Shell Lubricants launches Shell Helix HX8 0W-20 in collaboration with MARVEL Heroes Unite

Shell Lubricants launches Shell Helix HX8 0W-20 in collaboration with MARVEL Heroes Unite

India, February 08, 2023 – Shell, the world leader in finished lubricants, has announced the newest addition to its passenger car motor oils portfolio – Shell Helix SP HX8 0W-20. This fully synthetic, BS VI-compliant, engine oil designed for modern turbocharged engines is being launched in an exciting collaboration between Shell and MARVEL Heroes Unite.

Speaking at the launch, Mr. Amit Ghugre, Automotive Sales and Marketing Manager, at Shell Lubricants India, said, “As the world’s leading lubricant supplier, we create future-ready products and solutions. We expect the Helix SP HX8 0W-20 segment to become consumers’ primary choice in the next few years, based on both OEM recommendations and a need for more fuel-efficient lubricants. With this product launch, we are strategically investing in future demand creation, while bringing an exciting consumer brand collaboration with Marvel to the consumers”.

Driven by the need of fuel economy, lower emissions, and changes in engine design, modern cars need exceptional engine oil. Shell Helix HX8 SP 0W-20 is formulated with Flexi Molecule Technology that continuously adapts to engine conditions, to ensure more protection. Shell Helix HX8 SP 0W-20 is specially designed for modern turbocharged petrol direct injection (TGDI) engines to protect against damaging low-speed pre-ignition (LSPI).

Shell Helix HX8 SP 0W-20 has been introduced in India with the latest API engine oil standard for passenger car motor oils that aim to meet the demanding needs of turbocharged petrol direct injection (TGDI) engines, the use of which is increasing because of the need to reduce environmental pollution and fuel use.

The collaboration offers motorists a chance to win exclusive MARVEL prizes* on the purchase of every 3L and 3.5L Shell Helix HX8 0W-20 packs across the nearest Shell branded workshop or retail outlet. Shell Helix HX8 is available nationwide at MRP INR 2730 for a 3.5L pack.

*T&C Apply, please visit – www.shell.in/shellhelixhx8promo to know more.

Notes to editors

Shell is one of the most diversified international energy company in India with over 10000 employees and presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in R&D, digitalization, and business operations. With a retail presence across six states – Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat, and Assam, Shell is expanding its network of fuel stations across the country. It has the entire Lubricants end-to-end value chain in India, from conceptualization and development, to production and distribution. Serving 50000 consumers through a robust network of 200+ distributors across B2C and B2B lines of Sales. This includes a world class lubricant oil blending plant that manages a large supply chain through a network of 4 Regional Distribution Centers and 8 warehouses. The company also fully owns and operates an LNG re-gasification terminal at Hazira. With a focus on digitization and future-ready sustainable solutions, the company is nurturing a vibrant ecosystem in India to accelerate energy innovations with Shell E4 for start-ups, Shell Eco-marathon, and investments in new energy companies like Husk Power, d.light, Orb Energy, and Cleantech Solar. Shell also remains committed to making positive contributions to the communities in which it operates through programmes like NXplorers, Access to Energy, and Road Safety across India. Follow @shell_India @makethefuture @shell_ecomar to know how it is redefining the energy space.

Shell plc

Shell plc is incorporated in England and Wales, has its headquarters in The Hague, and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing, and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.

Inquiries:

Edelman India – Kashish Wadhwa; kashish.wadhwa@edelman.com; +91 9643037393

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