26, Sep 2024
IITM Pravartak Technologies Foundation (IITM PTF) and Simplilearn join hands to launch the Advanced Executive Program in Applied Generative AI
Bangalore, 26 September 2024: IITM Pravartak, the Technology Innovation Hub hosted by IIT Madras, in collaboration with the world’s leading online bootcamp provider for digital skills, has announced the launch of the Advance AI The program is created to equip professionals with essential skills to harness the transformative potential of generative AI technologies across various industries.
Generative AI is rapidly evolving and is expected to expand to $667.9 billion by 2030, highlighting a remarkable annual growth rate of 24.4%. As sectors from entertainment to finance increasingly integrate these technologies, this program will deliver an in-depth understanding of generative AI tools and concepts, including Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), prompt engineering, and Large Language Model (LLM) application development.
The program offers over 70 hours of live online classes led by industry experts, and masterclasses by faculty and/or alumni from premier institutes such as IITM and other IITs. Learners will experience hands-on learning through 60+ exercises and 7 industry-relevant projects, including AI application development, logo design using DALL-E, and more. They will also work with top tools like Microsoft Copilot, Azure AI Studio, ChatGPT, OpenAI, DALL·E 2, and Hugging Face. Unique benefits include a two-day campus immersion at IIT Madras Research Park, startup incubation support, and Simplilearn’s Job Assist for connecting with employers. Upon completing the program, learners will be awarded a certificate from IITM Pravartak, along with certificates/badges for all Microsoft courses completed.
The ideal candidate for this program holds a bachelor’s degree with an average of 50 percent or higher marks, has a basic understanding of Programming concepts and Mathematics, and preferably has over two years of professional work experience.
Speaking about the program, Mr. Kashyap Dalal, Co-founder and Chief Operating Officer of Simplilearn, said, “Generative AI is projected to contribute a remarkable $4.4 trillion annually to the global economy. I am very excited about partnering with IITM Pravartak, and announcing the launch of the Advanced Executive Program in Applied Generative AI. This program will equip professionals with the skills to leverage this new-age technology. By combining IITM Pravartak’s leading research and Simplilearn’s expert-led training, we are preparing learners to drive innovation and build the future of business applications and processes with Gen AI at the core.”
Regarding the partnership with Simplilearn, Dr. Shankar Raman, CEO of IITM Pravartak Technologies Foundation said, “We are thrilled about our collaboration with Simplilearn to launch this Advanced Executive Program in Applied Generative AI. This initiative shows our commitment to addressing the escalating demand for skilled professionals in the evolving landscape of GenAI. As industries increasingly leverage generative AI advancements, this program equips learners from diverse backgrounds with the critical skills needed to excel in this transformative field. It reflects our mission to empower individuals to harness the power of generative AI and drive innovation in the digital economy.”
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- By Rabindra
26, Sep 2024
Bombay Shaving Company enjoys Cult Gen Z following with the introduction of their exciting trimmer range and hair removal solutions
National, 26th September, 2024 – Bombay Shaving Company, known for its innovative hair removal products and exciting marketing campaigns, has established itself as a grooming game-changer brand for men. By transforming the way men approach their personal style and catering to the needs of its core consumers, ‘Gen-Z’s’, the brand has upgraded its trimmer range with a groundbreaking innovation providing power packed solutions – to enable men to express themselves limitlessly.
In just nine months, the company has achieved over ₹100 crore in ARR, capturing the imagination of style-conscious, self-aware Indian men. Bombay Shaving Company’s trimmer range is redefining grooming by encouraging men to express themselves freely through their hair, going beyond traditional methods and breaking long-standing stereotypes With Gen–Z‘s increasing contribution and influence on culture, commerce, and content, Bombay Shaving Company has embraced a ‘Gen–Z-first’ approach. Their innovative products and exceptional post-sales care are tailored to meet the diverse grooming needs of young men, from facial hair to full-body trimming. Selling over 2,000 units daily, the trimmer portfolio offers an unmatched value.
Through engaging content that merges trending conversations with unique influencer collaborations, the brand resonates with Gen–Z, providing insights to inform their grooming choices and fostering a loyal community.
Commenting on this growth, Mr. Varun Gupta, Chief Growth Officer at Bombay Shaving Company said “As we explore this high-growth and promising category amidst the evolving grooming landscape, our brand is uniquely positioned to lead the change. From consumers using razors as the go-to product, our focus is transitioning to a more comprehensive grooming-first approach that meets diverse needs across pan India. At Bombay Shaving company, we are at the forefront of redefining this space by moving beyond traditional devices and focusing on content, infrastructure, and insights. Our goal is to be a supportive partner for Gen–Z, helping them make informed grooming choices. By prioritizing unmatched value over the competition, I believe we’re perfectly positioned to steer the way in transforming men’s grooming for a new generation”
26, Sep 2024
Break into happiness: Mad Over Donuts Teams Up with KITKAT to launch Donuts
Mad Over Donuts (MOD) is thrilled to announce an exciting new collaboration with KITKAT, bringing together two beloved brands to create a unique and delicious experience for donut and KITKAT enthusiasts alike.
Tarak Bhattacharya, Executive Director and CEO of Mad Over Donuts, shared his excitement about the partnership: “We are always looking for innovative ways to make our donuts more delicious and irresistible, and collaborating with KITKAT allows us to bring a new dimension of flavor and fun to our offerings. We believe this collaboration will create a unique and memorable experience for our customers.”
The new range includes several mouth-watering options: Such as the Swirl it Up, DND Donuts, and Break time bliss. In addition to these scrumptious donuts, MOD is also introducing The Break Shake, blending the iconic chocolate flavor into a creamy, refreshing treat with KITKAT crunch. These donuts and the shake are perfect for sharing with friends and family or taking a break into happiness.
Talking about the association, Mr. Saurabh Makhija, Director, Nestlé Professional, said, “It has always been our endeavor to ensure that our consumers can enjoy Nestlé’s brands, both in home and out-of-home. This partnership with MAD OVER DONUTS is a step towards building more relevant consumption occasions for KITKAT. Through this partnership, consumers would be able to enjoy three different variants of donuts and one variant of shake, made with KITKAT. We are confident that the consumers would find it to be a novel and delightful proposition.”
To celebrate this exciting partnership, MOD hosted a special launch event at their flagship store at Viviana Mall. The event was attended by media personnel and influencers. Guests had the exclusive opportunity to meet and interact with Mr. Tarak Bhattacharya, Executive Director and CEO of Mad Over Donuts, and Mr. Saurabh Makhija, Director, Nestlé Professional. The event was filled with photo opportunities, capturing memorable moments during the launch of the three new donuts and a shake made by KITKAT.
26, Sep 2024
Parnika India Launches Menstrual Hygiene Awareness Drive to Empower Underprivileged Women
New Delhi, September 26, 2024 – Parnika India, a distinguished leader in the manufacturing and global export of exquisite women’s ethnic wear has taken a significant step towards supporting women’s health and empowerment by launching a menstrual hygiene awareness drive. The initiative is designed to address the widespread challenges of menstrual hygiene, particularly in rural and underprivileged communities where access to affordable and hygienic sanitary products remains a critical issue.
As part of this campaign, Parnika India is offering customers who make purchases of ₹20,000 or more a unique opportunity to directly contribute to this cause. With every such purchase, customers receive 15 sustainable sanitary pads, which they are encouraged to distribute to women and girls from underserved areas. This initiative not only provides much-needed sanitary products but also empowers Parnika’s customers to become advocates for menstrual hygiene and break down the taboos associated with menstruation.
Reflecting on the motivation behind the campaign, Mr. Vishal Pacheriwal, Director at Parnika India stated, “At Parnika India, we have always believed that businesses have a responsibility to create meaningful, lasting change in society. The issue of menstrual hygiene, particularly in rural and underprivileged areas, is one that affects not just the health but also the dignity and opportunities available to women. With this awareness drive, we are stepping up to address this critical challenge by providing sustainable sanitary products and raising awareness about menstrual hygiene.”
The initiative has already made a considerable impact, with nearly 500,000 sanitary napkins distributed so far. By engaging both their customers and communities, Parnika India hopes to spark a larger movement toward improving menstrual health and reducing the stigma surrounding it.
Though the drive is currently an in-house effort with no external partnerships, Parnika India is committed to continuing this initiative and expanding it in the future, reflecting the brand’s broader mission of empowering women and giving back to the community.
Parnika India’s dedication to empowering women goes beyond the scope of its sanitary pad initiative. The company has been actively supporting women by creating entrepreneurial opportunities and providing guidance to those aspiring to start their own small businesses. Parnika India understands the challenges that women, particularly those working from home or in rural areas, face. Through its programs, the company offers mentorship on starting and running businesses, helping women navigate their local markets, and guiding them in becoming financially independent.
26, Sep 2024
SBI organizes National Kavi Sammelan on the occasion of Rajbhasha Pakhwada
New Delhi, September 26, 2024: On the occasion of Rajbhasha Pakhwada, a National Kavi Sammelan was organized at the SBI Headquarters in Mumbai. The conference was presided over by SBI Chairman, Mr. Challa Sreenivasulu Setty. On this occasion, Mr. Setty stated that SBI has taken several initiatives to promote Hindi and other Indian languages. He emphasized, “We live in a multilingual society, and providing banking services in Indian languages is a part of our customer service.”
The event was attended by the bank’s Managing Directors, Mr. Rana Ashutosh Kumar Singh and Mr. Vinay M. Tonse. Welcoming the guests, the bank’s Chief General Manager, Mr. Rajeev Kumar, expressed his gratitude to the Chairman, Managing Directors, Deputy Managing Directors, and all the guests and audience members.
Renowned poets Rajesh Reddy, Arun Jaimini, Chirag Jain, and Aman Akshar recited their poetry at the event. Senior poet, ghazal writer, and composer Mr. Rajesh Reddy’s ghazals were highly appreciated by the audience. His line, “Kisi din zindagani mein karishma kyun nahi hota, main har din jaag toh jaata hoon zinda kyun nahi hota” (“Why does no miracle happen in life someday, I wake up every day, but why don’t I feel truly alive”) won the hearts of the audience.
Humorous poet Arun Jaimini had the audience in splits with his comic poetry. Young poet, skilled host, and presenter Chirag Jain, along with poet Aman Akshar, also received appreciation for their performances.
Addressing the officers and employees on this occasion, the bank’s Deputy Managing Director, Mr. Binod Kumar Mishra, mentioned that several programs were organized across the country in September to promote the national language. SBI is leveraging the power of information technology to promote the national language, in line with India’s multilingual and inclusive culture. Rajbhasha Pakhwada is being celebrated with great enthusiasm from September 14 to 30 across all offices and branches of the bank, and this National Kavi Sammelan at the SBI headquarters is a part of this celebration. He expressed his gratitude to the Chairman and all the guests for attending the program.
26, Sep 2024
Axis Bank and Next Bharat Ventures partner to facilitate Working Capital Financing Solutions for impact-driven Entrepreneurs
Nagpur, 26th September 2024: Axis Bank, one of the largest private sector banks in India, signed a Memorandum of Understanding (MoU) with Next Bharat Ventures IFSC Private Limited, a subsidiary of Suzuki Motor Corporation in Japan, to provide tailored Working Capital Financing Solutions to impact-driven startups and Micro and Small Enterprises (MSME). This collaboration will enable MSMEs to secure credit without the traditional collateral, thereby reducing financial hindrances and simplifying access to capital needed for business growth.
Through this initiative, Axis Bank will extend support to MSMEs across key sectors, who are part of Next Bharat Ventures’ Residency Program. This four-month program, launching its first cohort in October 2024, is designed to empower entrepreneurs committed to driving impact in India’s rural and informal sectors. The startups selected under the program will have access to Axis Bank’s comprehensive range of financial services and solutions, tailored to meet their specific needs.
The partnership will leverage Axis Bank’s vast network of branches across India to deliver these financing solutions and simplify the credit evaluation process, thereby making it easier for startups to obtain debt financing. With a strong focus on Tier 2 and Tier 3 regions, this initiative will not only promote financial inclusion but also foster long-term economic growth in these underserved areas.
Speaking on the occasion, Munish Sharda, Executive Director, Axis Bank, said, “At Axis Bank, we recognize the pivotal role that entrepreneurs, especially those in the underserved regions, play in driving India’s economic growth. This collaboration with Next Venture underscores our commitment to foster innovation and empower the entrepreneurial ecosystem, leading to the growth of India’s rural economy. By leveraging our financial expertise and extensive branch network, we aim to help these entrepreneurs scale their operations and achieve sustainable growth. This strategic collaboration reinforces our commitment to financial inclusion, giving us the opportunity to support the next generation of socially impactful business leaders.”
Vipul Nath Jindal, MD and CEO of Next Bharat Ventures, commented, “This partnership with Axis Bank marks an advancement to build a sustainable financial ecosystem for impact-driven entrepreneurs in India. By combining Axis Bank’s financial expertise in providing debt funding with Next Bharat’s tailored support for innovative social ventures, we are excited to see the advancement of high-impact startups in Bharat.”
By integrating Axis Bank’s financial capabilities with Next Bharat Ventures’ focus on nurturing social enterprises, the partnership aims to build a more inclusive and sustainable financial ecosystem for
entrepreneurs while positioning them for long term success as self-sustaining MSMEs. The collaboration will ensure that essential financial support reaches entrepreneurs in underserved regions, empowering them to drive meaningful economic progress and create lasting impact in their communities.
26, Sep 2024
Parnika India Launches Menstrual Hygiene Awareness Drive to Empower Underprivileged Women
New Delhi, September 26, 2024 – Parnika India, a distinguished leader in the manufacturing and global export of exquisite women’s ethnic wear has taken a significant step towards supporting women’s health and empowerment by launching a menstrual hygiene awareness drive. The initiative is designed to address the widespread challenges of menstrual hygiene, particularly in rural and underprivileged communities where access to affordable and hygienic sanitary products remains a critical issue.
As part of this campaign, Parnika India is offering customers who make purchases of ₹20,000 or more a unique opportunity to directly contribute to this cause. With every such purchase, customers receive 15 sustainable sanitary pads, which they are encouraged to distribute to women and girls from underserved areas. This initiative not only provides much-needed sanitary products but also empowers Parnika’s customers to become advocates for menstrual hygiene and break down the taboos associated with menstruation.
Reflecting on the motivation behind the campaign, Mr. Vishal Pacheriwal, Director at Parnika India stated, “At Parnika India, we have always believed that businesses have a responsibility to create meaningful, lasting change in society. The issue of menstrual hygiene, particularly in rural and underprivileged areas, is one that affects not just the health but also the dignity and opportunities available to women. With this awareness drive, we are stepping up to address this critical challenge by providing sustainable sanitary products and raising awareness about menstrual hygiene.”
The initiative has already made a considerable impact, with nearly 500,000 sanitary napkins distributed so far. By engaging both their customers and communities, Parnika India hopes to spark a larger movement toward improving menstrual health and reducing the stigma surrounding it.
Though the drive is currently an in-house effort with no external partnerships, Parnika India is committed to continuing this initiative and expanding it in the future, reflecting the brand’s broader mission of empowering women and giving back to the community.
Parnika India’s dedication to empowering women goes beyond the scope of its sanitary pad initiative. The company has been actively supporting women by creating entrepreneurial opportunities and providing guidance to those aspiring to start their own small businesses. Parnika India understands the challenges that women, particularly those working from home or in rural areas, face. Through its programs, the company offers mentorship on starting and running businesses, helping women navigate their local markets, and guiding them in becoming financially independent.
25, Sep 2024
Meghalaya Signs MoU with Bill & Melinda Gates Foundation to Enhance Health, Nutrition, and Agriculture
New Delhi, 25th September 2024: The Government of Meghalaya and the Bill & Melinda Gates Foundation (BMGF) made a major stride in the area of health, nutrition and agriculture today when they entered into an MoU to work together towards improving population health outcomes of the state, particularly related to maternal and newborn health, family planning, nursing education and agriculture and livestock development. Meghalaya is only the third state in India in area of both health and agriculture, after Uttar Pradesh & Bihar, with whom the Gates Foundation is establishing a partnership.
The MoU was signed in the presence of the Hon’ble Chief Minister of Meghalaya, Mr. Conrad K Sangma and Hon’ble Minister of Health & Family Welfare and Agriculture, Dr. M Ampareen Lyngdoh. Shri. M. Hari Menon, Director of the India Country Office at the Gates Foundation, and Mr. Sampath Kumar, Principal Secretary to the GoM, Health & Family Welfare Department on behalf of the state signed the MoU. Other members present during the signing were Commissioner & Secretary, Planning & Investment, Promotion & Sustainable Development, Government of Meghalaya, Dr. Vijay Kumar D.; Commissioner & Secretary, Department of Health & Family Welfare, Dr. Joram Beda; Secretary of Health and Family Welfare & Mission Director of NHM, Government of Meghalaya, Mr. Ramkumar S; Director of Health for the India Country Office at the Gates Foundation Dr. Rajani Ved, as well as other senior officials from the Meghalaya Government and BMGF.
The MoU signed today called for the realization of efficient and effective healthcare solutions in Meghalaya, and the parties also pledged to undertake numerous activities in the achievement of the United Nations Sustainable Development Goals, especially the health-related goal for the year 2030. The MoU will last for four years where both stakeholders shall facilitate successful delivery of the set objectives in the paper with efficiency checkups, monitoring, and evaluation.
Through the MoU, BMGF will provide both financial and technical support to improve outcomes in twelve key areas: comprehensive primary healthcare, family planning, maternal health and anaemia, neonatal health, immunisation, childhood wasting and nutrition, nursing education, supply chain management, digital health, results-based financing and performance management in healthcare, competency mapping and development for government functionaries, and agriculture and livestock development.
Speaking at the signing event, the Hon’ble Chief Minister of Meghalaya, Shri Conrad K. Sangma emphasized the importance of this collaboration and said, “We are happy and excited about the partnership that we are going to have with Gates Foundation. We need to have the right-minded people with the right desire, goal, and mindset to sit together and try to resolve the problems, the institutional setups, and the plans that we have. We are looking at expertise in terms of knowledge. To conclude, for us what matters is how to make life better for our citizens.” He also stressed on improving the socio-economic conditions of mothers and the female population at large. “We have started to make plans based on the real problems, the institutional systems and what we have to do to address the problems. We will go the extra mile to make sure that we achieve the goals that we want. It will not be easy, but it is a continuous process,” he said.
Dr. Mazel Ampareen Lyngdoh, the Hon’ble Health Minister, Government of Meghalaya added, “We are very happy that you are already in the field for so long, so you are familiar what our gaps are, you are familiar with what we need to get done. I would like to see this community participation. I hope that we will be able to evolve a module which would likely be suitable for replication across the board in Northeastern states and other areas. I am looking forward to the MoU signing.”
The collaboration between the Government of Meghalaya and the Gates Foundation is based on three strategically oriented goals for changing the current state of health care. First, it seeks to lower maternal, neonatal and child mortality through increasing access to family planning, managing anaemia and developing emergency transport to reduce death rates. Second, the partnership aims to promote health and nutrition services provided by government and non-government organizations with special reference to gender. Finally, the partnership will build the capacity of local institutions by ensuring that they are involved in policy formulation, research and breakthroughs in healthcare to support sustainable change.
Shri M. Hari Menon, Director – India Country Office & South & Southeast Asia Director, Bill & Melinda Gates Foundation stated, “Our partnership with the Government of Meghalaya underscores our commitment to ensuring equitable access to essential health and nutrition services. We look forward to partnering with the Government to strengthen the health system, foster innovation, and enhance institutional capacity to help achieve long-term, sustainable health outcomes for the people of Meghalaya.”
Shri Sampath Kumar, Principal Secretary & Development Commissioner, Government of Meghalaya commented, “It is a significant step in our endeavour towards reaching people of Meghalaya for quality health and nutrition care through this partnership with the Gates Foundation. Altogether, our mission is to develop a health system that can be safe for future generations.”
The partnership will also focus on several key program areas, such as the creation of IT solutions for primary healthcare as well as improving family planning by increasing the number of contraceptive methods and availability. It will also involve enhanced maternal and neonatal health with reference to anaemia and other essential infrastructure joined to hidden childhood wasting and anaemia through supplementary feeding and immunization. Also, nursing education shall be augmented by a redesigned curriculum that is globally competent and improved supply chain management to increase drug and diagnostics availability. Moreover, adopted digital health will improve research-based decision-making capabilities with the use of performance-based financing. There will also be cooperation in areas of agriculture and livestock development emphasizing building value chains and supporting small farmers in the state of Meghalaya.
The Meghalaya State Health Society will be responsible for the coordination of the activities funded by the Gates Foundation and monitoring the progress and planning on sustainability. The Gates Foundation will invest financial as well as technical resources, attracting national and international technical support for the state’s health agenda.
With this comprehension of fairness in healthcare delivery, the partnership between the Government of Meghalaya and the Gates Foundation stands ready to help contribute to the state’s healthcare system in a positive way and make sure that people get access to good care.
25, Sep 2024
Heart-to-Heart 2024: Creating Heart-Safe Communities with Expert Insights
Bengaluru, 25th September 2024: With the rise of cardiovascular diseases, particularly among younger populations, the inaugural Heart-to-Heart Summit 2024 aims to address these concerning trends. By bringing together leading cardiologists and experts, the summit will provide a comprehensive understanding of how to maintain optimal heart health. It is designed to equip individuals with both the knowledge and practical tools necessary to safeguard their heart well-being. This summit is anticipated to not only inform participants but also inspire them to adopt proactive measures for a healthier heart.
The Heart-to-Heart 2024 summit is scheduled for 27th September 2024, 11 AM onwards, at NIMHANS Convention Centre and Shri Dinesh Gundu Rao, Honourable Minister For Health & Family Welfare Govt Of Karnataka will also grace the summit.
This summit will cover wide range of topics, including lifestyle, diet, obesity, and exercise, all contributing factors towards maintaining a healthy heart. Additionally, there will be a focus on women’s cardiac health, a critical yet often overlooked area.
The Heart-to-Heart 2024 summit aims to bridge the gap between public and leading cardiac care experts. Recognizing the urgent need for heightened awareness and proactive management of cardiovascular health, this summit presents attendees with an exceptional opportunity to engage in thought-provoking discussions and participate in informative, hands-on sessions. As heart disease remains a leading global cause of mortality, this event serves as a valuable platform for acquiring practical knowledge and strategies to safeguard cardiovascular well-being.
The day long summit will be filled with enlightening discussions/interactive sessions including CPR training. Here’s a glimpse of those interesting topics:
- Young and Indian: Vulnerability to heart attacks. How to prevent it?: Dr Vivek Jawali, Chairman – Cardiovascular & Thoracic Surgery Council, Fortis Healthcare Ltd, India & Cardiac Sciences and The Executive Council, Fortis Hospitals, Bengaluru
- A panel discussion, Diet for the heart: Dr Ranjan Shetty, HOD & Consultant – Interventional Cardiology, Manipal Hospital Old Airport Road, Bengaluru, Dr Manjunath N K, Vice Chancellor, Swami Vivekananda Yoga Anusandhana Samsthana (S-VYASA) Bangalore & Dr Deepak Krishnamurthy, HOD – Interventional Cardiology Kauvery Hospital Marathahalli, Bengaluru
- Interactive session on CPR training: Dr Harshitha Sridhar, HOD & Consultant – Emergency Medicine Physician, Manipal Hospital Millers Road, Bengaluru
- A panel discussion, Her Heart Matters: Dr Alben Sigamani, Founding Partner and Chief Scientific Officer, Numen Health, Dr K S Ravindranath, Director, Sri Jayadeva Institute of Cardiovascular Sciences and Research (SJICR), Dr Anupama Hegde, Cardiologist, M S Ramaiah Memorial hospital, Bengaluru
- A panel discussion, Exercise for Good Heart Health: Dhanalakshmi V, Chief Physiotherapist, Manipal Hospital Old Airport Road, Bangalore, Dr Vinay Kumar Bahl, Director – Cardiac Sciences, Ramaiah Memorial Hospital, Bengaluru
25, Sep 2024
ITC Sunfeast Baked Creations Unveils Its First Bakery Café in Bengaluru
Bengaluru, 25th September 2024: ITC Sunfeast Baked Creations, after making a strong mark in the food-delivery space with a popular range of Croissants and Pull-Apart Bagels, today announced the launch of its first Bakery Café at the FabIndia Experience Store in Whitefield, Bangalore. This launch marks a significant milestone in the brand’s journey, from a cloud-kitchen bakery to an omni-channel brand, bringing an elevated bakery café experience to Bangaloreans.
This thoughtfully designed café brings a premium culinary experience to Bangaloreans with a curated selection of products, including Croissants & Sandwiches, Pull-Apart Bagels & Bagel Toasties, Desserts & Pastries and Celebration Cakes, each crafted by culinary experts of ITC with top-quality ingredients and tailored to the Indian palate. These baked delicacies are served with ITC’s Sunbean Gourmet Coffee, elevating the culinary experience of diners.
Shreyanka Patil, an Indian Cricketer and avid foodie graced the occasion as the Chief Guest. She expressed her delight with the association, “I am glad to be associated with a brand whose products I have tried many times and absolutely love! My favourites are Frangipane Almond Croissant, Dark Fantasy Chocofill Croissant and Trinity Ganache Pastry. I recommend everyone to definitely try these.”
Rohit Bhalla, Food-Tech Business Head at ITC Limited, expressed his enthusiasm about the launch, “This café is more than just a new location; it represents ITC Sunfeast Baked Creations’ commitment to bring the ‘World of Bakery’ to Indian consumers, elevating their experience of the category to global standards. Our Croissants and Pull-Apart Bagels have already garnered great popularity through the delivery channel and the launch of this café will give a fillip to our plans to bring many more exciting innovations in the bakery category. This new café is not just another addition to the city’s dining scene; it is a testament to ITC Sunfeast Baked Creations’ evolving vision and dedication to offering exceptional experiences to its customers and café enthusiasts across the city.”
With a seating capacity of up to 30 guests, the café promises to be the perfect destination for both intimate gatherings and larger celebrations, offering a delightful environment for customers to indulge in ITC Sunfeast Baked Creations’ exclusive range of products.
Looking ahead, ITC Sunfeast Baked Creations plans to expand its bakery café presence in Bengaluru with future locations in MG Road and Jayanagar, as well as potential expansion into Chennai. These upcoming locations will continue to build on the brand’s vision of elevating the bakery experience for its customers.
