Vignan Online Debuts Online MBA in Marketing to Elevate Professional Expertise

Vignan Online Debuts Online MBA in Marketing to Elevate Professional Expertise

Guntur 27th February 2025: Vignan Online, the online learning arm of Vignan’s Foundation for Science, Technology and Research (Deemed-to-be-University), has launched a two-year Online MBA program in Marketing. The program is designed to help learners sharpen their marketing acumen and expand their career opportunities in an increasingly competitive business environment.

This 2-year duration program will offer an in-depth exploration of strategic and tactical marketing by combining theoretical knowledge with practical applications. Learners will gain insights into contemporary marketing trends, consumer behavior, digital strategies, and brand management with guidance from experienced faculty and industry professionals. The program will help learners and professionals to strengthen their expertise to apply innovative marketing approaches to real-world business challenges.

The program syllabus includes subjects such as Principles of Economics and Markets, Managerial Effectiveness and Ethics, Entrepreneurship, Marketing Management and Research, Operations Management, Consumer Behavior, Agricultural and Rural Marketing, Integrated Marketing, Global Marketing, B2B Marketing, Retail Marketing and Brand Management, Digital Marketing, and Data Analytics Communications. The program also features a research project, providing exposure to solving marketing-related challenges through analytical and strategic problem-solving.

During the program duration, learners will benefit from 120 study hours, interactive audio-video lectures, pre-recorded sessions for those unable to attend live classes, and short video modules for better comprehensive understanding. This flexible and structured approach will allow working professionals also to balance education with their other responsibilities while gaining practical expertise.

Graduates of the Online MBA in Marketing can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Advertising Manager, Product Manager, and Business Development Manager.