20, Nov 2023
OTO and Ather Join Forces; Boost for 2Wheeler EV Enthusiasts Nationwide
Bengaluru, 20 November 2023: OTO, a pioneering digital commerce platform and a leading player in two-wheeler financing, today announced a strategic digital business partnership with Ather Energy, India’s leading electric scooter manufacturer, to help facilitate convenient and accessible ownership of Ather vehicles among the young and the GenZ demographic across India. This groundbreaking partnership will change the realm of two-wheeler ridership, especially for the generally overlooked premium customer segments. As a result, countless aspiring two-wheeler purchasers across India will now have the opportunity to access seamless financing options at their doorstep for acquiring their desired electric vehicle.
This alliance will provide Ather customers with the full benefit of OTO’s innovative and appealing finance & commerce options, including Super EMI—an option offering 35 percent lower EMIs than banks and the advantages of an affordable, flexible, and convenient repayment structure. In addition to offering a broader array of tailored financing choices, this also ensures that buyers enjoy the well-known reliability and trust of transacting on the OTO commerce platform.
The collaboration with Ather Energy marks a pivotal milestone in OTO’s trajectory, underscoring its dedication to harnessing cutting-edge technology for delivering seamless financial services. Through this venture, Ather, an in-demand brand for the young, urban consumer, gains entry to OTO’s expansive young, digital-savvy clientele in retail and digital commerce, particularly within the two-wheeler sector. This strategic alliance is poised to unlock new avenues of growth and innovation for both entities, ultimately benefiting a broader spectrum of customers seeking efficient buying options.
Speaking on the alliance, Sumit Chhazed, Co-Founder and CEO of OTO, said, “The OTO-Ather partnership represents a momentous leap forward in our journey to redefine two-wheeler financing and help the EV industry grow and strengthen in India. By collaborating with Ather Energy, a trailblazing name in e-scooters, we are opening doors to a new level of convenience and accessibility for EV Enthusiasts on our platform across India. In addition to this, we are delighted to provide Ather customers with access to our innovative financial solutions, such as the Super EMI, delivering reduced EMIs and a versatile repayment framework. We believe in offering not only a wide range of personalized financing choices but also the unique advantages of our platform.”
The benefit of OTO’s unique and industry-leading initiatives in 2-wheeler finance shall be available to other customers in all the 22+ cities where OTO is present in India. This collaboration not only reasserts a significant milestone for OTO but is also a step forward in the world of two-wheeler mobility. OTO, together with Ather, is set to chart a course towards growth of the EV segment, ultimately benefiting a wide spectrum of customers.