Category Archives: Business

The Art of Festive Season Styling with Ishita Mangal

A Diamond Is Forever celebrates India’s modern festive spirit through timeless style and self-expression

New Delhi, 17 September 2025: It’s that magical time of year again with homes aglow with diyas, the air scented with marigolds and laughter echoing from one festive gathering to the next. But as the celebrations begin, one question stands out: what will you wear this season?

This year, A Diamond Is Forever — the new digital platform celebrating timeless beauty and modern individuality — partners with fashion designer and content creator Ishita Mangal to decode 2025’s festive style. Using social media data to uncover what India is really wearing now, Ishita has styled two full looks according to what trends have endured over the past five years and what trends are emerging in 2025.

“Festive fashion today is about finding that sweet spot between nostalgia and novelty,” Ishita, who boasts almost 2 million followers across her social platforms, shares. “It’s less about following trends and more about wearing your story with confidence.”

“This festive season, style isn’t about choosing between tradition and modernity, it’s about celebrating both,” says Nishita Fiji, Editor at A Diamond Is Forever. “Ishita captures the spirit of today’s generation: confident, expressive, and deeply connected to cultural roots.”

Decoding 2025’s Festive Fashion Trends

Diwali Dressing: Maximalist or Minimalist?

Gold and metallic tones continue to dominate Diwali wardrobes — searches for “gold dress” and “sequin outfit” have spiked 2–3× every October–November since 2020, while smoky and cat-eye makeup looks are up 50% YoY for five years running. Velvet blouses, meanwhile, have seen 2× higher search interest each festive season since 2022.

At the same time, new trends are reshaping the sparkle. Searches for “recycled fabric Diwali outfits” have surged 80% over the past two years, and “crop top saree” queries are up 120% YoY, led by Instagram Reels.

“Diwali fashion has always been about drama and light,” Ishita says. “Now, people want that impact — but with intention. A mix of statement pieces and sustainability.”

Her first look embodies classic glamour: a shimmering gold-sequined saree, layered with gold and diamond necklaces. The second, a red brocade ensemble, channels conscious opulence through recycled fabrics and dramatic makeup — “proof,” Ishita laughs, “that maximalism can be mindful.”

Navratri Styling: The Gen Z Way

Chaniya cholis continue their reign, with styling searches up 20–25% YoY every September, while “oxidised silver earrings” record 2–3× spikes in Gujarat and Maharashtra. But younger audiences are giving tradition a remix. “Sneakers with lehenga” searches are up 90% YoY, and “neon makeup palettes” are up 150%, reflecting how Gen Z is fusing comfort with creativity.

“Navratri is where tradition gets playful,” Ishita shares. “It’s colourful, expressive, and totally individual — from mirrorwork sets to kamarbandhs paired with sneakers.”
Her first look embraces the vibrancy of Gujarat’s Garba culture: rich patchwork, mirrorwork, and oxidised silver jewellery. Her second channels the mix-and-match fusion movement: a vibrant chaniya choli worn with sneakers and a statement kamarbandh, the traditional waist accessory making a major comeback this year.

Karva Chauth: The Power of Red, Reinvented

Some things never fade. Every October, searches for “red saree” and “Karva Chauth outfit” rise 3–4×, while “Karva Chauth mehendi” and “gold mangalsutra” remain among India’s top festive queries.

But new interpretations are emerging fast — “Karva Chauth gowns” are up 110% YoY, and “bracelet-style mangalsutras” have risen 70% in 18 months, signalling a shift toward modern minimalism.

“There’s something deeply emotional about red — it’s timeless,” Ishita reflects. “But women are reimagining it. The red lehenga and the diamond mangalsutra now coexist — both symbols of celebration, both full of meaning.”

Her first look celebrates the classic: a red lehenga with gold embroidery and Kundan pearls. The second offers a contemporary twist — a crimson gown with a diamond-accented mangalsutra, soft makeup, and clean sindoor line — for a look that’s as rooted as it is refined.

The Future of Festive Fashion

Across festivals, one theme stands out: India’s growing love for blending old and new. Enduring styles such as sequins, silks, and red lehengas remain beloved, but sustainable fabrics, minimal diamonds, and fusion silhouettes are redefining how people express festive joy.

“Fashion is no longer about following a trend,” Ishita says. “It’s about creating one that feels true to you.”

Explore the full campaign and all six festive looks at here.

American Tourister: Made in Nashik. For the World

Mumbai, October, 2025: American Tourister has rolled out its new campaign, “Made in Nashik. For the World,” a film that profiles the city behind the brand’s global journey. At Nashik the brands largest factory in the world craftsmanship and skill come alive. This campaign is a tribute to the pride, scale, and people who power American Tourister’s journey as a global travel icon.

The TVC portrayed through the worker’s lens at the Nashik plant where the precision of manufacturing craft blends seamlessly with the vibrant craft and culture of Nashik  from riverbanks to bazaars, from the beat of the dhol to the beauty of Paithani the campaign captures the heart of Nashik in every detail. This narrative captures how the city’s deep-rooted tradition of craftsmanship flows through the factory each day, personified by the perseverance of people who drive the brand forward.

Each worker brings expertise, skill, and passion to their craft, creating products that journey to millions of customers worldwide. With 25,000 families connected to the brand, the film highlights how an entire community puts its heart and soul into building luggage that represents India on the global stage.

“Scale here is more than numbers it’s a symbol of pride. Nashik is home to American Tourister’s largest manufacturing facility, where over 60 lakh units take shape every year. This factory also shapes Samsonite’s other iconic brands, making Nashik a place where local craftsmanship meets global travel dreams.”  Every piece of luggage that leaves Nashik is both a testament to its people’s heritage and proof of the city’s role as a powerhouse of modern manufacturing.

 “Our aim is to make every Indian swell with pride upon seeing an American Tourister. This is not luggage this is Nashik’s skill, fuelling global travel,” says Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia. “The campaign reflects our deep gratitude to the thousands of hands and hearts in Nashik whose dedication has helped American Tourister earn the trust of travelers across the world. By showcasing their stories and celebrating their heritage, we want every consumer to know that behind every journey stands the spirit of Nashik,” she adds.

Nashik has long been celebrated for its temples, its music, and its cinema legends. Today, it also powers the world’s travel. Every bag that rolls out of the Nashik plant is a story of skill, tradition, and community a symbol that says: When Nashik moves, the world moves with it.

Cumin Co. Launches Festive Campaign ‘Aayna’, Celebrating Gifts That Reflect Who We Are

New Delhi, 17th October 2025: This festive and wedding season, Cumin Co. unveils ‘Aayna’, a heartfelt campaign that reimagines gifting as a reflection of who we are — our traditions, emotions, and stories. With thoughtfully curated cookware and limited-edition bundles, Aayna celebrates gifts that carry meaning, memory, and legacy.

In Hindi, Aayna means “mirror”, and Cumin Co. brings this idea to life by turning every gift into a reflection of the giver’s thoughtfulness and the receiver’s warmth. Each piece — from enamelled cast iron cookware to timeless tableware — draws from India’s rich culinary heritage while being perfectly suited to modern homes.

“At Cumin Co., we believe gifting should endure — it’s not just about what you give, but what it stands for,” said Udit Lekhi, Co-Founder of Cumin Co. “Through Aayna, we’re celebrating gifts that outlast trends — heirloom-worthy pieces that can be passed down, much like the memories they’re part of.”

Niharika Joshi, Co-Founder of Cumin Co., added, “Aayna is especially close to our hearts this season — it’s for festive gatherings, for weddings, for every table that brings people together. Each product is crafted with warmth and care, making every gift a token of love that reflects the giver’s emotion.”

From intimate wedding favours to grand festive hampers, the campaign offers curated gifting bundles that blend tradition with contemporary design. Select collections include a Silver Coin by GIVA, symbolizing prosperity and timeless value, perfect for festive and wedding gifting alike.

With weddings becoming more personal and meaningful, Cumin Co. offers couples and families a way to celebrate love through gifts that last, thoughtful keepsakes that mirror shared traditions and new beginnings. Each piece is designed to be both beautiful and purposeful; crafted from Cumin Co.’s signature triple-patented, truly non-toxic enamel cast iron that’s built to last generations.

Engineered for modern kitchens yet rooted in Indian craftsmanship, Cumin Co.’s products combine timeless design with health-conscious innovation; cookware that’s as safe as it is stunning. With its elegant packaging and artisanal detailing, Aayna transforms cookware into keepsakes — embodying care, celebration, and connection.

The Aayna Gifting Campaign by Cumin Co. is now available for both personal and corporate gifting is a meaningful way to celebrate the season of togetherness, from Diwali to weddings and beyond.

Green Business Certification Inc. Celebrates the 2025 Class of LEED Fellows

India, 16th october 2025: Green Business Certification Inc. (GBCI), the premier organization independently recognizing excellence in green business industry performance and practice globally, has announced the 2025 class of LEED Fellows. Twenty-three professionals from around the world are being recognized for their mastery of LEED, the world’s most widely used green building rating system, and exceptional work in advancing green building practices. 

This year’s class includes professionals in the built environment representing 10 countries and territories from Asia, Latin America, the Middle East and North America. They include consultants, architects, real estate developers, and professionals in construction. The LEED Fellow distinction is awarded to individuals who have demonstrated expert-level technical knowledge and a history of exemplary leadership, commitment and service over a minimum of 10 years as a LEED professional. 

“LEED Fellows are distinguished and accomplished green building professionals who have demonstrated a commitment to LEED and green building,” said Peter Templeton, president and CEO, GBCI and the U.S. Green Building Council (USGBC). “The 23 LEED Fellows who will be recognized at this year’s Greenbuild are distinguished leaders whose work is shaping a more sustainable built environment for communities across the globe.”

LEED credentials enable professionals to learn the principles of the LEED rating system and their applicability to projects. They also provide opportunities for continued education on new technologies, innovative solutions and evolving demands. With more than 203,000 LEED credential holders worldwide, the program creates a large international network of professionals to share best practices and opportunities. 

Candidates for LEED Fellow are nominated by their peers and undergo an extensive review by a committee comprised of current LEED Fellows, which recommends finalists to the GBCI Board of Directors. Candidates must demonstrate expert-level technical proficiency, as well as exceptional impact in education and mentoring, leadership, commitment and service, and advocacy over a minimum of 10 years as a LEED professional. 

The 2025 LEED Fellows will be recognized in Los Angeles on Wednesday, Nov. 5, at the USGBC Leadership Awards Celebration held in conjunction with the annual Greenbuild International Conference & Expo, the largest gathering of green building industry leaders and experts. To explore further opportunities for professional credentials in green building, visit the LEED Professional Credentials page. 

Marseli Opens Café & Patisserie in HSR Layout

Marseli Debuts in HSR Layout  A Café & Patisserie Born as a Heartfelt Tribute to a Mentor

Bangalore, India 16th 2025 : Bangalore’s café culture welcomes a unique new entrant with the launch of Marseli Café & Patisserie in HSR Layout. More than just another café, Marseli represents a deeply personal journey: it is a living tribute by Chef Suresh Kumar M, a seasoned chef and entrepreneur, to his late mentor, Chef Marseli.

Having spent 17 years working in London’s (United Kingdom) kitchens, training in Italian, French, Moroccan, and Middle Eastern cuisines, and later co-founding Leon’s Burgers and Wings — one of Bangalore’s most loved QSR brands — Chef Suresh now brings a slower, more artisanal vision to life with Marseli. The café embodies the ethos instilled in him by Chef Marseli: food made with honesty, respect for ingredients, and an unwavering pursuit of authenticity.

“Marseli is more than a café – it’s a tribute, a legacy, and a promise. A tribute to my mentor, a legacy of authentic European cooking, and a promise to our customers that everything we serve is made with honesty and craft,” says Chef Suresh, Founder, Marseli.

Supporting this vision is Co-Founder Uday Rao P, an entrepreneur, passionate foodie, and avid traveller who successfully ran three Leon’s franchises. With keen business insight and a hands-on approach, Uday strengthens Marseli’s ability to balance artisanal craft with operational excellence.

At the heart of Marseli is its expansive menu  more than 300 offerings that bring the spirit of European café culture to Bangalore in a way never seen before. Unlike most cafés that depend on frozen imports or pre-prepared bases, Marseli’s philosophy is rooted in making everything in-house, from scratch, every single day.

Breads are the foundation of the menu, slow-fermented and baked fresh each morning. Guests will find a complete repertoire, from rustic sourdoughs and classic baguettes to buttery brioche, ciabatta, and focaccia. The same commitment carries into Marseli’s handmade pastas and pizzas, where fresh doughs and sauces form the backbone of simple, authentic dishes.

The patisserie counter showcases the jewel-like artistry of the kitchen — macarons, tarts, cheesecakes, danishes, meringues, and the signature babka are arranged like edible art, each reflecting the precision and patience of European training. They also offer a selection of decadent  gelatos. For those seeking heartier fare, the café offers an all-day dining experience that spans French toast, crepes, smoothie bowls, sandwiches, soups, salads, and even full English breakfast platters. With this range, Marseli is as much a destination for an indulgent dessert as it is for a wholesome meal.

Every dish on the menu embodies the same principle: respect for craft, time, and ingredients. In doing so, Marseli introduces Bangalore to a style of artisanal dining that is as accessible as it is authentic.

Beverage  From Espresso Rituals to Modern Indulgences

The beverage program is designed to complement the food with equal attention to detail. Coffee lovers can choose from classic espressos, cappuccinos, and pour-overs, while those seeking variety will find matcha, teas, hot chocolate, fresh juices, indulgent milkshakes, and inventive mocktails. Each beverage is treated as part of the overall experience, crafted with the same philosophy of precision and care that defines the menu.

Design  Where Food is the Hero

Marseli’s interiors were conceived as a “slice of Europe in Bangalore.” The design is minimal and timeless, with a warm neutral palette, natural textures, and soft lighting that make the food the centerpiece. The patisserie counter, inspired by Parisian and Milanese cafés, acts as a focal point — an edible art gallery where pastries and desserts gleam like jewels. Seating zones offer versatility: intimate nooks for quiet conversations, airy communal spaces for gatherings, and inviting corners for solo work. A curated soundscape of soft jazz and acoustic notes rounds out the European café atmosphere.

Chef Suresh’s entrepreneurial journey began with Leon’s Burgers, a brand that scaled quickly and became synonymous with Bangalore’s fast-food culture. Marseli represents a counterpoint: where Leon’s taught him the importance of speed, consistency, and operational excellence, Marseli allows him to return to craft, patience, and heritage. Together, these experiences shape a café that is at once artisanal and efficiently run.

Building a Legacy of Authenticity

Marseli Café & Patisserie launches its flagship in HSR Layout — a vibrant hub for startups and young professionals, chosen for its dynamic, aspirational community. The vision extends well beyond one outlet: Chef Suresh envisions Marseli as India’s benchmark for artisanal cafés, expanding across Bangalore and into key metros while staying rooted in its core philosophy of authenticity.

Building Consumer Confidence: How Responsible Brands Protect Buyers from False Advertising

💡 Introduction: Why Authenticity Matters More Than Ever

In the modern wellness market, credibility isn’t optional — it’s essential. With so many new brands entering the space, consumers have learned to look beyond trendy packaging and focus on authenticity, accuracy, and transparency.

That’s why reputable brands like Deja Vu Dream Bar stand out. Their approach to honest marketing, clear labeling, and verified quality demonstrates that real trust comes from putting consumer safety first.

🧾 How Brands Uphold Truth in Labeling and Marketing

Every responsible company follows a few key principles to maintain transparency and protect their customers:

• ✅ Accurate Product Representation – Every label and description must reflect the true contents and intended purpose.
• 🧪 Verifiable Quality Standards – Brands that test and validate their ingredients offer greater assurance of safety and consistency.
• 📦 Legitimate Packaging – Secure seals, batch tracking, and clear expiration dates ensure that each product is authentic.
• 🛒 Authorized Sellers Only – Purchasing from official sites or approved retailers prevents exposure to fraudulent or low-quality imitations.

When brands communicate clearly and back their claims with real data, customers can shop with confidence — knowing they’re supporting integrity over hype.

⚖️ The Legal Side: Protecting Consumers from Deceptive Practices

False or misleading advertising doesn’t just damage trust — it can lead to serious legal consequences. A California Consumer Protection Attorney helps brands understand and comply with marketing laws while giving consumers a framework to hold dishonest sellers accountable.

These legal experts help enforce:

• Truth-in-advertising and labeling regulations
• Consumer-rights protections against fraud
• Online-sales and e-commerce transparency requirements
• Fair refund and dispute-resolution policies

Compliance not only protects the brand — it protects every customer who expects honesty from the companies they support.

🌿 Deja Vu Dream Bar: A Case Study in Transparency

The Deja Vu Dream Bar embodies what modern wellness consumers are looking for — responsible branding, transparent communication, and a commitment to verified quality. Each product is crafted to meet rigorous safety and labeling standards, reflecting a culture of integrity that defines the new era of wellness.

By investing in quality assurance and consumer education, brands like Deja Vu Dream Bar ensure their customers always know exactly what they’re getting — and why it matters.

💬 Final Thoughts

Trust isn’t built overnight. It’s earned through consistent honesty, strong compliance practices, and open communication with consumers.

Responsible wellness brands prove that when transparency meets quality, everyone benefits — the brand grows, and the customer feels safe and informed.

Xoriant cements its leadership in Multi-Cloud Digital Transformation; Attains Salesforce Global Summit Partner Status

Sunnyvale, CA| Pune, India — 16 October, 2025 — Xoriant, a global engineering and technology services company, today announced that it has officially advanced to the Global Summit Partner level within the Salesforce ecosystem, the highest recognition awarded to partners worldwide, via its subsidiary Fexle. This milestone reinforces Xoriant’s commitment to accelerating digital transformation across industries and multi-cloud environments by combining Salesforce’s pedigree with Xoriant’s applied intelligence approach and deep engineering expertise.

As a Salesforce Global Summit Partner, Xoriant joins an elite group of organizations globally recognized for their proven expertise, scale, and innovation across Salesforce’s multi-cloud offerings. It reflects a strong delivery track record, certified experts, and measurable customer success, bringing together consulting, design, engineering, and managed services expertise under one roof.

“Our elevation to Global Summit Partner is testament to the value we are realizing for our customers,” said Mukund Rao, President, Xoriant. “Together with Salesforce, we are helping enterprises simplify processes, unlock agility, and turn their transformation goals into measurable business impact.”

As a Global Summit Partner, Xoriant will further strengthen its strategic collaboration with Salesforce by bringing together:

· A global delivery model that connects strategy, design, and execution seamlessly.

· Proven multi-cloud and industry expertise across Manufacturing, Hi-Tech, Financial Services, and Healthcare.

· A unified Salesforce Center of Excellence, integrating AI, Data Cloud, MuleSoft, and Industry Cloud capabilities to deliver next-generation transformation programs.

· Closer alignment with Salesforce field and partner teams across geographies, enabling faster innovation and joint go-to-market initiatives.

This advancement builds on Xoriant’s expanding Salesforce practice, which has delivered end-to-end platform modernization, AI-driven personalization, and industry-specific solutions to enterprises globally.

At Dreamforce 2025, Salesforce’s flagship global event, Xoriant will showcase its latest industry relevant and intelligent solutions, including Health Sight, Wealth View, User Intel, and others, which are designed to help enterprises unlock agility through AI-driven digital engineering, data modernization, and secure multi-cloud transformation.

KPIT Acquires N-Dream, Creator of AirConsole, to Advance In-Car Digital Experiences

KPIT acquires N-Dream, the company behind AirConsole, to drive the next era of digital car experiences

Zurich, Switzerland / Pune, India , 15 October 2025; In just three years, AirConsole has grown from a Swiss startup into the automotive industry’s fastest-scaling in-car gaming platform, launched across BMW, MINI, Volkswagen, Audi, and Porsche vehicles, with more brands to follow. Today, KPIT Technologies (KPIT), a global leader in software-defined vehicle development, announced it has acquired a majority stake in N-Dream AG, the company behind AirConsole. KPIT, which previously held a 26 percent share, will increase its ownership to nearly 90 percent. This is pursuant to the disclosures to Securities and Exchanges Board of India made by KPIT Technologies.

The acquisition marks a major milestone for both companies and a defining moment for Switzerland’s growing technology ecosystem. It strengthens KPIT’s position in the software-defined vehicle market and accelerates N-Dream’s mission to shape the next generation of in-car digital experiences beyond games. Founder Andrin von Rechenberg and CEO Anthony Cliquot will continue to lead N-Dream, which will remain an independent entity within the KPIT Group.

“What began as a bold idea in Switzerland has grown into a platform used by leading carmakers around the world,” said Andrin von Rechenberg, Founder of N-Dream. “With KPIT’s partnership, our innovation culture and creative roots remain at the core of everything we do, while giving us the reach and resources to shape the future of in-car experiences.”

Since entering the automotive space in 2022, AirConsole has reimagined what entertainment in cars can be. The platform enables passengers to use their smartphones as controllers to play games directly on the car’s infotainment screen, supported by sound and ambient lighting integration that enhances the experience. AirConsole’s technology has been adopted by some of the world’s most recognized automakers and features licensed IPs from Mattel, Inc. (NASDAQ: MAT) and others including Who Wants to Be a Millionaire, UNO™ Car Party! , and PAC-MAN™ Championship Edition.

Now, N-Dream is expanding its vision beyond gaming. Building on its success in creating digital mobility experiences, the company will develop a new generation of in-cabin software designed to bring interactivity, personalization, and connected services to every journey. With KPITs competencies to develop solutions across domains and the mobility tech stack, N-Dream will be positioned to deliver these innovations across brands and markets.

“This acquisition represents an exciting new chapter for N-Dream,” said Anthony Cliquot, CEO of N-Dream AG. “By joining forces with KPIT, we can accelerate our mission to bring fantastic experiences to cars and their users. With KPIT’s scale and reach, we’re ready to take what we’ve built to a truly global audience.”

Under KPIT’s ownership, N-Dream will continue to operate independently, retaining its full team and leadership structure. Anthony Cliquot will remain CEO, Andrin von Rechenberg will continue as Chief of Innovation, and Tobias Schneider will remain CFO, ensuring full continuity in leadership and direction. The company’s founders reaffirmed their commitment to preserving its culture, supporting its team, and delivering long-term value for users, partners, and shareholders.

“N-Dream’s creativity and technology perfectly complement KPIT’s roadmap for next-generation mobility,” said Kishor Patil, CEO of KPIT Technologies. “Together, we will help define the next era of software-defined vehicles, where immersive, connected, and personalized experiences are an integral part of driving.”

“Our journey continues with the same passion and purpose,” said Anthony Cliquot. “Together, we’re better equipped than ever to shape the next evolution of N-Dream. Customers and partners will continue to receive the same high-quality service, with enhanced offerings on the horizon.”

For Switzerland, the acquisition represents one of the country’s most visible technology success stories: a company born in Zurich now shaping how millions experience mobility

Senco Gold & Diamonds Unveils ‘Shagun Collection’ Featuring Kiara Advani for Dhanteras

This Dhanteras, Senco Gold & Diamonds launches the ‘Shagun Collection’ with a wholesome Campaign with Kiara Advani

Mumbai, October 15th, 2025 : This Dhanteras, Senco Gold & Diamonds, India’s most trusted jewellery house, unveils the Shagun Collection – a carefully curated range of jewellery in yellow gold, diamond, antique, and polki, designed to add a meaningful touch to festive celebrations. Complementing the signature range are collections for every occasion, from the trendy Lotus Collection by Everlite to the contemporary Tattwa Collection by Gossip Silver and Fashion Jewellery, as well as the men’s Aham Collection and the Hearts & Arrows cut diamond pieces from the Perfect Love Collection.

To mark the launch, Senco Gold & Diamonds brings alive the festivities through a sparkling campaign featuring Kiara Advani. The campaign unfolds as a poetic celebration of togetherness – where every shimmer of gold mirrors the glow of love, and every piece of Senco jewellery becomes a keeper of memories. Set against the luminous backdrop of Diwali and Dhanteras, the narrative brings alive intimate, heartwarming moments shared among families and loved ones – a husband’s surprise, a mother-daughter ritual, a grandmother’s diya tradition. Each story captures the gentle rhythm of festive life, where emotions glisten brighter than the lights themselves.

At the heart of these vignettes is Kiara Advani, as a silent observer – a symbol of Senco’s spirit. She moves gracefully through each frame, connecting one story to another like a golden thread of tradition and affection. Through her eyes, we see how Senco jewellery becomes part of life’s sacred rituals, transforming every gesture of giving into a timeless expression of love and blessings.

Speaking on the launch, Ms. Joita Sen, Director, Head of Marketing and Designs, Senco Gold & Diamonds, said, “Dhanteras is a time of joy, love, and new beginnings—a season that brings families together and turns simple moments into cherished memories. Through the campaign, we wanted to capture the heart of these celebrations – the excitement of giving, the warmth of family traditions, and the meaningful gestures that make this festival so special. The film tells these stories beautifully, showing how Senco jewellery becomes a part of life’s most intimate moments, carrying love, blessings, and memories from one generation to the next. Every piece in the Shagun Collection is crafted with this emotion in mind – true karigari that becomes an important part of the emotions families experience together at festivals.”

Adding to the festive cheer are exciting offers that make this season even more rewarding. Customers can enjoy ₹700–₹1,000 per gram cashback on gold jewellery and up to 15% off on diamond pieces, along with 100% value on old gold exchange. 

PhonePe announces exciting cashback offers on 24K Digital Gold this Dhanteras

October 14, 2025: PhonePe, today announced exciting cashback offers on 24k Digital Gold on the occasion of Dhanteras. Users can avail flat 2% cashback (up to INR 2000) on purchasing a minimum of INR 2000 worth of digital gold from PhonePe. The offer is applicable on October 18, 2025 for one-time transactions only.

Users can purchase 99.99% purity-certified 24K Digital Gold on the PhonePe platform, from leading and trusted players in the digital gold space like MMTC-PAMP, SafeGold and Caratlane. Over 1.6 Crore customers across India have bought high purity 24K gold on the PhonePe platform.

Apart from one time purchase, PhonePe also empowers users to invest in Gold digitally via Daily or Monthly SIPs and helps customers invest long term systematically. Customers also have the flexibility to invest any amount (starting as low as Rs. 5) and sell their gold holdings anytime, with the money credited to their bank accounts.

Here is a step-by-step guide to avail this special cashback offer while buying Gold on PhonePe:

• Click on the ‘Digital Gold’ icon on the PhonePe Homepage.
• Click on ‘Buy Digital Gold’
• Proceed by selecting “Buy in rupees” and add a minimum Rs.2000 worth of 24K Gold
• Check the final details of your Gold purchase and click on ‘Proceed to Pay’, and it’s done.

Offer is valid from 18th October 2025, 00:00 AM to 18th October, 2025, 11:59 PM only on one-time transactions. Minimum order value is Rs. 2000. Valid once per user.