30, Oct 2023
Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at the ICC World Cup
At the heart of Mastercard’s sponsorship of ICC Men’s Cricket World Cup 2023 lies a very carefully curated theme centered around its cardholders and India’s innumerable cricket fans. Titled ‘Har Fan Hai Priceless’ (every fan is priceless), the campaign brings fans several tangible benefits, such as the opportunity to watch the match from a prime spot in the stadium, avail of complimentary VIP tickets, experience post-match awards ceremony from the field, book tickets before they are open to all through a pre-sale window, and a lot more.
The company has invested significantly in cricket in the last year. The ‘Har Fan Hai Priceless’ campaign aims to enhance the experience of cardholders and strengthen the brand in India.
Gautam Aggarwal, Division President, South Asia, Mastercard, explains, “Mastercard is committed to providing its cardholders unforgettable experiences during cricket’s biggest festival. When fans see the company consistently investing in the sport to create memorable moments for them, it adds to brand affinity and enhances card usage. Mastercard has always brought people closer to their passions, be it sports, travel, or culinary among others.”
As part of the ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities. The company has also put together a carefully curated list of experiences to make this World Cup memorable for its cardholders.
Some of the key experiences include:
Mastercard Experience Box: Eight selected Mastercard cardholders get to watch the match from the comfort of a sofa which is strategically placed in the stadium for the best view of the field.
Mastercard Beyond the Boundary Experience: Two Mastercard cardholders get to watch the two teams taking part in the National Anthem from the boundary. Additionally, they get a VIP ticket each along with a chance to take a selfie with the coveted World Cup trophy.
Mastercard Flagbearer Program: Ten children of Mastercard cardholders get to be on the field with the National flag ahead of the National Anthem. Additionally, they get a complimentary match ticket.
Mastercard Match Day Experience: One Mastercard cardholder gets a VIP ticket along with the opportunity to watch the post-match awards ceremony from the field.
Mastercard has also partnered with multiple merchants to provide exciting offers and deals on food, merchandise, and a lot more during the World Cup. Further, cardholders get a 24-hour window to book match tickets before they are opened to the public. These experiences reiterate the company’s strong association with cricket and its commitment to fans.
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- By Rabindra
30, Oct 2023
Antara Jewellery Unveils “Mysteria” Campaign: Where Timeless Beauty Meets Modern Elegance
30th October, Mumbai: Antara Jewellery, renowned for exquisite and timeless jewellery, is delighted to present its latest jewellery collection and campaign, “Mysteria.” This captivating collection and the associated campaign serve as a tribute to the essence of women who epitomize the strength, serenity, and elegance reminiscent of the timeless forest, drawing inspiration from the enduring mystique and grace that both the natural world and modern women embody.

The “Mysteria” campaign derives its name from the overarching concept that defines Antara Jewellery’s unique approach and inspiration. Just as the timeless forest continues to flourish and enchant through the ages, so too does the modern woman radiate enduring beauty, leaving all in awe and wonder, pondering her secret.
Taking cues from the ‘forest’ theme, the “Mysteria” campaign accentuates the qualities of these exceptional women and their deep connection to the jewellery collection. Like the branches of a tree that seamlessly blend modernity with roots in tradition, the women of “Mysteria” steadfastly uphold their values and traditions while fearlessly embracing change.

Ankit Gala, Managing Director at Antara Jewellery, commented, “The ‘Mysteria’ collection itself pays homage to the mystique and elegance of the modern woman. We have expertly interwoven tradition and modernity to craft pieces that make a bold statement with unmatched elegance. Each jewellery piece in the collection exudes the same timeless beauty and grace one encounters in a tranquil forest, captivating all who behold it.”
Antara Jewellery cordially invites you to immerse yourself in the “Mysteria” collection and discover the enchantment of timeless beauty and modern elegance. With these exquisite pieces, women can embrace their inner strength and calmness leaving a trail of wonder and admiration in their wake, much like the timeless forest.
28, Oct 2023
ICOMM- CARACAL showcase a range of high-precision weapons to be made in India

New Delhi, 28 October 2023: In a move aimed at showcasing India’s potential in being self-reliant and making defence equipment in the country, CARACAL, a leading firearms producer within EDGE group, in collaboration with MEIL’s ICOMM showcased a range of super-efficient and high-precision weapons at the Milipol India 2023, the Indo-Pacific’s premier international event for homeland security.
The weapons displayed are set to be made locally by ICOMM-CARACAL in Hyderabad, giving a substantial push to Prime Minister Narendra Modi’s Make in India call. These indigenous weapons will add to India’s security apparatus going forward.
India’s manufacturing boost in defence equipment will further boost Prime Minister Narendra Modi’s vision of Aatmnirbhar Bharat.
Among the weapons displayed at the inaugural edition of the three-day event were highly-dependable combat pistols, sub-machine guns, mission-proven rifles, and precision sniper rifles. CARACAL-ICOMM showcased their versatile 9mm combat pistols, modern sub-machine gun, mission-proven assault rifles and high-performance bolt action sniper rifles.
On the occasion, Mr. Hamad Al Ameri, CEO of CARACAL, said, “Participating in Milipol India 2023 provides an ideal opportunity for CARACAL to showcase firearms that are tailored to the operation. CARACAL pays careful attention to the requirements of end-users, not only in the military but those in internal security roles as well. Over the past three years, CARACAL has shown a dynamic capability to develop and manufacture advanced, customer-centric solutions that end-users can depend on for mission success.”
Managing Director (MD) of ICOMM, Mr. Sumanth Paturu, said, “We are excited about our partnership with CARACAL as this marks a significant milestone in bolstering India’s homeland security and defence sectors. Our vision is to bring cutting-edge technology to these critical domains, contributing to PM Shri Narendra Modi’s Make in India vision for a self-reliant and secure nation.”
The companies’ participation at Milipol India 2023 follows a partnership licensing agreement signed earlier this year with Megha Engineering & Infrastructures Ltd. (MEIL) group company ICOMM, an India-based leader in the production of missiles, communications and EW systems, UAVs, electro-optics, and counter-drone systems.
The agreement includes an on-going Transfer of Technology (ToT) in defence articles from the UAE to India.
The three-day flagship exhibition was held at Pragati Maidan between October 26 and 28.
28, Oct 2023
Blue Dart Announces Second Quarter Results, Sales At Rs. 1,324 Crores
New Delhi, October 28th, 2023: Blue Dart Express Limited, South Asia’s premier express air, integrated transportation, and distribution logistics company, declared its financial results today for the quarter ended September 30, 2023, at its Board Meeting held in Mumbai.
The company posted ₹ 71 crores profit after tax for the quarter ended September 30, 2023. Revenue from operations for the quarter ended September 30, 2023 stood at ₹ 1,324 crores.
Commenting on the company’s performance, Balfour Manuel, Managing Director, Blue Dart Express Ltd., stated, ” Our ability to maintain resilience has once again been demonstrated, thanks to our robust air and ground infrastructure, comprehensive solution portfolio, and extensive reach. Even amid sluggish global economic growth, we’ve not only exceeded pre-pandemic revenue but also solidified our position as the Provider of Choice for our customers. Understanding their needs remains our priority, driving our pursuit of operational excellence and expanding our customer base across India.”
Speaking about the business outlook, he says, “Even though we are keeping a close eye on our costs in the current business environment, our strengthened earnings power puts us in a position to continue investing significantly in future growth. Through these initiatives, we are strategically positioned for sustained growth and remain committed to leveraging technology and exploring new opportunities.”
The Company continues to invest significantly towards enhancing capacity, digitalization, and automation of processes. The two B737-800 aircraft procured during the year 2022-23 amounting to ₹ 400 crores got inducted during the previous quarter has supported capacity requirements during the current.
India’s economic recovery from geopolitical uncertainties in the world is progressing well, and this trajectory is set to further strengthen with the recent developments in India’s logistics industry. Blue Dart’s presence in Tier I and II markets across India has improved. This move has also accelerated the company’s reach by providing strategic, scalable solutions to large customers, enabling economies of scale with end-to-end service offerings. On August 15th, the company announced the inauguration of 15 company-owned retail stores, 15 franchise collection centers, 15 express-selling agents, and 15 regional service provider franchisees.
Exceptional Service Quality remains one of the major pivots, alongside automation and technology, providing customers with a one-stop, hassle-free solution to all their logistics requirements. In its journey to delight customers, the company carried 918 lakh shipments weighing 307,480 metric tonnes during the Quarter ending September 30, 2023.
Focusing on its mission of Excellence, Simply Delivered, the organization has set in motion several technological initiatives that lead the company towards its Limitless Growth Strategy. During the quarter, Blue Dart was recognized as the Best Cargo Service Provider at the Indian Cargo Awards 2023.
The company also received UNFCCC Certification for its Climate Neutrality Efforts as a step towards its sustainability roadmap. In order to sustainably improve productivity, additional funds were invested in automation and digitalization initiatives. The company is working on sustainable solutions to reduce carbon emissions, including deploying electric vehicles, reducing paper consumption, green facilities, etc. To date, the company has planted 6,66,000+ Trees to offset its carbon footprint. As part of its ESG journey, Blue Dart is dedicated to upholding the highest standards of compliance.
The organization has set a precedent well within its second quarter of the financial year 2023-24 by continuing to be a Provider of Choice, an Employer of Choice, and an Investment of Choice for all its stakeholders.
28, Oct 2023
Tata Power Renewable Energy Ltd. inks Power Delivery Agreement for 43.75 MW Group Captive Solar Plant
National, October 28th, 2023: Tata Power Renewable Energy Limited (TPREL), a leading player in the renewable energy sector and a subsidiary of The Tata Power Company Limited, signed a Power Delivery Agreement (PDA) with Mukand Limited, a Bajaj Group company and a leading manufacturer of specialty steel long products and heavy machinery in India, for a 43.75 MW AC Group Captive Solar project. Located at Jamkhed in Maharashtra, the installation will generate 99.82 MUs annually and is expected to offset ~54687 CO2 emissions per year.
The aim of the installation is to meet the growing energy requirements of Mukand Limited,and contribute to making their steel manufacturing processes and production greener. TPREL will undertake the construction, operation, and maintenance of this group captive solar power plant.
Scheduled for commissioning by March 2024, this project places a significant emphasis on adhering to stringent quality standards and specifications. The solar power plant’s primary objective is to fulfill Mukand Limited’s energy needs while promoting environment-friendly practices within their stainless-steel manufacturing operations. With this project, TPREL reinforces its commitment to empowering its partners to adopt non-conventional energy solutions.
Commenting on the partnership Mr. Ashish Khanna, CEO, Tata Power Renewable Energy Ltd. said, “The installation of this group captive project is in line with our commitment to provide clean and sustainable energy solutions to our C&I consumers, especially in the energy- intensive sectors. It will help to enhance renewable energy capacity and reduce carbon emissions in the country. Through this partnership we are forging a sustainable energy path for Mukand Limited, a Bajaj Group company.”
Mr. Shashibhushan Upadhyay, President, Mukand Limited, a Bajaj Group company, said, “We are thankful and acknowledge collaborative efforts between Tata Power Renewables and our organization, Mukand Limited, to harness the potential of clean and green energy by executing this strategic PPA. This partnership shall contribute to our mission of sourcing clean energy for our manufacturing operation and support us in meeting our climate change commitments.
With this addition, the total renewables capacity of TPREL reaches 7,946 MW, including 3,755 MW projects under various stages of implementation, and its operational capacity is 4,191 MW, which includes 3,185 MW solar and 1,006 MW wind.
28, Oct 2023
HFCL launches India’s first indigenous designed and developed 2 Gbps Unlicensed Band Radio (UBR) for enterprises and telcos
New Delhi, October 28, 2023: HFCL Limited (HFCL), a leading technology enterprise and integrated next-gen communications product and solution provider has showcased its commitment to offer innovative technology solutions with the launch of India’s first 2 Gbps Unlicensed Band Radio (UBR) and Unified Cloud Network Management System (UcNMS) at the India Mobile Congress 2023, Pragati Maidan, New Delhi.
HFCL’s 2 Gbps UBR is indigenously designed and developed to revolutionize last-mile wireless connectivity and bridge the digital divide challenge in the country with fiber-like speeds and efficient spectrum utilization, with its adaptive radio frequency (RF) technology. Marking a significant leap in offering 5G backhauling and carrier-grade enterprise wireless connectivity, the launch of Make-in-India 2 Gbps UBR positions HFCL as a dominant player in the growing Indian and global UBR market. This innovative product offers a low-latency, 2 Gbps connectivity solution that can operate across an extended 5GHz frequency range. It is designed for easy installation, effortless management, and high reliability and has advanced security features to protect from external threat vectors. Further, in comparison to traditional backhaul solutions, 5G wireless backhauling with 2 Gbps UBR will enable HFCL’s customers to save up to 75% on the total cost of ownership (TCO).

In tandem, HFCL has also launched its Unified Cloud Network Management System (UcNMS) to offer easy management and monitoring of its 2 Gbps UBR and other wireless and wireline products in its portfolio. The AI-powered UcNMS is designed to control, monitor and manage access points, switches and UBR devices. It is a comprehensive, end-to-end solution that also creates a customized ecosystem, tailored for seamless third-party integration via Open APIs. HFCL’s UcNMS offers AI-based predictive analysis that can anticipate problems and suggest troubleshooting steps to avoid network interruptions. UcNMS facilitates network management and application control, allowing telcos and enterprise customers to seamlessly integrate and adapt to the needs of their customers’ requirements. UcNMS is highly flexible and scalable, allowing customers to deploy it basis the size and architecture of their network. It offers on-premise, private as well public cloud deployment models.
With consumers and enterprises increasingly adopting digital processes, the demand for high-capacity wireless connectivity has been growing exponentially. The market potential for a 2 Gbps fixed wireless solution is poised for significant growth fueled by Industrial IoT, smart cities, and public safety sectors. Additionally, industries like banking, healthcare, mining, education, hospitality, and retail among others are also poised for a revolution in the backdrop of solutions such as these.
Speaking on the launch of revolutionary products and solutions, Mr. Mahendra Nahata, Managing Director, HFCL said, “We are proud to be the first Indian company to launch a 2 Gbps Unlicensed Band Radio (UBR) product line in the market and potentially the first one to offer an end-to-end solution combining UBR with a single console – Unified cNMS to enterprises. HFCL’s 2 Gbps UBR is a groundbreaking innovation that will revolutionize wireless access with fiber-like speeds, offering a remarkable 2 Gbps connectivity solution with exceptionally low latency. This revolutionary product will play a crucial role in building 5G network infrastructure and offer last-mile connectivity with its hassle-free installation features and robust reliability.”
28, Oct 2023
Marut Drones sets up new office to meet expansion plan
Hyderabad, October 28, 2023: Marut Drones, a leading drone manufacturer and service provider in India, propels its national expansion plans, signaling a renewed commitment to innovation and sustained market leadership. With India’s drone sector projected to achieve a turnover of Rs 12,000-15,000 crore by 2026, Marut Drones is set to scale up its workforce, extend its market presence, and amplify its sales targets, poised to revolutionize the drone technology landscape in the country.
In tandem with its expansion strategy, Marut Drones has also unveiled a state-of-the-art 9,000 sq ft. corporate office in the heart of the city, designed to serve as a hub for innovation and collaboration. The new office is equipped with amenities to support production, technology, and research and development (R&D). The company is rapidly expanding its network of dealers, with the goal of partnering with over 100 dealers by March 2024 and aiming to reach 500 dealers by 2028. To provide exceptional customer support, Marut Drones is establishing service centers in key regions like Madhya Pradesh, Maharashtra, Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu. The adoption of drone technology is still in its infancy in India, and Marut aims to expedite this process by establishing drone customer support centers, thus playing a key role in promoting drone technology. Marut’s type certified drones, empaneled in with multiple government agencies, are also eligible for subsidies provided by central government and state governments.
The Company is taking decisive measures to bolster its leadership team by onboarding industry veterans. The company is on course to hire senior professionals. In line with its vision of achieving a pan-India presence, Marut Drones will extend its operations from seven states to over ten states.

The Company has set its sights on an ambitious five-year sales target of up to 30,000 drones, in response to the surging market demand. Marut Drones is in the process of raising $4 million towards expansion of business and operations, while actively seeking investments. The focus of these investments will be towards creating agri-tech innovations, enhancing the drone lineup, extending the channel network, and expanding to new markets across India.
Prem Kumar Vislawath, CEO and Founder of Marut Drones, expressing his enthusiasm for this significant milestone, said, “As we embark on this exciting journey of expansion, we’re driven by our passion for innovation and our unwavering commitment to shaping the future of drone technology. With additions to our extensive dealer network, our visionary team and dedicated partners are determined to deliver exceptional drone solutions to our customers. India’s drone sector is ripe with opportunities for investments, especially given the Government’s continued efforts to encourage the proliferation of Make in India drones. Marut’s mission is to provide the younger generation with a ‘dignity of work’ and by manufacturing more Make in India drones, we aim to make India the drone hub of the world by 2030.”
Marut Drones has already obtained dual certification and RPTO approvals from DGCA to facilitate training and capacity building for drone pilots in rural regions. The company’s flagship model AG365 boasts an impressive endurance of 22 minutes, features high-end sensors for smooth operations, and has undergone extensive testing to ensure exceptional quality. Marut Drones has the vision to create 5 lakh drone entrepreneurs by 2030 by skilling and training drone pilots via Marut’s Drone academies. Marut’s Centers of Excellence will help in generating employment opportunities, especially in Tier-II and III cities.
The company attributes this growth to Marut’s vision to use technology for a purpose. As the Indian drone market flourishes, Marut Drones is well-positioned to continue its upward trajectory, contributing to the nation’s technological advancements and establishing itself as a serious player in the global drone ecosystem.
28, Oct 2023
Hafele’s New Architectural Lights Range – The Stanford Series

With Hafele’s New Architectural Lights Range you will find all your lighting needs taken care of. Whether it is lighting up a small area, highlighting a wall texture, emphasizing on a work of art, illuminating the floor space at night or simply ensuring even distribution of light across the entire space – these lights have got you covered. The range covers various applications, installation techniques and design themes. Each series comes with a comprehensive offering of the different types of interior lights, be it downlights, spotlights or wall washers, which allows you to implement a consistent design theme (in terms of the lighting fixtures) across the space available, even with differentiated illumination techniques.
Engineered on the same philosophy of ‘easiness’ and ‘flexibility’ as the Loox furniture lighting system, Hafele can now be your holistic, lighting solutions provider, delivering premium ambient, task and accent lighting for your living spaces.
With the innovative modularization concept, various designs and baffle colour options, Hafele’s Architectural Lights offer the ultimate installation flexibility that enhance the aesthetics of your premium interiors.
Stanford Series: Designed on the concept of modularization, this series offers you customization options like never before. The ordering process involves selecting the type of Light Engine, Baffle and Mounting Bracket, enabling the series to offer 42 different luminaire combinations. Selections in terms of wattage, beam angle, tilt angle and shape give you unmatched possibilities in ensuring a unified look for your interiors.
The 7 trendy baffle colour options – White, Matt Black, Piano Black (Glossy), Gold, Champagne, Chrome and Bronze, provide creative flexibility for incorporating elegant pops of colour that effortlessly highlight your ceiling or provide a seamless look that immaculately blends with your interior design.
The luminaires from the Stanford Series are suitable for use as spotlights and downlights. They have a low UGR (Unified Glare Rating) which enhances the visual clarity and provides comfortable aesthetics in the living spaces. With easy installation and wide customization options, the Stanford series is your ideal solution for contemporary aesthetics.
28, Oct 2023
Paytm Travel Carnival Sale live from October 27 – November 5 offers up to 15 percent off on flight tickets and much more

One97 Communications Limited (OCL) that owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR and mobile payments, announced Paytm Travel Carnival Sale from October 27 to November 5 with many exciting offers on flight, train and bus bookings for users planning trip ahead of Diwali. With the festive season round the corner, the exclusive sale offers attractive discounts to schedule your holidays with friends and family.
The special sale offers up to 15% instant discount on domestic flights and 10% off on international flights during the period. There are separate offers on transactions through ICICI Bank, IndusInd Bank, RBL Bank and HSBC Bank along with zero convenience fee. Additionally, the company is offering a special discounted fare for students, senior citizens and Armed Forces personnel. The Travel Carnival Sale will see participation from all major airlines — IndiGo, Vistara, Air India, Air India Express, SpiceJet, Star Air and Akasa. Moreover, Paytm offers Best Price Guarantee on air tickets, which ensures lowest prices to users and 2X refund if one finds a lower price on any other platform.
Paytm app provides free cancellation benefits on bookings through flight, train and bus with 100% refund on the source account immediately without any questions asked. For train bookings, the company is also offering zero payment gateway charges on UPI. Meanwhile, users can also check the live train running status and PNR status on the Paytm app enabling them to travel at ease. Also, with the launch of ‘Guaranteed Seat Assistance’, one can now get a confirmed seat while booking a train ticket as the innovative solution ensures that users are not waitlisted.
There is a special 20% instant discount on bus bookings with promo code ‘CRAZYSALE’ along with up to 20% off on specific operators. Under Paytm’s Best Price Guaranteed, it assures users of the lowest price across 2,500 bus operators. Moreover, for bus travellers, the live bus tracking services can enable users to travel stress free while also sharing the real time location of their booked bus with their close ones.
Paytm Spokesperson said, “As the preferred online platforms for travel bookings, Paytm aims to ensure an affordable and best travel experience to users. The special offers on flight, train and bus bookings provide a great deal to travellers planning festive holidays conveniently at a click of a button.”
28, Oct 2023
HFCL launches 1728 fibre IBR cable to meet the growing demand of high fibre count cables from data centres and boost 5G network infrastructure

New Delhi, October 28, 2023: HFCL Limited (HFCL), a leading technology enterprise and integrated next-gen communications product and solution provider, yesterday launched its innovative, high-fibre count Intermittently Bonded Ribbon (IBR) Cable at the ongoing India Mobile Congress, Pragati Maidan, New Delhi, India. HFCL’s new 1728-high fibre count IBR cable offering will allow telcos and enterprises to accelerate installation of 5G network infrastructure, expand FTTH capabilities and address the rising demand for high[1]capacity networks particularly from data centres. HFCL is amongst the few companies in India and worldwide that has successfully developed this industry leading product.
As a leading manufacturer of optical fibre cables in India, HFCL is at the forefront of innovation, developing sustainable smaller duct size cables at its Hyderabad plant. Compared to traditional 864-fibre flat ribbon cables, the next-gen 1728-fiber IBR Cable offers twice the fibre packing density in the same diameter. HFCL’s gel-free IBR cable is also optimised with high productivity mass fusion splicing for cost efficient deployment, easy installation in congested areas and quick restoration in case of any accidental outage. The manufacturing of these environmentally-friendly IBR cables is further poised to result in reducing plastic consumption per unit of fibre, lowering carbon footprint and expenses associated with network maintenance and upgrades.
As businesses migrate to the cloud and segments such as Banking, Financial Services and Insurance (BFSI), e[1]commerce, manufacturing and retail drive demand, India’s data centre market is expected to boom and attract investments in hyperscale data centres. Currently, with 138 data centres, India is the world’s 13th largest market. As per research by ANAROCK-Binswanger, 45 new data centres—covering 13 million sq. ft are expected to come up in India by the end of 2025. High-fibre count IBR cables will complement the demand for dense fibre connectivity which is essential for enterprises to manage larger, more sophisticated data centres.
Further, the strong demand for IBR Cables fuelled by increasing government’s thrust on fiberisation, investing in capex and telecom infrastructure across key global markets including India, US, UK, France, Germany, Middle East and other leading economies also present a significant opportunity for companies like HFCL. While the fibre penetration in India has now moved to around 38.44% according to data provided by Digital Infrastructure Provider Association (DIPA), however, we are significantly lagging the 70% tower fiberisation in the country by 2024-25, a target set by the Indian government. The recent Union Cabinet’s approval of the Rs 1.39 lakh crore plan for rural broadband connectivity is also a major stride that will lead to massive demand for fiberization to bridge the digital divide. The launch of this revolutionary IBR cable further underlines HFCL’s commitment to emerge as a significant contributor and a partner of choice in the government’s nationwide infrastructure upgrade along with leading enterprises, and telcos.
