5, Oct 2023
From Farm to Doorstep in a Flash: Natureland Teams Up with Swiggy Instamart
October, New Delhi: Natureland Organics, a pioneer in the Indian organic food sector, is excited to announce its collaboration with Swiggy Instamart. This strategic partnership aims to deliver Natureland’s extensive range of organic products directly to consumers’ doorsteps in record time.
Natureland has newly partnered with Swiggy Instamart with the goal of achieving nationwide accessibility. This collaboration aims to offer a seamless and convenient shopping experience for health-conscious consumers across India.
Established in 2002 by brothers and agriculturalists Arvind Godara and Ajeet Godara, Natureland Organics was founded with the goal of creating a direct and efficient link between small-scale farmers and global buyers looking for high-quality and affordable organic produce. As of now, the company oversees more than 35,000 acres of certified organic farms spread across India.
In addition, Natureland has expanded its reach with more than 10 franchisee stores and over 15,000 retail counters, making its products widely available across the country. The company has also strengthened its national presence through collaborations with major e-commerce platforms such as Amazon, Zepto, Big Basket, Blinkit, Flipkart and Cred.
“Natureland Organics has been dedicated to offering top-notch organic products to the customers. Our collaboration with Swiggy Instamart is a monumental step in making organic food accessible to everyone. We believe this partnership will not only extend our reach but also make organic food shopping a convenient and immediate affair for our consumers” said Mr. Arvind Godara, Managing Director of Natureland Organics.
“As a platform that reaches millions of households every month, Swiggy Instamart is always looking for more ways to bring healthy food options to users. We’re happy to welcome Natureland to our selection of organic foods. Their dedication to quality and sustainable practices perfectly complements our own ethos. Bringing them onboard will offer our customers a wider range of healthy and organic options.” said Ms. Neha Jha, Manager, Swiggy Instamart.
The collaboration will feature Natureland’s diverse product line, including organic oils, whole wheat flour, pearl barley, corn flakes, pasta, and a variety of millets, among other groceries and kitchen essentials.
With a robust turnover of INR 132 crores last year, Natureland Organics has set its sights on achieving revenue of INR 200 crores in the upcoming fiscal year and planning to raise the funds for further expansion. The new equity funding will be used in the expansion of operations to other geographies.
At the core Natureland Organics’ mission is the empowerment of farmers and the streamlining of organic food distribution. The company has been instrumental in educating nearly 10,000 farmers across 7 Indian states, advocating for sustainable farming practices.
This collaboration marks a significant milestone in Natureland Organics’ journey, bringing organic food closer to consumers while supporting sustainable farming. It’s a win-win for all consumers, farmers, and the planet.