25, Feb 2023
“Story-telling never change, but technology is making a huge change in it,” says Shekhar Kapur

Mumbai, 25th February 2023: “Digital has allowed me to do anything on screen and we do not need to roll the negatives to shoot a movie now. If we embrace the metaverse right then it will be a trillion-dollar business for the Indian film industry. It will not just film, it will be content creation as a whole. There is a Tsunami of content coming in, which we need to be prepared for” said Indian filmmaker Shekhar Kapur here today.

He added, “If I can’t disseminate my product in metaverse in 15 minutes then somebody else will.”

Speaking at the second edition of the “Ideas of India” Summit, Kapur said, “If you believe in something, you believe in it. If I hadn’t believed in my career I may not be here. I have never been scared of losing when I am doing something I believe in. If you lose because somebody has else said something to you then you will never forgive yourself. ”

He added, “Panic is fundamental to creativity for me. There is no structure and only chaos, creativity arises out of chaos. Life comes out of chaos. You make sure that you know what you are doing and people should know what you are doing.”

The ABP Network’s “Ideas of India” Summit 2023 was discussing the topic of “The Future is Here, Building the New Narrative.”The summit has brought together policymakers, cultural ambassadors, industry experts, celebrities, and business leaders to discuss the critical role of India during the global churn and changing dynamics. ABP Network is a leading multi-language channel with 535 million individuals in India therefore this summit provides one of the biggest platforms for the brightest minds across various sectors to express their views.

About ABP Network

An innovative media and content creation company, ABP Network is a credible voice in the broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535 million individuals in India. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading Indian Media Conglomerate.

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