Author: Rabindra

Zee Media’s Unprecedented Growth Reinforces Its Dominance in National and Regional Television Reach

Zee Media Corporation Limited (ZMCL), a leading name in Indian news broadcasting, has reaffirmed its commitment to delivering high-quality, unbiased news—a principle that has consistently set it apart in a competitive industry. This dedication to journalistic integrity and audience trust has driven significant growth in viewership across both national and regional channels, as evidenced by the latest data from the Broadcast Audience Research Council (BARC).

Recent BARC ratings for the 49th week of 2024 reveal a substantial surge in Zee Media’s reach and viewership. Zee News, ZMCL’s flagship channel, has outperformed its peers in the news media genre. In Week 49 of 2024, Zee News achieved an impressive reach of 52.2 million, surpassing competitors like TV9 Bharatvarsh , India TV, Times Now Navbharat and ABP News. On free platforms, with a wider coverage reach of 22 million, Zee News emerged as the number one channel, outperforming peers such as Aaj Tak, India TV, News18 India, TV9 Bharatvarsh, Republic Bharat, Times Now Navbharat and ABP News.

Mr. Rahul Sinha, Managing Editor of Zee News, highlighted, “Our commitment to providing credible, authentic, and comprehensive news has been the cornerstone of our growth. We focus on covering all news—big or small, national or local—that matters to the people of India. Our prime time shows, such as ‘Rajneeti’, ‘Baat Pate Ki’, ‘Deshhit’ and ‘DNA’ continue to engage viewers, driving our viewership numbers higher each week. Our audience’s trust is our greatest asset, and we strive every day to honour that trust with integrity and dedication.”

Ms. Hemlata Sharma, Distribution Head at Zee Media, echoed the importance of accessibility in viewership growth: “At Zee Media, our goal is to ensure that all our channels are within easy reach of our audience. Our longstanding reputation in news broadcasting helps our channels stand out in a crowded market. By combining strategic placement with high-quality, engaging content, we consistently capture the attention of viewers and drive impressive results.”

Not only have the national channels seen substantial growth, but Zee Media’s regional channels are also gaining significant traction. Zee Business continues to lead in its genre. In the regional markets, Zee Madhya Pradesh Chhattisgarh (MPCG) leads in the MPCG news genre with the highest gross Average Minute Audience (AMA). Similarly, Zee Rajasthan and Zee Delhi NCR Haryana are no.1 channel in their respective genres, while Salaam TV maintains a dominant position with significant viewership.

Mr. Karan Abhishek Singh, CEO of ZMCL, emphasized the importance of viewer trust and strategic execution, stating, “At ZMCL, our mission has always been to serve the public with accurate, timely, and relevant news. The recent BARC data is a testament to our editorial integrity and our audience’s faith in us. Our strategic distribution efforts and commitment to high-quality journalism continues to drive our channels to new heights. We are focused on delivering content that resonates with viewers across all demographics, ensuring that Zee Media remains at the forefront of the industry.”

With its factual and engaging content, clear strategy, and dedicated team, Zee Media is set to remain a formidable force in the media industry, ready to meet the future with confidence and continue serving its audience with excellence.

Fujifilm Unveils Mikoto Colon Model to Enhance Medical Education at IAGES Training

Chennai, December 12, 2024: FUJIFILM India – a leader in medical technology proudly unveiled the groundbreaking mikoto Colon Model, a cutting-edge endoscopy simulation technology, during the prestigious Indian Association of Gastrointestinal Endosurgeons (IAGES) Prof. Dr. B Krishna Rau Simulation Training Programme, a hands-on endoscopy workshop, in Chennai. Bring this innovation in India reinforces Fujifilm’s commitment to advancing medical education and improving patient outcomes.

The mikoto Colon Model is a state-of-the-art medical training simulator designed to revolutionize endoscopy education. Compact and portable, it combines advanced sensor technology with artificial intelligence to provide realistic feedback, evaluate procedures, and score performance. With four levels of difficulty, it enables self-paced learning for practitioners of varying expertise. This innovative simulator enhances skills, builds confidence, and ensures greater precision in real-world applications, ultimately contributing to improved patient outcomes and advancing the standards of endoscopic care.

Prof. Masashi Fujii, MD, Ph.D., CEO of R Zero Inc., Japan, highlighted the significance of this innovation, stating: “The mikoto Colon Model represents a leap forward in medical training. By combining technology with education, it allows healthcare professionals to refine their skills in a controlled, realistic environment, ensuring better patient outcomes.”

The mikoto Colon Model sets a new standard in endoscopy training.
This state-of-the-art, portable medical simulator utilizes advanced sensors and artificial intelligence to evaluate and score procedures, offering four levels of difficulty for self-guided learning.

Dr. Subhash Agarwal, President, IAGES voiced – “IAGES Endoscopy board has been very active since 2016, under the guidance of Prof B. Krishna Rau, Dr. Easwaramoorthy, Dr Satish Midha and Dr K.Govindaraj ,promoting the importance of endoscopy training for surgeons. Thanks to team IAGES Chennai 2024 under the leadership of Dr Zameer Pasha, Dr T Sivakumar, Dr M.Kanagavel and Dr. Rajavel and their financial support, now we are about to launch Prof BKR Simulation based training programs.”

Speaking at the event, Jumpei Toyoda, General Manager, FUJIFILM Healthcare Asia Pacific, Endoscopy, stated – “With mikoto Colon Model in India, Fujifilm reaffirms its commitment to delivering innovative healthcare solutions. This technology empowers endoscopy professionals to intensify their skills, paving the way for improved diagnostic and therapeutic capabilities.”

The unveiling of the mikoto Colon Model marks a transformative moment in medical training, underscoring Fujifilms dedication to advancing endoscopy education. By combining cutting-edge simulation technology with practical learning, it empowers healthcare professionals to enhance their skills and achieve better patient outcomes.

ITC Nimyle Introduces ‘Clean Equal Mission’ to Champion Equality and Inclusivity

Hyderabad, 12th December, 2024 : ITC Nimyle, India’s trusted home hygiene brand made with neem, takes a conscious step towards a more responsible tomorrow with the launch of its Clean Equal Mission. In many households, women are expected to take the primary responsibility of household chores especially cleaning. The initiative is designed to foster equality in cleaning by raising awareness and inspiring action among the next gen. The Clean Equal Mission includes a first-of-kind educative module for children, to instil cleaning as a shared responsibility. Our endeavour is to inculcate a change in society which will enable children of today to grow up with a deep sense of independence and equality along with the basics of cleanliness and hygiene.

Cleaning is the first chore that children are usually tasked with at home. Studies have shown that doing chores from a young age lays the groundwork for a more fulfilling and successful life in the future. Participating in these chores also helps them develop a stronger sense of self-worth while fostering empathy and teamwork skills. Most importantly, it encourages independence, which is crucial for their future.

Joining the launch at Hyderabad, was former World No. 1 in Women’s Doubles (Tennis), Ms. Sania Mirza. The launch event included an interactive panel discussion with Ms. Sania Mirza, Mr. Sanjay Srinivas, Vice President – Marketing, Personal Care Products Business, ITC Limited, along with Ms. Madhavi Chandra, Principal of Gitanjali Devshala and Director in the Gitanjali Group of schools, and Ms. Kiranmai Choudary, an accomplished educator and parenting mentor trained under Glenn Doman at The Institutes for Achievement of Human Potential, Philadelphia, USA. Ms. Choudary further engaged invitee parents in an interactive workshop on Clean Equal.

Through engaging, age-appropriate educational content, the program inspires kids to embrace responsibility in a positive, fun and relatable way. This initiative is a collaborative programme with schools and parents to help children internalise the idea of Clean Equal enabling them to grow into responsible individuals who value equality.

Sania Mirza, endorsing the initiative, added, “I am honoured to be a part of ITC Nimyle’s Clean Equal Mission. This initiative deeply resonates with my values and the need for responsible parenting. It’s more than just cleaning; it’s about fostering a sense of shared responsibility and nurturing the mindset of equality from an impressionably young age. I must compliment the ITC Nimyle team for broaching this conversation which will encourage parents like us, schools and children to collectively work together for a more equal and responsible tomorrow!”

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited commented, “ITC Nimyle’s Clean Equal Mission reflects our dedication to drive positive change by fostering values of equality from a young age. Cleaning is one of the first household chores that drives a sense of ownership, pride and self-worth. We believe that this program will help children nurture the values of teamwork, independence, and a sense of empowerment, encouraging them to become more responsible adults in the future.’’

Nimyle Clean Equal Mission is built on a simple yet powerful idea: household chores, including cleaning, are more than tasks; they are opportunities to teach life skills, build self-worth, and foster cleanliness, hygiene and equality. The programme seeks to engage through schools and help parents integrate these practices into their children’s lives through engaging, age-appropriate activities. Nimyle Clean Equal Mission marks its beginning in Hyderabad with an outreach to more than 1 lakh students in its first phase in Hyderabad. Over the next few months, the initiative will scale its outreach to engage more than 8 Lakh students in India.

Fashor CEO Vikram Kankaria Looks Back at Fashion Retail’s Evolution in 2024

By-Vikram Kankaria, Co-Founder & CEO, Fashor

As we close the curtain on 2024, it’s inspiring to look back at what has been an extraordinary year for Fashor and the fashion industry as a whole. This year was marked by rapid evolution in consumer behavior, driven by technology, sustainability, and a deeper appreciation for inclusivity in fashion.

Key Highlights and Challenges of 2024

2024 has been a milestone year for Fashor. With over 10 lakh loyal customers, we’ve grown not just in numbers but also in the hearts of Indian women who resonate with our ethos of making affordable, designer ethnic wear accessible to all. The introduction of Sara Ali Khan as our first brand ambassador through the “Dil Se Indian” campaign has elevated our brand visibility, aligning perfectly with our celebration of tradition and modernity.

This year, we secured $5 million in funding from Blume Ventures, which has set the stage for our next phase of omni-channel expansion. While expanding our digital presence, we’ve also embraced offline retail with plans to open 100 exclusive brand outlets (EBOs) in the coming years. However, the path hasn’t been without challenges. Rising costs in raw materials and supply chain inefficiencies have tested our ability to maintain affordability while delivering exceptional quality. But through strategic planning and a relentless focus on customer satisfaction, we’ve navigated these hurdles successfully.

Trends That Shaped 2024

Several exciting trends have redefined the fashion landscape this year:
1. Rise of Regional Fashion: Indian consumers are embracing the richness of local craftsmanship. Ethnic wear has gained significant traction, with Tier 2 and Tier 3 cities driving nearly 60% of fashion retail growth in India. Fashor’s focus on ethnic and fusion styles has placed us at the forefront of this movement.
2. Inclusivity in Sizing and Styles: With women increasingly seeking fashion that celebrates diversity, inclusivity is no longer an option—it’s a necessity. At Fashor, offering sizes from S to 5XL has helped us cater to every body type, empowering women to feel confident and stylish.
3. Fast Yet Sustainable Fashion: Consumers are becoming more eco-conscious, prompting brands to innovate in sustainable manufacturing practices. While we launch over 500 new styles every month, we are also exploring eco-friendly fabric options and production methods to align with this shift.
4. Digital-First Approach with Omni-Channel Growth: With online fashion sales expected to grow by 35% annually, brands must maintain a strong digital footprint. Yet, the resurgence of offline retail proves that Indian shoppers enjoy touchpoints that bridge physical and digital experiences. This is where our EBOs and presence in retail giants like Shoppers Stop and Lifestyle have strengthened our position.

Vision for 2025
Looking ahead, 2025 promises to be a transformative year for the fashion industry, and we are poised to lead the charge. Here’s what excites me most:

– Deeper Customer Connections Through Technology: AI and machine learning will play an even greater role in offering personalized shopping experiences. From tailored recommendations to virtual try-ons, we aim to make fashion more intuitive and enjoyable for our customers.

– Omni-Channel Excellence: While our online channels will remain strong growth drivers, the opening of Fashor’s EBOs across India will enable us to create a seamless shopping experience, offering the best of both worlds to our customers.

– Sustainability as a Core Value: Fashion cannot thrive without responsibility. In 2025, we aim to introduce eco-friendly collections while optimizing production to minimize waste and reduce environmental impact.

– Expansion Beyond Borders: We are soon launching a global website to cater to the growing demand internationally. We have customers across the US, UK, Dubai, Malaysia

Personal Reflection and Gratitude
Fashor began as a dream to redefine ethnic fashion in India, and today, that dream feels more tangible than ever. I am proud of how far we’ve come, but I’m equally excited about the road ahead. At the heart of Fashor is our belief in celebrating every woman’s individuality and helping her embrace her unique style. This belief will continue to guide us as we evolve.

I am deeply grateful to our incredible team, our loyal customers, and our partners for making 2024 a landmark year. As we step into 2025, my focus remains on fostering innovation, promoting inclusivity, and staying true to our mission of making fashion accessible, empowering, and joyful for every woman.

Here’s to a new year filled with fresh opportunities, bold milestones, and endless inspiration!

Chandigarh Races Toward a Greener Future at SBI Green Marathon Season 5 with Mirchi

Chandigarh, December 2024: Between staying in bed on a cold winter morning and being the flagbearers of sustainability, the residents of Chandigarh chose the latter – all charged up to go beyond finish lines. The leisurely atmosphere of the Chandigarh Club sensed a different vibe altogether – a vibe of change, a vibe of motivation, a vibe of hope. 8th December 2024 was a day when 3000 + residents of Chandigarh donned their winter athleisure, all warmed up for SBI Green Marathon in association with Mirchi.

SBI Green Marathon in association with Mirchi has always encouraged everyone to go beyond finish lines – through a sustainable marathon, you not only run for a healthy you, but also for healthy planet! And we’re glad that the city of Chandigarh showed interest in bringing a change and join us in our initiative.

SBI and Mirchi have always stayed true to the commitment of a sustainable marathon. As part of registration for the run, they received organic T-shirts and plant-able BIBs, with a view to introduce a sustainable practice right from the start. These plant-able BIBs would help make the greenest city of Chandigarh, to retain its greenery.

Running categories include 5K, 10K, and 21K, creating an opportunity for all kinds of participation. You could be a beginner or an expert, what matters the most is your intent for a greener tomorrow. Additionally, the certification by AIMS (Association of International Marathons and Distance Races), adds a global stamp of credibility and appeal, opening doors for global opportunities in the space of marathons.

Senior management from State Bank of India Shri Manoranjan Panda – General Manager Network 1, Shashank Kumar – Deputy General Manager and army representative Maj Gen Mathew Jacob, Commandant of the prestigious Military Hospital of Western Command were duly present at the event to flag off the marathon.

Being in the lively and vibrant city of Chandigarh, SBI and Mirchi emphasized picking the venue and wanted it to be perfect. Having said this, the epitome of recreation in Chandigarh i.e. the Chandigarh Club was the venue. The wide and clean roads of Chandigarh proved to be a perfect and pleasant backdrop for every runner.

As every participant ran on the track, the hope of a greener tomorrow was clearly visible on everyone’s face.

SBI Green marathon as an initiative is more than just a run. It’s an effort to build and grow a community of those who wish to see a green, clean and healthy tomorrow. The thought of going “Beyond Finish Lines” is a call to action, encouraging runners to be catalysts of positive and long-term change on a global level.

RJ Abby and RJ Omika from Mirchi Chandigarh played hosts for the event ensuring the participants are charged up and engaged for the run. Alongside, active members from the running community like Harjit Singh, Abhilasha Rai, Sanodh Saggi, Dipendar Singh and Inderjeet Singh wore the shoes of ambassadors for the run and played a key role in engaging with participants and pushing them to go beyond the finish line.

In a remarkable display of determination and grit, 14 blind children from Punjab University took part in the 5KM run. These young champions, who have faced unimaginable challenges in their daily lives, showed the world that with unwavering spirit and unrelenting passion, anything is possible. These children were motivated and volunteered by a team of officers led by Col Inderjit Singh and Col Ajitpal Singh.

 SBI and Mirchi partnered with Skrap as their waste management agency to handle waste generated during the event, responsibly. This association reflected the organizers’ ongoing commitment to reducing environmental impact and promoting transparency, ensuring every aspect of the marathon aligns with its green ethos.

The 5th Edition of the SBI Green Marathon in collaboration with Mirchi is all about bringing a sustainable change, in you and in the planet. It’s not just a race but a beacon of sustainability, showing that real change happens when actions go beyond the finish lines.

To conclude, the city of Chandigarh is an experience in itself and with a touch of sustainability, it was more of a fulfilling experience. A mood board of laughs, sweat, hushes but above anything, pride. Pride in every cheer, every step pushing towards the finish line.

Vishal Jain Joins AiDASH as Head of AI, Advancing Integrated Platform for Grid Inspection and Monitoring

BENGALURU, December 12, 2024 — AiDASH, an enterprise SaaS company providing satellite-first AI applications for remote inspection and monitoring of critical infrastructure, today announced the appointment of Dr. Vishal Jain as Head of AI. Dr. Jain brings over 15 years of expertise in perception and mapping, leveraging aerial, satellite, and terrestrial data, including LiDAR, infrared, and optical imagery. In his new role, he will lead AI innovation on AiDASH’s integrated Platform for Grid Inspection and Monitoring. He will be based in AiDASH’s global headquarters in Palo Alto.

Jain’s previous roles in AI, computer vision, robotics, autonomous vehicles, precision mapping, and data fusion align closely with AiDASH’s unified, satellite-first approach to grid inspection and monitoring, aimed at making critical infrastructure more climate-resilient and sustainable.

At Velodyne LiDAR, Jain led the software engineering division responsible for building real-time LiDAR perception systems widely used in autonomous vehicles and robots. The product capabilities were utilized across different sectors, including autonomous driving, industrial mobility, and perimeter security.

 Jain co-founded Vision Systems, where he led the development of cutting-edge aerial and satellite imaging systems for large-scale reconnaissance and change detection, delivering critical solutions to the Department of Defense (DoD) and its associated agencies, including the Defense Advanced Research Projects Agency (DARPA), National Geospatial-Intelligence Agency (NGA), Air Force Research Laboratory (AFRL), and Intelligence Advanced Research Projects Activity (IARPA).

 Jain played a key role in advancing HD mapping at HERE Technologies. He spearheaded the integration of crowd-sourced data to create highly accurate, real-time precision maps for autonomous vehicles. His work helped autonomous systems navigate complex environments, supporting safer and more efficient transportation solutions.

 At 2-Sigma School, Jain led AI initiatives, developing multi-modal LLM applications to advance adaptive learning.
As a Research Fellow at Robotics Research, he helped architect next-generation perception systems for autonomous vehicles, specializing in perceiving off-road terrains for object segmentation and tracking in challenging environments.

“Vishal’s addition underscores AiDASH’s commitment to advancing climate resilience for the industries that need it most using the most advanced AI,” said Abhishek Singh, CEO and Co-Founder of AiDASH. “His technical expertise and vision will help us deliver critical insights to adapt to the increasing challenges posed by climate change on vital infrastructure.”

Jain earned a PhD in Computer Vision from Brown University and a B.Tech in Electrical Engineering from IIT Delhi. With expertise in technical leadership, practical implementation, and groundbreaking research, he complements AiDASH’s goal of providing satellite-first AI applications for remote inspection and monitoring to make critical infrastructure climate-resilient.

Accelerating Innovation to Meet Global Demand
Jain joins AiDASH amid rapid growth, with over 150 global customers and a track record of doubling annual revenue since 2019. His expertise will support AiDASH’s goal of empowering critical infrastructure industries to make data-informed decisions that protect assets and surrounding environments against climate-related risks.

In-Flight Payments Revolutionized: Worldline and Forthcode Launch Android POS Solutions in India

Mumbai, 12 December 2024: Worldline (Euronext: WLN), a global leader in payment services, announced a strategic partnership with Forthcode, a Software as a Service (SaaS) platform provider, to provide in-flight payment solutions using its Android POS machines in India.

Ancillary revenue is an integral component of any airlines operations but without digitisation managing it manually becomes time consuming.

The strategic partnership between Worldline and Forthcode addresses this problem and through an integrated platform combines in-flight retail, inventory management and payment solutions with Worldline’s Android POS. The integrated platform is a cloud-hosted Software as a Service (SaaS) solution, designed to manage complete operations, catering management, and onboard sales.

This digitalization and automation will create a seamless and scalable solution for any airline. A reliable POS solution helps airline generate additional revenues while the transactions are quick, and reconciliation is automated.

For the traveller, it creates convenience and ease of purchase without depending on cash. They can simply pay via credit card by tapping or dipping to purchase any items onboard while flying.

Mr. Sheik Mohideen, Executive Vice President – India, Worldline, said: “Our partnership with Forthcode to enhance the in-flight experience demonstrates our commitment to providing a comprehensive omnichannel payment solution. I am confident that this collaboration will lead to smarter and more inclusive payment options that can accelerate business growth.”

Ajith Balakumar, CEO of Forthcode, said, “This partnership with Worldline marks a significant milestone in our journey to drive innovation in the fintech/aviation space. At Forthcode, we believe in the power of technology to transform industries, and by aligning our expertise with Worldline’s leadership in secure payments, we are setting new standards for what’s possible in digital commerce. Together, we are ready to empower airlines worldwide.”

Panasonic Unveils Advanced i-PRO AI Surveillance Solutions at IFSEC India 2024

India, 12th December 2024: The System Solutions Division (SSD) of Panasonic Life Solutions India (PLSIND), a diversified technology company today announced the launch of two new innovative surveillance solutions at the IFSEC India 2024, South Asia’s largest security expo and conference held in New Delhi. The new solutions include the AI-enabled High Zoom Bullet Camera and X-series Camera with AI based On-site Learning analytics, designed to provide unparalleled security and surveillance capabilities to the Indian market. Besides this, the company also showcased its comprehensive security and surveillance portfolio at the event, including the recently launched anti-ligature corner camera and Video Door Phone range- highlighting the company’s extensive range of solutions.

Commenting on the launch, Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India said, “With increasing urbanization and infrastructure development, the Indian market is at the cusp of a surveillance revolution. The integration of innovative technologies, such as Artificial Intelligence (AI) and the Internet of Things (IoT) is providing boundless opportunities to the sector, with enhanced capabilities like facial recognition and real-time analytics. At Panasonic, we are proud to be at the forefront of this transformation with our advanced solutions that cater to the evolving needs of our customers. The latest AI-powered i-PRO camera solutions, unveiled at IFSEC India 2024, have been meticulously designed to address the unique security challenges faced by Indian customers, empowering them to create safer, more secure environments.”

“With a strong presence in India and serving over 500 leading enterprises, we understand the unique security challenges faced by different industries. Our intelligent security solutions encompass CCTV Camera Surveillance, Perimeter Security, and Access Control solutions that streamline operations and increase efficiency. This integrated approach optimizes cost efficiency and brings down the total cost of ownership for businesses,” Mr. Wadhawan further added.

The AI-enabled High Zoom Bullet Camera features 10x and 30x zoom options, available in 2MP, 5MP, and 4K resolutions, with long-range IR LED capabilities up to 250m/820ft for optimal performance in low-light conditions. These cameras are equipped with AI-driven object detection using the Ambarella CV52 SoC, offering enhanced object detection. The i-PRO Active Guard intelligent search application is integrated with various metadata describing the unique attributes of humans and vehicles and is seamlessly delivered to popular Video Management Systems (VMS). Additionally, four LPR-optimized models capture objects at high speeds (up to 130 km/h) during the day or night. The cameras also include gyro-based stabilization for improved image long-range zoom operations, reducing vibration and ensuring sharp images, even in challenging conditions. The solution is ideal for traffic and perimeter surveillance, including night vision capabilities.

The new i-PRO X Series Camera lineup leverages AI on-site learning, allowing users or integrators to train the camera to monitor specific objects. Enhanced edge computing power enables further customization by teaching the camera to identify unique objects of interest. It can also upgrade non-AI network cameras into AI-enabled smart devices. Available in 2MP, 5MP, 6MP, and 4K models, the X Series offers exceptional image performance with a Wide Dynamic Range (WDR) of up to 144dB and IR illumination of up to 70 meters, ensuring clarity in all conditions. This surveillance solution is ideal for applications in manufacturing units, hospitals, retail outlets, etc.

Anphonic’s Expansion in India: 25 New Brand Partnerships and a 20% Boost in AOV

December 12th 2024: NATIONAL – Anphonic, a growth partner to D2C brands for maximising their revenue, onboards over 25 brands in the last two months showcasing the need for smart enablers beyond traditional performance marketing. This rapid growth has unlocked $100,000 in incremental sales, raising average order value (AOV) by about 20%.

Among the notable brands that have joined Anphonic’s innovative ecosystem are Waterscience, Nuutjob, Tiivra, ThePahadiStory, Factornotes, Bhoj Masale, Nautica, Kaatil, Plaay, and Alpino. Anphonic empowers brands to personalize the shopping journey, driving higher average order values, increased conversions, and lasting customer loyalty. The swift adoption of AI-powered personalization by these online retailers signals a paradigm shift in how D2C brands engage with their customers.

Vicky Kukreja, Founder and CEO of Anphonic, stated, “Our platform is designed to empower brands by offering personalized shopping experiences that resonate with online shoppers , ultimately leading to increased conversions, higher AOV and loyal customers . We understand that in today’s competitive market, brands need to connect deeply with their customers. By leveraging advanced AI- powered shopping experiences, we can create tailored interactions that not only meet but exceed shopper expectations. We are thrilled to partner with these brands and look forward to working collaboratively to drive growth and innovation in the expanding online retail landscape”.

Anphonic is dedicated to maximizing shopper interactions and empowering retail growth through AI-driven, hyper-personalized solutions. With a mission to enhance engagement and strengthen brand loyalty, ensuring sustainable success for brands.

Early-Onset Breast Cancer: Key Facts and Advice for Younger Women

As women often juggle multiple responsibilities, health sometimes takes a backseat. But staying proactive about wellness is crucial, especially when it comes to understanding changes in our bodies. The choices we make now, in our youth, can have lasting effects on our long-term well-being. It’s essential to remain informed and aware of any signs that may signal a deeper issue.

 One area that demands attention, particularly for younger women, is breast cancer. While it’s often viewed as a condition that primarily affects older women, early-onset breast cancer—diagnosed before the age of 45—is becoming an increasingly relevant topic. Thus, making it imperative to know about this condition, the potential risk factors, and the importance of early detection.

 What Is Early-Onset Breast Cancer?
Early-onset breast cancer refers to cases diagnosed in women under the age of 45. Although less common in younger women, its impact can be particularly challenging due to unique risk factors and concerns. The aggressive nature of some breast cancer subtypes, combined with the potential effects on fertility and long-term health, makes early detection and treatment especially critical.

 Risk Factors for Younger Women
Several factors may increase the likelihood of breast cancer in younger women, including:
1. Genetic Predisposition: A family history of breast cancer, particularly with mutations in genes like BRCA1 and BRCA2, significantly raises the risk.
2. Reproductive History: Women who began menstruating at an early age, had children later in life (or not at all), or experienced early menopause may face a higher risk.
3. Lifestyle Factors: Smoking, alcohol consumption, and an unhealthy diet can contribute to an elevated risk.
4. Radiation Exposure: Previous radiation therapy to the chest, especially during adolescence, can increase the likelihood of breast cancer later in life.

 The Importance of Early Detection
For younger women, breast cancer can often be more aggressive. Tumors may grow and spread more quickly, making early detection vital. Regular breast self-examinations, along with routine screenings like mammograms, are key to catching the disease in its earliest stages. If you notice any changes in your breasts, such as lumps, pain, or unusual discharge, seeking medical advice is crucial.

 Treatment Options for Younger Women
Treatment for early-onset breast cancer typically depends on the cancer’s stage and specific characteristics. Options may include:
• Surgery: To remove the tumor or, in more severe cases, a mastectomy to remove the entire breast.
• Chemotherapy and Radiation: These therapies are often used post-surgery to eliminate any remaining cancer cells and reduce the risk of recurrence.
• Targeted Therapy: Treatments that specifically target the cancer’s unique properties can be an effective option for certain subtypes.

 Navigating the Emotional and Physical Impact
Being diagnosed with breast cancer at a younger age brings unique challenges. Many women face concerns about fertility, body image, and balancing treatment with personal and professional responsibilities. Seeking emotional support—whether from family, friends, or support groups—can help in coping with these complexities.

 Take Charge of Your Health
While the risk of breast cancer in younger women may seem daunting, being informed, proactive, and vigilant can make all the difference. Know your body, prioritize regular check-ups, and don’t hesitate to consult a healthcare provider if you notice any unusual changes. Early detection can lead to more effective treatment and a better prognosis, empowering you to take control of your health and future.