10, Dec 2024
Social Beat and uppercase win big at Spotify Hits 2024

December 10th, 2024: Social Beat and uppercase announced today that their collaborative campaign, ‘Tested By Nature,’ received the highly acclaimed ‘Made Us Look’ award at Spotify Hits 2024. The campaign’s innovative use of Spotify’s Video Sponsored Sessions stood out for its ability to connect with audiences in an impactful, efficient, and creative manner.

Spotify

Commenting on the success of the campaign, Sudip Ghose, Founder and CEO at uppercase, said: “We aim to inspire environmentally conscious travelers, offering luggage that blends sustainability with quality and style. Winning the ‘Made Us Look’ award validates our commitment to innovation and storytelling. Social Beat has been a great partner, helping us deliver a campaign that speaks directly to our audience and aligns with our brand’s values”

Vikas Chawla, Co-Founder of Social Beat, added: “We’re thrilled to see the ‘Tested By Nature’ campaign for uppercase achieve such incredible results. This recognition is a testament to our data-driven creativity and collaborative approach to develop impactful, effective campaigns. Spotify’s unique ad formats enabled us to deliver a seamless, engaging experience for users while driving measurable impact for the brand.”

Campaign Highlights:

● Achieved 100% higher Click-Through Rates (CTR) compared to other leading video streaming platforms.
● Delivered a 2X increase in Views to Sessions ratio, enhancing audience engagement and campaign efficacy.
● Leveraged Video Sponsored Sessions to create an immersive brand experience, delivering the message in a time and space that truly resonated with the audience.
● Seamlessly integrated compelling storytelling, eco-friendly materials, and stylish design to amplify the brand narrative.

The ‘Tested by Nature’ campaign underscores Social Beat’s expertise in leveraging cutting-edge platforms like Spotify to craft memorable brand experiences.

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

10, Dec 2024
Asort Drives Co-Commerce Growth with Regional Focus in India’s Heartland

New Delhi, December 10th, 2024: Asort, India’s pioneering co-commerce platform, is revolutionizing how businesses, communities, and creators connect to build a sustainable and inclusive digital economy. Rooted in its mission to empower aspiring entrepreneurs—particularly the youth—Asort has transformed the commercial landscape of India’s heartland, making significant inroads into Tier 2 and Tier 3 cities.

 At its core, Asort is more than just an e-commerce platform. It is a thriving ecosystem that prioritizes collaboration, inclusivity, and community building. By bridging the gap between businesses offering high-quality products and services and the communities that resonate with them, Asort ensures unmatched reach and engagement. Through its unique co-commerce model, the platform brings together sellers, creators, and consumers into a unified ecosystem that fosters mutual growth and empowerment.

 Roshan Singh Bisht, Co-Founder & CEO of Asort.com, articulated the platform’s vision, stating, “At Asort, we believe that the true power of commerce lies in collaboration. Our regional focus enables us to tap into the immense potential of India’s diverse communities, fostering a spirit of inclusivity and empowerment. Co-commerce is not just a business model—it’s a movement towards creating a self-reliant, prosperous India.”

 Asort’s regional focus has been instrumental in its success, ensuring that the untapped entrepreneurial potential of India’s smaller cities and towns finds a supportive platform. By equipping the youth with tools, training, and a nurturing network, Asort enables them to achieve their entrepreneurial aspirations while gaining financial independence. This approach aligns seamlessly with the government’s vision of an ‘Atma-Nirbhar Bharat’ (self-reliant India), promoting self-sustained growth and resilience.

 The co-commerce model championed by Asort has become a beacon for economic transformation, emphasizing localized needs and fostering innovation at the grassroots level. With technology as its backbone and community collaboration as its cornerstone, Asort’s model is setting new benchmarks for commerce in India, creating opportunities for inclusive growth while nurturing the entrepreneurial spirit of the country’s youth.

10, Dec 2024
Dr. Shobha Prakash Assumes Office as the First Female President of PHANA

Bangalore, December 2024 – The Private Hospitals and Nursing Homes Association (PHANA), a 24-year-old organization dedicated to the advancement of private healthcare, achieved a historic milestone as Dr. Shobha Prakash was officially appointed as the first woman President and her newly elected office bearers and EC for the 2025-2027 term . This significant achievement was announced during the 4th National Health Summit 2024, held on December 8, 2024, in Bangalore.

Dr Sobha

“As the President of PHANA, I am deeply committed to upholding the highest standards of safety, compliance, and innovation in healthcare. Ensuring that private hospitals, regardless of size, strictly adhere to fire safety norms—mandatory for license renewal under the Karnataka Private Medical Establishments (KPME) Act—is crucial for building trust and ensuring patient safety.

At the heart of my leadership is a commitment to fostering unity in diversity. PHANA represents healthcare establishments of varying sizes and specialties, and I believe that by uniting these diverse stakeholders, we can collectively strengthen the foundation of our healthcare system. Together, we will create a collaborative and inclusive ecosystem that drives progress and ensures high-quality, patient-centric care for all.”

Transforming “Small Hospitals to Smart Hospitals” personalised care with adoption of technology and collaboration with professionals and to improve the quality healthcare at an affordable cost

The summit’s theme, “Small Hospitals to Smart Hospitals,” resonated throughout the event, with a focus on integrating technology into smaller healthcare establishments to revolutionize patient care and operational workflows.

Dr. Govindaiah Yathish, Outgoing President, PHANA “As I pass the baton to Dr. Shobha Prakash, I am filled with confidence in her vision and leadership. Her dedication to innovation, inclusivity, and patient safety will undoubtedly steer PHANA into a transformative phase. I look forward to witnessing the continued progress of our association under her capable guidance, as we work collectively towards advancing healthcare standards for the benefit of all.”

10, Dec 2024
Anil Rajbhar Promotes Prayagraj Mahakumbh-2025 in Bhubaneswar with Roadshow

Bhubaneswar : The Uttar Pradesh government, led by Chief Minister Sri Yogi Adityanath, is dedicated to making Mahakumbh 2025 a global symbol of India’s cultural unity. As part of this endeavor and vision, Minister of Labor and Employment Anil Rajbhar led a grand roadshow in Odisha. He highlighted the Mahakumbh as a unique celebration of unity within India’s diversity and extended an invitation to the Governor of Odisha Shri Raghubar Das, Chief Minister Shri Mohan Charan Majhi, and the esteemed people of Odisha to participate in the Prayagraj Mahakumbh-2025. The Minister of Labor and Employment emphasized that the government is taking significant steps to ensure the event is historic, featuring international participation and state-of-the-art facilities. Speaking to the media after the roadshow, he stated that the Mahakumbh embodies the spirit of India’s cultural and spiritual consciousness and is a divine and vibrant representation of ‘Ek Bharat- Shreshth Bharat-Samaveshi Bharat (One India, Great India, Inclusive India).’

meeting

 During the press conference, the Minister of Labor and Employment reminded, “Many of you may have witnessed the ‘divine and grand’ experience of the Prayagraj Kumbh in 2019, which became an indelible symbol of India’s cultural pride on the global stage. The world widely acknowledged the efficient management of the event.” He further emphasized that this year’s Mahakumbh will surpass the previous one in both grandeur and divine essence. Prayagraj Mahakumbh-2025 is expected to welcome over 450 million pilgrims, saints, ascetics, and tourists. In preparation, the Uttar Pradesh government has made meticulous and timely arrangements.

 During his address to the press, the Minister of Labor and Employment stated, “Under the inspiration and guidance of Honorable Prime Minister Shri Narendra Modi and the leadership of Chief Minister Shri Yogi Adityanath, the Mahakumbh will take place in Prayagraj from January 13 to February 26, 2025, on the sacred banks of the confluence of the Ganga, Yamuna, and Saraswati rivers. Recognized by UNESCO as an Intangible Cultural Heritage of Humanity, the Mahakumbh will once again be held on the holy land of Prayag after a gap of 12 years.”

 Addressing the media regarding the preparations for the Mahakumbh, the Minister of Labor and Employment informed, “It would be a clean, healthy, safe and digital Mahakumbh. A pledge has been taken to make the event environment friendly by declaring it a single-use plastic-free Mahakumbh. As part of this initiative, various shops of dona-pattal vendors will be allocated within the Mela area, and meetings have been conducted with principals of 400 schools to discuss cleanliness and the initiative of a clean Maha Kumbh is being communicated to 4 lakh children and 5 times the population of Prayagraj. Furthermore, under the ‘Har Ghar Dastak’ campaign, the message of a single-use plastic-free environment is being delivered to every household.”He highlighted that special emphasis has been placed on making Mahakumbh Mela 2025 both clean and green. Approximately three lakh plants have been cultivated across Prayagraj, with the Uttar Pradesh government pledging to ensure their care and maintenance even after the conclusion of the Mela.

 The Minister of Labor and Employmentinformed that the preparations for the Mahakumbh Mela are being made with a focus on health and hygiene. This includes making healthcare arrangements for pilgrims, sadhus, saints, those observing Kalpwas at Mahakumbh and tourists. A large number of specialist doctors have been deployed. A 100-bed hospital has been set up at the Parade Ground. Two more hospitals with 20 beds each and smaller hospitals with 8 beds have also been prepared. Two 10-bed ICUs have been set up by the Army Hospital at the Mela area and Arail. These hospitals will have doctors on duty 24 hours a day. In total, there will be 291 MBBS doctors and specialists, 90 Ayurvedic and Unani specialists, and 182 nursing staff. Moreover, separate wards for male, female and children have been set up in these hospitals. Delivery rooms, emergency wards and doctors’ rooms will also be available.

 Addressing the press, the Minister of Labor and Employmentstated that the Uttar Pradesh government is committed to organizing a divine, grand, and digital Maha Kumbh. The preparations include the launch of a dedicated website and app, an AI-powered chatbot in 11 languages, QR-based passes for people and vehicles, a multilingual digital lost-and-found center, ICT monitoring for cleanliness and tents, software for land and facility allocation, multilingual digital signage (VMD), an automated ration supply system, drone-based surveillance and disaster management, live software for monitoring 530 projects, an inventory tracking system, and integration of all locations on Google Maps.

 Minister of Labor and Employment informed that arrangements have been made to ensure tourists do not face parking issues. In this regard, 101 smart parking facilities have been created, capable of accommodating up to five lakh vehicles daily. The parking area spans 1,867.04 hectares, which is 763.75 hectares larger compared to the 1,103.29 hectares allocated for parking in 2019. These parking facilities will be monitored through the Integrated Control Command Center.

 During the press conference, the Minister of Labor and Employmentprovided details about the arrangements for the Mahakumbh. He informed that 35 existing permanent ghats and 9 new ghats have been constructed in the Mahakumbh city to facilitate bathing for devotees. Aerial flower showers will be carried out across all 44 ghats spread over a 12-kilometer area. He further mentioned that a riverfront, modeled after Mumbai’s Marine Drive, has been developed along a 15.25-kilometer stretch on the banks of the Ganges, extending from the Sangam to Nagvasuki Temple, Surdas to Chhatnag, and near Curzon Bridge to Mahavir Puri. Additionally, the Integrated Control Command Center has been upgraded to enhance crowd management. Four viewing centers, equipped with 52-seater setups, have been established for real-time CCTV monitoring.

 The Minister of Labor and Employmentstated that approximately 450 million devotees are expected to attend Prayagraj Mahakumbh-2025, marking a significant milestone. Three technical methods will be used to count every individual. The first method is attribute-based search, where tracking will be conducted using person attribute search cameras. The second method involves RFID wristbands, which will be provided to pilgrims. Through these wristbands, entry and exit times will be tracked using RFID readers. The third method is mobile app tracking, where, with the consent of the pilgrims, their location will be tracked through GPS using a mobile application.

 The Minister of State Food and Civil SuppliesSatish Chandra Sharma stated that the Kumbh is not merely a fair or a ritualistic dip in the holy waters but an eternal and unified proclamation of India’s unity in diversity. The Mahakumbh is a grand festival that immerses all differences, disputes, and divisions in the sacred flow of the river, serving as a unique example of social harmony. This festival holds special significance not only for the entirety of India but also for followers of Indian culture worldwide.

 Satish Chandra Sharmaemphasized that under the guidance of Prime Minister Narendra Modi and the leadership of Chief Minister Yogi Adityanath, Uttar Pradesh’s double-engine government is uniquely showcasing the cultural, spiritual, traditional, and mythological essence of the rare and highly distinguished religious event of Mahakumbh on the global stage. The state government is extending invitations for Mahakumbh-2025, the grand festival of Sanatan Indians, to all states across India and the entire world. In this context, we have come to you with a humble request to participate in this sacred pilgrimage

10, Dec 2024
Rajasthan to Host World’s First Zinc Park, Announced by CM in Collaboration with Hindustan Zinc

Delhi, December 10, 2024: In a landmark announcement today at the Rising Rajasthan Global Investment Summit 2024, Vedanta’s Hindustan Zinc, the world’s second-largest integrated zinc producer, revealed plans to establish the world’s first industrial Zinc Park in Rajasthan. The Honourable Chief Minister of Rajasthan, Shri Bhajan Lal Sharma, in presence of the Honourable Prime Minister of India, Shri Narendra Modi, and Shri Anil Agarwal, Chairman, Vedanta Group graced the occasion to mark this pivotal moment in Rajasthan’s industrial future.

Shri Anil Agarwal, Chairman of Vedanta Group, outlined the strategic importance of the Zinc Park as a critical component of Vedanta’s fresh Rs. 1 lakh crore investment across zinc, oil and gas, and renewable energy sectors in Rajasthan. The ambitious not-for-profit Zinc Park is poised to serve as a transformative industrial ecosystem, driving both upstream and downstream industries in metals and manufacturing. Also present during the ceremony were Smt. Priya Agarwal Hebbar, Chairperson – Hindustan Zinc Limited and Shri Arun Misra, CEO – Hindustan Zinc Limited, underscoring the significance of this landmark initiative.

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Strategic Location and World-Class Infrastructure

The proposed Zinc Park will be strategically located near Hindustan Zinc’s state-of-the-art facilities, including the world’s largest single-location zinc-lead smelter at Chanderiya, Chittorgarh, and top-tier plants at Dariba and Debari. It will thousands of jobs and will offer world-class infrastructure, developed industrial land, reliable utilities, a steady supply of raw materials and competitive costs, enabling businesses to seamlessly establish their operations.

The park will operate entirely on renewable energy, aligning with Hindustan Zinc’s commitment to sustainability. It will provide a comprehensive platform for industries ranging from large enterprises to MSMEs and budding entrepreneurs with initial investments as low as Rs. 5 crores, catering to sectors requiring zinc, lead, silver, and related byproducts. Additionally, the park will serve suppliers, offering a cost-effective and resource-efficient environment for raw material, maintenance services and equipment suppliers.

The Zinc Park will also be a hub of innovation, with access to Hindustan Zinc’s Centre of Excellence and R&D facilities, fostering collaboration in product development and the creation of customized alloys. Furthermore, a portion of Hindustan Zinc’s metal production will be exclusively allocated to the park, ensuring supply chain reliability, just-in-time delivery, and a reduced carbon footprint across the entire value chain. Backed by the robust institutional environment of Rajasthan, the park will enable access to various policy benefits of the state enabling access to domestic as well as global markets.

A Holistic Vision for Rajasthan’s Growth

Shri Bhajan Lal Sharma, Hon’ble Chief Minister of Rajasthan, said, “We welcome Vedanta’s initiative of establishing the world’s first Zinc Park in Rajasthan. Rajasthan’s new double engine government is committed to the Hon’ble Prime Minister’s vision of a Viksit Bharat by 2047. Rajasthan offers the best business-friendly policies, incentives and support in the country. With an abundance of resources and mega investments planned in Rajasthan, the entire state machinery stands tall with entrepreneurs at every step. I will ensure that the State Government provides full support to investors to come and invest in Rajasthan and join us in building a prosperous future.”

Shri Anil Agarwal, Chairman of Vedanta Group, stated, “The Zinc Park which we will establish on a not-for-profit basis will enable the setting up of hundreds of MSMEs and create massive jobs. It will reinforce Rajasthan’s leadership position in critical minerals and energy. Rajasthan is blessed with an abundance of natural resources, including hydrocarbons, zinc, lead, silver, copper, rock phosphate, making it a land of amazing opportunities. And it is already a leader in solar energy capacity. Vedanta is fully committed to Rajasthan. Our cumulative investment of over Rs. 2.5 lakh crores in the state will significantly enhance its industrial ecosystem, create jobs for over 2 lakh people, and drive exponential economic growth.”

A Promising Future for Rajasthan

Ahead of the summit, Vedanta announced a fresh Rs. 1 lakh crore investment in the state, which will catalyze the creation of over 2 lakh jobs and support more than 500 downstream industries across sectors. Hindustan Zinc plans to double its zinc production capacity, expand its silver production, and introduce India’s first fertilizer plant, while Cairn Oil & Gas will boost its oil production, and Serentica Renewables will develop 10,000 MW of renewable energy capacity.

As the world’s second-largest integrated zinc producer and a leader in the global transition to sustainable energy, Hindustan Zinc, a Vedanta Group company, is committed to leading innovation in metals and mining, providing critical resources for industries worldwide. The company was recently recognized as the world’s most sustainable company in the metals and mining category by the S&P Global Corporate Sustainability Assessment 2023.

This announcement underscores Hindustan Zinc’s role in driving Rajasthan’s economic growth, positioning the state as a critical player in the global industrial landscape.

10, Dec 2024
Phenom Boosts Expansion in India, Revolutionizing HR with AI and Automation

Hyderabad, December 10, 2024 – Phenom, a global AI company, is poised to accelerate its growth in India with IAMPHENOM India on December 13, 2024, at the Trident Hotel, HITEC City, Hyderabad. The event will bring together over 500 senior HR leaders to explore how intelligence, automation, and experience are transforming talent acquisition and management and driving the future of work.

Mr.Hari Bayireddi, President, COO & Co-Founder, Phenom

India: A Strategic Growth Hub for Phenom
India is a cornerstone of Phenom’s global strategy, offering a dynamic market where enterprises are rapidly embracing digital transformation. As Indian consumers increasingly prioritize experience across sectors, organizations in banking, insurance, and technology, for example, are demanding similar innovation in HR. By leveraging AI and automation, Phenom empowers Indian enterprises to scale talent acquisition, optimize talent management and enhance retention, while unlocking workforce productivity, to drive meaningful business outcomes.

“India is a critical growth market for Phenom, driven by its rapidly expanding enterprise ecosystem and growing adoption of digital HR technologies. With over 6,000 large enterprises, the country offers immense potential for innovation in talent experience.” said Hari Bayireddi, President, COO & Co-Founder, Phenom. “As we target exponential growth in India, we are addressing key challenges like seamless hiring and retention solutions, upskilling, personalized engagement, etc.”

“Our offices in Hyderabad, Bengaluru, and Vizag form the foundation of this growth, with plans to double our workforce and serve over 1,100 enterprise customers in the next two years. IAMPHENOM INDIA is more than an event—it’s a transformative platform to redefine HR through collaboration and innovation in intelligence, automation, and experience. We invite HR leaders to join us in shaping smarter, more connected workplaces for the future.” adds Hari.

The Role of AI in Redefining Talent Experiences
AI is transforming HR by making processes more efficient and experiences more personalized. Phenom’s solutions have consistently delivered results such as faster hiring cycles, reduced attrition rates, and enhanced recruiter productivity.

“Exceptional talent experiences are no longer a luxury but a necessity for businesses to thrive. AI is the bridge that connects enterprises with meaningful talent outcomes, helping organizations unlock their full potential,” Hari emphasized.

IAMPHENOM: A Proven Platform for HR Innovation
Phenom’s IAMPHENOM flagship event in the U.S. has emerged as the perfect setting for HR innovation, showcasing how collaboration among HR practitioners, technologists, and policymakers drives measurable business impact. With IAMPHENOM INDIA, Phenom brings this transformative experience to one of the world’s most dynamic markets.

Key Highlights of IAMPHENOM INDIA

  •  Visionary thought leadership into the future of AI and automation in India’s growth story during a Fireside Chat with Chief Guest D. Sridhar Babu, Minister of IT, E&C, Industries & Commerce & Legislative Assembly, Govt. of Telangana.
  • Exclusive insights from global industry pioneers, including Mahe Bayireddi and Hari Bayireddi, co-founders of Phenom.
  • Spotlight sessions where attendees will discover leading practices and success stories from India’s top enterprises.
  • Deep-dive sessions on AI’s transformative role in high volume talent acquisition, workforce intelligence, talent development, career pathing, and personalized talent experiences.
  • Product innovation showcase to discover how Phenom’s AI-powered solutions are empowering enterprises to hire faster, develop better, and retain employees longer.
  • Networking opportunities with over 500 HR and TA leadership, fostering collaboration and innovation to solve real-world challenges.
10, Dec 2024
Time Management Tips Every Student Needs to Juggle School, Activities, and Life

ms niru

By-Ms. Niru Agarwal, Managing Trustee, Greenwood High International School

In an era where juggling multiple tasks is the norm, effective time management is crucial, especially for students. Balancing academics, extracurriculars, and personal life requires organized schedules and realistic goals, which can enhance productivity and achieve a well-rounded life balance. Modern educational institutions focus on equipping students with time management strategies to manage their demanding schedules and reduce stress and with the integration of key components like planning, prioritizing, scheduling, monitoring, and evaluation into their daily routines, students can improve their overall efficiency.

BENEFITS OF EFFECTIVE TIME MANAGEMENT

Enhances productivity and quality of work

Prioritizing tasks and setting clear goals focuses on the important activities and significantly boosts productivity and enables students to accomplish more in less time. Allocating sufficient time for each task or activity ensures that you can work without rushing, leading to higher-quality output.

Better work-life balance

Effective time management strategies help in avoiding last-minute cramming or rushes with deadlines. These strategies reduce stress and anxiety by providing clarity on what needs to be done, allowing for peace of mind. Managing time efficiently ensures students have time for both work and personal life, allowing for adequate rest, recreation, and time with family and friends.

Enhanced focus and goal achievement

Prioritizing and planning by setting clear goals helps you focus on one task at a time, reducing distractions and improving one’s focus, leading to faster completion of tasks with better results. Setting and adhering to deadlines helps systematically to achieve long-term goals.

Creates opportunities

Efficient time management creates opportunities for incorporating new projects and experiences into daily routines. Proper utilization of time allows for learning and skill enhancement, beneficial for both professional and personal growth.

ROLE OF PARENTS AND TEACHERS IN TIME MANAGEMENT

The value of time management should first start from parents and later be honed by teachers from childhood. Parents and teachers act as crucial characters in any student’s life imparting essential time management skills and should set clear expectations for time management to help children understand the importance of a healthy life and provide tools such as schedules, planners, and time-tracking devices to help them organize their tasks effectively. They also have to encourage prioritization among children based on the importance of a task and help them figure out deadlines and focus on what needs immediate action and attention. Mentors should also demonstrate effective time management through their routines, serving as practical examples for children to adopt. Both parents and teachers should offer support and encourage children in times of need while facing challenges, helping them to develop and refine their skills.

Effective time management is essential for students to balance academics, extracurricular activities, and personal life. By prioritizing tasks, setting clear goals, and using tools like planners, students can enhance productivity, improve the quality of their work, and reduce stress. Techniques such as Pomodoro and breaking tasks into smaller steps can help maintain focus and motivation. It is crucial to overcome common challenges like procrastination and distractions to achieve efficiency and trainers play a vital role in teaching and modeling time management skills among students. Mastering these skills not only boosts academic performance but also fosters long-term career success, work-life balance, and personal growth.

9, Dec 2024
Air India Signs Historic 100-Airbus Order, Strengthens Long-Term Aviation Strategy

New Delhi, India, 9 December 2024 – The Tata Group-owned Air India has officially disclosed orders it placed earlier for 10 A350 widebody and 90 single-aisle A320 Family aircraft. In addition, it has selected Airbus’ Flight Hour Services-Component (FHS-C) for its growing A350 fleet.

The latest aircraft order, which is already included in Airbus’ 2024 orderbook, comes on top of the 40 A350 and 210 A320 Family aircraft ordered by Air India in 2023. Air India’s total orderbook for Airbus aircraft now stands at 344 with six A350-900s having already been delivered.

air India

The FHS-C services package will help optimise the performance and reliability of Air India’s growing A350 fleet. This contract confirms Airbus’ position as the largest A350 power-by-the-hour maintenance service provider in the world.

The aircraft and services orders are part of Air India’s ongoing fleet modernisation programme.

Natarajan Chandrasekaran, Chairman, Tata Sons and Air India, said, “With India’s passenger growth outpacing the rest of the world, its significantly improving infrastructure and an aspirational young population increasingly going global, we see a clear case for Air India to expand its future fleet beyond the firm orders of the 470 aircraft placed last year. These additional 100 Airbus aircraft will help to position Air India on the path to greater growth and contribute to our mission of building Air India into a world-class airline that connects India to every corner of the world.”

“Having personally witnessed the formidable growth of the Indian aviation sector in recent months, I am glad to see Air India renew its trust in Airbus with this additional order for both our A320 Family and A350 aircraft,” said Guillaume Faury, Airbus CEO. “Through this continued partnership, we are committed to supporting the success of Air India’s “Vihaan.AI” transformation plan under Tata’s vision and leadership.”

Air India commenced its A350 operations in January 2024. It marked the entry-into-service of this Airbus widebody aircraft in the Indian market.

The A350 is the world’s most modern and efficient widebody aircraft and the long range leader in the 300-410 seater category, flying efficiently on any sector from short-haul to ultra-long-haul routes up to 9,700nm. Its clean sheet design includes state-of-the-art technologies, aerodynamics, lightweight materials and latest generation engines that together deliver 25% advantage in fuel burn, operating costs and CO₂ emissions, as well as 50% noise reduction compared to previous generation competitor aircraft.

The A321neo is the largest member of Airbus’ best-selling A320neo Family, offering unparalleled range and performance. By incorporating new generation engines and Sharklets, the A321neo brings a 50% noise reduction and more than 20% fuel savings and CO₂ reduction compared to previous generation single-aisle aircraft, while maximising passenger comfort in the widest single-aisle cabin in the sky.

Airbus Flight Hour Services (FHS) is a comprehensive material & maintenance service based on a contractual fixed hourly-rate payment. FHS-C will provide Air India with fully integrated component services including on-site stock at Delhi. It will also provide the airline access to Airbus mutualised regional spares pools as well as repair and engineering services for a wide range of replaceable parts. FHS-C’s guaranteed service levels and component engineering expertise will allow Air India to benefit from maximised aircraft availability and operating maintenance cost savings.

9, Dec 2024
Kinetic Green and JioThings Limited Collaborate to Introduce Advanced Digital and Connected Display Solutions

Bengaluru, 09th December, 2024: Kinetic Green Energy and Power Solutions Limited, India’s leading electric two- and three-wheeler manufacturer, is thrilled to announce a technical collaboration with JioThings, a subsidiary of Jio Platforms Limited and part of the Reliance Group. This partnership marks a significant milestone in advancing sustainable mobility solutions by enhancing connectivity and user experiences for Kinetic Green’s current and upcoming electric vehicle models.

As part of this collaboration, Kinetic Green is unveiling an innovative Smart TFT-based digital, connected display platform, aimed at revolutionizing the riding experience for its consumers on its popular E2W platforms. This advanced display integrates essential features, including real-time navigation, notifications for incoming calls, and information on nearby charging stations. By incorporating these elements, the platform enables riders to enjoy a more connected and convenient journey, making every ride efficient and enjoyable. Whether navigating city streets or planning longer trips, this cutting-edge technology empowers users with vital information at their fingertips.

Ms. Sulajja Firodia Motwani, Co-Founder and CEO, Kinetic Green

Additionally, the collaboration introduces key features, such as a built-in Bluetooth and telematics-enabled device that ensures seamless connectivity. This allows users to monitor and manage essential vehicle functions effortlessly through their smartphones. Riders can access information on navigation, speed, battery charge status, and distance to empty, creating a highly user-friendly experience. The integrated solution leverages Jio’s advanced hardware, further supported by its robust 4G connectivity.

This innovative integration represents a significant advancement in Smart Vehicle Technology, prioritizing usability, safety, and connectivity.

Ms. Sulajja Firodia Motwani, Co-Founder and CEO of Kinetic Green, said:

 “Kinetic Green’s collaboration with JioThings demonstrates our commitment to advanced EV technology, innovation, and environmental sustainability. By leveraging this partnership, we aim to deliver advanced software platforms and digital solutions that enhance electric vehicle user experiences. Our goal is to provide riders with seamless connectivity, intelligent features, safety, and exceptional convenience. We will continue to build future solutions, including AI-based driver information and ride assistance features, ensuring cutting-edge technology in our robust EV products and platforms.”

Mr. Ashish Lodha, President of Jio Platforms Limited, added:

 “We are pleased to announce our partnership with Kinetic Green to deliver innovative and sustainable electric mobility solutions. This long-term collaboration represents a significant step forward in promoting electric mobility in India. Together, we are committed to fostering a more sustainable future.”

As Kinetic Green and JioThings embark on this promising collaboration, both companies are focused on leading advancements in electric vehicle technology, paving the way for a future that is more connected, efficient, and sustainable.

9, Dec 2024
MIT Bengaluru Launches Autonomous Mobility Hub, Inaugurated by AICTE Chairman, Featuring Electric Buggy

Bengaluru, 9 December 2024: In a landmark event that marks a major leap in the future of transportation, the Center of Excellence in Autonomous Mobility was inaugurated today at MIT Bengaluru by AICTE Chairman Dr. T. G. Sitharam. This ambitious initiative, a collaboration between MIT Bengaluru, Decibel Lab Pvt. Ltd., and Virya AI (Maini Group), is set to drive cutting-edge advancements in autonomous mobility technologies.

The highlight of the event was the unveiling of a state-of-the-art autonomous six-seater electric buggy, jointly designed and developed by Virya AI in collaboration with the Center. This unveiling underscore the potential of autonomous mobility to transform transportation, offering safer, smarter, and sustainable solutions.

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The Center, equipped with advanced tools such as LIDAR sensors, radar, high-resolution cameras, and cutting-edge simulation software, aims to foster innovation in autonomous vehicle systems. With a focus on safe and reliable autonomous mobility solutions, it will enable students, researchers, and industry professionals to collaborate on groundbreaking projects, ensuring India’s position at the forefront of this transformative industry.

The Center has been established in partnership with Decibel Lab Pvt. Ltd., whose expertise in building an autonomous mobility lab for four-wheeler vehicles will be instrumental, and Virya AI (Maini Group), which played a key role in developing the autonomous buggy unveiled today. Both collaborations reflect the Center’s emphasis on bridging the gap between academia and industry to create impactful solutions for real-world challenges.

Expressing his vision for the initiative, Prof. Madhu Veeraraghavan, Pro Vice-Chancellor, MAHE, stated, “The Center of Excellence in Autonomous Mobility is a testament to MAHE’s unwavering commitment to innovation and cutting-edge research. This initiative will enable us to create transformative solutions in transportation while contributing to the development of sustainable and safe mobility systems. I am proud of our faculty and partners who have worked tirelessly to make this vision a reality.”

Dr. Iven Jose, Director of MIT Bengaluru, added, “Today marks a significant milestone for MIT Bengaluru. The inauguration of the Center represents a fusion of advanced technology, academic leadership, and industry expertise. With this Center, we aim to create a platform for innovation that not only addresses the challenges of autonomous mobility but also serves as a beacon for collaboration between academia and industry. The autonomous buggy unveiled today is just the beginning of what this Center can achieve. The centre also caters to exclusive laboratory for Sensor design, Algorithm development and autonomous cyber security stack, it also plans to take up its development in autonomous assistive technology ”

The Center is led by Dr. Ujjwal Verma, Head of the Department of Electronics and Communication Engineering (ECE), and Dr. Mahipal Bukya, Assistant Director of IQAC, who have spearheaded its establishment. The facility will serve as a research and training hub for students and professionals alike, focusing on algorithm development, vehicle perception, and navigation in complex traffic environments. It will also facilitate collaborations with industry partners to upskill their workforce in autonomous vehicle technologies.

The Center’s efforts will be geared towards developing solutions that address pressing global challenges, such as urban congestion, traffic safety, and sustainability, while also nurturing the next generation of innovators and researchers in autonomous mobility.

The establishment of the Center of Excellence in Autonomous Mobility highlights MIT Bengaluru’s commitment to shaping the future of transportation. By fostering innovation, collaboration, and knowledge sharing, the Center is poised to play a pivotal role in advancing autonomous mobility solutions and contributing to the global push for safer and more sustainable transportation systems.

With the support of leading industry partners like Decibel Lab Pvt. Ltd. and Virya AI, along with the leadership of MAHE and MIT Bengaluru, this initiative is expected to make significant contributions to India’s technological landscape and beyond.