Category Archives: Business

Hatsun Agro Product Announces Phenomenal 1000 percent Dividend

Kardome Voice AI Reaches Mass Market with LG OLED TV Deployments

May 20, 2026 – Kardome achieves a major consumer electronics footprint with LG TVs powered by Kardome’s Spatial Hearing AI for human-like voice localization and isolation. 

Elevating the Home Entertainment Experience

Kardome’s Spatial Hearing AI technology is now commercially deployed in LG’s flagship OLED TV series, completing its pivotal transition from development to mass-market production. This deployment represents a significant leap in voice user interface (voice UI) performance, enabling LG’s OLED TVs to locate and focus on individual speech with human-like accuracy, even in high-background noise environments typical of modern living rooms.

By utilizing Kardome’s proprietary Spatial Hearing AI technology, LG can now provide its customers with:

• Unmatched Voice Isolation: The “No-Mute” Experience: Kardome’s technology locates and isolates individual voices in real-world settings, distinguishing the user’s voice from background noise, such as a vacuum cleaner, multiple people speaking at once, or even the TV’s own playback. For the customer, this means they no longer have to reach for the remote to mute the TV or shout over other people talking just to change a setting.
• Human-Like Spatial Awareness: Unlike traditional VUI, Spatial Hearing AI enables the TV to “hear” like a human by identifying the speaker’s location and focusing on their specific voice. This allows for natural, seamless interaction regardless of the number of people in the room or the complexity of the acoustic environment.

Global Reach and Expansion

The Kardome-powered LG OLED TVs are now available globally, with a projected target of millions of units for 2026, ensuring that customers worldwide can experience the next generation of voice-enabled interaction.

While the current TV integration focuses on Spatial Hearing AI technology for TVs, both companies continue to explore further expansion into smart appliances, audio products, and the automotive sector.

Leadership Perspectives 

“Kardome’s Spatial Hearing AI has proven itself in real-world consumer environments, and we are proud to bring this capability to our OLED TV customers worldwide. The deployment reaffirms LG’s commitment to delivering intuitive, intelligent user experiences through cutting-edge technology partnerships.” — Jungho Kwak, Head of MS SW Platform Development Division, LG Electronics

“Reaching commercial deployment with LG at this scale is a defining moment for Kardome and for the voice AI category. Our Spatial Hearing AI technology is now in the hands of millions of consumers globally, and this is just the beginning. We are excited to continue expanding the scope of our collaboration with LG and to bring Spatial Hearing AI to even more product categories.” — Dani Cherkassky, CEO, Kardome

PPDS lands experienced business leader Nicole Rutherford as new Event Marketing Specialist in North America

Amsterdam, May 20: PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is excited to announce the latest key addition to its ever strengthening team in North America, with the appointment of Nicole Rutherford as new Event Marketing Specialist.

 An accomplished business owner, leader, and marketing professional of over 10 years, multi talented Nicole brings a tidal wave of knowledge, experience, and entrepreneurial flair to PPDS’ thriving North America team with an influential role in the company’s local and international growth ambitions.

 Based in Hudson, Florida, and reporting to Director of North America Marketing, Megan Lipinczyk, Nicole has enjoyed a broad and accomplished career. Beginning as a teacher, she transitioned into B2B marketing in 2021, specialising in project management, stakeholder communications, event execution, and more.

 With a proud track record in delivering growth to local and international organisations, Nicole is also the co owner of a successful family fishing business, utilising her professional marketing skills – through digital and physical means – to drive awareness and support the growth of a successful tackle shop and charter business.

 Buoyed by success / hooked on technology

Kicking off several key business announcements ahead of InfoComm 2026 (June 13-19), in her role as Event Marketing Specialist Nicole will support PPDS’ day to day marketing efforts with a strong focus on events, partner engagement, and sales enablement.

 These responsibilities will incorporate coordinating logistics for trade shows and regional events, managing marketing assets, supporting digital and social content, and working with both national and regional partners to help drive brand awareness and engagement.

 InfoComm 2026

Hitting the ground running, among Nicole’s first duties include supporting and planning PPDS’ exhibition activities (including stand design and logistics) at InfoComm. Nicole will be present on Philips Booth C9000 throughout the show, with her diary now open for meetings. Please drop by and say hello.

 Discussing her new role, Nicole explained it was PPDS’ history of innovation and reputation for quality that attracted her to the role, describing it as the “perfect course” for the next stage of her career.

 Nicole commented: “I am delighted to have become part of the PPDS family and to join the incredibly talented team on the next stage of the company’s growth journey.”

 “While I’m new to the AV industry in a formal sense, I bring extensive hands on experience with technology and events that translates well to professional AV marketing. Much of my career has been centred around leading initiatives, guiding teams through change, coordinating large scale educational events, developing digital and social content, and translating technical information into clear, audience focused messaging. It feels like all my experience and everything I’ve learnt to date has been leading to this point.”

 Megan Lipinczyk, Director of North America Marketing at PPDS, said: “Since walking through the door, Nicole has demonstrated a highly organized, proactive, and detail driven approach to marketing execution, with core strengths in event planning, cross functional communication, and attention to detail.

 Bruce Wyrwitzke, Senior Director North America at PPDS, added: “As we grow and evolve as a business, so do our approaches to our communications and the way we present ourselves to the market. It’s not about bringing in the person with the most experience in AV; it’s about adding the best talent for our needs. Nicole’s background and extensive interchangeable skills made her the ideal candidate for this important role and have shone through ever since. On behalf of the team, I welcome Nicole to the company and wish her every success.”

CaratLane Partners with Ashlesha Thakur to Spotlight Natural Diamond Jewellery

Chandigarh, May 20: CaratLane – A TATA Product has recently signed up Ashlesha Thakur for its latest campaigns spotlighting its accessible natural diamond jewellery range. Recognised for her compelling performances and relatability in popular OTT content, the young actress resonates strongly with a new generation of consumers who value authenticity, self-expression, and ease.

As part of this association, Ashlesha will front CaratLane’s campaigns spotlighting its range of accessible natural diamond jewellery — Shaya Diamonds crafted in 925 silver, and 9KT gold. These collections reflect the brand’s commitment to making fine jewellery more approachable, everyday, and relevant for a younger demographic.

Saumen Bhaumik, MD – CaratLane, said, “Natural diamonds are among the rarest creations of nature, formed over a billion years—making them truly precious. Yet, rarity and preciousness need not put them out of reach. Through our 9KT gold and Shaya Diamond range in 925 silver, we are making natural diamond jewellery more attainable, without compromising on its inherent value and beauty. Ashlesha’s genuine connect with younger audiences makes her an ideal face for this range.”

Ashlesha Thakur remarked, “I’m really excited to be associated with CaratLane. The brand has always felt ahead of the curve when it comes to design and variety. I was genuinely impressed by how beautifully the silver diamonds & 9KT gold have been brought to life. It’s stylish, accessible, and something I know so many girls my age would love to indulge in.”

Customers can explore these designs in any of the 370+ stores in India. Consumers seeking convenience can transact online on www.caratlane.com. The brand also offers a convenient 2-day fast delivery service in metro cities and Try-at-home and Live Video Call services across 100+ cities in India.

AD Ports Group and Borouge Collaborate to Explore Alternative Export Hub on the UAE East Coast

Abu Dhabi, UAE – 19 May 2026: AD Ports Group (ADX: ADPORTS), a leading global enabler of integrated trade, industry and logistics solutions, has signed a partnership agreement with Borouge Plc (ADX: BOROUGE), a leading petrochemical company providing innovative and differentiated polyolefin solutions, to explore expanded collaboration opportunities aimed at enhancing export resilience and operational flexibility. 

The agreement paves the way for both parties to collaborate on the establishment of an alternative international export hub on the UAE’s East Coast, as an essential element of Borouge’s long-term export strategy. This initiative aims to strengthen export continuity while embedding resilience by design across Borouge’s logistics network.

The collaboration will leverage AD Ports Group’s strong marine connectivity and access to its comprehensive port services of Fujairah Terminals and Eastern ports facilities in the UAE, while assessing the development of dedicated polyolefins infrastructure on the East Coast.

Both parties will assess ways to reduce reliance on constrained maritime passages and enhance flexibility in vessel scheduling and routing through joint engagement with shipping lines to enable new routes via Fujairah Terminals. Together, these efforts aim to support stable and reliable export flows across a diversified portfolio of ports and logistics facilities.

Saif Al Mazrouei, Chief Executive Officer, Ports Cluster – AD Ports Group, said: “We look forward to collaborating with Borouge to explore opportunities that leverage AD Ports Group’s integrated port and logistics capabilities to support essential industrial exports and strengthen regional and global trade connectivity in line with the vision of our wise leadership.”

Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge Plc, added: “This strategic partnership marks a significant step forward in Borouge Plc’s logistics capabilities, supporting our continued growth. Together with AD Ports Group, we are building a more flexible and diversified network that enhances reliability, ensures continuity of supply, and reinforces our position as a trusted global supplier, supporting the UAE’s industrial strategy.”

Borouge Plc is the largest exporter through AD Ports Group. This collaboration builds on a longstanding partnership between the two companies established in 2001, and reflects the shared ambition of AD Ports Group and Borouge Plc to strengthen supply chain resilience and reinforce the UAE’s position as a globally competitive logistics and industrial hub.

Planetcast Powers Apac Broadcasters With Region’s Largest Commercial Teleport to Scale Hybrid Distribution

SINGAPORE – May 19, 2026 – Planetcast, a global leader in media services and technology, today announced its expanding media delivery and distribution footprint ahead of BroadcastAsia 2026.

Anchored by the region’s largest commercial teleport and a hybrid delivery ecosystem spanning broadcast, IP, OTT and cloud-based workflows, Planetcast is helping media companies manage rising distribution complexity while improving flexibility, reliability and speed to market.

Backed by WTA Tier 4 certification and a Global Top 10 teleport ranking, Planetcast combines large-scale infrastructure with broadcast-grade reliability to support increasingly complex live and linear streaming operations. Today, Planetcast powers more than 450 channels worldwide, reaches 1.3 billion viewers and supports more than 50 leading media brands.

With facilities in Noida and Singapore, Planetcast’s infrastructure supports flexible delivery across the GSAT, Intelsat and AsiaSat networks, while enabling hybrid satellite, IP and OTT workflows designed for modern multi-platform distribution.

At BroadcastAsia 2026, Planetcast will demonstrate how its integrated technology ecosystem enables broadcasters and content owners to manage the content supply chain through a more unified operational model. Demonstrations at Booth 5C1-1 will feature Cloud.X for cloud playout, ReCaster for IP transport, MediaHQ for orchestration, Contido for media asset management and BATS for teleport operations.

ReCaster, Planetcast’s IP-based signal transport platform, now supports hybrid deployment models with SRT, RIST and UDP protocols, enabling broadcasters to deliver high-quality live content with approximately 2,500ms latency across distributed environments. The platform supports both SPTS and MPTS workflows, as well as mixed-mode operations for large-scale, multi-destination distribution. Today, ReCaster is deployed by more than 50 customers across Asia, the Middle East and the Caribbean.

Planetcast will also highlight real-world deployments that demonstrate the growing convergence of broadcast and streaming infrastructure.

beIN SPORTS Asia Pacific is using Cloud.X and ReCaster to support dynamic live sports workflows across APAC, including:

• 40+ simultaneous live sports events during peak periods
• 18 linear and 24 OTT channels across 12 APAC markets
• 99.99% uptime across playout and delivery

Planetcast also supports global live streaming and 24/7 channel operations for Willow by Cricbuzz, managing live ingest, multi-format distribution, ad insertion and compliance across international markets.

“Broadcasters across APAC must deliver more content to more endpoints without adding complexity,” said Mark Johns, Head of International Sales & Marketing at Planetcast. “At BroadcastAsia, we’re showing how hybrid infrastructure — spanning teleport, cloud, IP and OTT — helps customers scale faster, simplify operations and support both traditional broadcast and streaming.”

Together, these deployments reflect how broadcasters and streaming platforms are increasingly adopting hybrid infrastructure models that unify satellite, IP and OTT delivery into more scalable and efficient operational frameworks.

At BroadcastAsia 2026, Planetcast will showcase workflow demonstrations covering live ingest, cloud playout, IP transport, OTT packaging, ad insertion, compliance and multi-market distribution, highlighting how broadcasters and content owners can launch channels faster, simplify operations and deliver content more efficiently across satellite, IP and streaming environments.

To learn more or schedule a meeting, visit www.planetc.net or stop by Booth 5C1-1.

Pune’s Northern Central Business District – The Next Growth Chapter

– by Anil Pharande, Chairman – Pharande Spaces

Pune has always been a city full of surprises. What started as a city’s retirement destination – remember Pensioner’s Paradise? – has become one of India’s top IT hubs. Now, Pune’s northern belt is following suit. Quietly, but very convincingly.

What is the NCBD?

What most serious developers and institutional investors now call Pune’s Northern Central Business District (NCBD) is the stretch running through Baner, Balewadi, Wakad and into the outer ring of Hinjewadi. It is not gazetted by that name anywhere officially – but ask any Grade-A office developer where the action is, and they will unfailingly mention this corridor.

What Makes It Unique?

The traditional CBD – Koregaon Park, Bund Garden, and Camp – has long since matured into prime territory. In simple terms, this means they are high on values and short of space. In the last three years, the eastern SBD around Kharadi and Viman Nagar has been the engine of Pune’s commercial office leasing scene, with the area accounting for nearly 45% of net absorption in Q1 2025 alone.

Both corridors are remarkable, but they are also largely saturated. And in real estate terms, saturation means only two things – some strategic and limited redevelopment potential, and look elsewhere for growth.

The NCBD corridor is different – it still has plenty of ‘upside’. It has land availability and density, which is a rare combination. There’s a whole workforce sitting here that actually wants shorter commutes. Ask any IT guy staying in a 2BHK in Wakad why he didn’t choose Kothrud or Hadapsar, and the answer is almost always the same: “What matters most is getting to work and back.”

The entire NCBD story is based on the thesis that where people live and work are close enough to each other to open the next Puneri real estate goldmine.

The Infrastructure Turning Point 

This is where it gets interesting. Pune Metro Line 3 (23.2 km) The 23.2 km Line 3 connecting Hinjewadi to Shivajinagar via Balewadi and Baner will be ready for partial commercial operations from June 2026, and full operations for all stations from October. It is India’s first metro on the public-private partnership model with Tata-Siemens JV backing. The project took more than a decade to build and cost INR 8,313 crores.

The impact on real estate is already priced in – but not entirely. A commercial hub of about 1.9 million sq ft at the Balewadi interchange will be developed on transit-oriented lines. Once the metro is up and running regularly, that footprint will draw anchor tenants, co-working operators and retail brands that have been waiting for this very moment.

PMRDA is also developing the 50 km road along the metro line from Maan (depot) to Shivajinagar. Concrete reconstruction, better drainage, wider lanes. The positive impact on commute times is not just theoretical anymore, it’s measurable.

Commercial RE Boom

Serious commercial investments are flowing into Pune’s northern corridor even before Metro Line 3 gets launched. In the first quarter of 2026 alone, Pune’s commercial real estate sector saw investments amounting to more than INR 600 crore. Pune was among the top three Indian cities for absorption of commercial real estate in 2025, and the trend is likely to persist in 2026-2027.

The Baner-Balewadi-Wakad corridor, which we can call the heart of the NCBD, has large IT parks, MNC campuses, and a growing GCC (Global Capability Centre) ecosystem. It is important to note that GCCs are not back office functions any longer.
Companies like Entrata have already established full GCCs in Pune’s premium commercial zones and the NCBD corridor is the next to see this sort of tenancy. These are multi-year leases, hundreds of staff, high quality fitouts. The grade of commercial office occupiers you find here are the kind that lift the whole micro-market. New supply is keeping pace with ambition.

The Residential Layer

Contrary to popular opinion, commercial real estate is not an island fed by residential density, and vice versa. Balewadi High Street is strategically located between Baner and Hinjewadi. Property rates here have been rising for the past five years. Limited land stock, strong demand for rentals from professionals based in Hinjewadi, and new projects in the premium residential segment are causing relevant inventory run out faster than many had anticipated.

With proximity to Hinjewadi and the NCBD belt, Wakad is also offering the highest rental yield of about 5.2% among Pune’s western micro-markets. That is a number serious investors will look at, especially when average capital values in western Pune are continuing to be below INR 8,000 per sq ft for most residential assets.

Why This Matters to Developers

At Pharande Spaces, we look closely at land acquisition data – and the NCBD corridor ticks most of the boxes that most of Pune’s emerging zones do not. That includes committed and partly delivered infrastructure spending and real-time occupier demand. Residential density is the work force pipeline. And the institutional capital – CapitaLand alone has committed INR 19,200 crore into Maharashtra by 2030 – validates the macro thesis.

Pune’s total commercial stock is expected to add 11 million sq ft of new supply in 2026, with vacancy levels likely to remain relatively contained at around 11%. This is a healthy market – not overdeveloped, and not in short supply.

The NCBD is not only a bet on future growth – it is already being developed. The Metro is the last step in the process of turning a strong micro-market into a defining one. Developers who get in front of the curve now, before full metro operations change pricing permanently, will look like accurate future gazers in just three years. The others will talk about what they almost did, but didn’t do.

Altimetrik Recognized in 3 Categories in ISG Provider Lens 2026 for Life Sciences Digital Services

Bengaluru, India  May 19: Altimetrik, an AI-first digital engineering company, has been recognized in three categories in the ISG Provider Lens™ 2026 Life Sciences Digital Services Global Report, earning Product Challenger designations in Manufacturing and Supply Chain and Commercial Operations: Digital Evolution, along with a Contender designation in Clinical Development.

The ISG Provider Lens™ 2026 report evaluates leading service providers and contract research organizations across the global life sciences digital services market. The study examines how AI-native, platform-driven approaches are reshaping the industry value chain as organizations move from fragmented digital initiatives to integrated, intelligence-led operating models.

“This recognition from ISG validates Altimetrik’s approach to embedding AI into enterprise workflows rather than treating it as a standalone capability,” said Ramji Vasudevan, Head of Life Sciences at Altimetrik.” By combining product engineering with strong data and platform foundations, and applying a practitioner-led, bite-sized approach focused on business outcomes, we help life sciences organizations move from fragmented initiatives to scalable transformation. This enables measurable impact across manufacturing, commercial, and clinical functions while maintaining the rigor required in regulated environments.”

In the Manufacturing and Supply Chain category, ISG cited Altimetrik’s ability to combine AI-led digital engineering with deep operational alignment. The firm’s approach includes control tower enablement for end-to-end visibility, predictive supply chain models powered by real-time data, platform-driven modernization for scalable operations, and workflow-embedded AI that connects insights directly to execution.

In Commercial Operations: Digital Evolution, ISG recognized Altimetrik for integrating AI into commercial ecosystems to drive measurable outcomes, including unified data across sales, marketing and engagement platforms, AI-driven targeting and personalization, and decision intelligence embedded into existing workflows.

In Clinical Development, ISG highlighted Altimetrik’s focus on workflow-driven approaches in regulated environments, including integration of clinical and enterprise data systems, AI-enabled workflows, and scalable platforms supporting clinical operations across the lifecycle.

“Altimetrik is building a more credible life sciences position around workflow-led digital engineering, with particular strength in manufacturing, supply chain, and commercial operations,” said Rohan Sinha, Lead Analyst at ISG. “What stands out is its effort to move beyond isolated AI pilots toward a more structured model that links use cases to business outcomes, supported by reusable platforms, agent-based orchestration, and a stronger digital core following the SLK acquisition.”

Paymentology Appoints Fiona Tee as Chief Financial Officer

London, UK – 19 May 2026 – Paymentology, the leading global issuer-processor, today announced the appointment of Fiona Tee as Chief Financial Officer, as the company continues to build on its recent momentum following a strategic investment, brand evolution and the next phase of global growth.

Fiona joins Paymentology from Currencycloud, where she spent nine years helping scale the business through a period of significant growth, culminating in its successful acquisition by Visa. She brings more than 25 years of finance leadership experience across fintech and technology, with a strong track record supporting multinational, venture-backed and private-equity-backed businesses through rapid growth, transformation, fundraising, exits and international expansion.

Her appointment comes at a significant moment in Paymentology’s growth journey. Earlier this month, Paymentology announced a $175 million strategic investment from Apis Partners and Aspirity Partners to accelerate its global expansion and continued innovation in modern issuer-processing infrastructure. The company also recently unveiled a new brand identity, reflecting its evolution into a globally scaled, cloud-native payments infrastructure provider supporting banks, fintechs and financial institutions across nearly 70 countries.

Jeff Parker, CEO of Paymentology, said: “Fiona joins us at an incredibly exciting time for Paymentology. As demand for modern issuer-processing infrastructure continues to accelerate globally, her experience scaling fintech businesses and navigating transformational growth will be invaluable as we enter our next phase. She brings deep financial and commercial expertise, alongside a strong entrepreneurial mindset and proven experience supporting high-growth international businesses. I’m delighted to welcome her to the executive leadership team.”

In her new role, Fiona will work closely with the Paymentology team to help deliver Paymentology’s five-year strategy, supporting customer excellence,new market entry, disciplined execution, and the financial performance needed to drive sustainable profitability as the business continues to scale.

Fiona Tee, CFO added: “Paymentology is at a pivotal moment, with strong momentum, ambitious growth plans and a clear opportunity to scale its impact globally. What stood out to me immediately was the strength of the business, the quality of the team and the commitment to delivering exceptional outcomes for customers. I believe sustainable growth comes from a clear strategy, strong financial discipline and a culture that is aligned around execution. I’m excited to join Paymentology at this next stage and help build on the strong foundations already in place.”

As Paymentology continues to expand globally, the company remains focused on enabling traditional banks, digital banks and fintechs to launch, scale and modernise card programmes through flexible, cloud-native payments infrastructure designed for the next generation of financial services.

AD Ports Group Launches Cruise and Ferry Terminal Services in Egypt, Strengthening Cruise Tourism Across the Red Sea

Sharm El Sheikh, Egypt/ Abu Dhabi, UAE – 19 May 2026: AD Ports Group (ADX: ADPORTS), a leading global enabler of trade, industry, and logistics solutions, today announced the commencement of cruise services at its three terminals in Sharm El Sheikh, Hurghada, and Safaga in Egypt, in addition to facilitating ferry services connecting Safaga and NEOM ports to support transport of Hajj workers between Egypt and Saudi Arabia.

In 2024, AD Ports Group signed a 15-year concession agreement with Egypt’s Red Sea Ports Authority to manage, develop, and operate the three cruise terminals and associated ferry operations on Egypt’s Red Sea coast.

Sharm El Sheikh Cruise Port welcomed the arrival of “Aroya”, the largest mega cruise ship ever to dock directly in the coastal city, marking the beginning of a new era for cruise tourism in the Red Sea.

Aroya’s arrival at Sharm El Sheikh was enabled by the Egyptian Ministry of Transport and the Red Sea Ports Authority’s upgrades to the port’s docking capabilities, delivered in close collaboration with AD Ports Group. 

Noura R. Al Dhaheri, Chief Executive Officer of Cruise Business, AD Ports Group, said: “The launch of AD Ports Group’s cruise and ferry terminal services in Egypt underscores our commitment to advancing cruise tourism across the Red Sea, while driving sustainable economic value in the markets where we operate. Through close collaboration with our partners, we will continue to elevate passenger experience by delivering world-class facilities and seamless services.”

The arrival of “Aroya” in Sharm El Sheikh marks the first of several scheduled calls by the mega cruise vessel in 2026, reinforcing Sharm El Sheikh’s position, alongside Hurghada and Safaga, as regular destinations on regional and international cruise itineraries. Aside from its main cruise terminal operations in the UAE, the Group also manages and operates the Aqaba Cruise Terminal in Jordan through a partnership with the Aqaba Development Corporation (ADC).

Egypt and the Red Sea are a focus of AD Ports Group’s expanding global network of integrated trade, transport, and logistics facilities. Beyond its container feeder shipping and stevedoring services, the Group in Egypt this year will inaugurate Noatum Ports Safaga Terminal, a USD 200 million multipurpose cargo terminal and major trade gateway for southern (Upper) Egypt. The Group is also developing the 20 km² KEZAD East Port Said Industrial and Logistics Park with Egyptian partners at the Mediterranean mouth of the Suez Canal.

In November 2025, AD Ports Group invested 13.2 billion Egyptian pounds (USD 279 million) to acquire a 19.3% stake in one of Egypt’s largest container terminal operators, Alexandria Container & Cargo Handling Company (ALCN), and subsequently moved to acquire a majority stake in the company.

The commencement of passenger ferry and cruise terminal services in Sharm El Sheikh, Hurghada, and Safaga, marks the latest milestone in the Group’s ongoing investment in Egypt, and its support of Egypt’s cruise tourism and maritime connectivity ambitions.