Category Archives: Business

Metal Park Launches Phase 2 to Expand UAE Metals Ecosystem

Metal Park, a 500,000 sqm ecosystem established in 2021 in Abu Dhabi with an investment of AED 540 million, has announced the launch of Phase Two of its integrated industrial ecosystem during the Make it in the Emirates 2026, marking a significant milestone in enabling international metal companies to establish and scale operations in the UAE without upfront capital investment. 

Following the successful delivery and utilisation of Phase One, the new expansion will introduce more than 700,000 square feet of industrial units dedicated to metal processing and fabrication, further reinforcing Metal Park’s position as the world’s first fully integrated plug & play ecosystem for the metals industry.

Built around a flexible operational model, Phase Two is designed to simplify industrial growth by combining plug & play infrastructure with pay-as-you-go flexibility, enabling companies to begin operations immediately while scaling according to demand. The expansion aligns directly with the UAE’s national industrial agenda and the vision behind “Make it in the Emirates,” shifting the focus from ownership-driven industrial development to operational readiness and utilisation.

“Industrialisation is no longer about waiting to build, it is about starting to produce,” said Vahid Fouladkar, CEO of Metal Park. “Phase Two continues that shift by enabling companies to enter the market faster, operate with greater flexibility, and scale with confidence as demand grows.”

Phase Two will significantly expand Metal Park’s industrial and logistics capabilities through the addition of more than 700,000 square feet of fabrication and processing units, alongside over 130,000 tonnes of new storage capacity. This expansion will strengthen the Storage Hub in Khalifa Economic Zones Abu Dhabi (KEZAD), bringing Metal Park’s total storage capacity across Abu Dhabi and Fujairah close to 450,000 tonnes. The ecosystem also continues to offer an independent fulfilment model where storage is provided on a per MT/CBM per day basis, removing the need for fixed warehousing commitments and long-term space leasing.

As part of its continued expansion strategy, Metal Park has also strengthened its presence in Fujairah to complement its KEZAD operations and establish a resilient dual-hub logistics structure. This integrated model supports uninterrupted metal flows across the UAE and regional markets, covering import, export, inland distribution, storage, processing, and fabrication through one connected ecosystem designed to streamline both operational and financial flows.

Beyond industrial infrastructure, Phase Two will also introduce expanded facilities aimed at enhancing collaboration and operational support for ecosystem members and partners. These developments include the expansion of the Business Centre with flexible office solutions, the creation of a dedicated Community Centre for partnerships and industry engagement, and enhancements to the Support Centre offering maintenance, testing, packaging, and operational services.

Metal Park has evolved from concept to a fully operational industrial ecosystem, with both its Production and Storage Hubs actively utilised by a growing network of regional and international companies. Phase Two represents the next stage of this evolution, focused on scaling industrial capacity, strengthening supply chain connectivity, and redefining how metal companies establish and grow operations in the UAE.

Kraus Jeans to expand retail footprint in FY27 with 28 new store launches pan India

Wilmina Berlin: One of the City’s Most Sought-After Retreats

D.T. Thimmegowda Named Executive Director of SIIA Data Analysis Research Council Karnataka

New Delhi, May 19: SIIA Data Analysis Research Council has appointed Mr. D.T. Thimmegowda as the Executive Director for Karnataka State with immediate effect, recognising his long-standing experience in grassroots public engagement, organisational coordination, and social service activities. The appointment was approved during the council’s board meeting.

A Mysuru-based public figure with over two decades of active involvement in organisational and community initiatives, D.T. Thimmegowda has worked extensively at the grassroots level across Karnataka. He is known for his sustained participation in public outreach programmes, election campaign coordination, and community welfare initiatives.

According to the council, his appointment reflects the organisation’s focus on strengthening regional leadership and expanding its strategic data analysis and research initiatives in Karnataka. In his new role, he will oversee state-level coordination, research-oriented activities, and organisational development initiatives aligned with the council’s broader objectives.

Welcoming the appointment, Dr. Bhargav Mallappa, Director of SIIA Data Analysis Research Council, said,

 “I am pleased on the appointment of D.T. Thimmegowda. His dedication to public service, grassroots leadership, and organisational experience make him a big asset for the Council and its future initiatives in the state.”

Speaking on his appointment, D.T. Thimmegowda said,

“I am grateful for this responsibility and will work with dedication to strengthen the Council’s mission in Karnataka.” “This is not just an honour, but a responsibility towards society and public service,” he added.

The official appointment order was issued by Dr. Bhargav Mallappa, Director, SIIA Data Analysis Research Council.

Why Market Volatility May Be the Right Moment to Rethink Retirement Investing

In investing, comfort rarely creates the best opportunities. More often, it is uncertainty, market corrections and short-term fear that create the conditions for long-term wealth creation.

Indian equity markets have recently faced pressure from global geopolitical tensions, rising crude oil prices and currency volatility. Reuters reported that Indian shares and the rupee came under pressure amid higher oil prices and global uncertainty, with broad-based weakness across sectors.

Source: India shares, rupee fall on Modi’s call for austerity, crude price spike | Reuters 

For short-term investors, such volatility can feel unsettling. But for long-term goals such as retirement, this environment brings back an important lesson: the right time to invest is often not when markets feel perfect, but when valuations begin to look more reasonable and quality businesses become available at better entry points.

Retirement Planning Cannot Wait for Perfect Markets

India’s retirement challenge is becoming bigger and more urgent. According to UNFPA, India’s elderly population, aged 60 and above, currently stands at around 153 million and is projected to reach 347 million by 2050.

Source: UNFPA India | India’s ageing population: Why it matters more than ever 

This means more Indians will live longer post-retirement, requiring a larger corpus to support healthcare needs, everyday expenses and lifestyle aspirations. At the same time, inflation continues to reduce the purchasing power of traditional savings.

In this context, staying away from market-linked growth options for too long can be a bigger risk than short-term volatility itself. 

Why Investing During Market Lows Can Make Sense

Market corrections often test investor confidence. However, they can also provide long-term investors with an opportunity to accumulate quality assets gradually.

For retirement investors, the focus should not be on predicting the exact market bottom. That is almost impossible. Instead, the focus should be on three principles:

• One, invest with a long-term horizon. Retirement planning is not a three-month or one-year goal. It is a 10-year, 20-year or even 30-year journey.
• Two, choose disciplined investment strategies. In volatile markets, passive and index-linked strategies can help investors avoid emotional decision-making and stay aligned to a defined investment approach.
• Three, focus on quality businesses. Companies with strong cash flows, sound governance and a consistent dividend track record can offer resilience across market cycles.

 Why Dividend-Paying Companies Deserve Attention

In uncertain markets, dividend-paying companies can act as a quality filter. A company that consistently shares profits with investors usually demonstrates financial discipline, stable cash flows and confidence in its business model.

This becomes especially relevant for retirement portfolios, where the objective is not short-term excitement but long-term compounding with relatively better resilience.

The BSE 500 Dividend Leaders 50 Index, for example, selects companies from the BSE 500 based on dividend yield metrics. BSE data has shown strong long-term performance for this category over 3-year, 5-year and 10-year periods, though past performance is not indicative of future returns.

This reinforces the broader point: in a volatile market, investors may benefit from looking at investment themes that combine equity participation with quality, discipline and long-term consistency.

Why Investing with Tata AIA Makes Sense

While market conditions create the opportunity, fund management discipline plays an equally important role. For retirement investors, choosing the right institution matters because this is not a short-term investment decision. It is a long-term trust decision.

Tata AIA Life Insurance’s equity-linked funds have consistently demonstrated strong long-term performance, supported by a research-driven investment approach focused on quality businesses, diversification and disciplined portfolio management.

SFIN: Top 200 Fund ULIF 027 12/01/09 ITT 110| Multi Cap Fund ULIF 060 15/07/14 MCF 110| India Consumption Fund ULIF 061 15/07/14 ICF 110

BSE 500 Dividend Leaders 50 Index

Source: BSE Fund Fact Sheet | Data as on March 31, 2026, | Benchmark Index – BSE 500 Dividend Leaders 50 (Special capping) Index and BSE 500 

Name of the Fund:  Tata AIA Dividend Leaders Index Pension Fund | SFIN: ULIF 101 27/05/26 DLP 110

Benchmark: BSE 500 Dividend Leaders 50 Index

Product availability: Tata AIA Smart Pension Secure (UIN: 110L182V09) – Non-Participating, Unit Linked, Individual Life Insurance Pension Plan

Note: Past performance is not indicative of future returns. Market-linked investments are subject to market risks.

Investors can explore more information about these funds and Tata AIA’s investment solutions at www.tataaia.com. 

The Bigger Message

Volatility should not be seen only as a reason to pause. For long-term investors, it can also be a reminder to act with discipline.

Retirement planning cannot wait for markets to become comfortable. The real question is whether one’s retirement portfolio is built to:

• Beat inflation
• Withstand volatility
• Participate in quality businesses
• Support a longer and financially secure retired life

For investors with a long-term horizon, the current market environment may be the right time to rethink retirement investing and build future wealth with greater purpose and discipline.

Digitide posts record INR 800 crore quarterly revenue in Q4FY26

Bengaluru, May 19 : Digitide Solutions Limited  an AI-first digital transformation partner for global enterprises, today announced its audited financial results for the fourth quarter and full fiscal year ended March 31, 2026.

Key Financial & Operational Highlights

Q4 FY26 Performance (Sequential QoQ Progress)

• Revenue Expansion: Consolidated revenue reached an all-time high of ₹800 Cr, growing 2.5% sequentially and 9.2% year-on-year, marking five consecutive quarters of forward momentum.
• High-Margin Tech & Digital Growth: Climbed 5.8% sequentially (and 27.2% YoY) to ₹249 Cr, expanding its share to 31.1% of the total business mix.
• International Acceleration: Expanded 4.3% sequentially (and 16.4% YoY) to ₹304 Cr, with international business scaling to 38.1% of revenue.
• EBITDA & Operating Leverage: EBITDA stood at ₹88 Cr, broadly stable sequentially, with an EBITDA margin of 11.0% after absorbing the impact of the new wage code (~₹4 Cr).
• Robust Balance Sheet & Cash Conversion: Delivered an exceptional operating cash flow of ₹145 Cr, representing 165% of EBITDA. Working capital cycles optimized sharply with Days Sales Outstanding (DSO) reducing to 75 days. Net cash stood at ₹182 Cr, up 46% sequentially from ₹125 Cr in Q3, ensuring an unencumbered runway for growth.
• Commercial Booking Momentum: Total Contract Value (TCV) bookings reached ₹620 Cr, marking the second consecutive quarter of 600Cr+ TCV. The company added 29 key logos during the quarter, including 8 international logos.

Full Year FY26 Performance

• Revenue: Stood at ₹3,080 Cr, up 7.1% year-on-year.
• Tech & Digital Shift: Tech & Digital revenue grew to ₹910 Cr, representing 29.6% of the overall business mix.
• EBITDA: Reached ₹343 Cr with a full-year EBITDA margin of 11.1%.
• Adjusted Profitability: Adjusted PAT (excluding non-recurring transitional items) stood at ₹11 Cr for Q4FY26 and ₹70 Cr for the full year.

Highlights for the Fourth Quarter and Fiscal Year Ended March 31, 2026

Financial Performance

Adjusted PAT excludes exceptional / one-time items.

Q4 FY26 exceptional items stood at ~₹16 Cr, mainly including wage code-related impact. For FY26, exceptional items totalled ~₹65 Cr, primarily comprising wage code impact of ~₹41 Cr, demerger-related costs of ~₹23 Cr

FY25 exceptional items were demerger-related and amounted to ~₹25 Cr.

Segment Performance

Geographical Highlights

High-Value Commercial AI Execution & Strategic Moats

Digitide continues to aggressively monetize its AI capabilities, shifting from pilots to large-scale, production-ready enterprise engagements.

• Landmark Global AI Win & Tier-2/3 Strategy: Digitide has secured multiple milestone enterprise AI engagements, headlined by winning a mandate to establish a dedicated AI Center of Excellence (CoE) for a Global P&C Insurance major across Bengaluru and Coimbatore. The selection of Coimbatore underscores Digitide’s early, deliberate bet on Tier-2 and Tier-3 cities, which has now crystallized into a structural competitive advantage. By building deep engineering roots in these hubs, Digitide bypasses the severe talent attrition and escalating cost pressures of primary metros. This provides clients with a highly stable, elite, and cost-optimized delivery model for complex automation workloads.
• Proprietary AI IP: This multi-location CoE leverages Digitide’s proprietary Pulse.Nerve, an advanced agentic framework powered by Model Context Protocol (MCP). In production environments, Pulse.Nerve is already delivering over 40% productivity gains and up to 3x faster deployment cycles.
• Hyperscaler Alliances: Growth was further fortified by deep, formalized co-sell pipelines across AWS, Microsoft Azure, and Google Cloud, specifically targeting cloud transformation and advanced Data & Analytics architectures.
• Industry-Leading Talent Retention: Providing a steady framework for this execution is Digitide’s world-class workplace environment. The company was officially Ranked 3rd among India’s Best Workplaces™ in Health & Wellness 2026: Companies that Care by Great Place to Work India, alongside celebrating its seventh consecutive year of Great Place to Work certification.

Gurmeet Chahal, Chief Executive Officer of Digitide Solutions Limited, stated:

“We have closed our first year as an independent listed entity on a strong note, demonstrating our ability to execute with intense operational discipline in a complex global environment. Our fifth consecutive quarter of sequential revenue growth to ₹800 Cr, paired with a massive 27.2% YoY surge in Tech & Digital, validates our rapid repositioning into an AI-first digital leader. Our commercial booking momentum remains stellar, with ₹620 Cr in Q4 TCV and the acquisition of 29 high-caliber logos. 

Our milestone enterprise AI CoE win for a Global P&C Insurance giant validates our deep domain verticalization and our early localization strategy in Tier-2 and Tier-3 hubs like Coimbatore. As we pivot into FY27, our priorities are absolute: scale high-value services, deepen our alliance pipelines with hyperscalers, expand our international footprint, and rigorously cultivate our talent ecosystem to sustain high-velocity revenue growth and compound long-term shareholder value.” 

Suraj Prasad, Chief Financial Officer of Digitide Solutions Limited, added:

 “Our performance this quarter underscores a structurally improving business mix and continued operating discipline, with EBITDA at ₹88 Cr and EBITDA margin at 11.0%. Our focus on aggressive working capital optimization yielded an extraordinary operating cash flow of ₹145 Cr, converting a stellar 165% of our EBITDA, while successfully lowering our DSO to 75 days.

With our net cash climbing 46% quarter-on-quarter to ₹182 Cr, our balance sheet is rock-solid. Having fully absorbed our one-off transitional and wage restructuring items in FY26, we enter FY27 with a clean financial architecture and robust liquidity, giving us total flexibility to fund disciplined, high-return growth initiatives.” 

Way Forward: Strategic Growth Vectors for FY27

As Digitide enters FY27, the organization is pivoting from a year of intense foundation-building to a phase of disciplined, non-linear acceleration. Capitalizing on the structural momentum built through FY26, the company’s execution roadmap is anchored to four high-impact strategic vectors:

• Monetizing Enterprise AI at Scale via Hybrid Delivery Hubs: Digitide will aggressively scale its AI-first positioning by duplicating the milestone multi-location Center of Excellence (CoE) framework established in Q4. By expanding complex workloads into established Tier-2 and Tier-3 talent hubs like Coimbatore, the company will optimize its delivery cost architecture while shielding clients from metro-centric attrition pressures. Production delivery will continue to be accelerated through proprietary IP, including the Pulse.Nerve agentic framework, to lock in structural speed and productivity advantages.
• Driving High-Value, Partnership-Led International Growth: The company will leverage its healthy sales pipeline and formalized alliances across all three major hyperscalers — AWS, Microsoft Azure, and Google Cloud — to accelerate double-digit revenue growth, led by North America and priority international markets. GTM efforts will be reinforced by sharper verticalization across primary industries like Property & Casualty (P&C) Insurance and Healthcare.
• Amplifying Operational Leverage & Margin Expansion: To hit the targeted 100 basis point margin expansion by FY27 exit, Digitide is institutionalizing rigorous sales governance, tighter delivery discipline, and an organizational culture focused on speed and accountability. This operational focus is designed to protect project yields, maintain low DSO cycles, and maximize operating cash flows to ensure consistent quarter-on-quarter profitability gains.
• Nurturing Talent Excellence as an Execution Moat: Recognizing that specialized engineering talent is the critical dependency for digital transformation, Digitide will continue deep capability investments through its advanced upskilling academies. By maintaining its status as one of India’s Top 10 Best Workplaces™ in Health & Wellness, the company ensures high execution predictability and an elite retention profile to capture expanding enterprise market share.

Backed by a highly differentiated solutions portfolio, robust balance sheet liquidity, and exceptional customer trust, Digitide is strongly positioned to drive compounding, sustainable growth and maximize long-term stakeholder value in the year ahead.

Findability Sciences Launches Rapid AI Readiness Assessment for Dairy Plants

India, May 19: Findability Sciences today launched the LactaAI™ Discovery and Readiness Assessment, a self-serve diagnostic built for dairy plant leaders who want a clear picture of where AI can deliver measurable value, without the months-long discovery cycle that typically precedes enterprise AI projects. 

The assessment runs in minutes, not months, and gives operations leaders, plant heads and CXOs three answers: where value is leaking across yield, energy, downtime, quality and reporting; whether existing systems (PLCs, SCADA, MES, ERP, LIMS) are ready to support AI; and where to start for the fastest, clearest return. 

“Most plant heads can name three places they’re losing money. What they cannot do is prove it fast enough to act,” said Anand Mahurkar, Founder and CEO, Findability Sciences. “This assessment closes that gap in minutes, not months. A plant leader walks out of it knowing exactly where AI can make a dent first, and what their systems will actually support.” 

The timing matters. Dairy processors globally are under pressure from tightening margins, rising energy costs and increasingly complex supply chains. The global dairy processing equipment market is projected to grow from USD 12.73 billion in 2025 to USD 17.36 billion by 2031 (Source: Mordor Intelligence), as operators accelerate the push toward smarter, higher-yield production. 

LactaAI is built around what Findability Sciences calls the data-to-decision gap: the lag between data existing inside a system and that data actually changing an operational call. The platform integrates plant-floor and enterprise data to surface not just what is happening, but why, and what needs to change. Deployments in comparable industrial environments have delivered 0.4 to 0.6 percent yield improvement, 8 to 15 percent energy recovery in utilities, and time-to-value in 6 to 10 weeks. Findability Sciences estimates large dairy operations can unlock between USD 1 million and USD 4 million in annual value per plant, depending on scale and product mix. 

About LactaAI LactaAI is Findability Sciences‘ industrial intelligence platform for dairy and whey processing. It covers milk, cheese, whey protein, lactose, drying, packaging, utilities, quality and enterprise operations, spanning both the plant floor (Lacta Insight) and the business layer (Lacta BPC). 

Keto Motors Debuts on Bombay Stock Exchange

Hyderabad, May 19: Keto Motors, a Hyderabad-based commercial electric vehicle manufacturer focused on sustainable mobility solutions, has debuted on the Bombay Stock Exchange (BSE) following the successful completion of its reverse merger with Taaza International Limited. The listing strengthens the company’s access to public capital markets as it expands manufacturing capabilities, electric bus development and commercial EV operations across India. 

The reverse merger, approved by the National Company Law Tribunal (NCLT), Hyderabad Bench in June 2025, enabled the transition of Taaza International Limited into Keto Motors Limited, subject to applicable regulatory and exchange compliances.

The listing comes as Keto Motors continues to scale its electric commercial mobility business through key initiatives including its INR 300 crore electric bus manufacturing project in Telangana and the upcoming commercial rollout of its Urbanova KE9 9-metre electric bus platform.

Keto Motors continues to strengthen its technology and manufacturing capabilities through its strategic association with TRON Energy Technology, a Taiwan-based EV technology provider with expertise in electric mobility and sustainable transportation systems. Through this collaboration, the company gains access to advanced battery systems, powertrain solutions and chassis engineering technologies for commercial EV platforms. 

Commenting on the listing, Mr. Venkatesh Challa, Director, Keto Motors, said: “Our BSE debut marks an important milestone in Keto Motors’ journey as we continue building a scalable electric commercial mobility business in India. This development strengthens our ability to expand manufacturing capabilities, accelerate product innovation, and support the growing adoption of sustainable transportation solutions across the country. We believe India’s commercial EV sector is entering a transformative phase, and Keto Motors is well-positioned to contribute meaningfully to this transition.”

He further added, “To all our shareholders, I would like to convey that this journey is not only about business growth, but also about contributing to India’s progress. We remain committed to building cutting-edge technology, world-class manufacturing capabilities, generating employment, and advancing sustainable mobility solutions that can play a meaningful role in the country’s growth story.”

The company is focused on addressing growing demand from State Transport Undertakings (STUs), institutional fleet operators, employee transportation providers, and urban mobility networks transitioning toward zero-emission transportation systems.

Keto Motors recently secured CMVR Type Approval certification for its Urbanova KE9 electric bus and is preparing for commercial deployments across multiple mobility applications. Manufacturing operations are being developed at the company’s integrated facility in Jadcherla, Telangana, which is expected to support advanced electric bus production and future scale expansion.

With India’s commercial EV transition accelerating, Keto Motors aims to strengthen its position across electric bus manufacturing, fleet mobility solutions and sustainable transportation infrastructure. 

Bricks & Minifigs® Launches Exclusive Customizable MOC Wall Clock and Nationwide Contest with Santoki, Distributor of LEGO®-Licensed Products

OREM, UTAH and AUBURN HILLS, MI— MAY 18, 2026 — Bricks & Minifigs®, an authorized LEGO® reseller specializing in buying, trading, and selling LEGO products and Santoki, US distributor of LEGO licensed LED lights, stationery and clocks, today announced a new national partnership celebrating the creativity of the LEGO MOC Wall Clock. The launch features a nationwide in-store building contest designed to create an in-store creative activity across all ages. The contest will run across more than 240 Bricks & Minifigs franchise locations in the U.S. from May 15 to July 14, 2026, to give communities across the country the opportunity to participate. The customizable MOC Wall Clock will be available for purchase in Bricks & Minifigs and LEGO Store locations during the promotional period.

“As Bricks & Minifigs continues to expand nationally and deepen our direct relationship with LEGO, we are thrilled to bring fun collaborations with Santoki and other official partners directly to consumers in our stores,” said Ammon McNeff, CEO of Bricks & Minifigs. “We love seeing local communities come together in our stores to participate in events, and this contest creates an exciting opportunity for customers to showcase their creativity while enjoying a family-friendly experience.”

How the contest will work:
Participants are invited to visit a Bricks & Minifigs store location to design a custom clock, photograph their completed creation, and submit their entry by scanning the provided QR code. Additionally, participants are encouraged to share their creations through social media using the #SantokiMOCClock.

The contest is open to builders of all ages; however, entries created by minors must be submitted by a parent or legal guardian. Entries will be reviewed by a team of judges evaluating the designs on creativity, functionality, and overall LEGO clock content to reach a decision for the top 10 finalists. Those selected will advance to a public voting round hosted on Santoki’s social media, allowing the LEGO community to help determine the winners. NO PURCHASE NECESSARY. Open to legal U.S. residents (50 states + DC). Ends July 14, 2026. Void where prohibited. Sponsored by Santoki. See Official Rules at https://santoki.com/pages/clockcontestrules

Grand Prize:
The Grand Prize winner will receive a $550 Bricks & Minifigs gift card. Additional prizes will be awarded to top placements and finalists, with total prize value exceeding $1,000, along with swag and promotional items.

This clock marks the first release in Santoki’s newest product line, LEGO Time by IQHK™, with additional clocks expected to roll out in the future.

“Our partnership with Bricks & Minifigs was a natural fit for this launch,” said Beth Muehlenkamp, VP of Product & Marketing at Santoki. “Bricks & Minifigs is widely known for its bins of bulk bricks, which create the perfect opportunity for customers to personalize a MOC clock that is entirely unique to their vision. The MOC Wall Clock is where creative expression meets timekeeping as fans can create again and again for the theme that best fits their room or mood. This is the first-ever national contest we have done, and we are excited to see the unmatched creativity of Bricks & Minifigs customers come to life.”

EngageRM solves critical operational challenge for minor league franchises through Everett Silvertips partnership

Everett, Washington: 18 May 2026 – EngageRM, Microsoft’s preferred CRM partner in sports and entertainment, has announced a new partnership with the Everett Silvertips, delivering a purpose-built solution to the distinct operational challenges faced by North American minor league franchises.

New partnership showcases how a global, Microsoft-aligned platform is tailored to the unique commercial model of minor league sport

Competing in multiple hockey leagues, the Silvertips operate within a model that demands high efficiency across season memberships, ticketing, and commercial partnerships – often with leaner teams and tighter resource constraints than their major league counterparts. EngageRM’s platform has been selected to address this complexity, unifying these core functions into a single, scalable system designed to simplify operations while unlocking new commercial value.

Rather than a one-size-fits-all approach, this partnership highlights EngageRM’s ability to adapt its globally proven platform to the specific needs of different sporting tiers. Minor league organisations, in particular, require flexible, integrated solutions that reflect their reliance on membership-driven revenue and community engagement—areas where EngageRM has deep, established expertise.

“Minor league teams face a unique set of operational and commercial challenges that aren’t always addressed by traditional enterprise systems,” said Adam Boyle, Chief Operating Officer at EngageRM. “As Microsoft’s chosen partner in sport, we’ve built a platform that combines global scale with the flexibility to solve these more nuanced challenges—bringing memberships, partnerships, and fan engagement into one connected ecosystem that works for organisations of any size.”

“EngageRM stood out because they understand the realities of how we operate,” said Zoran Rajcic, Chief Operating Officer at Everett Silvertips Hockey Club. “We need a system that can streamline our membership processes, support our partners, and ultimately help us deliver a better experience to our fans. This partnership gives us that foundation.”

EngageRM’s modular platform, spanning memberships, partnerships, events, and advanced data capabilities, continues to support organisations globally in replacing fragmented systems with a unified, scalable solution. Its ability to flex across different markets and operating models ensures teams can modernise their infrastructure without compromising on the specific needs of their organisation.