Author: Rabindra

Avant & Zenith 2024 – Celebrating Future Design Innovators

Manipal, 17th September 2024: The Student Council of the Manipal School of Architecture and Planning (MSAP) is excited to invite the public to Avant & Zenith 2024, a premier showcase of innovation and design. This captivating event will take place on September 20, 2024, at the Dr. TMA Pai Auditorium, 3rd floor, KMC Manipal, featuring the final year Fashion Design students’, fashion garment design collections, from the Department of Design, MSAP. Avant, the main event attraction, displays the culmination of rigorous education and creative exploration by our students, offering a glimpse into the future of fashion design.

The event will commence at 5:30 PM on the 2nd and 3rd floors of Dr. TMA Pai Auditorium and will host distinguished guests, including Ms. Shefalee Vasudev, a noted journalist and Editor-in-Chief of ‘The Voice of Fashion” and Dr. Geetha Maiya, Director of Student Affairs at Manipal Academy of Higher Education (MAHE).

Concurrently, an Open House will be held at the Marena Sports Complex, MAHE, Manipal starting at 11 AM, featuring a wide range of projects from various streams within MSAP. This exhibition, inaugurated by Commander (Dr) Anil Rana, Director of Manipal Institute of Technology, Dr Harish Kumar S. Director – Corporate Relations, MAHE, and other dignitaries, will extend until 7 PM on September 21, 2024.

Avant & Zenith 2024 aims to educate and inspire attendees by demonstrating how theoretical knowledge is applied in practical, innovative ways within the realms of architecture and design. This event will not only showcase student talents but also will serve as an inspiration for potential students and design enthusiasts, illuminating the vibrant career paths and creative endeavours that lie ahead in these dynamic fields. We encourage everyone to join us for this celebration of creativity and innovation.

Godrej & Boyce’s Security Solutions Division Gains Momentum by Securing Humayun’s Tomb

New Delhi, 18th September, 2024: The Security Solutions business of Godrej & Boyce, part of the Godrej Enterprises Group, has successfully secured a series of high-value contracts, worth more than INR 35 crores, across nation’s prestigious institutions, vital infrastructural projects, historic monuments and government premises, reinforcing company’s position as India’s foremost provider of comprehensive security solutions to critical national premises. Notable projects include the implementation of an Integrated Outsourced Workforce Management System (IOWMS) at BPCL’s locations across India and the deployment of electronic security solutions at Humayun’s Tomb, CM House in Naya Raipur, IIM Jammu, and Adani Airports in Ahmedabad, Lucknow, and Trivandrum.

Comenting on this milestone, Mr.Pushkar Gokhale EVP & Business Head of Security Solutions business of Godrej & Boyce said, “Premises Security has been one of our key focus areas. Though the market is highly fragmented, we see significant growth potential, with an estimated addressable market of around INR 2500 crore. Presently, this segment accounts for upto 18% of our total revenue. Leveraging our expertise in providing these solutions and aligning with India’s vision to bolster the National security infrastructure, we are launching several new-age solutions and actively educating our clients about the efficacy of these solutions in terms of safeguarding their premises. Our strategic approach, driven by innovation and a deep understanding of our clients’ needs, enables us to provide tailored solutions based on their unique requirements. Recognizing the significant shift in consumer behaviour observed in recent times, our business division is proactively adapting a strategy to provide a comprehensive omni-channel experience to our customers. This entails expanding our presence across diverse online and offline channels to enhance accessibility and customer engagement.”

During FY 24, Godrej & Boyce’s Security Solutions business has generated revenue worth INR 100 crores through premises security solutions category. Within the realm of Premises and Electronic Security Solutions, Godrej has played a pivotal role by introducing innovative products such as, Flap Barriers, Turnstiles, Gscan pole, Bollards, Number Plate Recognition cameras, Explosive Vapor Detector, and additional offerings. In addition to this, the brand also offers a comprehensive lineup of cutting-edge scanning, screening, and access control solutions, ensuring that no potential threats can breach the premises. Covering everything from baggage scanners, vehicle management systems, as well as facial and full-body scans, the series includes touchless scanners and metal detectors, addressing all conceivable entry points with advanced technology.

With an extensive portfolio of cutting-edge products and solutions, the Security Solutions business continues to set the benchmark for excellence across diverse industries including Banking & Financial Services, Retail, Manufacturing, Hospitality, and IT. These initiatives highlight the company’s capability to deliver customized, state-of-the-art security solutions that address the unique requirements of various premises. The company’s strategic investments in technology and innovation underscore its commitment to driving positive change and safeguarding the future with noteworthy offering They has certainly made a mark with their visitor management systems. Installing such solutions at iconic heritage sites like the Taj Mahal and Aga Khan Museum not only has enhanced security but also helped in managing visitor flow more effectively. As India’s leading manufacturer of pedestrians’ access control solutions, Godrej Security Solutions has forged strategic partnerships with critical government projects such as Central Vista, SDSC SHAR, NPCIL, DRDO, ISRO and Parliament, which further solidifies its position as the preferred choice in the premises security segment.

VAIR Community Unveils 10 Initiatives to Help MBA Aspirants Ace IIMs and Top B-Schools

New Delhi, 18th September 2024 –Vair Community, one of India’s leading communities for the preparation of CAT and OMETs for IIMs and top B-schools, recently announced the launch of 10 groundbreaking initiatives during REBOOT 2024. The premier institute has decided to revamp the preparation landscape for CAT and OMET aspirants through these initiatives, which are aimed at securing admissions to top B-schools such as IIMs, FMS, XLRI, TISS, NMIMS, SYMBIOSIS, SRCC, IIFT, and more.

REBOOT 2024 was a successful event where the VAIR Community introduced 10 initiatives that are designed to help students crack the IIMs, FMS, XLRI, TISS, NMIMS, SYMBIOSIS, SRCC, IIFT, and more in 1- attempt. The initiatives claim to have an exceptional return on investment (ROI), as they go beyond conventional study material to include knowledge of tools and strategies, which will prove to be effective in the future.

The exclusive IIM Selection Secrets & TISS Selection Secrets Book is a highly noteworthy and promising launch that offers 10+ years of Mayur sir experience in mentoring students for acing India’s most challenging exams. In order to guarantee that students are well-prepared to succeed on their first attempt, the initiatives also include enhanced training sessions that concentrate on examiner psychology under the Intensified Training initiatives.

Another noteworthy initiative is the Empower and Support Program. The initiative recognizes the importance of peer mentorship in preparation. Combined with India’s first AI-driven mock test platform, the initiative by the VAIR Community serves as a benchmark of excellence in getting the proven and personalised response for test. To further support students, the Alumni Legacy Network initiatives connect future leaders with alumni mentors who guide them into leadership roles, contributing to India’s vision as a global superpower. The initiative also introduces the Level Up System, a unique framework that helps students set, track, and achieve their goals across entrance exams, applications, and selection rounds.

The VAIR Annual Retreat, an event that celebrates student selections and aims to foster a feeling of community, and the gamified platform initiatives are the other revolutionary initiatives of the VAIR community. A comprehensive pathway called the 1-Attempt Selection Path impeccably integrates learning with implementation for students to achieve success in a single attempt.

On the occasion, Mayur Anup Chand Soni, Founder of VAIR Community, said that, “ We are proud to introduce our new initiatives, which aim to ensure that students are able to clear their entrance in the first attempt itself. At VAIR, we prioritize adding value to our students’ lives. As we strive to provide them with the best possible support, we have integrated our new initiatives with AI while focusing on the development of psychological skills like leadership and communication. We have launched a new, user-friendly website to enhance student learning and engagement. Featuring various mediums of learning like podcasts and domain expertise initiatives, VAIR Community will be providing specialized guidance and support to each student. Thus, ours is not merely a coaching initiative but a revolutionary community to empower students at every step of their preparation.”

A quick look at Vair’s groundbreaking initiatives for the students

● IIM Selection Secrets & TISS Selection Secrets Book for insider tips for passing the hardest tests.

● New intensified training based on examiner psychology to ensure first-attempt success.

● Empower and Support Programme with peer group mentorship and training

● India’s first mock AI platform for unparalleled preparation

● Alumni Legacy Network to connect future leaders with alumni for guidance

● Unique Level Up System to set, track, and achieve goals

● VAIR Annual Retreat to celebrate selections and foster a community among successful candidates.

● Gamified Platform to reward class attendance, assignment submissions, and quiz participation.

● 1-Attempt Selection Path

● Brand new website launch that is more user-friendly

● Podcasts that feature experiences and tips from experts and successful alumni.

● Domain expertise for easy access to industry experts for specialized guidance and support

DialT2F Launches All-Inclusive Helpline for business support, taxation, registration, and compliance

Hyderabad, 18th September 2024: DialT2F (formerly known as Tax2Free) is excited to announce the launch of its helpline a move that will offer support to clients through every stage of their business cycle from business formation to winding up and everything in between. The services offered on the platform are free *except for the nominal mandatory government charges as applicable from time to time.

The helpline is aimed at providing faster resolution of customer enquiries and reduce turnaround time. As per a customer survey conducted by T2F revealed that customers were more comfortable having a human interface which was the rationale behind launching the dedicated help .

A Commitment to Innovation and Excellence

“DialT2F’s service offering is a testament to our dedication to delivering innovative solutions for our clients,” said the spokesperson from DialT2F. “Our goal is to be the go-to partner for all business needs, offering reliable, efficient, and comprehensive support that empowers businesses to thrive and individuals to be worry free over their taxation issues.”

This service offering, is designed to meet every need of individuals, entrepreneurs and businesses under one roof. With this expansion, DialT2F reinforces its commitment to excellence in all aspects of business support services to assist clients.

A New Era of Comprehensive Solutions

This initiative marks a significant milestone in DialT2F’s mission to simplify the regulatory landscape and empower businesses with service support.

TallyPrime 5.0 Takes the Spotlight in New Digital Film Series Highlighting Connected Services and Compliance Simplicity

Mumbai, 18th September 2024: Tally Solutions is excited to unveil its latest campaign for TallyPrime 5.0, featuring a series of dynamic digital films that bring to life the simplicity of managing business compliance. The “Easy as 1-2-3” campaign is designed to capture the essence of TallyPrime 5.0’s simplified approach to compliance management through visually engaging content. The 360-degree campaign is a combination of digital, social media, events, BTL activities, and strategic partnerships, and spans across all major new media channels including YouTube, Google Network, Bing, and Meta, along with targeting 200+ cities in India, with special emphasis on 24 primary locations.

The centerpiece of the campaign ideated by Mumbai-based agency Bombay Locale, and the team at Tally is an innovative series of digital films that showcases relatable scenarios where Tally Prime’s features save time and reduce usage complexity. The campaign vividly highlights the simplicity and ease of using TallyPrime 5.0 for managing business compliance. Each film captures attention with dramatic visuals, using interesting sports situations juxtaposed with real life business management experiences of how difficult and complex it can become for an entrepreneur to run their business operations. This creative imagery symbolizes the usual complexities of compliance tasks and highlights how TallyPrime 5.0 effortlessly transforms these challenges into a smooth, seamless experience.

Jayati Singh, Chief Marketing Officer at Tally Solutions, sharing views on the campaign, said, “Our new digital films candidly illustrate how the efficiency and reliability of TallyPrime 5.0 simplifies day to day business and compliance management, by transforming complex processes into something as intuitive as 1-2-3. This campaign reinforces the product’s value proposition and highlights its ability to make GST compliance a hassle-free experience for customers. With this campaign, we aim to reach and engage a wide audience and are optimistic about achieving 200+ million impressions, 2 million clicks, and connecting with over 12 million people”.

Osho Sidhant, Founder, Bombay Locale said, “Through this campaign, we wanted to showcase how the latest update of TallyPrime has simplified daunting and tedious tasks of GST filing, reconciling books, detecting errors, and managing Input Tax Credit (ITC) — which once took hours — and can now be completed in minutes. We talked to business owners and tax professionals to understand scenarios where TallyPrime’s features save time and reduce complexity in managing their businesses. We nailed down the feeling of “ease” that the update has brought for business owners and tax professionals. The ‘Easy as 123’ concept perfectly captures how TallyPrime empowers businesses to handle complex compliance tasks just by clicking a few buttons and letting Tally take care of the rest.”

TallyPrime 5.0 will provide entrepreneurs with complete transparency and knowledge about their cashflow, their Input Tax Credit (ITC) at risk, help reconcile their books of accounts ensuring they remain hassle-free and compliant at all times. This campaign’s creative approach not only highlights the product’s features but also connects with audiences on an emotional level, making the complexities of compliance more relatable and easier to understand.

A47.in Teams Up with Tinkle Comics for a special Merch Drop Featuring Shambhu, Suppandi and Tantri the Mantri

National, September 18th 2024 – A47.in, the brand that celebrates India’s coolest stories, is excited to announce a special collaboration with Tinkle Comics, launching an exclusive collection on September 17th, in honor of Uncle Pai’s birthday, the visionary founder of Tinkle Comics. This limited-edition drop brings Shambhu, Suppandi, and Tantri the Mantri to life with unique & exclusive designs across oversized t-shirts, hoodies, and sweatshirts.

Blending the nostalgia of Tinkle Comics with A47’s mission to celebrate India’s rich cultural legacy, the collection is designed by A47’s in-house creative team. Fans can now wear the beloved characters with pride, adding a piece of comic history to their wardrobe.

Each design is sure to evoke a sense of childhood joy while offering a contemporary, stylish appeal for today’s generation, in fashion-forward designs that reflect Tinkle’s charm and wit. This collaboration also marks a fresh and modern approach to Tinkle’s legacy, blending nostalgia with contemporary style.

“We’re so happy to partner with Tinkle Comics for this special launch. It’s a tribute not just to the characters we grew up with, but also to the legacy of Uncle Pai, who gave us these tales. At A47, we stand for celebrating India’s incredible stories, from ISRO to the Armed Forces, and with Tinkle, we continue this mission by honoring a brand that has entertained and inspired generations. It’s more than just merch, it’s a celebration of memories and stories that shaped us,” said Bhavik Vora, Founder & CEO at A47.

Adds Preeti Vyas, President and CEO, Amar Chitra Katha Pvt. Ltd, “We are thrilled to bring to consumers the magic of Tinkle through this collaboration with A47. Tinkle characters have always been more than just comic figures—they are friends, mentors, and sources of endless laughter for readers across generations. Over the past few years, Tinkle has expanded its offering to its fans beyond just books, through various transmedia offerings including animation, gaming and apparel. We are very impressed with the work A47 has been doing in connecting India’s young consumers with products that symbolize post-independence pop-culture and India-pride and are thrilled that they have chosen to introduce Tinkle’s iconic characters through an exclusive apparel range. As part of the launch, Tinkle and A47 will also roll out special giveaways, influencer collaborations, and contests, encouraging fans to share their Tinkle-inspired looks.”

With Tinkle continuing to be a favorite among readers across generations, this collection taps into the brand’s lasting popularity. As part of the launch, Tinkle and A47 will also roll out special giveaways, influencer collaborations, and contests, encouraging fans to share their Tinkle-inspired looks.

Radhikka Madan gets candid about relationships and red flags on In The Ring with Filmfare

Radhikka Madan, celebrated for her standout performances in Pataakha, Angrezi Medium, and Mard Ko Dard Nahi Hota, takes the spotlight in the latest episode of In The Ring with Filmfare, now streaming on Filmfare’s YouTube channel. Hosted by Filmfare’s Editor-in-Chief, Jitesh Pillai, this engaging talk show gives fans an exclusive glimpse into the lives and careers of some of the most sought-after talents in the film and OTT industries, all set against the backdrop of a live audience that makes the experience even more the immersive.

In this candid conversation, Radhikka reflects on her journey, which began at the age of 18 when she was spotted on Facebook for an audition. From her early television days to carving a niche in films, she has consistently pushed boundaries. She also shares her experience as India’s youngest jury member for the Emmy Awards and how recognition from prestigious platforms has shaped her outlook on acting and the industry. Radhikka further discusses the challenges of being typecast, her passion for versatility, and the grounding influence of her family. She also shares her views on relationships, her definition of red flags, and the importance of balancing her personal and professional life.

Radhikka recalls the early challenges she encountered, stating, “At the start of my career. I was shooting nonstop for 24 to 68 hours in a city I had never been to. It was tough, but it taught me perseverance and patience. I always say, there is no better school than television.”

Speaking on her profound connection with acting, Radhikka reveals, “When I first stood in front of the camera, I had nothing to fall back on, but it made me feel safe and calm and I kept chasing that feeling. The camera makes me feel at home.”

Reflecting on the industry’s tendency to typecast, she shares, “When you play a particular character, it tends to stick with you. But I became an actor to live different lives, and I try to break that mould.”

Radhikka also touches on mental health, explaining the impact of taking on emotionally intense roles like Sanaa and Sajni: “I went through a dark phase after playing back-to-back intense roles. I had to seek help, recognizing that the dark thoughts weren’t mine. Accepting that I needed help was a big step, and things like exercise, meditation, and spirituality helped, but it’s also about having pillars—work, family, spirituality—because if one falls, the others support you.”

Radhikka delves into her inspiration behind work, sharing, “As I was growing up, I had icons like Kareena, Rani, Kajol, and Vidya ma’am. Each of them had their own craft, and their own flavours, and that made me realize the only thing I can offer is my uniqueness. My heart wasn’t into changing myself, and I believe every person is like a snowflake under a microscope—unique in their own way. We need to show diverse images so no one from a small town feels insecure.”

Radhikka further discusses her passion for versatility and breaking free from typecasting, shedding light on how she selects her roles, “I choose roles that scare me because it pushes me to prove my versatility, both to others and to myself. I love taking risks, and I love my craft too much to play it safe. I also ask myself if I’ve lived this life before. If not, I take it on.”

Radhikka is equally candid about her views on relationships and red flags, stating, “If it’s making me anxious, then it’s not the right relationship for me. I don’t believe in situationships or vagueness. I’m old-school when it comes to love. I believe in love—coming home to someone who truly matters after a long day.”

Tenable Research Uncovers Critical RCE Vulnerability in Google Cloud Platform, Threatening Millions of Servers

Delhi, India, September 17, 2024 — Tenable, the exposure management company has disclosed that its Tenable Research team has discovered a critical remote code execution (RCE) vulnerability, dubbed CloudImposer, that could have allowed malicious attackers to execute code on potentially millions of Google Cloud Platform (GCP) servers and their customers’ systems. This vulnerability highlights a significant security gap in Google Cloud services, specifically impacting App Engine, Cloud Function, and Cloud Composer.

The discovery stems from an in-depth analysis of documentation from both GCP and the Python Software Foundation, revealing that these services were vulnerable to a supply chain attack known as dependency confusion. While this attack technique has been known for several years, Tenable’s research shows a startling lack of awareness and preventive measures against it, even among major tech providers like Google.

Why It Matters:
Supply chain attacks in the cloud can be exponentially more damaging than on-premises environments. A single malicious package in a cloud service can spread across vast networks, impacting millions of users. The CloudImposer vulnerability demonstrates the far-reaching consequences of such attacks, emphasising the critical need for both cloud providers and customers to implement robust security measures.

“The blast radius of CloudImposer is immense. By discovering and disclosing this vulnerability, we’ve closed a major door that attackers could have exploited on a massive scale,” said Liv Matan, senior research engineer, at Tenable. “Sharing this research raises awareness and deepens the understanding of these kinds of vulnerabilities, increasing the likelihood of them being patched or discovered sooner; second, it highlights broader concepts that cloud users should be aware of to defend against similar risks and the expanding attack surface. This research empowers the security community and offensive professionals to identify similar vulnerabilities and misconfigurations.”

Key Takeaway:
Cloud security requires a collaborative effort between providers and customers. Tenable urges cloud users to analyse their environments and review their package installation processes—particularly the –extra-index-url argument in Python—to mitigate risks of dependency confusion.

Cloudera Launches Private Link Network for Secure, Internet-Free Cloud Connectivity

India, September 18, 2024 – Cloudera, the only true hybrid platform for data, analytics and AI, today launched Cloudera Private Link Network to address critical data security and privacy concerns for highly regulated organizations with strict internal data security policies. Cloudera Private Link Network provides secure, private connectivity from customer workloads to the Cloudera Control Plane, ensuring that data does not traverse the public Internet.

Organizations in industries such as finance, healthcare, and pharmaceuticals often face privacy challenges because providers often cannot guarantee that traffic between tenants, even within the same cloud, will not traverse the Internet and risk data exposure. Cloudera Private Link Network helps to solve these challenges by providing a unified, cross-cloud private connectivity service, enabling enterprises to securely manage data-intensive workloads across multiple cloud environments through a single, specialized network.

Cloudera Private Link Network integrates across major cloud providers by utilizing existing cloud provider services like AWS PrivateLink and Azure Private Link and other network infrastructure such as multi-cloud connectivity. This setup extends secure data transfer across multiple cloud environments, to enable consistent security and streamlined management. Customers can efficiently self-serve and provision services using the Cloudera Command Line Interface.

“Cloudera Private Link Network is purpose-built and managed by Cloudera to address enterprise privacy and connectivity concerns. By offloading the management of Private Link Network to Cloudera, it will both lower TCO for your organization and free up valuable resources, allowing you to focus on strategic business initiatives,” said Dipto Chakravarty, Chief Product Officer at Cloudera. “By managing data integrity and trustworthiness throughout the architecture, we help enterprises safeguard sensitive customer data.”

“As organizations move to cross-cloud deployments, they expect to drastically reduce the complexity of multi-platform configurations to a point that they should only have to specify private link network endpoints between their control plane and the data planes,” said industry analyst, Sanjeev Mohan. “Private Link Network helps enterprises protect their data more effectively and easily leverage disparate clouds to reduce total cost of ownership. This advancement further establishes Cloudera as a leader in providing secure, cross-cloud connectivity for metadata management.”

Homegrown Hot Condiments Brand ‘Kaatil’ Bags Early-Stage Funding Led by Prajay Advisors and strategic investors

Mumbai | 18th September, 2024: Kaatil, an Indian-chilli focused hot condiments brand of Smerc Food & Beverages, today announced it has successfully raised an undisclosed amount in seed funding. The funding was led by Mumbai-based Prajay Advisors along with Shivaan Ghai and Romil Ratra from Mumbai’s Graviss Group. This announcement comes right after Kaatil won the Great Taste Award 2024 by the Guild of Fine Foods, U.K.

Kaatil, which boasts a robust pipeline of products in different categories, including Hot Sauces, Hot Ketchups, and Chilli Oils made of Indian chillies, plans to use the capital for expanding their product lines and presence through multiple national and international distribution channels including e-commerce marketplaces, quick commerce, and offline retail outlets. The company also plans to establish an independent B2B supply arm to cater to Restaurants, Hotels and Cafés.

Sagar Merchant, Founder of Kaatil, said, “We are very excited to have this investment from Prajay Advisors & other strategic investors, who have demonstrated a very sharp acumen in understanding the food and beverage space. Our observation from the last five years indicates that India’s food consumption behaviour has drastically evolved and people are now willing to experiment with new brands and products than ever before. Most importantly, they are constantly seeking alternative products to upgrade their pantry and have moved beyond the loop of purchasing the same products every month for the sake of traditional loyalty. Keeping in mind the palette of Indian consumers, we have curated the most flavourful hot condiments with different levels of heat, all made using Indian chillies. Our aim hereon is to reach consumers, who possess a strong liking for hot condiments, not only in India but also globally.”

Speaking on the announcement, Arjun Panwar, Co-Founder of Kaatil, said, “We are grateful to have raised this capital, which we plan to utilize for solidifying our presence and distribution, and expanding our product suite. Our goal is to also educate consumers on how these products fit into their everyday meals and can go well with all cuisines. We want to be their go-to partner for all the meals and in all their food choices. We also believe, our products can help uncover the story of Indian chillies to the world, which, by far, is lesser known to the people, despite being one of the biggest producers of distinct chillies.”

Dr. Prakash Mody and Mr. Jayendra Shah of Prajay Advisors, expressed, “We are very bullish about the category and are backing Sagar and Arjun for their varied experience and deep understanding of the market. Kaatil is perfectly poised to make a dent in the rapidly growing global condiments sector in India and the world.” Cignas from N. A. Shah Advisors LLP situated in Mumbai, acted as a transaction advisor to Prajay Advisors. Cignas is a niche professional services firm rendering suite of value-added services to its clients (website: www.nashahadvisors.com).

Founded and headquartered in Mumbai in 2021, Kaatil came into existence to bridge the Indian food gap in the space of hot condiments by introducing and highlighting the variety of chillies. From a marketing stand-point, as well as to simplify the buyer’s journey and enhance their experience, every product of Kaatil comes with a number-based nomenclature – higher the product’s numeric name, hotter the condiment. They also recently bagged the Great Taste Award 2024 by the Guild of Fine Foods, U.K. and are reported to be the only Indian chilli focused hot sauce brand to win this honour.

“The Guild has awarded us for our undeniable heat but sustained real flavour. It is exactly what we strive for at Kaatil – delivering flavourful heat. This helps us to expand our global footprint with a legitimate organisation putting its stamp of approval towards our mission to bring desi heat to the world, putting Indian chillies, and Bhoot Jolokia in this case, on the global map,” added Merchant.

Staying true to its omnichannel model, Kaatil is currently available on its D2C site, Amazon, Big Basket, Nature’s Basket & in leading offline stores across Mumbai, Pune & Hyderabad. The brand’s products are also now available on Amazon USA & in offline stores in Canada & New Zealand.

The allure of Indian Seasoning, Dressing, and Condiments continues to captivate the local and global markets. Recent data suggests that the industry is pegged to grow Rs. 19,000 Cr by FY25. The Sauces and Condiments category has also witnessed high demand and is anticipated to reach Rs. 3,000 at the growth rate of 23.10 percent by FY25. This exponential rise in demand can attributed to new and booming segments of home chefs, party hosts, caterers, and quick meal fixers.