Author: Rabindra

National Engineering Day: Only 10% of 1.5 Million Indian Graduates Likely to Find Jobs This Year

National 14th September 2024: Engineering has long been a cornerstone of India’s development, emerging as one of the most preferred career choices, shaping the nation’s innovation, infrastructure, and progress. As we celebrate National Engineering Day, honoring the critical contributions of engineers in driving the country’s growth, India proudly stands as a leader in producing engineering talent, with nearly 1.5 engineers graduating annually. However, despite this impressive output, the employability of our engineering graduates remains a significant challenge. Central to the theme of ‘Creating Solutions for a Sustainable World,’ the growing skills gap among engineering graduates emphasizes the need for a more comprehensive approach to workforce readiness. TeamLease Degree Apprenticeship has been at the forefront of addressing this issue by integrating practical, hands-on training with academic knowledge to better align engineering talent with industry demands. As we work toward a sustainable future, addressing the employability challenges faced by young engineers is crucial.

Recent statistics indicate that employability among engineering graduates stands over 60%, with only 45% meeting industry standards. Furthermore, a mere 10% of the 1.5 million engineers expected to graduate this fiscal year are anticipated to secure employment. These statistics highlight a significant disparity in the preparedness of engineering graduates to fulfill industry demands. The diminishing rate of placements can be attributed to the evolving job landscape propelled by rapid technological advancements, emphasising the pressing need for a stronger focus on enhancing employability through skill development.

Furthermore, NASSCOM has projected that India’s technology sector will require over 1 million engineers with advanced skills in Artificial Intelligence and other cutting-edge technologies within the next 2-3 years. Additionally, the demand-supply gap for digital talent is poised to widen from the current 25% to almost 30% by 2028. The escalating demand, fueled by the rise of AI, Electric Vehicles (EVs), semiconductors, and the growing electronics industry, underscores a critical challenge regarding the employability of engineering graduates. As industries increasingly seek expertise in domains such as cybersecurity, IT, robotics, and data science, it is evident that conventional academic education alone is inadequate. To address this skills gap, essential measures involve the amalgamation of technical education with hands-on vocational training. The National Education Policy (NEP) recognizes this necessity and advocates for experiential learning models and apprenticeships that blend theoretical knowledge with real-world application.

Sharing insights on building skills and the critical need to enhance the employability of engineering youth, A.R. Ramesh, CEO of TeamLease Degree Apprenticeship, emphasized the widening gap between academic excellence and industry needs, particularly in emerging fields like semiconductors, AI, and automation. To bridge this widening gap, apprenticeships and internships have emerged as indispensable pathways, effectively integrating academic learning with practical experience. Innovative solutions like the Managed Training Services (MTS) program offer an efficient alternative to conventional induction programs, significantly enhancing job readiness through intensive, industry-focused training. By equipping engineers with technical expertise and critical 21st-century skills, our MTS programs facilitate their seamless assimilation into the workforce”. He further shared his insights that “There is the necessity for stronger academia-industry collaborations and continually aligning curricula with global market demands to enhance the employability and industry-readiness of engineering graduates.”

Adding on, Dhriti Prasanna Mahanta, Vice President and Chief Business Officer at TeamLease Degree Apprenticeship said “The need to enhance employability of today’s youth is more pressing than ever, given the significant surge in demand for skilled engineers, especially in the electronics and electrical engineering industries. The future of our industries hinges on a workforce that is not only academically prepared but also equipped with the practical, on-the-job skills that employers value. Apprenticeships bridge this gap by offering structured, hands-on training alongside formal education, ensuring that young professionals are work-ready from day one. With real-world experience and mentorship, apprentices can develop the critical skills required to meet the growing demands of the industry, a win-win for both professionals and companies. By directing attention towards apprenticeships, the immediate demand for engineers can be met while laying the groundwork for sustained sectoral growth and innovation. The strategic investment in enhancing the employability of youth is deemed paramount for establishing a sustainable talent pipeline for the future.

Druid Software Eyes Indian Market as Key Growth area for 5G Private Networks

India, 14th September – Druid Software, a global leader in private network solutions, has been setting its sights on India as a key growth market, aligning its expansion strategy with the rapid adoption of 5G technology in the region. With over 24 years of experience in the private network space, Druid is well-positioned to support India’s digital transformation, driven by Prime Minister Narendra Modi’s ambitious vision.

As part of its strategic focus, Druid Software is collaborating closely with Enterprise Ireland, the Irish Government’s agency responsible for promoting Irish businesses worldwide. This partnership underscores Druid’s commitment to the Indian market, leveraging Ireland’s robust support system to ensure seamless entry and sustained growth in one of the world’s fastest-growing digital economies.

Mr. Amit Raje, SVP, India and South Asia -Enterprise Ireland, said, “India is an increasingly key market for Irish companies, and we are proud to support Druid Software’s expansion here. With over 2 decades of experience, Druid has carved out a niche as a leader in private network solutions both locally and globally, and its innovative approach is perfectly aligned with the Irish Government’s broader ambitions of global expansion. With its sights set firmly on India, Druid is well-positioned to make a significant impact in the rapidly evolving digital landscape. At Enterprise Ireland, we are committed to helping companies like Druid Software scale and grow internationally, and we believe their expertise will play a vital role in meeting the growing demand for advanced solutions in India.”

Druid’s core network technology, Raemis™ platform, has already seen successful deployments with over 40 5G Radio Access Network (RAN) vendors worldwide. Unlike larger competitors, Druid’s agility and flexibility allow it to rapidly tailor solutions to meet specific market demands, making it a formidable player in the Indian 5G landscape.

During his recent visit to India, Tadhg Kenny, President of Global Strategic Accounts at Druid Software, stated, “India’s rapid adoption of 5G technology, driven by Prime Minister Narendra Modi’s push for digital transformation, presents a pivotal opportunity for Druid Software. As India moves towards 100% digitization the demand for high-speed, low-latency private networks is set to surge. Our proven solutions, backed by decades of proven expertise, are ideally suited to meet these evolving needs across diverse sectors.”

Key sectors identified for growth in India include railways, healthcare, ports, defense, BFSI, warehousing, and manufacturing. Druid’s approach centers on building strong local partnerships, such as its collaboration with Tidal Wave, to ensure its technology integrates seamlessly into India’s diverse and dynamic ecosystem.

“Our focus in India is not just about market entry—it’s about making a lasting impact by contributing to the development of the country’s 5G infrastructure. We aim to empower local partners and drive innovation that will shape the future of India’s digital economy.” Kenny added.

In addition to the Raemis™ core network platform, the Druid team has deep knowledge & expertise in private networks including fixed wireless access solution—an area of critical importance during the COVID-19 pandemic. With successful deployments in markets across North America, Europe, and Asia, Druid’s technology has proven to be scalable, reliable, and easy to integrate, making it a perfect fit for India’s growing needs.

As Druid Software continues its global expansion, the company is committed to delivering customized, business-critical solutions that align with India’s unique market demands. Through innovation and strong local partnerships, Druid is poised to become a key contributor to India’s digital transformation and the broader global 5G ecosystem.

Turkish Airlines announces its flights to Sydney, the largest city of Australia

Bengaluru, 14 September 2024: Turkish Airlines, the airline that flies to more countries than any other, adds Sydney, the largest city of Australia to its robust flight network. With its second foray into the continent, flag carrier airline also marks the city as its first destination in Australia to have non-stop flights in the future. Set to start on December 4, 2024, İstanbul – Sydney flights will be operated four times a week via Kuala Lumpur with Airbus A350-900 aircraft.

This new route not only strengthens Turkish Airlines presence in the newest continent in its flight network but also continues to bolster ties between Türkiye and Australia, driving growth in tourism, trade, and cultural exchange.

About the new addition to global airline’s flight network, Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Ahmet Bolat stated: “We are happy to announce the launch of our Sydney route, which opens another chapter for us in the continent. This new route not only enhances our flight network but also reaffirms our commitment to our presence in Australia as we connect our guests to new opportunities and experiences with the comfort and hospitality of Turkish Airlines. Sydney will also be our first destination in Australia to have non-stop flights when we receive the aircraft capable of making the journey in a single leg.”

On the new development, Minister for Jobs and Tourism John Graham said: “I am thrilled that Turkish Airlines is touching down in Sydney for the first time, providing European travellers with direct access to our state’s world-class visitor experiences. The NSW Government has worked closely with Sydney Airport and Turkish Airlines to secure this new service. Sydney is the gateway to Australia and supporting this new route holds enormous potential for the growth of the state’s visitor economy.”

Sydney Airport CEO, Scott Charlton said: “This announcement of direct flights marks a significant milestone for travel to Europe, offering passengers seamless access to hundreds of destinations from Turkish Airlines’ Istanbul hub. We are proud that Turkish Airlines Sydney and NSW for their first non-stop service which is a strong endorsement of everything our city and state has to offer. In the meantime, passengers will get to experience Turkish Airlines’ award-winning service from Sydney to Istanbul via Kuala Lumpur in December 2024.

With more than 15,000 Turkish-born Australians in New South Wales and Türkiye consistently rated as one of the top destinations for Australian travellers, we’re confident this service will be strongly supported. Today’s announcement is also incredibly important for the Sydney and NSW economies and speaks to the impact of international aviation in supporting our visitor economy.

Global telecom leaders join forces to redefine the industry with network APIs

Today, some of the world’s largest telecom operators, including América Móvil, AT&T, Bharti Airtel, Deutsche Telekom, Orange, Reliance Jio, Singtel, Telefonica, Telstra, T-Mobile, Verizon and Vodafone, together with Ericsson are announcing a new venture to combine and sell network Application Programming Interfaces (APIs) on a global scale to spur innovation in digital services. Network APIs are the way to easily access, use and pay for network capabilities. The venture will drive implementation and access to common APIs from multiple telecom service providers to a broader ecosystem of developer platforms.

Modern mobile networks have advanced and intelligent capabilities, which have historically been inaccessible to developers. Additionally, it has been impractical for developers to integrate the different capabilities of hundreds of individual telecom operators. The newly formed company will combine network APIs globally, with a vision that new applications will work anywhere and on any network, making it easier and quicker for developers to innovate.

Easily accessible advanced network capabilities will open up the next frontier in app development and empower developers to create new use cases across many sectors. These could include anti-fraud verification for financial transactions and the ability to check device status so streaming providers can dynamically adjust video quality.

The newly formed company will provide network APIs to a broad ecosystem of developer platforms, including hyperscalers (HCPs), Communications Platform as a Service (CPaaS) providers, System Integrators (SIs) and Independent Software Vendors (ISVs), based on existing industry-wide CAMARA APIs (the open-source project driven by the GSMA and the Linux Foundation). Vonage and Google Cloud will partner with the new company, providing access to their ecosystems of millions of developers as well as their partners. The new venture shareholders will bring funding and important assets, including Ericsson’s platform and network expertise, global telecom operator relationships, knowledge of the developer community and each telecom operator’s network APIs, expertise and marketing.

Additional telecom operators are encouraged to join the new company, further driving the industry and developer experience, and allowing all participants to tap into a significant new revenue opportunity, such as telecom operator Three Sweden (Hi3G Access) which is already in discussions.

Closing of the transaction is expected early 2025, subject to regulatory approvals and other customary conditions. Upon closing, Ericsson will hold 50% of the equity in the venture while the telecom providers will hold 50% in total. Built on a deep understanding of developer and enterprise needs and in keeping with the industry-body GSMA Open Gateway principles, the new venture’s platform and partner ecosystem will remain open and non-discriminatory to maximize value creation across the industry.

Indian Immunologicals Limited (IIL) launches multiple Indigenous In-vitro Fertilization Media for Embryo Transfer

Bhubaneswar, 13th Sept 2024 – Indian Immunologicals Limited (IIL), a leading vaccine manufacturer, has announced the launch of “Shashthi” an indigenous In-Vitro Fertilization (IVF) media developed in collaboration with National Dairy Development Board (NDDB). This launch of IVF media would make the IVF technology more affordable to farmers, reducing costs and enhancing the farmer-centric model of animal husbandry and dairy development. This will promote self-reliance and reduce dependency on imported media and aligns with the vision of “Atmanirbhar Bharat”.

In vitro fertilization (IVF) is a significant advancement in reproductive technology. IVF involves fertilizing an egg in a controlled laboratory environment and selecting the healthiest embryos for transfer. During the last couple of years, Ovum Pick Up and In vitro Embryo Production (OPU-IVEP) have emerged as a replacement for the in vivo embryo production technique. It is envisaged that using this technology to multiply the superior bovine germplasm can change the face of dairying in India.

Presently, around 8,000 to 10,000 embryos are transferred annually in India, leading to the birth of approximately 2,000 to 2,500 calves, benefiting same number of farmers. However, with increasing coverage of IVF and generous government subsidies, this penetration is expected to rise significantly.

Globally, OPU-IVEP-ET is on a rising trend, with around 15.95 lakh IVF embryos produced during 2022, as per information from the International Embryo Technology Society (IETS). In India, the adoption of OPU-IVEP technology is gradually increasing, thanks to recent emphasis from the Government of India (GoI). However, several challenges hinder its widespread application in the field. One of the most significant obstacles is the high cost of the media required for various procedures. Approximately 50% of the total cost of embryo production isttributeed to the media. The complete reliance on imported commercial media significantly increases the overall cost of embryo production, posing a barrier to the widespread adoption of this technology in India.

To address this high cost of media in the OPU-IVEP process, the National Dairy Development Board (NDDB) and Indian Immunologicals Limited (IIL), Hyderabad, have collaboratively developed a panel of indigenous IVF media.

Speaking on the occasion, Dr Meenesh Shah, Chairman NDDB mentioned “Launch of indigenous IVF media suite developed by NDDB with its subsidiary Indian Immunologicals Ltd is a historic moment in the saga of “Atmanirbhar Bharat” and “Make in India”. Use of Embryo transfer using IVF has been increasing worldwide to accelerate the genetic progress. With recent emphasis and support from the GoI under Rashtriya Gokul Mission, 36 IVF laboratories have been established. Presently, all IVF laboratories are using imported IVF media which is not only costly, it has limited shelf life. Indigenous IVF media suite will help reducing the cost of embryo production facilitating acceptability of the technology for our dairy farmers”.

Speaking on the occasion, Dr K Anand Kumar, Managing Director, Indian Immunologicals Limited said, “IIL is the first in India to get into the manufacturing of a series of Indigenous IVF media. The current cost of commercial media, per embryo is Rs. 1,000.00. In contrast, the indigenously developed media is 33% less than the imported media and would costs Rs. 650.00 per embryo. This reduction in the cost of media would lead to decrease in the cost of embryos and, subsequently, the cost of pregnancies”.

The Central Monitoring Unit, DADF, GoI, collected data from 22 functional IVF labs in India until June 2023. These labs produced around 30,000 embryos over three years, transferring approximately 16,000 embryos and resulting in the birth of 3000 calves. There is growing demand for IVF in India and is expected to rise to 75,000 embryos per year. By focusing on indigenous IVF media development, India can meet its internal demand affordably, benefiting both farmers and the economy.

From Sector 36 to Goti Soda 5; OTT releases that will light up your Weekend

This weekend brings a diverse array of exciting OTT releases, catering to all tastes. Enjoy the new season of the beloved Gujarati comedy Goti Soda on ShemarooMe, the gripping spy thriller Berlin with Aparshakti Khurana and Ishwak Singh on ZEE5, and the intense crime drama Sector 36 on Netflix. So grab your popcorn, sit back, and relax with the latest digital offerings. With something for everyone, it’s the perfect way to unwind and indulge in top-notch entertainment. Don’t miss out—start streaming and make your weekend memorable!

Bad Newz- Prime Video -13th September
The film stars Vicky Kaushal, Triptii Dimri, and Ammy Virk in lead roles. Directed by Anand Tiwari and produced by Amritpal Singh Bindra, Apoorva Mehta, and Karan Johar, the film is now available for streaming on Prime Video. Bad Newz also features Neha Dhupia in a pivotal role, with special appearances by Ananya Panday and Neha Sharma. The plot centres around a woman, played by Triptii Dimri, who unexpectedly finds herself pregnant with twins fathered by two different men, portrayed by Vicky Kaushal and Ammy Virk.

Sector 36 – Netflix -13th September
Vikrant Massey and Deepak Dobriyal are ready to mesmerise audiences with their fresh and gripping roles in the upcoming crime thriller, which premiered on Netflix on September 13. Directed by Aditya Nimbalkar in his debut, the film Sector 36 is inspired by true events. The story revolves around the mysterious disappearance of several children from a local slum, pushing a dedicated police officer to uncover a disturbing truth in a series of shocking events. Sector 36 delves into themes of power, crime, and social inequality, as the officer faces off against a ruthless serial killer in a chilling investigation that exposes hidden secrets. Produced by Dinesh Vijan’s Maddock Films in collaboration with Jio Studios, this film promises to be a thrilling ride.

Mr Bachchan – Netflix – 12th September
The Ravi Teja and Bhagyashri Borse-starrer made its OTT debut less than a month after its theatrical release, the film began streaming on Netflix on September 12. Directed by Harish Shankar, Mr Bachchan is a remake of the 2018 Hindi film Raid. According to Sacnilk.com, the film grossed ₹14.19 crore net at the worldwide box office during its theatrical run. The plot follows an upright Income Tax officer, played by Ravi Teja, as he takes on a powerful politician, portrayed by Jagapathi Babu, in a high-stakes battle of justice and corruption.

Goti Soda 5 – ShemarooMe – 12th September, 2024
The wait is finally over! The much-loved Gujarati comedy series ‘Goti Soda’ has returned with its fifth season on ShemarooMe. This season, with its new theme, ‘Nava Rajwadi Flavour Ma,’ is set to deliver double the laughs with two hilarious storylines: First, Ayush’s life hilariously unravels when his sister drops the bombshell that he’s adopted, setting off a chain of comedic adventures. Meanwhile, Pappu cancels a family resort trip to join a donation drive and stage ‘Mughal-e-Azam.’ He gets a director for free, but the director’s escalating demands drive up production costs. As tensions rise, Pappu’s clever plan to outsmart the director leads to unforgettable funny moments. Featuring fan favourites—Sanjay Goradia, Prarthi Dholakia, and Pratham Bhatt, and directed by Divyes Pathak, season 5 blends classic Gujarati charm with modern humor. Don’t miss the fun—tune in for a laughter-packed experience!

Emily in Paris 4 Part 2 – Netflix – 12th September
Part two of the Netflix series is an enticing mix of romance, drama, and a touch of Italian flair. In a teaser clip shared by Netflix, viewers get a sneak peek at Emily’s upcoming journey as she faces both personal and professional hurdles, culminating in a glamorous adventure in Rome. Along the way, Emily reconnects with familiar faces like Gabriel and Camille, all set against the stunning snowy backdrops of France. New dynamics arise with the introduction of Sylvie’s latest hire, Genevieve, who brings a fresh American perspective to the Savoir team. Part two of season 4 is set to premiere on September 12.

Berlin- Zee5 – 13th September
The Aparshakti Khurana and Ishwak Singh-starrer premiered on ZEE5 on September 13. Directed by Atul Sabharwal, this spy thriller is set against the tense political backdrop of 1990s New Delhi. The plot kicks off when a deaf-mute young man, played by Ishwak Singh, is arrested on suspicion of being a foreign spy. As the investigation unfolds, a skilled sign language expert, portrayed by Aparshakti Khurana, is called in to assist but soon finds himself entangled in a complex web of espionage. The film also features performances by Rahul Bose, Anupriya Goenka, and Kabir Bedi.

Khalbali Records – Jio Cinema- – 12th September
Khalbali Records premiered on JioCinema on September 12, featuring Skand Thakur, Saloni Batra, Salonie Patel, and Punjabi rapper Prabh Deep in key roles. The series boasts a remarkable ensemble of 30-35 musicians from across the industry, including renowned artists like Rekha Bharadwaj, Amit Trivedi, Neeti Mohan, Anu Malik, Shahid Mallya, and Abhijeet Sawant, among others. The eight-episode series follows the story of Raghav, a talented music producer working at his father’s prestigious label, Galaxy Records. After a life-altering incident, Raghav becomes increasingly disillusioned with the company’s operations, especially its lack of support for artists, sparking his journey of reflection and change.

itel launches Rhythm Pro: 100 Hours of Unstoppable Playtime, Your Music Marathon Begins Now

Chandigarh, 14th September 2024: Strengthening its TWS category, itel has launched the innovative Rhythm Pro Earbuds to elevate the audio experience for Gen Z users on the go. Designed to meet the demand for uninterrupted audio, these earbuds offer 100 hours of playtime and ultra-fast charging capabilities. The device also features a 360* deep bass technology, for a theatre-like experience on the go. These sleek dual-tone earbuds with a fusion of style and innovation, are poised to emerge as an iconic everyday companion for the modern youth of India.

Commenting on the latest launch, Arijeet Talapatra, CEO, itel India, said “At itel, our strategy has always been to innovate based on deep consumer insights, aligning our products with the evolving needs of our users.The launch of the Rhythm Pro Earbuds underscores this commitment by addressing a key demand for extended, uninterrupted usage with 100 hours of playtime. By integrating AI Environmental Noise Cancellation (ENC) and ultra-fast charging, we’ve created a product that enhances both convenience and performance, ensuring our consumers experience cutting-edge technology that fits seamlessly into their fast-paced, connected lifestyles—all at an accessible price point.”

A quick 10-minute charge provides up to 3 hours of playback, allowing users to stay connected to their favourite audio content without delays. In addition, the Rhythm Pro is equipped with advanced AI Environmental Noise Cancellation (ENC) technology, delivering an immersive listening experience by minimizing background noise and allowing users to fully focus on their content without distractions. The itel Rhythm Pro, with touch support, long battery life, and stylish design.

These earbuds are powered by Bluetooth V5.3, allowing consumers to enjoy uninterrupted connectivity up to 10 meters (30 feet). Each earbud is equipped with an ample 40mAh battery, while the charging case boasts an impressive 650 mAh battery capacity. The earbuds are available in two elegant dual-tone colours including Phantom Black and Midnight Blue along with two single-tone colours; Ivory White and Daylight Green making them a stylish fashion accessory as well.

Safeguarding Against DLL Sideloading (Trojan) Attacks: Leveraging ThreatCloud AI’s Threat Emulation Engine as an answer

By-Harish Kumar GS, Head of Sales, India and SAARC, Check Point Software Technologies

Different levels of attacks are slowing growing in the community – beyond just your usual phishing or deepfakes attempts. This sophisticated new malware/trojan attack is designed to steal login credentials and credit card information from payment systems, banks and crypto exchanges. This attack also tricks legitimate business applications into running compromised but innocent-looking dynamic link library (DLL) files — making it very difficult to detect and block.

An organization in India is being attacked on average 2927 times per week in the last 6 months, compared to 1368 attacks per organization globally. In Q4 2022, India recorded over 300 million cases of malware attacks per day, accounting for 5.81% of the global virus count. Specifically, 41% of the malware detected in India was a Trojan, while 33% was an infector. The Mirai botnet malware attack targeted home routers and IoT devices, affecting 2.5 million devices in the country. Other notable attacks include the Petya ransomware, which caused a computer lockdown and disrupted operations at one of India’s largest seaports, and the BSNL malware attack, which impacted nearly 2,000 broadband modems, rendering 60,000 of them dysfunctional.

DLL sideloading is a technique used by cybercriminals to execute malicious code on a target system by exploiting the way Windows loads dynamic link libraries (DLLs). This blog explores how Check Point’s advanced Threat Emulation engines, part of Infinity ThreatCloud AI, detected and prevented a DLL Sideloading attack on one of our customers.

How does DLL Sideloading Work?

Sideloading abuses the common Window’s process that allows the operating system to load applications. Hackers accomplish this exploit in three steps:

Identification: The attacker identifies a vulnerable application that can be exploited
Malicious DLL: The attacker places a seemingly legitimate but compromised DLL file in a directory. When an application runs, it searches for required DLLs in specific directories. If the attacker’s DLL is present in one of these directories, it gets automatically loaded alongside the legitimate application.

 Execution of Malicious Code: The compromised DLL contains the attacker’s payload. By sideloading it, the attacker can execute their malicious code within the context of the legitimate application.

 The primary advantage of DLL sideloading for cybercriminals is that a legitimate application loads a malicious DLL, making it challenging to identify, as the DLL is executed within the context of the trusted application.

Casbaneiro: A DLL Sideloading Case Study

One of Check Point’s customers in Mexico were being targeted by a new version of the Latin American banking trojan, “Casbaneiro.” This malware utilizes legitimate resources from Amazon and GitHub to carry out DLL sideloading attacks.

The malware employed a seemingly innocent executable, originally named “identity_helper.exe” and renamed “mssedge.exe,” to sideload a malicious DLL named “msedge_elf.dll.”

TO THE NEW and Irdeto Join Forces to Enhance Pay-TV User Experience and Monetization Opportunities

New Delhi, 13th September 2024: TO THE NEW, a leading global digital technology services company, and Irdeto, the world leader in secure digital platform experiences, are expanding their partnership to address the needs of Pay-TV and streaming operators which aim to support content super aggregation for end users. The collaboration also enables operators to unlock monetization opportunities beyond the primary content viewing use cases. Irdeto has selected TO THE NEW as a key technology partner for delivering a consistent user experience (UX) across the full suite of devices in its ecosystem.

With TO THE NEW’s UX, apps, and experience management seamlessly integrated, operators can better utilize Irdeto’s award-winning streaming aggregation platform, Irdeto Experience, by optimizing content delivery and driving viewer engagement across all types of connected devices, including mobile, web, Smart TVs and set-top boxes. The collaboration between TO THE NEW and Irdeto provides flexibility for operators to customize the look and feel of apps, while also enabling studio-grade security and complete control over metadata and rights management using proven content management solutions. Irdeto Experience also allows easy integration with industry-leading tools for subscription management, data and analytics, digital marketing, and advertising engines.

“Our partnership with Irdeto focuses on revolutionizing OTT experience with a rich, flexible, and extendable solution, which enables content providers to delight their audiences across platforms, while also opening up new avenues for monetization”, Narinder Kumar, Co- Founder & CEO, TO THE NEW.

“Irdeto is committed to providing secure and flexible solutions for streaming and pay-TV operators, and this partnership with TO THE NEW supports our mission to offer a comprehensive ecosystem that not only enhances user experience but also drives viewer engagement and revenue growth,” commented Andrew Bunten, the COO of Video Entertainment of Irdeto. “This collaboration is particularly prominent in light of the growing demand for personalized content across devices including hybrid set-top boxes, so we are excited to see how our partnership translates into tangible impacts for our clients and their audiences,” he added.