Author: Rabindra

Sonam Kapoor Leads Word to Screen at MAMI Film Festival

Mumbai (India), 27th September 2024

National Award-winning actor Sonam Kapoor, known for her strong author-backed roles and a self-confessed bibliophilic, continues to lend her voice and support as brand ambassador for Word to Screen at MAMI Mumbai Film Festival in partnership with Soho House Mumbai. Soho House Mumbai provides a space for filmmakers, industry leaders and creative minds to come together for meaningful conversations.

After yet another successful edition in 2023, Word to Screen Market is back on September 26, 2024. The Options Market offers a unique platform to writers, publishers, and filmmakers to engage and option stories for various film cinematic formats. This year the Market opened entries to non-fiction articles published in print and online newspapers and magazines. Over 120 books and magazines were submitted this year, out of which 15 titles have been selected to present at the Open Pitch Session at the Market. A first-of-its-kind initiative, Word to Screen, was launched in 2016 by MAMI and has since served as a dynamic and inclusive platform that explores the synergy between the power of the written word and the magic of cinema. It aspires to build an ecosystem that makes it easier for publishers from across the region to pitch, and filmmakers to foster collaborations and explore new stories for screen. Sonam Kapoor’s keen interest in books and sharp instinct for a great story, as reflected in her choice of cinema, make her the perfect champion for Word to Screen, aimed at exploring the fascinating intersection between books and the silver screen.

Welcoming Sonam Kapoor as the Brand Ambassador for Word to Screen, Shivendra Singh Dungarpur, Festival Director, MAMI Mumbai Film Festival said, “Cinema is an amalgamation of all the arts and has been closely linked to literature over decades. Some of the greatest films in the history of cinema have been adapted from literary works and I am so pleased that MAMI has nurtured and developed this unique platform that creates a synergy that will enable filmmakers to use their craft to bring the art of the word to the screen. We value Sonam Kapoor’s continued support for this initiative as its brand ambassador”.

Within a few years of its launch, Word to Screen, has helped forge cross industry relationships and some of the books that have been optioned out of the market include Bhujia Barons by Pavitra Kumar, Indira by Sagarika Ghose, Inspector Saralkar series by Salil Desai, Strangers to Ourselves by Shashi Deshpande, The Spectacular Miss by Sonia Bahl, How I Became A Farmer’s Wife by Yashodhara Lal and Cold Truth by Nikhil Pradhan.

Commenting on her association with Word to Screen, Sonam Kapoor said, “As an actor, I have always believed that a film is only as good as its script. It is imperative to encourage writers and publishers through an ecosystem like Word to Screen where they can ideate and collaborate with filmmakers who can bring their vision to screen in the most authentic and dynamic manner. As an avid reader, I am often drawn to roles that have been adapted from books. Such characters also bring a depth that is important to their evolution from paper to screen. Word to Screen is my attempt to give back to the art I love so much. It’s a pleasure to continue my association with MAMI’s Word to Screen and help enable and empower some truly engaging narratives on screen.”

MAMI Mumbai Film Festival is focused on building an ecosystem for new cinematic voices, facilitating the exchange of ideas, collaborations, and business opportunities, while bringing the best of world cinema to Mumbai.

Hold On Tight! Madgaon Express Arrives with Fun and Laughter on Zee Cinema for its World Television Premiere on Saturday, September 28th, at 8 PM

Fasten your seatbelts and prepare for a fun-filled ride as Zee Cinema brings to your screens the World Television Premiere of Madgaon Express! A tale of unexpected twists and comedic chaos, the much-anticipated film is set to premiere on Saturday, 28th September, at 8 PM. This movie is a rollercoaster of emotions, where a simple plan for a fun-filled Goa trip turns into a whirlwind of troubles. The movie, brimming with laughter, suspense, and entertainment, is a perfect weekend watch for families and thrill-seekers alike.

“Pehle poori zindagi Goa aa nahi paa rahe the ab yahan se jaa nahi paa rahe hain” – this line captures the essence of story, bringing it in a fun and light-hearted way. An unfulfilled dream of a Goa trip during college is something many of us relate to, but in this tale, that dream quickly turns into a nightmare! Produced by Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment, the film promises to keep audiences hooked with its engaging storyline and a dynamic cast featuring Divyenndu, Pratik Gandhi, Avinash Tiwary, and Nora Fatehi. Directed by Kunal Kemmu, known for his impeccable comic timing, this film guarantees a perfect blend of laughter and thrills!

Director Kunal Kemmu said, “Madgaon Express is beyond special for me, not only because it is my first film as a director but the entire experience of bringing this film to life. I had this idea for a long time about three friends whose journey shows how expectations often clash with reality, inspired by my first trip to Goa on the Madgaon Express. It’s so encouraging to see the love we have received for the film during its theatrical run and I’m equally excited for its World Television Premiere on Zee Cinema. The film gives the experience of a classic entertainer that can be enjoyed by everyone. It’s a film made with pure heart and that has been translated on screen as well.”

Divyenndu added,

“When I first read the script, I found myself genuinely laughing, it’s been a while since I’ve read something this funny and real. Comedy is tough, but the writing was spot-on, especially for my character Dodo. Dodo is that friend in every group who feels left behind, stuck in the rat race, and I think people will really relate to him. It took time to fully grasp his isolation and sense of being out of sync. Hanging out with Pratik and Avinash after shoots helped prepare me for the next day. The writing was brilliant, with humour naturally flowing through the characters. If reading it was this fun, I knew performing it would be a blast.”

Pratik Gandhi added,

“It’s always a joy to collaborate with such a fun and talented group like Kunal, Divyendu, Nora, and Avinash. I learned so much from each of them! We had countless funny moments on set, along with a few unexpected ones, like when I dislocated my shoulder. But Kunal, being the clear and inventive director he is, brilliantly decided to incorporate it into the film. That’s the level of creativity we had throughout the shoot. Each member of the cast brought a unique and intriguing character to life.”

Avinash Tiwary added, “I remember when Kunal was narrating the story to us, everyone was laughing their hearts out. I knew it was going to be a hit with the audience. We had so much fun on set, and let’s just say, some moments got too real. As for my character, it was something I had not done earlier. He is the smartest one in the group, yet very lively, there are so many layers to him. I’m super thrilled for everyone to watch this film on Zee Cinema and experience the same laughter we had while filming.”

Nora Fatehi added,

“The script immediately caught my eye during the narration. It was fun and full of comic moments. The character I played is incredibly interesting. She’s the one who adds to the chaos but also comes through as a saviour. Collaborating with such a fun group like Kunal, Divyendu, Pratik, and Avinash was amazing, and I learned so much from them! I’m definitely looking forward to exploring more such roles in the future.”

Shraddha Kapoor swears by the expertise of YES MADAM home salon service, confirms The Ridikulus through their latest campaign

Home salon services for beauty and spa have been around for a few years now and the customers, especially women have taken to them quite strongly post the pandemic. But as was found out by Mayank and his team at Yes Madam, the customers sought the convenience of home service but were a tad shy to express it publicly. The reason they deciphered was that the patrons were not getting the personal touch that they were used to from their favourite salon. In order to change this perception and bolster their confidence, it was imminent for the brand to deliver the same pampering the customer expects and deserves. And this would be the key to establishing Yes Madam as a ‘home salon expert’ and differentiate it from the other established players.

Towards this Mayank and his team have been upskilling their service providers and introducing new tech services to their folio but they needed a shot in the arm to help make the brand a household name. Shraddha Kapoor was their immediate choice as the face of the brand with her growing popularity and her ‘girl-next-door’ image of a perfect blend of elegance and approachability, would surely be a game-changer. After a multi-agency pitch, the task entrusted to The Ridikulus was to not think of a typical celeb-led campaign but an idea that leverages the celebrity-values in congruence with the brand’s ethos. In today’s age for any brand to succeed it needs to be seen as authentic and offer genuine solutions, suggested The Ridikulus team.

So instead of showcasing Shraddha as a superstar, portraying her as a genuine customer of Yes Madam who discovers their expertise, would make the message more believable and real. The campaign idea – ‘Har expert salon expert nahin hota’, boasts of the expertise that each and every Yes Madam service provider is equipped with and goes beyond the expected quotient to deliver the individual touch to every customer.

The campaign is a series of three films –

the first film sets the context for the idea by juxtaposing how other service providers are not salon experts due to their diluted service delivery and offers Yes Madam as the best solution to Shraddha’s needs.

Emboldened by her first experience Shraddha now introduces the brand to her father Shakti in the second film. As a doting father he enquires how Yes Madam can deliver the same personalised care and attention to his daughter’s needs in the same way he has been ensuring over the years. To this Shraddha intervenes and convinces him by explaining the unique offering from Yes Madam.

The third film (Yet to be released) is set to capture the festive season when the demand for home salon service peaks. Each film shows how Shraddha’s trust in the Yes Madam service progressively keeps growing with the use of monodose products or the choice to use the beauty products she prefers and the transparency in pricing.

Shraddha Kapoor says that the personnel of Yes Madam coming to your home not only give you the convenience of skilled professionals service but truly understand your specific needs and the overall experience is very warm and genuine. I would recommend all the women to try their service once, you will surely call them again.

Mayank Arya says that their unique proposition offers their customers affordability, inclusivity, transparency and would eventually gain their ‘trust’ and long-term loyalty. Yes Madam, has been operational in multiple cities across the country since 2016. Despite other players like Housejoy, Quikr’s AtHomeDiva and Urban Clap, the service has found many takers, and their numbers had been growing year-on-year and had majority takers from Delhi-NCR region and other metros. At this stage, they knew that they have to invest in building the trust and comfort with each and every customer so that they would come back again and again.

Aditya Arya, co-founder of YES MADAM, put it, “The Shark Tank show has started us on the journey of becoming a brand from a service business, and what we needed now was to increase the reach and become the household name as the home salon experts”.

Akanksha Vishnoi, a co-founder with the Arya brothers, says “Onboarding Shraddha Kapoor was a strategic decision, and it has worked in our favour, as soon after the collaboration she topped the box office charts, which has helped the brand as well”.

Global Enterprise IT solutions provider Mouri Tech files draft papers for Rs 1,500-crore IPO

Mouri Tech, a leading global enterprise IT solutions and services company delivering a comprehensive portfolio of services, with a focus on end-to-end capabilities in intelligent enterprise resource planning (“iERP”) and enterprise digital transformation has filed its draft red herring prospectus (DRHP) with the market regulator Securities and Exchange Board of India (SEBI) to raise Rs 1,500 crore through an initial public offering (IPO).

The IPO with a face value of Rs 10 per equity share is a mix of fresh issue and OFS. The IPO comprises fresh issue of equity shares worth Rs 440 crore, and an offer-for-sale of shares worth Rs 1,060 crore by existing shareholders. The offer includes a reservation for subscription by eligible employees.

Promoters Sujai Paturu, and Anil Reddy Yerramreddy will be selling shares worth Rs 615 crore, and Rs 316 crore, respectively in the offer-for-sale. Non-promoter Srinivasu Rao Sandaka intends to offload equity shares worth Rs 129 crore.

The company, in consultation with the book-running lead managers may consider a Pre-IPO Placement, aggregating up to Rs 88 crores prior to filing of the Red Herring Prospectus. If such placement is completed, the fresh issue size will be reduced.

Mouri Tech proposes to utilize Rs. 165 cr from the Net Proceeds towards funding investment in one of its Material Subsidiaries, MT USA, for the repayment / prepayment, in full or in part, of certain outstanding borrowings availed by it and Rs. 125 cr for its working capital requirements. Further, the remaining funds will be utilised for inorganic growth through unidentified acquisitions and general corporate purposes.

The Offer is being made through the book-building process, wherein not more than 50% of the offer shall be available for allocation on a proportionate basis to qualified institutional buyers, and not less than 15% shall be available for allocation to non-institutional bidders. Not less than 35% of the offer shall be available for allocation to retail individual investors.

Hyderabad based Mouri Tech operates across four practice areas such as iERP, enterprise digital transformation, infrastructure services, and program management and serves to a large base of customers whose operations are diversified across industries such as business services, energy and utilities, non-profit and public sector, professional services, hospitality, media and entertainment, manufacturing, life sciences, logistics and transportation.

The company has presence in USA, Europe, the Middle East and Africa (“EMEA”) and India. For Fiscals 2024, 2023 and 2022, company’s revenue from customers located in the USA was ₹ 940.14 cr, ₹ 914.56 cr and ₹ 672.1 cr, representing 82.38%, 83.16% and 81.19% of its revenue from operations, respectively, with the remaining revenue predominantly generated from India and the EMEA region.

Over the years, Mouri Tech have established a strong market presence in India, with delivery centers strategically located in Hyderabad (Telangana), Bengaluru (Karnataka), Chennai (Tamil Nadu), Visakhapatnam (Andhra Pradesh), Kolhapur (Maharashtra) and Indore (Madhya Pradesh).

Mouri Tech’s portfolio includes in-house developed IT assets that encompass industry, business processes, and technological expertise. These IT assets are further classified into templates, accelerators, frameworks, tools, products, process maps, best practices, performance metrics, industry solutions, assessments, and methodologies.

Mouri Tech is led by the Promoter, Non-Executive Chairman, Anil Reddy Yerramreddy and competes with TCS, Infosys, Wipro, HCL, Tech Mahindra, LTI Mindtree, Persistent Systems, Coforge, Happiest Minds, Birlasoft, Mphasis, Sonata and Zensa etc, as per the F&S report.

The Global Technology landscape continues to evolve in response to shifting workplace dynamics, digital transformation imperatives, and innovation demands. IT services, software, and Engineering Research and Development (“ER&D”) segments are expected to see sustained growth, driven by a commitment to modernization and technology-driven solutions. The global technology market is expected to grow to a size of USD 6,967.9 billion by 2027 at a compound annual growth rate (“CAGR”) of 8.3% (2024 to 2027).

Paal Dabba & Sez On The Beat Shake Up the Tamil Rap Scene with “Torrie Wilson”—A Tribute to WWE Superstar

India, 26 September 2024: Tamil rap sensation Paal Dabba has unveiled the first track of Red Bull 64 Bars Season Two with an electrifying release titled “Torrie Wilson,” produced by iconic beatmaker Sez On The Beat. This explosive Tamil rap track not only showcases Dabba’s lyrical prowess but also pays tribute to WWE legend Torrie Wilson, blending his admiration for her with his dominant presence in the Southern rap scene.

Driven by gritty beats and unfiltered energy, “Torrie Wilson” is a homage to both the underground hip-hop culture of Chennai and Paal Dabba’s roots. His fierce, commanding delivery intertwines bold bravado with a nostalgic nod to his influences, creating what he describes as “a love letter to Tamil rap.” With Sez On The Beat’s signature production providing an intense backdrop, this track solidifies itself as a milestone in India’s burgeoning hip-hop movement.

Reflecting on the track, Paal Dabba shared, “As a lifelong WWE fan, Torrie Wilson has always stood out to me for her unforgettable presence. I knew I had to create something in her honor, but also in tribute to the Tamil rap scene that’s been instrumental in shaping me as an artist. Working with Sez on this was an absolute thrill, and together we’ve crafted something bold and unapologetic. I truly believe we’ve captured the raw energy we wanted. Shooting the video was a blast, and I can’t wait for fans to experience it.”

Sez On The Beat echoed this excitement, adding, “Collaborating with Paal Dabba on ‘Torrie Wilson’ was so much fun. His energy is contagious, and the bounce is tight, guy is a phenomenal dancer and you can see him dance on the beat as well with the flows. My focus was to ensure that the production gave him enough space and variety to experiment as much as he wanted to while keeping the bounce in tact and to make sure the vision was one.”

Red Bull 64 Bars – Season Two is set to push the boundaries of Indian hip-hop, featuring diverse artists, languages, and styles. With the influence of Def Jam Recordings India and Universal Music Group for Brands (UMGB), this season promises to spotlight some of the country’s most talented rappers, backed by a star-studded lineup of producers. By offering a platform for artists like Paal Dabba to express their craft, the series is positioned to ignite India’s rap scene in ways never seen before.

“Torrie Wilson” is poised to be a standout release, bringing an unapologetic edge to Tamil rap and setting the tone for an exciting season ahead.

Breaking New Ground in Real Estate with sirrus.ai

Pune, Sep 27: sirrus.ai, a ground-breaking AI-driven proptech experience platform, is set to pioneer the real estate industry by equipping developers and brokers with advanced tools for prospect lifecycle management.

Powered by The Chatterjee Group (TCG), the platform offers a steadfast commitment to enhancing the customer experience by streamlining workflows and minimising manual tasks, thus making real estate operations more effective and productive.

Talking on the sidelines of a roundtable conference organised by sirrus.ai in the city, Sauvik Banerjjee, the MD & CEO of sirrus.ai, said: “The launch of sirrus.ai marks a significant milestone in our mission to revolutionise the real estate industry. The sector is yet to fully harness the power of AI and generative AI, but there are countless use cases waiting to be addressed. Tech companies have a crucial responsibility to tackle these challenges and unlock the potential of AI in real estate.”

Positioned as a game-changer, sirrus.ai is a pioneering B2B platform that aims to enhance the home-buying experience, from the initial prospect stage to final possession. The platform integrates the entire prospect lifecycle, focusing on customer experience, efficiency management, and productivity. It facilitates the rapid creation of marketing collateral, 3D visualisations, and actionable insights, covering both pre- and post-possession stages.

With its blend of efficiency, productivity, and robust security, sirrus.ai is set to redefine how real estate developers operate, Banerjjee stated.

“The app will pave the way for a more innovative and customer-focused future,” he added.

How Entrepreneurs are Scaling Their Business with the “Less is More” Strategy

By-Sakshi Kalani, Founder & CEO of Savy Click and Jaipur Unfolded

While the constant debate around whether Less is More or vice versa is true, when it comes to an entrepreneur scaling their business the strategy of Less is More should be their go-to move. As an entrepreneur, I have focused on leveraging technology, automation and smart decision-making to achieve significant growth with minimal resources and venture into two businesses in the last year.

Be it streamlining operations or outsourcing tasks, this list below could be the checklist for any entrepreneurs who are looking to scale their businesses faster and more efficiently than ever before.

1. Automation
Automation is at the heart of the “Less is More” strategy. Not only Entrepreneurs, but freelancers are also moving towards software like Zoho or Odoo to automate tasks leading to saving time and ensuring consistency and accuracy in operations, allowing businesses to scale without additional labour.

2. Data-Driven Decision Making
While numbers can be tricky sometimes, using Google Analytics or a similar platform can provide real-time insights into customer behaviour, market trends and product performance. Entrepreneurs can now allocate resources more effectively, overall avoiding unnecessary spending.

3. Outsourcing
Rather than expanding full-time teams, training each team member individually and making them fit into the business environment, focus on outsourcing some key roles bringing in individuals with specific talents thus maintaining agility while scaling, minimizing overhead and maximizing output.

4. Simplifying Business Models
Breaking down complex procedures and choosing a simplified approach is at the core of our strategy. Subscription services, digital products, and platforms like Shopify and Topmate allow businesses to create recurring revenue streams and steady cash flow with minimal investment and intervention. By reducing complexity, entrepreneurs can scale faster while maintaining control over operations, making growth both sustainable and predictable.

The “Less is More” strategy is redefining entrepreneurship and making founders inclined towards independent functionality. The future of majority businesses lies in doing more with less and those who embrace this philosophy are all set to thrive.

TakeMe2Space and Azista Aerospace Join Forces to Launch POEM Experience Centre in Ahmedabad

Hyderabad, 27 September, 2024: In a groundbreaking collaboration, TakeMe2Space, an indigenous nano-satellite development company, and Azista Aerospace, a Satellite development and manufacturing company, have announced the establishment of India’s first POEM (PSLV Orbital Experimental Module) Experience Centre in Ahmedabad. This strategic partnership aims to democratise access to space by providing comprehensive resources, services, and expertise to academia, researchers, and space startups leveraging ISRO’s affordable and reliable POEM platform.

The POEM Experience Centre, born out of the shared vision of TakeMe2Space and Azista Aerospace, is set to revolutionise the way institutions and innovators approach space experimentation. By offering a state-of-the-art facility equipped with cutting-edge testing equipment, such as an EMI (Electromagnetic Interference) chamber, the centre will enable participants to build, test, and qualify their payloads for POEM missions with unparalleled ease and efficiency.

Ronak Kumar Samantray, Founder and CEO of TakeMe2Space, expressed his enthusiasm for the partnership: “The synergy between Azista and TakeMe2Space is truly remarkable. By combining our expertise and resources, we are creating an ecosystem that will empower space enthusiasts, researchers, and entrepreneurs to turn their ideas into reality. The POEM Experience Centre is not just a facility; it’s a launchpad for innovation and discovery.”

M.Srinivas Reddy, Managing Director of Azista BST Aerospace said “Azista’s facilities in Ahmedabad and Takeme2space’s POEM emulator enable budding space entrepreneurs and university students to qualify their payloads for POEM missions in quick time. With all the ISRO qualified test facilities under a single roof, the experts at Azista will be able to support qualification of multiple payloads in parallel”.

As part of this collaboration, Azista will serve as the production partner for TakeMe2Space, leveraging its ISRO-approved space-grade manufacturing facilities to produce critical nano-satellite subsystems. This strategic alliance ensures that the subsystems meet the highest quality standards while remaining cost-effective, making space technology more accessible to a wider audience.

Moreover, the partnership between TakeMe2Space and Azista extends beyond the POEM Experience Centre. As a leading space system manufacturing company, Azista’s global network and expertise will play a crucial role in expanding the reach of TakeMe2Space’s state-of-the-art nano-satellite subsystems to customers worldwide. By joining forces, the two companies are poised to disrupt the nano-satellite market and support the growth of the global space industry.

The POEM Experience Centre is expected to commence operations in October 2024 following a comprehensive pilot phase to optimise processes and ensure a seamless user experience. TakeMe2Space and Azista will also provide extensive training and support to users, empowering them to make the most of this groundbreaking facility.

As India’s space ecosystem continues to thrive, the POEM Experience Centre stands as a testament to the power of collaboration and the unwavering commitment of TakeMe2Space and Azista to drive innovation and make space accessible to all. Under the leadership of Anand Rajagopalan and the TakeMe2Space team, this landmark partnership is set to inspire a new era of space exploration and position India as a global leader in the nano-satellite domain.

Sony India launches closed monitor studio headphones with ultra-wideband frequency range playback for professional creators and audiophiles

Mumbai, 27th September 2024: Sony India today announced the MDR-M1 Reference Closed Monitor Headphones, designed for music creators, audiophiles, and sound engineers to produce music in any environment, heard as they intended. The headphones host a closed acoustic structure with high sound isolation, exclusively developed driver, and a lightweight and comfortable design that allow users to create in their own environments, as if they were in the studio. The MDR-M1 headphones combine studio sound quality with extreme comfort and reliability, suitable for a wide range of music production and high-resolution audio applications.

1. Delivers precise, high-fidelity audio across all frequencies with 360-degree spatial sound

The MDR-M1 offers studio sound quality with a carefully tuned acoustic structure to support a wide range of music production, all while offering high-resolution audio. At the core of the sound quality is a uniquely developed driver unit that achieves ultra-wideband playback (5Hz – 80kHz), featuring a combination of a soft edge shape to reproduce low frequencies with sufficient volume and low distortion, and a hard dome shape to accurately reproduce ultra-high frequencies. The closed acoustic structure helps eliminate ambient noise and sound leakage from the headphones, making them suitable for use in a variety of production processes, so that each note can be carefully tuned and monitored to support accuracy and authenticity of the creator. A tuned port (Beat Response Control) acts as a ventilation hole to control low frequencies. By optimising the operation of the diaphragm there are improved low-frequency transient characteristics, making it possible to accurately reproduce sound with a very tight bass response.

2. Developed with top sound engineers for optimal accuracy

Sony aims to create products that enhance both content creation and listening experiences for professionals and consumers. The MDR-M1 headphones were created in collaboration with some of the top sound engineers in the industry, including Mastering Engineer of Battery Studios, Mike Piacentini, and Recording and Mixing Engineer of Power Station at Berklee NYC, Akihiro Nishimura, to ensure an authentic and enriching music experience.

3. Isolates ambient noise and prevents sound leakage

The MDR-M1 Monitor Headphones feature a closed acoustic structure specifically designed for studio use. This design minimizes ambient noise and prevents sound leakage, allowing audio professionals to focus on precise sound monitoring without external distractions. The closed structure enhances isolation, ensuring that every detail in the audio mix is heard with clarity, which is crucial for accurate mixing and mastering. By eliminating background noise and maintaining sound integrity, the MDR-M1 provides an environment akin to a professional studio setting, making it an ideal tool for meticulous audio work in any setting.

4. Ensures comfort during extended mixing and mastering sessions

The MDR-M1 headphones feature a meticulously engineered lightweight design that enhances user comfort during extended use. By incorporating advanced materials and innovative design techniques, Sony has ensured that the MDR-M1 remains comfortable and stable, even during long mixing and mastering sessions. The ergonomic design, combined with thick, low-resilience padding, provides a snug fit that minimizes ear fatigue and maximizes isolation. This thoughtful approach to design allows audio professionals to focus on their work without distraction, making the MDR-M1 an ideal choice for those demanding both comfort and performance in their audio equipment.

5. Available with two detachable cables (6.3mm and 3.5mm) for professional use

MDR-M1 headphones are designed for years of dependable use and is supplied with two detachable cable lengths (6.3mm and 3.5mm) and easy to replace earpads.

SURFACEXP 2024 KICK-STARTS AT PALACE GROUNDS, BENGALURU

Bengaluru, September 27, 2024 — The inaugural edition of SURFACEXP 2024, organized by Laghu Udyog Bharati (LUB) – Bangalore North, was officially inaugurated today at Gate Number 6, Grand Castle, Palace Grounds. The event was launched by Sri Viplav J G, Director and CEO of Werner Finley, and Sri Rajesh T Ghashi, Managing Director of Chiron Indian Machine Tools Pvt. Ltd. The expo will be open from September 26 to 28, from 10 a.m. to 6 p.m.

This year’s exhibition showcases cutting-edge advancements in surface coating technology and attracts key stakeholders from industries such as defense, aeronautics, and public sector undertakings (PSUs). Sri Sachin Sabnis, President of Laghu Udyog Bharathi – Karnataka, served as the guest of honor. At the same time, Sri K B Kotresh**, retired Regional Officer of KSPCB, Davanagere, attended as a special invitee.

Sanjay P. Bhat, President of LUB – Bangalore North, highlighted the importance of the expo in the surface coating industry. “SURFACEXP 2024 offers an essential platform for professionals to explore the latest technologies and products, while also promoting networking, collaboration, and growth in this rapidly evolving sector,” he stated.

As the event concludes on September 28, SuShri Shobha Karandlaje, Union Minister of State for Agriculture and Farmers’ Welfare will grace the Valedictory Function. Her presence will mark a significant close to this landmark event, reinforcing SURFACEXP 2024 as an annual cornerstone for innovation and collaboration within the surface coating industry.