18, Nov 2023
With the focus on customer health, Simpli Namdhari’s launches ‘Choose Goodness’ to create awareness about safe-to-consume fruits & veggies
Bengaluru, India, November 18, 2023: Simpli Namdhari’s, India’s only 100% vegetarian omnichannel retailer launched the ‘Choose Goodness’ campaign across social media and in-stores, to raise awareness of foods that are safe to consume and educate customers on what goes into cultivating fruits and vegetables. Simpli Namdhari launched the campaign amidst growing concerns among consumers regarding the presence of toxic heavy metals in fruits and vegetables shelved at major retail outlets in Bengaluru.
The Choose Goodness campaign aims to bust myths surrounding the cultivation methods of most produce found in local stores and supermarkets. Given India’s low consumption of healthy fruits and vegetables compared to other plant-based products, Simpli Namdhari aims to also create awareness about the role of superfoods like exotic produce in bridging the nutrition gap and improving customer health. Additionally, Simpli Namdhari will introduce customers to its seed-to-plate model, emphasizing its commitment to quality control across the supply chain.
“Most customers have no idea how the fruits and vegetables available at their neighborhood kirana or supermarket are cultivated — Whether it is safe to consume or harmful. It’s largely because retailers procure their produce through a scattered supply chain. Now more than ever, there’s a need to create more awareness among customers about where the food really comes from, the potential impact on their health and the role retailers play in educating customers about it,” said Gurmukh Roopra, CEO, of Namdhari’s Group.
With a focus on customer health and well-being, Simpli Namdhari has taken steps to ensure all fruits and vegetables including exotic produce, served at its stores, are safe to consume. The company gets its fruits and vegetables tested every quarter by an NABL-certified third-party lab, where checks are conducted under 40 different categories. Fruits and vegetables shelved at Simpli Namdhari’s have been certified with an A+ Grade and follow the BRCGS food standards and GAP Protocol for field operations to test produce.
Namdhari’s Group cultivates crops at its farm in Bidadi or contracts the cultivation to farmers who use Namdhari’s Seeds and prescribed cultivation methods to produce the best-quality fruits and vegetables. Maintaining quality is a top priority, as the produce is not only shelved at Simpli Namdhari’s stores but also exported. In 2023 alone, Namdhari exported over 1,000 MT of fresh fruits and vegetables to the UK, Europe & Australia where every single shipment passed clearance of the highest quality.
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- By Rabindra
17, Nov 2023
Venkaiah Naidu unveils ‘Live For A Legacy’, a book written by the city’s well-known Robotic Cancer Surgeon
Hyderabad, November 17, 2023: Former Vice President of India, M. Venkaiah Naidu unveiled a book titled ‘Live For A Legacy’, a Perspective of a Cancer Surgeon, Dr. Chinnababu Sunkavalli in a function held at Hotel Daspalla on Wednesday evening. The book was written as narrated to, Mr Arun Tiwari
Early detection, daily exercise, and eating good food are important for a healthy body and mind. He told doctors to take time out on weekends and travel to neighbourhoods and rural areas to create awareness about cancer and healthy lifestyles. People will listen to doctors.
Cancer is not a death sentence anymore. With the latest technology, we need not worry. There are the latest technologies, competent doctors and hospitals available to treat cancer, he said.
He stressed healthy eating habits. Nowadays kitchens have become inactive and people prefer instant food. If you eat instant food, you will get constant diseases, he said. He stressed eating indigenous food.
I am retired but not yet tired. I prefer going to meetings to get inspired, Venkaiah Naidu added.
We live to leave and what we leave behind will live on in the hearts of those whom we touch with our living. This is as exciting as fearful. For India to have better cancer survival rates we all need to collectively work to prevent and detect early, said Dr. Chinnababu in his opening remarks.
Death by Cancer has reduced by 33% in Western countries due to early detection, awareness and good technologies and medication, Dr Chinnababu said.
Prof Arun Tiwari the co-author said Dr Abdul Kalam advised him to write a book every year, which I never thought I would do, but it is happening now. This is my 25th book. He advised people to follow my elders’ advice. We become what we are because of our teachers.
The book provides the science behind the evolution of cancer over a hundred years and leaves hope and optimism. It talks about options available for treatment and ways to contain it. The WHO set the Goal of Cervical Cancer Elimination by 2030 to vaccinate 90% of girls by 15 years of age against the HPV and 190 countries are signatories to the declaration. One chapter in the book dealt with HPV Vaccine human papillomavirus).
More than 190 countries are signatories to this declaration and have committed to the achievement of the Targets, set as follows: The first is for 90% of girls to be fully vaccinated against the human papillomavirus (HPV) by the age of 15 years.
The book establishes the purpose of life as a legacy, introduces the science behind cancer in a conscious and easy-to-understand manner, oversees present and emerging treatment scenarios and takes away the fear of the dreaded malady of cancer.
Dr. Chinnababu Sunkavalli is a Robotic Cancer Surgeon, researcher and social entrepreneur. He has crafted a spectrum of legacy already from cutting-edge cancer treatment to emerging bio-pharmaceutical research to mobile cancer diagnostics units in rural areas.
Prof. Arun Tiwari is a former missile scientist, a pioneer of civilian spinoffs of defence technology in India, an earnest pupil of Dr APJ Abdul Kalam, the 11th President of India and the co-author of his autobiography Wings of Fire, celebrated as a modern classic. This is his 25th book.
The Foreword of the book is written by Bart S. Fisher, an International Attorney and Philanthropist. He is working with Dr Chinnababu Sunkavalli and the Grace Cancer Foundation to establish a bone marrow transplant registry in India as a resource to treat marrow failure diseases such as leukaemia and thalassemia. He writes Cancer which remains unconquered now is likely to turn in future into another chronic disease rather than a fatal one taking lives.
Dr Chinnababu has made developing an affordable HPV vaccine a part of his legacy. I will be supporting it in due course, Bart S. Fisher wrote in the preface.
Bart writes that it is a must to read books, not only medical fraternity but everyone whom the cancer touched in some way or the other. The book offers a positive outlook for the future of cancer treatment.
The message of the book is abundantly clear to make society get involved in the cancer treatment of the poor and their rehabilitation, he added
India has the tradition of taking care of the boor by the affluent, But there is some slippage and the book rightly highlights this issue.
What succeeds in India can become the template for the rest of the developing world, Bart stated.
It is difficult for medical professionals to write a book as time is scarce for them. A book like this is only written occasionally writes Dr Rajendra Achyut Badwe, Director of Tata Memorial Centre, Mumbai in an introduction to the book. Cancer is now conquered in terms of mortality and might become chronic in future. It would be even curable, he writes.
The book published praises received from different walks of life. Notable among them is Venkaiah Naidu, former Vice President who said cancer is a societal disease that affects everyone and all must support patients to mitigate their pain.
Another noteworthy praise is from Dr. Dattatreyudu Nori, a noted Indo-American radiation oncologist said that the book will inspire the next generation of Cancer Surgeons.
Dr G. Surender Rao, Managing Director of Yashoda Hospitals heaped praise on Dr Chinnababu as a shining star of Yashoda’s galaxy. He has a great mix of medical skills and team building. For us, our legacy is leading cancer treatment in India and this book points to the way ahead.
Dr Pavan Gorukanti, Director of Yashoda Hospitals, who was the guest of honour added that Hyderabad is the hub for the best of the best medical care and medical devices for cancer and Oncologists, the book is a great contribution to the profession, he added.
Dr. Gullapalli N. Rao, Founder-Chair of LV Prasad Eye Institute adds that the book candidly presents the science of cancer to dispel fear and create awareness that it is just another disease that can be tackled and defeated.
Another important message of the book is “Cancer is the most curable chronic disease. But it is more often fatal as well”.
The book is divided into four sections—Becoming, Science, Treatment and Containing Cancer. It has 24 chapters.
The 292-page, hardbound English book is published by Sakal Publications. It is written in easy-to-follow language.
The launch was graced by over 200 who’s who of the medical fraternity of the city.
17, Nov 2023
Brillio Enables Hejamady Kodi School to Achieve 100% Pass Percentage in Karnataka Secondary State Board Examination
Bengaluru ─ November 17 2023 ─ Helped by academic and infrastructure support from leading digital transformation services provider Brillio over the last six years, Vidya Prasara distinction of achieving a 100% pass percentage in the Karnataka Secondary State Board Examination for 2022-23. VPVMS also secured the top position among 77 schools in the Udupi education block. Notably, this was VPVMS’ very first batch of class 10 students.
As part of its “Bringing Smiles” programme focused on fostering STEM education and career development among underserved children, Brillio has been supporting VPVMS since 2017 through digital learning and STEM initiatives, including the establishment of digital classrooms, STEM and computer labs, a tablet-based learning programme, and comprehensive digital literacy initiatives. In addition, Brillio’s employee volunteers have also been conducting online teaching sessions for the students. All these have made learning more interactive and effective for children while empowering teachers with advanced
teaching tools.
The school’s spectacular results validated the joint commitment and efforts of VPVMS and Brillio. Of the eight students of VPVMS who scored more than 90% marks, Keerthana, the daughter of a fisherman, secured the top position in the school with 98.5% marks. As many as 64% of the students scored more than 60% marks to pass with first class.
As part of its commitment to advancing education, especially for girls, Brillio has instituted scholarships for JEE (Joint Entrance Examination) and NEET (National Eligibility cum Entrance Test) entrance coaching to empower students to pursue careers in engineering and medicine. These scholarships were awarded to six meritorious female students of VPVMS who scored more than 90% marks in the board examination to secure distinction.
Abhishek Ranjan, Senior Director and Global Head of Sustainability, at Brillio, said, “We, at Brillio, are thrilled with the performance of VPVMS. I had first interacted with the school back in 2017 when they had only the primary section. Over the past six years, devoted VPVMS teachers and Brillio volunteers worked hard to equip the school with everything it needed to provide quality education. We supported the school’s learning infrastructure and regularly engaged with the students. Our association with VPVMS still continues, and we are hoping that the partnership will become a template for sustainable quality education in underserved schools.”
Ms. Rajeshwari S. Karkera, Headmistress of Vidya Prasara Vidya Mandira School, said: “I wish to express our deepest appreciation for the sustained help that Brillio has provided to our humble school. As the headmistress of Vidya Prasara Vidya Mandira School, I am privileged to have witnessed first-hand the difference made by Brillio. Our school serves a community where resources are scarce, dreams often go unfulfilled, and education is considered a luxury. It is often a struggle to meet even the most basic requirements of our students. Brillio’s commitment to making a difference in our community is remarkable and has allowed us to breathe new life into our school. Brillio’s deep and ongoing involvement with our school has instilled a sense of hope in our students. The feeling that someone beyond our school walls believes in their ability and dreams is a powerful force that motivates them to work harder, dream bigger, and strive for excellence. We are proud of our performance in the grade 10 examination and hope that it will serve as an inspiration to countless other schools and students, and create a ripple effect of positivity that extends far beyond our community.”
Keerthana, a recipient of the Brillio scholarship, said: “I am deeply grateful to Brillio for its incredible support in my journey to pursue my dreams. As a student from a fishing family with very modest means, my dreams often felt out of reach. The financial burden of education seemed enormous, and I often doubted my ability to pursue my aspiration of becoming a medical practitioner. Thanks to the generosity and expertise of Brillio, I have been blessed with an opportunity that may forever change the lives of me and my family. The tablet-based education provided by Brillio ensured uninterrupted learning during the pandemic and played a vital role in my success. I hope to follow in Brillio’s footsteps by giving back to society in meaningful ways in the future.”
Nafeesathu Zakiya, another proud recipient of the scholarship, said: “I am delighted to have scored 98.2% marks in the board exam. I have been raised by a single parent and life has been full of hardships. Brillio’s support and guidance have not only eased my financial and educational worries but also given me the confidence to believe in myself and my potential. Their close involvement has not only changed my life but also ignited hope in my ability to make a positive impact on the world. With the help of Brillio’s scholarship, I am making good progress in pursuing my dream of becoming a medical practitioner. Brillio has made me more determined than ever to work harder, excel in my field, and contribute positively to society.”
This initiative forms a part of Brillio’s “Bringing Smiles” programme, which aims to make a difference to 10 lakh underserved students worldwide by 2030. Launched in 2015, the programme has already made a positive impact on more than 1.5 lakh students across more than 900 schools in different countries. It combines financial help from Brillio with the volunteering efforts of the company’s more than 6,000 employees to support students through partnerships with schools and non-profit organisations. In India, the programme focuses on preparing children aged 10 to 16 for the digital-first, entrepreneurial, and
disruptive world they will face.
17, Nov 2023
Wakefit.co clocks in a 35% increase in revenues during the 2023 Festive Season Sale
Bengaluru, 17 November 2023 — Wakefit.co, India’s largest sleep and home solutions company, announced the results of its largest annual festive season sale in 2023, with a 35% increase in revenue compared to last year’s festive season. The brand’s flagship sale unfolded from October 7th to November 11th and recorded a whopping 2.4 million new visitors this year. This achievement not only reflects Wakefit. co’s dominance in the market but also underscores the evolving preferences and trust of customers in their quest for high-quality home and sleep solutions.
While mattresses and accessories continue to be the highest contributors to the revenue, furniture now commands 30% of the business. The sale recorded standout categories such as dining tables soaring to 3.4 times and wardrobes doubling to 2.6 times as compared to last year. Categories like shoe racks, TV units, and coffee tables have doubled in terms of demand since last year. This growth echoes evolving customer preferences for quality, innovation, and value for money, in addition to their need for aesthetics and functionality. Wakefit. co’s commitment to customer-centricity and product innovation has allowed the company to recognize these preferences and needs and cater to a larger base of customers across metros and non-metros.
Ankit Garg, CEO and Co-founder, Wakefit.co, “We are thrilled to announce that our festive sale this year has surpassed expectations, reflecting a robust 35% increase in revenue compared to last year. This achievement is a testament to the trust and enthusiasm of our customers. Welcoming 2.4 million new visitors to our platform is not just a number for us; it symbolizes the growing faith in our brand and the quality of our products. We are committed to continuously enhancing our product offerings and delivering exceptional value to our customers.”
Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co, “The success of our festive sale speaks volumes about the resonance of our brand in the market. This year’s performance is a significant milestone in our 8-year journey, and it reinforces our dedication to providing innovative and customer-centric solutions. This has resulted in the brand earning over 7 lakh verified reviews, the largest in this category in India. Each new and returning customer is a vital part of Wakefit. co, and we are grateful for the opportunity to serve and grow with them. We look forward to building on this momentum and reaching new heights in the coming year.”
The festive season saw a surge in customers, with over 1.75 lakh unique customers, marking a noteworthy increase from the previous year. Each addition is a testimony to the trust placed in Wakefit. co as the provider of choice for sleep and home solutions. While the top 8 metro cities contributed to over 50% of the revenue during the festive sale, Bengaluru, Hyderabad, and NCR continued to be the largest markets for Wakefit. co. In terms of the highest average order value, Kolkata ranked first, while Bengaluru, Hyderabad, and Delhi ranked a close second.
Wakefit. co has been in the industry for almost 8 years and has served more than 2 million customers across 19,000 pincodes. The company recorded a revenue of INR 825 crores in FY 2023 and aims to cross the INR 1000 crore revenue mark by FY 2024. This festive season has significantly contributed to the company’s revenue target. As Wakefit. co continues to redefine living spaces with affordable and ergonomic products, the company also envisions becoming India’s most loved home and sleep solutions company.
17, Nov 2023
Ancestry unveils it’s wedding edit – Heer: Luxe and lustrous velvets in jewel tones
India, November, 2023:
Ancestry, known for seamlessly blending traditional crafts and modern aesthetics, is delighted to introduce its latest wedding edit – ‘Heer’. The collection is an exquisite tribute to the enduring charm of velvets for the upcoming season of winter weddings.
“Heer” is the brand’s interpretation of a bond shared between two friends at a joyous wedding celebration and is an ode to the strong connection of female friendships. It is imagined on soft and lush velvet with intricate details and signature prints.
“Heer” offers an impressive array of velvet pieces for your wedding festivities with a modern twist. At Ancestry, we celebrate our history and heritage in a contemporary language. Heer is our interpretation of that bond shared with friends, and family that etch a beautiful memory that lives in our hearts forever. It effortlessly caters to every facet of a woman’s life, flawlessly harmonizing fashion and functionality.
The launch of “Heer” is perfectly suited for the forthcoming wedding season. Its luxurious textures and vibrant hues pay homage to the beautiful lush velvet, delivering an enchanting amalgamation of tradition and contemporary along with their signature prints.
Explore the unique collection at Ancestry that celebrates the timeless beauty of Indian craftsmanship. With a touch of timeless grace, the brand continues to weave the threads of tradition and modernity into the fabric and craft.
17, Nov 2023
Amazon India signs MoU with AICTE to promote inclusive skill development and empowerment of women tech students under Amazon’s WoW (Women of the World) initiative
New Delhi, November 17, 2023 — Amazon India has signed a Memorandum of Understanding (MoU) with the All India Council for Technical Education (AICTE) to extend its initiative, Amazon WoW (Women of the World) across the country. This innovative program is designed to empower and equip women students enrolled in engineering colleges across India with essential skills to thrive in the technology industry. The collaboration agreement was signed by Suman Yadav, Director – Student Programs, Amazon, and on behalf of AICTE, by Prof. T G Sitharam, Chairman of AICTE, Govt of India.
The Amazon WoW initiative provides a dynamic platform for women students to seamlessly connect with the Amazon community, engage in immersive skill development sessions, and access a wealth of resources. Through this strategic collaboration with AICTE, the national apex body for technical education, Amazon is committed to enabling women students with the essential tools and knowledge necessary to navigate and succeed in the ever-evolving landscape of technology. Given the shared vision of AICTE and Amazon India in nurturing talent for the tech sector, this industry-government collaboration seeks to help women engage with industry leaders, technologists, and like-minded peers, all while honing essential career-focused skills.
Through this MoU, Amazon reaffirms its commitment to inspire and enable the next generation of women tech leaders and innovators in India.
Prof. T G Sitharam, Chairman of AICTE, expressed his enthusiasm about the collaboration, stating, “Amazon India is leveraging its industry expertise and technical prowess to support women empowerment in the country. Amazon WoW will be an invaluable program for women in engineering colleges across India. This initiative not only imparts essential skills, such as coding but also opens doors to invaluable opportunities for industry exposure and soft skill development to young women. It truly embodies the spirit of progress in AICTE’s pursuit of a more inclusive and dynamic tech landscape.”
Chetan Krishnaswamy, Vice President of Public Policy at Amazon India concurred, “I am elated to see this collaboration between Amazon and AICTE for the WoW program. AICTE being the umbrella body for all technical education institutions will allow Amazon India to sensitize and upskill future women leaders in tech in all corners of the country. We hope that through this initiative, women will not only gain skills that will help them tap job opportunities but that they will also be able to come together as a community that can continue to support each other in the future.”
Suman Yadav, Director – Student Programs, Amazon also highlighted the success that Amazon WoW program has seen since its launch in 2021 mentioning that ‘’ We recognize the gap in our country’s talent landscape today, where students lack appropriate mentoring and skills essential for their careers. Amazon WoW bridges that gap by providing a structured path including mentorship and learning opportunities for women engineering students to make informed career choices. Our collaboration with AICTE will further support our efforts in democratizing access to knowledge enabling and empowering women students to build fulfilling tech careers.’’
Since its inception, Amazon WoW has garnered over 298,000 subscribers on its platform. Over 900 women have secured internships or full-time opportunities at Amazon, a testament to the program’s effectiveness. Additionally, in the last 12 months, more than 40 sessions have been successfully
delivered, with an average of 300+ students attending each session. The program offers workshops on coding, problem- solving, tech interviews, and data structures and algorithms, equipping female students in their application and selection processes. Regular open office hours with senior Amazon employees also provide students with an opportunity to address their queries and seek guidance in a 1:1 setting.
Underscored by the mutual objectives of Amazon India and AICTE, this collaboration aims to foster optimizing resource utilization, upskilling, and promoting tech careers among women in STEM. It will not only facilitate employment for women but also empower them to play a pivotal role in propelling India towards becoming a truly digital economy.
17, Nov 2023
Reaching Beyond Borders: Navigating USA Higher Education with Top Platforms for Personalized Guidance
As per the Open Doors Report, the United States continues to be a premier destination for Indian students seeking higher education abroad. In the academic year 2022-23, the number of Indian students heading to the United States saw an impressive 35 percent surge, reaching an unprecedented high of 268,923 students. This surge not only reflects the appeal of American education but also underscores the global trend of students seeking diverse academic
experiences.
Research findings highlight that students who pursue education abroad not only enhance their professional opportunities but also develop a heightened sense of social awareness. This trend is a significant driver behind the increasing popularity of international education.
These global education providers are actively bridging the gap to facilitate students in their pursuit of studying abroad.
1. Study Group: Study Group is a leading provider of international education and a trusted strategic partner to over 50 universities around the world. Committed to a better world through education, we deliver high-quality international education solutions that drive success for our partners and students – from outstanding teaching to innovative approaches to international recruitment and student support. Our digital learning platform is intended, to help institutions deliver high-impact, transformational online and blended education using the most pedagogically powerful digital tools available.
2. iSchoolConnect Technologies – iSchoolConnect is India’s leading and most trusted overseas education consultant in the global higher education industry that leverages cutting-edge AI technology. While it takes 200+ hours for one student to cover the entire application cycle, iSchoolConnect brings this down to 24 hours. Their scalable technology can sift through 4000+ universities & 300K+ programs to give profile-based recommendations. The other offerings, such as the Writing Mentor Tool and Video Interview Analyzer, help students receive instant feedback on college essays/SOPs and university and visa interview performance. iSchoolConnect is the simple one-stop shop for all your higher education requirements. The Innovative EdTech platform helps you apply to universities around the globe and study abroad. As one of the best overseas education consultants in the world, iSchoolConnect supports students every step of the way, helping save both time and money. The company’s state-of-the-art AI- platform can scan through a vast collation of documents, recommend programs, and even arrange mock interviews, all within a matter of seconds.
3. Leverage Edu: Leverage Edu is India’s most trusted study abroad Ed-Tech platform providing full-stack services to students pursuing international education and careers. Headquartered in New Delhi, with offices in Hyderabad, Pune, and the recently launched European office in the UK, Leverage Edu offers specialized services along with various tech products such as Univalley- aimed at bringing together universities and students, Uniconnect- the World’s leading virtual education fair platform that helps 150+ universities connect with thousands of students, helping students apply in real- time and financial services.
4. Leap Scholar: Founded in 2019, Leap Scholar is South Asia’s largest overseas study abroad platform with products & services in overseas education. Leap Scholar has pioneered the ‘platform way’ of end-to-end services for students pursuing international education and careers and has a thriving community of 1M+ students. It aims to help build a network of bright Indian students looking for International education with a vision to assist future leaders in pursuing their international careers. It’s a one-stop solution for all the need to kick start a global education dream – from exam prep, and choosing the right university to help with application and financing counseling to lining up job interviews.
5. Yocket: Founded in 2015, Yocket is today the largest community-driven online platform for international education. They help students aspiring to study abroad by connecting them to the best universities in the world. To date, Yocket has helped more than 600,000 students plan their international education. Yocket for Students: Yocket is the perfect place to start your research and understand the process of studying in countries such as the USA, Australia, Canada, Germany, Netherlands, and many more. Yocket uses data science and ML combined with the power of the user community to accurately match students to more than 50,000 courses and specializations from 1200 international universities. Further, there’s access to application deadlines and tools to track universities’ decisions, prepare for tests, or connect with alumni and university reps. Yocket for University Representatives: Yocket is a great online platform to reach out to thousands of aspirants from India, Nepal, Bangladesh, Nigeria, and many more countries .
17, Nov 2023
Poorna Satya – India’s 1st nutritional Literacy platform aimed at bringing complete transparency to food consumption by Indians
National, [17th November 2023], –Poorna Satya, India’s first unique platform dedicated to improving nutritional literacy and food safety, announces the official launch of its much-anticipated website, which aims at educating and providing customers with insights that help them make well-informed nutritional value decisions. This marks the first website in India, offering an instant way for people to see, compare, and interact with their food choices amidst various popular and organic brands. The platform was unveiled in the presence of Mr. Pawan Agarwal, former FSSAI CEO, Secretary of the Ministry of Commerce and Industry (2020), and Revant Himatsingka, a health and wellness influencer with 1 million followers, apart from other influential names in the food and health safety bodies of India.
The opening event included a stimulating panel discussion on “The Importance of Food Awareness,” moderated by Dr. Pratichi Mishra. The discussion focused on essential aspects of food awareness, emphasizing the need to make informed decisions in the context of nutrition and food safety.
Poorna Satya’s remarkable venture started with a USD 5 million investment, emphasizing its potential impact on reshaping India’s food environment. The platform’s roadmap, which was unveiled at the event, outlines strategic initiatives such as the development of a user-friendly app, direct product scanning for over 5000 items, a 3X expansion of the comprehensive database, ongoing UI/UX enhancements, and brand collaborations.
Poorna Satya is further aiming for an ambitious goal of reaching one million users by March, emphasizing its dedication to making nutritional literacy accessible to a wide audience.
During the research by the company, it was observed that over 80% of popular packaged foods consumed in India are halal. This helps the brand position the significance of Poorna Satya’s objective to enhance customer awareness and educate them about their food choices, thereby fostering industry transparency. Some of the broad categories to map food are Sattvic, Halal, Kosher, Vegan, and Keto.
Speaking on this launch, Chahat Aggarwal, CEO, Poorna Satya, said, “The success of our launch event reaffirms the need for comprehensive nutritional information among today’s consumers. We as a brand are dedicated to empowering people through information, and this is only the beginning.”
Dev Datt Sharma Promoter, Poorna Satya says “There is a significant rise in the lifestyle diseases, obesity and incidents of CVD in the last 5 years. As per The National Nutrition Monitoring Bureau the food habits of urban Indians which is tilting towards processed foods coupled with sedentary Lifestyle is a strong contributor to the health quotient. Therefore we are happy to invest in a nutrition literacy platform that will help people make informed choices about the food they consume and move towards healthier food habits which will have a strong impact on curbing food borne illness”
17, Nov 2023
Six hours’ reconstructive surgery at Medica restores amputated finger after lift mishap
Kolkata, 17th November 2023: Medica Group of Hospitals, the leading healthcare chain in Eastern India, reaffirms its unwavering dedication to delivering exceptional medical care through the successful completion of a complex reimplantation surgery at its flagship facility in Kolkata. The intricate procedure was skillfully performed by the esteemed Plastic Surgeon, Dr. Akhilesh Kumar Agarwal, Consultant, Department of Plastic Surgery, Medica Superspecialty Hospital.
Sahil Kumar Paul, a 23-year-old male from Narendrapur, South 24 Parganas, West Bengal, experienced a traumatic incident where his little finger was accidentally amputated after getting caught in the doors of a lift. Acting swiftly, Sahil’s family contacted Medica Superspecialty Hospital, and with the guidance received, the family preserved the amputated part and arrived at the emergency department around 11 pm on Monday, 30th October 2023. Dr. Akhilesh Kumar Agarwal assessed his condition and led him through a complex surgery, around 12:30 am that same night, the surgery began, and it took more than six hours to reimplant the finger.
The finger was meticulously reimplanted, with all structures correctly reunited. K wires were used to fix the bone. A critical part of the treatment was the restoration of blood circulation through the blood vessels measuring smaller than 1 mm.
Sahil Kumar Das, employed at a BPO, shared his experience, and stated, “On the evening of 30th October, as I was returning from work, I had the accident in my apartment’s elevator around 8:45 PM. Enduring considerable pain, I was rushed to Medica with the preserved portion of my injured finger, where my surgery commenced at midnight. I was discharged on 5th November. I just finished my first weekly review with Dr. Agarwal and expect the plaster to be removed by next week. I can resume my routine activities in about eight weeks. I express my heartfelt gratitude to Dr. Agarwal and the entire Medica team for their swift response and support.”
Dr. Akhilesh Kumar Agarwal expressed his satisfaction with the outcomes, stating, “The success of this surgery highlights the importance of prompt action in such cases. We are pleased with the positive progress of Sahil. I would like to share for general awareness that in such accidents, there is often doubt regarding the appropriate procedure for transporting the patient to a medical facility. The initial step involves carefully isolating the severed body part, cleansing it with water, and then placing it in a water-resistant bag stored with ice. Subsequently, addressing bleeding concerns entails the application of a pressure bandage to stop hemorrhage. Lastly, expeditious transportation of the patient to the hospital is crucial to ensure prompt medical intervention.”
Ayanabh Debgupta, Joint Managing Director, Medica Group of Hospitals, said, “That we could save the limb of a 23-year-old young professional is certainly worth applauding. Timely intervention by Dr. Agarwal & team has helped Sahil with the complex reimplantation.”
17, Nov 2023
JioCinema announces major Kids entertainment foray
~ Dedicated Kids and family hub to be India’s single largest Kids’ entertainment destination
~ Over 3000 hours of top Indian and global content cutting across all Kid’s segments
17th November 2023, National: This Children’s Day, JioCinema, India’s ultimate destination for entertainment, announced its foray into Kids’ entertainment with a dedicated ‘Kids and Family’ offering. With a stellar content offering spanning over 3000 hours of some of the best-known franchises from across the world and the biggest Indian IPs, the platform will cater to young audiences across Tiny Tots, Kids, and Pre-teens and will also house content for the entire family to enjoy together.
Creating India’s single largest destination for Kids’ entertainment with over 100 top Toon franchises, 300+ Series and Movies spanning DIY, comedy, adventure, and action genres, JioCinema promises fun, thrill, and nostalgia, to every child across the country, with popular content available in 5+ Indian languages.
From Anime to superheroes, to mythos, spanning local and global favorites, JioCinema brings the largest offering of kids’ network content from Viacom18 including Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj, Kanha – Morpankh Samrat, among others. Raising the bar with premium global series such as Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros, Justice League War World, Garfield, Tin Tin, Trollstopia, Zig & Shark, Peppa Pig, Pokémon, and movies like Shrek, Kung Fu Panda, Madagascar, Teen Titans Go, Polar Express, Lego Ninjago, The Flintstones, Boss Baby, and a lot more, JioCinema promises to entertain kids and those young at heart with thousands of hours of magical content. Through strategic partnerships with leading local and global studios including Cartoon Network Studios, Dreamworks, EOne, The Pokémon Company & Animaccord, among others, the offering will add fresh content every week.
Further exemplifying its commitment to providing a safe and wholesome family entertainment experience, JioCinema is including a ‘Kids and Family’ profile in every account, granting children access to only age-appropriate content. Recognizing the significance of screen time among children, the ‘Kids and Family’ profile is combined with a unique ‘PIN’ based ‘Parental Control’ mechanism. With advanced algorithms and cutting-edge technology, the profile will allow parents to customize the content access based on their child’s life stage, giving them complete control.
On creating a wholesome entertainment ecosystem for kids and their families, a JioCinema spokesperson said, “At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment. We are invested in understanding Indian audiences and their preferences and continue to evolve as the preferred source for all their entertainment needs. Our newly added Kids and Family category will unlock access to millions of families across India and enrich family consumption. With the best content from India and around the world, available in multiple languages, we aim to be inclusive and an enabler of wider consumption with fewer barriers’’.
Headlining the rollout of the kids and family slate is the enthralling Pokemania festival, marking an exciting chapter for fans of the beloved Japanese Pokémon franchise. As the exclusive home to over 1000 episodes and 21 movies, JioCinema will be celebrating the fervor surrounding the enchanting poke monsters with a brand-new season unveiled every Thursday, starting on 16th November, with
Season 12.
This Children’s Day, celebrate the world of toons and embark on a journey filled with laughter and adventure only on JioCinema!
