13, Feb 2023
Mars Wrigley India enters dark chocolate segment with GALAXY® FUSIONS
Pune/Gurgaon, 13 February 2023: Mars Wrigley India, the Indian business of the world’s leading manufacturer of chocolates, chewing gum, mints, and fruity confections, and the treats and snacks segment of 100-year-old US-based Mars Incorporated, is proud to announce the launch and local production of GALAXY® FUSIONS Dark chocolate with 70% cocoa in India. This marks Mars Wrigley India’s foray into the dark chocolate segment in India and significant expansion of local production of the 60-year-old globally loved brand, GALAXY®. The company is also confident that offering a dark chocolate product will be welcomed by many consumers who want a variety of options in their snacks, from pure indulgence to ‘better for you’ treats including dark chocolate.
With the dark chocolate’s addition to the GALAXY® brand portfolio of indulgent variants, Mars Wrigley India seeks to consolidate its position in the molded chocolates category. The company announced the local production of GALAXY®, one of the iconic brands in its portfolio, in October 2021 at its world-class manufacturing facility in Pune. This was a significant milestone for the company as GALAXY® became the second global chocolate brand to be locally made in India for the Indian market, after SNICKERS® in 2016.
Announcing the launch, Kalpesh Parmar, Country General Manager, Mars Wrigley India said, “We are extremely delighted to launch GALAXY® FUSIONS dark chocolate with 70% cocoa in India. It is a matter of great pride that we are making the global brand in India at our world-class chocolate production facility in Pune. This marks an important milestone for us as we expand our local manufacturing capabilities to make globally loved brands in India with the same quality and signature recipes. This undoubtedly allows us greater production and fresh availability and brings this chocolate delight to a larger number of Indian consumers. GALAXY® FUSIONS is a unique amalgamation of the new-world experience of dark chocolate and the signature smooth taste that GALAXY® stands for and we are confident that offering a dark chocolate product will be welcomed by many of our consumers who want a variety of options in their snacks, from pure indulgence to ‘better for you’ treats including dark chocolate.
India is a key market for Mars Wrigley, and we are committed to growing the category. Over the years, we have been launching our globally loved brands and innovating to develop a portfolio fit for India. Our endeavor has been to bring high-quality chocolates and confectionary into Indian households.”
Varun Kandhari, Marketing Director, Mars Wrigley India, said, “We are convinced that GALAXY® FUSIONS dark chocolate will delight our Indian consumers. GALAXY® FUSIONS will elevate the dark chocolate experience with its premium signature recipe, 70% cocoa content, and its rich, smooth texture. This smooth dark variant is sure to offer a superlative multi-sensory experience to chocolate lovers and connoisseurs alike.”
GALAXY® FUSIONS dark chocolate will be available across traditional, modern retail outlets and all e-commerce portals across the country at various price points starting at INR 90. Mars Wrigley’s diverse portfolio of globally loved brands includes SNICKERS®, BOUNTY®, M&M’s®, SKITTLES®, ORBIT®, DOUBLEMINT®, BOOMER®, SOLANO®, and many variants.