Category Archives: Business

The CEAT Indian Supercross Racing League attracts 85 global stars for Season One

Pune, October 11, 2023: The CEAT Indian Supercross Racing League (ISRL), in partnership with the Federation of Motor Sports Clubs of India (FMSCI), is thrilled to announce an unprecedented gathering of 85 global Supercross stars and international talents for its inaugural season. This remarkable assembly of renowned riders promises to make Season One an electrifying and unforgettable experience for motorsport enthusiasts and fans.

CEAT ISRL, with its participation, is living up to the promise of creating a global sport in India, which has received an overwhelming response from riders worldwide. These 85 riders hail from the USA, Spain, France, Thailand, Indonesia, Germany, Sweden, South Africa, Australia and India. This diverse talent pool provides team owners with an unprecedented opportunity to curate their dream teams. With riders from different corners of the world, team owners will have a wide array of choices, enabling them to assemble line-ups that combine international expertise and local flair. This freedom of choice is set to add a dynamic and strategic dimension to the league, creating thrilling racing experiences and intense rivalries throughout the season. It is a game-changing moment for ISRL, offering fans the prospect of seeing truly excellent talent in action.

Talking about the response by the riders worldwide, Mr. Eeshan Lokhande, Director & Co-Founder of the CEAT Indian Supercross Racing League, said, “with immense pride and enthusiasm, I am thrilled to announce that the CEAT ISRL has received interest from 85 riders, indicating the league’s global appeal. Our mission remains focused on enhancing the quality of Supercross racing in India and elevating it to a global level. This league will be a testament to the prowess of Indian riders, and we’re determined to make it a global phenomenon.”

Season one of the CEAT ISRL will feature 64 riders selected from the rider pool, including 20 young Indian prodigies who will compete alongside seasoned international athletes. This blend of experience and youth promises to deliver thrilling and dynamic racing action like never before.

As we inch closer to the debut of the CEAT Indian Supercross Racing League in December 2023, we are pleased to announce the formation of five teams, with more teams set to be unveiled in the near future. These teams are gearing up to select riders during the much-anticipated Rider Auction.

The inaugural season will witness multiple rounds hosted across three various cities in India. With four exhilarating racing categories, including 450cc international riders, 250cc international riders, 250cc India-Asia mix, and the fiercely competitive 85cc junior class, the League guarantees heart-pounding action and intense competition.

Light Up Diwali With A Festival Of Diamonds – By De Beers Forevermark

As Festive 2023 starts twinkling across autumnal skies, and the most auspicious occasions of Indians is here before long, can luminous baubles be far behind?

Many moons ago, not celestial bodies but simple lights guided Lord Rama home on Diwali. As Ayodhya prepared to receive the Crown Prince after a fourteen-year exile, its people lit up a dark Amavasya night sky with the glow of thousands of diyas arranged in rows.

Hence Deepavali, literally meaning ‘a row of lights’ in Sanskrit switches on the Festival of Lights across the world. Each of the auspicious days, Dhanteras, Chhoti Diwali, Lakshmi Puja, Govardhan Puja and Bhai Dooj lend their own significance and are observed amidst rituals rich with meaning and cultural resonance.

Come November, Indians will get set to welcome a fortnight of revelry starting with Karva Chauth. This phase is believed to be auspicious to start new ventures to open the doors to prosperity or acquire valuables to signal success.

Let’s get you a glow up with diamonds delectable enough to rival Diwali lights!

Indeed, Diwali is the diamond of Indian festivals and offers pleasurable moments of dressing up and dazzling the party. Are you putting your best fingers forward? Explore stylish, timeless pieces from the lavish catalogue of De Beers Forevermark as you round up your festive shopping on a bejewelled high.

Be intriguing as you flaunt everyday delights from the bestselling De Beers Forevermark Avaanti collection. Statement rings encircled with pavé diamonds can play your winning hand to advantage at Taash parties around town. Pair them with Curve Grand Earrings to keep the look playful. Or get ready to move to Diwali beats with a stack of Open or Closed Bangles in contrasting gold colors. If you like minimalism, on the other hand, the Bypass Bangle, worn singly, stands out for its easy luxury and simplicity. Like stackable bracelets, layering necklaces funs up your evening look. A Grand Pavé Pendant alternated with a Bold Diamond Pendant on chains of varying lengths helps to showcase fashionable necklines.

If you like timeless classics, you can even consider the following.

A diamond mangalsutra is an elegant piece that will keep you warmed through hours of fasting, or feasting, this season of rites and rituals.

If you are a Diwali Diva, you would love to slay with swaying Tassel danglers or glamorous Drop earrings perfect for blingy occasions.

The Setting Circlet Pendant is a timeless go-to for that just-in-time Dhan Teras purchase.

Wait, the celebrations don’t end here. What are brothers for if not to indulge us with nifty nosepins or chic trinkets as a Bhai Dooj present?

Precious looks for precious moments, presenting the rarest of rare diamonds which are responsibly sourced. Get them all from De Beers Forevermark extensive collections!
A diamond is as old as the earth itself, a miracle of nature that has been 3 billion years in the making. Born in darkness, some say they are older than even the stars!
Buying a natural diamond is like owning a piece of cosmic history that will live on forever as it is treasured for generations.
Who wouldn’t want to crown their festive shopping with antiquity such as this? Who wouldn’t want to herald a chain of auspicious beginnings with a piece of value such as this?
Diamonds are a symbol of strength and grit. They are the hardest natural substance on earth.
Indeed, the word diamond derives from the Greek word ‘adamas’, which means indestructible – a fitting name for this symbol of lifelong commitment.
They represent faith, love and a bond of trust.
Gift a diamond this festive season and see your generosity reciprocated manifold.
Diwali is a time to usher in joy, prosperity and hope. Say it with diamonds and celebrate the essence of light triumphing over darkness!

Webomaze: Empowering Businesses Globally with Innovative SEO Solutions

Renowned digital marketing firm Webomaze is making waves in the market, consistently supplying cutting-edge SEO solutions that enable businesses to thrive in the digital era. Under the strategic leadership of CEO Ravi Sharma, the company is committed to exceeding expectations and developing into a significant player in the SEO industry.

Webomaze has a track record of over a decade of excellence in the SEO industry. Founded on the tenets of technical proficiency and marketing know-how, the business has developed from its start-up roots into a resounding success tale that consistently exceeds client expectations. The agency serves a diverse range of clients across all industries, primarily serving businesses in the USA and Australia.

As CEO and co-founder, Ravi has always sought to combine his technical expertise with his marketing savvy to create Webomaze as it is today. He states, “Webomaze’s success is rooted in our commitment to innovation.” He also adds, “Our vision is to break down geographical barriers and spread our knowledge throughout the entire world, making Webomaze the industry leader in SEO.”

Being able to anticipate market trends is one of the characteristics of Webomaze’s SEO strategy. The company creates customized SEO strategies that consistently produce noticeable results thanks to a team of experts who combine technical expertise with creative thinking. The client-centered philosophy of Webomaze has cultivated lasting relationships and fueled success tales in a variety of industries.

Webomaze has consistently shown its ability to empower businesses all over the world through the power of SEO under the visionary leadership of Ravi Sharma. The business has established itself as a market leader thanks to its dedication to excellence and forward-thinking philosophy.

As Webomaze continues on its path, the business is committed to realizing its goal of overcoming geographic limitations and becoming a major force in SEO all over the world. This vision represents more than just aspirations; it represents a dedication to providing cutting-edge digital solutions to companies all over the world.

Elevate Your Festive Glamour with Colorbar: Where Beauty Ignites Magic

Mumbai, 11th October’23: As the countdown officially begins, we are on the brink of the most spectacular season of the year. The air is already tinged with excitement, and anticipation is building as we prepare to immerse ourselves in the joyous festivities. This magical time of year brings with it the opportunity to shimmer, shine, and out-dazzle even our wildest dreams. To kick-start your festive journey and awaken your inner magic, let Colorbar be your guiding star!

Step into the enchanting world of Colorbar, whether it’s in exclusive stores or on the website, and discover a collection of personalized beauty treasures that are as unique as you are. These treasures can be adorned with engravings to make them personalized with – your name, your initials, or even a special character. Moreover, to ensure that you find makeup products tailored perfectly to your fabulous self, simply scan a QR code and answer a few questions about your style. In the blink of an eye, you’ll receive personalized skincare and makeup product recommendations that will transform you into a festive superstar as per your skin tone and makeup preference!

So, prepare to be captivated by your ultimate beauty BFF this festive season, as Colorbar unveils a jaw-dropping lineup of products and thrilling new releases –

New Launches for the Season:

Colorbar’s Pro Eyeshadow Palettes: Elevate your festive beauty game to a whole new level with three newly launched palettes – Fairy Tale, Pixie Love, and Spellbound. Each palette contains vibrant, super-pigmented shades carefully curated to complement the color palette of your festive attire, making them the perfect companions for any festive occasion. From subtle enhancements to dramatic transformations, these shades intensify, define, and illuminate your eyes for any occasion. The matte shadows enhance color intensity, while the metallic shades feature luminous pearls for a polished effect that dances with light, adding a dazzling crystal filter-like finish to your eyes. Priced at INR 2,800, Colorbar’s Pro Eyeshadow Palette is your ticket to unlocking your inner artist this festive season.

Colorbar’s Fix n Glow Spray: This new setting spray is your secret weapon for flawless radiance that lasts from day to night. Not only does it hydrate your skin weightlessly, but it also locks your makeup in place, ensuring it retains that ‘just applied’ look. Priced at just INR 899, this newly launched spray is crafted with a high-performance formula designed to deliver a flawless finish, effectively preventing your makeup from melting, fading, or creasing. So, revel in the celebrations to the fullest, because Colorbar’s Fix N Glow spray is your trusted ally, ready to preserve your radiant glow for a night of festive fun that you’ll cherish forever.

Colorbar’s 24-Hrs Weightless Liquid Foundation: This exceptional foundation provides a seamless medium to full coverage that remains regal for a remarkable 24 hours, making it the ultimate choice for all your upcoming festivities, spanning from dusk to dawn. With an exquisite range of 30 shades, it ensures a flawless and radiant look that perfectly complements your unique undertone throughout the festive celebration. Its feather-light consistency effectively retains moisture, resulting in a radiant complexion that stays shine-free throughout the day. The plush, resilient, oil-free, and satin-smooth formula not only offers protection but also ensures your skin remains flawless and well-protected, luxuriously hydrated to prevent any damage.

Priced at INR 1,095, this product is pure and gentle, devoid of parabens, allergens, and fragrances, making it suitable for all skin types.

Colorbar’s Sinful Lip and Cheek Tint: A must-have for the season! This highly pigmented, weightless formula works like magic, delivering an instant flushed look that makes you look lively and fresh! It’s non-sticky, non-drying, and lasts up to 10 hours, ensuring you stay flawless all day long. What sets it apart is its gorgeous velvet matte finish, which is ultra-blendable and buildable, allowing you to create endless youthful, flattering looks for both lips and cheeks. The Colorbar Sinful Lip and Cheek Tint, priced at INR 1,200 in 10 vibrant shades is a true festive season essential destined to become your beauty kit’s new best friend.

Colorbar’s Ultimate Stunner Kajal: This versatile pencil is your Kajal, Eyeliner, and Eyeshadow all rolled into one, offering the utmost convenience for all your festive looks. Its highly pigmented formula delivers an instant release of the deepest black color with a single stroke. What makes it different is its long-wearing, waterproof formula that is in place throughout the day, ensuring your eyes remain the center of attention all night long. Priced at just INR 750, this eye pencil even comes equipped with an inbuilt sharpener, allowing you to achieve a precise tip for applying both thin and thick lines with effortless ease.

Colorbar’s Starry Drops Highlighter: A highlighter that is the perfect companion for your festive beauty routine, delivering an instant glow to your makeup look. It boasts a super lightweight texture that effortlessly imparts a natural, radiant luster, giving you that coveted dewy skin finish. Powered by innovative hyper-gloss technology, it leaves your skin with a divine and ethereal glow. Priced at just INR 1,500 in 2 variants, the gel-like base of the Colorbar Starry Drops Highlighter spreads seamlessly and blends effortlessly, making it an absolute must-have addition to your beauty arsenal. Whether you’re aiming for a dewy daytime look or looking to dazzle with the perfect shimmer for the night, this high-definition highlighter has you covered.

Children’s furniture brand Smartsters launches its first brick and mortar – a store-in-store at the iconic Crossword Bookstore

Mumbai, October 11th, 2023 – Smartsters brings a child-like curiosity to Crosswords! Get ready, parents and children alike, for Smartsters’ first Shop-in-Shop experience at Crossword’s flagship store!

Introducing Smartsters – A Wonderland of Imagination in the Heart of Mumbai! The enchanting world of children’s literature is about to get even more magical as Kemps’ Corner Crossword proudly announces the grand opening of “Smartsters” a dedicated kids’ furniture store, nestled within the hallowed aisles of the iconic bookstore. Crossword is thrilled to invite all families to discover this one-of-a-kind destination that is opening its doors on September the 24th.

Smartsters’ Bikram Mittra, Head of Design, expressed his enthusiasm for the venture, stating, “We believe that the joy of reading should extend beyond the pages of a book. Smartsters is designed thoughtfully where children’s dreams come to life in the form of beautiful and imaginative furniture. We are excited to provide families with a unique shopping experience that combines literature and comfort.”

Smartsters is a whimsical and imaginative space where creativity knows no bounds. It is designed to inspire and enchant children and parents alike, offering an exciting assortment of furniture and accessories specially crafted to enhance every child’s reading and playtime experience. As Crossword continues to foster the love of literature in the hearts of young readers, Smartsters complements this mission by creating an environment that encourages kids to dream, explore, and embark on countless adventures through books.

Highlights of Smartsters include:

**Enchanting Furniture:** A range of enchanting furniture pieces, including storage shelves, designed to spark imagination in a kid, a joyous adventure. These pieces are designed specifically keeping children in mind, so they are playful, fun, and perfect for growing kids.

**Expert Guidance:** Friendly and knowledgeable inhouse designers to assist parents in selecting the perfect pieces to create an inspiring and safe space for their little ones.

Going live on September 24, visit the flagship Crossword’s store for a fun melange of books and furniture.

The Event Flow –

Store Walkthrough With Our Design Head

High-Tea & Audience Q&A

While the parents will be attending the panel discussion, there will be a story telling session hosted by Amar Chitra Katha with their in-house storyteller so the kids are kept engaged

Confirmed Panellists –

Design & Development Tete-e-tete with:

Bikram Mittra – Head of Design, Smartsters

Esha Pandya Choksi – Founder – Esha Pandya x Design Practice

Dr. Nihar Parekh – Renowned Paediatrician & Founder of SOCC

Megha Mawandia – Parent Coach & Mental Health Therapist

Bigger, Better and Grander: Zomaland is Back With Its 4th Season

New Delhi, October 11, 2023: Zomato Live Entertainment has announced the fourth edition of Zomaland, one of India’s greatest and most awaited carnivals that brings together the best in food, LIVE entertainment, music, and games. Kickstarting this season in Pune on 4th November 2023, the festival will be held in eight cities including Pune, Mumbai, Delhi, Bengaluru, Chandigarh, Hyderabad, Ahmedabad, and Kolkata.

Zomaland by Zomato is a truly immersive and holistic experience for people across age groups and has something for everyone. Like every edition, Zomaland 2023-24 will be a grand ensemble that brings together some of the best restaurants from across the country, a power-packed artist lineup and a plethora of stunning experiences. The Carnival will also have exclusive experience zones and games to engage the live audience.

The line up for Pune will be announced soon. Meanwhile, early bird/ phase 1 tickets are now live on the Zomato application. Following Pune, Zomaland enters Ahmedabad on 25th & 26th November; followed by 16th & 17th December in Delhi; and ending the year at Chandigarh on 23rd & 24th December. In the New Year, Zomaland comes to Hyderabad on 20th & 21st January; followed by Mumbai on 10th and 11th February; then heading to Kolkata on 24th & 25th February; and closing the 4th season at Bengaluru on 16th & 17th March.

A true amalgamation of the best culinary experiences, electrifying LIVE performances and a carnival atmosphere, Zomaland 2023-24 is all set to amp this up to the next level this season with an unmissable lineup. With over 60 iconic and trendy establishments in the food space including Brgrmeister, Souk by Cafe Arabia and Forennte Patisserie, among others, setting up shop, attendees will be spoilt for choice to indulge their palate, as they watch the stage set ablaze with artists Indian audiences have been waiting for!

In its previous edition that spread across seven cities, Zomaland witnessed a staggering 175k+ attendees and saw participation from around 400+ restaurants, with 90+ performances and delivering 120+ hours of entertainment.

Zeenah Vilcassim, CEO, Zomato Live said, “We are extremely excited to be back with our fourth season; poised to be our biggest to date. Starting in Pune, the festival will now be pitching tents across eight cities, more than any other edition before it. The previous seasons of Zomaland charmingly captured the heart of each city and this year, we are gearing up to take it to new heights. It is a true celebration of food, music, and culture and we can’t wait to entertain and delight our audiences as always”

Going beyond the realm of food, music and performances, Zomaland also features ‘Carnival City’, a space where attendees can immerse themselves in fun, interactive installations and Instagram worthy spaces.

Spearkraft Wins Marketing Mandate for Audio Nirvana, Elevating Luxury Audio Experiences to New Heights

New Delhi, October 11, 2023—Spearkraft, a premier brand consultancy renowned for its innovative marketing strategies and creative expertise, has secured the marketing mandate for Audio Nirvana, after a competitive pitch. Being the sole importers and distributors for prestigious international brands like McIntosh, Sonus faber, Rotel and LA Sound, Audio Nirvana has a distinguished reputation for delivering extraordinary audio experiences.

This strategic partnership heralds a new era in the luxury audio market, as Spearkraft combines its exceptional brand-building prowess with Audio Nirvana’s legacy of Hi-Fi audio excellence. Together, they aim to amplify the presence of Audio Nirvana, redefining the boundaries of auditory indulgence and bringing unparalleled experiences to audiophiles worldwide.

Soumyabrata Sengupta, Executive Director of Spearkraft, expressed enthusiasm about this collaboration, stating, “We are honoured to be entrusted with the marketing mandate for Audio Nirvana. This partnership is a testament to our shared commitment to innovation, quality, and delivering memorable brand experiences. Spearkraft is eager to harness its strategic acumen to elevate Audio Nirvana’s presence and create a resounding impact in the luxury audio landscape.”

Audio Nirvana, shares the excitement about this alliance. Shitij Khattar, Partner of Audio Nirvana, remarked, “Audio Nirvana has always been driven by a passion for superior audio solutions. Partnering with Spearkraft is an exciting step towards expanding our reach and sharing our commitment to excellence with a wider audience. Together, we envision a harmonious symphony of creativity and innovation.”

Spearkraft’s comprehensive suite of services, including brand strategy, communications consulting, social media marketing, and creative storytelling, will be employed to fortify Audio Nirvana’s market presence. This partnership marks a fusion of creativity and technical excellence, with the aim of delivering unmatched value to audio aficionados and connoisseurs worldwide.

Akamai Report: APJ’s Financial Services Faced Over 3.7 Billion Attacks, Remains Most Attacked Industry

Bengaluru, India,  2023 – Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today released a new State of the Internet report, titled The High Stakes of Innovation: Attack Trends in Financial Services. This report highlighted that the financial services sector in Asia Pacific and Japan (APJ) continues to be one of the most attacked industries in the world, experiencing a growth of web application and API attacks by 36 percent from Q2 2022 to Q2 2023 – amounting to over 3.7 billion attacks. The report also found that Local File Inclusion (LFI) remains the top attack vector, and that 92.3 percent of attacks against APJ’s finance sector were targeted at banks, posing a huge threat to both financial institutions and their customers.

Financial services organizations in APJ were also found to be using more third-party scripts as they develop more channels and better customer experiences – with 40 percent of the scripts being third party in nature. These data points show that organizations, especially banks and consumer-centric institutions, are at severe risk as they expand their digital footprint to reach more customers and gain a competitive edge.

“APJ’s financial services sector is one of the most innovative and competitive in the world. Financial institutions are increasingly turning to third-party scripts to quickly add new offerings, features, and interactive experiences for customers. However, businesses usually have limited visibility into the authenticity and potential vulnerabilities of these scripts, introducing yet another layer of risk to the business. Due to this limited visibility of risky third-party scripts, threat actors now have yet another vector to launch attacks against banks and their customers,” explained Reuben Koh, Security Technology and Strategy Director (APJ), Akamai.

Akamai’s report also found that malicious bot traffic in APJ rose 128 percent from 2022, which underscores the continued assault against financial services customers and their data. Cyber criminals use bots to amplify the scale, efficiency, and effectiveness of attacks. APJ is the second-most targeted region in the world for malicious bot requests against financial services, accounting for 39.7% of all malicious bot requests worldwide. Use cases include website scraping to impersonate the websites of financial services brands for phishing scams, and credential stuffing via automated injections of stolen usernames and passwords for account takeovers. This highlights that threat actors are constantly evolving their techniques and have started to focus their attacks on financial service consumers to get the most return on investment.

Other key findings of the report include:

● Web application and APIs remain attack vectors of choice in APJ, with the finance sector accounting for 50 percent of attacks of this category, followed by commerce (19.99 percent) and social media (8.3 percent).

● Australia, Singapore, and Japan were named the top three most targeted countries in APJ, together accounting for more than three-quarters of all web application and API attacks. As global financial hubs, it is no surprise that organizations in these countries continue to experience massive, targeted attacks.

● Local File Inclusion (LFI) remains the top attack vector, accounting for 63.2 percent of attacks – with Cross-Site Scripting (XSS) second at 21.3 percent and PHP Injection (PHPi) at 6.32 percent. LFI attacks exploit insecure coding practices or actual vulnerabilities on a web server to execute code remotely or gain access to sensitive information stored locally. Older PHP-based web servers for example, are more vulnerable to LFI attacks due to existing methods of bypassing its input filters.

● Businesses in the financial services sector in APJ must continue to keep a lookout for additional regulatory oversight and new reporting obligations. For example, the rising use of third-party scripts can make it challenging for financial institutions to meet the requirements of the upcoming Payment Card Industry Data Security Standard (PCI DSS) v4.0 where there will be specific sections relating to client-side script visibility and management. New regulations may be increasingly enforced, and businesses must ensure they take these new compliance requirements into account or risk fines or reputational damage.

“Financial services organizations in APJ must remember that cyber criminals will always try to find new and more sophisticated ways to launch their cyber attacks as the pace of innovation in this sector increases,” said Koh. “The rising popularity of financial aggregators and especially those organizations keen to adopt open banking practices will mean that the industry will begin to be even more dependent on the use of APIs and third-party scripts moving forward – expanding attack surfaces even further.”

“Financial institutions must focus on securing new digital offerings, continuously educating customers on cyber hygiene best practices, and investing in frictionless security measures for users. As regulators enforce policies to strengthen cybersecurity standards, it is also important for financial services organizations to understand and account for new compliance requirements while strengthening their security posture and cyber resilience against modern cyber threats,” he concluded.

byteXL’s appoints senior education experts to its leadership team to augment its College Transformation Programme

Hyderabad, 11 October 2023: byteXL, one of India’s leading EdTech platforms focused on transforming engineering institutes, has announced the appointment of senior education experts to its leadership team. The edtech startup has roped in Vaibhav Shukla and Nishant Reddy – both with decades of experience and proven abilities – to strengthen its position in the market.

Mr. Vaibhav Shukla will be byteXL’s Head of Learning and Student Success and will focus on elevating the edtech platform by spearheading curriculum and content development. As a content strategy expert, skilled in design, development, delivery, and management, and with more than two decades of experience in education, Vaibhav brings a wealth of knowledge and skills to the company. An alumnus of IIM Ahmedabad and IIT Bombay, Vaibhav previously served as Director of Content Development at LEAD Academy and holds many industry certifications.

Mr. Nishanth Reddy, an alumnus of IIM and NIT has joined byteXL as the Head of Operations and will be responsible for optimizing college partnerships, business efficiency and scalability, and customer satisfaction. Nishanth is an experienced business leader with a demonstrated history of working in the SaaS sales and product domains specializing in EdTech, and has served as President APAC & GCC at Turito Inc. He has a proven track record of over a decade in marketing, business development, customer retention, operations, and product management. He is also the recipient of the Top 100 Leaders in Education award at the Global Forum for Education & Learning, Dubai.

byteXL is on a mission to transform colleges in emerging technologies. With a strong presence in Andhra Pradesh, Telangana, Maharashtra, and Gujarat, they recently forayed into Tamil Nadu. While the edtech startup has already signed up with 22 colleges covering over 42,000 students under the transformation program this academic year, they are aiming for a total of 50 colleges with the number of students almost doubling. Following byteXL’s tie-up with the colleges, the student placement rates have significantly gone up from 25% to 70%, along with a positive impact on salary packages.

On the onboarding of senior education experts in the leadership team, Mr. Karun Tadepalli, CEO and co-founder of byteXL said, “We need the right kind of talent and people who will steer the vision of byteXL in transforming colleges with an industry-relevant IT curriculum. Vaibhav and Nishant have exceptional capacities, experience, and a proven track record in the education domain. Their skills and vision are very much aligned with byteXL’s vision and mission. We are on the right track to achieve better and more concrete outcomes through their ability to deliver unique industry solutions by identifying the relevant need; and giving a competitive edge to the engineering students.”

ASUS India takes the nostalgia route in its latest campaign, Khelon Ka Pitara

India, 11th October 2023: ASUS India, a Taiwanese technology giant and the leading gaming brand in India, today launched the new campaign “Khelon Ka Pitara” featuring Ronit Roy as the protagonist. The campaign takes viewers on an emotional journey, exploring how millennials have witnessed the transformation of gaming devices in the country. Through this evocative video, the brand strives to bring back the excitement and joy that millennials felt when they played games and inspire them to start playing again. It is all about reigniting that passion for gaming with #ResumewithAlly.

The video campaign traces the evolution from the early days of handheld battery-powered devices to exhilarating multiplayer gaming marathons in cyber cafes, weaving a narrative that mirrors the growth of gaming technology over the past few decades. It not only showcases the competitive spirit but also captures the deep sense of satisfaction and joy experienced while immersing in the world of gaming.

A person looking at a computer

Description automatically generatedCommenting on the launch of “Khelon Ka Pitara,” Paramjeet Singh, Marketing Head Consumer PC & Gaming, Systems Group at Asus India said, “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, “Khelon Ka Pitara. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”

Conceptualized by the Whizzstudios, the video opens with a heartwarming scene featuring a father-son duo engaged in playful banter. The son engrossed in playing on the ROG Ally, while the father, eager to join in, asks his son to share the handheld console. The son hesitates, believing his father might be out of touch with gaming, but the father’s nostalgic recollections transport them both through the years of shared gaming experiences. The video culminates with Ronit Roy, the father figure, inspiring viewers to rekindle their gaming journeys.

The Indian online gaming ecosystem has received growing acceptance as a preferred mode of entertainment. With the advent of technology many gaming-focused devices, including desktops, laptops, monitors, and consoles like ROG Ally have made inroads in the market. ROG Ally is the handheld Windows gaming device aimed at elevating and redefining the gaming experience on the move with its spectacular flagship features and innovation making the AAA gaming experience all the more immersive while the user is on the move.