10, Feb 2023
Indian Beverage Bootstrapped Start-Up Gets Its Global Footprint in Two Years

Tencha- a Matcha green tea-based beverage brand, has ventured into the global market in just two years of operations. After registering a CAGR growth of 100% year on year and establishing a concrete market in India, the brand decided to launch overseas and listed the brand and its products on amazon.co.uk and amazon.de through which they are able to cater to 10+ countries in the UK and Europe.

With the Japanese superfood sourced directly from Shizuoka, one of the most popular regions in Japan for growing matcha, Tencha launched its operations in the year 2020. Attributable to the lack of good quality matcha in India, the brand was launched with an incentive to provide authentic and the best quality matcha tea to the customers, making it the only brand in India that is solely focused on matcha and matcha-based products.

Acknowledging the growth of the brand, Ashish Agarwal, Founder, of Tencha, said, “While the world around me was slowing down during the first wave of COVID, my mind was striving to create value. After realizing that there were a few D2C brands selling matcha but there were none that were focused solely on it, I knew it was time to deliver great matcha-based products in India- in the right packaging with quality ingredients. With the tea’s incredible health benefits and a plethora of use cases, this Japanese goodness isn’t a fad like Dalgona and brings more to life than an aesthetic Instagram reel.”

After extensive research and development, the brand kicked off with a Matcha Ice Tea ‘Iced Matcha Cold Blend’ in December 2020. At present, the brand has a novel product line that includes Ceremonial Matcha, Culinary Matcha and Drinkware. Owing to the ingredient’s high concentration of natural caffeine and L-Theanine, and its aptness to boost metabolism and burn fat, the brand has also newly launched its Matcha Pre-Workout.

Along with amazon.co.uk and amazon.de, Tencha’s products are available on the company’s website www.tencha.in and marketplaces such as Amazon and Flipkart.

Matcha is a versatile tea that comes packed with antioxidants, amino acids, vitamins and minerals, and is great for the skin. To boost energy levels, improve concentration, or simply enjoy a delicious and healthy beverage, matcha is a great option. With the innumerable health benefits of matcha, it can be made part of anyone’s daily routine.

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