ADbhoot Unveils ‘Holiday Vibes’ – CottonKing’s Bold Leap into Holiday Wear

ADbhoot Unveils ‘Holiday Vibes’ – CottonKing’s Bold Leap into Holiday Wear

Mumbai 13th May 2025: The Indian menswear market has been witnessing a significant shift, with consumers increasingly seeking versatile clothing that blends style with comfort. While CottonKing has long been a trusted name in premium cotton formalwear, the growing demand for relaxed, travel-friendly apparel presents a new opportunity. With more men prioritizing leisure and travel experiences, the need for high-quality, breathable, and stylish holiday wear has surged. Recognizing this evolving consumer preference, CottonKing has partnered with Brand Strategist ADbhoot to launch the ‘Holiday Vibes’ campaign, the brand’s first-ever holiday wear collection. This marks a strategic expansion beyond its established formalwear, offering men a sophisticated yet effortless vacation wardrobe.

To celebrate this milestone, ADbhoot has crafted a campaign that’s bursting with energy and holiday vibes—just like a trip with your best friends. It’s fun, carefree, and all about making unforgettable memories, perfectly capturing the spirit of holidays. Inspired by the grand sound of opera, the ad film amplifies the excitement of ‘Holiday Vibes’ with energetic music and the powerful hook, ‘Vibe Hai,’ adding a fun twist to holiday fashion.

Vaibhav Pandit, Founder and Creative Director of ADbhoot, shared his enthusiasm: “This campaign is all about making a statement. CottonKing’s move into holiday wear is a big leap, and we wanted to match that energy with a concept that’s bold, grand, and wildly fun. Opera meets fashion in our crazy, unforgettable campaign.”

Vaibhav Pandit, Founder and Creative Director of ADbhoot, shared his enthusiasm: “With ‘Holiday Vibes,’ we’re not just launching a collection—we’re shaping fresh brand characteristics for CottonKing. This marks a progress from boardroom formals to carefree holiday fashion, where style meets spontaneity. We wanted the campaign to capture that feeling—like a vacation with your closest friends, filled with laughter, energy, and unforgettable moments. It’s about the thrill of breaking free, embracing the vibe, and truly living in the moment. We’re grateful to CottonKing for trusting us with this milestone, giving us the opportunity to bring this vibrant new chapter to life.”

Koushik Marathe, Director of CottonKing, shared his thoughts: “For years, CottonKing has been the go-to brand for men who seek uncompromising comfort in their everyday formals. But as lifestyles evolve, so do wardrobe needs. Today’s men are not just working hard—they’re traveling, unwinding, and embracing experiences with a distinct sense of style. ‘Holiday Vibes’ is our answer to this shift, bringing the same 100% cotton promise to a more relaxed, effortless aesthetic. Stepping into this new category is a milestone for us, and with ADbhoot’s creative brilliance, we’re ensuring the launch carries the excitement, energy, and impact that define both the collection and our brand’s journey forward.”

The campaign is set to make a powerful impact with a strategically designed 360-degree media plan, leveraging IPL on the connected TV, television placements across GEC and news channels, and a strong digital presence on social media. Complementing this, OOH and print will reinforce the brand message across key markets, creating a seamless, multi-platform presence that amplifies ‘Holiday Vibes’ at every touchpoint.