release. The information and views expressed are those of the issuing organization and do not reflect the publication’s endorsement.
18, Sep 2024
Customer Sentiment Insights Ranked as Top AI-Powered CX Use Case by 41% of Industry Professionals, Kapture CX Survey Finds
India, September: Kapture CX, a leading AI-powered customer experience platform, recently surveyed contact center professionals to explore the most sought-after AI use cases in customer support & automation. The survey findings highlight the growing interest in AI’s potential to enhance decision-making, operational efficiency, and customer satisfaction.
In a world where customers expect personalized, instant responses, AI has emerged as a game-changer in CX, offering data-driven solutions to improve interactions and streamline processes. With 73% of consumers prioritizing customer experience when choosing a brand (per PWC), companies are increasingly turning to AI-powered tools to deliver empathetic and efficient support at scale.
According to the survey, ‘Sentiment Cognition & Analysis’ leads the pack, garnering 41% of the votes. By leveraging speech sentiment analytics, companies can better understand customer emotions in real-time and provide tailored responses. Generative AI-powered language models (LLMs) are being used to further personalize interactions, ensuring customers feel heard and valued. As customer expectations evolve, identifying their sentiments is crucial for delivering a more “human” support experience that enhances satisfaction. Kapture’s real time customer sentiment analysis empowers agents to detect emotions in real-time, allowing them to deliver personalized support and their intelligent self-serve bots create empathetic, industry-specific conversations that ensure customers feel understood and valued, even without direct human interaction.
‘Routing and Support Optimization’ chosen by 25% of respondents, also stands out for its ability to streamline customer support by intelligently matching customers with the most suitable agents. AI-driven routing systems, trained on vast datasets, can significantly reduce resolution times and improve service quality. A prominent industry report highlights that 83% of customers demand quick, seamless service across channels, and thus, intelligent routing has become essential for meeting these expectations while boosting operational efficiency. Kapture CX’s Smart Ticket Routing harnesses AI-driven algorithms to match customers with the most suitable agents, ensuring faster resolutions and enhanced service quality.
Commenting on the survey results, Sheshgiri Kamath, co-founder and CEO of Kapture CX, noted, “The growing adoption of AI in customer experience is driven by the need for personalization and efficiency at scale. AI is helping businesses transform their operations, meet rising customer expectations, and deliver exceptional CX. This is just the beginning – AI will continue to shape the future of customer experience.”
Another notable trend is the rise of “Self-Service Chatbots”, also selected by 15% of participants. AI-powered chatbots are transforming customer service by providing 24/7 support, allowing customers to resolve issues independently. This self-service approach not only reduces ticket volumes but also enhances customer satisfaction by delivering fast, personalized experiences. With 45% of customers likely to switch brands if they don’t receive individualized service (per Gartner), chatbots are helping companies meet this demand. Kapture CX’s Self Serve 2.0 is revolutionizing customer support by offering AI-powered, 24/7 self-service solutions that empower customers to resolve issues independently and efficiently. Equipped with advanced Gen AI and vertical LLMs, Self Serve 2.0 delivers fast, personalized, and context-aware experiences.
Rounding out the survey findings, Quality Assurance (QA) and Automated Call Summaries, with 19% of votes, highlight growing demand for AI in optimizing post-resolution processes. AI-powered call summaries allow agents to move seamlessly to the next ticket without manually entering notes, and in cases where agents forget to log details, the AI automatically creates notes, ensuring the next agent can pick up the conversation seamlessly. Auto QA helps by automatically evaluating customer interactions for quality, ensuring consistent service standards, identifying coaching opportunities, and freeing up time for supervisors to focus on higher-value tasks. Kapture CX’s Auto Ticket Summary automatically generates comprehensive interaction summaries, allowing agents to quickly move to the next ticket without manual input. Kapture CX’s Auto QA evaluates customer interactions for quality, ensuring consistent service standards and identifying areas for coaching, freeing supervisors to focus on higher-value tasks.
Sheshgiri also added “We are seeing a growing demand for AI solutions as customer service leaders are increasingly focused on supporting their support agents but also delivering exceptional customer experiences. Leaders today understand that providing both efficiently, while driving cost savings, is only possible with AI. We’ve been able to deliver significant results for leading brands across the country, and the benefits of AI in customer experience are very tangible.”
The survey results underscore AI’s critical role in improving customer satisfaction, reducing operational costs, and generating data-driven insights for better decision-making. As companies strive to stay competitive in a customer-centric world, integrating AI technologies seamlessly into their processes will be essential for long-term success.
18, Sep 2024
Manipal Academy Hosts 5th National Conference on Bridging Academic and Corporate Volunteering for Social Change
Manipal, 18th September 2014: Manipal Academy of Higher Education (MAHE) concluded successfully the 5th National Conference on Youth in Social Change conducted at the Dr. TMA Pai Auditorium today. The event brought together over 600 participants, from more than 20 non-MAHE institutions including dynamic young leaders, change-makers, and passionate social advocates from across the country. The Conference was spearheaded by Chief guest of D Carthigueane, Regional Director Regional Directorate of NSS Bangalore, Mr Sankara Mahalingam, Global Head – CSR, Firstsourc, Mr Harish Deshishtha Kulkarni, Manager – CSR & Lead-Global, Employee Volunteer Program, Tata Communications,Capt. Shanthi S, Sr, Program Director, Infosys Foundation, Misha Bhatt, Senior Vice President, iVolunteer, Mr Satyam Gambhir, Cofounder Platform Commons, Mr Utkarsh Sinha, Managing Director, Bucolic Kailash, Mr Navaneeth Ganesh, Consultant, Ministry of Education, along with Dr H S Ballal, Pro-Chancellor of MAHE, Manipal

Centered on the theme, “Bridging the Gap Between Academic & Corporate Volunteering to Synergize Social Change,” the conference emphasized the seamless transition of students’ volunteering efforts during their academic years into impactful corporate volunteering.
Chief guest D Carthigueane, Regional Director of Regional Directorate of NSS Bangalore, the 5th National Conference on Youth in Social Change offered a vibrant platform for thought-provoking discussions, insightful presentations, and interactive sessions on youth engagement and social change. It provided participants with a valuable opportunity to share their experiences, ideas, and innovative solutions, focusing on how corporate volunteering can synergize social change.
Lt Gen (Dr) M D Venkatesh, VSM (Retd), Vice Chancellor MAHE, Manipal, welcomed attendees and outlined the conference’s theme, “Bridging the Gap Between Academic & Corporate Volunteering to Synergize Social Change.” He emphasized the importance of transitioning students’ volunteering experiences into corporate settings, enhancing both professional growth and community contributions. The conference aims to explore the pivotal role of volunteering in academic and corporate environments, fostering sustained community engagement and maximizing the benefits for individuals, institutions, and society.
Speaking on the occasion, D. Carthigueane, Regional Director of NSS Bangalore, expressed gratitude for being invited to the conference and commended the collective effort to involve youth in societal change. He highlighted the Ministry of Youth Affairs and Sports’ launch of the Bharat portal, a platform providing diverse opportunities for young people in sectors like cyber security and healthcare, promoting experiential learning and voluntary service. He praised Manipal’s commitment to hosting the event under the NSS banner, aligning with the goal of student development through community service. The Swachhata Sava, coinciding with the Prime Minister’s birthday and ending on October 2nd, symbolizes youth empowerment and community involvement. He thanked MAHE for organizing the event, calling it a stepping stone toward a cleaner, empowered future.
Dr. H S Ballal, Pro-Chancellor of MAHE, Manipal, presided over the event. Dr. Praveen Kumar, the organizing secretary of the conference, delivered a vote of thanks. The conference also witnessed the presence of key figures like Dr. Anup Naha, Convenor, Dr. Abhishek Chaturvedi, Co-Convenor, and student secretaries MS Manaswini u and Mr. Aniket Poojary.
The event brought together diverse gathering of young minds with wealth of perspectives and ideas to the table, enriching the discussions around the theme of bridging academic and corporate volunteering. The involvement of students from various institutions highlighted the conference’s wide-reaching impact and underscored the collective commitment to fostering social change through collaborative efforts
18, Sep 2024
Led by ‘FWD’ – Myntra Doubles Gen Z Customer Base to 16 Million; Targets 40 Million in the next couple of years
Bengaluru, 17 September 2024: Myntra is making bold moves to capture the burgeoning trend first GenZ fashion market with its dedicated app-in-app, FWD. In just over a year, led by FWD, Myntra has nearly doubled its GenZ customer base, growing from over 8 million in mid-2023 to an impressive 16 million in 2024, emerging as the go-to destination for GenZ fashion. The company plans to add another 20-25mn GenZ customers in the next couple of years.
The GenZ cohort today represents one-third of India’s e-lifestyle shoppers and influences 25% of the overall GMV in e-lifestyle fashion*. With the online trend-first fashion market expected to grow over 8X into a $5 billion market by 2028*, FWD by Myntra is seizing the moment and taking charge in reshaping fashion for young India, reflecting Myntra’s commitment to staying ahead of GenZ’s rapidly evolving trends and preferences.

Speaking on the milestone, Sunder Balasubramanian, Chief Marketing Officer, Myntra, said, “Myntra has been at the forefront of redefining fashion possibilities and offering customers what they most seek to express themselves through fashion. And we are now embracing the undeniable influence of GenZ on the fashion industry by reimagining our fashion shopping experience to align with their values and expectations. Led by FWD, we aim to master the essentials of trend, tailor-made shopping experience and value. We plan to double our customer growth and penetrate deeper into the market, by leveraging cutting-edge technology to enhance every touchpoint from selection to discovery to delivery.”
Further strengthening its appeal, FWD by Myntra showcases on-trend, thought-through selections to personalized size and fit recommendations, every detail is crafted for a wholesome experience. Post-purchase, features like Style Exchange, hassle-free returns, and responsive customer support has made FWD by Myntra a go-to GenZ destination in India’s e-lifestyle market.
Strategically positioned to meet the dynamic, trend-conscious preferences of GenZ, FWD by Myntra offers an extensive range of trend-first styles at pocket-friendly prices. With over 75,000 on-trend styles and 2,500 new drops weekly, it has established itself as a key player in the GenZ fashion scene. FWD’s average selling price of ₹500-650 further enhances its appeal to the GenZ shoppers.
Additionally, tech advancements are at the core of FWD’s strategy, with features like Spot it- Get it, MyFashionGPT, and Myntra Minis (Myntra’s short video platform) contributing to enhancing the shopping experience. Nearly 25k micro and nano influencers with whom the cohort resonates are also on board. Recognizing GenZ’s preference for mobile web browsing over downloading new apps, the company has also rolled out its Mweb platform for FWD, providing a seamless and complementary alternative to the mobile app.
Among the new initiates to propel further in the GenZ space, Myntra has launched The Ultimate Glam Clan- India’s largest shopper-led creator program in the e-lifestyle space. This program focuses on creating an engaging experience that celebrates GenZ’s creative spirit, enabling customers at large to step into the role of creators, earning rewards while expressing their love for fashion.
With a clear focus on trends, elevated shopping experience and value for customers, Myntra is focused on engaging the 60 million GenZ e-lifestyle shoppers further, with strategies designed to double its penetration in this segment in the next couple of years. With a strategic emphasis on both metro and tier-2 cities and leveraging its deep market understanding and established credibility, FWD is poised to become a dominant force in the GenZ fashion space.
18, Sep 2024
Quick Heal Discovered A Fake Antivirus App with 1 Crore Downloads on Google Play Store
Pune, 18th September 2024: Quick Heal Technologies Limited, a leading global cybersecurity solutions provider, has discovered a fake antivirus app on the Google Play Store that has been downloaded over 1 crore times. The app, named “AntiVirus – Virus Cleaner”, masquerades as a legitimate antivirus solution but lacks any real security functionality.
According to Quick Heal’s analysis, the main purpose of this app is to show advertisements and increase download counts, rather than provide actual security benefits. The app mimics the functionalities of a real antivirus app, with features like “Scan Device and Application,” but it does not possess any real scanning capabilities except for a predefined list of apps marked as malicious or clean. This list appears to be static and has not been updated during Quick Heal’s analysis.
Upon installation, the app shows a different icon than the one displayed on the Google Play Store, and its welcome screen displays advertisements. The app also requests various permissions and shows a fake virus detection alert to the user, eventually leading to more advertisements. Interestingly, the app detects almost every application as a “risky application,” which is likely a tactic to make it seem like a legitimate antivirus app.
A closer look at the app’s package files reveals suspicious JSON files in the “assets” subfolder, including `blackListActivities`, `permissions`, `whiteList`, and `whiteListReview`. These files contain a whitelist of popular apps, such as Facebook, Instagram, LinkedIn, and Skype, as well as the app’s own package name, which is added to the whitelist to remain undetected. The app also uses wildcards in its whitelist, with entries such as “com.android.*”, which allows malicious apps with similar package names to bypass detection.
Quick Heal Total Security for Mobile successfully detects this application as “Android.Blacklister (PUP)” with the package name “com.coopresapps.free.antivirus” and MD5 hash “cb2ebff07b16fffc6c3df0251247fe1d”.
Commenting on the development, Vishal Salvi, Chief Executive Officer at Quick Heal Technologies Limited, said, “This fake antivirus app is a classic example of how malware authors can entice users into downloading junk apps that create a false sense of security. We urge users to be cautious when downloading free security apps, as they may be deceptive and potentially harmful. Instead, users should opt for trusted brands like Quick Heal that provide guaranteed security for their devices. Remember, anything that comes free might come across as a temptation to install, but it can also be fake.”
To stay safe from fake mobile apps, Quick Heal recommends that users check an app’s description before downloading it, verify the app developer’s name and website, and read reviews and ratings carefully. Users should also avoid downloading apps from third-party app stores and use a reliable mobile antivirus solution, such as Quick Heal Total Security, to prevent fake and malicious apps from getting installed on their phones.
