18, Jun 2024
SHRM Announces 13th Edition of HR Excellence Awards with Significant Developments

SHRM Announces

New Delhi, India | 18th June 2024: The Society for Human Resource Management (SHRM) is proud to announce the 13th edition of the SHRM HR Excellence Awards, an exemplary platform dedicated to recognizing organizations that put people first, deliver future-focused excellence in people management, and understand the importance of human capital as a key contributor to business outcomes. These prestigious awards honor pioneering and innovative people management practices that impact not just organizations, but also businesses, society, and the profession as a whole.

In this landmark year, SHRM HR Excellence Awards program has undergone significant changes to better reflect the commitment to recognizing and celebrating excellence in HR practices. One of the key updates is the introduction of three separate tracks: Enterprises, Startups/MSMEs, and PSEs (Public Sector Enterprises). This restructuring ensures that organizations of all sizes and sectors have a fair and equitable opportunity to showcase their HR excellence.

Furthermore, in tandem with the introduction of separate tracks, the awards process has been revamped with new award categories and evaluation parameters. These updates are designed to better align with the evolving landscape of the HR community and workspace practices. The new categories have been carefully curated to encompass a wide range of initiatives and achievements within the HR domain, providing organizations with more opportunities to showcase their outstanding contributions.

Ms Achal Khanna, CEO of SHRM India, APAC and MENA, says, “The SHRM HR Excellence Awards have always been about celebrating the best in people management. With these new enhancements, we are not only broadening the scope but also deepening our commitment to recognizing the innovative and impactful policies that are shaping the future of work. With the 13th edition of the SHRM HR Excellence Awards, we are thrilled to celebrate the trailblazers in HR who are setting new standards and making a lasting impact on their organizations and beyond.”

The SHRM HR Excellence Awards 2024 promises to be a milestone event, with 22 award categories in 3 tracks shedding light on HR’s finesse and showcasing the transformative power of exceptional people management. There are 11 awards under Enterprise, 6 awards under PSEs and 5 awards under Start-Ups/MSMEs respectively, and the last date for entries is 5th August 2024.

18, Jun 2024
Stratefix Consulting Partners with Stone Sapphire India Pvt. Ltd. (SSIPL) to strengthen the HR

Stratefix

Ahmedabad, 18th June 2024 – Stratefix Consulting, an Execution-Driven Business Consultancy for SMEs is thrilled to announce the partnership with SSIPL. This partnership aims to strengthen SSIPL’s position in the Indian toy industry while building a highly skilled and motivated workforce, essential for driving long-term business success. The primary motive behind acquiring the project is to provide Strategic Consulting’s expertise in strategic HR Transformation and implementation to help SSIPL achieve market leadership.

Since 2017, Stratefix has a proven track record of helping companies increase sales, enhance brand reputation, and optimize cost structures, ensuring tangible business growth and operational efficiency. With over 85 seasoned consultants and 400 clients across 60 industries, they stand as a dynamic force committed to delivering tangible results beyond conventional consulting services.

Mukul Goyal, Co-Founder of Stratefix Consulting commenting on this new onboarding, said “Our engagement with SSIPL is a significant step towards creating a powerhouse in the Indian toy industry. By building a high-performing workforce and optimizing their business strategies, we are confident that SSIPL will achieve remarkable growth and industry leadership. Our goal is to create an atmosphere where creativity develops and staff members are inspired to give their all.”

Shobhit Singh, Director, Stone Sapphire India Pvt. Ltd. said, “Partnering with Stratefix Consulting marks a significant milestone for SSIPL. We are excited about the opportunities this collaboration brings to enhance our HR practices and build a high-performing team. Stratefix’s expertise in business strategy and workforce development will help in our growth and establishing SSIPL as a leader in the industry.”

Strategic Consulting brings a wealth of experience in business strategy and handholding, having successfully partnered with numerous companies in the consumer products sector. Their expertise includes developing competency frameworks, implementing performance management systems, and creating reward and recognition programs, all of which will be integral to SSIPL’s success. By tapping into Strategic Consulting’s expertise, SSIPL aims to implement strategic HR practices that promote employee engagement, professional development, and the overall well-being of SSIPL’s most crucial asset – its human resources.

18, Jun 2024
IF.BE is Hosting LXMI.inc Event For Its Fourth Edition in Mumbai This June

APURVA CHAMERIA

APURVA CHAMERIA Head, Partnership Solutions/ Startups/ Venture Capital at Google India

Apurva Chamaria is the Head of Startups and VC at Google India. Apurva has served in C level roles at global organisations like Ranbaxy, HCL Technologies, RateGain, Tech Mahindra and now at Google.

 He was ranked as a top 10 angel investor in India by Economic Times in 2019 having invested in startups like Innov8, Josh Talks, Dukaan, Goat Brands, Sheroes, Inc 42, Chqbook, Blu Smart, Kawa Space. Apurva has invested in 100+ startups and is a Limited Partner (LP) in VC firms like 9 Unicorns and Gemba Capital. He is also on the IC of SIDBI which is a fund of funds and Venture Catalysts, an early stage fund. He was selected as the “Entrepreneur in Residence” for Harvard Alumni Entrepreneurs in India for 2022-2024. Apurva serves on the start-up steering committee for IAMAI. He is also the author of two best selling books on startups published by Bloomsbury and Penguin Random House.

 He has done his MBA from IMI, Delhi and PG in Advertising & PR from IIMC, New Delhi. He is also an alumnus of Harvard Business School. In 2020 he was made a fellow of the All India Management Association (AIMA). He has served on many advertising juries and is a Campaign Asia 40 under 40.

ROSHAN ABBAS

ROSHAN ABBAS Managing Director, Red Lion

One of India’s finest orators and storytellers, Roshan Abbas is a polymath. A TV & radio host; producer; event manager; creative director; film & theatre director; CEO; angel investor; serial entrepreneur; author; actor and public speaking coach.

 Roshan founded and led Encompass (now Geometry Encompass) as Managing Director into becoming India’s largest, most awarded experiential marketing agency. He was also an initial investor in and continues to be a mentor-partner at The Glitch. Both ventures have been acquired by WPP.

 Roshan has won seven national-level awards for TV and radio. In 2015, he co- founded Kommune – a performing arts collective for storytellers. He also helped conceptualise Spoken festival, bringing together performers from across the world for storytelling, poetry, spoken word, and song.

 Roshan continues to inspire by sharing his life lessons on communication and storytelling with entrepreneurs, corporates, artists, and anyone looking to discover a unique voice!

ELSIE NANJI

ELSIE NANJI Managing Director, Red Lion

Elsie has created ideas and images over the last 4 decades, with a unique aesthetic, that has blurred the line between art and commerce. Working within a cultural and social context over the last 40 years, she has shifted her focus from advertising to pure design in the world of graphics, environmental branding and interiors.

 She feels fortunate to have worked, and to continue working, with some of the greatest minds in photography, film, creative writing, art, design and architecture. Hers is a journey constantly leading to new ideas, executions and installations for major brands, corporate offices, museums and homes. In March 2024, Elsie was recognised as one of the 100 most influential architects and interior designers taking Indian architecture and interior design into the future. Ever since her shift into Interior spaces, she has won this award for the last 7 years consecutively.

SHONALI BOSE
SHONALI BOSE Director, Producer, Writer

Born in Kolkata, Shonali has an MA in Political Science from Columbia University and an MFA in Directing from the UCLA Film School. She has written and directed three feature narrative films – Amu, Margarita with a Straw and The Sky is Pink. All three films had critically acclaimed theatrical releases in India and North America amongst many other countries and won major international awards (including at Sundance and TIFF and three Indian National Awards). Shonali’s short film RaatRani, opened Modern Love Mumbai for Amazon.She just finished shooting an 8 part Series for Amazon Prime – Ziddi Girls – which will release later this year. She also just made her first documentary film “A Fly on the Wall” about her best friend’s death through physician assisted suicide. She is currently in prep on a family comedy film with an A list star. She is the Showrunner and Director of a Limited Series on Parveen Babi which will go on the floors next year. Bose lives between Los Angeles and Bombay and is most proud of being the mother of her two sons – Ishan and Vivan.

MUKUL DEORAMUKUL DEORA Founder & CEO, LAVA Media Filmmaker & Startup Incubator

Mukul Deora is an Indian entrepreneur, filmmaker, musician, and artist. As the founder and CEO of Lava Media, he leverages technology to shape culture – from award-winning movies to community building apps. Mukul developed and produced the Oscar and BAFTA-nominated global hit film The White Tiger, and is an accomplished multimedia artist with 2 solo shows and performances at TED, The Tate Modern (London), and The Serpentine Gallery (London). His previous business ventures include packaging technology, real estate, and digital content storage.

KIRTI POONIAKIRTI POONIA Managing Director, Caimera. inc

Kirti is a pioneering entrepreneur, known for her innovative work at the intersection of fashion, technology, and social impact. She founded Caimera.ai, redefining fashion photography with AI. As co-founder of Relove, she drives circularity in fashion by enabling peer-to-peer resale marketplaces for brands. Kirti’s leadership transformed India’s largest Apparel & Lifestyle Marketplace, scaling artisans from 350 to 27,000 and increasing revenue tenfold. With a background in Tata Administrative Services (TAS), she brings diverse expertise from six Tata companies. Kirti’s impactful contributions have earned her accolades like the Business World Women Entrepreneurship Award and recognition from Niti Aayog as a top entrepreneur driving change in India.

 

SONIA DUBEY DEWAN

SONIA DUBEY DEWAN Founder & CEO, Indian School of Image Management

Sonia Dubey Dewan, AICI CIP is India’s Top Image Consultant. She is the founder
of the Indian School of Image Management (ISIM) and an acclaimed Entrepreneur, Educator, and International Keynote Speaker.

Ms. Dewan boasts 14 years of experience in Image Management, Personal Branding, and Executive Coaching across 17 countries, Impacting and Inspiring the lives of over 300,000 participants including C-suite executives, entrepreneurs, and politicians. As the Founder of India’s first accredited Image Institute, she has trained 400 global image consultants and soft skill trainers. Her work is regularly featured on TV channels, in newspapers, and in magazines. Ms. Dewan believes in the power of investing in oneself, encapsulated in her quote: “You’re your most valuable asset, start investing in it today.” Through her elegant, exuberant, and practical style of presentations, she aims to inspire her audience to recognize their potential and take action toward their personal and professional goals.

Gunjan Arya  CEO, Only Much Louder

Gunjan is the CEO and Board Member of OML Entertainment, a new media and entertainment company that partners with creators and platforms that participate in culture. With its roots in creator management and artist representation, OML’s operations today includes an award-winning content studio that packages and produces a record number of scripted and unscripted shows for OTT platforms, and a global brand solutions business.

 Gunjan has been working in the field of media, marketing and design since the age of 16 and started her brand consulting company ‘Design of Information’ in 2009, which won several coveted awards globally. Gunjan has been part of OML since 2015, and was instrumental in building OML’s global creator network over the last three years that now operates across 20+ countries and 700+ content creators that helps artists, brands and platforms build equity.

 Gunjan is an alumnus of the Schools of Communications and Visual Arts at Emerson College in Boston, with further education from Harvard Business School. Her time off-line is best spent cooking with her husband or at the barré.

18, Jun 2024
TrialX Launches AI powered Clinical Trial Finder for Patient-Friendly Information

TrialX Launches AI powered Clinical Trial Finder for Patient-Friendly Information

New York, NY, June 18, 2024 — TrialX, a leader in digital health solutions, is excited to announce the launch of an innovative AI based Clinical Trial Finder tool on www.TrialX.com, showcasing a host of features designed to simplify access to clinical trial information for all audiences. Leveraging recent advancements in AI technology, the tool revolutionizes the way users navigate and comprehend complex clinical trial information.

With the goal of enhancing transparency and accessibility in clinical research, TrialX’s Clinical Trial Finder tool offers a free user-friendly interface for individuals seeking information about ongoing clinical trials. The tool provides detailed information on about 58K+ active trials running across 189K+ study centers globally in various therapeutic areas, allowing users to search and filter relevant trials based on medical conditions, keywords, location, gender, age and more.

Clinical trial patient recruitment has long been plagued by challenges, with comprehension of complex trial information standing out as a significant barrier. The intricacies of trial protocols, eligibility criteria, and potential risks often overwhelm potential participants, leading to recruitment delays and missed opportunities for medical advancement. Towards addressing these challenges, the Clinical Trial Finder tool uses AI technology to analyze, simplify and rewrite complex terminology into clear, concise language, making clinical trial details more understandable and accessible to broader audiences.

Moreover, patients and caregivers can choose to register as volunteers for upcoming trials. Through advanced AI patient-to-trial matching algorithms, the system continually scans for new studies that match their profiles. Upon identification of a suitable trial, participants receive notifications and can initiate the pre-screening process to determine their eligibility.

“We are thrilled to unveil the AI-driven Clinical Trial Finder, which represents a significant milestone in our ongoing efforts to democratize access to clinical trial information,” said Chintan Patel, CTO, TrialX. The technology underwent rigorous internal evaluation to ensure that the presented information is meaningful and empowers patients to make informed decisions about clinical trial participation.

TrialX’s AI-based Clinical Trial Finder tool is now available to the public on www.TrialX.com, marking a significant milestone in the company’s ongoing mission to revolutionize healthcare and improve patient outcomes through technology-driven solutions. With a focus on user-centric design and cutting-edge technology, TrialX continues to pave the way for advancements in clinical research and patient engagement.

18, Jun 2024
Tierra Negra Premium Mexican Dark Salsa premiers at the Fancy Food Show in New York City,

Tierra Negra Premium Mexican Dark Salsa premiers at the Fancy Food Show in New York City,

Chicago, IL, June 18, 2024 — Successful third-generation Chicago Mexican restauranteur Ivan Gutierrez premiers a unique, authentic dark salsa. The Tierra Negra® Premium Mexican Dark Salsa is spicy and delicious. Tierra Negra’s mission is to create unexpected Mexican flavors using modern twists with century-old ingredients.

This one-of-a-kind salsa will be presented via The Hatchery in New York on June 23-25, 2024, at the trade-only Summer Fancy Food Show by the Specialty Food Association. Thousands of diverse makers, buyers, brokers, distributors, and industry professionals from across the U.S. and the globe will gather for delicious product discovery. The Fancy Food Show is not open to the general public.

The Hatchery in Chicago is a food and beverage incubator and production facility dedicated to supporting Chicago entrepreneurs. “We are so proud of what Ivan has accomplished within The Hatchery’s Incubation Program,” said Natalie Shmulik, Chief Strategy & Incubation Officer, ICNC/The Hatchery. “Our team has been adding Tierra Negra salsa to everything, and we cannot wait to see the product take off on store shelves.”

Ivan Gutierrez, Founder & CEO of Tierra Negra® Salsa, says, “Tierra Negra is inspired by the cultural richness of my ancestry and the example of hard work that was taught to me since childhood. My wish is for Tierra Negra to be savored and enjoyed by all.”

Tierra Negra pre-launched at the One of a Kind Spring Show at The Mart in downtown Chicago in late April. Tierra Negra gave out over 1000 samples of their new premium dark Mexican salsa product. Recent customers commented, “Wow! The flavor continues in your mouth.” And, “This is a delicacy for your palate. You savor Mexico one spoon of Tierra Negra at a time!”

Tierra Negra is available in Chicago at La Casa del Pueblo and Carniceria Maribel in Pilsen, Totto’s Market in Printers Row, Olivia’s Market in Bucktown, and Cermak Produce in Humboldt Park.

Tierra Negra Salsa is a unique blend of olive oil, pasilla chili pepper, garlic, guajillo pepper, cane sugar, granulated onions, annatto, cumin, ground cloves, and coriander.!This authentic Mexican dark salsa will transform your tacos, omelets, steaks, seafood, quesadillas, sauces, bruschetta, and more. A little bit goes a long way by adding extra taste to expand your recipes.

18, Jun 2024
Dr. Wes Heroman Announces Scholarship for Future Healthcare Innovators

Dr. Wes Heroman Announces Scholarship for Future Healthcare Innovators

Columbia, SC, June 18, 2024 — The Dr. Wes Heroman Scholarship for Healthcare Students is now accepting applications for its inaugural award cycle, offering a one-time award of $1,000 to a deserving student. This scholarship, established by the distinguished ophthalmologist Dr. Wes Heroman, is aimed at nurturing the next generation of healthcare professionals who exhibit exceptional academic prowess, a deep passion for healthcare, and a commitment to personal and professional growth.

Scholarship Criteria and Application Details
To be eligible for the Dr. Wes Heroman Scholarship for Healthcare Students, candidates must meet the following criteria:

Educational Pursuit: Applicants must be currently enrolled in an undergraduate or graduate program related to healthcare or preparing to enter university with a focus on a medical degree.

Scholastic Excellence: The scholarship values outstanding academic achievements, seeking individuals who have demonstrated exceptional performance in their academic pursuits.

Passion for Healthcare: Prospective recipients must exhibit a profound dedication to the field of healthcare, showcasing an authentic passion for contributing positively to patient well-being.

Commitment to Personal Development: Candidates should embody a strong commitment to personal and professional growth, actively seeking opportunities to expand their knowledge and skills within the healthcare domain.

Essay Submission: Applicants are required to submit a compelling essay of no more than 1,000 words, responding thoughtfully to the following prompt: “Discuss a notable challenge currently faced by the healthcare industry and propose an innovative solution for addressing it effectively.”

Problem-Solving Aptitude: The selection process favors candidates who can demonstrate creative and resourceful approaches to problem-solving, highlighting their ability to identify and address complex issues within the healthcare sector.

18, Jun 2024
Benchmark International Successfully Facilitated the Transaction Between 3:13 Sales Group, LLC and Gladhaven Capital

Appleton, WI, June 18, 2024 — The seller, 3:13 Sales Group, LLC, specializes in providing outsourced business-to-business sales and account management solutions to companies in the Consumer-Packaged Goods (CPG) industry. With over 20 years of experience, they know what it takes to be a strategic, transparent partner – doing what’s right for you and your customers.

“I wanted to personally thank you (Matthew Kekelis) and the entire Benchmark team for all of your assistance in brokering the sale of 3:13 Sales Group to Gladhaven Capital. I couldn’t have been more impressed with the professionalism, follow-through, and patience you and your staff showed me throughout the entire process. In particular, I’d like to commend Morgan Patterson for the countless emails, calls, and meetings it took to get this across the goal line.

As you know, this was not an easy decision for me. We started this business 12 years ago, and I am proud of what has been built. I also wanted to find a buyer that would be the perfect fit to take this company to the next level and treat the associates, clients, and vendors with the same care and attention they’ve received for so many years. I believe Gladhaven Capital will do just that.

I highly recommend Benchmark International to anyone looking to sell their business. You will not be disappointed. Thank you again for everything!” – Steve Fidlin, Owner, 3:13 Sales Group

The Buyer, Gladhaven Capital, was founded by Jamie Gallagher with the mission to acquire and operate one business for the long term. Jamie has a broad professional background with 20+ years of experience across general management, B2C (CPG) and B2B marketing, corporate strategy, sales, and management consulting.

“We couldn’t be more thrilled to have found the perfect match for our client, 3:13 Sales Group. There is no doubt that Jamie with Gladhaven Capital will build upon the success that Steve and his team have accomplished throughout the years. Best of luck to all.” – Matthew Kekelis, Senior Director, Benchmark International

18, Jun 2024
Ketto Brings Father’s Day Cheer In Advance to Mumbai with Heartfelt Interactions at Marine Drive

18th June 2024, Mumbai – This Father’s Day, Ketto, A crowdfunding platform based in India, brought early Father’s Day cheer to Mumbai’s Marine Drive, celebrating dads and sparking conversations about their unseen strength.

The campaign celebrated dads as everyday heroes. It reminded people to thank the dads who might smile and hide their worries, all while working hard to make their kids feel strong and loved. Ketto asked Mumbaikars a few heart-touching questions – how their fathers have been their rock, and ‘what message they have for them. People shared touching stories about the sacrifices dads make for their kids, things dads might not even talk about. These stories, from working hard to support the family to giving encouraging words, captured the true meaning of Father’s Day.

Varun Sheth, Founder & CEO, of Ketto, shared, “Dads are the silent anchors in our lives. They fight battles we never see, and their sacrifices pave the way for our success. This Father’s Day, Ketto wanted to honour all the amazing Dads by giving Mumbaikars to show their love and appreciation for their fathers.”

Ketto goes beyond crowdfunding. Yes, we’ve helped countless children raise funds for their dads’ medical care, thanks to our amazing community. But this Father’s Day, we want to celebrate dads themselves! Our video is a heartwarming tribute to their strength, reminding everyone that love and appreciation, even in simple ways, can make a huge difference.

The love at Mumbai’s Marine Drive showed us one thing loud and clear: dads are amazing! Ketto’s Father’s Day campaign went beyond just a celebration. It sparked heartfelt conversations between dads and kids, a wave of appreciation that will keep going long after the event.

By encouraging open talks and “thank yous,” Ketto hopes to strengthen the bond between fathers and their children.

18, Jun 2024
RX Japan’s 4th JFEX and 8th JAPAN’S FOOD EXPORT FAIR to Showcase F&B Industry Excellence

Tokyo, Japan, June 18, 2024 — Tokyo Big Sight will host the summer editions of Japan Int’l Food and Beverage Expo (JFEX) and the “JAPAN’S FOOD” EXPORT FAIR from June 19 to 21, reaffirming RX Japan’s pivotal role in promoting the food and beverage (F&B) industry globally.

The importance of the 4th JFEX and the 8th “JAPAN’S FOOD” EXPORT FAIR in the global F&B landscape is highlighted by the steady increase in both exhibitor and visitor numbers. From 728 companies and more than 23,000 visitors in 2023, show participation is forecasted to increase to 900 exhibitors and 27,000 attendees, from 70 countries and regions for this year’s edition.

Anticipating a spike in attendance, participants have a unique opportunity to make the most of their time by visiting the 4th JFEX and the 8th “JAPAN’S FOOD” EXPORT FAIR. By attending both shows, visitors will get the chance to indulge themselves in an array of Japanese and international F&B companies, as well as their newest and most innovative products.

“Our exhibitions’ success and scope demonstrate RX Japan’s dedication to the food and beverage industry,” said Hiroaki Saito, Show Director of RX Japan JFEX and “JAPAN’S FOOD” EXPORT FAIR. “Our flagship events serve primarily as a platform to showcase the immense potential in the food and beverage industry, encouraging development and collaboration between Japanese and international industry key players.”

4th JFEX and 8th “JAPAN’S FOOD” EXPORT FAIR Highlights

4th JFEX will feature several noteworthy, specialised shows, including the new non-alcoholic zone within JFEX WINE & SPIRITS. By highlighting the growing demand for non-alcoholic beverages, this addition gives exhibitors and attendees more information about this developing market niche.

Aside from JFEX WINE & SPIRITS, all attendees will have a varied and engaging experience due to the other sub-shows, which are JFEX FOOD, JFEX MEAT & DAIRY, and JFEX PREMIUM, that cover a wide range of the rich F&B industry.

The esteemed JFEX Awards, which recognise innovation and success in the F&B sector, will honour excellence in four categories: NEW TO JAPAN, INNOVATION, WELLNESS, WINE & SPIRITS, and the new SECRET AWARD. These not only recognise exceptional achievements but also establish industry standards for excellence and innovation.

Meanwhile, the 8th “JAPAN’S FOOD” EXPORT FAIR will highlight its exclusive Appointment Booking System and Premium Buyer Program. These show features aim to facilitate meaningful collaborations between exhibitors and high-potential buyers. In return, this will streamline the business development process and maximise the potential for successful international trade partnerships in the F&B sector.

Aside from that, the 8th “JAPAN’S FOOD” EXPORT FAIR will also offer confectionery and snack, frozen food, agri-food and meat, seafood, Japanese tea and beverage, processed foods, Halal food, Japanese alcoholic beverages, health and beauty food, seasonings and spices, as well as organic food to the thousands of visitors attending. Logistics and transportation companies will also be present at the show, giving attendees a more diverse opportunity.

To guarantee a spot at 4th JFEX and 8th “JAPAN’S FOOD” EXPORT FAIR, attendees are urged to register in advance. For more information and to register for 4th JFEX, go to https://bit.ly/48UxE1r and at https://bit.ly/3U2lCwL for the 8th “JAPAN’S FOOD” EXPORT FAIR.

More opportunities for F&B companies to present their products and services to a worldwide audience will soon be available as exhibitor registration for the winter editions of both the JFEX and the “JAPAN’S FOOD” EXPORT FAIR opens in the coming months.

18, Jun 2024
USHA’s FollowYourHeart Father’s Day Campaign

USHA’

18th June 2024, New Delhi: Usha International, India’s leading consumer durables company, ran a social and print media campaign this Father’s Day to express gratitude to all Fathers and Father figures in our lives – people who enriched our lives in unimaginable ways.

Attached is the video, produced by Fuel Films, celebrating Father’s Day in the Usha way, the premise of which is that when we were kids our fathers encouraged us saying

#FollowYourHeart and now that we are all on the path of our chosen journeys, it’s time for us to give back. It’s now our turn to be able to tell our fathers that it’s time for them to #FollowYourHeart.

The video campaign is being promoted on YouTube, Facebook and Instagram all across India. We are also present across multiple social platforms.

A full-page Father’s Day #FollowYourHeart advertisement (attached) was also published across all 45 editions of The Times of India, the country’s leading newspaper.