26, Sep 2024
SPACES by Welspun Collaborates with Kajal Agarwal for a Digital Campaign: A New Era of Home Elegance
Mumbai, September, 2024- SPACES, the premium home furnishing brand from the house of Welspun Living, is all set to make homes feel chic and cozier with its latest digital campaign, starring the charming Kajal Agarwal. The campaign, launching across platforms like Meta, YouTube, OTT services, CTV and programmatic channels, perfectly blends style and comfort to transform homes into an extension of every homeowner’s personality.
This innovative campaign, further amplified by influencer activations, marks a significant shift towards a purely digital marketing strategy. Featuring a series of reels and Digital Video Commercials (DVCs), the campaign perfectly represents the brand’s values of elegance, quality, comfort and a deep connection to home.
This collaboration has sparked a captivating series of narratives with Kajal, tailored to resonate with audiences throughout the year.
Each piece, crafted with precision for various moments, showcases SPACES’s dedication to elegance and quality, with Kajal perfectly embodying the brand’s spirit in all future campaigns.
Pradnya Popade – Head of Marketing at Welspun Global Brands
“At SPACES, we believe elegance and comfort turn a house into a home. Our campaign with Kajal Agarwal perfectly showcases our products, which are designed to create cozy, happy spaces. This digital campaign speaks to home décor enthusiasts who want their homes to reflect their personal style, without compromising on quality, comfort, or flair. It’s about making every home a true reflection of individuality and warmth.”
Yash Kulshresth, Chief Creative Officer at ^ atom network:
“In this campaign, we are romancing the product and creating slice-of-life moments to influence the viewers to give attention to details and aesthetics regarding their bedrooms and more. We’re excited to have a charming ambassador like Kajal who exudes what we believe in”
As the festive season approaches, SPACES invites you to discover our latest collection—a perfect blend of luxury and elegance. Featuring chic bedsheets, bed covers, luxurious bathrobes and towels, comfy mattresses, designer upholstery, and cozy linens, etc. Each piece transforms your space into a homely retreat.
Partnering with Kajal Agarwal, SPACES is set to transform every home into a canvas of style and grandeur.
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- By Rabindra
26, Sep 2024
Care.fi Secures 8 Cr Impact Debt Funding to Accelerate Growth in Indian Healthcare- focused Fintech Sector
New Delhi: Care.fi is a pioneering healthcare focused fintech startup which is focused on providing smart financing solutions to the healthcare sector. The company has recently raised INR 8 Cr in debt capital, INR 5 Cr from Wint Wealth (Ambium Finserve) and impact debt capital of INR 3 Cr from Caspian. This funding will further fuel Care.fi’s vision of becoming India’s first healthcare-focused Small Finance Bank.
Sidak Singh, co-founder of Care.fi says, “Since our inception we have witnessed remarkable growth and this funding will help us scale our book size further. Last financial year, we witnessed a growth of 4x in total disbursals, reaching cumulative disbursals of INR 400Cr. This brings a step closure to bring the necessary change in the health-fintech space. . We are attuned to the pain points of the market and the patients, so our solutions help in optimizing the operational bit, especially for insurance, at a time when patients are eager to wrap up payments and go home. The idea is to help healthcare providers focus on providing healthcare while we take care of their operational challenges (or By optimizing operational processes, we enable healthcare providers to focus on patient care while we handle the operational and financial complexities) and we can see that it is emerging now as a fast-growing ecosystem and we hope to continue improving it.”
Care.fi’s achieved the significant milestone of receiving an NBFC license within just two years of operations. This achievement is a testament to the company’s commitment to revolutionizing healthcare financing in India.”Our focus currently is on two major building blocks, i.e. strengthening the team with the right talent and focusing on expansion and growing the business. We are currently working with more than 50+ renowned hospitals and have helped 2,000+ patients with their claims. This funding will help us further increase our presence in the market and invest in the betterment of healthcare fintech especially for optimizing the operational end of hospital management”, shared Vikrant Agrawal, co-founder at Care.fi.
26, Sep 2024
Mexarosa Opens Its Doors in Hyderabad, Bringing Authentic Mexican Flavours with a Contemporary Twist Format
Hyderabad, September 26th, 2024 – Mexarosa, a brand new culinary destination blending the bold, authentic flavours of Mexican cuisine with an elegant and vibrant dining experience, officially opened its doors today in the city. The much-anticipated launch event introduced guests to a unique gastronomic journey that celebrates the richness of traditional Mexican food, with a modern twist that elevates every dish.
The launch event featured an immersive experience, transporting people to the heart of Mexico through a combination of vibrant colours, carefully curated music, and, of course, the star of the evening—Mexarosa’s innovative and delectable menu. From refreshing cocktails inspired by Mexican traditions to dishes crafted with fresh, high-quality ingredients and time-honoured techniques,
Mexarosa promises to deliver an unparalleled dining experience. T Aditya Reddy, Spokesperson, Mexarosa, expressed his excitement about the restaurant’s debut, saying, “We are thrilled to introduce Mexarosa to Hyderabad. Our goal is to offer more than just a meal—we want to create an experience that brings people together through the rich flavors and vibrant culture of Mexico. Every detail, from the food to the ambiance, has been thoughtfully designed to ensure guests leave with lasting memories.”
Mexarosa’s focus on creativity, hospitality, community, and sustainability is evident in its approach. The restaurant aims to innovate its menu and environment while remaining true to the authenticity of Mexican cuisine. With its contemporary presentation, welcoming atmosphere, and a commitment to exceptional hospitality, Mexarosa offers a dining experience like no other in the city.
26, Sep 2024
Beyond Key Celebrated Among India’s Best Workplaces for Millennials 2024 Among Top 50 Mid-Size Organisations
New Delhi, 26th September 2024 – a leading global technology solutions provider, proudly announces its recognition as one of India’s Best Workplaces for Millennials in 2024 by Great Place to Work. The company has been ranked among the Top 50 in the Mid-size category. This prestigious accolade highlighted Beyond Key’s commitment to fostering a High-Trust, High-Performance Culture within its organization.
Great Place to Work recognition is an award given to companies with outstanding workplace culture and employee satisfaction. Beyond Key’s success in creating a nurturing and empowering workplace for millennials has yielded remarkable results, securing a spot among India’s Best Workplaces for Millennials. Previously recognized as a “Great Place to Work” five times in a row, Beyond Key has been ranked in the Top 25 Organizations for Building Culture and Innovation for All, as well as the Top 50 Great Mid-Size Workplaces. Now, it has earned a place in the 2024 category of India’s Best Workplaces for Millennials.
Studies indicate that organisations offering distinctive benefits that enhance employees’ psychological and emotional well-being can experience a 2.3x boost in overall employee welfare. At Beyond Key, the workplace culture values diversity, inclusion, and innovation, while offering fair pay, making it a great place for employees to work. By providing equitable pay and well-defined roles, the company ensures that employees are motivated and aligned with the organisational objectives. This strategy cultivates a strong sense of purpose, elevating job satisfaction and productivity while also fostering a spirit of innovation across the company.
Commenting on the same belief, Mr. Piyush Goel, CEO and Founder at Beyond Key, expressed his delight, “Being recognised as one of India’s Best Workplaces for Millennials shows our dedication to creating a space where employees feel valued, supported, and driven to succeed. By focusing on fair pay, clear roles, and emotional well-being, we empower our team to achieve great things. This honour motivates us to keep building a culture of trust and high performance. At Beyond Key, we prioritise team building, visionary leadership, and holistic well-being, ensuring millennials can grow, innovate, and make a real impact within our organisation.”
Beyond Key’s recognition as one of India’s Best Workplaces for Millennials highlights its dedication to enhancing workplace culture. By prioritising trust, clarity, and fairness, the company fosters an environment where employees thrive, setting a benchmark for the future of Indian workplaces.
26, Sep 2024
Ola Electric launches ‘Network Partner Program’, onboards over 600 partners to accelerate EV adoption and #EndICEAge PAN India
Bengaluru, September 26, 2024: Ola Electric, India’s largest pure-play EV company, today announced the launch of its ‘Network Partner Program’. This program is aimed at taking the EV revolution further into tier-2 and tier-3 cities, including urban pockets where EV penetration still remains low. Under this program, the company has on-boarded 625 partners to expand its sales footprint across India, and Ola Electric further plans to have 1,000 partners ahead of the festive season this year. Additionally, the company announced to aggressively expand its network by on-boarding 10,000 partners, across sales and service, by the end of 2025.
The ‘Network Partner Program’ will give Ola Electric an edge over its competitors as the Program requires limited investment from the partners and can be scaled up faster as compared to the traditional dealership model in the automotive industry.
Ola Electric presently has nearly 800 company-owned stores, and with the ‘Network Partner Program’, will have nearly 1,800 sales and service touch points ahead of the upcoming festive season.
Announcing the expansion, Bhavish Aggarwal, Chairman and MD, Ola Electric, said, “Our D2C model has been extremely successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast. While the company-owned stores will be the anchors of our sales and service network, this program will be instrumental in expanding the EV footprint deeper into the urban and rural markets. We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge, and by the end of next year, will have 10,000 Network Partners across the country.”
Through the program, Ola Electric will continue to onboard partners to drive EV adoption and provide seamless sales & after-sales experience across the country. The company will further leverage this program for sales and service of its upcoming Roadster portfolio, deepening EV penetration in the motorcycle segment across India.
Ola Electric offers an expansive S1 portfolio with six offerings across attractive price points catering to customers with different range requirements. While the premium offerings S1 Pro and S1 Air are priced at ₹1,34,999 and ₹1,07,499, respectively, the mass market offerings include S1 X+ priced at ₹89,999 and S1 X portfolio (2 kWh, 3 kWh, and 4 kWh) priced at ₹74,999, ₹87,999, and ₹101,999, respectively.
The company recently announced the launch of its Roadster motorcycle series, comprising Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh), Roadster (3.5 kWh, 4.5 kWh, 6 kWh), and Roadster Pro (8 kWh, 16 kWh). The motorcycles offer many segment-first technology and performance features, with their prices starting from INR 74,999, INR 1,04,999, and INR 1,99,999, respectively.
26, Sep 2024
FURBISHY opens its doors in Jubilee Hills Hyderabad, a luxury interior studio and a bespoke experience center like never before
Hyderabad, September 26th, 2024 – Furbishy, a brand new interior destination blending together both luxury and modernity in a one of a kind experience center located in Jubilee Hills, Hyderabad. Furbishy’s first interior studio in Hyderabad along with an exclusive experience center housing modular kitchens and wardrobes, custom furniture and soft furnishings, custom carved stone tiles and much more.
Furbishy offers a firsthand experience of touch and feel as well as in depth understanding of custom finishes and materials the market has to offer and redefine your dream homes. The experience center is designed to inspire creativity and offers customers the unique opportunity to “touch and feel” the luxurious quality of the products firsthand.
Tejaswini P, Founder & Managing Director, Furbishy expressed her warm welcome by saying, “We are thrilled to introduce our physical presence in Hyderabad. Our goal is to offer more than just home interiors. We want to create an experience that brings together tailor made interiors for your home no matter what size with the best quality of materials in the market. We design and execute ourselves and have no qualms in being known as a true end to end service for bespoke interiors.
Furbishy is here to alter Hyderabad’s idea of luxury and tailor made as we have always believed in attention to detail and quality along with our extensive team that specialises in design & technical expertise.
26, Sep 2024
Women’s Representation at India Inc. Remains Stable at 37%: 2024 Avtar & Seramount BCWI – MICI Study
India, September 26, 2024: Avtar, India’s pioneer and leading workplace culture consulting company, today announced findings from the 9th edition of ‘Best companies for women in India (BCWI)’, listing. The 2024 Avtar & Seramount findings mark an evolution in the workplace culture in India, as the initiative nears the close of a decade. Data emerging from the survey establishes that average women representation across industries today is at 36.6% and close to 40% at entry level. Sectors like professional services are close to gender balance with 46% women while manufacturing reported a gender ratio of 20%, an indication of intensifying efforts.
The 2024 annual listing deep-dives and provides industry-wise listing for the first time establishing that the IT industry as the single largest employer of women with 24% companies in the listing, Banking & Financial Services Industry (BFSI) follows with a distant 11% and close to 20 other sectors ranging across manufacturing, pharma, healthcare, media & entertainment, hospitality, etc. trail with fewer companies featuring on the list. This year’s listing also includes a new category of listing- “Best Companies for Women in India- Emerging Icon”, organizations with 100-500 employees in their Indian operations, where 33% of the workforce are women and an encouraging 26% is the gender ratio at the leadership level.
Avtar also released the sixth edition of its annual ‘Most Inclusive Companies Index’ (MICI), wherein interestingly, from 58% companies focusing on People with Disabilities (PwDs) in 2019, the number has risen significantly to 98% of companies focusing on building inclusive work environments for PwDs. The index further broadens the understanding of inclusivity in India by evaluating diverse dimensions including gender, disability, age and culture.
Dr. Saundarya Rajesh – Founder, President, Avtar, celebrating the progress expressed, “We are at a unique, paradox and juncture in India today with respect to women’s participation in the workforce; we have made significant progress in many areas such as the sheer volume of the women workforce, the facilities and flexibilities provided and the benefits to name a few but yet far behind in leveraging the opportunity – of enabling women in leadership positions, of ensuring rise in women participation and distribution across sectors and needless to emphasise women’s safety and well-being at the workplace so that they are encouraged to stay and grow. We are committed to keep nudging and raising the bar at Avtar and this year’s report takes one more step in that direction – of recognising emerging companies on their initiatives towards increasing and enabling women in the workforce and of deep-diving into the data industry-wise so that we have an incisive reflection of the gaps and areas that we need to work on.”
She further added, “It is remarkable to witness how organizations across geographies are increasingly committed to creating work environments where diversity is empowered to thrive. The BCWI study and the MICI continue to be a beacon of progress and as we move forward, we remain committed to enabling workplaces where equality is not just a goal, but a reality. The DEI rigour and focus of the participating companies prove that they are keen on turning around challenges into opportunities. We are thrilled to congratulate the companies recognised in the listing this year, for their unwavering commitment to DEI in their actions and spirit.”
“Most Inclusive Companies Index helps companies in India focus their efforts to understand gaps and provide specific strategies, programs, tools, and resources to help raise the standard on DEI strategies for under-represented talent including gender, LGBTQ+, PWD, and different generations.” said Subha Barry, President of Seramount. “We celebrate the leadership, employees, and initiatives that foster an inclusive environment where women and all talent can thrive.” she further added.
This year BWCI received 361 applications from organizations across various industries, regions and sectors in India, out of which companies from industries as diverse as Automotive, BFSI, Chemical, Conglomerate, Consumer Products, E-Commerce, Global Capabilities Center, Hospitality, Health Care, IT, ITES, Logistics and Management Consulting, Manufacturing, Media, Pharmaceutical, Professional Services, Real Estate, Retail and Apparel, and Science & Engineering, Telecommunication and Utilities, made it to the Best Companies List. The study accepted applications from companies between February 2024, and July 2024. The Top Companies and Best Companies for Women in India were chosen based on their efforts towards gender inclusion, as represented in their applications. The Emerging Icons had 52 companies applying to participate, of which the winning list features 10 companies.
The companies that feature in MICI together employ 7427 people with disabilities. The champions of inclusion together employ 4652 people with disabilities, the exemplars have over 2275 PwD employees working for them.
26, Sep 2024
FICCI organised The HR Evolution Summit-2024 with the theme Adapting to Evolving Workplaces, Workforce, Work Output and Work Ethos
Hyderabad, September 26, 2024 –The Federation of Indian Chambers of Commerce & Industry (FICCI) organised a full day The HR Evolution Summit-2024 on Thursday with the theme “Adapting to Evolving Workplaces, Workforce, Work Output and Work Ethos” at the Hotel Awasa at Madhapur.
Mr. Srini Raju Chintalapati, Vice Chairman, Young India Skills University, Telangana; Founder, and Chairman of iLabs Capital gave an overview of how HR transformed. It has evolved from basic personnel management to becoming a strategic partner in achieving organizational goals. He highlighted the supply and demand gaps in employment. How entry-level workers’ salaries were staged but salaries for other roles increased manyfold. He spoke about the disparity in the wage structure. He suggested a supply chain mechanism similar to the one in manufacturing for HR.
The role and face of HR are changing so much that nobody would have imagined it. Flexibility will be as important as efficiency. Performance predictability will be critical as business cycles become shorter and more volatile. Measurement and modelling are the key to predictability said T. Muralidharan, Chairman of TMI while delivering a keynote address on The Future of HR: A Revolution in the Making.
The work, workforce and workplace are changing rapidly, he said and gave five huge counter-intuitive trends in India. More women are getting educated but fewer women want to work. Male youth prefer to sit at home than work. Real wages in the organized sector are stagnant due to excess supply. Population control has happened without coercion and income inequality is growing rapidly he said
He highlighted the shifting employment terms landscape. The current generation of employees are preferring from full-time to flexible working. The days of full-time and permanent employees will be over soon, he made a startling revelation.
T. Muralidharan who is a former President of FICCI Telangana State Council said a Flexible workforce, part-time, contractual, gig and outsourced workers is going to be the norm in future. HR function needs expertise to effectively hire, engage and compensate this diverse workforce, he added.
NITI Ayog report predicted that the GIG workforce in India will rise from 7.7 million to 23.6 million or 6.7% of the non-farm workforce by 2029-30. Is HR ready for that scenario, he asked 150 plus HR professionals in the hall.
Dr D. Srinivasa Reddy, Founder and Director, Optimus Group in his special address said HR which used to be statutory compliant has now evolved and become a strategic partner in business development.
Malcolm Nicolson, Head of Sreenidhi School said the way we work has transformed over the past few years. How do we evolve with these changing times? he asked. The answer is leadership, collaborative leadership is the need of the hour, he stated. Collaborative leadership fosters innovation, creativity and engagement and builds, confidence and trust. This leadership can help employees feel heard and understood. They are the partners in progress of each other, he added. The transition from an ego-system to an eco-system approach to leadership is a shift we are witnessing now. They form an individual-centric mindset to one that focuses on the well-being of the whole, he stressed
MVV Rama Raju, Co-chairman of FICCI Telangana State Council while welcoming the gathering said the theme of the summit ‘Adapting to evolving workplaces, work output and work ethos provides insights into the subject and engages in meaningful dialogue. The amount of technology being used in HR has transformed the way we work.
The day-long summit attended by over 150 HR professionals had two panel discussions and a workshop on Future Proofing of HR; Mental Health and Wellbeing and a workshop on Labour Code Implementation
26, Sep 2024
Future of video in India – Mr. Kevin Vaz, CEO – Broadcast Entertainment, Viacom18’s views at APOS 2024
The global media and entertainment industry is advancing at a rapid pace, and India is no exception. In fact, India is at the cusp of an entertainment revolution, driven by technology, diverse content, and evolving consumer behaviour. And at the forefront of this revolution, leading the charge, is Viacom18. Over the last year, we’ve made significant strides not only in expanding our reach but also in reshaping how audiences consume content across the country. It’s been an exhilarating ride, and we’re just getting started.
When I look back at the past year, I’m proud to say it’s been nothing short of transformative for us. Our first priority was assembling a world-class team with the vision, drive, and grit to execute on our ambitious goals. With that foundation in place, we made targeted investments in key brands like Colors, Colors Kannada, and Colors Marathi, and the results speak for themselves. Colors has grown by 35% in less than a year, getting closer to securing the top spot in the industry. Nickelodeon, our kids’ portfolio leader, just celebrated a decade as the number one brand in its category. And in the regional space, Colors Kannada reigned as the top channel during primetime for three months, while Colors Marathi saw an astonishing 150% growth in the last three months alone, putting it in fierce competition for the second spot.
In the non-fiction space, we’ve continued to lead with iconic properties like Bigg Boss and Fear Factor: Khatron Ke Khiladi, and we’ve added to that list with Laughter Chefs, India’s biggest comedy reality show to date. This homegrown success is a testament to our ability to create world-class content tailored to local tastes. For smaller screens and connected TVs, we launched JC Premium, bringing Hollywood’s best, top-rated web series, and 24/7 live streams of our reality shows to Indian households.
Looking at consumption trends in India, it’s clear that audiences are more dynamic than ever before. There’s this notion that viewers are either glued to their TV sets or completely immersed in their phones, but the reality is far more fluid. A show like Bigg Boss is watched on Colors at its scheduled time, then consumed further on JioCinema’s 24-hour live feed, and even discussed on social media. This multi-screen experience is where the future of entertainment lies.
India’s daily media consumption—combining both large and small screens—currently stands much lower than developed markets, but the potential for growth is immense. Large screens currently have around 60% penetration compared to 85-90% in other major markets, giving us significant headroom for growth. India is an ‘AND’ market, where both TV and digital are thriving in tandem, creating endless opportunities for content creators and distributors.
Family entertainment has always been at the core of what we do, and we’ve ensured that our content seamlessly transitions between TV and digital. Bigg Boss, for example, saw 25% of its viewership last season coming from digital platforms, while some of our fiction shows are experiencing significant digital engagement alongside their TV broadcasts. It’s all about offering the consumer flexibility and choice.
One of the most exciting trends we’re witnessing is the rise of local language content. India’s cultural and linguistic diversity is unparalleled—22 official languages and over 58 socio-cultural regions. This diversity presents both a challenge and an opportunity. Audiences today crave authenticity; they want stories that resonate with their own experiences. We are already serving content in 10 languages and aim to eventually cover all 22, making local content not just the present but the future of entertainment in India.
When it comes to advertisers, we are uniquely positioned to deliver value across both large and small screens. Television continues to be a powerful medium, with a reach of around 900 million people in India. Given that over 95% of households have just one TV, families gather to watch together, creating shared experiences and deeper emotional connections. TV advertising remains one of the most effective ways to reach multiple demographics in one go—parents, kids, grandparents—all engaged in a single viewing experience.
On the digital front, Viacom18 is home to the largest curated content platform in India, with a monthly active user base of around 300 million. This creates a safe, immersive environment for brands to connect with consumers, especially during drops of prime-time shows or live streaming of sports events, when engagement is at its highest. Whether it’s long-term brand building or short-term performance goals, our value proposition for advertisers is unparalleled.
Viacom18 is at the forefront of the entertainment revolution in India – across large screens, small screens, and every format in between. We have the scale, expertise and the experience to deliver results. The future of entertainment in India is bright, and we’re proud to be at the forefront of it.
26, Sep 2024
She possesses a striking personality, a confident demeanor, and a goal-oriented nature,” Medha Rana describes her character from Amazon MX Player’s Ishq In The Air
Mumbai,26th September 2024- Amazon MX Player-Amazon’s free video streaming service recently unveiled its latest love-drama series, Ishq In The Air. Set against the contrasting backdrops of Mumbai and Indore, the show follows Kavya and Naman’s simple yet passionate life journey as they navigate the ups and downs of life and love. When the soft-spoken Naman crossed paths with the lively Kavya at the airport, it sparks the beginning of an extraordinary adventure. With seatbelts fastened, they embark on a journey that would soar beyond destinations, discovering the limitless skies of love, laughter, and endless possibilities. Produced by BBC Studios Productions India, the series features the talented Shantanu Maheshwari and Medha Rana in key roles.
Medha Rana, who plays Kavya in the series, shared insights about her character, saying, “Kavya is a passionate young girl from the bustling city of Mumbai, following her career as a hairstylist. She possesses a striking personality, a confident demeanor, and a goal-oriented nature, living life on her terms. While Kavya is determined and driven, she also has a charismatic and humorous side.”
Get ready to dive into the captivating journey of Kavya and Naman as Ishq In The Air is streaming exclusively on Amazon MX Player, available within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, and Play Store.
