25, Oct 2023
Nxtdigital Appoints Sooraj Keswani As Chief Customer Experience Officer
Mumbai, 25th October 2023: NXTDIGITAL, the rapidly growing digital media division of technology-led customer experience company Hinduja Global Solutions Ltd. (HGS), with a presence in digital television via cable and satellite, broadband, enterprise services, OTT aggregation, and content syndication is in expansion mode – launching a slew of digital products whilst expanding its footprint across India.
Focusing on changing consumer preferences and enhancing the quality of service to its customers, the group has appointed veteran communications and customer engagement executive Sooraj Keswani as its Chief Customer Experience Officer. With over three decades of experience in media, retail, marketing, and enterprise consulting across leading companies like The Indian Express Newspapers, Madison, Concept Communication, Hansa Cequity, and Mirum India, Sooraj will lead the organization’s initiatives in enhancing customer experience across all product portfolios. He will work with the group’s large pan-India franchisee base to develop and deliver products customized to hyperlocal preferences. As an extension of his role, Sooraj will also manage the branding and marketing functions.
Commenting on this appointment, Vynsley Fernandes, Whole-time Director at HGS and Head of the media group said “We are delighted to welcome Sooraj Keswani to HGS and the NXT Media Group. His diverse experience across media, communications, technology-led marketing and building customer experience aligns perfectly with our company’s digital vision for the future. We look forward to the exciting journey ahead with him at the helm driving delightful experiences for our customers.”
Keswani said “The Hinduja Group is known for its integrity and customer focus. NXT Media Group has aggressive growth plans across its business verticals and I am very excited to join them in this journey to scale customer experience and brands to the next level.”
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- By Rabindra
25, Oct 2023
Arohan Unwraps Financial Festivities: Loan Bonanza from September 30 to November 30, 2023!
Kolkata, October 25: Arohan Financial Services, a leading player in the microfinance sector with an AUM of over INR 6,000 Crores, launched festive offers of top-up credit services to its existing customers till November 30, 2023, ensuring that the festive season is truly a time of celebration and prosperity by investing more in their business for a better livelihood.
During this festive period, customers of Arohan can avail of top-up loans under the Company’s flagship ‘Saral’ product. This offer is for customers in the second loan cycle and beyond who have diligently paid a minimum of 6 EMIs and have 12 EMIs remaining. Arohan presents collateral-free loans with significantly reduced interest rates.
Arohan Financial Services understands that convenience is key. Customers can pay their EMIs through UPIs and online payment modes. They’ve made it easier than ever for customers to manage their finances by allowing them to choose the payment method that suits them best. For added transparency and accessibility, customers can now check their loan ledger through the ApnaArohan customer app, which is available with regional language facilities for ease of access for customers.
“We want our customers to run their businesses more efficiently in this festive season. We believe all these offers will equip them with the extra support they need to meet the high business demands during the festive season, and make the most of it. Our aim is to empower our customers and strengthen their means of livelihood”, stated Sumit Mukherjee, Chief Business Officer, Arohan Financial Services Limited.
25, Oct 2023
Fintech RING’s parent company OnEMi Technologies’ revenue doubled and profit increased by 50% in FY2023
Mumbai, 24th October 2023 – OnEMi Technologies Pvt Ltd, the parent company of Kissht and RING has reported a significant 100% increase in its revenue from FY22, reaching INR 1037 crore during FY 23, with a total subscriber base of over 10 million. This achievement has been possible with enhanced acquisition through merchant partners including over 1.2 Lakhs online and offline partners.
It is notable that repeat customers contributed to over 90% of the business volume. This is a testament to the platform’s seamless accessibility and efficient solutions that cater to a diverse array of financial needs. Bolstered by a sharp focus on innovation and customer experience, the company continues to fortify its position as a frontrunner in the fintech sector, continually raising the bar for itself.
The profits of the company stood at INR 95.5 crores in FY23, a sharp increase from INR 65 crores in FY22, indicating RING’s growing influence in the financial landscape.
OnEMI Technology’s customer base has expanded exponentially, with an impressive 4 million new customers onboarded over the last 12 months. The company has introduced multiple products including transactional credit and long-term loans. In the long-term loans category, the company offers products with a higher tenure of more than six months.
Additionally, it has recently added a 36-month tenure product designed for Ultra HQC (Ultra High-Quality customers) with a bureau score of more than 780. These milestones reflect the company’s steadfast commitment to providing an array of financial solutions to a diverse clientele across urban and non-urban geographies, further strengthening its position as a preferred fintech partner.
Commenting on the same, Ranvir Singh, Founder and CEO, of RING, said “OnEMi Technologies has performed exceptionally well, fuelled by increased awareness and trust around fintech services. We owe our success to customer centricity and our continuous effort in making our product experience seamless increasing adoption and retention of customers.
We continue to have a large focus on our long-term book and are well on our path to having 75% of our book contributed by long-term credit by the end of this fiscal, making us a trusted alternative to traditional banking solutions. We are proud of our journey as a profitable Fintech company as we continue to be the lender of choice for a large base of Indian customers.
RING continues to focus on off-book partnerships, where the company has eight partners including banks and larger NBFCs to expand its range of digital financial offerings for a frictionless customer experience. RING has recently acquired two important certifications for its information security systems: ISO 27001:2022 and SOC2 (Service Organization Control) Type 2.
25, Oct 2023
Vaatalya in Solan echoes Himalayan Whispers – A Sanctuary of Soulful Revival Amidst Majestic Peaks
Nationwide release, 25th October 2023: High atop an untouched rocky mountaintop, Vaatalya unveils itself as India’s most well-kept, enchanting secret. Vaatalya is a unique Himalayan community retreat dedicated to alternate living, holistic rejuvenation, and authentic connections. Spanning an expansive 9 acres, this sanctuary promises not just a community stay but an unforgettable journey rooted in a dream that began in 2007.
A space where people gather to temporarily disconnect from their daily routines, seeking physical, mental, and emotional rejuvenation while fostering a sense of belonging and shared growth within a supportive group setting of 11 people from age of 7 to 93, two lovely Canines, two Cows are living, working, and celebrating together.
“Vaatalya isn’t just a location; it’s an emotion, a journey of self-discovery and community bonding,” shares Aarti Babhoota, Community Director and one-half of the passionate minds behind this initiative. Meanwhile, Aditya Sharma, her life partner, reflects on the transformative power of their retreat, adding, “Here, the boundaries fade, and you’re one with the universe. The sky, the mountains—they converse with you, guiding you towards a higher self.”
Over a decade ago, the Sharma family decided to trade city clamor for this enriching mountaintop haven. Today, their dream has evolved into an Alternate living retreat, where every traveler is prompted to prioritize health, passions, art, and love.
From deep dives into nature to the mesmerizing spectacles of the Geminids Meteor Shower, Vaatalya offers more than just a ‘bucket-list’ experience; it is a relaxing journey to an interconnection of practice, well-balanced education, and nature-infused experiences. Their dedicated efforts in creating a fully sustainable living model at Vaatalya, coupled with innovative solutions designed for global adoption, embody their profound relationship with nature.
The retreat’s ethos of sustainability and holistic well-being resonates at every nook and cranny. From composting delivering seasonal and delectable farm-fresh meals that are available as per the season, to collaborations with local talents and government bodies to further execute organic farming and seeking innovative solutions for agriculture.
Beyond its physical location, Vaatalya stands as a philosophy, a holistic approach to lifestyle. “Our hearts have always been that of explorers, and Vaatalya is our hub, our epicenter for tapping into humanity’s vast potential,” reflects Aarti Babhoota. Built on eight robust pillars—Movement, Art, Sustainability, Spirituality, Health, Adventure, and Community—Vaatalya seamlessly marries age-old wisdom with modern conveniences. Every brick tells a tale of conscious consumption, and every meal, primarily sourced from their zero-budget sustainable farms, narrates a story of the land.
Each living experience at Vaatalya is meticulously crafted to ensure travelers find their personal space, connect with nature, and experience the profound interplay of earth and sky. Some of these include:
● Staycations: It’s not just about transformation; it’s about chilling, seeking, connecting, reflecting, and pausing for just a weekend. For those yearning to rejuvenate and bask in the luxurious beauty of the Himalayas’ breathtaking landscape, Vaatalya’s staycations have the power to elevate a simple stay into a truly unforgettable experience
● The Parivartan Path: The program is based on a holistic approach & trusts in the ancient roots of wisdom and corrects your lifestyle so you can manage & escape lifestyle disorders.
● Workshops such as Celestial Gazing & Astrophotography: A treat for astronomy enthusiasts and the curious-minded, these are stargazing sessions guided by experts. Unravel the mysteries of the cosmos as you lie beneath a blanket of stars, with the Himalayas as your backdrop. These workshops are designed to be accessible to all, allowing you to capture stunning celestial moments with just your cell phone, making astrophotography an enjoyable part of the experience.
The doors of Vaatalya, guarded by their loyal canines Laila and Chatur, are open to explorers and seekers alike. But this retreat isn’t for everyone. Interested individuals must apply for an invitation, as the family believes in curating a community where each member enriches the collective experience.
To all dreamers, wanderers, and seekers globally, the call is clear. Discover Vaatalya, where every mountain murmurs tales, waiting for the receptive soul to listen.
25, Oct 2023
Celebrate this Festive Season in a Magical Carnivaland at Kuda Villingili Resort Maldives
For those seeking a unique twist on the holiday season, Kuda Villingili Resort Maldives promises an extraordinary festive experience. Imagine a Christmas like no other, where the typical voicemail says, “We won’t be home,” and the customary snowflakes and dark nights give way to sun-kissed shores and balmy evenings. This year, Kuda Villingili takes the unconventional magic of a Maldivian Christmas to dazzling new heights with an exciting schedule of colourful, Carnival-themed activities bursting with verve and vibrancy for the entire family.
From the 23rd of December to the 6th of January, the five-star luxury resort is set to sweep all ages away with a splendid plethora of holiday-inspired activities, all set within the magical and whimsical carnival theme. Arriving from Malé Airport by speedboat, families will step on shore and be greeted by a motley circus crew, including illusionists, street performers, living statues and International dancers – all set to usher you into a Carnival extravaganza.
For the little ones, face-painting, circus animal cookie crafts and sandcastle competitions are on offer, while teens may enjoy paddle-boarding, kickboxing or a sushi masterclass at renowned restaurant MAR-UMI. The resort’s swimming pool (the largest in the Maldives) will also be transformed into a shimmering, 150-metre-long amphitheatre for the festivities. Children both big and small will be entertained by the resort’s programme of watersports, from Float Races and Tug-of-War to water balloon fights and Splash the Target.
While the children are at play, the adults can indulge in the resort’s private island spa
Ocean Wonders or sample an impressive array of seven gourmet dining options.
Festive highlights not to be missed are Santa’s spectacular island-style arrival at The Restaurant Beach, ushering in the childlike wonder of Christmas Day. As the year draws to a close, a vibrant and glowing carnival theme sets the stage for our ‘Carnival Fiesta’ – the New Years Eve Carnival Cocktail Celebration and Gala Dinner, which promises to be a vibrant evening of revelry, fireworks and international culinary delights.
The resort’s much anticipated open-air Family Carnival will be held at the Kuda Fiyo Kids Club on 30th December, featuring jugglers, stilt walkers, and an exclusive circus performance, embracing the spirit of togetherness with a festive family event full of laughter and fun-filled games.
The spirit of the season will carry on with an exciting programme throughout the holidays. From indulgent culinary experiences, wine dinners, thrilling entertainment, and engaging activities to restorative wellness journeys and ocean adventures, there is something for everyone to enjoy an unforgettable tropical holiday at Kuda Villingili.
25, Oct 2023
Globus Infocom Ltd. presents Exciting Innovative Products at Infocomm India 2023
25th, October 2023, National – GLOBUS INFOCOM LIMITED, a leading EdTech brand in India, is going to display its latest innovations at Infocomm India 2023, which will take place from October 25th to 27th at the Jio Convention Centre. At the newest edition of Infocomm India promises to be a technological spectacle, showcasing the most diverse spectrum of technological solutions.
At the event, Globus Infocom Ltd. will display a wide range of products including Digital Classroom solutions, Virtual Classroom solutions, Video Conferencing solutions, LED walls, Professional Displays, and an all-in-one 138-inch Interactive Display with interactivity as a feature. These devices are designed to alter the way educational and corporate institutions engage with technology and product 138 inches
Unveiling New Software Solutions: One of the event’s highlights will be the display of multiple technology interventions, including Contentshaala, LMS Shaala, Bhasha Learning, and Mobile Device Manager. These developments endeavour to improve the educational experience and make device management more effective.
Introducing the “Paperless Video Conferencing Solution: Globus Infocom Ltd. is thrilled to present its recent development the “Paperless Video Conferencing Solution.”With this innovative approach, video conferencing will be reimagined and made more effective and environmentally compatible.
Speaking on this occasion, Ms.Kirandeep Dham, CEO, of Globus Infocom Limited, “Infocomm India is an ideal platform to showcase the dedication to reshaping the future of education through technology.” With our new software solutions and our innovative Paperless Video Conferencing Solution, we are establishing a new standard for evolving and accessible educational environments.
The event at the Jio Convention Centre will allow technology enthusiasts, educators, and industry experts interested in discovering the future of technology solutions.
21, Oct 2023
CRC Group’s Friendly Cricket Match Unites Growth Partners in The Flagship Cricket League 2023
CRC Group, NCR’s leading real estate developer, hosted a friendly cricket match- “The Flagship Cricket League 2023”, at the OP Sports Cricket Ground in Sector 127, Noida. The event was organised as an engagement activity to foster a sense of camaraderie among the brand’s growth partners. The match was held between two teams, Spark Strikers and Phoenix Flyers, who displayed immense zeal in scoring their best.
In a thrilling contest, the Spark Strikers faced off against the Phoenix Flyers, showcasing the perfect blend of sportsmanship and competition. The Spark Strikers scored a competitive total of 107/8 in 15 overs. The Phoenix Flyers displayed a brilliant performance, chasing down the target with 8.3 overs to spare, finishing at 108/1. Nakul emerged as the best bowler, taking 2 wickets, while Sandy’s impressive knock of 50 runs earned him the well-deserved title of ‘Player of the Match’.
“The cricket match was a fantastic way to bring our growth partners together in a fun and engaging environment. Everyone played their hearts out, and the spirit was worth witnessing. Both teams displayed commendable sportsmanship. It’s about building relationships beyond business transactions and creating memorable moments that will last,” said Mr. Salil Kumar,Director,CRC Group.
The event was not just a cricket match but a testament to CRC Group’s commitment to strengthening its partnerships while enjoying a great game of cricket.
21, Oct 2023
Gujarati heartthrob Malhar Thakar Unveils Manubhai Jewellers’ Utsavi Collection
21st Oct 2023, Borivali Mumbai: Gujarati superstar Malhar Thakar announced the launch of an exquisite gold collection – Utsavi Collection at their flagship store in Borivali on 20th Oct 2023.
The Utsavi Collection is a tribute to the ‘utsav’ or celebration that life truly is. It is a reflection of the happiness that jewelry can bring to our lives, the stories it carries, and the traditions it upholds.
The brand believes that Malhar Thakar’s cheerful and lively personality aligns perfectly with the celebratory nature of the Utsavi Collection making him apt to be the face of the Utsavi Collection launch. His ability to connect with people and spread positivity mirrors the essence of this collection, which is designed to make every day a special occasion.
The crowd went berserk when the sensational actor Malhar Thakar entered in a Black and white traditional dress adorning a Kanthi mala giving festive vibes. Talking about the collection he said, “I am really excited to be associated with the brand. They have almost 35000+ designs and I have seen their Utsavi Collection which I just launched so I can surely say that they are very beautiful and are perfect for the coming festivals. Jewellery is my newfound love and while the crowd was cheering Malhar Malhar, all I could think of was jewellery., especially the enamelled jewellery from Utsavi! “.
The scoop actor added that he soon plans to visit the store to shop some amazing jewellery for himself.
The Utsavi Collection is not just jewelry; it is a celebration of life’s moments – from weddings to festivals, birthdays to anniversaries, and every occasion that holds significance in the lives of our customers. What sets it apart is the infusion of vibrant colors into the traditional canvas of gold jewelry. These designs are imbibed to create a harmonious symphony of colors that bring life to every ornament in the collection. From radiant reds to tranquil blues and vibrant greens, this collection is an ode to the myriad shades of joy and festivity that define our cultural celebrations. Each piece exudes an aura of positivity, inviting you to embrace the spirit of festivity with open arms. From statement necklaces that steal the spotlight to delicate earrings that add a touch of elegance, the collection has something for everyone.
Mr. Hiren Sagar, Director, Manubhai Jewellers, said “In our ever-evolving journey towards excellence, Manubhai Jewellers is elated to introduce a collection that exemplifies the embodiment of elegance and grandeur. We proudly present the ‘Utsavi Collection,’ a celebration of timeless artistry and craftsmanship that personifies our legacy of over 3 decades in the world of fine jewelry. This collection is not merely an assortment of ornaments; it is an expression of the rich cultural heritage and traditions of India, the heritage that Manubhai has cherished and upheld since its inception”.
“Malhar’s on-screen persona often exudes joy and celebration, making him an ideal fit for a collection designed to celebrate life’s precious moments. With Malhar Thakkar as the face of the launch, we are confident that the Utsavi Collection will capture the hearts of our audience, inspiring them to embrace the beauty of our culture, celebrate the colors of life, and treasure moments of joy through our exquisite jewelry. His association with Utsavi reinforces the idea of adorning oneself for life’s most cherished occasions”, adds Mr. Samir Sagar Director, Manubhai Jewellers
Get ready to be captivated by the charm of gold and gemstones like never before. Whether you’re shopping for yourself or seeking the perfect gift for a loved one, the Utsavi Collection is the ultimate choice.
21, Oct 2023
Nestlé India achieves milestone of crossing INR 5,000 crore turnover in a quarter
Bengaluru, October 21, 2023 : The Board of Directors of Nestlé India today approved the results for the third quarter of 2023.Commenting on the results, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “I am pleased to share that we have, yet again, delivered consistent performance almost across all major brands. Domestic sales grew double digit, on account of mix, volume and price. Key brands continued to perform well, led by KITKAT, NESCAFÉ CLASSIC, NESCAFÉ SUNRISE, supported by MUNCH and MILKMAID. We are investing towards building our brand equity and have made strong and significant investments across all product groups. We crossed INR 5,000 crore turnover, which has been our first in any quarter in the history of the Company and a landmark for us.
Consumer trends and increasing proclivity towards adoption of brands in small towns and large villages has propelled the growth of the Company. Our RURBAN strategy remained focussed on deepening our reach in under penetrated small towns and large villages. The power of technology has been instrumental in getting actionable insights through our analytics platform MIDAS. This has helped in taking quick, granular, decentralised and robust decisions across our operating canvas. We are piloting NESmitra, our customer ordering app in RURBAN markets, that connects retailers to distributors. We continue to widen and customize our RURBAN portfolio by introducing products which cater to specific local requirements. As an example, a step in this direction was the recent launch of MAGGI Teekha Masala and MAGGI Chatpata Masala variants of MAGGI noodles in RURBAN markets across 15 states of India. In effect, our strategy of enhancing reach, brand resonance of portfolio, resource deployment and renewal of strong activations at the ground level plays to a sustainable execution model for the Company.
The Out-of-Home business continued to deliver double-digit growth with a focus on portfolio transformation, geographical expansion and significant investment in infrastructure. E-Commerce contributed to 6.1% of the quarterly sales with continued growth across channels driven by Quick Commerce. I am happy to note that our D2C platform www.mynestle.in has performed well in Delhi NCR and now we are in the process of expanding it to other cities.
We have accelerated our focus on Innovation and Renovation, launching many new products through the year. We are creating a differentiated and diverse food portfolio across brands that promotes millets or ‘shree anna’ as a more sustainable food. Our manufacturing and processing capabilities and understanding of Indian palate enables us with expertise to introduce millets in relevant product groups. We recently launched Nestlé a+ Masala Millet with bajra, in two variants, Tangy Tomato and Veggie Masala. Our portfolio has products like Nestlé CEREGROW grain selection with ragi, Nestlé MILO Cocoa Malt with bajra, Nestlé KOKO KRUNCH millet jowar breakfast cereals that contains millet. Many more products with millets are on the anvil.
As a responsible corporate citizen with strong commitment to be a Net Zero Company by 2050, we are accelerating our sustainability journey. We have doubled our investments on sustainability in areas such as dairy, plastics and sustainable sourcing. As an example, our interventions made in NESCAFÉ plan has helped in enhanced outcomes on higher yields for better coffee, improving livelihood of coffee farmers and their families, encouraging sustainable management of landscapes and improving biodiversity in coffee farms through intercropping. We have also accelerated the pace of installing anaerobic biodigesters in dairy farms with the aim of reducing methane emissions and providing renewable energy to the farming households.
Commitment, consistency, and collaboration are key pillars for our business. Our deeply held values, enshrined in our Purpose has consistently anchored the organisation. Over the last 111 years we have built enduring partnerships, and I would like to express my gratitude to the unwavering commitment of our partners, suppliers, retailers, distributors and employees for their trust, love and faith bestowed upon us.”
Financial Highlights – Q3 2023:
- Total Sales of INR 5,009.5 Crore
- Total Sales Growth at 9.4%. Domestic Sales Growth at 10.3%.
- Profit from Operations at 22.6% of Sales
- Net Profit of INR 908.1 Crore
- Earnings Per Share of INR 94.18
Business Comments – Q3 2023:
- E-commerce: The channel contributed to 6.1% of the quarterly sales with continued growth across product groups driven by Quick Commerce.
- Organized Trade: The retail channel continued delivering strong double-digit growth.
Out of Home (OOH): Registered strong double-digit volume led growth. Product transformation led to consistent performance. - Exports: Expanded product offerings across key international markets to delight Indian diaspora, that led to growth. MAGGI and NESCAFÉ SUNRISE range met with strong demand in both ethnic and mainstream channels.
Product Groups Performance – Q3 2023 (Domestic):
- Prepared Dishes and Cooking Aids: Growth momentum continued across portfolio, driven by combination of market visibility, impactful media campaigns and targeted consumer engagement initiatives aided by innovation especially for RURBAN markets.
- Milk Products and Nutrition: Delivered double-digit growth. Launched Nestlé a+ Masala Millet. MILKMAID and PEPTAMEN continued to receive positive consumer response.
- Confectionery: All key products registered strong growths led by KITKAT and supported by MUNCH. Performance was aided by consistent media support, digital first campaigns and a mega launch plan on KITKAT’s premium portfolio.
- Beverages: Strong growth recorded across NESCAFÉ portfolio with all key brands – NESCAFÉ CLASSIC, NESCAFÉ Sunrise and NESCAFÉ GOLD registering double-digit growths. NESCAFÉ continued to cement its leadership position in the category with highest ever market share and strong household penetration gains.
- Petcare Business: Felix Wet Cat food continued to receive positive feedback from trade and cat parents.
Commodity Outlook:
Uneven rain and rain deficit is expected to impact production of maize, sugar, oilseeds and spices that may have an adverse impact on pricing. Coffee continues to be volatile because of global supply deficit. The weather during the harvest of Indian Robusta crop may impact production. Upcoming winter weather may impact wheat production. Healthy milk flush is expected in winter which is expected to keep prices stable.
Dividend:
The Board of Directors have declared second interim dividend for 2023 of INR 140/- per equity share (Face value Rs. 10/- per equity share) amounting to INR 1,349.82 crore, which will be paid on and from 16th November 2023. This is in addition to the first interim dividend of INR 27/- per equity share paid on 8th May 2023.
Sub-division/ split of face value of shares:
The Board of Directors of the Company have approved the alteration in the share capital of the Company by sub-division/ split of existing equity shares having face value of Rs. 10/- each, fully paid up, into 10 (ten) equity shares having face value of Re. 1/- (Rupee one only) each fully paid-up, subject to the approval of Members of the Company.
Cautionary Statement:
Statements in this Press Release, particularly those which relate to outlook, describing the company’s projections, estimates and expectations may constitute ‘forward looking statements’ within the meaning of applicable laws and regulations. Actual results might differ materially from those either expressed or implied in the statement depending on the circumstances.
21, Oct 2023
Hero Motocorp Inaugurates Its First State of the art Premium Dealership in India
Bengaluru, October 21, 2023: Heralding a new era of premium customer experience, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today inaugurated its first premium dealership ‘Hero Premia’ in the vibrant city of Calicut, Kerala. Situated in the Auto hub in Calicut, Hero Premia will play an instrumental role in creating an unrivalled premium sales and service experience for its discerning customers.
Promising a fresh automotive experience to all visitors, Hero Premia features modern architecture, appealing design, and engaging new-age digital technologies. Delivering the best-in-class premium ownership experience, a team of professionally trained sales consultants will offer valued customers personalized sales advice as per their mobility needs.
Hero Premia will display Hero MotoCorp’s range of premium products – including the newly launched flagship motorcycle Karizma XMR. Providing an efficient and green alternative for urban commuters, Hero Premia will also display Vida V1 scooters, catering to the growing need for electric mobility solutions. Customers can also experience Hero MotoCorp’s first co-developed motorcycle, Harley-Davidson X440.
Commenting on the occasion, Mr. Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp said, “As we open doors of our first premium dealership in India, we are not just offering a diversified display of our motorcycles and scooters, we are showcasing the future of mobility which is premium, innovative and sustainable. The FY’24 will see our company significantly strengthen its premium retail experience across India.
With the launch of new premium products this year – Karizma XMR and Harley-Davidson X440, the premium portfolio of Hero MotoCorp looks stronger than ever and we’re confident that Hero Premia, our brand-new premium retail channel is poised for greater success in the coming months. Offering an inclusive brand experience to its customers under one roof, Hero Premia is not only a point of sale but a testament to our promise of providing an unmatched high-quality brand experience.”
NEW-AGE DIGITAL TECHNOLOGY
A seamless journey integrating online and offline touchpoints along with the introduction of digital interactive modules and new-age configurators, Hero Premia promises to make customers’ experience even more attractive. The application of cloud technology and augmented-reality will help customers to evaluate and select their dream motorcycle and scooter as per their choice.
HERO MOTOCORP’S 3S
Strategically located, spread across approximately 3,000 sq. ft., Hero Premia will deliver exceptional standards of Sales, Service and Spare-parts in all processes to ensure that customers receive best-in-class sales premium ownership experience.
VISUAL IDENTITY
Hero Premia adds a cutting-edge aura to the new visual identity with contemporary brand elements. The new format of the dealership has been conceptualized keeping everyday adventure and sustainability at its core.
The front fascia of Hero Premia adopts a unique premium dark façade, evoking the connotation of modernity. Inspired by nature, the design elements in the interior such as mountain trails, rock wall, and rafter ceiling exude grandeur. New furnishings and warmer hues and tones in the interior creates a welcoming atmosphere for the customers. The high-class hospitality lounge offers a relaxed and premium ambience.
PRODUCT DISPLAY ZONES
A distinctive and recognizable brand language is used to showcase Hero MotoCorp’s diversified range of products. Urban and street motorcycling zones will feature electric mobility and performance motorcycles, while the other half displays lifestyle and exploration through roadsters and adventure motorcycles.
Hero Premia will also have a wide array display of Lifestyle, Merchandise and Accessories by Hero MotoCorp and Harley-Davidson X440.
