Author: Rabindra

La Piazza, Hyatt Regency Delhi Celebrates 3 Decades of Excellence

Kolkata, 30th September, 2024: Bhowanipur 75 Palli is set to commemorate its Diamond Jubilee year with a grand celebration of Durga Puja, showcasing a vibrant theme titled “Tobuo Tomar Kache Aamar Hridoy”. This year marks a significant milestone in the history of one of South Kolkata’s most cherished puja committees, reflecting the enduring spirit and evolving culture of Kolkata.

The thematic celebration, crafted by renowned artist Shivshankar Das, will feature a mandap that embodies a rustic aesthetic, utilizing eco-friendly materials such as iron and asbestos sheets. The artistic vision is complemented by the intricate idol design by world-renowned artist Sanatan Dinda, ensuring a blend of tradition and modernity. In the words of poet Jibanananda Das, “Yet my heart is with you,” resonating with the sentiments of Kolkata’s residents, who find comfort and identity in their vibrant city.

Speaking to the media, Mr. Subir Das, Club Secretary said, “As we celebrate the Diamond Jubilee of Bhowanipur 75 Palli, we are reminded of the rich cultural heritage that binds us as a community. Our theme, ‘Tobuo Tomar Kache Aamar Hridoy,’ beautifully captures the essence of our love for Kolkata, a city that has witnessed countless transformations yet remains a cherished part of our identity. This year, we aim to blend tradition with modernity, reflecting how Kolkata continues to evolve while staying true to its roots. Through the artistry of Shivshankar Das and Sanatan Dinda, we hope to create an immersive experience that resonates with every visitor, rekindling their connection to our beloved city.”

In addition to the grand celebrations, Bhowanipur 75 Palli is committed to social responsibility. A portion of the donations collected during Durga Puja is dedicated to various social initiatives throughout the year. These efforts include complimentary health check-ups, awareness programs on socio-economic issues, and blood, body, and eye donation camps. The committee also distributes clothing to the underprivileged and educational kits to children in need, reinforcing its dedication to community welfare.

This World Heart Day, Keep Your Heart Healthy & Happy with a Handful of Almonds

Bengaluru, September 30, 2024: World Heart Day, observed annually on September 29, serves as a reminder of the importance of heart health. Each year on this day, healthcare providers, government bodies, and international organizations come together to raise awareness about cardiovascular diseases (CVDs) and promote actions to prevent, detect, and manage these conditions. In recent years, India has experienced a concerning rise in CVD cases. A recent study involving 65,562 Indian adults aged 45 and above found 29.4% self-reported prevalence of diagnosed cardiovascular diseases, highlighting urgent public health concerns and the need for targeted awareness and prevention programs. One effective way to support heart health is by incorporating heart-healthy foods like almonds into our daily diet.

Almonds are a powerful ally in the fight against heart disease. With 15 essential nutrients, including protein, healthy fats, zinc, dietary fiber, magnesium, and potassium, almonds are well-known for their heart-friendly benefits. Regularly consuming a handful of almonds can help lower total and LDL cholesterol levels, as well as reduce heart-damaging inflammation, making them an excellent choice for supporting cardiovascular health.

A study published in the Journal of the American Heart Association found that a daily snack of 42 grams of almonds, consumed as part of an overall healthy diet, improved several heart disease risk factors. Snacking on almonds reduced central adiposity (belly fat) and waist circumference—well-established risk factors for heart disease.

Therefore, incorporating a handful of almonds into the daily well-balanced diet is a beneficial habit for keeping the heart healthy and managing cholesterol levels. The best part is that almonds are extremely versatile and nutritious in any form, making them a convenient snack option at any time of the day.

Commenting on World Heart Day, Bollywood Actress, Soha Ali Khan said, “Maintaining a healthy, balanced diet and staying active are essential for heart health—something I prioritize for both me and my family. I’m always mindful of our food choices, making sure we limit junk food and choose healthier options like almonds. I rely on almonds in my daily routine; they keep me full longer and help me avoid unhealthy snacks. I also make it a point to stay active with a variety of workouts, including yoga, pilates, and strength training, to support my heart health.”

Sharing her thoughts on the World Heart Day, Popular South Indian Actress, Shriya Saran said, “On this day, I encourage everyone to prioritize heart health by making mindful choices in their daily lives. As someone who is health-conscious, I focus on making nutritious choices for my meals and consciously incorporate heart-healthy snacks like almonds into my diet. Almonds are my go-to snack as they provide essential nutrients such as protein and dietary fiber, and support overall heart health and well-being.”

Dr. Rohini Patil, MBBS and Nutritionist said, “It’s crucial to recognize how our dietary and lifestyle choices impact heart health. Unhealthy eating habits, high stress levels, lack of sleep, and sedentary lifestyles are all factors that can contribute to obesity, heart problems, and diabetes. As a physician and nutritionist, I recommend incorporating regular physical activity and a balanced diet to support a healthy heart. Swapping unhealthy foods for heart-healthy options like almonds, seasonal fruits, vegetables, and lean proteins can make a significant difference. Almonds, are beneficial for heart health, as they help lower LDL and total cholesterol levels when included in a balanced diet.”

Sheela Krishnaswamy, Nutrition and Wellness Consultant, said, “India has seen a significant rise in heart attack cases in recent years, which clearly highlights the need to shift away from the current lifestyle to a healthier, more balanced one. Factors like adequate sleep and stress management play a vital role in maintaining heart health, with a particular emphasis on diet. Including almonds in your diet may help lower total and LDL cholesterol, as well as reduce heart-damaging inflammation, which are all essential for keeping the heart healthy. These powerhouse nuts also contain 15 essential nutrients that support the body’s overall functioning and well-being.”

Renowned Actor Naga Chaitanya Unveils Next-Gen Thrills at Wonderla Hyderabad: Two new Rides, Hyperverse and G-Fall

Hyderabad, 30 September 2024: Wonderla Holidays Ltd, India’s largest amusement park chain, today unveiled two thrilling new attractions at Wonderla Hyderabad—Hyperverse and G-Fall—that blend cutting-edge technology with heart-pounding adventure. The rides were inaugurated on September 27th by popular Cine actor Naga Chaitanya, alongside Mr. Arun K Chittilappilly (Managing Director), Mr. Dheeran Choudhary (COO), and Mr. Madhu Sudhan Gutta (Park Head, Wonderla Hyderabad). These high-tech, adrenaline-pumping experiences push the boundaries of imagination, reinforcing Wonderla’s commitment to providing unmatched entertainment and elevating the visitor experience.

G-Fall, a towering free-fall ride, stands at a height of 40 meters. With 12 riders seated around a circular gondola, it delivers an intense, high-thrill plummet, making it an unmissable experience for adrenaline lovers.

Hyperverse offers a cutting-edge Metaverse 3D Theater experience, accommodating over 30 people per session for an immersive 5-minute viewing. Featuring an 8K high-resolution display, 360° surround sound, and 270° light and shadow design, it transports guests into breathtaking flying scenes with stunning 3D visuals. This thrilling, fully immersive metaverse journey redefines futuristic Wonderla Holidays had conducted a naming contest on their Instagram handle earlier for the new ride, G-Fall. It attracted many creative suggestions, with “G-Fall” being the top choice.

Addressing the gathering, Arun K. Chittilappilly, Managing Director, Wonderla Holidays, expressed his enthusiasm and said, “At Wonderla, we are dedicated to advancing the boundaries of entertainment. entertainment and creating experiences that are both exhilarating and revolutionary. The new ride, Hyperverse signifies a bold step into the future of immersive technology, blending innovation with imagination in a remarkable way. As for the G-Fall, it’s our newest foray into the realm of extreme thrills, ensuring an unforgettable adventure for all who dare to experience it. We can’t wait for everyone to come and experience these groundbreaking attractions firsthand. We will continue innovating and adding more exciting experiences in all our parks”

Naga Chaitanya, renowned actor and Chief Guest at the launch, expressed his excitement , “I am truly honored to have launched these exciting attractions at Wonderla Hyderabad. As someone who thrives on exploring new horizons in my work and personal life, it’s thrilling to see how Wonderla is bringing world-class rides, on par with those in major global parks, right here to India. With the rising global trend for VR-based experiences, Wonderla is leading the charge in immersive entertainment. These rides are not just about thrills—they’re transforming how we experience fun and adventure. I can’t wait for everyone to dive into these groundbreaking attractions and make unforgettable memories.”

Amazon India signs MoU with Ministry of Labour and Employment to facilitate posting of open job opportunities on the NCS portal

New Delhi, September 30: Amazon India today announced that it has signed an MoU with the Ministry of Labour and Employment (Ministry) to utilize the National Career Service (NCS) portal of the Ministry for facilitating posting of available work opportunities at Amazon and its staffing agencies. This will enable job seekers across India to view such working opportunities and also help Amazon India and its staffing agencies to post job openings and source candidates from the NCS portal. This will also enable jobseekers, who have registered on the NCS portal, to smoothly search and apply for the relevant opportunities available at Amazon. Amazon is the first e-commerce company to collaborate with the Ministry of Labour and Employment for the NCS portal. This partnership aims to connect aspiring individuals with career prospects that match their skills and qualifications.

The jobseekers registered on the NCS portal will be able to explore and apply for a wide variety of job roles across Amazon’s corporate offices and operations network that align with their skills and aspirations. Access to NCS’s extensive database will enable Amazon and its staffing agencies to source candidate profiles more effectively and hire them for roles across the country. The company and its staffing agencies can hire for a range of employee and associate cohorts including women and persons with disabilities. This collaboration is a significant step towards addressing the hiring challenges faced by both job seekers and job providers in India. In FY 2024, the total number of registered job seekers on the NCS portal stood at over 87 lakh. By bridging the gap between supply and demand, NCS has the potential to connect job providers and job seekers across levels and roles particularly in the fast-growing e-commerce sector, and contribute to the overall economic development of the country.

“We are excited to partner with the Ministry of Labour and Employment to combine our pursuit of candidates with NCS’s vast network. It’s important to spread awareness of open roles, improve job matching, and provide an easy way for jobseekers to search, especially for underserved communities. By listing work opportunities across Amazon on the National Career Service portal, jobseekers across India will have access to the various roles we offer,” said Deepti Varma, Vice President, HR/ People Experience and Technology, Amazon Stores, India, Japan and Emerging Markets.

Speaking on the partnership, Dr. Mansukh Mandaviya, Union Minister of Labour & Employment and Youth Affairs & Sports said, ‘’We commend Amazon India for becoming a valued partner in this endeavor and integrating with the National Career Service portal. This collaboration will go a long way in increasing the visibility of work opportunities at Amazon, aligning with our vision of a pan-India one-stop portal that effectively connects employers with candidates. With Amazon’s array of roles and their commitment to nurturing talent, we are confident that this synergy will unlock new employment opportunities for the youth of the country.”

Since its inception in in India, Amazon has created over 13 lakh direct and indirect jobs. The company directly employs over 1.2 lakh people across various roles, these include operations roles like fulfillment centers, distribution centers, customer service, as well as corporate roles such as software development, human resources, program management, machine learning data services, and seller support. Every year, Amazon creates tens of thousands of seasonal work opportunities during the festive season. Recently, it announced over 110,000 seasonal work opportunities across its operations network to serve millions of customers during the upcoming festive period. These opportunities span direct and indirect jobs across cities like Mumbai, Delhi, Pune, Bangalore, Hyderabad, Kolkata, Lucknow, and Chennai. Notably, Amazon has hired thousands of women associates and close to 1900 persons with disabilities into its existing workforce. The company remains committed to providing diverse and inclusive work opportunities nationwide.

Enparadigm Launches AI-Powered CatalyX Platform

Mumbai, 30th September: Enparadigm, an AI-driven experiential learning and talent intelligence solutions company, announces the AI-powered upgrade of its flagship platform, CatalyX. This enhancement enables the creation of hyper-personalized learning paths through immersive, real-time simulations, enhancing corporate learning, improving skill transfer, and scaling seamlessly across automotive, banking/finance, business consulting, construction, insurance, and manufacturing industries. This upgrade reflects Enparadigm’s commitment to leveraging cutting-edge technology, positioning the platform as a game-changer in corporate learning and development.

CatalyX addresses the critical challenge of making corporate learning highly relevant and contextual to every learner. The platform’s AI-driven personalization tailors each learning path to an individual’s specific role, industry, and competency level. Furthermore, Enparadigm’s advanced algorithms validate learner interaction and responses with AI simulations, offering precise, actionable feedback. This end-to-end platform provides corporates with the ability to deploy training solutions rapidly, while also ensuring that learners gain the practical skills needed to drive measurable business outcomes.

“Our focus has always been on pushing the boundaries of corporate learning, responsibly. With AI-CatalyX, we have created a solution that doesn’t just deliver knowledge but fosters real skill transfer and competency development that is relevant, engaging & impactful. As an L&D-first company, we are leveraging our deep industry expertise by combining the flexibility of AI with immersive simulations. We aim to revolutionize learning and development by offering tailored, scalable solutions that evolve as technology advances, ensuring companies stay competitive in an ever-changing business environment,” said Kumar Veetrag, Co-Founder & CTO at Enparadigm.

What sets CatalyX apart from other AI learning platforms is its exceptional effectiveness and ability to create a frictionless, engaging experience. Unlike standard AI solutions, CatalyX provides a seamless, immersive learning environment where users feel fully engaged with personalized training. Enparadigm distinguishes itself through its L&D-first approach, focusing on humanizing AI to ensure that training is not only relevant but also intuitive and impactful, fostering real skill development and engagement. Their in-house LLM model, Lumino, acts as an internal experimentation and peer review tool, enabling the product team to fine-tune filters, systems, and algorithms, ultimately integrating these refined features into the company’s different game engines.

Enparadigm enables personalized content delivery at scale while maintaining the highest standards of accuracy and security. CatalyX’s extensive industry and role-based competency library, paired with detailed competency assessments, ensures that learners receive training perfectly aligned with their needs. The company also places a strong emphasis on data security and privacy, with the platform fully compliant with GDPR and ISO standards. The company is also recently recognized by the Training Industry in the category – AI in Training, 2024.

Thriller Film “House of Lies” Enters Top 10 on OTT Platforms

Mumbai,30th September 2024 – The thrilling mystery “House of Lies” has quickly captured audiences’ attention, securing a spot in the top 10 films currently streaming on OTT platforms. Available for free on Zee 5, this gripping tale unravels the dark secrets behind Albert Pinto’s untimely death.

The night after Albert Pinto‘s birthday party, he is found dead under suspicious circumstances. With a list of potential suspects, Investigating Officer Rajveer embarks on a journey to uncover the truth. Who is the mastermind behind this meticulously planned murder?

Directed by Saumitra Singh and written by Abhi Raj Sharma, “House of Lies” features an impressive cast including Sanjay Kapoor, Ssmilly Suri, Simran Kaur Suri, Late Rituraj K Singh, Girish Sharma, Hiten Paintal, Mir Sarwar, and Ajitesh Gupta. The film’s runtime is a concise yet thrilling 1 hour and 22 minutes.

Director Saumitra Singh expressed his excitement about the film’s success: “We are thrilled that ‘House of Lies’ has resonated with so many viewers and made it to the top 10 films on OTT platforms. Our team put immense effort into crafting a captivating story filled with twists and turns, and it’s rewarding to see audiences engaging with the mystery and suspense.”

Indian Outdoor Advertising Association Joins the Global Initiative Essays for Peace to Mark International Peace Day

Mumbai, 30th September, 2024: The Indian Outdoor Advertising Association (IOAA) joined the global movement Essays for Peace in commemoration of UN International Peace Day. As a part of this initiative, a glowing candle symbolizing peace and unity was displayed on digital screens at midday across India for five minutes by digital out-of-home (OOH) partners, aligning with similar displays around the world. The image, free of words or logos, represented a universal call for hope and solidarity, resonating with the pressing need for peace in today’s world.

In India, the initiative recorded widespread participation. A coalition of prominent OOH media companies, including Network Advertising, Wallop, Laqshya Media, Jagran Engage, AS Advertising, Roshan Space, Symbiosis, Alakh Advertising, Vyoma Technologies and Brands on Wheels, Pioneer Publicity united to bring the campaign to life.

The combined network of the OOH media partners enabled the successful display of the candle in diverse locations, such as Delhi, Mumbai, Chennai, Kolkata, Hubli, Lucknow, Aligarh, Raipur, Noida, Secunderabad, and Goa. The seamless execution across such a wide geographical spread underscored the Indian OOH sector’s ability to mobilize quickly and effectively for initiatives of international significance.

Globally, the action took place in several cities in New Zealand and concluded in Honolulu, Hawaii.

IOAA’s involvement is part of its ongoing effort to align the Indian OOH industry with international standards through collaboration with the World Out of Home Organization (WOO), showcasing the sector’s capability to engage on the world stage.

Mr. Pawan Bansal, Chairman, Indian Outdoor Advertising Association & Chief Operating Officer – Jagran Engage – A Unit of Jagran Prakashan Limited said “IOAA is delighted to mark International Peace Day as part of the global initiative and movement, “Essays for Peace.” This initiative is not only relevant and essential in today’s world but also part of IOAA’s broader mission to integrate into the global World Out of Home community, aiming to elevate the Indian out-of-home industry to international standards.

Going forward, we will witness several such events on the Indian Out of Home platform. One key initiative being spearheaded by IOAA is the plan to make OOH India an eco-friendly and sustainable industry, with the goal of achieving ad-net zero by 2030.”

Looking ahead, the Indian Out of Home platform will host several events. A major initiative led by IOAA aims to make the OOH industry in India eco-friendly and sustainable, with a target of achieving net-zero emissions by 2030.

Students of Manthan School, Hyderabad Lead Environmental Initiative with ‘Project Go Kurin’

Hyderabad, 30th September 2024: Six Grade 9 IGCSE students from Manthan School at Hyderabad have taken an innovative step towards environmental conservation with their ‘Project Go Kurin’ focusing on paper recycling and sustainability.

As part of the ISP Changemakers program, the students aimed to reduce school paper waste and transform it into recycled paper and handcrafted paper mache objects. The project concluded with a donation drive and a workshop for children at Keshav Nagar Government School.

Under *Project Go Kurin*, the students collected paper waste from their school, shredded it, and processed it into pulp. The pulp was then transformed into fresh batches of paper, which served as the base material for the creation of paper mache toys, sculptures, and decorative items. They visited the Gowlidoddi Keshav Nagar Government School, where they donated the handmade toys to the Anganwadi kids and conducted a hands-on workshop teaching the children the art of paper recycling.

One of the students involved in the project, shared their experience:

“Recycling school paper waste was eye-opening. We learned how even small contributions can help make a difference for the environment. The joy of creating toys from recycled material and seeing the children at the Anganwadi receive them was truly rewarding. It has taught us to be more responsible and conscious about sustainability.”

Principal of Manthan School, Mr. Surjeet Singh, praised the students for their dedication and initiative, stating:

“It is heartening to see our students take up such meaningful projects that promote both creativity and environmental responsibility. The work done by these students under *Project Go Kurin* is a testament to the potential young minds have in creating positive change. I encourage everyone to follow their lead and contribute to a greener and more sustainable world.”

The project’s impact extends beyond the school and Anganwadi community, emphasizing the importance of recycling and environmental awareness. The students’ workshop allowed participants to engage with sustainable practices and take away knowledge on recycling methods that can be applied in everyday life.

Creating a Cozy Monsoon Sanctuary: Design and Decor Tips for a Welcoming Home

By-Ms. Parul Mittal, Director, Greenlam Industries

Arrival of monsoon is like refreshing showers and cool breezes, which brings a sense of freshness and tranquillity. As much as it provides respite from the scorching heat, it also presents unique challenges in maintaining our homes, as the increased humidity and dampness can take a toll on our interiors. However, through thoughtful interior and designing, these challenges can be efficiently managed. With careful planning you can easily transform your abode into a cozy monsoon sanctuary, where you can enjoy the music of rain while sipping on a warm cup of tea, and bask in the comforting ambiance with your family, all while ensuring your sweet abode remains well-protected against the challenges of monsoon.

Below are some tips on behalf of Ms. Parul Mittal, Director, Greenlam Industries to help you transform home into a haven of warmth and elegance:

Embrace Moisture-Resistant Materials: The increased humidity during monsoon season can wreak havoc on materials not designed to withstand moisture. Opt for flooring options which have resistance against spills and stains making them perfect for households with children and pets. There are certain flooring options like the engineered wood flooring that provide unmatched performance in even the harshest climatic conditions and are also more resistant and stable as compared to solid hardwood and laminate flooring. When selecting wall surfacing, consider those laminates that are easy to wipe clean and resistant to mold and mildew growth. For furniture, prioritize materials like treated wood, metal, or weather-resistant wicker that can handle the humid conditions without warping or deteriorating.

Infuse Warmth with Colors and Textures: Counteract the grayness of the monsoon season by infusing your interiors with warm and inviting colors. Earthy tones like terracotta, deep greens, warm browns, and mustard yellows create a sense of coziness and comfort. Complement these hues with natural textures that add visual interest and tactile warmth. Think jute rugs, woven baskets, chunky knit throws, neutral colour laminates & linen curtains to create a space that feels both stylish and inviting during the rainy days. . Even the doors scream luxury and elegance, Opt for engineered wooden doors with laminate, veneer or paint surface with the right colour technique- deep rich tones or playful touch of grey it make your hallways and entrance vibrant.

Create a Fresh and Aromatic Ambiance: Combat the dampness and potential for musty odors that can accompany the monsoon season by ensuring good ventilation. Use exhaust fans, open windows strategically when it’s not raining heavily, and consider using a dehumidifier if needed to keep the air fresh and dry. Enhance the freshness with natural scents. Essential oil diffusers with uplifting fragrances like lemon, lavender, or cinnamon can work wonders in creating a welcoming and pleasant aroma throughout your living spaces.

Let There Be Light (Strategically): Don’t let overcast skies dim the ambiance of your home. Maximize natural light by keeping curtains sheer and light-coloured, allowing daylight to filter through during the day. As evening approaches, create a warm and inviting glow with strategically placed lamps and light fixtures. Opt for warm-toned bulbs that mimic natural light and create a cozy atmosphere, banishing any gloominess brought on by the weather. Cool minimalism- having simple yet elegant vibe to your home and cosy elegance- medium colours with rich elements like gold and brass details, are what’s trending right now. Neutral atmosphere with natural coloration with neutral colours used in laminates, engineered wooden floors and doors makes a stark difference in the light reflection of your sweet abode.

Add Touches of Monsoon Cheer: Embrace the monsoon season by bringing its cozy charm indoors. Introduce humidity-loving plants like peace lilies and ferns to purify the air and add a touch of life. Enhance your interiors with durable and versatile digitally printed laminates, even customizing them with your favorite pictures for a personal touch. Subtle monsoon-themed decor like rain-patterned cushions or rainy landscapes artwork can further enhance the mood. Finally, indulge in the warmth of real wood flooring and the natural sophistication of engineered wooden doors and frames, creating a lasting sanctuary for you and your family to enjoy throughout the season. So, this monsoon, give your home a complete 360 makeover by adding a touch of warmth and elegance, making you fall in love with your sweet abode even more than before!

Motorola Celebrates Festive Season with ‘Rangeela Re’ TVC Starring Kriti Sanon

Hyderabad, 30th September 2024: Motorola, a global leader in mobile technology and innovation, today launched an exciting new TVC in India, starring brand ambassador Kriti Sanon as part of its festive campaign, “Hello Colours. Hello AI.” The campaign highlights Motorola’s leadership in design through its ongoing global partnership with Pantone™ in the smartphone industry with the most premium, stylish and colourful portfolio of smartphones, highlighting the lifestyle tech positioning of the brand and its appeal to the Gen Z consumers with the use of diverse and youthful colours, materials and finish. Further, the campaign showcases Motorola’s commitment and leadership in Artificial Intelligence with advanced AI camera features and generative AI features across its premium smartphone portfolio.

For the festive period, Motorola introduces five vibrant new color variants for its most popular smartphones across different segments, namely – motorola edge 50 Pro, motorola edge50 Fusion, motorola edge50 Neo, moto g85 5G, and moto g64 5G specifically for the festive sale period. Aimed at breaking away from the noise of the festive season sales and securing attention of the today’s generation, the campaign is designed to celebrate essence of colours with a fusion of cutting edge technology and create a significant impact through the universal appeal of music.

The film is a modern, groovy recreation of the timeless song “Rangeela Re” from the movie Rangeela. This version resonates with Gen Z and the entire Indian audience, striking the right notes of vibrancy and fun.

The film starts as Kriti Sanon hears the initial part of the song in the background “Yai re, Yai re”. She turns around to identify where the sound is coming from and realizes that it is coming from her motorola edge 50 Pro where we see an incoming call from Motorola on her phone, pulsing with colors. With a smile she walks on and is transported into the magical worls of Motorola’s colours starting with a burst of Caneel Bay– the new colour of the edge 50 pro as her crew joins in, showcasing the phone’s True to Life colors and moto ai photo enhancement. Post that the lights go out and she reappears in a green costume with the motorola edge 50 Fusion in Forest Green, dancing in a glowing jungle to highlight its low-light videography with the Sony LYTIA 700C sensor. Next, she receives a moto g85 in Viva Magenta, prompting the dancers’ costumes to shift colors. The scene reveals the 3D curved screen of the g85 as Kriti highlights the curves in her dance steps as well. The scene transforms into the motorola edge50 neo in Nautical Blue, showcasing moto ai adaptive stabilization for a shake free video. After this she is seen admiring the new and beautiful Berry Red colour of moto g64. The commercial ends with a frame showcasing all five phones, celebrating Motorola’s stunning new color collection and adding excitement to festive moments. The full video can be seen at:

Commenting on the campaign, Mr. Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, “At Motorola we believe in being a lifestyle-tech brand that stands out in the smartphone category not just through its cutting-edge technology but also through its leadership in design. Our festive campaign is our endeavor to highlight Motorola’s dedication to premium, stylish devices with vibrant colors, materials and finishes and with the most advanced technology and AI features. We found a great way to express it by recreating the symbolic ‘Rangeela re’ track with the charm of our brand ambassador Kriti Sanon. This campaign is more than introduction of colors; it embodies our core ethos. We aim to instill a sense of pride in Indian consumers, especially Gen Z, encouraging them to celebrate their individuality and express themselves with the trendsetting Motorola phones. Through our strategic partnership with Pantone, we continue to innovate in design and materials while reinforcing our leadership in meaningful AI advancements, particularly in camera technology and generative theming.”

Commenting on the collaboration, Kriti Sanon, Bollywood actress, and Motorola’s brand ambassador, said, “As an artist, I find the blend of creativity, vibrant colours, and technology truly inspiring therefore it has been an exciting experience to explore this theme with Motorola. I’m proud to represent a brand known for its meaningful innovations, striking designs and advanced technology. Motorola embodies everything that today’s consumers seek: innovation, style, colour, performance, and functionality. I believe this campaign will truly resonate with the audience.”

“With the ‘Hello Colours, Hello AI’ campaign, we’ve found the perfect mix of nostalgia and new-age cool. Bringing back Rangeela Re with a fresh Motorola touch felt just right, blending the brand’s bold new colours with its smart AI tech. And having Kriti Sanon on board made it even more exciting, helping us create something that connects with today’s audience while giving a nod to the classics. It was a delight to do this with Motorola who have been the perfect partners in bringing this idea alive.” said Abhijeet Ray – National Creative Director, Dentsu Creative

Motorola recently announced a festive season sale for new colour variants of the motorola edge 50 Pro, motorola edge50 Fusion, motorola edge50 Neo, moto g85 5G, and moto g64 5G. The products will go on sale at lowest price ever starting 26th September* during the Big Billion Days sale on Flipkart. The products will also be available on these discounted prices across all leading retail stores and Motorola.in.