18, Oct 2023
Influencer Marketing Report 2023 Launched
Chennai, 18th October 2023. The Influencer Marketing Report 2023, one of the definitive reports on the Influencer Industry was released today. Influencer.in, one of the fastest growing influencer platforms in the country and an initiative by Social Beat is releasing this Industry report for the third year running. The Influencer marketing report presents a comprehensive look at the industry providing insights on Influencer Marketing and its trends. The report for 2023 was compiled basis over 500 + survey responses by Indian content creators, and over 50 marketers in the June to August period of this year. The report offers actionable insights for brands intending to include influencer-marketing in their marketing mix.
One key revelation included the increasing popularity of Short-Form Videos with over 92% Influencers preferring generating content using this medium with You Tube Shorts emerging as the preferred platform for content creation. This reflects broader social media trends towards quick, visually engaging content.
Over 77% of respondents said that Influencer marketing is a ‘must-have’ component of their digital marketing strategy. Instagram remains supreme as the most popular platform for Influencer marketing with You Tube shorts emerging as the preferred format of content in this platform.
Brand spends on Influencer marketing remains low with most apportioning only 5-10% of their marketing budgets to this medium
Highlights:
- 61% of brands prefer to work with micro creators over celebrities as they are often seen as being more authentic and relatable to their followers, which can make them more effective at driving engagement and sales.
- While macro-influencers and mega-influencers are also popular, they tend to be more expensive to work with. If you want to reach a large audience quickly they’re a good option, but may not be as effective at driving engagement as micro- and mid-tier influencers.
- Short-Form videos and Authenticity drive Influencer Marketing in 2023. The survey revealed 92% of Influencers preferred content using short-form videos, a huge shift in influencer activations. You Tube emerged as the preferred platform for more than 51% Influencers
- Short-Form Video content like Reels and YouTube Shorts the most popular format among Influencers
- 80% of Influencers prefer long-term brand relationships.
Suneil Chawla, co-founder Social Beat and Influencer.in, said, “Our findings in the Influencer Marketing Report 2023 emphasize the significance of long-term relationships between influencers and brands. Building rapport and familiarity over multiple campaigns is a priority for 80% of influencers and is beneficial for brands. What is exciting is that Brands now have the opportunity of addressing specific audiences using niche influencers to reach them more effectively and, in a cost, effective manner.”
Arushi Gupta, Business Head, Influencer.in, said, “The Influencer Marketing Report 2023 provides insights on the evolving landscape of influencer marketing. It showcases the growing preference among brands for authentic connections with their target audiences through micro creators. As well as the graduation in sophistication with influencers using AI and other tools. Over 50% of creators use AI for content creation while around 33% use it for engagement and writing. Brands now have the opportunity to engage with select influencers as long-term brand partners to provide more specific content.”
Challenges
- 57.8% of the influencers surveyed feel that the most commonly cited challenge is that the budgets do not align with demands or expectations.
- 51% pf male influencers said brands were too focused on short-term goals and metrics rather than thinking long-term.
- Many also mentioned tight delivery timelines imposed by brands as an issue as this constrains creativity and quality.
Influencers are now actively seeking tools, including ideas and content creation using AI, to enhance their performance. Nearly half, at 48%, are in search of workflow optimization dashboards, while a substantial 46% are actively seeking tools to keep them well-informed about emerging trends. While 50% are using AI tools to generate content ideas.
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- By Rabindra
18, Oct 2023
Choosing the Right Size Home – A 2023 Perspective
– by Akash Pharande, Managing Director – Pharande Spaces
It’s festive season time again, and many Indians are seriously considering taking the plunge this time. But even after factoring in the pros and cons, there is one aspect of the home ownership journey that can cause confusion – namely, how big a home should you buy?
Of course, you’ve read the news and know that most Indian homebuyers are going in for bigger apartments now. One of the main reasons is that it makes more financial sense to go in for a ‘forever’ home right away instead of beginning with ‘starter’ homes and getting into the gradual upgrade cycle.
Each upgrade involves a new home loan, and the way home loans are structured, you are mostly paying the interest component for the initial EMI years. Add to that the hassle of fresh home loan applications and paying stamp duty on every upgrade, doing the whole thing only once is a very sensible option.
But choosing the right home size is not just about budget constraints; it’s about optimizing space for a comfortable life. How can you decide on what size of home works best for your family? Also, is this quest for bigger homes a purely Indian phenomenon, or is it worldwide?
Home Size Preferences – The Indian vs. Global Scene
In 2023, based on data from leading real estate consultants, 2 and 3-bedroom apartments dominate India’s urban housing market, constituting almost 65% of the demand. However, this contrasts rather sharply with the global scenario. Single-bedroom and studio apartments are gaining more traction in Western countries and also the densely populated cities in the East.
One might wonder why. The Indian homebuyer’s preferences stem from traditional joint family systems, the relatively newer preference for forever homes rather than starter homes, and the equally new need for home office space after the recent pandemic.
Though the trend of nuclear families is on the rise in India, even such families often look for an extra bedroom for guests or, potentially, aging parents. This is a cultural phenomenon which may be rather unique to India.
In the US, similar to what we are witnessing in India, there is also an increased preference for larger homes in suburban or rural areas post-COVID. In the UK, the trend was similar and was further encouraged by a stamp duty holiday in 2020. And somewhat similar to India, the UK witnessed a migration from urban areas to suburbs or countryside.
On the other hand, many of the major European and North American markets also saw a gradual shift towards minimalism and an emphasis on environmental sustainability. In India, this trend is primarily restricted to very expensive cities where functional smaller homes are becoming popular again.
But in overall industry terms, the highest demand in India is currently for bigger homes. So, what will you choose?
Do You Need a Bigger Home?
Glistening brochures and glamorous show-flats emphasizing spaciousness and luxury are definitely enticing. And apart form all the practical reason mentioned above, so is the social value of owning a bigger home. When it comes to deciding the right size of your home, consider your family’s current and future requirements. Also, reflect on whether a smaller but well-designed flat would meet your needs equally well. Often, smart designs matter as much as square footage.
Key Factors to Determine Your Ideal Home Size
Family Size and Dynamics: If you have a young family, planning for future needs (like an extra bedroom for another child or a play/study area) makes sense. If you’re nearing retirement, a smaller, low-maintenance home might be more appealing.
Lifestyle Preferences: If you entertain guests frequently, a larger living area or an extra guest room is useful. If you work from home, even in hybrid mode for a couple of days in the week, a separate work room becomes essential.
Financial Preparedness: Remember, bigger homes don’t just cost more initially; they also have higher maintenance costs.
Size Requirements at a Glance
– 2-bedroom flats are popular among young couples and small families. They strike a balance between affordability and adequate space.
– 3-bedroom homes cater to medium to large families, or those anticipating future expansion of their families.
– 4-bedroom homes and above cater to affluent buyers, large families, or those who prioritize luxury and space. However, the demand is relatively lower.
In metros like Mumbai, there’s actually an emerging trend for compact homes – smartly designed spaces that make the most of every inch. They’re economical and are a fit for the fast-paced metropolitan lifestyle. Also, prices in Mumbai are prohibitive when compared to neighbouring Pune or other cities like Bengaluru and Hyderabad. In these cities, buying a bigger home within a reasonable budget is feasible and desirable.
In Conclusion
Buying a home is a decision of a lifetime. Market trends provide insight but your individual needs must be given the most importance while deciding on the right size of home for your family. Let your unique requirements be the guiding light, so that you finally buy a home where your heart feels at peace and your family finds space to thrive.
About the Author:
Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in West Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in West Pune.
18, Oct 2023
Revenues at Rs 293 cr in Q2 FY’24, up 30% Q2 YoY; Profit after Tax at Rs 48 cr, up 59% Q2 YoY
New Delhi, India – October 18, 2023, The management of Newgen Software Technologies Ltd. announced results for the quarter ended September 30, 2023, at its Board Meeting held on October 17, 2023.
Key Highlights- Q2 FY’24
Speaking about the results, Diwakar Nigam, Chairman & Managing Director, Newgen Software Technologies Ltd. said – “We continue to build upon the business momentum with four consecutive high growth quarters now. We witnessed a strong Q2 performance with 30% YoY revenue growth and margin expansion compared to the same quarter last year.
We have been making deeper penetration through our Digital Lending Platform in the banking sector and have received high-value orders during the quarter as market activity picks up in this segment across different geographies. We are becoming a preferred and trusted platform in the banking ecosystem for accelerating their business. We are further working on expanding our market footprint through an opening of new offices.
“Using Newgen’s Low Code Platform based on a modern architecture of microservices and AI/ML, we continue to innovate for customers making our solutions more efficient, productive, and collaborative,” said Virender Jeet, CEO, of Newgen Software.
Key Consolidated Financial Highlights (Q2 FY’24)
Revenue from operations (consolidated) at Rs 293 crores as compared to Rs 226 crores in Q2 FY’23, up 30% Q2 YoY driven by strong growth in banking and financial services across
geographies.
Total annuity revenue streams (ATS/AMC, support, cloud/SaaS, and subscription license) at Rs 179 crores, with strong growth in Support revenues. Subscription revenues (ATS/AMC, cloud, and subscription license) were at Rs 90 crores.
Revenue from implementation grew by 82% Q2 YoY to reach Rs 62 crores.
Profit after tax at Rs 48 crores up 59% from Rs 30 crores in Q2 FY’23.
Net Cash from Operating activities at Rs 146 crores for the six-month period ending September
Key Business Highlights (Q2 FY’24)
Honoured with the prestigious Mahatma Award for Social Good and Impact towards
Quality Education
Key Customer Orders
A significant milestone was achieved with the recently announced order of Rs 68 crores from a leading public sector bank in India for the development and management of their complete Digital Business Platform. This is the largest order in terms of value for Newgen so far
o Working with one of the largest banks in India for their Agri-Lending Solution
o Fortified relationships and expanded business with existing customers in the EMEA region especially in Saudi Arabia. Undertaking a large project for a specialized finance company under the Central Bank of Saudi Arabia for Digital Lending
o Executing a digital transformation project for Business Banking Loan originations for a leading private-sector bank in Egypt
o Added a significant new logo in the Americas region – a leading global analytics and technology provider to the insurance industry, for our Content Management offering on cloud
14 new customer logo additions in the quarter
Established new offices in New York (United States of America) and Riyadh (Kingdom of
Saudi Arabia) to expand footprint in the US and Middle East market
Newgen and Coforge Ltd., a global digital services and solutions provider, elevated their partnership to deliver transformative insurance lifecycle management solutions
Newgen’s Accounts Payable solution recognized in the Gartner “Market Guide for Accounts Payable Invoice Automation 2023 Report.
CRISIL reaffirmed the short-term rating of CRISIL A1 for debt instruments/facilities of the
Company
17, Oct 2023
Aakash Aath To cater To The Nostalgia Of Durga Pujo
Kolkata, 17th October 2023: This Durga Pujo Aakash Aath has curated a host of tastefully crafted episodes of Good Morning Aakash and Radhuni, especially to celebrate the grand festival. Food and music have over the ages escalated the essence of life while celebrating Devi Durga.
Good Morning Aakash will bring forward a plethora of musical performances throughout the days of Pujo. The show will bring light to the evergreen songs of Pujo that lies etched with people down the memory lane. The lineup of singers will be as follows: on Sasthi – Manomoy Bhattacharya and Sampa Kundu, on Saptami – Upal and Aninda from Chandrabindoo, on Astami – Aritra, Chandrika, Suchismita and Abhisek, on Nabami – Sovan Ganguly and Urmi Choudhury and on Dasami – Raktim, Jyoti, Sohini and Rahul.
The delicacies of Kolkata hold a huge significance in the days of Pujo. From the royal dishes to a variety of street foods, the list remains unending. Aakash Aath plans to cater to the Pujo palate craving and love for food via their immensely popular culinary show Radhuni, as there lies a special line up where the highlight will be the cuisines from Bonedi Barir Pujo. Aakash Aath attempts to bring back the exquisite delicacies of Kolkata which were not born out of restaurants but the kitchens of houses. These lost cuisines will be the perfect blend of nostalgia and tradition, that this city threads. The hosts of the show for the Pujo special series will be Sreetama Bhattacharya and Lopamudra Sinha.
17, Oct 2023
Honda Motorcycle & Scooter India’s Brand ‘Shine’ sets a New Record in the 125cc motorcycle segment
Mumbai, 17 October 2023: Honda Motorcycle and Scooter India (HMSI) today announced the accomplishment of yet another milestone. Consistently setting new benchmarks, Honda’s Brand ‘Shine’ in the 125cc motorcycle segment has crossed over 30 Lac customers in western India. This achievement underscores HMSI’s unwavering commitment to excellence and solidifies its position as a dominant player in the 125cc motorcycle segment.
Delighting customers with speed and quality in Western India
Leading from the front, HMSI achieved its first 15 lac customers in over 11 years. Growing 2 times faster, the recent 15 lac customers were gained in just 6.5 years. This demonstrates HMSI’s accelerated growth and the unwavering trust of over 30 lac motorcycle enthusiasts in 125cc segment market of three Western states – Gujarat, Maharashtra and Goa.
Playing a pivotal role in this remarkable achievement, Maharashtra is the highest contributing state with 20lac+ sales in the region.
Speaking on this remarkable feat, Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “The achievement of 30 lac customers for the Shine series of 125cc motorcycles showcases the enduring bond between Honda and the people of West who have embraced our motorcycles for their unmatched quality, performance and style. We extend our heartfelt gratitude to our loyal customers, dedicated dealers and esteemed partners who have played a pivotal role in reaching this significant milestone. We remain steadfast on our commitment to delivering cutting edge, high-quality products, enriching the riding experience of our customers across India.”
Brand Shine & SP drive the demand for 125cc motorcycles in West region from front
Delighting customers with advanced features, stylish design, and superior technology in the 125cc segment, Shine 125 & SP125 are the top 2 selling motorcycles in the western region. Further enjoying a commanding presence in 125cc motorcycle segment with a market share of over 57% in the region, today every 2nd 125cc motorcycle sold in the region is a Honda.
Giving joy to customers with SP125 Sports Edition ahead of festival season
Revolutionizing style quotient for the youth, the new SP125 Sports Edition makes a bold statement with its aggressive tank design, matte muffler cover and enhanced graphics along with new vibrant stripes on the body panels and alloy wheels. It will be available in attractive Decent Blue Metallic and Heavy Grey Metallic color shades which makes it a complete head-turner.
The SP125 Sports Edition makes you stay ahead with class-leading features while also offering the best value for money. It gets a bright LED headlamp, a fully digital instrument console with a gear position indicator & other mileage information. The SP125 boasts thrilling performance with its 123.94cc, single-cylinder BSVI OBD2 compliant PGM-FI engine that develops 8 kW power & 10.9 Nm of torque.
17, Oct 2023
Shubhashish Homes ties with ANC on an Upcoming Signature Project, Shubhashish Prakash
New Delhi, 17th October 2023 – Shubhashish Homes, a leading real estate developer based in Jaipur, Rajasthan known for its unwavering commitment to quality and innovation, has recently partnered with the prestigious branding and communications consultancy, Alok Nanda & Company (ANC), a prominent branding and communication agency.
This strategic collaboration marks a significant step forward for both organizations, promising a new era of expansion and success. ANC’s primary role will be to enhance the visibility and branding of Shubhashish Homes’ upcoming super luxury project, Shubhashish Prakash while underlining Shubhashish Homes’ uncompromising dedication to Customer Delight.
Shubhashish Homes has gained recognition in the industry by focusing on crafting exceptional living spaces that inspire and delight homeowners. Their priority has always been prioritizing Customer Delight, ensuring satisfaction and happiness among their clientele. Their specialization lies in meticulously planned residential projects that seamlessly integrate cutting-edge design with sustainable building practices, delivering unmatched value to their customers. Building on the success of their previous projects, like Shubhashish Geeta, the company is gearing up for the launch of Shubhashish Prakash, an upcoming venture that prioritizes luxury and sets new standards in premium real estate.
In acknowledgment of the pivotal role effective branding and communication play in today’s competitive market, Shubhashish Homes has engaged ANC’s expertise to bolster its branding, creative, and communication initiatives. ANC, a trailblazer in branding and communication solutions, brings a wealth of experience and expertise to empower Shubhashish Homes to maintain its position as an industry leader and support its new premium project.
Through this partnership, ANC and Shubhashish Homes will collaboratively devise innovative branding strategies aligned with the company’s vision, resonating with their target audience. ANC, with its team of seasoned professionals and creative visionaries, will collaborate closely with Shubhashish Homes to create captivating campaigns, visually striking designs, and impactful messaging, engaging potential customers and fostering brand awareness.
Expressing enthusiasm about the collaboration, Mr. Mohit Jajoo, CEO of Shubhashish Homes, stated, “We are delighted to collaborate with Alok Nanda & Company. Their exceptional track record and profound expertise in branding and communications make them the ideal partner for us. We are confident this collaboration will expand our brand’s reach and facilitate stronger connections with our clients. Together, we aspire to redefine the real estate industry and provide our homebuyers an unforgettable experience.”
This partnership between Shubhashish Homes and ANC exemplifies the shared commitment of both organizations to deliver excellence in their respective domains. By combining ANC’s branding and communication prowess with Shubhashish Homes’ exceptional real estate ventures, this collaboration is poised to set new benchmarks in the industry. ANC will also play a pivotal role in supporting Shubhashish Homes with their forthcoming luxury project, Shubhashish Prakash, a project set to be groundbreaking and unparalleled.
17, Oct 2023
IAA India Chapter announces stellar line-up in Mancom for FY 23-24.
MUMBAI, October 17, 2023:The members co-opted and invited to the Managing Committee of the India Chapter of IAA for the financial year 2023-24, were announced at the first meeting of the managing committee chaired by the re-elected President, Avinash Pandey, Chief Executive officer, ABP Network
Says Avinash Pandey “IAA India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers. I am lucky that I enjoy support of such accomplished individuals in fulfilling the motto of IAA that advertising is a force for good. IAA India would be coming out with fresh new initiatives enabling social changes for good.”
Says Abhishek Karnani, Vice President, IAA India Chapter “I am very glad to be a part of a well-diversified team of Marcom leaders who will be leading the India Chapter in the year ahead. We are committed to promoting an ecosystem of excellence in every area we are involved in. Sustainability, Tech, Marketing, Creative Excellence and more. Look out for new initiatives and a drive to showcase communication as a force for good”
The Mancom members are:
· Rahul Johri, President -Business South Asia, Zee Entertainment Enterprises Ltd.
· Neeraj Roy, Founder, Hungama Digital Media Entertainment Pvt. Ltd.
· Pradeep Dwivedi, Group CEO, EROS Media World PLC
· Kranti Gada, Founder, neOwn
· Nina Elavia Jaipuria , Head – Hindi Mass Entertainment & Kids TV Network, Viacom18 Media Pvt. Ltd.
· I Venkat, Director, EENADU
· Ramesh Narayan, Founder, Canco Advertising Pvt. Ltd.
· Neena Dasgupta, CEO & Founder, The Salt Inc Consulting & CEO, Aidem Ventures
· Rana Barua, Chief Executive Officer, Havas Group India
· Partha Sinha, President , The Times of India Group
· Dr. Bhaskar Das, Chairperson, IdeateLabs,
· Mitrajit Bhattacharya, Founder & President, The Horologists
· Sam Balsara, Chairman & Managing Director, Madison Communications Pvt. Ltd.
· Alok Jalan, Managing Director, Laqshya Media Group
· Rajeev Beotra, Executive Director, HT Media Ltd
· Rani Reddy, Director, Indira Television Ltd.
· Monica Nayyar Patnaik, Managing Director, Sambad Group
· Neha Barjatya, Marketing Director for Platforms and Devices, Google India
· P N Mahadevan, Corporate Advisor, Netcon Technologies
· Arun Srinivas, Head – Ads Business, Meta India
· Gauravjeet Singh, Head- Agency Business, Meta India
· Ashok Venkatramani, Founder, Intelligent Insights Pvt Ltd
· Rajiv Dubey, Head of Media, Dabur India
· Jai Krishnan, CEO, Samsonite
· Kunal Lalani, MD, Crayons Advertising. Ltd.
At the AGM held on 27th September 2023, the following office bearers were elected:
· Abhishek Karnani (President, Free Press Journal Group)- Vice President
· Nandini Dias (Independent Advisor)- Hon. Secretary
· Jaideep Gandhi (Founder, Another Idea) – Hon. Treasurer
Megha Tata, CEO, Cosmos-Maya will continue as an ex-officio office bearer as Immediate Past President
The other elected members of the Managing Committee were:
· Srinivasan K Swamy (Chairman & Managing Director, R K Swamy Ltd),
· M.V. Shreyams Kumar (Managing Director, Mathrubhumi Printing & Publishing Co Ltd)
· Prasanth Kumar (CEO-South Asia, GroupM)
· Anant Goenka (Executive Director, The Indian Express Pvt Ltd)
· Janak Sarda (Director, Blue Logic Systems)
17, Oct 2023
ReadyAssist Partners with Lectrix EV to Provide 24/7 Roadside Assistance for EV 2-Wheeler customers
17th Oct 2023 – ReadyAssist, a leading vehicle lifecycle management company, has forged a strategic collaboration with Lectrix EV, a prominent player in the electric vehicle (EV) industry under the SAR Group. This partnership aims to offer round-the-clock emergency roadside assistance support to Lectrix EV 2-Wheeler customers, including both the extensive dealer network and valued fleet partners. ReadyAssist will provide comprehensive after-sales support, addressing the unique needs of all Lectrix customers.
Through this collaboration, Lectrix customers can rely on ReadyAssist’s skilled mechanics, available 24/7, for swift and efficient support. ReadyAssist’s proprietary technology platform ensures a seamless and real-time interface on their app, simplifying the process of requesting assistance. Traveling with confidence, Lectrix vehicle owners can rest assured that a reliable and certified technician is just a phone call away, ready to resolve any roadside issues promptly and professionally.
Furthermore, under this partnership, ReadyAssist will extend exclusive Annual Maintenance Services to Lectrix’s B2B customers. This program is custom-tailored to meet the specific needs of Lectrix’s electric vehicle fleet, promoting smooth operations, reducing downtime, and enhancing overall efficiency for businesses.
Vimal Singh, Founder & CEO of ReadyAssist said, “Lectrix EV is definitely poised to spark an electrifying revolution, evident from the remarkable achievement of securing over 12,000 bookings for their latest model in just 30 days. By collaborating with ReadyAssist as their all-encompassing Roadside Assistance (RSA) partner to extend support to all its customers on the road, Lectrix demonstrates its unwavering commitment to a customer-first approach and acknowledges the importance of providing a Pan India assistance.”
Lectrix EV, the e-mobility arm of the conglomerate, SAR Group, has emerged as a distinguished force in the EV manufacturing sector. The company is driven by the sheer passion to provide reliable, innovative, and safe electric two-wheelers to consumers. With an expansive dealer network and strong partnerships with fleet operators across India, Lectrix EV continues to drive the adoption of green energy, contributing significantly to sustainable mobility.
K. Vijaya Kumar, MD & CEO, Lectrix EV, added, ” Unparalleled customer service has been our topmost priority and our alliance with ReadyAssist is a step towards it. This partnership is a testament to our unwavering commitment to our customers’ security and peace of mind. No matter the hour or situation, help is just a phone call away.”
ReadyAssist is a pioneering force in the EV infrastructure landscape in India, dedicated to making electric vehicle ownership seamless and accessible. With an extensive network of trained technicians and innovative battery-swapping services, ReadyAssist is leading the way in ensuring a reliable and worry-free electric journey for EV owners nationwide.
17, Oct 2023
VAHDAM(R) India Celebrates the 2nd Edition of International Turmeric Day
October 17, 2023: VAHDAM® India, one of the country’s largest home-grown Indian teas and wellness brands, bringing India’s finest teas and spices across the world, celebrated the 2nd edition of International Turmeric Day.
This event marks a significant occasion in promoting the myriad benefits of turmeric and its versatile applications. VAHDAM® India, known for its commitment to wellness, dedicated the entire week (8th October-15th October) to honoring the incredible virtues of turmeric.
To make this event truly special, VAHDAM® India partnered with five esteemed content creators from across the globe. These creators showcased the versatile use of turmeric in beauty, lifestyle, food, and wellness routines. This collaborative effort highlighted the universality and timeless appeal of this ancient spice.
At the VAHDAM® India Flagship Experience Store, a custom installation was created to showcase VAHDAM® India’s turmeric bestsellers. The installation served as a visual delight, illustrating the brand’s dedication to curating the finest turmeric products. As a part of this celebration, VAHDAM® India offered a bespoke tea sampling experience, featuring its hot and cold turmeric signature blends infused with exquisite ingredients such as saffron and ashwagandha. This allowed customers to savor these unique blends’ rich, aromatic flavors.
As a gesture of appreciation for their support, VAHDAM® India offered free turmeric goodies to all shoppers who joined in the celebration. In line with the celebration of International Turmeric Day, VAHDAM® India also introduced “Turmeric Tales,” an informative newspaper designed to educate consumers about the power and potential of turmeric. This informational resource seeks to empower individuals with knowledge about the benefits and various applications of this cherished spice.
VAHDAM® India’s dedication to curating the finest Indian teas and wellness products continues to be unwavering, and International Turmeric Day is a testament to their commitment to sharing the goodness of turmeric with the world.
17, Oct 2023
Shubhashish Homes’ eyes Rs175 Crore Sales Potential from its Signature Project “Shubhashish Prakash”
New Delhi, 17th October 2023 – Shubhashish Homes, a prominent real estate developer based in Jaipur, is delighted to launch their latest project- Shubhashish Prakash in Jaipur. This Project is poised to bring an overall Investment of ₹175 Crores in the next 30-36 Months.
In its initial stage, the project promises an exceptional living experience for those seeking contemporary amenities and a high standard of living. Offering 3 and 4-bed residences at an average price of just ₹1.75 crores, Shubhashish Prakash stands as an exclusive haven for only 129 families, ensuring privacy and luxury.
The design of these Residences carefully caters to today’s living standards & therefore has top-of-the-line specifications. Beyond housing, residents will have access to a plethora of amenities, including a Golf Putting Greens on the rooftop, squash, and multi-purpose court. Security is a paramount concern, addressed by a comprehensive 7-tier security system spanning the entire property. This will be one of the only projects in Rajasthan to have such security features.
For environmentally-conscious individuals, Shubhashish Prakash offers an array of eco-friendly features, IOT-enabled smart water meters, and personal EV charging stations for every Residence.
Fitness enthusiasts can indulge in the yoga center, jogging track, indoor and outdoor gyms, and even a medical room for health and wellness needs.
It is Strategically located in the Medical Hub, Mansarovar Extension, ideally suited for professionals.
Mr. Mohit Jajoo, the CEO and Director of Shubhashish Homes, shared his vision for Shubhashish Prakash, stating, “Shubhashish Prakash represents our vision of creating spaces where success lives. This Project is our Signature offering which will cater to Professionals who have reached a particular level and now have Privacy, Exclusivity and Security as their Primary Requirement around their home. This will be one of a kind, one of the most exclusive project of Rajasthan .”
Shubhashish Homes Has already Delivered 2 Phases of Shubhashish Geeta, much before the committed time, and is in the process of 3 Land acquisitions by the end of FY 2023-24.
Shubhashish Plans to launch these 3 news projects in Different part of Jaipur in the next 12 Months.
Shubhashish Homes is Promoted by Mr J K Jajoo, Who is also the Chairman of the Group.
