Author: Rabindra

KALP Studio Unveils BUILD: An Initiative to Drive and Empower Global Blockchain & Web 3.0 Community

Bengaluru, September 17th 2024, KALP Studio is proud to announce its initiative, BUILD, to enrich and consolidate global Blockchain & Web3.0 communities. BUILD was conceived with a clear vision – a dynamic hub for developers, businesses, investors, and thought leaders, fostering innovation, collaboration, and growth across the blockchain ecosystem. At its core, BUILD is guided by a singular mission: “Innovate, Build, Network!”

BUILD is designed to foster innovations and future of limitless potential of the Blockchain and Web 3.0 industry. It is unlocking potential at every level, empowering all industry stakeholders to leverage global opportunities. BUILD is set to reshape how the industry collaborates, support peers, and leverage opportunities, providing a single platform for sharing ideas, accessing mentorship, networking, knowledge, research, and much more.

To celebrate the launch of BUILD, an event series, including a Virtual Hackathon and Developers and Business Summit will be held from 18-25 September respectively. This event series is, co-hosted by Maharashtra DAO and KALP Studio. With free registration, the hackathon invites Innovators, developers, and professionals interested in Blockchain, Web 2.0, Web 3.0, and gaming to participate as teams of 1 to 4 members.

The winners of the BUILD hackathon will be awarded with cash prize pool of INR 1,00,000, certification of excellence & training program completion, gain opportunities for mentorship, networking, and potential fundings. The award ceremony is on 24th at Radisson Chandigarh followed by Business Summit, where CXOs are invited for networking & exploring business opportunities.

Mrityunjaya Prajapati, Founder & CEO, KALP Studio, at the launch said, “BUILD is about uniting the global blockchain community and empowering it with knowledge, supportive ecosystem, technology, & networking. It’s a community-driven space where all stakeholders from Blockchain, Web3.0, and associated domains can come together to innovate, collaborate, and grow. Our mission is to empower the next generation of blockchain innovators.”

Tapan Sangal, Founder of MAI Labs, highlighting some of the unique offering said, “At MAI LABS, we have always been committed to driving meaningful change in the Blockchain ecosystem. BUILD offers a unique platform for global collaboration, for innovations, talent, & resources. The future of blockchain lies in community-driven efforts like BUILD, where the focus is on working together to solve real-world challenges and create sustainable growth.”

With a focus on building the community by the community, BUILD is poised to become a cornerstone for blockchain and Web 3.0 growth and collaboration.

Myntra’s Big Fashion Festival kicks off on 26th September, with ~3.4 million trend-first festive fashion styles

Bangalore, September 17, 2024: Myntra unveiled the highly anticipated dates of its Big Fashion Festival (BFF). Set to commence on 26th September 2024, this edition sees BoAt as its title sponsor. The festival will feature a whopping ~ 3.4 million styles, marking a 47% increase from its previous edition. The event will see participation from more than 9700+ leading brands across domestic, international and homegrown; customers will be spoilt for choices with an array of products across categories. Myntra Insiders, members of Myntra’s loyalty program will get Early Access to the Big Fashion festival 24 hours in advance, on the 25th of September.

This year’s festival is filled with innovative deals that will provide great value to customers. Additionally, the Big Fashion Festival will have ‘Brand Of The Day’ with special deals, allowing customers to access selections from their favorite brands at never-before value. One of the most value-driven deals is ‘Buy 1 Get 4’, an unparalleled opportunity for customers to shop to their heart’s content and refresh their wardrobes for the festive season.

Speaking on the BFF, Neha Wali, Senior Director, Revenue and Growth, Myntra said, “This edition of Big Fashion Festival is not just about shopping; it’s about redefining the festive fashion experience for our customers. With an unparalleled array of styles and value-driven propositions, we are committed to offering trend-first fashion, beauty and lifestyle to millions of Indians celebrating the diverse range of festivals all over the country. Myntra’s cutting-edge tech and differentiated services, in addition to our selection from international, domestic and homegrown brands are sure to make the shopping experience truly seamless and enjoyable.”

During the event, customers can avail additional 7.5% +5% off using Myntra’s co-branded credit card in association with Kotak Mahindra Bank, to unlock more value on their purchases. In addition to assured cashbacks from PhonePe, through financial banks like ICICI, Kotak and Axis, shoppers can also avail up to 10% off while making their festive purchases.

Covestro to build new TPU application development center in Guangzhou, China

Covestro will start the construction of a new Thermoplastic Polyurethanes (TPU) APAC application development (AD) Center in Guangzhou in South China. It is the second investment announcement for TPU in quick succession: Just last year the company announced and started to build its largest TPU plant in the nearby coastal city of Zhuhai. To bring Covestro even closer to customers, the now announced AD center is designed to integrate technical acumen with innovative solutions and tailored services in key applications including films (PPF), specialty cables, consumer electronics, footwear and further extrusion and injection applications.

Construction is set to begin in late 2024, with the facility expected to become operational in 2025. The center will be outfitted with advanced equipment to address complex market demands and leverage local resources and networks to streamline talent and administrative management.

“Establishing this new application development center in Guangzhou is a strategically important move for us to jointly with our customers leverage on the vibrant Asia-Pacific and especially the Chinese market. The center will also contribute to developing more sustainable TPU solutions, underscoring our dedication to innovation that benefits our esteemed customers and partners,” said Dr. Andrea Maier-Richter, EVP and Global Head of TPU at Covestro. “Together with the ongoing investment in our largest global TPU production site in Zhuhai, we will soon run two powerful engines in two major cities. This highlights our company’s ongoing commitment to growth and its commitment to the innovative capabilities of TPU in particular.”

With the existing regional R&D center in Changhua, the ongoing construction of the largest global TPU production site in Zhuhai and the upcoming APAC application development center in Guangzhou, the collaborative and complementary strengths from the three sites are expected to drive even more powerful regional synergies.

“The new application development center in Guangzhou will play an instrumental role in engaging with major TPU industry clusters across China and APAC, particularly in consumer electronics and specialty extrusion applications,” said Kevin Ho, Head of Sales & Market Development for TPU in APAC at Covestro. “We are not only close to these industry clusters, we are also at the forefront of listening to our customers, partners and the industry value chain. By bolstering our AD capacities, we ever better can sense and meet the nuances and changes and navigate our solutions and services with velocity, agility and customer centricity.“

Covestro is committed to offering sustainable and circular solutions that align with its long-term goals. The Desmopan® CQ TPU portfolio is a great example, utilizing alternative raw materials such as feedstocks from waste or biomass, attributed via mass balancing. The company as a whole furthermore aims to become fully circular and aims at becoming operationally climate neutrality by 2035, striving to utilize only renewable energy for its operations by then. This lowers the carbon footprint of products like TPU even further. This dedication of the company is also reflected in the investments in its new TPU properties, where such developments shall be driven further.

HearClear expands its footprint in the northern region in collaboration with 2050 Healthcare

17th September 2024: HearClear, a startup providing advanced hearing care solutions, is scaling up its presence in the northern region in collaboration with 2050 Healthcare (Home health care and Rehabilitation). As part of the plan, the brand aspires to create an integrated hearing care ecosystem, especially for elders in the northern parts of the country.

Working towards the goal, they recently came up with a new clinic in Lucknow for providing the latest hearing solutions to the people of the region. The entire initiative focuses on improving accessibility to hearing care solutions and encouraging hearing diagnostics and adoption of hearing aids by those facing hearing problems. Understanding that ear health is often neglected by people until it leads to serious problems, the collaboration will create the necessary awareness required to avoid any hearing impairment in a person.

The strategic collaboration will enable HearClear to tab the offering of 2050 Healthcare, which resonates with the goal of the hearing care startup. It will allow the company to leverage the 24/7 home healthcare for elderly people offered by 2050 Healthcare. In the process, it will open the gateway to availing consultation from expert audiologists for a wide spectrum of hearing problems.

Speaking on the occasion, Vineet Narang, the Founder & Managing Director of HearClear India, said, “The collaboration is a testament to our commitment to improving hearing care solutions across the country. It will come to aid in driving deeper penetration of advanced HearClear solutions among the target audience. In the pursuit of alleviating hearing problems, 2050 Healthcare will help us strategically tap their existing consumer base, which will play a crucial role in extending our services to a wide audience.”

At the same time, Prasant Mohanty, Chief Business Officer of 2050 Healthcare, said, “The collaboration is a significant step towards expanding our healthcare services. Believing in convenient and hassle-free accessibility to quality healthcare solutions, the partnership with HearClear will help us add hearing care solutions as well to our offering. This move will play a crucial role in empowering the ear health of the masses, which is generally ignored when taking care of the entire well-being.”

‘Soul of a Woman’ returns with hues of sustainability

New Delhi, September 2024 – Payal Jain, one of the leading designers in Delhi, showcases her iconic exhibition – ‘Soul of a Woman’ at the Innovation Gallery, Textile Gallery II, National Craft Museum, and Hastkala Academy. The specially curated walk-through was conducted by Ina Puri and Payal Jain and the exhibit will remain open till November 1, 2024.

The Textile and Innovation Gallery have been curated by Sunil Sethi, President, Fashion Design Council of India (FDCI) in association with the National Crafts Museum.

Soul of a Woman celebrates Bharat’s rich textile traditions and the incredible community of artisans and weavers by intertwining Payal Jain’s fervent commitment to sustainability. In this collection, she explores the profound connection between textile and art, portraying the many facets of a woman—her emotions, joys, sorrows, love, loss, successes and failures. The artworks aim to create a personal dialogue with the viewer, reflecting the essence of a woman’s soul.

With each textile piece, Payal breathes new life into discarded fabric scraps and reinterprets traditional crafts such as Bandhej, Kantha, and Crochet with an eco-conscious twist. Collaborations with skilled weavers from Varanasi, Kutch, Maheshwar, and Kanchipuram have enabled Payal to explore the amalgamation of natural textiles with unorthodox mediums, continually pushing the boundaries of textile art.

The exhibition offers a unique glimpse into how fashion can blend artistry with advocacy, prompting artists to rethink the relationship with art, textiles, and the environment. Sustainability stands as a cornerstone of Payal’s artistic vision, highlighting the finite nature of life and the importance of conserving our planet’s resources.

Sharing thoughts about ‘Soul of a Woman’ exhibition by Payal Jain said, “Soul of a Woman” reflects my three-decade journey and commitment to sustainability, where natural textiles meet unconventional materials like wood, metal, paper, shells, and buttons. Art has always been my muse, and for me, art, sustainability, and fashion are intertwined. I view myself as an artist dedicated to exploring the individuality of each person through their own sartorial expression. In crafting an art piece, my focus is on understanding the wearer—connecting with their heart, mind, and soul— and creating something unique that resonates with their essence and enhances their distinct personality.”

Known for her dedication to environmentally friendly design, Payal Jain weaves sustainability into every aspect of her work. Her collaborations with artisans not only celebrate craftsmanship but also promote sustainable practices, inspiring the next generation of designers to value both artistry and environmental stewardship.

Born into a family deeply engaged in the arts, Payal’s passion for creativity was nurtured from an early age. Her transition from architecture to fashion was driven by her love for sketching, and her father inspired her commitment to sustainability.

India is the fastest growing BPC market globally, expected to reach USD34 billion by 2028: Nykaa Beauty Trends Report

India, September 17, 2024 – As the world’s fourth-largest beauty market, India’s beauty landscape is at a tipping point in its journey that can be attributed to premiumization, evolving consumer demographics, and technological advancements. Recognising this tremendous potential, India’s leading and most trusted specialised beauty retailer, today, unveiled its ‘Nykaa Beauty Trends Report’ that spotlights nine compelling trends that are transforming the beauty Industry. This comprehensive, first-of-its kind study developed in partnership with Redseer explores the key factors driving growth, uncovers emerging trends, and provides actionable insights on how brands can successfully navigate and thrive in the dynamic beauty market.

One of the most significant findings of the report points to the rise in premium beauty consumption that is driving a seismic shift in the beauty industry. This premiumisation is being driven by access to global premium beauty brands, expanding beauty baskets due to Stepification and routine building, and innovations in products across categories. Alongside this, customers’ beauty aspiration continues to grow, galvanised by their ability to spend more discretionarily, democratization of expertise, and expanding base of dual-income households.

Nykaa has been at the forefront of driving this shift towards premiumisation by democratizing access to over 3600+ beauty brands. Over the past decade, Nykaa has successfully launched and grown global prestige and luxury brands in the country. It caters to the largest base of premium beauty buyers in the country, as well as hosts the largest assortment of premium and luxury brands. The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. Nykaa’s content and education ecosystems along with its robust campaigns have been instrumental in augmenting and shaping demand for this cohort. Along with the education of customers, omnichannel access will also be pivotal in driving growth; this has been steered through Nykaa’s footprint of over 200 retail stores and Nykaa Superstore, its highly impactful e-B2B distribution.

Anchit Nayar, Executive Director and CEO, of Nykaa Beauty said, “As India rapidly ascends to become one of the world’s most influential beauty markets, we at Nykaa are incredibly optimistic about its future. The insights from our Beauty Trends Report clearly show a market poised for extraordinary growth, driven by premiumization, technological advancements, and a new generation of discerning consumers. Nykaa remains committed to leading this transformation by democratizing access to the world’s best beauty brands, fostering innovation, and expanding our reach across both digital and physical channels. We believe that by staying true to our core values of authenticity and customer-centricity, we will not only grow with the market but also play a pivotal role in shaping the future of beauty in India.”

Anil Kumar, Founder, and CEO of Redseer Strategy Consultants, remarked, “The Indian Beauty and Personal Care market, valued at USD 21 billion, is on the brink of a transformative journey, projected to grow at a robust 10-11% CAGR over the next five years. This dynamic sector is not merely expanding; it’s rapidly evolving, with e-commerce expected to surge by 25% annually, leading the way. The democratization of beauty expertise through social media, now influencing over 500 million users, is ushering in a new era of informed and empowered consumers. Brands that embrace this evolution, leveraging omnichannel strategies and innovative offerings, will not only thrive but will shape the future of beauty in India. The coming years will be pivotal as we witness a market that doesn’t just grow—it redefines itself.”

The Nine Major Trends Shaping the Future of Beauty Consumption in India*:

Aspirations galore: Rise of premium beauty consumption: The demand for premium beauty products is surging, fuelled by the rise in high-income households and increase in discretionary spending, as consumers seek superior quality, research-driven results, and exclusive brand experiences.
Expanding beauty vocabulary and beauty baskets: ‘Stepification’ & Innovation in Beauty: Consumers are adopting sophisticated, multi-step beauty routines, expanding their beauty baskets with niche and innovative products.
Digital natives, beauty innovators: Decoding Gen Z & Young Millennials: Constituting 28-30% of India’s population, this demographic is redefining beauty by moving forward and prioritizing self-expression, proactive skincare, and embracing bold new trends.
Beauty Beyond Metros: Boom Towns, Easy Access, Growing Aspirations: Cities beyond metros are emerging as significant markets, propelled by rising incomes, growing aspirations and the physical retail presence of beauty brands.
Homegrown Brands: Changing Dynamics and Path to Growth: A vast group of homegrown beauty brands have emerged across price points and categories, also fuelled by VC funding, yet only a few brands have managed to truly stand out and scale. While these successful brands are pioneering change with innovative products and formats, others are exploring partnerships and fresh investments for growth.
Expanding ecosystem: Partners and Platforms: The industry is witnessing brands across the spectrum shifting their spending heavily towards influencer marketing and at the same time new platforms & channels are emerging for engaging with different audiences.
Beyond the label: Demystifying ingredient-focused beauty: Ingredients are becoming pivotal in consumer decision-making, as consumers increasingly seek targeted solutions for specific issues like dry skin, rashes, and other concerns. Trends like ‘skinification’ driving innovation across beauty categories.
Small shifts, seismic impact – The microtrend revolution: Rapidly shifting microtrends, often influenced by celebrities, are reshaping the beauty industry, particularly among younger consumers. Brands are now required to adopt more agile manufacturing processes to quickly produce and capitalize on these fleeting trends.
AI, Personalisation & Beyond: Intersection of beauty and technology: Technology is transforming the beauty landscape through personalization, specialized long-tail searches, seamless shopping experiences, and efficient supply chain processes, allowing brands to meet consumer needs with greater precision and speed

Saajha Sindoor Actresses Sangita Ghosh, Krutika Desai, and Stuti Vinkle Visit Andhericha Raja

The most magical part of Ganesh Chaturthi is seeking blessings from Ganpati Bappa. Devotees eagerly wait for this time of year so they can worship Ganesh Ji on a grand scale. The atmosphere is very positive these days. Actresses Sangita Ghosh, Krutika Desai, and Stuti Ghoyal, who play the roles of Saroj, Dhara, and Phooli in the Sun Neo show ‘Saajha Sindoor’, visited ‘Andheri cha Raja’ to seek blessings.

Sangita Ghosh who is playing the role of Saroj shared, “Recently, I went with Krutika and Stuti to worship and seek blessings from Andhericha Raja. I feel like Bappa called us to meet them. We were lucky to have a close and peaceful darshan of Bappa. Ganesh Ji knows everything we want in life. I hope his blessings always keep me healthy, wealthy, and happy. I believe Bappa is everywhere, so we don’t need to search for him, but temples are filled with positive energy. On set, we also used to pray to Ganpati Bappa at the start of the shoot. I love Ukdiche Modak so much, and this season is all about modaks for me. I’ve eaten so many and absolutely love them. I just want to say, Ganpati Bappa! Morya!”

Krutika Desai who is playing the role of Dhara shared, “I believe that if things happen the way you want, it’s good. But if they happen the way Ganpati Bappa wants, it’s even better. I always pray to Ganpati Bappa, asking him to give me what is best for me. We are so grateful for the chance to visit Andhericha Raja, thanks to our show and our channel. The atmosphere there is so positive and spiritual. Big thanks to Sun Neo and our show for this opportunity. Our co-star Jayanti even brought modaks to the set, and I can never say no to modaks and sweets! We are truly thankful to the audience for the love we’re receiving for our show. We promise to keep entertaining you all the same way!”

Saajha Sindoor narrative revolves around Phooli (Stuti Vinkle), a young woman marked as an ‘unmarried widow’ after her groom passes away on their wedding day. As Phooli navigates the trials of her fate, viewers are left to ponder how destiny will shape her journey and the lives of those around her.

MGM Healthcare Launches VARAM IVF

Chennai, 17 September 2024: MGM Healthcare, a renowned multi-specialty quaternary care hospital located in the heart of Chennai, proudly announces the launch of its cutting-edge In Vitro Fertilization (IVF) services. The newly established Varam IVF centre at MGM healthcare aims to provide advanced fertility treatments and personalised care, utilising latest technologies. The centre located on the 6th Floor of MGM Healthcare in Aminjikarai, Chennai, brings together renowned specialists with state-of-the-art technology and extensive ancillary services all under one roof.

 Varam IVF offers a personalised approach to fertility treatments with access to advanced reproductive technologies, ensuring that each patient receives comprehensive, tailored care. The IVF services at MGM Healthcare will play a pivotal role in supporting couples struggling with unexplained infertility, helping them realise their dream of parenthood.

 Varam IVF’s services encompass a full range of treatments, from diagnostic evaluations to fertility preservation, increasing the chances of a successful pregnancy. The centre’s experienced team of fertility specialists, embryologists, and nurses also offers psychological support to help patients navigate the emotional challenges of infertility. With state-of-the-art facilities, MGM Healthcare is committed to helping families overcome infertility and expand their family options.

 Services provided at Varam IVF Centre include:
Ovarian Stimulation

•  Intrauterine Insemination (IUI)

 In vitro fertilisation (IVF)

•  Intra-Cytoplasmic Sperm Injection (ICSI)
• Cryopreservation
• Laser-Assisted Hatching

 Pre- implantation genetic testing (PGT)

•  Embryo Freezing

 Embryo Transfer

•  Frozen Embryo Transfers (FET)

 Blastocyst Culture

•  Products of Conception Using Array CGH (POC)
• Andrology Services
• Micro Epididymal Sperm Aspiration (MESA)
• Percutaneous Epididymal Sperm Aspiration (PESA)
• Micro Testicular Sperm Extraction (Micro-TESE)
• Fine Needle Aspiration (FNA)

 Fertility Preservation for Men—Sperm Freezing (Cryopreservation)
Fertility Preservation for women – Oocyte freezing for cancer patients

 Dr. Urjitha Rajagopalan, Director, MGM Healthcare, expressed: “As more and more couples choose assisted reproductive technologies like IVF, conversations around infertility has become more open. Furthermore, many influential women speak openly about their IVF journey in public; this has greatly contributed to breaking down boundaries. Seeking treatment for infertility is no longer a taboo but rather a courageous step towards fulfilling the dream of parenthood. With the launch of Varam IVF, our goal is to provide compassionate and personalised care supported by cutting-edge technology and an experienced team of fertility specialists. The journey towards parenthood is unique for every couple, and we are committed to supporting our patients with empathy, expertise, and unwavering dedication.”

 Dr. Prashanth Rajagopalan, Director, MGM Healthcare, echoed this sentiment: “There is a wide spread shortage of standardized clinical protocols, structured training, quality laboratories and ethical practices in IVF. Varam IVF aims to address this urgent need by offering an organised all under one roof facility. With the rising prevalence of fertility tourism, Varam IVF is conveniently located and easily accessible from all parts of the city. The centre will provide both advanced technology and expert medical care.”

 Dr. Dakshayani D, Director, Varam IVF, MGM Healthcare, emphasised the importance of the new centre; “As infertility rates rise globally, affecting approximately 10-15% of couples, the need for comprehensive IVF services is more crucial than ever. Our centre offers everything under one roof, from advanced diagnostics to counseling services, ensuring a smooth and supportive journey for our patients. At MGM Healthcare, we are committed to guiding couples through each step of the IVF process with empathy and expertise. By integrating these services into a multi-speciality hospital, we provide a holistic and coordinated approach to fertility care, enhancing the chances of success.”

 In addition to core procedures such as IUI, IVF, and andrology services, Varam IVF offers state-of-the-art technologies such as assisted hatching, blastocyst culture, and vitrification. The centre will also provide advanced techniques such as ICSI (intracytoplasmic sperm injection), where the embryologist carries out the fertilization of the oocytes (egg) using an extremely high-powered microscope to select the sperm cells with the best morphological quality.”

 During the inauguration Dr. Prashanth Rajagopalan, Director, MGM Healthcare; Dr. Urjitha Rajagopalan, Director, MGM Healthcare; Dr. Dakshayani D, Director, Varam IVF, Obstetrics, Gynaecology and Fertility Specialist, MGM Healthcare; Dr Vanitha Shri.R, Senior Consultant, Obstetrics, Gynaecology and Fertility Specialist at Varam IVF, MGM Healthcare; Dr. A. Jaishree Gajaraj, Senior Consultant, Obstetrics & Gynaecology at Varam-MGM Healthcare; and Dr Lakshmi Aswathaman, Senior Consultant, Obstetrics & Gynaecology at Varam- MGM Healthcare were present during the inauguration.

IndiGo and Amadeus enter strategic NDC partnership

India, 17 September 2024 – India’s leading airline, IndiGo, has reached an agreement with travel technology leader Amadeus to provide travel sellers in India and around the world with access to the airline’s NDC content via the Amadeus Travel Platform.

IndiGo has decided to rely on Amadeus for its unique and robust offering, which combines state-of-the-art airline and distribution technology with an unmatched market reach. The airline, which will carry more than 110 million passengers in 2024 and has growth ambitions backed by one of the largest aircraft order books in the industry, will strengthen its competitive edge through access to new markets and customer segments, thanks to Amadeus’ 96% global market coverage of NDC-ready travel sellers across the globe.

NDC technology, with its standardized messaging, is a game changer in the distribution landscape. It opens up new opportunities for airlines to distribute their content to travel sellers even more efficiently and elevate their retailing to the next level. For corporate clients and travel agencies, NDC simplifies the booking process by providing direct access to IndiGo’s full range of products. This not only streamlines operations but also delivers the ability to offer exclusive deals and promotions tailored to individual traveler profiles.

With the Amadeus NDC capabilities and the seamless integration with the airline’s IT systems powered by Navitaire, IndiGo is able to build dynamically price-tailored offers and expose them to customers – boosting ancillary sales and optimizing the customer experience, regardless of which sales channel they choose quickly and efficiently. Indigo is already live with NDC booking and servicing capabilities in UAE and Singapore with other markets to follow.

IndiGo’s commitment to embracing NDC technology reflects its dedication to innovation and customer satisfaction. By providing greater access and reach of its products and services, IndiGo will be putting more control in the hands of its customers allowing them to make informed choices and enjoy a more seamless travel experience from booking to boarding.

Mr. Pieter Elbers, Chief Executive Officer, IndiGo, said, “IndiGo celebrated its 18th anniversary this year and introduced exciting new products, including IndiGoStretch, and IndiGo BluChip. This is a part of our strategy ‘Towards New Heights and across New Frontiers’ to address the evolving needs of the travelers. This agreement with Amadeus will enable us to take our Distribution Strategy to the next level and provide travelers, with our exciting new products, on an even greater scale, in India and around the world. Amadeus has built a deep integration into the ecosystem of travel sellers around the world, and this will enable IndiGo to leverage IATA’s NDC and ONE Order visions while ensuring an exceptional travel experience for our customers. Over the course of 18 years, IndiGo has revolutionized and democratized air travel in India and this agreement marks yet another important milestone in our journey to redefine air travel.”

Decius Valmorbida, President, Travel, Amadeus, said, “We look forward to working with IndiGo to simplify its distribution strategy and take advantage of new technology standards. Amadeus is the world’s largest travel distribution platform and the largest provider of IT solutions to airlines which puts us in a unique position to drive NDC forward. Our technology will enable the airline to easily tailor its offers using the latest merchandising capabilities, and efficiently present and distribute them in a way that enriches and enhances the shopping experience for both its passengers and travel sellers worldwide.”

IndiGo features a fleet of over 350+ aircraft, with more than 2,000 daily flights, connecting 120+ destinations, of which 34 are international. Last year, the carrier welcomed over 100 million passengers with a focus on offering fares that are affordable, on-time flights, and a hassle-free travel experience.